Retailing via Internet

Shailaja DarurLecturer, Dept. of Commerce

St.Pious Degree & PG College

----the new marketing paradigm

R-ReachingE-Empowered ConsumerT-ThroughA-Affordable PromotionI-IncentivesL-LeverageI-InteractiveN-NegotiatingG-Good Global Consumer

base

Out with the Old , In with the New.

Retailing includesAll the activities involved in selling goods

& services. Selling directly to final consumer.For personal, non-business use. It does not matter how or where

Seller Buyer Availability Accessible Adjust Interact Reduce costs

+ Choice+ Convenience+ Compare & bargain+ Get “more for less”

Absence of Taxation Law

Physical signature is necessary

Infrastructural problems

Low density of Plastic money

Delivery of the product is not easy.

– Reliability – Security– Cannot touch & feel the

product– Delay in the delivery of the

product– Misuse of customer details.

Pre-requis ites for a Successful e-storefrontThe web marketer has to - Be Proactive. Be where the consumer is. Provide communication. Provide Infotainment. Arise curiosity. Build the Brand. Some e-stores

Change is Inevitable

In near future, probably a Mom @ home will place an order of vegetables for her

daughter abroad.....