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Rethink INFLUENCER MARKETING

Transcript

Rethink

INFLUENCER

MARKETING

● Then vs. now

● Rethink Influencer

● Success planning

● Insightful reporting

Page 3: Rethink INFLUENCER MARKETING - research.vietnambusiness.tvresearch.vietnambusiness.tv/Phuong - Influencer M2 Event .pdfMôt tråi nghiêm khi van hành chigc xe tay ga này sau bao

Then vs now

Page 4: Rethink INFLUENCER MARKETING - research.vietnambusiness.tvresearch.vietnambusiness.tv/Phuong - Influencer M2 Event .pdfMôt tråi nghiêm khi van hành chigc xe tay ga này sau bao

2010 2016

Rethink

influencer

THINK

MEDIA PUBLISHER Social Profile

TRACK READERSHIP Follower Data

then now

Page 7: Rethink INFLUENCER MARKETING - research.vietnambusiness.tvresearch.vietnambusiness.tv/Phuong - Influencer M2 Event .pdfMôt tråi nghiêm khi van hành chigc xe tay ga này sau bao

Paid Earn

Own

Influencer marketing strategy

Page 8: Rethink INFLUENCER MARKETING - research.vietnambusiness.tvresearch.vietnambusiness.tv/Phuong - Influencer M2 Event .pdfMôt tråi nghiêm khi van hành chigc xe tay ga này sau bao

ANALYSIS

ARTIFICIAL INTELLIGENT CONSULTANCY

Page 9: Rethink INFLUENCER MARKETING - research.vietnambusiness.tvresearch.vietnambusiness.tv/Phuong - Influencer M2 Event .pdfMôt tråi nghiêm khi van hành chigc xe tay ga này sau bao

success

planning

Page 10: Rethink INFLUENCER MARKETING - research.vietnambusiness.tvresearch.vietnambusiness.tv/Phuong - Influencer M2 Event .pdfMôt tråi nghiêm khi van hành chigc xe tay ga này sau bao

Page 11: Rethink INFLUENCER MARKETING - research.vietnambusiness.tvresearch.vietnambusiness.tv/Phuong - Influencer M2 Event .pdfMôt tråi nghiêm khi van hành chigc xe tay ga này sau bao

SUCCESS CRITERIAS

Brand relevancy

Right audience

Amplification factors (engagement)

Reach (awareness)

ROI

Page 12: Rethink INFLUENCER MARKETING - research.vietnambusiness.tvresearch.vietnambusiness.tv/Phuong - Influencer M2 Event .pdfMôt tråi nghiêm khi van hành chigc xe tay ga này sau bao

Page 13: Rethink INFLUENCER MARKETING - research.vietnambusiness.tvresearch.vietnambusiness.tv/Phuong - Influencer M2 Event .pdfMôt tråi nghiêm khi van hành chigc xe tay ga này sau bao

Page 14: Rethink INFLUENCER MARKETING - research.vietnambusiness.tvresearch.vietnambusiness.tv/Phuong - Influencer M2 Event .pdfMôt tråi nghiêm khi van hành chigc xe tay ga này sau bao

applied technology

DemographicGeographicContent category Brand mentioned Engaged Content format Social devote Social impact (engagement + reach)

Page 15: Rethink INFLUENCER MARKETING - research.vietnambusiness.tvresearch.vietnambusiness.tv/Phuong - Influencer M2 Event .pdfMôt tråi nghiêm khi van hành chigc xe tay ga này sau bao

Reporting

Page 16: Rethink INFLUENCER MARKETING - research.vietnambusiness.tvresearch.vietnambusiness.tv/Phuong - Influencer M2 Event .pdfMôt tråi nghiêm khi van hành chigc xe tay ga này sau bao

currently

Page 17: Rethink INFLUENCER MARKETING - research.vietnambusiness.tvresearch.vietnambusiness.tv/Phuong - Influencer M2 Event .pdfMôt tråi nghiêm khi van hành chigc xe tay ga này sau bao

currently

Page 18: Rethink INFLUENCER MARKETING - research.vietnambusiness.tvresearch.vietnambusiness.tv/Phuong - Influencer M2 Event .pdfMôt tråi nghiêm khi van hành chigc xe tay ga này sau bao

applied technology

Layering media impact Sentimental reportROI evaluation

Page 19: Rethink INFLUENCER MARKETING - research.vietnambusiness.tvresearch.vietnambusiness.tv/Phuong - Influencer M2 Event .pdfMôt tråi nghiêm khi van hành chigc xe tay ga này sau bao

Thanks!

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