STYLING HAIR – NATURALLY
RevCare NE 100S Styling Resin
15th November 2016
Dr. Tom Castle – Business Development Manager
© Revolymer 2016
Revolymer – An Introduction
• Specialty chemical company focused on the development of novel
polymers, responsive encapsulation and targeted delivery systems
Established: 2005
Employees: 45, 30 in R&D
AIM Listed: 2012
Itaconix Acquisition: 2016
HQ: Deeside, Flintshire, UK
Manufacturing: Stratham, NH, USA
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• Key markets include personal & home care, coatings, adhesives and sealants
© Revolymer 2016
Enhancing Functional Performance of Our Partners’ Products
Key Markets
Personal Care and Healthcare
• Skin care
• Hair care
• Colour cosmetics
• Oral care
• Topical skin care
Home Care
• Laundry, dishwash, hard surface cleaners
Industrial
• Coatings, sealants & adhesives
Personal Care and Healthcare
Specialty Polymers
• Film formers
• Natural ingredients
• Moisturisation
• Increased substantivity and deposition
• Hair styling
• Sensory enhancement
Encapsulation
• Fragrances, skin care actives
• Friction, pH, concentration, temperature release
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© Revolymer 2016
Trends in Personal Care
• 57% of US consumers buy natural and organic products because they don’t contain unnecessary ingredients or chemicals
• 42% of UK consumers now prefer natural and organic products because they believe they are better for the environment
• Natural personal care products accounted for 25% of the overall Beauty market in 2015 and is projected to grow at a compound rate of almost 10% through 2019
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• Need for high performance, natural and
sustainably derived, styling resin
Source: Kline Personal Care ingredients database 2016 and Mintel Trends 2025
© Revolymer 2016
RevCare NE 100S - Natural Hair Styling
High performance naturally derived styling resin with excellent
environmental protection
Natural, soft feeling and flexible hold
Reduced tack and flaking
Great formulation compatibility with no solvent or pre-
neutralisation required
Easily washed out of hair after use
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© Revolymer 2016
RevCare NE 100S Styling Resin
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INCI : SODIUM POLYITACONATE
• Sodium salt of polycarboxylic acid
• Derived from natural sources (100% biobased carbon) from
fermented feedstock and green processes
R = Na+ or H
n
KEY PROPERTIES
• Water soluble, easy to handle
• Biodegradable
© Revolymer 2016 7
5% 10%
PVP/VA
Start - 0 hours
• Styled tresses left at 35 °C, 85% relative humidity
5% 10%
Styled with RevCare NE 100S
RevCareTM NE 100S – Hair Styling with Excellent Environmental Resistance
© Revolymer 2016 8
RevCareTM NE 100S – Hair Styling with Excellent Environmental Resistance
5% 10%
PVP/VA
24 hours
• Styled tresses left at 35 °C, 85% relative humidity
5% 10%
Styled with RevCare NE 100S
© Revolymer 2016 9
RevCareTM NE 100S – Hair Styling with Excellent Environmental Resistance
Excellent environmental resistance from RevCare NE 100S
5% 10%
PVP/VA
48 hours
5% 10%
Styled with RevCare NE 100S
• Styled tresses left at 35 °C, 85% relative humidity
© Revolymer 2016
Style Retention: Results
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Initial
1 hour
3 hours
6 hours
24 hours
48 hours
PVP/VA Acrylamide/Acrylate RevCare NE 100S
VA/Maleate/Acrylate VP/Acrylate
Match for the best
petrochemically
derived resin
35 °C, 85% R.H.
© Revolymer 2016
Observations & Conclusions
• Exposed to high humidity polymer films absorb water. Films that are too hygroscopic will over plasticise and fail.
• Tresses treated with RevCare NE 100S retain their style demonstrating resistance to over plasticisation and failure of bonding between hairs
• RevCare NE 100S outperforms PVP/VA benchmark and is as effective as other leading synthetic styling polymers
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© Revolymer 2016
Hair Fibre Welds
• Hair styling polymers function by forming seam and spot welds between adjacent hair fibres
• Strong forces are exerted on welds as a result of hair movement
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Seam Weld
Natural bending modulus of hair is retained
Spot Weld
Bending modulus is that of the composite
© Revolymer 2016
Style Flexibility Method
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• Tresses are wetted
• Product is applied
• Tresses air-dried overnight
• Force required to flick curl with a metal rod measured using modified hair combing rig attached to texture analyser
Rod attached to
the load cell
Hair tress fixed
to the rig
Movement of
the rod/load
cell assembly
© Revolymer 2016
Style Flexibility Results - First Cycle
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0
200
400
600
800
1000
1200
1400
1600
1800
0 20 40 60
Forc
e (g
)
Probe Travel Distance (mm)
RevCare NE 100S
PVP/VA
VP/Acrylate Copolymer
VA/Maleate/Acrylate Copolymer
Acrylamide/Acrylate Copolymer
© Revolymer 2016
0
100
200
300
400
500
600
0 20 40 60
Forc
e (g
)
Probe Travel Distance (mm)
RevCare NE 100S
PVP/VA
VP/Acrylate Copolymer
VA/Maleate/Acrylate Copolymer
Acrylamide/Acrylate Copolymer
Style Flexibility Results - Second Cycle
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•RevCare NE 100S delivers a soft hold and good flexibility
© Revolymer 2016
Observations & Conclusions
• For styled hair, bending the array exerts forces on the polymer film leading to some weld failure – subsequent bending requires less force
• Bending force gives an indication of the inherent softness of the hold
• Differences in forces required in consecutive bending cycles are an indication of the flexibility of the polymer film
• RevCare NE 100S delivers a comparatively soft, natural hold that has good flexiblity
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© Revolymer 2016
Comb Resistance Method
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• Tresses are wetted
• Product is applied
• Tresses air-dried overnight
• Force required to comb the tresses is measured using a hair combing rig attached to a texture analyser
© Revolymer 2016
Comb Resistance Results (First Cycle)
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0
500
1000
1500
2000
2500
3000
3500
4000
0 20 40 60 80 100
Forc
e (g
)
Comb Travel Distance (mm)
RevCare NE 100S
PVP/VA
VP/Acrylate Copolymer
VA/Maleate/Acrylate Copolymer
Acrylamide/Acrylate Copolymer
No treatment
© Revolymer 2016
Comb Resistance Results (Second Cycle)
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0
200
400
600
800
1000
1200
1400
1600
0 20 40 60 80 100
Forc
e (g
)
Comb Travel Distance (mm)
RevCare NE 100S
PVP/VA
VP/Acrylate Copolymer
VA/Maleate/Acrylate Copolymer
Acrylamide/Acrylate Copolymer
No treatment
© Revolymer 2016
Observations & Conclusions
• The force required to comb styled hair depends on how the fibres interact – styled hair requires a larger force
• The greater the degree of welding (seam welds, number of spot welds) the larger the combing force
• RevCare NE 100S welds lightly – comb force is low giving a natural and touchable feeling to the hair
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© Revolymer 2016
Frizz Control Method
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• Tresses are wetted
• Product is applied
• Tresses air-dried overnight
• Tresses placed in a humidity chamber at 25 oC/85% RH
© Revolymer 2016
Frizz Control Results
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1 hour
2 hours
3 hours
24 hours
PVP/VA
Acrylamide/Acrylate RevCare NE 100S
VA/Maleate/Acrylate
VP/Acrylate
Control
© Revolymer 2016
Observations & Conclusions
• Hair becomes frizzy owing to hydrogen bonds between adjacent fibres being broken
• Styling polymers supplement the degree of inter-fibre bonds
• This bonding is diminished gradually as the polymer film hydrates and plasticises
• RevCare NE 100S bonds hair lightly and is resistant to plasticisation helping to prevent frizz
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RevCare NE 100S Formulation Examples
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© Revolymer 2016
RevCareTM NE 100S Formulation Example – Natural Hair Spray
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Method: • Add ingredients in order and stir until dissolved
• No heating required
Raw Material INCI Weight% Phase
Water Aqua 92.00
A
Pricerine™ 9091 Glycerin 0.50
DL Panthenol Panthenol 0.50
RevCare NE 100S Sodium Polyitaconate 5.00
MinaSolve Green B Pentylene Glycol (and) Aqua (and) Sodium Benzoate (and) Benzoic Acid 2.00
© Revolymer 2016
RevCareTM NE 100S Formulation Example – Natural Hair Mousse
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Method: • Add ingredients in order and stir until dissolved
• No heating required
Raw Material INCI Weight% Phase
Water Aqua 86.00
A
Pricerine™ 9091 Glycerin 0.50
DL Panthenol Panthenol 0.50
RevCare NE 100S Sodium Polyitaconate 5.00
Olivoil Glutamate FOKSNaB Sodium Olivoyl Glutamate 6.00
MinaSolve Green B Pentylene Glycol (and) Aqua (and) Sodium Benzoate (and) Benzoic Acid 2.00
© Revolymer 2016
RevCareTM NE 100S Formulation Example – Natural Hair Gel
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Method: • Add ingredients in order and stir until dissolved
• No heating required
Raw Material INCI Weight% Phase
Water Aqua 88.98
A
Pricerine™ 9091 Glycerin 0.50
Panthenol Panthenol 0.50
RevCare NE 100S Sodium Polyitaconate 6.02
MinaSolve™ Green B Pentylene Glycol (and) Aqua (and) Sodium Benzoate (and) Benzoic Acid 2.00
Natrosol™ 250 HHR PC Hydroxyethylcellulose 2.00
© Revolymer 2016
RevCareTM NE 100S Summary
Polymer styling technology derived from natural sources (up to
100% carbon) using green and sustainable processes
Biodegradable
Good formulation compatibility with no alcohol or pre-
neutralisation required
Natural feel styling with low flaking and tack
Excellent environmental resistance
Outstanding anti-frizz agent
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© Revolymer 2016
www.revolymer.com
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Revolymer (U.K.) Ltd
1 Newtech Square
Zone 2, Deeside Industrial Park
Deeside
Flintshire, UK
CH5 2NT
Tel: +44 (0) 1244 283 542
Email: [email protected]