Influencers play an important role in defining how the public and prospective customers view your brand, so it’s critical to know your supporters and detractors, and how to work optimally with both. Across the spectrum of social chatter, the key is to identify the specific influencers that matter, especially those that will help build trust in your brand or public cause. Across the millions of social personas and influencers, who are the ones that will truly advance your brand or cause? Any influencer has the potential to elevate a small story into a national headline overnight. From legislation, to mergers to new product launches – influencers have the power to advance or torpedo your initiative. Challenges in Influencer Marketing Identifying the Right Influencers Influencers Amplify Influencers Wield Power Influencer Marketing Solution Sheet
Transcript
Influencers play an important role in defining how the public and
prospective customers view your brand, so it’s critical to know your
supporters and detractors, and how to work optimally with both.
Across the spectrum of social chatter, the key is to identify the specific
influencers that matter, especially those that will help build trust in
your brand or public cause.
Across the millions of social personas and influencers, who are the ones that will truly advance your brand or cause?
Any influencer has the potential to elevate a small story into a national headline overnight.
From legislation, to mergers to new product launches – influencers have the power to advance or torpedo your initiative.
Challenges in Influencer Marketing
Identifying the Right Influencers
Influencers Amplify Influencers Wield Power
Influencer Marketing Solution Sheet
Nurture the Good InfluencersThe voices of advocates can help your brand shine. Know what they are saying and give them a foundation to help support your products and services.
Understand Your CriticsDetractors can criticize your company or cause with little insight or might have an issue that can be easily fixed. Know when they speak out, the potential impact and how to respond in a constructive way.
Solution Sheet: Influencer Marketing
Influencer Marketing with Zignal Labs Zignal Labs gives you a powerful media intelligence platform that surfaces everything you need to know about the influencers that are important to your brand or cause. We continuously monitor stories and mentions of your brand across all traditional and digital channels, allowing you to segment and manage your influencer audiences – and know who is driving your share of voice.
Build Trust and RelationshipsThe more you know about what key influencers write, the better you can communicate information they want to hear. Media intelligence gives you insights to build stronger relationships.
Generate Better CoverageSee what the influencers are saying as soon as they say it so you can respond, and generate earned media coverage to meet your strategic goals.
Modernize your Media MetricsThrough media intelligence, you will gain deeper insights into the specific influencers driving your core media metrics including share of voice, competitive mentions and sentiment.
Fuel Your Advocacy CampaignsGain early insight into influencers that can advance or derail your controversial cause, pending legislation or next merger.
Focus Your Efforts With the hundreds of millions of daily social media conversations, you can't waste time chasing every negative tweet. Use data to identify, segment and prioritize your influential audiences for maximum impact.
Optimize Your Media DatabaseThrough realtime data, you will always have the most updated media and influencer database to engage – at a moments notice – when initiating a brand campaign or advocacy cause. At the same time report with confidence to your executive team.
Stick to the FactsFind a correctable error or misleading story and contact the influencer responsible. It might result in a retraction or correction and ensure that your brand is conveying accurate information.
Zignal Labs identifies
the key influencers
that will help build
trust in your brand or
cause. By analyzing
the entire media
spectrum in realtime,
Zignal pinpoints the
individuals impacting
your brand’s sentiment,
share of voice and
overall coverage.
Nurture the Good InfluencersThe voices of advocates can help your brand shine. Know what they are saying and give them a foundation to help support your products and services.
Understand Your CriticsDetractors can criticize your company or cause with little insight or might have an issue that can be easily fixed. Know when they speak out, the potential impact and how to respond in a constructive way.
Solution Sheet: Influencer Marketing
Build Trust and RelationshipsThe more you know about what key influencers write, the better you can communicate information they want to hear. Media intelligence gives you insights to build stronger relationships.
Generate Better CoverageSee what the influencers are saying as soon as they say it so you can respond, and generate earned media coverage to meet your strategic goals.
Modernize your Media MetricsThrough media intelligence, you will gain deeper insights into the specific influencers driving your core media metrics including share of voice, competitive mentions and sentiment.
Fuel Your Advocacy CampaignsGain early insight into influencers that can advance or derail your controversial cause, pending legislation or next merger.
Focus Your Efforts With the hundreds of millions of daily social media conversations, you can't waste time chasing every negative tweet. Use data to identify, segment and prioritize your influential audiences for maximum impact.
Optimize Your Media DatabaseThrough realtime data, you will always have the most updated media and influencer database to engage – at a moments notice – when initiating a brand campaign or advocacy cause. At the same time report with confidence to your executive team.
Stick to the FactsFind a correctable error or misleading story and contact the influencer responsible. It might result in a retraction or correction and ensure that your brand is conveying accurate information.
Zignal Labs turns media intelligence into a strategic asset for the world’s largest brands and enterprises. By analyzing the full media spectrum in realtime, Zignal’s centralized platform empowers public relations, communication and digital strategy professionals to understand trends, pinpoint issues and make informed decisions. Headquartered in San Francisco with offices throughout the country, Zignal serves customers around the world including Airbnb, IBM, Citrix, Bacardi, Speaker of the House Paul Ryan, The Sacramento Kings, Brunswick Group and Fleishman Hillard.
