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United Nations Development Programme
UNDP Market Assessment
NHMSs should collaborate rather than compete with private weather companies.
NHMSs should embark on a phased transition to derive benefits from the national commercial weather markets.
NHMSs face considerable risk of being marginal-ized if they do not actively promote the growth of the market by providing con-sistently accurate primary data to the private sector.
UNDP Market Assessment
Revenue-Generating Opportunities Through Tailored Weather Information Products
The availability, diversity, sophistication and use of weather infor-mation is increasing rapidly within the public and private sectors globally. International private weather companies are marketing tailored weather information products intensively and have gener-ated considerable demand from private as well as government customers across a wide range of economic sectors. The demand for these tailored services is also growing as a result of the wide-spread negative impacts of climate change across these sectors. Al-though business opportunities abound, the commercial viability of new ventures in this intensely competitive market will be strongly dependent on highly specialized skills in product development and marketing, including the design of weather information products tailored to meet the diverse needs of various sectors.
OVERVIEW OF MARKET ASSESSMENT FINDINGS
MAIN CONCLUSIONS
UNDP’s continental-scale market assessment explores market
forces, imperatives, trends and stakeholder needs in the creation of
new revenue-generating opportunities for Africa’s National Hydro-
Meteorological Services (NHMS). The study indicates an increase in
the availability and sophistication of weather information, strong
demand from private and public customers across a wide range of
economic sectors, including agriculture, mining, forestry,
construction, aviation, tourism, energy and planning, and a highly
competitive business environment, where new ventures will be
strongly dependent on highly specialized skills in product
development and marketing.
United Nations Development Programme
Full report published March 2016 available at http://www.adaptation-undp.org/resources/knowledge-products/climate-and-weather-services-market-assessment-revenue-generating
United Nations Development Programme
UNDP Market Assessment
• Raise awareness of socio-economic benefits
• Engage treasury• Revise regulations to promote
partnerships and data sharing• Define roles of private
sector versus NHMS • Expand ground observation
network (potentially on cell phone towers)
• Use service providers to bridge the gap (business develop-ment, sales & marketing)
• Develop in-house expertise• Identify suitable entry points
through in-depth national market assessments
UNDP Market Assessment
The Challenge
NHMS VIRTUOUS CYCLE
RECOMMENDED NEXT STEPS
Many African NHMS remain trapped in a non-virtuous cycle. Lack of
internal capacity, poor planning for the maintenance, service and man-
agement of weather and climate monitoring systems, poor integration
between disparate donor-supported investments in the climate and
weather services space, increased competition from new private sector
players, a continued focus on non-bespoke technological solutions
that work well in the developed world but are not well suited for the
unique rigors of deployment in sub-Saharan Africa, and any number of
regional and local challenges perpetuate this cycle.
Despite the potential contribution of NHMSs their true value is rarely
quantified in developing nations. In particular, the role that these
agencies play in the management of meteorological and hydrological
hazards is undervalued. Similarly, there is limited awareness of the
economic benefits associated with integrating accurate and timely
climate and weather information into decision-making processes
in climate-vulnerable sectors – such as agriculture and energy – to
increase productivity and avoid losses.
United Nations Development Programme
CONTACT: Bonizella Biagini. [email protected]