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Retailing in China – Market Summary & Forecasts Comprehensive overview of the market, consumer, and competitive context, with retail sales value and

forecasts to 2019

Report Code: RT0210MR

Published: May 2014

Report Price: US$4,950 (Single Copy)

©Conlumino 2014 | This product is licensed and is not to be photocopied or reproduced. 2

Retailing in China – Market Summary & Forecasts

Published: May 2015

Summary

“Retailing in China – Market Summary & Forecasts”, report, published by Conlumino, provides a detailed

analysis of both the historic and forecast market data of retail sales of different product segments across

key channels in China. In addition, it provides an overview of changing shopping trends, government

policies towards business, the influence of various economic variables on the retail industry, new online

and technology trends, the competitive landscape across product segments, and detail of key retailers.

Key Findings

Despite sluggish economic situations, the retail sector registers a significant growth

A rising middle class with increased disposable income and altering lifestyles are driving retail

demand

Retailer’s expansion plans in tier lll and tier lV cities will drive further growth

A changing shopping mode from functional, deal driven to emotional, status driven, is creating new

opportunities for both value for money and premium products

Online platform will be a key channel for retailing over the next five years

China is set to surpass South Korea as the largest Duty Free market in 2019

A strong affinity towards brands and increasing fashion consciousness will result in more spending on

clothing and footwear

The food & grocery segment will continue to be dominated by local players

Reasons to Buy

Data coverage of 26 products, across 12 product sectors in the Chinese retail market – accurate,

reliable data for companies already operating in and those wishing to enter the Chinese market

Performance of individual product sectors, across key channels in the last five years, with forecasts

until 2019 – pinpoint the fastest growing segments in a market witnessing double digit growth

Vital economic and population trends, and key consumer and technology trends influencing the retail

market – explore the impact of festive seasons and how they are stimulating consumer spending,

allowing you to align your product offerings and strategies to meet demand

Critical insights into Chinese shoppers - what stores do Chinese shoppers prefer? How can you

effectively promote to lucrative markets such as children and the youth demographic? As brands flock

into China's booming retail space, ensure you have the insights to beat off the competition

Analysis of key international and domestic players in each of the 12 product sectors – including store

counts and revenues. With coverage for over 48 retailers including Intime Department Store (Group)



Published: May 2015

Co., Belle International, Kunming Xinzhi Group, and Suning Appliance Company Limited; maximize

your competitive edge and pinpoint opportunities to improve market share.



Published: May 2015

1. Retail Topline

1.1 Total Retail

Total retail sales in China are projected to witness a healthy growth rate to 2019. The prime driver for the

growth of the industry is the correction in macroeconomic factors, including disposable income and

stabilized consumer confidence. The stabilizing economy is projected to uniformly drive growth in both

offline and online channels, though the rate of growth will be higher in the online channel.

With stable growth, rising disposable incomes, the move to a consumer led economy and the expansion

of retail, consumers will continue to drive double digit growth in retail and it will continue to take larger

share of overall consumer spending. Online will have a higher rate of growth as more consumers gain

access via tablets and mobile devices as broadband penetration increases.

Categories such as electrical and electronics, jewelry, watches, and accessories, and music, video, and

entertainment software, will have higher rates of growth as the younger generations move up the career

ladder and change their lifestyles. They have more disposable income, access to more choice, and a

greater inclination to spend.

The categories making the biggest gains online will be those where there is easy digital downloading,

such as books, music, and video. Additionally, categories in which it is easy to make price comparisons,

such as branded electrical products, and where there is increasing demand and easy delivery, such as

clothing, will also see high online growth.

An additional push to the retail industry will come from the online retailing channel, which is poised to

witness a considerable growth rate, primarily on the back of an increasing broadband penetration, and an

ever increasing adoption of the channel by consumers.

1.1.1 Retail sales value and growth

Retail in China has enjoyed double digit growth for over a decade as the country enjoys positive

economic growth, rising disposable incomes and growing incomes. The global recession slowed growth

but as the middle classes expand, retailers spread to second and third tier cities, and online shopping

takes off, spending will increase as more consumers have greater access and inclination to spend.

As the population growth has been dampened by the one child policy, the government has passed a

resolution to allow couples to have two children if either of the parents is one child. However, this initiative

by the government dint had a major impact on the population growth rate. As the younger population

matures and takes on higher paid employment than their parents’ generation, spending and volumes will

continue to increase. The result is that retailing is taking a greater share of consumer spending in China –

demonstrating why this is such an attractive market for international retailers.



Published: May 2015

Figure 1: Retail Sales Value and Growth (CNY Billion, %) 2006–2014

Source: : World Bank Development Indicators and Conlumino 2015 / © Conlumino

The result is that retailing is taking a greater share of consumer spending in China – demonstrating why

this is such an attractive market for international retailers.

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2006 2007 2008 2009 2010 2011 2012 2013 2014

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Retail Sales (CNY billion) YoY Sales Growth (%)



Published: May 2015

Figure 2: Retail Sales as % of Total Consumer Spend (%), 2006 and 2014

Source: Conlumino 2015 © Conlumino

Figure 3: Total Retail Sales and Growth Rate (CNY Billion, %), 2014 & 2019


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Retail Sales as Percentage of total Consumer Spending (%)

Others (%)

2014 2019

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CAGR+XX%



Published: May 2015

2. Retail – Product Sectors

2.1 Product Sector Analysis

2.1.1 Electrical and Electronics

The outlook for the electrical and electronics market in China looks very promising and is projected to

grow at a CAGR of xx% over the forecast period. In 2014, the electrical and electronics sector had a

share of xx % of total retail in China. Rapid urbanization and improving lifestyles, with rising disposable

income levels, will continue to drive the market in the future.

Per capita spending on electrical and electronics products are estimated to grow at a CAGR of xx %

during the next five years. The demand for products with more advanced features and convenience, as

well as new technology, are the prime reasons behind increasing spending on electronics products. The

continuous ride in per capita income among consumers, and the shortening of the replacement cycle will

create more demand for electrical and electronics products during the forecast period.

Online spending on the electrical and electronics sector is expected to achieve a significant growth of

xx%, to reach an estimated value of CNYxx billion by 2019. The share of online spending on overall

electrical and electronics spending is likely to reach xx% in 2019. Giant electronics retailers, such as

Gome Electrical Appliance and Suning Appliance Company, have previously launched their virtual

storefronts on popular online platforms such as Tmall to gain maximum market share in the electrical and

electronics sector.

Electrical and electronics specialists will be the leading retail channel for the electrical and electronics

market in China. Increasing penetration of lower tier cities and developed rural areas and broader range

of product offerings will make these retailers more accessible to consumers. Consumers prefer to buy

electrical goods locally, rather than travelling to big box out of town stores, as Best Buy discovered when

it tried to replicate its US model in China.

Online retailers hold the second rank after electrical and electronics specialists. Altogether, both of these

channels are expected to hold a share of xx% of total spending on electrical and electronics products in

2019.



Published: May 2015

Figure 4: Share of Electrical and Electronics in overall Retail 2014 and 2019


Figure 5: Retail Sales Value and Growth (CNY Billion, %) of Electrical and Electronics 2014-2019


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2014

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2019

Electrical andElectronics

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2014 2015 2016 2017 2018 2019

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Electrical and Electronics Sales in (CNY billion)



Published: May 2015

Summary Methodology

Overview

All data in this series of retail reports from Conlumino is rigorously sourced using a comprehensive,

standardized methodology. This methodology ensures that all data is thoroughly researched and cross–

checked against a number of sources and validation processes. At the core of this methodology is a

triangulated market sizing approach, which ensures that results from different sources and approaches,

including Conlumino’s own industry surveys, are compared and a final consensus number between these

inputs is derived. In addition, standardized processes and quality controls across the entire data

collection, analysis and publication process ensure compliance and cross–checking of the data occurs at

each stage of the methodology.

The triangulated market sizing method

The triangulation method ensures that the results from three distinct phases of the research are brought

together and cross–compared before finalized market numbers are derived:

1. Existing internal resources: as retail data is compiled using a rolling annual program of industry research, the first stage of producing the data is to review the existing internal information, both from the last major data release, as well as that which has been collected on an ongoing basis throughout the year. This includes inputs about market as well as individual retailer performance. These sources are then reviewed and incorporated into data collection processes and databases before the second intensive phase of desk research.

2. Extensive desk research: this phase of the methodology incorporates the main phase of secondary research. This research is initially conducted across a wealth of information sources, as listed below. In addition, the results of any relevant surveys from other Conlumino projects are also fed into data collection sheets. Online industry surveys can include industry opinion surveys of retailers’ — and their suppliers’ — sentiment and consumer surveys of purchasing and retail behavior. Secondary sources include, but are not limited to, the following:

a. Industry surveys b. Industry and trade association research c. Trade portals d. Company filings and analyst presentations e. Broker and investment analyst reports f. International organizations g. Government statistics h. Retail media i. National Press, including both business and consumer titles

3. Market modeling: the next stage in the process is to feed the results of the above into market

models, which also include drive–based forecasting tools — which analyze drivers such as disposable

income, product uptake, macro–economic drivers and market momentum — in order to fill in any gaps in

the data and update forecast numbers. At this stage, the market models also look to update channel



Published: May 2015

distribution data sets. For example, information found at the research and trend monitoring stage on

online retail sales would directly affect the channel distribution models.

4. Data finalization: the final stage of the process is the true triangulation of all the previous inputs.

At this stage data is created using the inputs to hand in a bottom–up fashion, starting with the inputs from

each of the previous three stages of the process for each data point to be published. This is done for all

the product, channel and country combinations covered in the data. At this stage, therefore, the project

analysts are constantly evaluating and deciding upon the relative merits of each of the inputs from the

research processes. Once a triangulated set of data has been finalized, these outputs are then thoroughly

cross–checked using a series of top–down checks which review the data against a series of reference

benchmarking, including known overall retail sizes, growth trends and per–capita spending rates.

Figure 6: The Triangulated Market Sizing Methodology

Source: Conlumino 2015 / © Conlumino



Published: May 2015

Industry surveys in the creation of retail market data

Stage 2 of the above process includes using the outputs of Conlumino’s surveys of consumers’ packaged

goods consumption and industry opinion. Every year Conlumino completes a large scale survey, with

over 120,000 responses, covering CPG purchasing and consumption habits in 10 core retail markets

around the globe. This major study, cross-referenced against the primary telephone research of product

market sizes by country, provides outputs against which relevant retail market data, focusing on the

grocery channel and core products in this channel are assessed. It should be noted that overall, this feeds

research into 3 of the 25 product categories covered. In addition, any other suitable surveys conducted by

Conlumino which also provide information on retail markets are mined for information to be put into the

data finalization process.

Quality control and standardized processes

Crucial to the function of the above method is the adoption of strict definitions for all products and

channels, and adherence to a standardized process at each and every stage in the methodology. By

following this approach all data is made cross-comparable across countries to ensure that analysis adds

to the understanding of market dynamics and trends.

The key elements of this approach are:

Strict channel definitions: the definition of each channel is the same in every country;

Strict product definitions: the definition of each product is the same in every country;

Standardized processes:

o Data capture – all data received as part of the research is captured in standardized files and in a

standard format. Any workings that analysts carry out on inputs, for example to correct for

misalignment in category coverage, are also covered in these sheets

o Data creation – all modeling and forecasting approaches are standardized in order to ensure

consistency

o Finalization and verification – systematic methods and approaches are used to finalize data

points

Country by country research structure: all research is conducted country by country in order to

ensure that market data reflect local market trends and contexts

Data checks during “bottom-up” creation: during the data creation and finalization stage analysts

refer back to initial sources and inputs in order to ensure accuracy in the data

Top down data audits and cross-checks: a large series of cross-checks across all the different

dimensions of the final data sets are run in order to identify any outliers or trends that do not fit with

Conlumino’s market understanding, as well as to conduct specific analyses against set proofing

criteria, such as abnormal growth rate changes, verifying data at both the overall and detailed level

against research inputs and checking per capita spends against other analysis of consumers’

spending in a country

Hierarchical review processes: finally, all of the above processes are subject to a hierarchical

review process which ensures that not only the core analysts within a team look at the data, but that

at each stage data is passed through several management layers in order that queries and data

review and sign-off are completed before any final data can be published



Published: May 2015

Table of Contents

1. Introduction ................................................................................................................ Error! Bookmark not defined.

1.1 What is this Report About? ................................................................................... Error! Bookmark not defined.

2. Executive Summary & Outlook ................................................................................. Error! Bookmark not defined.

3. Market Context ........................................................................................................... Error! Bookmark not defined.

3.1 A study economy with major growth potential for retailers .................................... Error! Bookmark not defined.

3.1.1 China’s economy is increasing with a declining growth rate.................................. Error! Bookmark not defined.

3.1.2 Savings are always a top priority for Chinese ....................................................... Error! Bookmark not defined.

3.1.3 Employment shift from unskilled to skilled, rural to urban, manufacturing to service industriesError! Bookmark not

defined.

3.1.4 Wage growth above inflation ................................................................................ Error! Bookmark not defined.

3.1.5 Household consumption trebles driving spending power ...................................... Error! Bookmark not defined.

3.2 Large population with growing prosperity makes China a big attraction for retail .. Error! Bookmark not defined.

4. Chinese Shoppers ...................................................................................................... Error! Bookmark not defined.

4.1 From functional to emotional ................................................................................ Error! Bookmark not defined.

4.2 More opportunity for niche brands and mass market retailers ............................... Error! Bookmark not defined.

4.3 Shopping - a leisure activity.................................................................................. Error! Bookmark not defined.

4.4 Two major events drive retail spend in China ....................................................... Error! Bookmark not defined.

4.5 High adoption of smartphones and tablets for shopping ....................................... Error! Bookmark not defined.

4.6 Counterfeiting forces consumers to trade up to premium for quality assurance .... Error! Bookmark not defined.

4.7 Tourism /travel increases awareness of international brands ................................ Error! Bookmark not defined.

5. Doing business in China ........................................................................................... Error! Bookmark not defined.

5.1 Summary ............................................................................................................. Error! Bookmark not defined.

5.2 Anti-corruption crackdown requires careful handling for foreign businesses ......... Error! Bookmark not defined.

5.3 Complex licensing procedures a hindrance for foreign retailers ............................ Error! Bookmark not defined.

5.4 Favorable tax structure to encourage domestic and foreign investments .............. Error! Bookmark not defined.

5.5 Impact of government regulations on the luxury market ........................................ Error! Bookmark not defined.

6. Internet & technology ................................................................................................ Error! Bookmark not defined.

6.1 Growing internet penetration will lead to a surge in the number of online shoppersError! Bookmark not defined.

6.2 Improved broadband infrastructure will encourage online shopping ...................... Error! Bookmark not defined.

6.3 Chinese consumers are relying on mobiles for online shopping ........................... Error! Bookmark not defined.

7. Retail Topline ............................................................................................................. Error! Bookmark not defined.

7.1 Total Retail ........................................................................................................... Error! Bookmark not defined.

7.1.1 Retail sales value and growth ............................................................................... Error! Bookmark not defined.

7.1.2 Online Sales & Growth ......................................................................................... Error! Bookmark not defined.

7.2 Summary of product sectors................................................................................. Error! Bookmark not defined.

7.2.1 Share of key product sectors ................................................................................ Error! Bookmark not defined.

7.2.2 Key product sectors ............................................................................................. Error! Bookmark not defined.

7.3 Summary of channels .......................................................................................... Error! Bookmark not defined.

7.3.1 Spend per Channel .............................................................................................. Error! Bookmark not defined.

7.3.2 Online Penetration of Key Product Sectors .......................................................... Error! Bookmark not defined.

8. Retail – Product Sectors ............................................................................................ Error! Bookmark not defined.

8.1 Product Sector Analysis ....................................................................................... Error! Bookmark not defined.



Published: May 2015

8.1.1 Clothing................................................................................................................ Error! Bookmark not defined.

8.1.2 Footwear .............................................................................................................. Error! Bookmark not defined.

8.1.3 Books, News and Stationery ................................................................................ Error! Bookmark not defined.

8.1.4 Electrical and Electronics ..................................................................................... Error! Bookmark not defined.

8.1.5 Food and Grocery ................................................................................................ Error! Bookmark not defined.

8.1.6 Health and Beauty................................................................................................ Error! Bookmark not defined.

8.1.7 Furniture and Floor Coverings .............................................................................. Error! Bookmark not defined.

8.1.8 Home and Garden Products ................................................................................. Error! Bookmark not defined.

8.1.9 Music, Video and Entertainment Software ............................................................ Error! Bookmark not defined.

8.1.10 Sports and Leisure Equipment ............................................................................. Error! Bookmark not defined.

8.1.11 Jewelry, Watches and Accessories ...................................................................... Error! Bookmark not defined.

8.1.12 Luggage and Leather Goods ................................................................................ Error! Bookmark not defined.

9. Retailers...................................................................................................................... Error! Bookmark not defined.

9.1 Clothing................................................................................................................ Error! Bookmark not defined.

9.2 Footwear .............................................................................................................. Error! Bookmark not defined.

9.3 Books, News and Stationery ................................................................................ Error! Bookmark not defined.

9.4 Electrical and Electronics ..................................................................................... Error! Bookmark not defined.

9.5 Food and Grocery ................................................................................................ Error! Bookmark not defined.

9.6 Health and Beauty................................................................................................ Error! Bookmark not defined.

9.7 Furniture and Floor Coverings .............................................................................. Error! Bookmark not defined.

9.8 Home and Garden Products ................................................................................. Error! Bookmark not defined.

9.9 Music, Video and Entertainment Software ............................................................ Error! Bookmark not defined.

9.10 Sports & Leisure equipment retailers .................................................................... Error! Bookmark not defined.

9.11 Jewelry, watches and accessories retailers .......................................................... Error! Bookmark not defined.

9.12 Luggage and Leather Goods ................................................................................ Error! Bookmark not defined.

10. Appendix .................................................................................................................... Error! Bookmark not defined.

10.1 Definitions ............................................................................................................ Error! Bookmark not defined.

10.1.1 This report provides 2014 actual sales; while forecasts are provided for 2014 – 2019Error! Bookmark not defined.

10.2 Summary Methodology ........................................................................................ Error! Bookmark not defined.

10.2.1 Overview .............................................................................................................. Error! Bookmark not defined.

10.2.2 The triangulated market sizing method ................................................................. Error! Bookmark not defined.

10.2.3 Industry surveys in the creation of retail market data ............................................ Error! Bookmark not defined.

10.2.4 Quality control and standardized processes ......................................................... Error! Bookmark not defined.

10.3 About Conlumino.................................................................................................. Error! Bookmark not defined.

10.4 Disclaimer ............................................................................................................ Error! Bookmark not defined.



Published: May 2015

List of Figures

Figure 1: GDP Value (US$ Billion), 2008–2014e ............................................................................................. Error! Bookmark not defined. Figure 2: Growth Rate of GDP (%), 2008–2014e ............................................................................................ Error! Bookmark not defined. Figure 3: GDP Value and Growth (CNY billion, %), 2008–2014e..................................................................... Error! Bookmark not defined. Figure 4: Forecasts for GDP Value and Growth (CNY Billion, %) 2014–2019 ................................................. Error! Bookmark not defined. Figure 5: Gross Domestic Savings Rate as Share of GDP (%), 2004–2014 .................................................... Error! Bookmark not defined. Figure 6: Share of Employment by Sector (% of Total Labor Force), 2004 & 2014e ........................................ Error! Bookmark not defined. Figure 7: Unemployment Rate (% of Total Labor Force), 2004–2014 ............................................................. Error! Bookmark not defined. Figure 8: Wage & Inflation Growth Rates (%), 2004–2014 .............................................................................. Error! Bookmark not defined. Figure 9: Household Consumption Expenditure of China (CNY Billion), 2004–2014e ...................................... Error! Bookmark not defined. Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2014 ................................ Error! Bookmark not defined. Figure 11: Growth of Household Consumption Expenditure (%), 2004–2014e ................................................ Error! Bookmark not defined. Figure 12: Rural and Urban Populations (millions) 2004, 2014 and 2019 ........................................................ Error! Bookmark not defined. Figure 13: Total Population and Growth Rate (Millions, %), 2004–2019 .......................................................... Error! Bookmark not defined. Figure 14: Population Split by Gender (%), 2014 and 2019 ............................................................................. Error! Bookmark not defined. Figure 15: Population Split by Age Group (%), 2014 and 2019 ........................................................................ Error! Bookmark not defined. Figure 16: Per Capita Spend on Retail(CNY), 2006 and 2014 ......................................................................... Error! Bookmark not defined. Figure 17: Per Capita Spend on Retail by Age Group (%), 2006 and 2014...................................................... Error! Bookmark not defined. Figure 18: The Changing Chinese Shopper .................................................................................................... Error! Bookmark not defined. Figure 19: Chinese New Year sales 2010-2014 .............................................................................................. Error! Bookmark not defined. Figure 20: Single Day sales 2009-2014 ........................................................................................................... Error! Bookmark not defined. Figure 21: Prime Destination for Chinese Tourists, 2009 and 2014 ................................................................. Error! Bookmark not defined. Figure 22: Key Components of Doing Business in China Matrix ...................................................................... Error! Bookmark not defined. Figure 23: Individual Income Tax and Enterprise Income Tax Rates in China ................................................. Error! Bookmark not defined. Figure 24:Key Market Entry Requirements for China 2014 .............................................................................. Error! Bookmark not defined. Figure 25:Total Number of Internet Users and Growth Rate (Millions,%), 2004–2014 ..................................... Error! Bookmark not defined. Figure 26:Total Number of Fixed Broadband Users and Penetration (Millions, %), 2004–2014e .................... Error! Bookmark not defined. Figure 27:Total Number of Mobile Phone Users and Penetration (Millions, %), 2004–2014 ............................ Error! Bookmark not defined. Figure 28: Penetration of Social Network among Internet Users (%) ............................................................... Error! Bookmark not defined. Figure 29:Augmented Reality Supermarkets from Yihodian ............................................................................ Error! Bookmark not defined. Figure 30: Retail Sales Value and Growth (CNY Billion, %) 2006–2014 .......................................................... Error! Bookmark not defined. Figure 31: Retail Sales as % of Total Consumer Spend (%), 2006 and 2014 .................................................. Error! Bookmark not defined. Figure 32: Total Retail Sales and Growth Rate(CNY Billion, %), 2014 & 2019 ................................................ Error! Bookmark not defined. Figure 33: Online Sales and Growth Rate (CNY Billion, %) 2014 – 2019 ....................................................... Error! Bookmark not defined. Figure 34: Share of Key Product Sectors (%), 2014 and 2019 ........................................................................ Error! Bookmark not defined. Figure 35: Growth Rate of Key Product Sectors vs Growth of Total Retail (%), 2014–2019............................. Error! Bookmark not defined. Figure 36: Value Growth of Key Product Sectors (CNY Billion), 2014–2019 .................................................... Error! Bookmark not defined. Figure 37: Spend Per Channel 2014 and 2019 ............................................................................................... Error! Bookmark not defined. Figure 38: Online Penetration of Key Product Sectors (%), 2014 .................................................................... Error! Bookmark not defined. Figure 39: Online Penetration of Key Product Sectors (%), 2019 .................................................................... Error! Bookmark not defined. Figure 40: Share of Clothing in overall Retail 2014 and 2019 .......................................................................... Error! Bookmark not defined. Figure 41: Retail Sales Value and Growth (CNY Billion, %) of Clothing 2014-2019 ......................................... Error! Bookmark not defined. Figure 42: Spend per Head on Clothing 2014 and 2019 .................................................................................. Error! Bookmark not defined. Figure 43: Share of Clothing by menswearWomenswear, Menswear and Childrenswear 2014 and 2019 ....... Error! Bookmark not defined. Figure 44: menswearWomenswear Sales Value and Growth (CNY Billion, %) 2014-2019 .............................. Error! Bookmark not defined. Figure 45: Menswear Sales Value and Growth (CNY Billion, %) 2014-2019.................................................... Error! Bookmark not defined. Figure 46: Childrenswear Sales Value and Growth (CNY Billion, %) 2014-2019 ............................................. Error! Bookmark not defined. Figure 47: Online Spend in Clothing 2014-2019 .............................................................................................. Error! Bookmark not defined. Figure 48: Online Share of Total Clothing Spend 2014 and 2019 .................................................................... Error! Bookmark not defined. Figure 49: Spending per Channel in Clothing (%) 2014 and 2019 ................................................................... Error! Bookmark not defined. Figure 50: Share of Footwear in overall Retail 2014 and 2019 ........................................................................ Error! Bookmark not defined. Figure 51: Retail Sales Value and Growth (CNY Billion, %) of Footwear 2014-2019 ....................................... Error! Bookmark not defined. Figure 52: Spend per Head on Footwear 2014 and 2019 ................................................................................ Error! Bookmark not defined. Figure 53: Share of Footwear by Women’s Footwear, Men’s Footwear and Children’s Footwear 2014 ........... Error! Bookmark not defined.



Published: May 2015

Figure 54: Women’s Footwear Sales Value and Growth (CNY Billion, %) 2014-2019...................................... Error! Bookmark not defined. Figure 55: Men’s Footwear Sales Value and Growth (CNY Billion, %) 2014-2019 ........................................... Error! Bookmark not defined. Figure 56: Children’s Footwear Sales Value and Growth (CNY Billion, %) 2014-2019..................................... Error! Bookmark not defined. Figure 57: Online Spend in Footwear 2014-2019 ............................................................................................ Error! Bookmark not defined. Figure 58: Online Share of total Footwear Spend 2014 and 2019 ................................................................... Error! Bookmark not defined. Figure 59: Spending per Channel in Footwear (%) 2014 and 2019 ................................................................. Error! Bookmark not defined. Figure 60: Share of Books, News and Stationery in overall Retail 2014 and 2019 ........................................... Error! Bookmark not defined. Figure 61: Retail Sales Value and Growth (CNY Billion, %) of Books, News and Stationery 2014-2019 .......... Error! Bookmark not defined. Figure 62: Spend per Head on Books, News and Stationery 2014 and 2019................................................... Error! Bookmark not defined. Figure 63: Online Spend in Books, News and Stationery 2014-2019 ............................................................... Error! Bookmark not defined. Figure 64: Online Share of total Books, News and stationery Spend 2014 and 2019 ...................................... Error! Bookmark not defined. Figure 65: Spending per Channel in Books, News and stationery (%) 2014 and 2019 .................................... Error! Bookmark not defined. Figure 66: Share of Electrical and Electronics in overall Retail 2014 and 2019 ................................................ Error! Bookmark not defined. Figure 67: Retail Sales Value and Growth (CNY Billion, %) of Electrical and Electronics 2014-2019 ............... Error! Bookmark not defined. Figure 68: Spend per Head on Electrical and Electronics 2014 and 2019 ....................................................... Error! Bookmark not defined. Figure 69: Online Spend in Electrical and Electronics 2014-2019.................................................................... Error! Bookmark not defined. Figure 70: Online Share of total Electrical and Electronics Spend 2014 and 2019 ........................................... Error! Bookmark not defined. Figure 71: Spending per Channel in Electrical and Electronics (%) 2014 and 2019 ......................................... Error! Bookmark not defined. Figure 72: Share of Food and Grocery in overall Retail 2014 and 2019........................................................... Error! Bookmark not defined. Figure 73: Retail Sales Value and Growth (CNY Billion, %) of Food and Grocery 2014-2019 .......................... Error! Bookmark not defined. Figure 74: Spend per Head on Food and Grocery 2014 and 2019 .................................................................. Error! Bookmark not defined. Figure 75: Online Spend in Food and Grocery 2014-2019 .............................................................................. Error! Bookmark not defined. Figure 76: Online Share of total Food and Grocery Spend 2014 and 2019 ...................................................... Error! Bookmark not defined. Figure 77: Spending per Channel in Food and Grocery (%) 2014 and 2019 .................................................... Error! Bookmark not defined. Figure 78: Share of Health and Beauty in overall Retail 2014 and 2019 .......................................................... Error! Bookmark not defined. Figure 79: Retail Sales Value and Growth (CNY Billion, %) of Health and Beauty 2014-2019 ......................... Error! Bookmark not defined. Figure 80: Spend per Head on Health and Beauty 2014 and 2019 .................................................................. Error! Bookmark not defined. Figure 81: Online Spend in Health and Beauty 2014-2019 .............................................................................. Error! Bookmark not defined. Figure 82: Online Share of total Health and Beauty Spend 2014 and 2019 ..................................................... Error! Bookmark not defined. Figure 83: Spending per Channel in Health and Beauty (%) 2014 and 2019 ................................................... Error! Bookmark not defined. Figure 84: Share of Furniture and Floor Coverings in overall Retail 2014 and 2019 ........................................ Error! Bookmark not defined. Figure 85: Retail Sales Value and Growth (CNY Billion, %) of Furniture and Floor Coverings 2014-2019 ....... Error! Bookmark not defined. Figure 86: Spend per Head on Furniture and Floor Coverings 2014 and 2019 ................................................ Error! Bookmark not defined. Figure 87: Online Spend in Furniture and Floor Coverings 2014-2019 ............................................................ Error! Bookmark not defined. Figure 88: Online Share of total Furniture and Floor Coverings Spend 2014 and 2019 ................................... Error! Bookmark not defined. Figure 89: Spending per Channel in Furniture and Floor Coverings (%) 2014 and 2019 ................................. Error! Bookmark not defined. Figure 90: Share of Home and Garden Products in overall Retail 2014 and 2019 ........................................... Error! Bookmark not defined. Figure 91: Retail Sales Value and Growth (CNY Billion, %) of Home and Garden Products 2014-2019 .......... Error! Bookmark not defined. Figure 92: Spend per Head on Home and Garden Products 2014 and 2019 ................................................... Error! Bookmark not defined. Figure 93: Online Spend in Home and Garden Products 2014-2019 ............................................................... Error! Bookmark not defined. Figure 94: Online Share of total Home and Garden Products Spend 2014 and 2019 ...................................... Error! Bookmark not defined. Figure 95: Spending per Channel in Home and Garden Products (%) 2014 and 2019 .................................... Error! Bookmark not defined. Figure 96: Share of Music, Video and Entertainment Software in overall Retail 2014 and 2019 ...................... Error! Bookmark not defined. Figure 97: Retail Sales Value and Growth (CNY Billion, %) of Music, Video and Entertainment Software 2014-2019Error! Bookmark not defined. Figure 98: Spend per Head on Music, Video and Entertainment Software 2014 and 2019 .............................. Error! Bookmark not defined. Figure 99: Online Spend in Music, Video and Entertainment Software 2014–2019 ......................................... Error! Bookmark not defined. Figure 100: Online Share of total Music, Video and Entertainment Software Spend 2014 and 2019 ............... Error! Bookmark not defined. Figure 101: Spending per Channel in Music, Video and Entertainment Software (%) 2014 and 2019.............. Error! Bookmark not defined. Figure 102: Share of Sports and Leisure Equipment in overall Retail 2014 and 2019 ...................................... Error! Bookmark not defined. Figure 103: Retail Sales Value and Growth (CNY Billion, %) of Sports and Leisure Equipment 2014-2019 ..... Error! Bookmark not defined. Figure 104: Spend per Head on Sports and Leisure Equipment 2014 and 2019 ............................................. Error! Bookmark not defined. Figure 105: Online Spend in Sports and Leisure Equipment 2014-2019 .......................................................... Error! Bookmark not defined. Figure 106: Online Share of total Sports and Leisure Equipment Spend 2014 and 2019 ................................. Error! Bookmark not defined. Figure 107: Spending per Channel in Sports and Leisure Equipment (%) 2014 and 2019 ............................... Error! Bookmark not defined. Figure 108: Share of Jewelry, Watches and Accessories in overall Retail 2014 and 2019 ............................... Error! Bookmark not defined. Figure 109: Retail Sales Value and Growth (CNY Billion, %) of Jewelry, Watches and Accessories 2014-2019Error! Bookmark not defined.



Published: May 2015

Figure 110: Spend per Head on Jewelry, Watches and Accessories 2014 and 2019 ...................................... Error! Bookmark not defined. Figure 111: Online Spend in Jewelry, Watches and Accessories 2014-2019 ................................................... Error! Bookmark not defined. Figure 112: Online Share of total Jewelry, Watches and Accessories Spend 2014 and 2019 .......................... Error! Bookmark not defined. Figure 113: Spending per Channel in Jewelry, Watches and Accessories (%) 2014 and 2019 ........................ Error! Bookmark not defined. Figure 114: Share of Luggage and Leather Goods in overall Retail 2014 and 2019 ........................................ Error! Bookmark not defined. Figure 115: Retail Sales Value and Growth (CNY Billion, %) of Luggage and Leather Goods 2014-2019 ....... Error! Bookmark not defined. Figure 116: Spend per Head on Luggage and Leather Goods 2014 and 2019 ................................................ Error! Bookmark not defined. Figure 117: Online Spend in Luggage and Leather Goods 2014-2019 ............................................................ Error! Bookmark not defined. Figure 118: Online Share of total Luggage and Leather Goods Spend 2014 and 2019 ................................... Error! Bookmark not defined. Figure 119: Spending per Channel in Luggage and Leather Goods (%) 2014 and 2019 ................................. Error! Bookmark not defined. Figure 120: The Triangulated Market Sizing Methodology ............................................................................... Error! Bookmark not defined.



Published: May 2015

List of Tables

Table 1: Custom Duty Rates and Consumption Tax Rates of Luxury Goods ................................................... Error! Bookmark not defined. Table 2: Major Domestic Retailers in China .................................................................................................... Error! Bookmark not defined. Table 3: Major International Retailers in China ................................................................................................ Error! Bookmark not defined. Table 4: Key Clothing Retailers in China ......................................................................................................... Error! Bookmark not defined. Table 5: Key Footwear Retailers in China ....................................................................................................... Error! Bookmark not defined. Table 6: Key Books, News and Stationery Retailers in China .......................................................................... Error! Bookmark not defined. Table 7: Key Electrical and Electronics Retailers in China ............................................................................... Error! Bookmark not defined. Table 8: Key Food and Grocery Retailers in China .......................................................................................... Error! Bookmark not defined. Table 9: Key Health and Beauty Retailers in China ......................................................................................... Error! Bookmark not defined. Table 10: Key Furniture and Floor Coverings Retailers in China ..................................................................... Error! Bookmark not defined. Table 11: Key Home and Garden Products Retailers in China ........................................................................ Error! Bookmark not defined. Table 12: Key Music, Video and Entertainment Retailers in China .................................................................. Error! Bookmark not defined. Table 13: Key Sports & Leisure equipment Retailers in China ......................................................................... Error! Bookmark not defined. Table 14: Key Jewelry, watches and accessories Retailers in China ............................................................... Error! Bookmark not defined. Table 15: Key Luggage and Leather Goods Retailers in China ....................................................................... Error! Bookmark not defined. Table 16: China Exchange Rate CNY–USD (Annual Average), 2009–2014 .................................................... Error! Bookmark not defined. Table 17: China Exchange Rate CNY–USD (Annual Average), 2015–2019 Forecasts.................................... Error! Bookmark not defined. Table 18: Conlumino Retail Channel Definitions ............................................................................................. Error! Bookmark not defined. Table 19: Conlumino Retail Category Definitions ............................................................................................ Error! Bookmark not defined.



Published: May 2015

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Published: May 2015

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