WHITEPAPER 20APRIL 2019
BLOCKCHAIN USE-CASESREVOLUTIONIZING
2 3
Table Of Contents
1Our Journey So Far (Executive Summary) 6
2Introduction to XCELLab 14
3XcelToken Plus ndash Use-cases and Distribution 16
4Our Business Model Verticals 24
5Technical Overview 32
6Our Strategy ndash Source of Growth and Revenue 38
7Marketing amp Promotions 42
8Product RoadMap 56
9Our Team 58
10Legal Notice Disclaimers 68
11Resources amp Links 74
A B
A
lsquoArsquo wants to send money
to lsquoBrsquo
Transaction is included in a
blockThe block is
broadcasted to the network of nodes
The networkvalidates
the transaction
Now the block can be lsquoArsquoadded to the blockchain in
a way that is permanentand immutable
The money movesfrom A to B
B
4 5
InternetDigital Revolution has uplifted humanity in many respects but it is not perfect and has its own set of flaws
The Blockchain is here to disrupt and decentralize the economic and financial eco-system
HTTP is a stateless protocol
Manages state for us
The burden on applications to manage state
Data is fundamentally distributed
Most applications are stateful
Add Cryptography to the mix
Companies maintaining state became all-powerful gt GAFA
The ability for a user to own hisher identity
You are your bank
It has opened up the capital markets to a global audience with the potential to cut intermediaries centralizationstate control over entrepreneurial spirit It will thrive in an eco-system which has sustainable scalable use-cases and a large community of users
Blockchain Environment - Overview
google amazon facebook apple
Concept Development of XCELTrip DecentralizedTravel Ecosystem
XCELTrip USA Singaore Malta Business Set up
XCELLab concept development
2016-2017
JUNE17 - NOV17
NOV lsquo18
DEC lsquo18
JANrsquo 19
XCELTrip OTA platform development Started
XCELTrip OTA andriod ampiOS app development started
XCELTrip concept and platfrom presented at Blockchain Expo North America
XCELtrip Concept and platform presented at Blockchain Expo London and Amsterdam
MAR lsquo18 - JULY rsquo18
XCELTrip MVP presented andtested
XCELTrip WP 10 launched
Singapore operation started
XCELTrip MVP presented atBlockchain Expo UK
XCELPay Concept Paperpresented and developmentcommenced
XCELtrip presented in Blockcain Expo Amsterdam
AUG lsquo18 - SEPT rsquo18
XCELTrip beta version website iOSand Android app launched for public booking CoinGeo ConceptPaper presented and the development started
XCELTrip and XCELPay conceptintroduced at Malta approval granted to apply forlicenses
XCELTrip XCELPayCoinGeo company set up in Malta
XCELTrip and XCELPay presentedat the lsquoChina Travel Daily GlobalExporsquo
XCELPay Beta version iOS andAndroid app launched
XCELTrip and XCELPay presented at theKorea Travel Expo
XCELTrip is live and acceptscrypto for booking over 500000hotels around the world
XCELTrip website iOS amp Android app is live
XCELPay website iOS amp Androidapp beta version launched
XCELTrip XCELPay amp CoinGeopresented at the BlockchainExpo North America
Everest Adventure ndash GameBeta Version released Bitnaire social networking app development started
WP 20 released with the introduction of XCELLab (XCEL-Ecosystem) revised business and token distribution strategy
XCELTrip Flight ticketing launched with 400+ global airlines
XCELTrip Added 350000 Hotel and resorts inventory to its eco-system XCELTrip covers over 200 nations worldwide
MAY lsquo19
XCELToken Plus token created and deployed
XCELToken Plus listed in over 15 top global exchanges
XCELPay ver20 released with enhanced funtionality for wallet and testnet funtionailty for both iOS and andriod app
XCELpay 20 launches mobile recharge funtionality across 900 global operators across 160 nations
XCELpay 20 Payment Gateway 20 development started 16 FIAT currency integrated with balance display in both FIAT and Crypto
Drive XCELToken Plus adoptionsacross 100 platforms
XCELToken Plus Users Achieve over5 million active user base
XCELLab - Reach up to 10 million community within the ecosystem
Ongoing business process decentralization as new scaling solutions emerges
Establish XCELToken Plus as one of the top 20 crypto assets
XCELTrip - Achieve an active userbase of over 5 million
XCELPay - Achieve Transactionof over $500 million and userbase of 5 million
CoinGeo - Achieve monthly volume of $50 Million
Bitnaire - Achieve an active userbase of 20 Million
Add point XCELLab Blockchain paltform development started
ROAD MAP 2020
6 7
1 Our Journey So Far (Executive Summary Achievements)
8 9
XcelToken Plus Media Coverage
Event Participated
4TIMES
P L AT I N U MS P O N S O R
10 11
LIVE amp functional OTA platform BOOK OVER 800000 hotels 400 airlines around the world using CRYPTO
Successful integration of Crypto payment solution with OTA booking engine
IMP 100000 registrations 500000 regis-tered users and over 3 million visits in last 12 months
You can Book NOW using Bitcoin Bitcoin Cash Litecoin BnB XcelToken Plus ETH Verge
4-time platinum sponsors at the Block-chain-Expo Worldrsquos largest Blockchain Event
Only Blockchain Powered OTA platform to be showcased at Travel Daily Travel Expo at Shanghai China
Award-winning blockchain powered OTA presented in Korea Tourism Expo at Seoul South Korea
bull (ITB Global - Asia (16 -18 October 2019)
bull Presenting Sponsor of the Miss Oceania
bull Active Teams across UK USA Europe China Singapore Russia India and South-East Asia
UPCOMING EVENTS
Search
Select Pay with Crypto
Secure Crypto Exchange
TM
XCELPAY20
12 13
bull XCELPay 20 is here
bull XCELPay is a Secure Crypto Merchant Payment Solution User Wallet Cryp-to Payment Gateway
bull XCELPay 20 boosts amazing features and value added services including Se-cure Touch ID Easy to use QR code based system Multi-Language Support Multi-Currency Support Real Time Currency Conversion and many more
bull Use your XcelPay wallet for doing mobile recharge across 160 Countries
bull XCELPay wallet can be downloaded for iOS and Android phones
bull Visit xcelpayio for POS and Payment Gateway Integration support
bull XCELpay 20 Payment Gateway development started 16 FIAT currency integrated with balance display in both FIAT and Crypto
bull CoinGeo crypto exchange website is ready for deployment and Token listing is underway in full swing
bull Trading open from 1st April 2019
bull CoinGeo website is available in mul-tiple languages and is probably the first exchange to get a license from Republic of Malta
14 15
ldquoIncrease the adoption of crypto assets around the world by providing real utility-based use-cases and help bring the
blockchain eco-system into the mainstreamrdquo
Blockchain is driving decentralization of various business and other platforms including crypto around the world It is removing the need to trust middle-men within various processes in our soci-ety The above thoughts inspire XCELLabrsquos vision
XCELLab has embarked on an ambitious jour-ney to build an eco-system driven by blockchain technology and crypto use-cases that are built to address the issues and gaps in the travel hospi-tality and retail industry
XCELLab will act as the primary company (physi-cal registered entity) that owns various platforms each of them being an individual business entity spawning and nurturing other synergistic individ-ual platforms that are used to support and grow the eco-system
XCELLab ndash is also the creator of XcelToken Plus the crypto asset built to drive crypto uses and adoption around the world in the travel retail and related eco-system that could eventually be the utility token within the eco-system
By being the creator of the XcelToken Plus XCELlab the company and its founders will hold the majority share of token supplies
XCELTrip XCELPay and XCELGames are the 3 of the many use-cases platforms each of which will be registered as independent companies which are built to address key industry and consumer issues chase business opportunities by using the blockchain technology and XcelToken Plus to manage transactions in the relevant platform
XCELTrip XCELPay and XCELGames will bring crypto utilities and usage to people around the world by offering travel retail and entertainment solutions
Bitnaire and CoinGeo are also two independent companies that has adopted XcelToken Plus at an Enterprise Level for building their communities and reward their user base for loyalty and usage
2 Introduction to XCELLab ndash Our Mission Our Eco-system
XCELLAB
XCELLAB has created XcelToken Plus ndash A Crypto Asset developed to fuel crypto use-cases and also get adoption from other platforms at an enterprise level XCELLAB will own the majority of
its supplies XcelToken Plus will eventually work as an independent asset
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
Malta Singapore Malta Singapore Malta SingaporeNepal Malta
Created with a vision to support blockchain community by offering and investing in the blockchain education infrastructure development and support other
community lead innovation projects around the world
XCEL FOUNDATION
Secure Crypto Exchange
TM
Online TravelPlatform (OTA)powered byblockchain amp cryptodisrupting the trillion$ travel industry
Secure Crypto WalletPayment Gateway ampMerchant POS solution built to drivecrypto usage across global retail andE-commerce industry
A gamingplatform built toengage and rewardXCEL Community An acquisition platform to recruit young users to XCEL Community
A social networking platform built to engage and reward XCEL CommunityAn acquisition platform to recruit young users to XCEL Community
CoinGeo is a secure trusted amp transparent exchange to trade crypto assets Among the only handful of exchanges that is registered amp licensed
ONLINE TRAVEL
PLATFORM
CRYPTO PAYMENT
SOLUTION
GAMING
PLATFORM
SOCIAL NETWORK
PLATFORM
CRYPTO
EXCHANGE
B A S E D I N S I N G A P O R E
XCELGAMESLevel up with Crypto BITNAIRE
16 17
XcelToken Plus is an ERC20 token on the Ethe-reum Blockchain platform XcelToken Plus is a versatile token created to build engage and foster large crypto community within the hospi-tality retail and gaming industries
XCELLab is committed in building various use-cases for XcelToken Plus and use-case plat-form for other tokens together building an eco-system which empowers user community to use crypto for procuring everyday goods and services around the world
XcelToken Plus is the preferred token for platforms including
3XcelToken Plus ndash Use-cases and Distribution
The maximum supply of XcelToken Plus will be 50 Billion and they are allocated in the following manner
Ecosystem Team Loyalty Public Sale Reserve
30 10 15 30 15
15 bn 5 bn 75 bn 15 Bn 75 Bn
Note Bn = Billion
Token Supply
Secure Crypto Exchange
TM
BITNAIRE XCELGAMESLevel up with Crypto
18 19
Token Utilization Proposal Policy
Each of the business entity is allocated a certain percentage of tokens from the eco-system for the following purposes
The entity can use the allocated token supply to raise investment for business operation via public sale of the token Note A maximum sale limit is set at 50 of the token allocationholding value
The entity can only use the token sales for driving user loyalty platform marketing promotion and cross-functional tie-ups for driving relevant business growth parameters
The entity can use the token allocation for rewarding team performance hiring and retaining high-value talent
1
2
3
20 21
XcelToken Plus Availability
XcelToken Plus is now listed on multiple exchanges and users can purchase the same on the following exchanges
Token Liquidity
XcelToken Plus is now listed on multiple exchanges and XCELLab will proactively work with the other top ten exchanges to be listed on the same Providing liquidity is of paramount importance to keep a healthy token eco-system
XCELLab believes that decentralized exchanges will break out in 2019 and will play an important role in providing liquidity In that regard we are already researching decentralized protocols such as Kyber Network AirSwap and Bancor protocol We will be actively looking to provide the XcelToken Plus liquidity pool on these platforms
Exchanges
Xchange Wallet
Secure Crypto Exchange
TM
Wallets
OVER800000HOTEL
OVER400+
AIRLINES
ACROSS200+
COUNTRIES
22 23
4Our Business Model Verticals
XCELTRIPA Next-Gen Blockchain powered Travel Platform which has been built to disrupt the trillion-dollar travel industry It boasts of features which are set to democratize crypto use-cases
At XcelTrip you can book with cryptocurrency at over than 800000 hotels and around 400 airlines worldwide It is a crypto-payment enabled solution to help you book various holidays across the world using Bitcoin Ethereum Binance Coin and our own native XcelToken Plus (XLAB) We are constantly adding new tokens or coins such as Litecoin and others The major travel industry players are the GDS and aggregators who are monopolizing the majority of the market share and making the most profits The vision is to disrupt the industry by giving connectiv-ity and access to travelers directly to the travel service providers-en-abling a decentralized travel ecosystem The year 2019 is going to be an exponential growth year where more use-cases will be added including restaurant reservations events bookings transport services entertainment tours and more It doesnrsquot stop here instead itrsquos the beginning of disruption
HOTELS FLIGHTS RESTAURANTS CAB ENTERTAINMENT
Users around the world can log on to xceltripcom or download the XCELTrip app for iOS or Android phone and instantly book hotels resorts from around the world using the below-mentioned crypto
Ready Use case first of its kind crypto friendly online travel platform book over 800000 Hotels amp Resorts at over 200 countries
Powered by XcelToken Plus the most versatile token build to disruptthe crypto ecosystem
Choose from 400+ airlines for booking your air tickets
Pay with multiple cryptos
Adding exciting new services including restaurants taxi (cabs) entertainment amp more
XCELTRIP DIFFERENTIATORS
24 25
3 easy steps to a new income opportunity
Simple steps to incredible opportunity
EARN SUSTAINABLEINCOME
REGISTER ASAN IMP
REFERVENDOR
ENSURE RIGHTVENDORLISTING
DRIVE VENDOR SERVICEQUALITY
INDEPENDENT MARKETING PARTNERS PROGRAM
XCELTRIP USER JOURNEY
HOTEL BOOKING JOURNEY
FLIGHT BOOKING JOURNEY
Technology amp Empowerment are the two core pillars of XCELTriprsquos vision We want to create millions of ldquoTravelpreneursrdquo who will enjoy the benefit of attractive earnings as they become part of the XCELTriprsquos IMP Program
A Disruptive income opportunity
Join XCELTrip on this incredible lsquoTravelutionaryrsquo journey become our Independent Marketing Partner and earn whenyou travel
1 Register as an IMP on XCELTripcom
2 Pitch XCELTrip to Hotels
3 Refer Hotel Properties for listing on XCELTripcom
4 Post successful listing you earn a 25 commission on every booking made in your listed property
Recharge using XCELPay
26 27
XCELPAYXCELPay is the worldrsquos most trusted and lead-ing crypto wallet POS and payment gateway solution
XCELPay is integrated into an easy to use crypto wallet enabled tablet for receiving and
sending payments in crypto
XCELPay cuts out the unwanted middlemen by removing cardbank transaction fee currency conversion fee and other fees that have a damag-ing effect on the retailerrsquos margins
Powered with QR code
A QR based crypto payment solution is offering unmatched ease of use
Bars
Restaurants
Gas Stations
Convenient Stores
HotelsSpas
XCELPAY Wallet
XCELPay is a multi-crypto wallet which offers secure easy to use functionalities for novice users to use crypto in their everyday life for shopping and other transactions
XCELPay WalletXCELPay is the first-of-its-kind wallet which bridges the consumer use-case and merchant payment solution
You can use your wallet to make payments at
XCELPay 20 Features
XCELPay Payment gateway API
E-commerce companies can avoid costly transaction fee prevent fraudulent purchases and gain higher margins by using our secure payment gateway and access millions of crypto communities around the world
XCELPay Payment Gatewaybull E-commerce companies can use XCELPay API as their payment gateway solution to accept crypto on their websites and drive incremental sales You can visit XCELPayio for more details
bull Gain Incremental Business from Millions of Crypto users worldwide
bull Increase your margins by avoiding unwanted bank fee conversion fee transaction fee etc
bull Access a substantial user base from around the world
Recharge your mobile using XCELPay over Operators across Countries900 160
28 29
COINGEOCoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
Power to the user
CoinGeo is built to disrupt the exchange eco-sys-tem The user will have better control access and comfort under CoinGeo Our transaction listing and exchange fee will be transparent and attrac-tive
Multi-Language Support
CoinGeo is available in English Korean Chinese and more to be added shortly
CoinGeo Benefits
CUSTOMER SUPPORT
MULTI-LEVEL SECURE
TRANSPARENT FEE
EASE OF USE
Our platform offers user-friendly customer support via chat and Email to address your needs
round the clock
Multi-factor authentication and distributed storage to ensure
better safety
Choose from various plans that offer economic and
transparent fee options
Our platform is built to delight new users and empower
seasoned traders Advance technology with remarkable
ease of use
REFERRAL BONUS
Bring in new users traders and earn an attractive referral
bonus
HIGH TRADING LIMIT
Multiple limit levels backed with strong KYC verification
process that enable you to buy all the assets you wish with
peace of mind
Disruptive Features
1 Security notification on the dash-board to track activities
2 Manage your credit limit increase it with simple verification and valida-tion process
3 Day and Night Theme on Trade Page for ease of use
4 Add Favourites to your dashboard for quick access
30 31
XCELGAMESXCELGames has created first of its Android game ldquoEverest Adventurerdquo which is available for download on Google Play Store and App Store
Gaming community around the world has billions of users from all age groups majority of them are millennials Recent studies show that gamers are investing in digital money for entertainment and ability to earn and spend in the gaming eco-sys-tem
This massive communities are tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to XCEL eco-system and encourage them to be active users across various platforms
Everest Adventure
BITNAIRE
Imagine LinkedIn Tinder Medium Facebook WhatsApp and Telegram taking out the best of each features and putting it all in one ndash thatrsquos Bitnaire for you
In a fast-growing industry networking plays a key role in distrupting the blockchain industry and move towards mass adoption of crypto globally
Using the state of the art Block-chain technology combined with the creative flair and thoughtfulness Bitnaire has got to offer the best of its kind A
Next-Gen Social Network that has combined the best of all for connecting and socializing with the community on different levels within the Blockchain and Crypto space
The boundless feature creates platform transparency towards networking between block-chain and crypto users globally It allows relevant and seamless content curation with enhanced security Bitnaire will be a trusted mode of communication being a connector between communi-ties that enables direct channel of communication
At the end of the day what do communities want Ease of connecting and reaching out gaining support and authentic information flow
CHAT with Crypto Community
SHARE with Crypto Community
EARN from Crypto Community
BITNAIRECrypto Social Network
A Decentralized Social Network
32 33
5Technical Overview
bull We have decided to use the Ethereum blockchain platform as the core blockchain infrastructure to support the various vertical integrations XcelToken Plus is an ERC20 token on Ethereum blockchain
bull We feel that Ethereum eco-system is the most advanced and progressive eco-system with the largest developer mindset The community so far has done a good job of balancing decentralization with scalability
bull Letrsquos deep dive into each vertical on how blockchain will come into play
HOTEL
HOTEL
PMS OTA
OTA
OTA
OTA
1
2
N
3
CHANNELMANAGER
ManageInventory priceand booking
Push inventorybooking andprice to CM
XcelTrip
Bookingcom
34 35
XCELTRIP
Looking at the current state of the blockchain eco-system we feel that most prudent practical and tactical way to design and architect the system is to adopt a progressive decentralization roadmap Instead of building on a scalable but centralized platform like EOS we feel it is prudent to stay the course with decentralized platform like Ethe-
reum This space is still evolv-ing and the best practices are still being discovered There-fore rather than embark on an unknown path of decentraliza-tion of the whole platform parts that are ready and robust will be tackled first Therefore we will start with enabling the accep-tance of popular cryptocurren-cies for booking This will add
to the utility of cryptocurrencies in the space where there seems to be a dearth of it
To provide an easy on-ramp to existing hotels XCELTrip supports two paths to integra-tion
1Integration with Chanel Manager aggregator
2 ExtraNet
This allows existing hotels who are integrated with channel managers to provide their properties via XCELTrip platform
In extranet XCELTrip will integrate with the chan-nel manager used by the vendor enabling tight integration between XCELTrip and hotel booking system
This enables crypto community with one more platform to spend their cryptocurrencies like BTC ETH BNB and XCEL
XCELTrip will continue to accept popular cryp-tocurrencies to provide more options to users
XCELTrip will issue cashback in XcelToken Plus to customers who book their hotels Settlement to merchants will be fiat as we feel that merchants are not ready to hold cryptocurrency just yet due to its volatility
Vendor able to list their properties on the platform
Decentralized storage using IPFS
XCELPAY
We realize that the best way to serve the crypto community and help expand this nascent eco-system is by enabling the use-cases In that quest XCEL-Pay serves as a perfect payment vehicle to meet the two-sided market in bringing the custom-ers and merchants together
XCELPay offers consumer and merchant wallets Both wallets share the majority of the code base and use react-native for cross-platform compatibility This provides a robust envi-ronment that can re-use most of the development and test-ing efforts resulting in a better tested and secure product It also provides faster turnaround time for adding new features on both platforms
Consumer wallet is a standard wallet that supports BIP39 mnemonic seed phrases It
supports a standard way to send cryptocurrency such as with QR code scan and sending to an address
Merchant wallet supports currency conversion between the cryptocurrencies supported and fiat currency of interest For example a merchant that deals with South Korean Won will be able to conveniently convert Won into any of the supported cryptocurrency for the consumer to pay using a standard process like QR code scan or manual address copy XCELPay can settle fiat with merchants if they so desire In phase one the merchant can send the crypto to be converted to fiat to XCELPay for conversion to fiat In a future version the merchant wallet can be directly managed by XCEL-Pay so that settlement to fiat can be automated
Settlement System to settle in FAIT (explore business use-case for Everex to expand XCELPay in future for remittance b2b b2c payment multi-currency and person-to-person (P2P) transactions that include both fiat and cryptocurrencies over blockchain technology)
Both of these wallets integrate with other XCEL properties like XCELTrip XCELGames etc to show the balance points in XcelToken Plus These balance points can be swept into ethe-reum address on the public blockchain when it economically makes sense to do so
36 37
XCELGAMES
BITNAIRE
XCELGames is another pillar in the XCEL eco-system that strives to provide more utility to XcelToken Plus Everest Adven-ture is one such game currently offered in both iOS and Android platform These type of games will support XcelToken Plus as
Bitnaire is an example of an offering in this space It provides a social platform for crypto enthusiast to come together We envision some use-cases like crowdsourced marketing crowdsourced customer support community events etc to be hosted on this platform
XCELPay wallet will be integrated into these prod-uct to use XcelToken Plus as the cryptocurrency of choice
Various mechanism design can be applied to inte-grate XCELPay wallet with a social platform like Bitnaire XcelToken Plus as loyalty points Forums to proactive community governance
Utilize scalable App platform like loom network and utilize loom plasma chain for XcelToken Plus transfers within the game
Blockchain-based market place for in-all game purchases
first-class currency for activi-ties like in-app game purchase bonus points etc XCELPay wallet will be the default crypto wallet in these games the points obtained in the games can be converted to XcelToken Plus and swept into XCELPay wallet
From there it can easily be used in other XCEL properties like XCELTrip or even moved to an exchange where XcelToken Plus is listed
38 39
Source of Revenue ndash XCELTRIP
Source of revenue ndash XCELPay
1 Hotel Flight ticket sales (commission)
2 Advertisingpromotion revenue
3 The margin on crypto payments (transaction fee)
4 Token value appreciation
1 Listing Fee
2 Transaction Fee
3 Promotions ad space
4 Settlement fee
Source of revenue Bitnaire
1 IN-APP sales (stickers emojis premium access content publications etc)
2 Promotions and advertising fee
3 Fee for airdrop community access (data-base)
Vertical-wise Source of Revenue
6Our Strategy ndashSource of Growth and Revenue
Source of revenue XCELGames
1 IN-APP sales (avatars upgrades health packs badges multiplayer access)
2 Promotions and advertising fee
Source of revenue CoinGeo
1 Listing Fee
2 Trading Fee
3 Settlement fee (to FIAT) and Withdrawal fee
For All Financial Assumptions refer Section FINANCIAL ASSUMPTION (Page No74 )
40 41
XCELLab Revenue amp Spends Overview
XCELLab Revenue Model2019 2020 2021 2022 2023
XCELTripHotel Sales 2995044 4492566 6738849 10108274 15162410 Airline Ticket Sales 2090000 3135000 4702500 7053750 10580625
Ad and referral Revenue 3000000 3300000 3795000 Margin on Crypto Payments 299504 449257 673885 1010827 1516241 DB Revenue 3000000 6000000 12000000 18000000 30000000 Total XCELTrip 8384548 14076823 27115234 39472851 61054276
CoinGeoListing revenue 4030000 8866000 10639200 29789760 44684640 Trading Revenue 7300000 9125000 11406250 17109375 34218750 Settlement Revenue 200000 220000 264000 369600 554400 Withdrawal Revenue 3650000 4380000 5256000 7358400 11037600 DB Revenue 1500000 6000000 12000000 21000000 30000000 Total CoinGeo 16680000 28591000 39565450 75627135 120495390
XCELPayListing Revenue 100000 150000 200000 400000 400000 Transaction Revenue 6339044 9508566 14262849 21394274 32091410 Settlement Revenue 1965498 2948246 4422370 6633554 9950332 DB Revenue 150000 750000 3000000 15000000 30000000 Total XCELPay 8554542 13356812 21885219 43427828 72441742
XCELGamesIn-App Revenue 25000 50000 100000 200000 600000
Ad amp Data Revenue 5500000 6050000 6655000 Total XCELGames 25000 50000 5600000 6250000 7255000
BitnaireIn App Revenue 5000000 10000000 20000000 40000000 80000000 Community (DB) access Rev 3000000 6000000 12000000 32000000 64000000 Airdrop Access Revenue 1000000 5000000 - - - Total Bitnaire 9000000 21000000 32000000 72000000 144000000
XCELLab Total Revenue 42644090 77074635 126165903 236777814 405246408
XCELLab Expense Model2019 2020 2021 2021 2023
XCELTripFixed expense 1676910 2815365 5423047 7894570 12210855
Variable expense 3353819 5630729 10846094 15789140 24421711
Total XCELTrip 5030729 8446094 16269140 23683711 36632566
CoinGeoExpense 6672000 11436400 15826180 30250854 48198156
Total CoinGeo 6672000 11436400 15826180 30250854 48198156
XCELPayExpense 1710908 2671362 4377044 8685566 14488348
Total XCELPay 1710908 2671362 4377044 8685566 14488348
XCELGamesExpense 2500 5000 560000 625000 725500
Total XCELGames 2500 5000 560000 625000 725500
BitnaireExpense 3600000 8400000 12800000 28800000 57600000
Total Bitnaire 3600000 8400000 12800000 28800000 57600000
XCELLab Total Expense 17016137 30958856 49832364 92045130 157644570
DB = Data Base
42 43
7Marketing amp Promotions
Our Marketing plan is built to address this versatile eco-system which is evolving and dynamic in nature We have a creative marketing intelligence team who will constantly understand the market industry user dynamics and create activations pro-motion and amplification plans that best suit our requirements and budgets
3 Communication Platforms and activation plan
1 Consumer and Industry Overview
2 Our USP and Business Opportunity
44 45
XCELTrip
USP Book with Crypto
The OTA market is expected to be worth an estimated US$694bn in 2018 with a CAGR of 111 expected between 2016 and 2022 (sourcehttpswwwstatistacomtopics2704online-travel-market)
The cryptocurrency and blockchain community are a growing community of users (refer to graph on the right) who are constantly seeking relevant and real use-case for their crypto assets
The Travel amp Crypto match every well as a travel platform offers scalability sustainability and variety of use-cases for the crypto community to explore
Growth of the online travel market is driven by the increase in internet penetration rise in disposable income of people in emerging markets and ease of comparing a variety of travel options online Market players are introducing innovative travel and vacation package deals to assist travellers in making sound travel decisions as per their spending capabilities such as affordable packages for international destinations discounts on car rentals and cashback on international flights
bull Today travel is an expense Many spend a substantial amount of time and effort searching and comparing deals and offers and saving up for trips Many donrsquot even get to travel often in their lifetime Itrsquos time to democratize the travel industry everyone should travel see the world and its awesomeness and to this end XCELTrip not just lets you travel for less but helps you earn from your travel
bull XCELTrip is the only travel platform out there which offers users earning opportunity every time they use our platform to book travel services
Business Opportunity
Demographics
21 to 60 year old educated working or business professionals of all genders With a high-level of interest indulgence in travel finance and crypto
We want to influence The Millennial Gen-eration (individuals born from 1980 to 2000)
(3 httpswwwtravelprofessionalnewscomthe-millennial-travel-trends-of-the-larg-estgeneration- )
1 87 look to social media for travel inspiration for their next adventure
2 46 book travel through a smartphone or tablet meaning a strong mobile presence is also important 86 of Millennials are disappointed by bad mobile experiences
3 85 check multiple sites before booking to get the best deal possible
4 60 will upgrade their experience by purchasing extras like in-flight Wi-Fi Offering extras that appeal to this generation can generate more revenue
5 97 will post their experiences on social media
6 68 will remain loyal to a program that offers them the most rewards (cashfreebies upgrades discounts)
7 49 take last minute vacations meaning that offering last minute deals could be helpful in gaining business from millennial travellers
Target Consumer Base
It is a transformative time in retail The shopper is clearly in the driverrsquos seat enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behaviour ldquoEverywhere commercerdquo has taken root allowing consumers to shop however wherever and whenever they wantmdashwhether in stores online by mobile voice activation or click-and-collect Building world-class digital capabilities retailers across the globe are rapidly adapting to the fact that from the consumer perspective shopping is not about bricks versus clicks or one channel versus another Instead consumers are channel-agnostic The shopping journey and pre-shopping research is a fluid process with consumers bouncing between online and offline along the path to purchase How much does digital media influence consumer spending
In the 2016 report The New Digital Divide Deloitte found that digital interactions influence 56 cents of every dollar spent in bricks-and-mortar stores 2 up from 36 cents just three years prior3 Furthermore people who shop using different methodsmdashincluding online mobile and visits to a physical storemdashspend more than double those who only shop at bricks-and-mortar stores accord-ing to Deloittersquos The Omnichannel Opportunity study
Blockchain and cryptocurrency enthusiasts are Highly-invested in the successful adoption of cryptocurrencies in mainstream business activity This emotional investment in their success regularly supersedes their desire to follow the path of least resistance ie crypto users will endure higher barriers to use at this moment in time to help prop-agate the increased use of cryptocurrency
Derive above-average satisfaction from this use of cryptocurrency for real-worldapplications Aside from encouraging repeated-use of cryptocurrency for similar activities this dialled-up consumer experience satisfaction level serves as a drastically more effective tool to build brand loyalty for XCELPay
Demographics
21 to 50 year old educated working or business professionals of all genders with a high-level of interest indulgence in shopping and travel
46 47
XCELPay
USP Shop with Crypto
New Age consumer are Crypto Savvy
SourceDeloitte Research Document
Business Opportunity
Target Consumer Base
48 49
CoinGeo
USP A Secure Exchange you can trust
CoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
CoinGeo is built to disrupt the exchange eco-system The user will have better control access and comfort under CoinGeo unlike no other exchange Our transaction listing and exchange fee will be transparent and attractive
Blockchain platform was built to democratize the crypto usage to build trust among all classes of society without any discrimination
The growth in the crypto coins and token distribution has made an influx on many exchanges around the world
bull Many have failed to deliver trust ease of use and economical platform for traders to deal in their crypto
bull Currently the majority of exchanges charge high listing fees transaction fee etc which is unaffordable by many especially start-ups retail users
bull Most of the exchanges are anonymous with virtually zero CRM support
Business Opportunity
We are here to disrupt
CoinGeo is built to address high cost amp trust issues we have built a secure exchange where for the first six months we plan not to charge any listing fee transaction or withdrawal fee
Trading community
bull Our target user belongs to the Global crypto trading community both seasoned and new traders
bull Our focus will be on traders with an existing portfolio and trading at any of the top 10 exchanges
bull Itrsquos an open self-funded exchange without any native token amp ICO
bull The tokens that we list on our exchange has to go through a strict quality review to ensure their credibility
bull We will have a dedicated CRM support via mailchatcall to address user requirements
Target Consumer Base
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
2 3
Table Of Contents
1Our Journey So Far (Executive Summary) 6
2Introduction to XCELLab 14
3XcelToken Plus ndash Use-cases and Distribution 16
4Our Business Model Verticals 24
5Technical Overview 32
6Our Strategy ndash Source of Growth and Revenue 38
7Marketing amp Promotions 42
8Product RoadMap 56
9Our Team 58
10Legal Notice Disclaimers 68
11Resources amp Links 74
A B
A
lsquoArsquo wants to send money
to lsquoBrsquo
Transaction is included in a
blockThe block is
broadcasted to the network of nodes
The networkvalidates
the transaction
Now the block can be lsquoArsquoadded to the blockchain in
a way that is permanentand immutable
The money movesfrom A to B
B
4 5
InternetDigital Revolution has uplifted humanity in many respects but it is not perfect and has its own set of flaws
The Blockchain is here to disrupt and decentralize the economic and financial eco-system
HTTP is a stateless protocol
Manages state for us
The burden on applications to manage state
Data is fundamentally distributed
Most applications are stateful
Add Cryptography to the mix
Companies maintaining state became all-powerful gt GAFA
The ability for a user to own hisher identity
You are your bank
It has opened up the capital markets to a global audience with the potential to cut intermediaries centralizationstate control over entrepreneurial spirit It will thrive in an eco-system which has sustainable scalable use-cases and a large community of users
Blockchain Environment - Overview
google amazon facebook apple
Concept Development of XCELTrip DecentralizedTravel Ecosystem
XCELTrip USA Singaore Malta Business Set up
XCELLab concept development
2016-2017
JUNE17 - NOV17
NOV lsquo18
DEC lsquo18
JANrsquo 19
XCELTrip OTA platform development Started
XCELTrip OTA andriod ampiOS app development started
XCELTrip concept and platfrom presented at Blockchain Expo North America
XCELtrip Concept and platform presented at Blockchain Expo London and Amsterdam
MAR lsquo18 - JULY rsquo18
XCELTrip MVP presented andtested
XCELTrip WP 10 launched
Singapore operation started
XCELTrip MVP presented atBlockchain Expo UK
XCELPay Concept Paperpresented and developmentcommenced
XCELtrip presented in Blockcain Expo Amsterdam
AUG lsquo18 - SEPT rsquo18
XCELTrip beta version website iOSand Android app launched for public booking CoinGeo ConceptPaper presented and the development started
XCELTrip and XCELPay conceptintroduced at Malta approval granted to apply forlicenses
XCELTrip XCELPayCoinGeo company set up in Malta
XCELTrip and XCELPay presentedat the lsquoChina Travel Daily GlobalExporsquo
XCELPay Beta version iOS andAndroid app launched
XCELTrip and XCELPay presented at theKorea Travel Expo
XCELTrip is live and acceptscrypto for booking over 500000hotels around the world
XCELTrip website iOS amp Android app is live
XCELPay website iOS amp Androidapp beta version launched
XCELTrip XCELPay amp CoinGeopresented at the BlockchainExpo North America
Everest Adventure ndash GameBeta Version released Bitnaire social networking app development started
WP 20 released with the introduction of XCELLab (XCEL-Ecosystem) revised business and token distribution strategy
XCELTrip Flight ticketing launched with 400+ global airlines
XCELTrip Added 350000 Hotel and resorts inventory to its eco-system XCELTrip covers over 200 nations worldwide
MAY lsquo19
XCELToken Plus token created and deployed
XCELToken Plus listed in over 15 top global exchanges
XCELPay ver20 released with enhanced funtionality for wallet and testnet funtionailty for both iOS and andriod app
XCELpay 20 launches mobile recharge funtionality across 900 global operators across 160 nations
XCELpay 20 Payment Gateway 20 development started 16 FIAT currency integrated with balance display in both FIAT and Crypto
Drive XCELToken Plus adoptionsacross 100 platforms
XCELToken Plus Users Achieve over5 million active user base
XCELLab - Reach up to 10 million community within the ecosystem
Ongoing business process decentralization as new scaling solutions emerges
Establish XCELToken Plus as one of the top 20 crypto assets
XCELTrip - Achieve an active userbase of over 5 million
XCELPay - Achieve Transactionof over $500 million and userbase of 5 million
CoinGeo - Achieve monthly volume of $50 Million
Bitnaire - Achieve an active userbase of 20 Million
Add point XCELLab Blockchain paltform development started
ROAD MAP 2020
6 7
1 Our Journey So Far (Executive Summary Achievements)
8 9
XcelToken Plus Media Coverage
Event Participated
4TIMES
P L AT I N U MS P O N S O R
10 11
LIVE amp functional OTA platform BOOK OVER 800000 hotels 400 airlines around the world using CRYPTO
Successful integration of Crypto payment solution with OTA booking engine
IMP 100000 registrations 500000 regis-tered users and over 3 million visits in last 12 months
You can Book NOW using Bitcoin Bitcoin Cash Litecoin BnB XcelToken Plus ETH Verge
4-time platinum sponsors at the Block-chain-Expo Worldrsquos largest Blockchain Event
Only Blockchain Powered OTA platform to be showcased at Travel Daily Travel Expo at Shanghai China
Award-winning blockchain powered OTA presented in Korea Tourism Expo at Seoul South Korea
bull (ITB Global - Asia (16 -18 October 2019)
bull Presenting Sponsor of the Miss Oceania
bull Active Teams across UK USA Europe China Singapore Russia India and South-East Asia
UPCOMING EVENTS
Search
Select Pay with Crypto
Secure Crypto Exchange
TM
XCELPAY20
12 13
bull XCELPay 20 is here
bull XCELPay is a Secure Crypto Merchant Payment Solution User Wallet Cryp-to Payment Gateway
bull XCELPay 20 boosts amazing features and value added services including Se-cure Touch ID Easy to use QR code based system Multi-Language Support Multi-Currency Support Real Time Currency Conversion and many more
bull Use your XcelPay wallet for doing mobile recharge across 160 Countries
bull XCELPay wallet can be downloaded for iOS and Android phones
bull Visit xcelpayio for POS and Payment Gateway Integration support
bull XCELpay 20 Payment Gateway development started 16 FIAT currency integrated with balance display in both FIAT and Crypto
bull CoinGeo crypto exchange website is ready for deployment and Token listing is underway in full swing
bull Trading open from 1st April 2019
bull CoinGeo website is available in mul-tiple languages and is probably the first exchange to get a license from Republic of Malta
14 15
ldquoIncrease the adoption of crypto assets around the world by providing real utility-based use-cases and help bring the
blockchain eco-system into the mainstreamrdquo
Blockchain is driving decentralization of various business and other platforms including crypto around the world It is removing the need to trust middle-men within various processes in our soci-ety The above thoughts inspire XCELLabrsquos vision
XCELLab has embarked on an ambitious jour-ney to build an eco-system driven by blockchain technology and crypto use-cases that are built to address the issues and gaps in the travel hospi-tality and retail industry
XCELLab will act as the primary company (physi-cal registered entity) that owns various platforms each of them being an individual business entity spawning and nurturing other synergistic individ-ual platforms that are used to support and grow the eco-system
XCELLab ndash is also the creator of XcelToken Plus the crypto asset built to drive crypto uses and adoption around the world in the travel retail and related eco-system that could eventually be the utility token within the eco-system
By being the creator of the XcelToken Plus XCELlab the company and its founders will hold the majority share of token supplies
XCELTrip XCELPay and XCELGames are the 3 of the many use-cases platforms each of which will be registered as independent companies which are built to address key industry and consumer issues chase business opportunities by using the blockchain technology and XcelToken Plus to manage transactions in the relevant platform
XCELTrip XCELPay and XCELGames will bring crypto utilities and usage to people around the world by offering travel retail and entertainment solutions
Bitnaire and CoinGeo are also two independent companies that has adopted XcelToken Plus at an Enterprise Level for building their communities and reward their user base for loyalty and usage
2 Introduction to XCELLab ndash Our Mission Our Eco-system
XCELLAB
XCELLAB has created XcelToken Plus ndash A Crypto Asset developed to fuel crypto use-cases and also get adoption from other platforms at an enterprise level XCELLAB will own the majority of
its supplies XcelToken Plus will eventually work as an independent asset
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
Malta Singapore Malta Singapore Malta SingaporeNepal Malta
Created with a vision to support blockchain community by offering and investing in the blockchain education infrastructure development and support other
community lead innovation projects around the world
XCEL FOUNDATION
Secure Crypto Exchange
TM
Online TravelPlatform (OTA)powered byblockchain amp cryptodisrupting the trillion$ travel industry
Secure Crypto WalletPayment Gateway ampMerchant POS solution built to drivecrypto usage across global retail andE-commerce industry
A gamingplatform built toengage and rewardXCEL Community An acquisition platform to recruit young users to XCEL Community
A social networking platform built to engage and reward XCEL CommunityAn acquisition platform to recruit young users to XCEL Community
CoinGeo is a secure trusted amp transparent exchange to trade crypto assets Among the only handful of exchanges that is registered amp licensed
ONLINE TRAVEL
PLATFORM
CRYPTO PAYMENT
SOLUTION
GAMING
PLATFORM
SOCIAL NETWORK
PLATFORM
CRYPTO
EXCHANGE
B A S E D I N S I N G A P O R E
XCELGAMESLevel up with Crypto BITNAIRE
16 17
XcelToken Plus is an ERC20 token on the Ethe-reum Blockchain platform XcelToken Plus is a versatile token created to build engage and foster large crypto community within the hospi-tality retail and gaming industries
XCELLab is committed in building various use-cases for XcelToken Plus and use-case plat-form for other tokens together building an eco-system which empowers user community to use crypto for procuring everyday goods and services around the world
XcelToken Plus is the preferred token for platforms including
3XcelToken Plus ndash Use-cases and Distribution
The maximum supply of XcelToken Plus will be 50 Billion and they are allocated in the following manner
Ecosystem Team Loyalty Public Sale Reserve
30 10 15 30 15
15 bn 5 bn 75 bn 15 Bn 75 Bn
Note Bn = Billion
Token Supply
Secure Crypto Exchange
TM
BITNAIRE XCELGAMESLevel up with Crypto
18 19
Token Utilization Proposal Policy
Each of the business entity is allocated a certain percentage of tokens from the eco-system for the following purposes
The entity can use the allocated token supply to raise investment for business operation via public sale of the token Note A maximum sale limit is set at 50 of the token allocationholding value
The entity can only use the token sales for driving user loyalty platform marketing promotion and cross-functional tie-ups for driving relevant business growth parameters
The entity can use the token allocation for rewarding team performance hiring and retaining high-value talent
1
2
3
20 21
XcelToken Plus Availability
XcelToken Plus is now listed on multiple exchanges and users can purchase the same on the following exchanges
Token Liquidity
XcelToken Plus is now listed on multiple exchanges and XCELLab will proactively work with the other top ten exchanges to be listed on the same Providing liquidity is of paramount importance to keep a healthy token eco-system
XCELLab believes that decentralized exchanges will break out in 2019 and will play an important role in providing liquidity In that regard we are already researching decentralized protocols such as Kyber Network AirSwap and Bancor protocol We will be actively looking to provide the XcelToken Plus liquidity pool on these platforms
Exchanges
Xchange Wallet
Secure Crypto Exchange
TM
Wallets
OVER800000HOTEL
OVER400+
AIRLINES
ACROSS200+
COUNTRIES
22 23
4Our Business Model Verticals
XCELTRIPA Next-Gen Blockchain powered Travel Platform which has been built to disrupt the trillion-dollar travel industry It boasts of features which are set to democratize crypto use-cases
At XcelTrip you can book with cryptocurrency at over than 800000 hotels and around 400 airlines worldwide It is a crypto-payment enabled solution to help you book various holidays across the world using Bitcoin Ethereum Binance Coin and our own native XcelToken Plus (XLAB) We are constantly adding new tokens or coins such as Litecoin and others The major travel industry players are the GDS and aggregators who are monopolizing the majority of the market share and making the most profits The vision is to disrupt the industry by giving connectiv-ity and access to travelers directly to the travel service providers-en-abling a decentralized travel ecosystem The year 2019 is going to be an exponential growth year where more use-cases will be added including restaurant reservations events bookings transport services entertainment tours and more It doesnrsquot stop here instead itrsquos the beginning of disruption
HOTELS FLIGHTS RESTAURANTS CAB ENTERTAINMENT
Users around the world can log on to xceltripcom or download the XCELTrip app for iOS or Android phone and instantly book hotels resorts from around the world using the below-mentioned crypto
Ready Use case first of its kind crypto friendly online travel platform book over 800000 Hotels amp Resorts at over 200 countries
Powered by XcelToken Plus the most versatile token build to disruptthe crypto ecosystem
Choose from 400+ airlines for booking your air tickets
Pay with multiple cryptos
Adding exciting new services including restaurants taxi (cabs) entertainment amp more
XCELTRIP DIFFERENTIATORS
24 25
3 easy steps to a new income opportunity
Simple steps to incredible opportunity
EARN SUSTAINABLEINCOME
REGISTER ASAN IMP
REFERVENDOR
ENSURE RIGHTVENDORLISTING
DRIVE VENDOR SERVICEQUALITY
INDEPENDENT MARKETING PARTNERS PROGRAM
XCELTRIP USER JOURNEY
HOTEL BOOKING JOURNEY
FLIGHT BOOKING JOURNEY
Technology amp Empowerment are the two core pillars of XCELTriprsquos vision We want to create millions of ldquoTravelpreneursrdquo who will enjoy the benefit of attractive earnings as they become part of the XCELTriprsquos IMP Program
A Disruptive income opportunity
Join XCELTrip on this incredible lsquoTravelutionaryrsquo journey become our Independent Marketing Partner and earn whenyou travel
1 Register as an IMP on XCELTripcom
2 Pitch XCELTrip to Hotels
3 Refer Hotel Properties for listing on XCELTripcom
4 Post successful listing you earn a 25 commission on every booking made in your listed property
Recharge using XCELPay
26 27
XCELPAYXCELPay is the worldrsquos most trusted and lead-ing crypto wallet POS and payment gateway solution
XCELPay is integrated into an easy to use crypto wallet enabled tablet for receiving and
sending payments in crypto
XCELPay cuts out the unwanted middlemen by removing cardbank transaction fee currency conversion fee and other fees that have a damag-ing effect on the retailerrsquos margins
Powered with QR code
A QR based crypto payment solution is offering unmatched ease of use
Bars
Restaurants
Gas Stations
Convenient Stores
HotelsSpas
XCELPAY Wallet
XCELPay is a multi-crypto wallet which offers secure easy to use functionalities for novice users to use crypto in their everyday life for shopping and other transactions
XCELPay WalletXCELPay is the first-of-its-kind wallet which bridges the consumer use-case and merchant payment solution
You can use your wallet to make payments at
XCELPay 20 Features
XCELPay Payment gateway API
E-commerce companies can avoid costly transaction fee prevent fraudulent purchases and gain higher margins by using our secure payment gateway and access millions of crypto communities around the world
XCELPay Payment Gatewaybull E-commerce companies can use XCELPay API as their payment gateway solution to accept crypto on their websites and drive incremental sales You can visit XCELPayio for more details
bull Gain Incremental Business from Millions of Crypto users worldwide
bull Increase your margins by avoiding unwanted bank fee conversion fee transaction fee etc
bull Access a substantial user base from around the world
Recharge your mobile using XCELPay over Operators across Countries900 160
28 29
COINGEOCoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
Power to the user
CoinGeo is built to disrupt the exchange eco-sys-tem The user will have better control access and comfort under CoinGeo Our transaction listing and exchange fee will be transparent and attrac-tive
Multi-Language Support
CoinGeo is available in English Korean Chinese and more to be added shortly
CoinGeo Benefits
CUSTOMER SUPPORT
MULTI-LEVEL SECURE
TRANSPARENT FEE
EASE OF USE
Our platform offers user-friendly customer support via chat and Email to address your needs
round the clock
Multi-factor authentication and distributed storage to ensure
better safety
Choose from various plans that offer economic and
transparent fee options
Our platform is built to delight new users and empower
seasoned traders Advance technology with remarkable
ease of use
REFERRAL BONUS
Bring in new users traders and earn an attractive referral
bonus
HIGH TRADING LIMIT
Multiple limit levels backed with strong KYC verification
process that enable you to buy all the assets you wish with
peace of mind
Disruptive Features
1 Security notification on the dash-board to track activities
2 Manage your credit limit increase it with simple verification and valida-tion process
3 Day and Night Theme on Trade Page for ease of use
4 Add Favourites to your dashboard for quick access
30 31
XCELGAMESXCELGames has created first of its Android game ldquoEverest Adventurerdquo which is available for download on Google Play Store and App Store
Gaming community around the world has billions of users from all age groups majority of them are millennials Recent studies show that gamers are investing in digital money for entertainment and ability to earn and spend in the gaming eco-sys-tem
This massive communities are tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to XCEL eco-system and encourage them to be active users across various platforms
Everest Adventure
BITNAIRE
Imagine LinkedIn Tinder Medium Facebook WhatsApp and Telegram taking out the best of each features and putting it all in one ndash thatrsquos Bitnaire for you
In a fast-growing industry networking plays a key role in distrupting the blockchain industry and move towards mass adoption of crypto globally
Using the state of the art Block-chain technology combined with the creative flair and thoughtfulness Bitnaire has got to offer the best of its kind A
Next-Gen Social Network that has combined the best of all for connecting and socializing with the community on different levels within the Blockchain and Crypto space
The boundless feature creates platform transparency towards networking between block-chain and crypto users globally It allows relevant and seamless content curation with enhanced security Bitnaire will be a trusted mode of communication being a connector between communi-ties that enables direct channel of communication
At the end of the day what do communities want Ease of connecting and reaching out gaining support and authentic information flow
CHAT with Crypto Community
SHARE with Crypto Community
EARN from Crypto Community
BITNAIRECrypto Social Network
A Decentralized Social Network
32 33
5Technical Overview
bull We have decided to use the Ethereum blockchain platform as the core blockchain infrastructure to support the various vertical integrations XcelToken Plus is an ERC20 token on Ethereum blockchain
bull We feel that Ethereum eco-system is the most advanced and progressive eco-system with the largest developer mindset The community so far has done a good job of balancing decentralization with scalability
bull Letrsquos deep dive into each vertical on how blockchain will come into play
HOTEL
HOTEL
PMS OTA
OTA
OTA
OTA
1
2
N
3
CHANNELMANAGER
ManageInventory priceand booking
Push inventorybooking andprice to CM
XcelTrip
Bookingcom
34 35
XCELTRIP
Looking at the current state of the blockchain eco-system we feel that most prudent practical and tactical way to design and architect the system is to adopt a progressive decentralization roadmap Instead of building on a scalable but centralized platform like EOS we feel it is prudent to stay the course with decentralized platform like Ethe-
reum This space is still evolv-ing and the best practices are still being discovered There-fore rather than embark on an unknown path of decentraliza-tion of the whole platform parts that are ready and robust will be tackled first Therefore we will start with enabling the accep-tance of popular cryptocurren-cies for booking This will add
to the utility of cryptocurrencies in the space where there seems to be a dearth of it
To provide an easy on-ramp to existing hotels XCELTrip supports two paths to integra-tion
1Integration with Chanel Manager aggregator
2 ExtraNet
This allows existing hotels who are integrated with channel managers to provide their properties via XCELTrip platform
In extranet XCELTrip will integrate with the chan-nel manager used by the vendor enabling tight integration between XCELTrip and hotel booking system
This enables crypto community with one more platform to spend their cryptocurrencies like BTC ETH BNB and XCEL
XCELTrip will continue to accept popular cryp-tocurrencies to provide more options to users
XCELTrip will issue cashback in XcelToken Plus to customers who book their hotels Settlement to merchants will be fiat as we feel that merchants are not ready to hold cryptocurrency just yet due to its volatility
Vendor able to list their properties on the platform
Decentralized storage using IPFS
XCELPAY
We realize that the best way to serve the crypto community and help expand this nascent eco-system is by enabling the use-cases In that quest XCEL-Pay serves as a perfect payment vehicle to meet the two-sided market in bringing the custom-ers and merchants together
XCELPay offers consumer and merchant wallets Both wallets share the majority of the code base and use react-native for cross-platform compatibility This provides a robust envi-ronment that can re-use most of the development and test-ing efforts resulting in a better tested and secure product It also provides faster turnaround time for adding new features on both platforms
Consumer wallet is a standard wallet that supports BIP39 mnemonic seed phrases It
supports a standard way to send cryptocurrency such as with QR code scan and sending to an address
Merchant wallet supports currency conversion between the cryptocurrencies supported and fiat currency of interest For example a merchant that deals with South Korean Won will be able to conveniently convert Won into any of the supported cryptocurrency for the consumer to pay using a standard process like QR code scan or manual address copy XCELPay can settle fiat with merchants if they so desire In phase one the merchant can send the crypto to be converted to fiat to XCELPay for conversion to fiat In a future version the merchant wallet can be directly managed by XCEL-Pay so that settlement to fiat can be automated
Settlement System to settle in FAIT (explore business use-case for Everex to expand XCELPay in future for remittance b2b b2c payment multi-currency and person-to-person (P2P) transactions that include both fiat and cryptocurrencies over blockchain technology)
Both of these wallets integrate with other XCEL properties like XCELTrip XCELGames etc to show the balance points in XcelToken Plus These balance points can be swept into ethe-reum address on the public blockchain when it economically makes sense to do so
36 37
XCELGAMES
BITNAIRE
XCELGames is another pillar in the XCEL eco-system that strives to provide more utility to XcelToken Plus Everest Adven-ture is one such game currently offered in both iOS and Android platform These type of games will support XcelToken Plus as
Bitnaire is an example of an offering in this space It provides a social platform for crypto enthusiast to come together We envision some use-cases like crowdsourced marketing crowdsourced customer support community events etc to be hosted on this platform
XCELPay wallet will be integrated into these prod-uct to use XcelToken Plus as the cryptocurrency of choice
Various mechanism design can be applied to inte-grate XCELPay wallet with a social platform like Bitnaire XcelToken Plus as loyalty points Forums to proactive community governance
Utilize scalable App platform like loom network and utilize loom plasma chain for XcelToken Plus transfers within the game
Blockchain-based market place for in-all game purchases
first-class currency for activi-ties like in-app game purchase bonus points etc XCELPay wallet will be the default crypto wallet in these games the points obtained in the games can be converted to XcelToken Plus and swept into XCELPay wallet
From there it can easily be used in other XCEL properties like XCELTrip or even moved to an exchange where XcelToken Plus is listed
38 39
Source of Revenue ndash XCELTRIP
Source of revenue ndash XCELPay
1 Hotel Flight ticket sales (commission)
2 Advertisingpromotion revenue
3 The margin on crypto payments (transaction fee)
4 Token value appreciation
1 Listing Fee
2 Transaction Fee
3 Promotions ad space
4 Settlement fee
Source of revenue Bitnaire
1 IN-APP sales (stickers emojis premium access content publications etc)
2 Promotions and advertising fee
3 Fee for airdrop community access (data-base)
Vertical-wise Source of Revenue
6Our Strategy ndashSource of Growth and Revenue
Source of revenue XCELGames
1 IN-APP sales (avatars upgrades health packs badges multiplayer access)
2 Promotions and advertising fee
Source of revenue CoinGeo
1 Listing Fee
2 Trading Fee
3 Settlement fee (to FIAT) and Withdrawal fee
For All Financial Assumptions refer Section FINANCIAL ASSUMPTION (Page No74 )
40 41
XCELLab Revenue amp Spends Overview
XCELLab Revenue Model2019 2020 2021 2022 2023
XCELTripHotel Sales 2995044 4492566 6738849 10108274 15162410 Airline Ticket Sales 2090000 3135000 4702500 7053750 10580625
Ad and referral Revenue 3000000 3300000 3795000 Margin on Crypto Payments 299504 449257 673885 1010827 1516241 DB Revenue 3000000 6000000 12000000 18000000 30000000 Total XCELTrip 8384548 14076823 27115234 39472851 61054276
CoinGeoListing revenue 4030000 8866000 10639200 29789760 44684640 Trading Revenue 7300000 9125000 11406250 17109375 34218750 Settlement Revenue 200000 220000 264000 369600 554400 Withdrawal Revenue 3650000 4380000 5256000 7358400 11037600 DB Revenue 1500000 6000000 12000000 21000000 30000000 Total CoinGeo 16680000 28591000 39565450 75627135 120495390
XCELPayListing Revenue 100000 150000 200000 400000 400000 Transaction Revenue 6339044 9508566 14262849 21394274 32091410 Settlement Revenue 1965498 2948246 4422370 6633554 9950332 DB Revenue 150000 750000 3000000 15000000 30000000 Total XCELPay 8554542 13356812 21885219 43427828 72441742
XCELGamesIn-App Revenue 25000 50000 100000 200000 600000
Ad amp Data Revenue 5500000 6050000 6655000 Total XCELGames 25000 50000 5600000 6250000 7255000
BitnaireIn App Revenue 5000000 10000000 20000000 40000000 80000000 Community (DB) access Rev 3000000 6000000 12000000 32000000 64000000 Airdrop Access Revenue 1000000 5000000 - - - Total Bitnaire 9000000 21000000 32000000 72000000 144000000
XCELLab Total Revenue 42644090 77074635 126165903 236777814 405246408
XCELLab Expense Model2019 2020 2021 2021 2023
XCELTripFixed expense 1676910 2815365 5423047 7894570 12210855
Variable expense 3353819 5630729 10846094 15789140 24421711
Total XCELTrip 5030729 8446094 16269140 23683711 36632566
CoinGeoExpense 6672000 11436400 15826180 30250854 48198156
Total CoinGeo 6672000 11436400 15826180 30250854 48198156
XCELPayExpense 1710908 2671362 4377044 8685566 14488348
Total XCELPay 1710908 2671362 4377044 8685566 14488348
XCELGamesExpense 2500 5000 560000 625000 725500
Total XCELGames 2500 5000 560000 625000 725500
BitnaireExpense 3600000 8400000 12800000 28800000 57600000
Total Bitnaire 3600000 8400000 12800000 28800000 57600000
XCELLab Total Expense 17016137 30958856 49832364 92045130 157644570
DB = Data Base
42 43
7Marketing amp Promotions
Our Marketing plan is built to address this versatile eco-system which is evolving and dynamic in nature We have a creative marketing intelligence team who will constantly understand the market industry user dynamics and create activations pro-motion and amplification plans that best suit our requirements and budgets
3 Communication Platforms and activation plan
1 Consumer and Industry Overview
2 Our USP and Business Opportunity
44 45
XCELTrip
USP Book with Crypto
The OTA market is expected to be worth an estimated US$694bn in 2018 with a CAGR of 111 expected between 2016 and 2022 (sourcehttpswwwstatistacomtopics2704online-travel-market)
The cryptocurrency and blockchain community are a growing community of users (refer to graph on the right) who are constantly seeking relevant and real use-case for their crypto assets
The Travel amp Crypto match every well as a travel platform offers scalability sustainability and variety of use-cases for the crypto community to explore
Growth of the online travel market is driven by the increase in internet penetration rise in disposable income of people in emerging markets and ease of comparing a variety of travel options online Market players are introducing innovative travel and vacation package deals to assist travellers in making sound travel decisions as per their spending capabilities such as affordable packages for international destinations discounts on car rentals and cashback on international flights
bull Today travel is an expense Many spend a substantial amount of time and effort searching and comparing deals and offers and saving up for trips Many donrsquot even get to travel often in their lifetime Itrsquos time to democratize the travel industry everyone should travel see the world and its awesomeness and to this end XCELTrip not just lets you travel for less but helps you earn from your travel
bull XCELTrip is the only travel platform out there which offers users earning opportunity every time they use our platform to book travel services
Business Opportunity
Demographics
21 to 60 year old educated working or business professionals of all genders With a high-level of interest indulgence in travel finance and crypto
We want to influence The Millennial Gen-eration (individuals born from 1980 to 2000)
(3 httpswwwtravelprofessionalnewscomthe-millennial-travel-trends-of-the-larg-estgeneration- )
1 87 look to social media for travel inspiration for their next adventure
2 46 book travel through a smartphone or tablet meaning a strong mobile presence is also important 86 of Millennials are disappointed by bad mobile experiences
3 85 check multiple sites before booking to get the best deal possible
4 60 will upgrade their experience by purchasing extras like in-flight Wi-Fi Offering extras that appeal to this generation can generate more revenue
5 97 will post their experiences on social media
6 68 will remain loyal to a program that offers them the most rewards (cashfreebies upgrades discounts)
7 49 take last minute vacations meaning that offering last minute deals could be helpful in gaining business from millennial travellers
Target Consumer Base
It is a transformative time in retail The shopper is clearly in the driverrsquos seat enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behaviour ldquoEverywhere commercerdquo has taken root allowing consumers to shop however wherever and whenever they wantmdashwhether in stores online by mobile voice activation or click-and-collect Building world-class digital capabilities retailers across the globe are rapidly adapting to the fact that from the consumer perspective shopping is not about bricks versus clicks or one channel versus another Instead consumers are channel-agnostic The shopping journey and pre-shopping research is a fluid process with consumers bouncing between online and offline along the path to purchase How much does digital media influence consumer spending
In the 2016 report The New Digital Divide Deloitte found that digital interactions influence 56 cents of every dollar spent in bricks-and-mortar stores 2 up from 36 cents just three years prior3 Furthermore people who shop using different methodsmdashincluding online mobile and visits to a physical storemdashspend more than double those who only shop at bricks-and-mortar stores accord-ing to Deloittersquos The Omnichannel Opportunity study
Blockchain and cryptocurrency enthusiasts are Highly-invested in the successful adoption of cryptocurrencies in mainstream business activity This emotional investment in their success regularly supersedes their desire to follow the path of least resistance ie crypto users will endure higher barriers to use at this moment in time to help prop-agate the increased use of cryptocurrency
Derive above-average satisfaction from this use of cryptocurrency for real-worldapplications Aside from encouraging repeated-use of cryptocurrency for similar activities this dialled-up consumer experience satisfaction level serves as a drastically more effective tool to build brand loyalty for XCELPay
Demographics
21 to 50 year old educated working or business professionals of all genders with a high-level of interest indulgence in shopping and travel
46 47
XCELPay
USP Shop with Crypto
New Age consumer are Crypto Savvy
SourceDeloitte Research Document
Business Opportunity
Target Consumer Base
48 49
CoinGeo
USP A Secure Exchange you can trust
CoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
CoinGeo is built to disrupt the exchange eco-system The user will have better control access and comfort under CoinGeo unlike no other exchange Our transaction listing and exchange fee will be transparent and attractive
Blockchain platform was built to democratize the crypto usage to build trust among all classes of society without any discrimination
The growth in the crypto coins and token distribution has made an influx on many exchanges around the world
bull Many have failed to deliver trust ease of use and economical platform for traders to deal in their crypto
bull Currently the majority of exchanges charge high listing fees transaction fee etc which is unaffordable by many especially start-ups retail users
bull Most of the exchanges are anonymous with virtually zero CRM support
Business Opportunity
We are here to disrupt
CoinGeo is built to address high cost amp trust issues we have built a secure exchange where for the first six months we plan not to charge any listing fee transaction or withdrawal fee
Trading community
bull Our target user belongs to the Global crypto trading community both seasoned and new traders
bull Our focus will be on traders with an existing portfolio and trading at any of the top 10 exchanges
bull Itrsquos an open self-funded exchange without any native token amp ICO
bull The tokens that we list on our exchange has to go through a strict quality review to ensure their credibility
bull We will have a dedicated CRM support via mailchatcall to address user requirements
Target Consumer Base
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
A B
A
lsquoArsquo wants to send money
to lsquoBrsquo
Transaction is included in a
blockThe block is
broadcasted to the network of nodes
The networkvalidates
the transaction
Now the block can be lsquoArsquoadded to the blockchain in
a way that is permanentand immutable
The money movesfrom A to B
B
4 5
InternetDigital Revolution has uplifted humanity in many respects but it is not perfect and has its own set of flaws
The Blockchain is here to disrupt and decentralize the economic and financial eco-system
HTTP is a stateless protocol
Manages state for us
The burden on applications to manage state
Data is fundamentally distributed
Most applications are stateful
Add Cryptography to the mix
Companies maintaining state became all-powerful gt GAFA
The ability for a user to own hisher identity
You are your bank
It has opened up the capital markets to a global audience with the potential to cut intermediaries centralizationstate control over entrepreneurial spirit It will thrive in an eco-system which has sustainable scalable use-cases and a large community of users
Blockchain Environment - Overview
google amazon facebook apple
Concept Development of XCELTrip DecentralizedTravel Ecosystem
XCELTrip USA Singaore Malta Business Set up
XCELLab concept development
2016-2017
JUNE17 - NOV17
NOV lsquo18
DEC lsquo18
JANrsquo 19
XCELTrip OTA platform development Started
XCELTrip OTA andriod ampiOS app development started
XCELTrip concept and platfrom presented at Blockchain Expo North America
XCELtrip Concept and platform presented at Blockchain Expo London and Amsterdam
MAR lsquo18 - JULY rsquo18
XCELTrip MVP presented andtested
XCELTrip WP 10 launched
Singapore operation started
XCELTrip MVP presented atBlockchain Expo UK
XCELPay Concept Paperpresented and developmentcommenced
XCELtrip presented in Blockcain Expo Amsterdam
AUG lsquo18 - SEPT rsquo18
XCELTrip beta version website iOSand Android app launched for public booking CoinGeo ConceptPaper presented and the development started
XCELTrip and XCELPay conceptintroduced at Malta approval granted to apply forlicenses
XCELTrip XCELPayCoinGeo company set up in Malta
XCELTrip and XCELPay presentedat the lsquoChina Travel Daily GlobalExporsquo
XCELPay Beta version iOS andAndroid app launched
XCELTrip and XCELPay presented at theKorea Travel Expo
XCELTrip is live and acceptscrypto for booking over 500000hotels around the world
XCELTrip website iOS amp Android app is live
XCELPay website iOS amp Androidapp beta version launched
XCELTrip XCELPay amp CoinGeopresented at the BlockchainExpo North America
Everest Adventure ndash GameBeta Version released Bitnaire social networking app development started
WP 20 released with the introduction of XCELLab (XCEL-Ecosystem) revised business and token distribution strategy
XCELTrip Flight ticketing launched with 400+ global airlines
XCELTrip Added 350000 Hotel and resorts inventory to its eco-system XCELTrip covers over 200 nations worldwide
MAY lsquo19
XCELToken Plus token created and deployed
XCELToken Plus listed in over 15 top global exchanges
XCELPay ver20 released with enhanced funtionality for wallet and testnet funtionailty for both iOS and andriod app
XCELpay 20 launches mobile recharge funtionality across 900 global operators across 160 nations
XCELpay 20 Payment Gateway 20 development started 16 FIAT currency integrated with balance display in both FIAT and Crypto
Drive XCELToken Plus adoptionsacross 100 platforms
XCELToken Plus Users Achieve over5 million active user base
XCELLab - Reach up to 10 million community within the ecosystem
Ongoing business process decentralization as new scaling solutions emerges
Establish XCELToken Plus as one of the top 20 crypto assets
XCELTrip - Achieve an active userbase of over 5 million
XCELPay - Achieve Transactionof over $500 million and userbase of 5 million
CoinGeo - Achieve monthly volume of $50 Million
Bitnaire - Achieve an active userbase of 20 Million
Add point XCELLab Blockchain paltform development started
ROAD MAP 2020
6 7
1 Our Journey So Far (Executive Summary Achievements)
8 9
XcelToken Plus Media Coverage
Event Participated
4TIMES
P L AT I N U MS P O N S O R
10 11
LIVE amp functional OTA platform BOOK OVER 800000 hotels 400 airlines around the world using CRYPTO
Successful integration of Crypto payment solution with OTA booking engine
IMP 100000 registrations 500000 regis-tered users and over 3 million visits in last 12 months
You can Book NOW using Bitcoin Bitcoin Cash Litecoin BnB XcelToken Plus ETH Verge
4-time platinum sponsors at the Block-chain-Expo Worldrsquos largest Blockchain Event
Only Blockchain Powered OTA platform to be showcased at Travel Daily Travel Expo at Shanghai China
Award-winning blockchain powered OTA presented in Korea Tourism Expo at Seoul South Korea
bull (ITB Global - Asia (16 -18 October 2019)
bull Presenting Sponsor of the Miss Oceania
bull Active Teams across UK USA Europe China Singapore Russia India and South-East Asia
UPCOMING EVENTS
Search
Select Pay with Crypto
Secure Crypto Exchange
TM
XCELPAY20
12 13
bull XCELPay 20 is here
bull XCELPay is a Secure Crypto Merchant Payment Solution User Wallet Cryp-to Payment Gateway
bull XCELPay 20 boosts amazing features and value added services including Se-cure Touch ID Easy to use QR code based system Multi-Language Support Multi-Currency Support Real Time Currency Conversion and many more
bull Use your XcelPay wallet for doing mobile recharge across 160 Countries
bull XCELPay wallet can be downloaded for iOS and Android phones
bull Visit xcelpayio for POS and Payment Gateway Integration support
bull XCELpay 20 Payment Gateway development started 16 FIAT currency integrated with balance display in both FIAT and Crypto
bull CoinGeo crypto exchange website is ready for deployment and Token listing is underway in full swing
bull Trading open from 1st April 2019
bull CoinGeo website is available in mul-tiple languages and is probably the first exchange to get a license from Republic of Malta
14 15
ldquoIncrease the adoption of crypto assets around the world by providing real utility-based use-cases and help bring the
blockchain eco-system into the mainstreamrdquo
Blockchain is driving decentralization of various business and other platforms including crypto around the world It is removing the need to trust middle-men within various processes in our soci-ety The above thoughts inspire XCELLabrsquos vision
XCELLab has embarked on an ambitious jour-ney to build an eco-system driven by blockchain technology and crypto use-cases that are built to address the issues and gaps in the travel hospi-tality and retail industry
XCELLab will act as the primary company (physi-cal registered entity) that owns various platforms each of them being an individual business entity spawning and nurturing other synergistic individ-ual platforms that are used to support and grow the eco-system
XCELLab ndash is also the creator of XcelToken Plus the crypto asset built to drive crypto uses and adoption around the world in the travel retail and related eco-system that could eventually be the utility token within the eco-system
By being the creator of the XcelToken Plus XCELlab the company and its founders will hold the majority share of token supplies
XCELTrip XCELPay and XCELGames are the 3 of the many use-cases platforms each of which will be registered as independent companies which are built to address key industry and consumer issues chase business opportunities by using the blockchain technology and XcelToken Plus to manage transactions in the relevant platform
XCELTrip XCELPay and XCELGames will bring crypto utilities and usage to people around the world by offering travel retail and entertainment solutions
Bitnaire and CoinGeo are also two independent companies that has adopted XcelToken Plus at an Enterprise Level for building their communities and reward their user base for loyalty and usage
2 Introduction to XCELLab ndash Our Mission Our Eco-system
XCELLAB
XCELLAB has created XcelToken Plus ndash A Crypto Asset developed to fuel crypto use-cases and also get adoption from other platforms at an enterprise level XCELLAB will own the majority of
its supplies XcelToken Plus will eventually work as an independent asset
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
Malta Singapore Malta Singapore Malta SingaporeNepal Malta
Created with a vision to support blockchain community by offering and investing in the blockchain education infrastructure development and support other
community lead innovation projects around the world
XCEL FOUNDATION
Secure Crypto Exchange
TM
Online TravelPlatform (OTA)powered byblockchain amp cryptodisrupting the trillion$ travel industry
Secure Crypto WalletPayment Gateway ampMerchant POS solution built to drivecrypto usage across global retail andE-commerce industry
A gamingplatform built toengage and rewardXCEL Community An acquisition platform to recruit young users to XCEL Community
A social networking platform built to engage and reward XCEL CommunityAn acquisition platform to recruit young users to XCEL Community
CoinGeo is a secure trusted amp transparent exchange to trade crypto assets Among the only handful of exchanges that is registered amp licensed
ONLINE TRAVEL
PLATFORM
CRYPTO PAYMENT
SOLUTION
GAMING
PLATFORM
SOCIAL NETWORK
PLATFORM
CRYPTO
EXCHANGE
B A S E D I N S I N G A P O R E
XCELGAMESLevel up with Crypto BITNAIRE
16 17
XcelToken Plus is an ERC20 token on the Ethe-reum Blockchain platform XcelToken Plus is a versatile token created to build engage and foster large crypto community within the hospi-tality retail and gaming industries
XCELLab is committed in building various use-cases for XcelToken Plus and use-case plat-form for other tokens together building an eco-system which empowers user community to use crypto for procuring everyday goods and services around the world
XcelToken Plus is the preferred token for platforms including
3XcelToken Plus ndash Use-cases and Distribution
The maximum supply of XcelToken Plus will be 50 Billion and they are allocated in the following manner
Ecosystem Team Loyalty Public Sale Reserve
30 10 15 30 15
15 bn 5 bn 75 bn 15 Bn 75 Bn
Note Bn = Billion
Token Supply
Secure Crypto Exchange
TM
BITNAIRE XCELGAMESLevel up with Crypto
18 19
Token Utilization Proposal Policy
Each of the business entity is allocated a certain percentage of tokens from the eco-system for the following purposes
The entity can use the allocated token supply to raise investment for business operation via public sale of the token Note A maximum sale limit is set at 50 of the token allocationholding value
The entity can only use the token sales for driving user loyalty platform marketing promotion and cross-functional tie-ups for driving relevant business growth parameters
The entity can use the token allocation for rewarding team performance hiring and retaining high-value talent
1
2
3
20 21
XcelToken Plus Availability
XcelToken Plus is now listed on multiple exchanges and users can purchase the same on the following exchanges
Token Liquidity
XcelToken Plus is now listed on multiple exchanges and XCELLab will proactively work with the other top ten exchanges to be listed on the same Providing liquidity is of paramount importance to keep a healthy token eco-system
XCELLab believes that decentralized exchanges will break out in 2019 and will play an important role in providing liquidity In that regard we are already researching decentralized protocols such as Kyber Network AirSwap and Bancor protocol We will be actively looking to provide the XcelToken Plus liquidity pool on these platforms
Exchanges
Xchange Wallet
Secure Crypto Exchange
TM
Wallets
OVER800000HOTEL
OVER400+
AIRLINES
ACROSS200+
COUNTRIES
22 23
4Our Business Model Verticals
XCELTRIPA Next-Gen Blockchain powered Travel Platform which has been built to disrupt the trillion-dollar travel industry It boasts of features which are set to democratize crypto use-cases
At XcelTrip you can book with cryptocurrency at over than 800000 hotels and around 400 airlines worldwide It is a crypto-payment enabled solution to help you book various holidays across the world using Bitcoin Ethereum Binance Coin and our own native XcelToken Plus (XLAB) We are constantly adding new tokens or coins such as Litecoin and others The major travel industry players are the GDS and aggregators who are monopolizing the majority of the market share and making the most profits The vision is to disrupt the industry by giving connectiv-ity and access to travelers directly to the travel service providers-en-abling a decentralized travel ecosystem The year 2019 is going to be an exponential growth year where more use-cases will be added including restaurant reservations events bookings transport services entertainment tours and more It doesnrsquot stop here instead itrsquos the beginning of disruption
HOTELS FLIGHTS RESTAURANTS CAB ENTERTAINMENT
Users around the world can log on to xceltripcom or download the XCELTrip app for iOS or Android phone and instantly book hotels resorts from around the world using the below-mentioned crypto
Ready Use case first of its kind crypto friendly online travel platform book over 800000 Hotels amp Resorts at over 200 countries
Powered by XcelToken Plus the most versatile token build to disruptthe crypto ecosystem
Choose from 400+ airlines for booking your air tickets
Pay with multiple cryptos
Adding exciting new services including restaurants taxi (cabs) entertainment amp more
XCELTRIP DIFFERENTIATORS
24 25
3 easy steps to a new income opportunity
Simple steps to incredible opportunity
EARN SUSTAINABLEINCOME
REGISTER ASAN IMP
REFERVENDOR
ENSURE RIGHTVENDORLISTING
DRIVE VENDOR SERVICEQUALITY
INDEPENDENT MARKETING PARTNERS PROGRAM
XCELTRIP USER JOURNEY
HOTEL BOOKING JOURNEY
FLIGHT BOOKING JOURNEY
Technology amp Empowerment are the two core pillars of XCELTriprsquos vision We want to create millions of ldquoTravelpreneursrdquo who will enjoy the benefit of attractive earnings as they become part of the XCELTriprsquos IMP Program
A Disruptive income opportunity
Join XCELTrip on this incredible lsquoTravelutionaryrsquo journey become our Independent Marketing Partner and earn whenyou travel
1 Register as an IMP on XCELTripcom
2 Pitch XCELTrip to Hotels
3 Refer Hotel Properties for listing on XCELTripcom
4 Post successful listing you earn a 25 commission on every booking made in your listed property
Recharge using XCELPay
26 27
XCELPAYXCELPay is the worldrsquos most trusted and lead-ing crypto wallet POS and payment gateway solution
XCELPay is integrated into an easy to use crypto wallet enabled tablet for receiving and
sending payments in crypto
XCELPay cuts out the unwanted middlemen by removing cardbank transaction fee currency conversion fee and other fees that have a damag-ing effect on the retailerrsquos margins
Powered with QR code
A QR based crypto payment solution is offering unmatched ease of use
Bars
Restaurants
Gas Stations
Convenient Stores
HotelsSpas
XCELPAY Wallet
XCELPay is a multi-crypto wallet which offers secure easy to use functionalities for novice users to use crypto in their everyday life for shopping and other transactions
XCELPay WalletXCELPay is the first-of-its-kind wallet which bridges the consumer use-case and merchant payment solution
You can use your wallet to make payments at
XCELPay 20 Features
XCELPay Payment gateway API
E-commerce companies can avoid costly transaction fee prevent fraudulent purchases and gain higher margins by using our secure payment gateway and access millions of crypto communities around the world
XCELPay Payment Gatewaybull E-commerce companies can use XCELPay API as their payment gateway solution to accept crypto on their websites and drive incremental sales You can visit XCELPayio for more details
bull Gain Incremental Business from Millions of Crypto users worldwide
bull Increase your margins by avoiding unwanted bank fee conversion fee transaction fee etc
bull Access a substantial user base from around the world
Recharge your mobile using XCELPay over Operators across Countries900 160
28 29
COINGEOCoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
Power to the user
CoinGeo is built to disrupt the exchange eco-sys-tem The user will have better control access and comfort under CoinGeo Our transaction listing and exchange fee will be transparent and attrac-tive
Multi-Language Support
CoinGeo is available in English Korean Chinese and more to be added shortly
CoinGeo Benefits
CUSTOMER SUPPORT
MULTI-LEVEL SECURE
TRANSPARENT FEE
EASE OF USE
Our platform offers user-friendly customer support via chat and Email to address your needs
round the clock
Multi-factor authentication and distributed storage to ensure
better safety
Choose from various plans that offer economic and
transparent fee options
Our platform is built to delight new users and empower
seasoned traders Advance technology with remarkable
ease of use
REFERRAL BONUS
Bring in new users traders and earn an attractive referral
bonus
HIGH TRADING LIMIT
Multiple limit levels backed with strong KYC verification
process that enable you to buy all the assets you wish with
peace of mind
Disruptive Features
1 Security notification on the dash-board to track activities
2 Manage your credit limit increase it with simple verification and valida-tion process
3 Day and Night Theme on Trade Page for ease of use
4 Add Favourites to your dashboard for quick access
30 31
XCELGAMESXCELGames has created first of its Android game ldquoEverest Adventurerdquo which is available for download on Google Play Store and App Store
Gaming community around the world has billions of users from all age groups majority of them are millennials Recent studies show that gamers are investing in digital money for entertainment and ability to earn and spend in the gaming eco-sys-tem
This massive communities are tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to XCEL eco-system and encourage them to be active users across various platforms
Everest Adventure
BITNAIRE
Imagine LinkedIn Tinder Medium Facebook WhatsApp and Telegram taking out the best of each features and putting it all in one ndash thatrsquos Bitnaire for you
In a fast-growing industry networking plays a key role in distrupting the blockchain industry and move towards mass adoption of crypto globally
Using the state of the art Block-chain technology combined with the creative flair and thoughtfulness Bitnaire has got to offer the best of its kind A
Next-Gen Social Network that has combined the best of all for connecting and socializing with the community on different levels within the Blockchain and Crypto space
The boundless feature creates platform transparency towards networking between block-chain and crypto users globally It allows relevant and seamless content curation with enhanced security Bitnaire will be a trusted mode of communication being a connector between communi-ties that enables direct channel of communication
At the end of the day what do communities want Ease of connecting and reaching out gaining support and authentic information flow
CHAT with Crypto Community
SHARE with Crypto Community
EARN from Crypto Community
BITNAIRECrypto Social Network
A Decentralized Social Network
32 33
5Technical Overview
bull We have decided to use the Ethereum blockchain platform as the core blockchain infrastructure to support the various vertical integrations XcelToken Plus is an ERC20 token on Ethereum blockchain
bull We feel that Ethereum eco-system is the most advanced and progressive eco-system with the largest developer mindset The community so far has done a good job of balancing decentralization with scalability
bull Letrsquos deep dive into each vertical on how blockchain will come into play
HOTEL
HOTEL
PMS OTA
OTA
OTA
OTA
1
2
N
3
CHANNELMANAGER
ManageInventory priceand booking
Push inventorybooking andprice to CM
XcelTrip
Bookingcom
34 35
XCELTRIP
Looking at the current state of the blockchain eco-system we feel that most prudent practical and tactical way to design and architect the system is to adopt a progressive decentralization roadmap Instead of building on a scalable but centralized platform like EOS we feel it is prudent to stay the course with decentralized platform like Ethe-
reum This space is still evolv-ing and the best practices are still being discovered There-fore rather than embark on an unknown path of decentraliza-tion of the whole platform parts that are ready and robust will be tackled first Therefore we will start with enabling the accep-tance of popular cryptocurren-cies for booking This will add
to the utility of cryptocurrencies in the space where there seems to be a dearth of it
To provide an easy on-ramp to existing hotels XCELTrip supports two paths to integra-tion
1Integration with Chanel Manager aggregator
2 ExtraNet
This allows existing hotels who are integrated with channel managers to provide their properties via XCELTrip platform
In extranet XCELTrip will integrate with the chan-nel manager used by the vendor enabling tight integration between XCELTrip and hotel booking system
This enables crypto community with one more platform to spend their cryptocurrencies like BTC ETH BNB and XCEL
XCELTrip will continue to accept popular cryp-tocurrencies to provide more options to users
XCELTrip will issue cashback in XcelToken Plus to customers who book their hotels Settlement to merchants will be fiat as we feel that merchants are not ready to hold cryptocurrency just yet due to its volatility
Vendor able to list their properties on the platform
Decentralized storage using IPFS
XCELPAY
We realize that the best way to serve the crypto community and help expand this nascent eco-system is by enabling the use-cases In that quest XCEL-Pay serves as a perfect payment vehicle to meet the two-sided market in bringing the custom-ers and merchants together
XCELPay offers consumer and merchant wallets Both wallets share the majority of the code base and use react-native for cross-platform compatibility This provides a robust envi-ronment that can re-use most of the development and test-ing efforts resulting in a better tested and secure product It also provides faster turnaround time for adding new features on both platforms
Consumer wallet is a standard wallet that supports BIP39 mnemonic seed phrases It
supports a standard way to send cryptocurrency such as with QR code scan and sending to an address
Merchant wallet supports currency conversion between the cryptocurrencies supported and fiat currency of interest For example a merchant that deals with South Korean Won will be able to conveniently convert Won into any of the supported cryptocurrency for the consumer to pay using a standard process like QR code scan or manual address copy XCELPay can settle fiat with merchants if they so desire In phase one the merchant can send the crypto to be converted to fiat to XCELPay for conversion to fiat In a future version the merchant wallet can be directly managed by XCEL-Pay so that settlement to fiat can be automated
Settlement System to settle in FAIT (explore business use-case for Everex to expand XCELPay in future for remittance b2b b2c payment multi-currency and person-to-person (P2P) transactions that include both fiat and cryptocurrencies over blockchain technology)
Both of these wallets integrate with other XCEL properties like XCELTrip XCELGames etc to show the balance points in XcelToken Plus These balance points can be swept into ethe-reum address on the public blockchain when it economically makes sense to do so
36 37
XCELGAMES
BITNAIRE
XCELGames is another pillar in the XCEL eco-system that strives to provide more utility to XcelToken Plus Everest Adven-ture is one such game currently offered in both iOS and Android platform These type of games will support XcelToken Plus as
Bitnaire is an example of an offering in this space It provides a social platform for crypto enthusiast to come together We envision some use-cases like crowdsourced marketing crowdsourced customer support community events etc to be hosted on this platform
XCELPay wallet will be integrated into these prod-uct to use XcelToken Plus as the cryptocurrency of choice
Various mechanism design can be applied to inte-grate XCELPay wallet with a social platform like Bitnaire XcelToken Plus as loyalty points Forums to proactive community governance
Utilize scalable App platform like loom network and utilize loom plasma chain for XcelToken Plus transfers within the game
Blockchain-based market place for in-all game purchases
first-class currency for activi-ties like in-app game purchase bonus points etc XCELPay wallet will be the default crypto wallet in these games the points obtained in the games can be converted to XcelToken Plus and swept into XCELPay wallet
From there it can easily be used in other XCEL properties like XCELTrip or even moved to an exchange where XcelToken Plus is listed
38 39
Source of Revenue ndash XCELTRIP
Source of revenue ndash XCELPay
1 Hotel Flight ticket sales (commission)
2 Advertisingpromotion revenue
3 The margin on crypto payments (transaction fee)
4 Token value appreciation
1 Listing Fee
2 Transaction Fee
3 Promotions ad space
4 Settlement fee
Source of revenue Bitnaire
1 IN-APP sales (stickers emojis premium access content publications etc)
2 Promotions and advertising fee
3 Fee for airdrop community access (data-base)
Vertical-wise Source of Revenue
6Our Strategy ndashSource of Growth and Revenue
Source of revenue XCELGames
1 IN-APP sales (avatars upgrades health packs badges multiplayer access)
2 Promotions and advertising fee
Source of revenue CoinGeo
1 Listing Fee
2 Trading Fee
3 Settlement fee (to FIAT) and Withdrawal fee
For All Financial Assumptions refer Section FINANCIAL ASSUMPTION (Page No74 )
40 41
XCELLab Revenue amp Spends Overview
XCELLab Revenue Model2019 2020 2021 2022 2023
XCELTripHotel Sales 2995044 4492566 6738849 10108274 15162410 Airline Ticket Sales 2090000 3135000 4702500 7053750 10580625
Ad and referral Revenue 3000000 3300000 3795000 Margin on Crypto Payments 299504 449257 673885 1010827 1516241 DB Revenue 3000000 6000000 12000000 18000000 30000000 Total XCELTrip 8384548 14076823 27115234 39472851 61054276
CoinGeoListing revenue 4030000 8866000 10639200 29789760 44684640 Trading Revenue 7300000 9125000 11406250 17109375 34218750 Settlement Revenue 200000 220000 264000 369600 554400 Withdrawal Revenue 3650000 4380000 5256000 7358400 11037600 DB Revenue 1500000 6000000 12000000 21000000 30000000 Total CoinGeo 16680000 28591000 39565450 75627135 120495390
XCELPayListing Revenue 100000 150000 200000 400000 400000 Transaction Revenue 6339044 9508566 14262849 21394274 32091410 Settlement Revenue 1965498 2948246 4422370 6633554 9950332 DB Revenue 150000 750000 3000000 15000000 30000000 Total XCELPay 8554542 13356812 21885219 43427828 72441742
XCELGamesIn-App Revenue 25000 50000 100000 200000 600000
Ad amp Data Revenue 5500000 6050000 6655000 Total XCELGames 25000 50000 5600000 6250000 7255000
BitnaireIn App Revenue 5000000 10000000 20000000 40000000 80000000 Community (DB) access Rev 3000000 6000000 12000000 32000000 64000000 Airdrop Access Revenue 1000000 5000000 - - - Total Bitnaire 9000000 21000000 32000000 72000000 144000000
XCELLab Total Revenue 42644090 77074635 126165903 236777814 405246408
XCELLab Expense Model2019 2020 2021 2021 2023
XCELTripFixed expense 1676910 2815365 5423047 7894570 12210855
Variable expense 3353819 5630729 10846094 15789140 24421711
Total XCELTrip 5030729 8446094 16269140 23683711 36632566
CoinGeoExpense 6672000 11436400 15826180 30250854 48198156
Total CoinGeo 6672000 11436400 15826180 30250854 48198156
XCELPayExpense 1710908 2671362 4377044 8685566 14488348
Total XCELPay 1710908 2671362 4377044 8685566 14488348
XCELGamesExpense 2500 5000 560000 625000 725500
Total XCELGames 2500 5000 560000 625000 725500
BitnaireExpense 3600000 8400000 12800000 28800000 57600000
Total Bitnaire 3600000 8400000 12800000 28800000 57600000
XCELLab Total Expense 17016137 30958856 49832364 92045130 157644570
DB = Data Base
42 43
7Marketing amp Promotions
Our Marketing plan is built to address this versatile eco-system which is evolving and dynamic in nature We have a creative marketing intelligence team who will constantly understand the market industry user dynamics and create activations pro-motion and amplification plans that best suit our requirements and budgets
3 Communication Platforms and activation plan
1 Consumer and Industry Overview
2 Our USP and Business Opportunity
44 45
XCELTrip
USP Book with Crypto
The OTA market is expected to be worth an estimated US$694bn in 2018 with a CAGR of 111 expected between 2016 and 2022 (sourcehttpswwwstatistacomtopics2704online-travel-market)
The cryptocurrency and blockchain community are a growing community of users (refer to graph on the right) who are constantly seeking relevant and real use-case for their crypto assets
The Travel amp Crypto match every well as a travel platform offers scalability sustainability and variety of use-cases for the crypto community to explore
Growth of the online travel market is driven by the increase in internet penetration rise in disposable income of people in emerging markets and ease of comparing a variety of travel options online Market players are introducing innovative travel and vacation package deals to assist travellers in making sound travel decisions as per their spending capabilities such as affordable packages for international destinations discounts on car rentals and cashback on international flights
bull Today travel is an expense Many spend a substantial amount of time and effort searching and comparing deals and offers and saving up for trips Many donrsquot even get to travel often in their lifetime Itrsquos time to democratize the travel industry everyone should travel see the world and its awesomeness and to this end XCELTrip not just lets you travel for less but helps you earn from your travel
bull XCELTrip is the only travel platform out there which offers users earning opportunity every time they use our platform to book travel services
Business Opportunity
Demographics
21 to 60 year old educated working or business professionals of all genders With a high-level of interest indulgence in travel finance and crypto
We want to influence The Millennial Gen-eration (individuals born from 1980 to 2000)
(3 httpswwwtravelprofessionalnewscomthe-millennial-travel-trends-of-the-larg-estgeneration- )
1 87 look to social media for travel inspiration for their next adventure
2 46 book travel through a smartphone or tablet meaning a strong mobile presence is also important 86 of Millennials are disappointed by bad mobile experiences
3 85 check multiple sites before booking to get the best deal possible
4 60 will upgrade their experience by purchasing extras like in-flight Wi-Fi Offering extras that appeal to this generation can generate more revenue
5 97 will post their experiences on social media
6 68 will remain loyal to a program that offers them the most rewards (cashfreebies upgrades discounts)
7 49 take last minute vacations meaning that offering last minute deals could be helpful in gaining business from millennial travellers
Target Consumer Base
It is a transformative time in retail The shopper is clearly in the driverrsquos seat enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behaviour ldquoEverywhere commercerdquo has taken root allowing consumers to shop however wherever and whenever they wantmdashwhether in stores online by mobile voice activation or click-and-collect Building world-class digital capabilities retailers across the globe are rapidly adapting to the fact that from the consumer perspective shopping is not about bricks versus clicks or one channel versus another Instead consumers are channel-agnostic The shopping journey and pre-shopping research is a fluid process with consumers bouncing between online and offline along the path to purchase How much does digital media influence consumer spending
In the 2016 report The New Digital Divide Deloitte found that digital interactions influence 56 cents of every dollar spent in bricks-and-mortar stores 2 up from 36 cents just three years prior3 Furthermore people who shop using different methodsmdashincluding online mobile and visits to a physical storemdashspend more than double those who only shop at bricks-and-mortar stores accord-ing to Deloittersquos The Omnichannel Opportunity study
Blockchain and cryptocurrency enthusiasts are Highly-invested in the successful adoption of cryptocurrencies in mainstream business activity This emotional investment in their success regularly supersedes their desire to follow the path of least resistance ie crypto users will endure higher barriers to use at this moment in time to help prop-agate the increased use of cryptocurrency
Derive above-average satisfaction from this use of cryptocurrency for real-worldapplications Aside from encouraging repeated-use of cryptocurrency for similar activities this dialled-up consumer experience satisfaction level serves as a drastically more effective tool to build brand loyalty for XCELPay
Demographics
21 to 50 year old educated working or business professionals of all genders with a high-level of interest indulgence in shopping and travel
46 47
XCELPay
USP Shop with Crypto
New Age consumer are Crypto Savvy
SourceDeloitte Research Document
Business Opportunity
Target Consumer Base
48 49
CoinGeo
USP A Secure Exchange you can trust
CoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
CoinGeo is built to disrupt the exchange eco-system The user will have better control access and comfort under CoinGeo unlike no other exchange Our transaction listing and exchange fee will be transparent and attractive
Blockchain platform was built to democratize the crypto usage to build trust among all classes of society without any discrimination
The growth in the crypto coins and token distribution has made an influx on many exchanges around the world
bull Many have failed to deliver trust ease of use and economical platform for traders to deal in their crypto
bull Currently the majority of exchanges charge high listing fees transaction fee etc which is unaffordable by many especially start-ups retail users
bull Most of the exchanges are anonymous with virtually zero CRM support
Business Opportunity
We are here to disrupt
CoinGeo is built to address high cost amp trust issues we have built a secure exchange where for the first six months we plan not to charge any listing fee transaction or withdrawal fee
Trading community
bull Our target user belongs to the Global crypto trading community both seasoned and new traders
bull Our focus will be on traders with an existing portfolio and trading at any of the top 10 exchanges
bull Itrsquos an open self-funded exchange without any native token amp ICO
bull The tokens that we list on our exchange has to go through a strict quality review to ensure their credibility
bull We will have a dedicated CRM support via mailchatcall to address user requirements
Target Consumer Base
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
Concept Development of XCELTrip DecentralizedTravel Ecosystem
XCELTrip USA Singaore Malta Business Set up
XCELLab concept development
2016-2017
JUNE17 - NOV17
NOV lsquo18
DEC lsquo18
JANrsquo 19
XCELTrip OTA platform development Started
XCELTrip OTA andriod ampiOS app development started
XCELTrip concept and platfrom presented at Blockchain Expo North America
XCELtrip Concept and platform presented at Blockchain Expo London and Amsterdam
MAR lsquo18 - JULY rsquo18
XCELTrip MVP presented andtested
XCELTrip WP 10 launched
Singapore operation started
XCELTrip MVP presented atBlockchain Expo UK
XCELPay Concept Paperpresented and developmentcommenced
XCELtrip presented in Blockcain Expo Amsterdam
AUG lsquo18 - SEPT rsquo18
XCELTrip beta version website iOSand Android app launched for public booking CoinGeo ConceptPaper presented and the development started
XCELTrip and XCELPay conceptintroduced at Malta approval granted to apply forlicenses
XCELTrip XCELPayCoinGeo company set up in Malta
XCELTrip and XCELPay presentedat the lsquoChina Travel Daily GlobalExporsquo
XCELPay Beta version iOS andAndroid app launched
XCELTrip and XCELPay presented at theKorea Travel Expo
XCELTrip is live and acceptscrypto for booking over 500000hotels around the world
XCELTrip website iOS amp Android app is live
XCELPay website iOS amp Androidapp beta version launched
XCELTrip XCELPay amp CoinGeopresented at the BlockchainExpo North America
Everest Adventure ndash GameBeta Version released Bitnaire social networking app development started
WP 20 released with the introduction of XCELLab (XCEL-Ecosystem) revised business and token distribution strategy
XCELTrip Flight ticketing launched with 400+ global airlines
XCELTrip Added 350000 Hotel and resorts inventory to its eco-system XCELTrip covers over 200 nations worldwide
MAY lsquo19
XCELToken Plus token created and deployed
XCELToken Plus listed in over 15 top global exchanges
XCELPay ver20 released with enhanced funtionality for wallet and testnet funtionailty for both iOS and andriod app
XCELpay 20 launches mobile recharge funtionality across 900 global operators across 160 nations
XCELpay 20 Payment Gateway 20 development started 16 FIAT currency integrated with balance display in both FIAT and Crypto
Drive XCELToken Plus adoptionsacross 100 platforms
XCELToken Plus Users Achieve over5 million active user base
XCELLab - Reach up to 10 million community within the ecosystem
Ongoing business process decentralization as new scaling solutions emerges
Establish XCELToken Plus as one of the top 20 crypto assets
XCELTrip - Achieve an active userbase of over 5 million
XCELPay - Achieve Transactionof over $500 million and userbase of 5 million
CoinGeo - Achieve monthly volume of $50 Million
Bitnaire - Achieve an active userbase of 20 Million
Add point XCELLab Blockchain paltform development started
ROAD MAP 2020
6 7
1 Our Journey So Far (Executive Summary Achievements)
8 9
XcelToken Plus Media Coverage
Event Participated
4TIMES
P L AT I N U MS P O N S O R
10 11
LIVE amp functional OTA platform BOOK OVER 800000 hotels 400 airlines around the world using CRYPTO
Successful integration of Crypto payment solution with OTA booking engine
IMP 100000 registrations 500000 regis-tered users and over 3 million visits in last 12 months
You can Book NOW using Bitcoin Bitcoin Cash Litecoin BnB XcelToken Plus ETH Verge
4-time platinum sponsors at the Block-chain-Expo Worldrsquos largest Blockchain Event
Only Blockchain Powered OTA platform to be showcased at Travel Daily Travel Expo at Shanghai China
Award-winning blockchain powered OTA presented in Korea Tourism Expo at Seoul South Korea
bull (ITB Global - Asia (16 -18 October 2019)
bull Presenting Sponsor of the Miss Oceania
bull Active Teams across UK USA Europe China Singapore Russia India and South-East Asia
UPCOMING EVENTS
Search
Select Pay with Crypto
Secure Crypto Exchange
TM
XCELPAY20
12 13
bull XCELPay 20 is here
bull XCELPay is a Secure Crypto Merchant Payment Solution User Wallet Cryp-to Payment Gateway
bull XCELPay 20 boosts amazing features and value added services including Se-cure Touch ID Easy to use QR code based system Multi-Language Support Multi-Currency Support Real Time Currency Conversion and many more
bull Use your XcelPay wallet for doing mobile recharge across 160 Countries
bull XCELPay wallet can be downloaded for iOS and Android phones
bull Visit xcelpayio for POS and Payment Gateway Integration support
bull XCELpay 20 Payment Gateway development started 16 FIAT currency integrated with balance display in both FIAT and Crypto
bull CoinGeo crypto exchange website is ready for deployment and Token listing is underway in full swing
bull Trading open from 1st April 2019
bull CoinGeo website is available in mul-tiple languages and is probably the first exchange to get a license from Republic of Malta
14 15
ldquoIncrease the adoption of crypto assets around the world by providing real utility-based use-cases and help bring the
blockchain eco-system into the mainstreamrdquo
Blockchain is driving decentralization of various business and other platforms including crypto around the world It is removing the need to trust middle-men within various processes in our soci-ety The above thoughts inspire XCELLabrsquos vision
XCELLab has embarked on an ambitious jour-ney to build an eco-system driven by blockchain technology and crypto use-cases that are built to address the issues and gaps in the travel hospi-tality and retail industry
XCELLab will act as the primary company (physi-cal registered entity) that owns various platforms each of them being an individual business entity spawning and nurturing other synergistic individ-ual platforms that are used to support and grow the eco-system
XCELLab ndash is also the creator of XcelToken Plus the crypto asset built to drive crypto uses and adoption around the world in the travel retail and related eco-system that could eventually be the utility token within the eco-system
By being the creator of the XcelToken Plus XCELlab the company and its founders will hold the majority share of token supplies
XCELTrip XCELPay and XCELGames are the 3 of the many use-cases platforms each of which will be registered as independent companies which are built to address key industry and consumer issues chase business opportunities by using the blockchain technology and XcelToken Plus to manage transactions in the relevant platform
XCELTrip XCELPay and XCELGames will bring crypto utilities and usage to people around the world by offering travel retail and entertainment solutions
Bitnaire and CoinGeo are also two independent companies that has adopted XcelToken Plus at an Enterprise Level for building their communities and reward their user base for loyalty and usage
2 Introduction to XCELLab ndash Our Mission Our Eco-system
XCELLAB
XCELLAB has created XcelToken Plus ndash A Crypto Asset developed to fuel crypto use-cases and also get adoption from other platforms at an enterprise level XCELLAB will own the majority of
its supplies XcelToken Plus will eventually work as an independent asset
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
Malta Singapore Malta Singapore Malta SingaporeNepal Malta
Created with a vision to support blockchain community by offering and investing in the blockchain education infrastructure development and support other
community lead innovation projects around the world
XCEL FOUNDATION
Secure Crypto Exchange
TM
Online TravelPlatform (OTA)powered byblockchain amp cryptodisrupting the trillion$ travel industry
Secure Crypto WalletPayment Gateway ampMerchant POS solution built to drivecrypto usage across global retail andE-commerce industry
A gamingplatform built toengage and rewardXCEL Community An acquisition platform to recruit young users to XCEL Community
A social networking platform built to engage and reward XCEL CommunityAn acquisition platform to recruit young users to XCEL Community
CoinGeo is a secure trusted amp transparent exchange to trade crypto assets Among the only handful of exchanges that is registered amp licensed
ONLINE TRAVEL
PLATFORM
CRYPTO PAYMENT
SOLUTION
GAMING
PLATFORM
SOCIAL NETWORK
PLATFORM
CRYPTO
EXCHANGE
B A S E D I N S I N G A P O R E
XCELGAMESLevel up with Crypto BITNAIRE
16 17
XcelToken Plus is an ERC20 token on the Ethe-reum Blockchain platform XcelToken Plus is a versatile token created to build engage and foster large crypto community within the hospi-tality retail and gaming industries
XCELLab is committed in building various use-cases for XcelToken Plus and use-case plat-form for other tokens together building an eco-system which empowers user community to use crypto for procuring everyday goods and services around the world
XcelToken Plus is the preferred token for platforms including
3XcelToken Plus ndash Use-cases and Distribution
The maximum supply of XcelToken Plus will be 50 Billion and they are allocated in the following manner
Ecosystem Team Loyalty Public Sale Reserve
30 10 15 30 15
15 bn 5 bn 75 bn 15 Bn 75 Bn
Note Bn = Billion
Token Supply
Secure Crypto Exchange
TM
BITNAIRE XCELGAMESLevel up with Crypto
18 19
Token Utilization Proposal Policy
Each of the business entity is allocated a certain percentage of tokens from the eco-system for the following purposes
The entity can use the allocated token supply to raise investment for business operation via public sale of the token Note A maximum sale limit is set at 50 of the token allocationholding value
The entity can only use the token sales for driving user loyalty platform marketing promotion and cross-functional tie-ups for driving relevant business growth parameters
The entity can use the token allocation for rewarding team performance hiring and retaining high-value talent
1
2
3
20 21
XcelToken Plus Availability
XcelToken Plus is now listed on multiple exchanges and users can purchase the same on the following exchanges
Token Liquidity
XcelToken Plus is now listed on multiple exchanges and XCELLab will proactively work with the other top ten exchanges to be listed on the same Providing liquidity is of paramount importance to keep a healthy token eco-system
XCELLab believes that decentralized exchanges will break out in 2019 and will play an important role in providing liquidity In that regard we are already researching decentralized protocols such as Kyber Network AirSwap and Bancor protocol We will be actively looking to provide the XcelToken Plus liquidity pool on these platforms
Exchanges
Xchange Wallet
Secure Crypto Exchange
TM
Wallets
OVER800000HOTEL
OVER400+
AIRLINES
ACROSS200+
COUNTRIES
22 23
4Our Business Model Verticals
XCELTRIPA Next-Gen Blockchain powered Travel Platform which has been built to disrupt the trillion-dollar travel industry It boasts of features which are set to democratize crypto use-cases
At XcelTrip you can book with cryptocurrency at over than 800000 hotels and around 400 airlines worldwide It is a crypto-payment enabled solution to help you book various holidays across the world using Bitcoin Ethereum Binance Coin and our own native XcelToken Plus (XLAB) We are constantly adding new tokens or coins such as Litecoin and others The major travel industry players are the GDS and aggregators who are monopolizing the majority of the market share and making the most profits The vision is to disrupt the industry by giving connectiv-ity and access to travelers directly to the travel service providers-en-abling a decentralized travel ecosystem The year 2019 is going to be an exponential growth year where more use-cases will be added including restaurant reservations events bookings transport services entertainment tours and more It doesnrsquot stop here instead itrsquos the beginning of disruption
HOTELS FLIGHTS RESTAURANTS CAB ENTERTAINMENT
Users around the world can log on to xceltripcom or download the XCELTrip app for iOS or Android phone and instantly book hotels resorts from around the world using the below-mentioned crypto
Ready Use case first of its kind crypto friendly online travel platform book over 800000 Hotels amp Resorts at over 200 countries
Powered by XcelToken Plus the most versatile token build to disruptthe crypto ecosystem
Choose from 400+ airlines for booking your air tickets
Pay with multiple cryptos
Adding exciting new services including restaurants taxi (cabs) entertainment amp more
XCELTRIP DIFFERENTIATORS
24 25
3 easy steps to a new income opportunity
Simple steps to incredible opportunity
EARN SUSTAINABLEINCOME
REGISTER ASAN IMP
REFERVENDOR
ENSURE RIGHTVENDORLISTING
DRIVE VENDOR SERVICEQUALITY
INDEPENDENT MARKETING PARTNERS PROGRAM
XCELTRIP USER JOURNEY
HOTEL BOOKING JOURNEY
FLIGHT BOOKING JOURNEY
Technology amp Empowerment are the two core pillars of XCELTriprsquos vision We want to create millions of ldquoTravelpreneursrdquo who will enjoy the benefit of attractive earnings as they become part of the XCELTriprsquos IMP Program
A Disruptive income opportunity
Join XCELTrip on this incredible lsquoTravelutionaryrsquo journey become our Independent Marketing Partner and earn whenyou travel
1 Register as an IMP on XCELTripcom
2 Pitch XCELTrip to Hotels
3 Refer Hotel Properties for listing on XCELTripcom
4 Post successful listing you earn a 25 commission on every booking made in your listed property
Recharge using XCELPay
26 27
XCELPAYXCELPay is the worldrsquos most trusted and lead-ing crypto wallet POS and payment gateway solution
XCELPay is integrated into an easy to use crypto wallet enabled tablet for receiving and
sending payments in crypto
XCELPay cuts out the unwanted middlemen by removing cardbank transaction fee currency conversion fee and other fees that have a damag-ing effect on the retailerrsquos margins
Powered with QR code
A QR based crypto payment solution is offering unmatched ease of use
Bars
Restaurants
Gas Stations
Convenient Stores
HotelsSpas
XCELPAY Wallet
XCELPay is a multi-crypto wallet which offers secure easy to use functionalities for novice users to use crypto in their everyday life for shopping and other transactions
XCELPay WalletXCELPay is the first-of-its-kind wallet which bridges the consumer use-case and merchant payment solution
You can use your wallet to make payments at
XCELPay 20 Features
XCELPay Payment gateway API
E-commerce companies can avoid costly transaction fee prevent fraudulent purchases and gain higher margins by using our secure payment gateway and access millions of crypto communities around the world
XCELPay Payment Gatewaybull E-commerce companies can use XCELPay API as their payment gateway solution to accept crypto on their websites and drive incremental sales You can visit XCELPayio for more details
bull Gain Incremental Business from Millions of Crypto users worldwide
bull Increase your margins by avoiding unwanted bank fee conversion fee transaction fee etc
bull Access a substantial user base from around the world
Recharge your mobile using XCELPay over Operators across Countries900 160
28 29
COINGEOCoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
Power to the user
CoinGeo is built to disrupt the exchange eco-sys-tem The user will have better control access and comfort under CoinGeo Our transaction listing and exchange fee will be transparent and attrac-tive
Multi-Language Support
CoinGeo is available in English Korean Chinese and more to be added shortly
CoinGeo Benefits
CUSTOMER SUPPORT
MULTI-LEVEL SECURE
TRANSPARENT FEE
EASE OF USE
Our platform offers user-friendly customer support via chat and Email to address your needs
round the clock
Multi-factor authentication and distributed storage to ensure
better safety
Choose from various plans that offer economic and
transparent fee options
Our platform is built to delight new users and empower
seasoned traders Advance technology with remarkable
ease of use
REFERRAL BONUS
Bring in new users traders and earn an attractive referral
bonus
HIGH TRADING LIMIT
Multiple limit levels backed with strong KYC verification
process that enable you to buy all the assets you wish with
peace of mind
Disruptive Features
1 Security notification on the dash-board to track activities
2 Manage your credit limit increase it with simple verification and valida-tion process
3 Day and Night Theme on Trade Page for ease of use
4 Add Favourites to your dashboard for quick access
30 31
XCELGAMESXCELGames has created first of its Android game ldquoEverest Adventurerdquo which is available for download on Google Play Store and App Store
Gaming community around the world has billions of users from all age groups majority of them are millennials Recent studies show that gamers are investing in digital money for entertainment and ability to earn and spend in the gaming eco-sys-tem
This massive communities are tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to XCEL eco-system and encourage them to be active users across various platforms
Everest Adventure
BITNAIRE
Imagine LinkedIn Tinder Medium Facebook WhatsApp and Telegram taking out the best of each features and putting it all in one ndash thatrsquos Bitnaire for you
In a fast-growing industry networking plays a key role in distrupting the blockchain industry and move towards mass adoption of crypto globally
Using the state of the art Block-chain technology combined with the creative flair and thoughtfulness Bitnaire has got to offer the best of its kind A
Next-Gen Social Network that has combined the best of all for connecting and socializing with the community on different levels within the Blockchain and Crypto space
The boundless feature creates platform transparency towards networking between block-chain and crypto users globally It allows relevant and seamless content curation with enhanced security Bitnaire will be a trusted mode of communication being a connector between communi-ties that enables direct channel of communication
At the end of the day what do communities want Ease of connecting and reaching out gaining support and authentic information flow
CHAT with Crypto Community
SHARE with Crypto Community
EARN from Crypto Community
BITNAIRECrypto Social Network
A Decentralized Social Network
32 33
5Technical Overview
bull We have decided to use the Ethereum blockchain platform as the core blockchain infrastructure to support the various vertical integrations XcelToken Plus is an ERC20 token on Ethereum blockchain
bull We feel that Ethereum eco-system is the most advanced and progressive eco-system with the largest developer mindset The community so far has done a good job of balancing decentralization with scalability
bull Letrsquos deep dive into each vertical on how blockchain will come into play
HOTEL
HOTEL
PMS OTA
OTA
OTA
OTA
1
2
N
3
CHANNELMANAGER
ManageInventory priceand booking
Push inventorybooking andprice to CM
XcelTrip
Bookingcom
34 35
XCELTRIP
Looking at the current state of the blockchain eco-system we feel that most prudent practical and tactical way to design and architect the system is to adopt a progressive decentralization roadmap Instead of building on a scalable but centralized platform like EOS we feel it is prudent to stay the course with decentralized platform like Ethe-
reum This space is still evolv-ing and the best practices are still being discovered There-fore rather than embark on an unknown path of decentraliza-tion of the whole platform parts that are ready and robust will be tackled first Therefore we will start with enabling the accep-tance of popular cryptocurren-cies for booking This will add
to the utility of cryptocurrencies in the space where there seems to be a dearth of it
To provide an easy on-ramp to existing hotels XCELTrip supports two paths to integra-tion
1Integration with Chanel Manager aggregator
2 ExtraNet
This allows existing hotels who are integrated with channel managers to provide their properties via XCELTrip platform
In extranet XCELTrip will integrate with the chan-nel manager used by the vendor enabling tight integration between XCELTrip and hotel booking system
This enables crypto community with one more platform to spend their cryptocurrencies like BTC ETH BNB and XCEL
XCELTrip will continue to accept popular cryp-tocurrencies to provide more options to users
XCELTrip will issue cashback in XcelToken Plus to customers who book their hotels Settlement to merchants will be fiat as we feel that merchants are not ready to hold cryptocurrency just yet due to its volatility
Vendor able to list their properties on the platform
Decentralized storage using IPFS
XCELPAY
We realize that the best way to serve the crypto community and help expand this nascent eco-system is by enabling the use-cases In that quest XCEL-Pay serves as a perfect payment vehicle to meet the two-sided market in bringing the custom-ers and merchants together
XCELPay offers consumer and merchant wallets Both wallets share the majority of the code base and use react-native for cross-platform compatibility This provides a robust envi-ronment that can re-use most of the development and test-ing efforts resulting in a better tested and secure product It also provides faster turnaround time for adding new features on both platforms
Consumer wallet is a standard wallet that supports BIP39 mnemonic seed phrases It
supports a standard way to send cryptocurrency such as with QR code scan and sending to an address
Merchant wallet supports currency conversion between the cryptocurrencies supported and fiat currency of interest For example a merchant that deals with South Korean Won will be able to conveniently convert Won into any of the supported cryptocurrency for the consumer to pay using a standard process like QR code scan or manual address copy XCELPay can settle fiat with merchants if they so desire In phase one the merchant can send the crypto to be converted to fiat to XCELPay for conversion to fiat In a future version the merchant wallet can be directly managed by XCEL-Pay so that settlement to fiat can be automated
Settlement System to settle in FAIT (explore business use-case for Everex to expand XCELPay in future for remittance b2b b2c payment multi-currency and person-to-person (P2P) transactions that include both fiat and cryptocurrencies over blockchain technology)
Both of these wallets integrate with other XCEL properties like XCELTrip XCELGames etc to show the balance points in XcelToken Plus These balance points can be swept into ethe-reum address on the public blockchain when it economically makes sense to do so
36 37
XCELGAMES
BITNAIRE
XCELGames is another pillar in the XCEL eco-system that strives to provide more utility to XcelToken Plus Everest Adven-ture is one such game currently offered in both iOS and Android platform These type of games will support XcelToken Plus as
Bitnaire is an example of an offering in this space It provides a social platform for crypto enthusiast to come together We envision some use-cases like crowdsourced marketing crowdsourced customer support community events etc to be hosted on this platform
XCELPay wallet will be integrated into these prod-uct to use XcelToken Plus as the cryptocurrency of choice
Various mechanism design can be applied to inte-grate XCELPay wallet with a social platform like Bitnaire XcelToken Plus as loyalty points Forums to proactive community governance
Utilize scalable App platform like loom network and utilize loom plasma chain for XcelToken Plus transfers within the game
Blockchain-based market place for in-all game purchases
first-class currency for activi-ties like in-app game purchase bonus points etc XCELPay wallet will be the default crypto wallet in these games the points obtained in the games can be converted to XcelToken Plus and swept into XCELPay wallet
From there it can easily be used in other XCEL properties like XCELTrip or even moved to an exchange where XcelToken Plus is listed
38 39
Source of Revenue ndash XCELTRIP
Source of revenue ndash XCELPay
1 Hotel Flight ticket sales (commission)
2 Advertisingpromotion revenue
3 The margin on crypto payments (transaction fee)
4 Token value appreciation
1 Listing Fee
2 Transaction Fee
3 Promotions ad space
4 Settlement fee
Source of revenue Bitnaire
1 IN-APP sales (stickers emojis premium access content publications etc)
2 Promotions and advertising fee
3 Fee for airdrop community access (data-base)
Vertical-wise Source of Revenue
6Our Strategy ndashSource of Growth and Revenue
Source of revenue XCELGames
1 IN-APP sales (avatars upgrades health packs badges multiplayer access)
2 Promotions and advertising fee
Source of revenue CoinGeo
1 Listing Fee
2 Trading Fee
3 Settlement fee (to FIAT) and Withdrawal fee
For All Financial Assumptions refer Section FINANCIAL ASSUMPTION (Page No74 )
40 41
XCELLab Revenue amp Spends Overview
XCELLab Revenue Model2019 2020 2021 2022 2023
XCELTripHotel Sales 2995044 4492566 6738849 10108274 15162410 Airline Ticket Sales 2090000 3135000 4702500 7053750 10580625
Ad and referral Revenue 3000000 3300000 3795000 Margin on Crypto Payments 299504 449257 673885 1010827 1516241 DB Revenue 3000000 6000000 12000000 18000000 30000000 Total XCELTrip 8384548 14076823 27115234 39472851 61054276
CoinGeoListing revenue 4030000 8866000 10639200 29789760 44684640 Trading Revenue 7300000 9125000 11406250 17109375 34218750 Settlement Revenue 200000 220000 264000 369600 554400 Withdrawal Revenue 3650000 4380000 5256000 7358400 11037600 DB Revenue 1500000 6000000 12000000 21000000 30000000 Total CoinGeo 16680000 28591000 39565450 75627135 120495390
XCELPayListing Revenue 100000 150000 200000 400000 400000 Transaction Revenue 6339044 9508566 14262849 21394274 32091410 Settlement Revenue 1965498 2948246 4422370 6633554 9950332 DB Revenue 150000 750000 3000000 15000000 30000000 Total XCELPay 8554542 13356812 21885219 43427828 72441742
XCELGamesIn-App Revenue 25000 50000 100000 200000 600000
Ad amp Data Revenue 5500000 6050000 6655000 Total XCELGames 25000 50000 5600000 6250000 7255000
BitnaireIn App Revenue 5000000 10000000 20000000 40000000 80000000 Community (DB) access Rev 3000000 6000000 12000000 32000000 64000000 Airdrop Access Revenue 1000000 5000000 - - - Total Bitnaire 9000000 21000000 32000000 72000000 144000000
XCELLab Total Revenue 42644090 77074635 126165903 236777814 405246408
XCELLab Expense Model2019 2020 2021 2021 2023
XCELTripFixed expense 1676910 2815365 5423047 7894570 12210855
Variable expense 3353819 5630729 10846094 15789140 24421711
Total XCELTrip 5030729 8446094 16269140 23683711 36632566
CoinGeoExpense 6672000 11436400 15826180 30250854 48198156
Total CoinGeo 6672000 11436400 15826180 30250854 48198156
XCELPayExpense 1710908 2671362 4377044 8685566 14488348
Total XCELPay 1710908 2671362 4377044 8685566 14488348
XCELGamesExpense 2500 5000 560000 625000 725500
Total XCELGames 2500 5000 560000 625000 725500
BitnaireExpense 3600000 8400000 12800000 28800000 57600000
Total Bitnaire 3600000 8400000 12800000 28800000 57600000
XCELLab Total Expense 17016137 30958856 49832364 92045130 157644570
DB = Data Base
42 43
7Marketing amp Promotions
Our Marketing plan is built to address this versatile eco-system which is evolving and dynamic in nature We have a creative marketing intelligence team who will constantly understand the market industry user dynamics and create activations pro-motion and amplification plans that best suit our requirements and budgets
3 Communication Platforms and activation plan
1 Consumer and Industry Overview
2 Our USP and Business Opportunity
44 45
XCELTrip
USP Book with Crypto
The OTA market is expected to be worth an estimated US$694bn in 2018 with a CAGR of 111 expected between 2016 and 2022 (sourcehttpswwwstatistacomtopics2704online-travel-market)
The cryptocurrency and blockchain community are a growing community of users (refer to graph on the right) who are constantly seeking relevant and real use-case for their crypto assets
The Travel amp Crypto match every well as a travel platform offers scalability sustainability and variety of use-cases for the crypto community to explore
Growth of the online travel market is driven by the increase in internet penetration rise in disposable income of people in emerging markets and ease of comparing a variety of travel options online Market players are introducing innovative travel and vacation package deals to assist travellers in making sound travel decisions as per their spending capabilities such as affordable packages for international destinations discounts on car rentals and cashback on international flights
bull Today travel is an expense Many spend a substantial amount of time and effort searching and comparing deals and offers and saving up for trips Many donrsquot even get to travel often in their lifetime Itrsquos time to democratize the travel industry everyone should travel see the world and its awesomeness and to this end XCELTrip not just lets you travel for less but helps you earn from your travel
bull XCELTrip is the only travel platform out there which offers users earning opportunity every time they use our platform to book travel services
Business Opportunity
Demographics
21 to 60 year old educated working or business professionals of all genders With a high-level of interest indulgence in travel finance and crypto
We want to influence The Millennial Gen-eration (individuals born from 1980 to 2000)
(3 httpswwwtravelprofessionalnewscomthe-millennial-travel-trends-of-the-larg-estgeneration- )
1 87 look to social media for travel inspiration for their next adventure
2 46 book travel through a smartphone or tablet meaning a strong mobile presence is also important 86 of Millennials are disappointed by bad mobile experiences
3 85 check multiple sites before booking to get the best deal possible
4 60 will upgrade their experience by purchasing extras like in-flight Wi-Fi Offering extras that appeal to this generation can generate more revenue
5 97 will post their experiences on social media
6 68 will remain loyal to a program that offers them the most rewards (cashfreebies upgrades discounts)
7 49 take last minute vacations meaning that offering last minute deals could be helpful in gaining business from millennial travellers
Target Consumer Base
It is a transformative time in retail The shopper is clearly in the driverrsquos seat enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behaviour ldquoEverywhere commercerdquo has taken root allowing consumers to shop however wherever and whenever they wantmdashwhether in stores online by mobile voice activation or click-and-collect Building world-class digital capabilities retailers across the globe are rapidly adapting to the fact that from the consumer perspective shopping is not about bricks versus clicks or one channel versus another Instead consumers are channel-agnostic The shopping journey and pre-shopping research is a fluid process with consumers bouncing between online and offline along the path to purchase How much does digital media influence consumer spending
In the 2016 report The New Digital Divide Deloitte found that digital interactions influence 56 cents of every dollar spent in bricks-and-mortar stores 2 up from 36 cents just three years prior3 Furthermore people who shop using different methodsmdashincluding online mobile and visits to a physical storemdashspend more than double those who only shop at bricks-and-mortar stores accord-ing to Deloittersquos The Omnichannel Opportunity study
Blockchain and cryptocurrency enthusiasts are Highly-invested in the successful adoption of cryptocurrencies in mainstream business activity This emotional investment in their success regularly supersedes their desire to follow the path of least resistance ie crypto users will endure higher barriers to use at this moment in time to help prop-agate the increased use of cryptocurrency
Derive above-average satisfaction from this use of cryptocurrency for real-worldapplications Aside from encouraging repeated-use of cryptocurrency for similar activities this dialled-up consumer experience satisfaction level serves as a drastically more effective tool to build brand loyalty for XCELPay
Demographics
21 to 50 year old educated working or business professionals of all genders with a high-level of interest indulgence in shopping and travel
46 47
XCELPay
USP Shop with Crypto
New Age consumer are Crypto Savvy
SourceDeloitte Research Document
Business Opportunity
Target Consumer Base
48 49
CoinGeo
USP A Secure Exchange you can trust
CoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
CoinGeo is built to disrupt the exchange eco-system The user will have better control access and comfort under CoinGeo unlike no other exchange Our transaction listing and exchange fee will be transparent and attractive
Blockchain platform was built to democratize the crypto usage to build trust among all classes of society without any discrimination
The growth in the crypto coins and token distribution has made an influx on many exchanges around the world
bull Many have failed to deliver trust ease of use and economical platform for traders to deal in their crypto
bull Currently the majority of exchanges charge high listing fees transaction fee etc which is unaffordable by many especially start-ups retail users
bull Most of the exchanges are anonymous with virtually zero CRM support
Business Opportunity
We are here to disrupt
CoinGeo is built to address high cost amp trust issues we have built a secure exchange where for the first six months we plan not to charge any listing fee transaction or withdrawal fee
Trading community
bull Our target user belongs to the Global crypto trading community both seasoned and new traders
bull Our focus will be on traders with an existing portfolio and trading at any of the top 10 exchanges
bull Itrsquos an open self-funded exchange without any native token amp ICO
bull The tokens that we list on our exchange has to go through a strict quality review to ensure their credibility
bull We will have a dedicated CRM support via mailchatcall to address user requirements
Target Consumer Base
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
8 9
XcelToken Plus Media Coverage
Event Participated
4TIMES
P L AT I N U MS P O N S O R
10 11
LIVE amp functional OTA platform BOOK OVER 800000 hotels 400 airlines around the world using CRYPTO
Successful integration of Crypto payment solution with OTA booking engine
IMP 100000 registrations 500000 regis-tered users and over 3 million visits in last 12 months
You can Book NOW using Bitcoin Bitcoin Cash Litecoin BnB XcelToken Plus ETH Verge
4-time platinum sponsors at the Block-chain-Expo Worldrsquos largest Blockchain Event
Only Blockchain Powered OTA platform to be showcased at Travel Daily Travel Expo at Shanghai China
Award-winning blockchain powered OTA presented in Korea Tourism Expo at Seoul South Korea
bull (ITB Global - Asia (16 -18 October 2019)
bull Presenting Sponsor of the Miss Oceania
bull Active Teams across UK USA Europe China Singapore Russia India and South-East Asia
UPCOMING EVENTS
Search
Select Pay with Crypto
Secure Crypto Exchange
TM
XCELPAY20
12 13
bull XCELPay 20 is here
bull XCELPay is a Secure Crypto Merchant Payment Solution User Wallet Cryp-to Payment Gateway
bull XCELPay 20 boosts amazing features and value added services including Se-cure Touch ID Easy to use QR code based system Multi-Language Support Multi-Currency Support Real Time Currency Conversion and many more
bull Use your XcelPay wallet for doing mobile recharge across 160 Countries
bull XCELPay wallet can be downloaded for iOS and Android phones
bull Visit xcelpayio for POS and Payment Gateway Integration support
bull XCELpay 20 Payment Gateway development started 16 FIAT currency integrated with balance display in both FIAT and Crypto
bull CoinGeo crypto exchange website is ready for deployment and Token listing is underway in full swing
bull Trading open from 1st April 2019
bull CoinGeo website is available in mul-tiple languages and is probably the first exchange to get a license from Republic of Malta
14 15
ldquoIncrease the adoption of crypto assets around the world by providing real utility-based use-cases and help bring the
blockchain eco-system into the mainstreamrdquo
Blockchain is driving decentralization of various business and other platforms including crypto around the world It is removing the need to trust middle-men within various processes in our soci-ety The above thoughts inspire XCELLabrsquos vision
XCELLab has embarked on an ambitious jour-ney to build an eco-system driven by blockchain technology and crypto use-cases that are built to address the issues and gaps in the travel hospi-tality and retail industry
XCELLab will act as the primary company (physi-cal registered entity) that owns various platforms each of them being an individual business entity spawning and nurturing other synergistic individ-ual platforms that are used to support and grow the eco-system
XCELLab ndash is also the creator of XcelToken Plus the crypto asset built to drive crypto uses and adoption around the world in the travel retail and related eco-system that could eventually be the utility token within the eco-system
By being the creator of the XcelToken Plus XCELlab the company and its founders will hold the majority share of token supplies
XCELTrip XCELPay and XCELGames are the 3 of the many use-cases platforms each of which will be registered as independent companies which are built to address key industry and consumer issues chase business opportunities by using the blockchain technology and XcelToken Plus to manage transactions in the relevant platform
XCELTrip XCELPay and XCELGames will bring crypto utilities and usage to people around the world by offering travel retail and entertainment solutions
Bitnaire and CoinGeo are also two independent companies that has adopted XcelToken Plus at an Enterprise Level for building their communities and reward their user base for loyalty and usage
2 Introduction to XCELLab ndash Our Mission Our Eco-system
XCELLAB
XCELLAB has created XcelToken Plus ndash A Crypto Asset developed to fuel crypto use-cases and also get adoption from other platforms at an enterprise level XCELLAB will own the majority of
its supplies XcelToken Plus will eventually work as an independent asset
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
Malta Singapore Malta Singapore Malta SingaporeNepal Malta
Created with a vision to support blockchain community by offering and investing in the blockchain education infrastructure development and support other
community lead innovation projects around the world
XCEL FOUNDATION
Secure Crypto Exchange
TM
Online TravelPlatform (OTA)powered byblockchain amp cryptodisrupting the trillion$ travel industry
Secure Crypto WalletPayment Gateway ampMerchant POS solution built to drivecrypto usage across global retail andE-commerce industry
A gamingplatform built toengage and rewardXCEL Community An acquisition platform to recruit young users to XCEL Community
A social networking platform built to engage and reward XCEL CommunityAn acquisition platform to recruit young users to XCEL Community
CoinGeo is a secure trusted amp transparent exchange to trade crypto assets Among the only handful of exchanges that is registered amp licensed
ONLINE TRAVEL
PLATFORM
CRYPTO PAYMENT
SOLUTION
GAMING
PLATFORM
SOCIAL NETWORK
PLATFORM
CRYPTO
EXCHANGE
B A S E D I N S I N G A P O R E
XCELGAMESLevel up with Crypto BITNAIRE
16 17
XcelToken Plus is an ERC20 token on the Ethe-reum Blockchain platform XcelToken Plus is a versatile token created to build engage and foster large crypto community within the hospi-tality retail and gaming industries
XCELLab is committed in building various use-cases for XcelToken Plus and use-case plat-form for other tokens together building an eco-system which empowers user community to use crypto for procuring everyday goods and services around the world
XcelToken Plus is the preferred token for platforms including
3XcelToken Plus ndash Use-cases and Distribution
The maximum supply of XcelToken Plus will be 50 Billion and they are allocated in the following manner
Ecosystem Team Loyalty Public Sale Reserve
30 10 15 30 15
15 bn 5 bn 75 bn 15 Bn 75 Bn
Note Bn = Billion
Token Supply
Secure Crypto Exchange
TM
BITNAIRE XCELGAMESLevel up with Crypto
18 19
Token Utilization Proposal Policy
Each of the business entity is allocated a certain percentage of tokens from the eco-system for the following purposes
The entity can use the allocated token supply to raise investment for business operation via public sale of the token Note A maximum sale limit is set at 50 of the token allocationholding value
The entity can only use the token sales for driving user loyalty platform marketing promotion and cross-functional tie-ups for driving relevant business growth parameters
The entity can use the token allocation for rewarding team performance hiring and retaining high-value talent
1
2
3
20 21
XcelToken Plus Availability
XcelToken Plus is now listed on multiple exchanges and users can purchase the same on the following exchanges
Token Liquidity
XcelToken Plus is now listed on multiple exchanges and XCELLab will proactively work with the other top ten exchanges to be listed on the same Providing liquidity is of paramount importance to keep a healthy token eco-system
XCELLab believes that decentralized exchanges will break out in 2019 and will play an important role in providing liquidity In that regard we are already researching decentralized protocols such as Kyber Network AirSwap and Bancor protocol We will be actively looking to provide the XcelToken Plus liquidity pool on these platforms
Exchanges
Xchange Wallet
Secure Crypto Exchange
TM
Wallets
OVER800000HOTEL
OVER400+
AIRLINES
ACROSS200+
COUNTRIES
22 23
4Our Business Model Verticals
XCELTRIPA Next-Gen Blockchain powered Travel Platform which has been built to disrupt the trillion-dollar travel industry It boasts of features which are set to democratize crypto use-cases
At XcelTrip you can book with cryptocurrency at over than 800000 hotels and around 400 airlines worldwide It is a crypto-payment enabled solution to help you book various holidays across the world using Bitcoin Ethereum Binance Coin and our own native XcelToken Plus (XLAB) We are constantly adding new tokens or coins such as Litecoin and others The major travel industry players are the GDS and aggregators who are monopolizing the majority of the market share and making the most profits The vision is to disrupt the industry by giving connectiv-ity and access to travelers directly to the travel service providers-en-abling a decentralized travel ecosystem The year 2019 is going to be an exponential growth year where more use-cases will be added including restaurant reservations events bookings transport services entertainment tours and more It doesnrsquot stop here instead itrsquos the beginning of disruption
HOTELS FLIGHTS RESTAURANTS CAB ENTERTAINMENT
Users around the world can log on to xceltripcom or download the XCELTrip app for iOS or Android phone and instantly book hotels resorts from around the world using the below-mentioned crypto
Ready Use case first of its kind crypto friendly online travel platform book over 800000 Hotels amp Resorts at over 200 countries
Powered by XcelToken Plus the most versatile token build to disruptthe crypto ecosystem
Choose from 400+ airlines for booking your air tickets
Pay with multiple cryptos
Adding exciting new services including restaurants taxi (cabs) entertainment amp more
XCELTRIP DIFFERENTIATORS
24 25
3 easy steps to a new income opportunity
Simple steps to incredible opportunity
EARN SUSTAINABLEINCOME
REGISTER ASAN IMP
REFERVENDOR
ENSURE RIGHTVENDORLISTING
DRIVE VENDOR SERVICEQUALITY
INDEPENDENT MARKETING PARTNERS PROGRAM
XCELTRIP USER JOURNEY
HOTEL BOOKING JOURNEY
FLIGHT BOOKING JOURNEY
Technology amp Empowerment are the two core pillars of XCELTriprsquos vision We want to create millions of ldquoTravelpreneursrdquo who will enjoy the benefit of attractive earnings as they become part of the XCELTriprsquos IMP Program
A Disruptive income opportunity
Join XCELTrip on this incredible lsquoTravelutionaryrsquo journey become our Independent Marketing Partner and earn whenyou travel
1 Register as an IMP on XCELTripcom
2 Pitch XCELTrip to Hotels
3 Refer Hotel Properties for listing on XCELTripcom
4 Post successful listing you earn a 25 commission on every booking made in your listed property
Recharge using XCELPay
26 27
XCELPAYXCELPay is the worldrsquos most trusted and lead-ing crypto wallet POS and payment gateway solution
XCELPay is integrated into an easy to use crypto wallet enabled tablet for receiving and
sending payments in crypto
XCELPay cuts out the unwanted middlemen by removing cardbank transaction fee currency conversion fee and other fees that have a damag-ing effect on the retailerrsquos margins
Powered with QR code
A QR based crypto payment solution is offering unmatched ease of use
Bars
Restaurants
Gas Stations
Convenient Stores
HotelsSpas
XCELPAY Wallet
XCELPay is a multi-crypto wallet which offers secure easy to use functionalities for novice users to use crypto in their everyday life for shopping and other transactions
XCELPay WalletXCELPay is the first-of-its-kind wallet which bridges the consumer use-case and merchant payment solution
You can use your wallet to make payments at
XCELPay 20 Features
XCELPay Payment gateway API
E-commerce companies can avoid costly transaction fee prevent fraudulent purchases and gain higher margins by using our secure payment gateway and access millions of crypto communities around the world
XCELPay Payment Gatewaybull E-commerce companies can use XCELPay API as their payment gateway solution to accept crypto on their websites and drive incremental sales You can visit XCELPayio for more details
bull Gain Incremental Business from Millions of Crypto users worldwide
bull Increase your margins by avoiding unwanted bank fee conversion fee transaction fee etc
bull Access a substantial user base from around the world
Recharge your mobile using XCELPay over Operators across Countries900 160
28 29
COINGEOCoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
Power to the user
CoinGeo is built to disrupt the exchange eco-sys-tem The user will have better control access and comfort under CoinGeo Our transaction listing and exchange fee will be transparent and attrac-tive
Multi-Language Support
CoinGeo is available in English Korean Chinese and more to be added shortly
CoinGeo Benefits
CUSTOMER SUPPORT
MULTI-LEVEL SECURE
TRANSPARENT FEE
EASE OF USE
Our platform offers user-friendly customer support via chat and Email to address your needs
round the clock
Multi-factor authentication and distributed storage to ensure
better safety
Choose from various plans that offer economic and
transparent fee options
Our platform is built to delight new users and empower
seasoned traders Advance technology with remarkable
ease of use
REFERRAL BONUS
Bring in new users traders and earn an attractive referral
bonus
HIGH TRADING LIMIT
Multiple limit levels backed with strong KYC verification
process that enable you to buy all the assets you wish with
peace of mind
Disruptive Features
1 Security notification on the dash-board to track activities
2 Manage your credit limit increase it with simple verification and valida-tion process
3 Day and Night Theme on Trade Page for ease of use
4 Add Favourites to your dashboard for quick access
30 31
XCELGAMESXCELGames has created first of its Android game ldquoEverest Adventurerdquo which is available for download on Google Play Store and App Store
Gaming community around the world has billions of users from all age groups majority of them are millennials Recent studies show that gamers are investing in digital money for entertainment and ability to earn and spend in the gaming eco-sys-tem
This massive communities are tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to XCEL eco-system and encourage them to be active users across various platforms
Everest Adventure
BITNAIRE
Imagine LinkedIn Tinder Medium Facebook WhatsApp and Telegram taking out the best of each features and putting it all in one ndash thatrsquos Bitnaire for you
In a fast-growing industry networking plays a key role in distrupting the blockchain industry and move towards mass adoption of crypto globally
Using the state of the art Block-chain technology combined with the creative flair and thoughtfulness Bitnaire has got to offer the best of its kind A
Next-Gen Social Network that has combined the best of all for connecting and socializing with the community on different levels within the Blockchain and Crypto space
The boundless feature creates platform transparency towards networking between block-chain and crypto users globally It allows relevant and seamless content curation with enhanced security Bitnaire will be a trusted mode of communication being a connector between communi-ties that enables direct channel of communication
At the end of the day what do communities want Ease of connecting and reaching out gaining support and authentic information flow
CHAT with Crypto Community
SHARE with Crypto Community
EARN from Crypto Community
BITNAIRECrypto Social Network
A Decentralized Social Network
32 33
5Technical Overview
bull We have decided to use the Ethereum blockchain platform as the core blockchain infrastructure to support the various vertical integrations XcelToken Plus is an ERC20 token on Ethereum blockchain
bull We feel that Ethereum eco-system is the most advanced and progressive eco-system with the largest developer mindset The community so far has done a good job of balancing decentralization with scalability
bull Letrsquos deep dive into each vertical on how blockchain will come into play
HOTEL
HOTEL
PMS OTA
OTA
OTA
OTA
1
2
N
3
CHANNELMANAGER
ManageInventory priceand booking
Push inventorybooking andprice to CM
XcelTrip
Bookingcom
34 35
XCELTRIP
Looking at the current state of the blockchain eco-system we feel that most prudent practical and tactical way to design and architect the system is to adopt a progressive decentralization roadmap Instead of building on a scalable but centralized platform like EOS we feel it is prudent to stay the course with decentralized platform like Ethe-
reum This space is still evolv-ing and the best practices are still being discovered There-fore rather than embark on an unknown path of decentraliza-tion of the whole platform parts that are ready and robust will be tackled first Therefore we will start with enabling the accep-tance of popular cryptocurren-cies for booking This will add
to the utility of cryptocurrencies in the space where there seems to be a dearth of it
To provide an easy on-ramp to existing hotels XCELTrip supports two paths to integra-tion
1Integration with Chanel Manager aggregator
2 ExtraNet
This allows existing hotels who are integrated with channel managers to provide their properties via XCELTrip platform
In extranet XCELTrip will integrate with the chan-nel manager used by the vendor enabling tight integration between XCELTrip and hotel booking system
This enables crypto community with one more platform to spend their cryptocurrencies like BTC ETH BNB and XCEL
XCELTrip will continue to accept popular cryp-tocurrencies to provide more options to users
XCELTrip will issue cashback in XcelToken Plus to customers who book their hotels Settlement to merchants will be fiat as we feel that merchants are not ready to hold cryptocurrency just yet due to its volatility
Vendor able to list their properties on the platform
Decentralized storage using IPFS
XCELPAY
We realize that the best way to serve the crypto community and help expand this nascent eco-system is by enabling the use-cases In that quest XCEL-Pay serves as a perfect payment vehicle to meet the two-sided market in bringing the custom-ers and merchants together
XCELPay offers consumer and merchant wallets Both wallets share the majority of the code base and use react-native for cross-platform compatibility This provides a robust envi-ronment that can re-use most of the development and test-ing efforts resulting in a better tested and secure product It also provides faster turnaround time for adding new features on both platforms
Consumer wallet is a standard wallet that supports BIP39 mnemonic seed phrases It
supports a standard way to send cryptocurrency such as with QR code scan and sending to an address
Merchant wallet supports currency conversion between the cryptocurrencies supported and fiat currency of interest For example a merchant that deals with South Korean Won will be able to conveniently convert Won into any of the supported cryptocurrency for the consumer to pay using a standard process like QR code scan or manual address copy XCELPay can settle fiat with merchants if they so desire In phase one the merchant can send the crypto to be converted to fiat to XCELPay for conversion to fiat In a future version the merchant wallet can be directly managed by XCEL-Pay so that settlement to fiat can be automated
Settlement System to settle in FAIT (explore business use-case for Everex to expand XCELPay in future for remittance b2b b2c payment multi-currency and person-to-person (P2P) transactions that include both fiat and cryptocurrencies over blockchain technology)
Both of these wallets integrate with other XCEL properties like XCELTrip XCELGames etc to show the balance points in XcelToken Plus These balance points can be swept into ethe-reum address on the public blockchain when it economically makes sense to do so
36 37
XCELGAMES
BITNAIRE
XCELGames is another pillar in the XCEL eco-system that strives to provide more utility to XcelToken Plus Everest Adven-ture is one such game currently offered in both iOS and Android platform These type of games will support XcelToken Plus as
Bitnaire is an example of an offering in this space It provides a social platform for crypto enthusiast to come together We envision some use-cases like crowdsourced marketing crowdsourced customer support community events etc to be hosted on this platform
XCELPay wallet will be integrated into these prod-uct to use XcelToken Plus as the cryptocurrency of choice
Various mechanism design can be applied to inte-grate XCELPay wallet with a social platform like Bitnaire XcelToken Plus as loyalty points Forums to proactive community governance
Utilize scalable App platform like loom network and utilize loom plasma chain for XcelToken Plus transfers within the game
Blockchain-based market place for in-all game purchases
first-class currency for activi-ties like in-app game purchase bonus points etc XCELPay wallet will be the default crypto wallet in these games the points obtained in the games can be converted to XcelToken Plus and swept into XCELPay wallet
From there it can easily be used in other XCEL properties like XCELTrip or even moved to an exchange where XcelToken Plus is listed
38 39
Source of Revenue ndash XCELTRIP
Source of revenue ndash XCELPay
1 Hotel Flight ticket sales (commission)
2 Advertisingpromotion revenue
3 The margin on crypto payments (transaction fee)
4 Token value appreciation
1 Listing Fee
2 Transaction Fee
3 Promotions ad space
4 Settlement fee
Source of revenue Bitnaire
1 IN-APP sales (stickers emojis premium access content publications etc)
2 Promotions and advertising fee
3 Fee for airdrop community access (data-base)
Vertical-wise Source of Revenue
6Our Strategy ndashSource of Growth and Revenue
Source of revenue XCELGames
1 IN-APP sales (avatars upgrades health packs badges multiplayer access)
2 Promotions and advertising fee
Source of revenue CoinGeo
1 Listing Fee
2 Trading Fee
3 Settlement fee (to FIAT) and Withdrawal fee
For All Financial Assumptions refer Section FINANCIAL ASSUMPTION (Page No74 )
40 41
XCELLab Revenue amp Spends Overview
XCELLab Revenue Model2019 2020 2021 2022 2023
XCELTripHotel Sales 2995044 4492566 6738849 10108274 15162410 Airline Ticket Sales 2090000 3135000 4702500 7053750 10580625
Ad and referral Revenue 3000000 3300000 3795000 Margin on Crypto Payments 299504 449257 673885 1010827 1516241 DB Revenue 3000000 6000000 12000000 18000000 30000000 Total XCELTrip 8384548 14076823 27115234 39472851 61054276
CoinGeoListing revenue 4030000 8866000 10639200 29789760 44684640 Trading Revenue 7300000 9125000 11406250 17109375 34218750 Settlement Revenue 200000 220000 264000 369600 554400 Withdrawal Revenue 3650000 4380000 5256000 7358400 11037600 DB Revenue 1500000 6000000 12000000 21000000 30000000 Total CoinGeo 16680000 28591000 39565450 75627135 120495390
XCELPayListing Revenue 100000 150000 200000 400000 400000 Transaction Revenue 6339044 9508566 14262849 21394274 32091410 Settlement Revenue 1965498 2948246 4422370 6633554 9950332 DB Revenue 150000 750000 3000000 15000000 30000000 Total XCELPay 8554542 13356812 21885219 43427828 72441742
XCELGamesIn-App Revenue 25000 50000 100000 200000 600000
Ad amp Data Revenue 5500000 6050000 6655000 Total XCELGames 25000 50000 5600000 6250000 7255000
BitnaireIn App Revenue 5000000 10000000 20000000 40000000 80000000 Community (DB) access Rev 3000000 6000000 12000000 32000000 64000000 Airdrop Access Revenue 1000000 5000000 - - - Total Bitnaire 9000000 21000000 32000000 72000000 144000000
XCELLab Total Revenue 42644090 77074635 126165903 236777814 405246408
XCELLab Expense Model2019 2020 2021 2021 2023
XCELTripFixed expense 1676910 2815365 5423047 7894570 12210855
Variable expense 3353819 5630729 10846094 15789140 24421711
Total XCELTrip 5030729 8446094 16269140 23683711 36632566
CoinGeoExpense 6672000 11436400 15826180 30250854 48198156
Total CoinGeo 6672000 11436400 15826180 30250854 48198156
XCELPayExpense 1710908 2671362 4377044 8685566 14488348
Total XCELPay 1710908 2671362 4377044 8685566 14488348
XCELGamesExpense 2500 5000 560000 625000 725500
Total XCELGames 2500 5000 560000 625000 725500
BitnaireExpense 3600000 8400000 12800000 28800000 57600000
Total Bitnaire 3600000 8400000 12800000 28800000 57600000
XCELLab Total Expense 17016137 30958856 49832364 92045130 157644570
DB = Data Base
42 43
7Marketing amp Promotions
Our Marketing plan is built to address this versatile eco-system which is evolving and dynamic in nature We have a creative marketing intelligence team who will constantly understand the market industry user dynamics and create activations pro-motion and amplification plans that best suit our requirements and budgets
3 Communication Platforms and activation plan
1 Consumer and Industry Overview
2 Our USP and Business Opportunity
44 45
XCELTrip
USP Book with Crypto
The OTA market is expected to be worth an estimated US$694bn in 2018 with a CAGR of 111 expected between 2016 and 2022 (sourcehttpswwwstatistacomtopics2704online-travel-market)
The cryptocurrency and blockchain community are a growing community of users (refer to graph on the right) who are constantly seeking relevant and real use-case for their crypto assets
The Travel amp Crypto match every well as a travel platform offers scalability sustainability and variety of use-cases for the crypto community to explore
Growth of the online travel market is driven by the increase in internet penetration rise in disposable income of people in emerging markets and ease of comparing a variety of travel options online Market players are introducing innovative travel and vacation package deals to assist travellers in making sound travel decisions as per their spending capabilities such as affordable packages for international destinations discounts on car rentals and cashback on international flights
bull Today travel is an expense Many spend a substantial amount of time and effort searching and comparing deals and offers and saving up for trips Many donrsquot even get to travel often in their lifetime Itrsquos time to democratize the travel industry everyone should travel see the world and its awesomeness and to this end XCELTrip not just lets you travel for less but helps you earn from your travel
bull XCELTrip is the only travel platform out there which offers users earning opportunity every time they use our platform to book travel services
Business Opportunity
Demographics
21 to 60 year old educated working or business professionals of all genders With a high-level of interest indulgence in travel finance and crypto
We want to influence The Millennial Gen-eration (individuals born from 1980 to 2000)
(3 httpswwwtravelprofessionalnewscomthe-millennial-travel-trends-of-the-larg-estgeneration- )
1 87 look to social media for travel inspiration for their next adventure
2 46 book travel through a smartphone or tablet meaning a strong mobile presence is also important 86 of Millennials are disappointed by bad mobile experiences
3 85 check multiple sites before booking to get the best deal possible
4 60 will upgrade their experience by purchasing extras like in-flight Wi-Fi Offering extras that appeal to this generation can generate more revenue
5 97 will post their experiences on social media
6 68 will remain loyal to a program that offers them the most rewards (cashfreebies upgrades discounts)
7 49 take last minute vacations meaning that offering last minute deals could be helpful in gaining business from millennial travellers
Target Consumer Base
It is a transformative time in retail The shopper is clearly in the driverrsquos seat enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behaviour ldquoEverywhere commercerdquo has taken root allowing consumers to shop however wherever and whenever they wantmdashwhether in stores online by mobile voice activation or click-and-collect Building world-class digital capabilities retailers across the globe are rapidly adapting to the fact that from the consumer perspective shopping is not about bricks versus clicks or one channel versus another Instead consumers are channel-agnostic The shopping journey and pre-shopping research is a fluid process with consumers bouncing between online and offline along the path to purchase How much does digital media influence consumer spending
In the 2016 report The New Digital Divide Deloitte found that digital interactions influence 56 cents of every dollar spent in bricks-and-mortar stores 2 up from 36 cents just three years prior3 Furthermore people who shop using different methodsmdashincluding online mobile and visits to a physical storemdashspend more than double those who only shop at bricks-and-mortar stores accord-ing to Deloittersquos The Omnichannel Opportunity study
Blockchain and cryptocurrency enthusiasts are Highly-invested in the successful adoption of cryptocurrencies in mainstream business activity This emotional investment in their success regularly supersedes their desire to follow the path of least resistance ie crypto users will endure higher barriers to use at this moment in time to help prop-agate the increased use of cryptocurrency
Derive above-average satisfaction from this use of cryptocurrency for real-worldapplications Aside from encouraging repeated-use of cryptocurrency for similar activities this dialled-up consumer experience satisfaction level serves as a drastically more effective tool to build brand loyalty for XCELPay
Demographics
21 to 50 year old educated working or business professionals of all genders with a high-level of interest indulgence in shopping and travel
46 47
XCELPay
USP Shop with Crypto
New Age consumer are Crypto Savvy
SourceDeloitte Research Document
Business Opportunity
Target Consumer Base
48 49
CoinGeo
USP A Secure Exchange you can trust
CoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
CoinGeo is built to disrupt the exchange eco-system The user will have better control access and comfort under CoinGeo unlike no other exchange Our transaction listing and exchange fee will be transparent and attractive
Blockchain platform was built to democratize the crypto usage to build trust among all classes of society without any discrimination
The growth in the crypto coins and token distribution has made an influx on many exchanges around the world
bull Many have failed to deliver trust ease of use and economical platform for traders to deal in their crypto
bull Currently the majority of exchanges charge high listing fees transaction fee etc which is unaffordable by many especially start-ups retail users
bull Most of the exchanges are anonymous with virtually zero CRM support
Business Opportunity
We are here to disrupt
CoinGeo is built to address high cost amp trust issues we have built a secure exchange where for the first six months we plan not to charge any listing fee transaction or withdrawal fee
Trading community
bull Our target user belongs to the Global crypto trading community both seasoned and new traders
bull Our focus will be on traders with an existing portfolio and trading at any of the top 10 exchanges
bull Itrsquos an open self-funded exchange without any native token amp ICO
bull The tokens that we list on our exchange has to go through a strict quality review to ensure their credibility
bull We will have a dedicated CRM support via mailchatcall to address user requirements
Target Consumer Base
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
10 11
LIVE amp functional OTA platform BOOK OVER 800000 hotels 400 airlines around the world using CRYPTO
Successful integration of Crypto payment solution with OTA booking engine
IMP 100000 registrations 500000 regis-tered users and over 3 million visits in last 12 months
You can Book NOW using Bitcoin Bitcoin Cash Litecoin BnB XcelToken Plus ETH Verge
4-time platinum sponsors at the Block-chain-Expo Worldrsquos largest Blockchain Event
Only Blockchain Powered OTA platform to be showcased at Travel Daily Travel Expo at Shanghai China
Award-winning blockchain powered OTA presented in Korea Tourism Expo at Seoul South Korea
bull (ITB Global - Asia (16 -18 October 2019)
bull Presenting Sponsor of the Miss Oceania
bull Active Teams across UK USA Europe China Singapore Russia India and South-East Asia
UPCOMING EVENTS
Search
Select Pay with Crypto
Secure Crypto Exchange
TM
XCELPAY20
12 13
bull XCELPay 20 is here
bull XCELPay is a Secure Crypto Merchant Payment Solution User Wallet Cryp-to Payment Gateway
bull XCELPay 20 boosts amazing features and value added services including Se-cure Touch ID Easy to use QR code based system Multi-Language Support Multi-Currency Support Real Time Currency Conversion and many more
bull Use your XcelPay wallet for doing mobile recharge across 160 Countries
bull XCELPay wallet can be downloaded for iOS and Android phones
bull Visit xcelpayio for POS and Payment Gateway Integration support
bull XCELpay 20 Payment Gateway development started 16 FIAT currency integrated with balance display in both FIAT and Crypto
bull CoinGeo crypto exchange website is ready for deployment and Token listing is underway in full swing
bull Trading open from 1st April 2019
bull CoinGeo website is available in mul-tiple languages and is probably the first exchange to get a license from Republic of Malta
14 15
ldquoIncrease the adoption of crypto assets around the world by providing real utility-based use-cases and help bring the
blockchain eco-system into the mainstreamrdquo
Blockchain is driving decentralization of various business and other platforms including crypto around the world It is removing the need to trust middle-men within various processes in our soci-ety The above thoughts inspire XCELLabrsquos vision
XCELLab has embarked on an ambitious jour-ney to build an eco-system driven by blockchain technology and crypto use-cases that are built to address the issues and gaps in the travel hospi-tality and retail industry
XCELLab will act as the primary company (physi-cal registered entity) that owns various platforms each of them being an individual business entity spawning and nurturing other synergistic individ-ual platforms that are used to support and grow the eco-system
XCELLab ndash is also the creator of XcelToken Plus the crypto asset built to drive crypto uses and adoption around the world in the travel retail and related eco-system that could eventually be the utility token within the eco-system
By being the creator of the XcelToken Plus XCELlab the company and its founders will hold the majority share of token supplies
XCELTrip XCELPay and XCELGames are the 3 of the many use-cases platforms each of which will be registered as independent companies which are built to address key industry and consumer issues chase business opportunities by using the blockchain technology and XcelToken Plus to manage transactions in the relevant platform
XCELTrip XCELPay and XCELGames will bring crypto utilities and usage to people around the world by offering travel retail and entertainment solutions
Bitnaire and CoinGeo are also two independent companies that has adopted XcelToken Plus at an Enterprise Level for building their communities and reward their user base for loyalty and usage
2 Introduction to XCELLab ndash Our Mission Our Eco-system
XCELLAB
XCELLAB has created XcelToken Plus ndash A Crypto Asset developed to fuel crypto use-cases and also get adoption from other platforms at an enterprise level XCELLAB will own the majority of
its supplies XcelToken Plus will eventually work as an independent asset
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
Malta Singapore Malta Singapore Malta SingaporeNepal Malta
Created with a vision to support blockchain community by offering and investing in the blockchain education infrastructure development and support other
community lead innovation projects around the world
XCEL FOUNDATION
Secure Crypto Exchange
TM
Online TravelPlatform (OTA)powered byblockchain amp cryptodisrupting the trillion$ travel industry
Secure Crypto WalletPayment Gateway ampMerchant POS solution built to drivecrypto usage across global retail andE-commerce industry
A gamingplatform built toengage and rewardXCEL Community An acquisition platform to recruit young users to XCEL Community
A social networking platform built to engage and reward XCEL CommunityAn acquisition platform to recruit young users to XCEL Community
CoinGeo is a secure trusted amp transparent exchange to trade crypto assets Among the only handful of exchanges that is registered amp licensed
ONLINE TRAVEL
PLATFORM
CRYPTO PAYMENT
SOLUTION
GAMING
PLATFORM
SOCIAL NETWORK
PLATFORM
CRYPTO
EXCHANGE
B A S E D I N S I N G A P O R E
XCELGAMESLevel up with Crypto BITNAIRE
16 17
XcelToken Plus is an ERC20 token on the Ethe-reum Blockchain platform XcelToken Plus is a versatile token created to build engage and foster large crypto community within the hospi-tality retail and gaming industries
XCELLab is committed in building various use-cases for XcelToken Plus and use-case plat-form for other tokens together building an eco-system which empowers user community to use crypto for procuring everyday goods and services around the world
XcelToken Plus is the preferred token for platforms including
3XcelToken Plus ndash Use-cases and Distribution
The maximum supply of XcelToken Plus will be 50 Billion and they are allocated in the following manner
Ecosystem Team Loyalty Public Sale Reserve
30 10 15 30 15
15 bn 5 bn 75 bn 15 Bn 75 Bn
Note Bn = Billion
Token Supply
Secure Crypto Exchange
TM
BITNAIRE XCELGAMESLevel up with Crypto
18 19
Token Utilization Proposal Policy
Each of the business entity is allocated a certain percentage of tokens from the eco-system for the following purposes
The entity can use the allocated token supply to raise investment for business operation via public sale of the token Note A maximum sale limit is set at 50 of the token allocationholding value
The entity can only use the token sales for driving user loyalty platform marketing promotion and cross-functional tie-ups for driving relevant business growth parameters
The entity can use the token allocation for rewarding team performance hiring and retaining high-value talent
1
2
3
20 21
XcelToken Plus Availability
XcelToken Plus is now listed on multiple exchanges and users can purchase the same on the following exchanges
Token Liquidity
XcelToken Plus is now listed on multiple exchanges and XCELLab will proactively work with the other top ten exchanges to be listed on the same Providing liquidity is of paramount importance to keep a healthy token eco-system
XCELLab believes that decentralized exchanges will break out in 2019 and will play an important role in providing liquidity In that regard we are already researching decentralized protocols such as Kyber Network AirSwap and Bancor protocol We will be actively looking to provide the XcelToken Plus liquidity pool on these platforms
Exchanges
Xchange Wallet
Secure Crypto Exchange
TM
Wallets
OVER800000HOTEL
OVER400+
AIRLINES
ACROSS200+
COUNTRIES
22 23
4Our Business Model Verticals
XCELTRIPA Next-Gen Blockchain powered Travel Platform which has been built to disrupt the trillion-dollar travel industry It boasts of features which are set to democratize crypto use-cases
At XcelTrip you can book with cryptocurrency at over than 800000 hotels and around 400 airlines worldwide It is a crypto-payment enabled solution to help you book various holidays across the world using Bitcoin Ethereum Binance Coin and our own native XcelToken Plus (XLAB) We are constantly adding new tokens or coins such as Litecoin and others The major travel industry players are the GDS and aggregators who are monopolizing the majority of the market share and making the most profits The vision is to disrupt the industry by giving connectiv-ity and access to travelers directly to the travel service providers-en-abling a decentralized travel ecosystem The year 2019 is going to be an exponential growth year where more use-cases will be added including restaurant reservations events bookings transport services entertainment tours and more It doesnrsquot stop here instead itrsquos the beginning of disruption
HOTELS FLIGHTS RESTAURANTS CAB ENTERTAINMENT
Users around the world can log on to xceltripcom or download the XCELTrip app for iOS or Android phone and instantly book hotels resorts from around the world using the below-mentioned crypto
Ready Use case first of its kind crypto friendly online travel platform book over 800000 Hotels amp Resorts at over 200 countries
Powered by XcelToken Plus the most versatile token build to disruptthe crypto ecosystem
Choose from 400+ airlines for booking your air tickets
Pay with multiple cryptos
Adding exciting new services including restaurants taxi (cabs) entertainment amp more
XCELTRIP DIFFERENTIATORS
24 25
3 easy steps to a new income opportunity
Simple steps to incredible opportunity
EARN SUSTAINABLEINCOME
REGISTER ASAN IMP
REFERVENDOR
ENSURE RIGHTVENDORLISTING
DRIVE VENDOR SERVICEQUALITY
INDEPENDENT MARKETING PARTNERS PROGRAM
XCELTRIP USER JOURNEY
HOTEL BOOKING JOURNEY
FLIGHT BOOKING JOURNEY
Technology amp Empowerment are the two core pillars of XCELTriprsquos vision We want to create millions of ldquoTravelpreneursrdquo who will enjoy the benefit of attractive earnings as they become part of the XCELTriprsquos IMP Program
A Disruptive income opportunity
Join XCELTrip on this incredible lsquoTravelutionaryrsquo journey become our Independent Marketing Partner and earn whenyou travel
1 Register as an IMP on XCELTripcom
2 Pitch XCELTrip to Hotels
3 Refer Hotel Properties for listing on XCELTripcom
4 Post successful listing you earn a 25 commission on every booking made in your listed property
Recharge using XCELPay
26 27
XCELPAYXCELPay is the worldrsquos most trusted and lead-ing crypto wallet POS and payment gateway solution
XCELPay is integrated into an easy to use crypto wallet enabled tablet for receiving and
sending payments in crypto
XCELPay cuts out the unwanted middlemen by removing cardbank transaction fee currency conversion fee and other fees that have a damag-ing effect on the retailerrsquos margins
Powered with QR code
A QR based crypto payment solution is offering unmatched ease of use
Bars
Restaurants
Gas Stations
Convenient Stores
HotelsSpas
XCELPAY Wallet
XCELPay is a multi-crypto wallet which offers secure easy to use functionalities for novice users to use crypto in their everyday life for shopping and other transactions
XCELPay WalletXCELPay is the first-of-its-kind wallet which bridges the consumer use-case and merchant payment solution
You can use your wallet to make payments at
XCELPay 20 Features
XCELPay Payment gateway API
E-commerce companies can avoid costly transaction fee prevent fraudulent purchases and gain higher margins by using our secure payment gateway and access millions of crypto communities around the world
XCELPay Payment Gatewaybull E-commerce companies can use XCELPay API as their payment gateway solution to accept crypto on their websites and drive incremental sales You can visit XCELPayio for more details
bull Gain Incremental Business from Millions of Crypto users worldwide
bull Increase your margins by avoiding unwanted bank fee conversion fee transaction fee etc
bull Access a substantial user base from around the world
Recharge your mobile using XCELPay over Operators across Countries900 160
28 29
COINGEOCoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
Power to the user
CoinGeo is built to disrupt the exchange eco-sys-tem The user will have better control access and comfort under CoinGeo Our transaction listing and exchange fee will be transparent and attrac-tive
Multi-Language Support
CoinGeo is available in English Korean Chinese and more to be added shortly
CoinGeo Benefits
CUSTOMER SUPPORT
MULTI-LEVEL SECURE
TRANSPARENT FEE
EASE OF USE
Our platform offers user-friendly customer support via chat and Email to address your needs
round the clock
Multi-factor authentication and distributed storage to ensure
better safety
Choose from various plans that offer economic and
transparent fee options
Our platform is built to delight new users and empower
seasoned traders Advance technology with remarkable
ease of use
REFERRAL BONUS
Bring in new users traders and earn an attractive referral
bonus
HIGH TRADING LIMIT
Multiple limit levels backed with strong KYC verification
process that enable you to buy all the assets you wish with
peace of mind
Disruptive Features
1 Security notification on the dash-board to track activities
2 Manage your credit limit increase it with simple verification and valida-tion process
3 Day and Night Theme on Trade Page for ease of use
4 Add Favourites to your dashboard for quick access
30 31
XCELGAMESXCELGames has created first of its Android game ldquoEverest Adventurerdquo which is available for download on Google Play Store and App Store
Gaming community around the world has billions of users from all age groups majority of them are millennials Recent studies show that gamers are investing in digital money for entertainment and ability to earn and spend in the gaming eco-sys-tem
This massive communities are tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to XCEL eco-system and encourage them to be active users across various platforms
Everest Adventure
BITNAIRE
Imagine LinkedIn Tinder Medium Facebook WhatsApp and Telegram taking out the best of each features and putting it all in one ndash thatrsquos Bitnaire for you
In a fast-growing industry networking plays a key role in distrupting the blockchain industry and move towards mass adoption of crypto globally
Using the state of the art Block-chain technology combined with the creative flair and thoughtfulness Bitnaire has got to offer the best of its kind A
Next-Gen Social Network that has combined the best of all for connecting and socializing with the community on different levels within the Blockchain and Crypto space
The boundless feature creates platform transparency towards networking between block-chain and crypto users globally It allows relevant and seamless content curation with enhanced security Bitnaire will be a trusted mode of communication being a connector between communi-ties that enables direct channel of communication
At the end of the day what do communities want Ease of connecting and reaching out gaining support and authentic information flow
CHAT with Crypto Community
SHARE with Crypto Community
EARN from Crypto Community
BITNAIRECrypto Social Network
A Decentralized Social Network
32 33
5Technical Overview
bull We have decided to use the Ethereum blockchain platform as the core blockchain infrastructure to support the various vertical integrations XcelToken Plus is an ERC20 token on Ethereum blockchain
bull We feel that Ethereum eco-system is the most advanced and progressive eco-system with the largest developer mindset The community so far has done a good job of balancing decentralization with scalability
bull Letrsquos deep dive into each vertical on how blockchain will come into play
HOTEL
HOTEL
PMS OTA
OTA
OTA
OTA
1
2
N
3
CHANNELMANAGER
ManageInventory priceand booking
Push inventorybooking andprice to CM
XcelTrip
Bookingcom
34 35
XCELTRIP
Looking at the current state of the blockchain eco-system we feel that most prudent practical and tactical way to design and architect the system is to adopt a progressive decentralization roadmap Instead of building on a scalable but centralized platform like EOS we feel it is prudent to stay the course with decentralized platform like Ethe-
reum This space is still evolv-ing and the best practices are still being discovered There-fore rather than embark on an unknown path of decentraliza-tion of the whole platform parts that are ready and robust will be tackled first Therefore we will start with enabling the accep-tance of popular cryptocurren-cies for booking This will add
to the utility of cryptocurrencies in the space where there seems to be a dearth of it
To provide an easy on-ramp to existing hotels XCELTrip supports two paths to integra-tion
1Integration with Chanel Manager aggregator
2 ExtraNet
This allows existing hotels who are integrated with channel managers to provide their properties via XCELTrip platform
In extranet XCELTrip will integrate with the chan-nel manager used by the vendor enabling tight integration between XCELTrip and hotel booking system
This enables crypto community with one more platform to spend their cryptocurrencies like BTC ETH BNB and XCEL
XCELTrip will continue to accept popular cryp-tocurrencies to provide more options to users
XCELTrip will issue cashback in XcelToken Plus to customers who book their hotels Settlement to merchants will be fiat as we feel that merchants are not ready to hold cryptocurrency just yet due to its volatility
Vendor able to list their properties on the platform
Decentralized storage using IPFS
XCELPAY
We realize that the best way to serve the crypto community and help expand this nascent eco-system is by enabling the use-cases In that quest XCEL-Pay serves as a perfect payment vehicle to meet the two-sided market in bringing the custom-ers and merchants together
XCELPay offers consumer and merchant wallets Both wallets share the majority of the code base and use react-native for cross-platform compatibility This provides a robust envi-ronment that can re-use most of the development and test-ing efforts resulting in a better tested and secure product It also provides faster turnaround time for adding new features on both platforms
Consumer wallet is a standard wallet that supports BIP39 mnemonic seed phrases It
supports a standard way to send cryptocurrency such as with QR code scan and sending to an address
Merchant wallet supports currency conversion between the cryptocurrencies supported and fiat currency of interest For example a merchant that deals with South Korean Won will be able to conveniently convert Won into any of the supported cryptocurrency for the consumer to pay using a standard process like QR code scan or manual address copy XCELPay can settle fiat with merchants if they so desire In phase one the merchant can send the crypto to be converted to fiat to XCELPay for conversion to fiat In a future version the merchant wallet can be directly managed by XCEL-Pay so that settlement to fiat can be automated
Settlement System to settle in FAIT (explore business use-case for Everex to expand XCELPay in future for remittance b2b b2c payment multi-currency and person-to-person (P2P) transactions that include both fiat and cryptocurrencies over blockchain technology)
Both of these wallets integrate with other XCEL properties like XCELTrip XCELGames etc to show the balance points in XcelToken Plus These balance points can be swept into ethe-reum address on the public blockchain when it economically makes sense to do so
36 37
XCELGAMES
BITNAIRE
XCELGames is another pillar in the XCEL eco-system that strives to provide more utility to XcelToken Plus Everest Adven-ture is one such game currently offered in both iOS and Android platform These type of games will support XcelToken Plus as
Bitnaire is an example of an offering in this space It provides a social platform for crypto enthusiast to come together We envision some use-cases like crowdsourced marketing crowdsourced customer support community events etc to be hosted on this platform
XCELPay wallet will be integrated into these prod-uct to use XcelToken Plus as the cryptocurrency of choice
Various mechanism design can be applied to inte-grate XCELPay wallet with a social platform like Bitnaire XcelToken Plus as loyalty points Forums to proactive community governance
Utilize scalable App platform like loom network and utilize loom plasma chain for XcelToken Plus transfers within the game
Blockchain-based market place for in-all game purchases
first-class currency for activi-ties like in-app game purchase bonus points etc XCELPay wallet will be the default crypto wallet in these games the points obtained in the games can be converted to XcelToken Plus and swept into XCELPay wallet
From there it can easily be used in other XCEL properties like XCELTrip or even moved to an exchange where XcelToken Plus is listed
38 39
Source of Revenue ndash XCELTRIP
Source of revenue ndash XCELPay
1 Hotel Flight ticket sales (commission)
2 Advertisingpromotion revenue
3 The margin on crypto payments (transaction fee)
4 Token value appreciation
1 Listing Fee
2 Transaction Fee
3 Promotions ad space
4 Settlement fee
Source of revenue Bitnaire
1 IN-APP sales (stickers emojis premium access content publications etc)
2 Promotions and advertising fee
3 Fee for airdrop community access (data-base)
Vertical-wise Source of Revenue
6Our Strategy ndashSource of Growth and Revenue
Source of revenue XCELGames
1 IN-APP sales (avatars upgrades health packs badges multiplayer access)
2 Promotions and advertising fee
Source of revenue CoinGeo
1 Listing Fee
2 Trading Fee
3 Settlement fee (to FIAT) and Withdrawal fee
For All Financial Assumptions refer Section FINANCIAL ASSUMPTION (Page No74 )
40 41
XCELLab Revenue amp Spends Overview
XCELLab Revenue Model2019 2020 2021 2022 2023
XCELTripHotel Sales 2995044 4492566 6738849 10108274 15162410 Airline Ticket Sales 2090000 3135000 4702500 7053750 10580625
Ad and referral Revenue 3000000 3300000 3795000 Margin on Crypto Payments 299504 449257 673885 1010827 1516241 DB Revenue 3000000 6000000 12000000 18000000 30000000 Total XCELTrip 8384548 14076823 27115234 39472851 61054276
CoinGeoListing revenue 4030000 8866000 10639200 29789760 44684640 Trading Revenue 7300000 9125000 11406250 17109375 34218750 Settlement Revenue 200000 220000 264000 369600 554400 Withdrawal Revenue 3650000 4380000 5256000 7358400 11037600 DB Revenue 1500000 6000000 12000000 21000000 30000000 Total CoinGeo 16680000 28591000 39565450 75627135 120495390
XCELPayListing Revenue 100000 150000 200000 400000 400000 Transaction Revenue 6339044 9508566 14262849 21394274 32091410 Settlement Revenue 1965498 2948246 4422370 6633554 9950332 DB Revenue 150000 750000 3000000 15000000 30000000 Total XCELPay 8554542 13356812 21885219 43427828 72441742
XCELGamesIn-App Revenue 25000 50000 100000 200000 600000
Ad amp Data Revenue 5500000 6050000 6655000 Total XCELGames 25000 50000 5600000 6250000 7255000
BitnaireIn App Revenue 5000000 10000000 20000000 40000000 80000000 Community (DB) access Rev 3000000 6000000 12000000 32000000 64000000 Airdrop Access Revenue 1000000 5000000 - - - Total Bitnaire 9000000 21000000 32000000 72000000 144000000
XCELLab Total Revenue 42644090 77074635 126165903 236777814 405246408
XCELLab Expense Model2019 2020 2021 2021 2023
XCELTripFixed expense 1676910 2815365 5423047 7894570 12210855
Variable expense 3353819 5630729 10846094 15789140 24421711
Total XCELTrip 5030729 8446094 16269140 23683711 36632566
CoinGeoExpense 6672000 11436400 15826180 30250854 48198156
Total CoinGeo 6672000 11436400 15826180 30250854 48198156
XCELPayExpense 1710908 2671362 4377044 8685566 14488348
Total XCELPay 1710908 2671362 4377044 8685566 14488348
XCELGamesExpense 2500 5000 560000 625000 725500
Total XCELGames 2500 5000 560000 625000 725500
BitnaireExpense 3600000 8400000 12800000 28800000 57600000
Total Bitnaire 3600000 8400000 12800000 28800000 57600000
XCELLab Total Expense 17016137 30958856 49832364 92045130 157644570
DB = Data Base
42 43
7Marketing amp Promotions
Our Marketing plan is built to address this versatile eco-system which is evolving and dynamic in nature We have a creative marketing intelligence team who will constantly understand the market industry user dynamics and create activations pro-motion and amplification plans that best suit our requirements and budgets
3 Communication Platforms and activation plan
1 Consumer and Industry Overview
2 Our USP and Business Opportunity
44 45
XCELTrip
USP Book with Crypto
The OTA market is expected to be worth an estimated US$694bn in 2018 with a CAGR of 111 expected between 2016 and 2022 (sourcehttpswwwstatistacomtopics2704online-travel-market)
The cryptocurrency and blockchain community are a growing community of users (refer to graph on the right) who are constantly seeking relevant and real use-case for their crypto assets
The Travel amp Crypto match every well as a travel platform offers scalability sustainability and variety of use-cases for the crypto community to explore
Growth of the online travel market is driven by the increase in internet penetration rise in disposable income of people in emerging markets and ease of comparing a variety of travel options online Market players are introducing innovative travel and vacation package deals to assist travellers in making sound travel decisions as per their spending capabilities such as affordable packages for international destinations discounts on car rentals and cashback on international flights
bull Today travel is an expense Many spend a substantial amount of time and effort searching and comparing deals and offers and saving up for trips Many donrsquot even get to travel often in their lifetime Itrsquos time to democratize the travel industry everyone should travel see the world and its awesomeness and to this end XCELTrip not just lets you travel for less but helps you earn from your travel
bull XCELTrip is the only travel platform out there which offers users earning opportunity every time they use our platform to book travel services
Business Opportunity
Demographics
21 to 60 year old educated working or business professionals of all genders With a high-level of interest indulgence in travel finance and crypto
We want to influence The Millennial Gen-eration (individuals born from 1980 to 2000)
(3 httpswwwtravelprofessionalnewscomthe-millennial-travel-trends-of-the-larg-estgeneration- )
1 87 look to social media for travel inspiration for their next adventure
2 46 book travel through a smartphone or tablet meaning a strong mobile presence is also important 86 of Millennials are disappointed by bad mobile experiences
3 85 check multiple sites before booking to get the best deal possible
4 60 will upgrade their experience by purchasing extras like in-flight Wi-Fi Offering extras that appeal to this generation can generate more revenue
5 97 will post their experiences on social media
6 68 will remain loyal to a program that offers them the most rewards (cashfreebies upgrades discounts)
7 49 take last minute vacations meaning that offering last minute deals could be helpful in gaining business from millennial travellers
Target Consumer Base
It is a transformative time in retail The shopper is clearly in the driverrsquos seat enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behaviour ldquoEverywhere commercerdquo has taken root allowing consumers to shop however wherever and whenever they wantmdashwhether in stores online by mobile voice activation or click-and-collect Building world-class digital capabilities retailers across the globe are rapidly adapting to the fact that from the consumer perspective shopping is not about bricks versus clicks or one channel versus another Instead consumers are channel-agnostic The shopping journey and pre-shopping research is a fluid process with consumers bouncing between online and offline along the path to purchase How much does digital media influence consumer spending
In the 2016 report The New Digital Divide Deloitte found that digital interactions influence 56 cents of every dollar spent in bricks-and-mortar stores 2 up from 36 cents just three years prior3 Furthermore people who shop using different methodsmdashincluding online mobile and visits to a physical storemdashspend more than double those who only shop at bricks-and-mortar stores accord-ing to Deloittersquos The Omnichannel Opportunity study
Blockchain and cryptocurrency enthusiasts are Highly-invested in the successful adoption of cryptocurrencies in mainstream business activity This emotional investment in their success regularly supersedes their desire to follow the path of least resistance ie crypto users will endure higher barriers to use at this moment in time to help prop-agate the increased use of cryptocurrency
Derive above-average satisfaction from this use of cryptocurrency for real-worldapplications Aside from encouraging repeated-use of cryptocurrency for similar activities this dialled-up consumer experience satisfaction level serves as a drastically more effective tool to build brand loyalty for XCELPay
Demographics
21 to 50 year old educated working or business professionals of all genders with a high-level of interest indulgence in shopping and travel
46 47
XCELPay
USP Shop with Crypto
New Age consumer are Crypto Savvy
SourceDeloitte Research Document
Business Opportunity
Target Consumer Base
48 49
CoinGeo
USP A Secure Exchange you can trust
CoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
CoinGeo is built to disrupt the exchange eco-system The user will have better control access and comfort under CoinGeo unlike no other exchange Our transaction listing and exchange fee will be transparent and attractive
Blockchain platform was built to democratize the crypto usage to build trust among all classes of society without any discrimination
The growth in the crypto coins and token distribution has made an influx on many exchanges around the world
bull Many have failed to deliver trust ease of use and economical platform for traders to deal in their crypto
bull Currently the majority of exchanges charge high listing fees transaction fee etc which is unaffordable by many especially start-ups retail users
bull Most of the exchanges are anonymous with virtually zero CRM support
Business Opportunity
We are here to disrupt
CoinGeo is built to address high cost amp trust issues we have built a secure exchange where for the first six months we plan not to charge any listing fee transaction or withdrawal fee
Trading community
bull Our target user belongs to the Global crypto trading community both seasoned and new traders
bull Our focus will be on traders with an existing portfolio and trading at any of the top 10 exchanges
bull Itrsquos an open self-funded exchange without any native token amp ICO
bull The tokens that we list on our exchange has to go through a strict quality review to ensure their credibility
bull We will have a dedicated CRM support via mailchatcall to address user requirements
Target Consumer Base
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
Secure Crypto Exchange
TM
XCELPAY20
12 13
bull XCELPay 20 is here
bull XCELPay is a Secure Crypto Merchant Payment Solution User Wallet Cryp-to Payment Gateway
bull XCELPay 20 boosts amazing features and value added services including Se-cure Touch ID Easy to use QR code based system Multi-Language Support Multi-Currency Support Real Time Currency Conversion and many more
bull Use your XcelPay wallet for doing mobile recharge across 160 Countries
bull XCELPay wallet can be downloaded for iOS and Android phones
bull Visit xcelpayio for POS and Payment Gateway Integration support
bull XCELpay 20 Payment Gateway development started 16 FIAT currency integrated with balance display in both FIAT and Crypto
bull CoinGeo crypto exchange website is ready for deployment and Token listing is underway in full swing
bull Trading open from 1st April 2019
bull CoinGeo website is available in mul-tiple languages and is probably the first exchange to get a license from Republic of Malta
14 15
ldquoIncrease the adoption of crypto assets around the world by providing real utility-based use-cases and help bring the
blockchain eco-system into the mainstreamrdquo
Blockchain is driving decentralization of various business and other platforms including crypto around the world It is removing the need to trust middle-men within various processes in our soci-ety The above thoughts inspire XCELLabrsquos vision
XCELLab has embarked on an ambitious jour-ney to build an eco-system driven by blockchain technology and crypto use-cases that are built to address the issues and gaps in the travel hospi-tality and retail industry
XCELLab will act as the primary company (physi-cal registered entity) that owns various platforms each of them being an individual business entity spawning and nurturing other synergistic individ-ual platforms that are used to support and grow the eco-system
XCELLab ndash is also the creator of XcelToken Plus the crypto asset built to drive crypto uses and adoption around the world in the travel retail and related eco-system that could eventually be the utility token within the eco-system
By being the creator of the XcelToken Plus XCELlab the company and its founders will hold the majority share of token supplies
XCELTrip XCELPay and XCELGames are the 3 of the many use-cases platforms each of which will be registered as independent companies which are built to address key industry and consumer issues chase business opportunities by using the blockchain technology and XcelToken Plus to manage transactions in the relevant platform
XCELTrip XCELPay and XCELGames will bring crypto utilities and usage to people around the world by offering travel retail and entertainment solutions
Bitnaire and CoinGeo are also two independent companies that has adopted XcelToken Plus at an Enterprise Level for building their communities and reward their user base for loyalty and usage
2 Introduction to XCELLab ndash Our Mission Our Eco-system
XCELLAB
XCELLAB has created XcelToken Plus ndash A Crypto Asset developed to fuel crypto use-cases and also get adoption from other platforms at an enterprise level XCELLAB will own the majority of
its supplies XcelToken Plus will eventually work as an independent asset
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
Malta Singapore Malta Singapore Malta SingaporeNepal Malta
Created with a vision to support blockchain community by offering and investing in the blockchain education infrastructure development and support other
community lead innovation projects around the world
XCEL FOUNDATION
Secure Crypto Exchange
TM
Online TravelPlatform (OTA)powered byblockchain amp cryptodisrupting the trillion$ travel industry
Secure Crypto WalletPayment Gateway ampMerchant POS solution built to drivecrypto usage across global retail andE-commerce industry
A gamingplatform built toengage and rewardXCEL Community An acquisition platform to recruit young users to XCEL Community
A social networking platform built to engage and reward XCEL CommunityAn acquisition platform to recruit young users to XCEL Community
CoinGeo is a secure trusted amp transparent exchange to trade crypto assets Among the only handful of exchanges that is registered amp licensed
ONLINE TRAVEL
PLATFORM
CRYPTO PAYMENT
SOLUTION
GAMING
PLATFORM
SOCIAL NETWORK
PLATFORM
CRYPTO
EXCHANGE
B A S E D I N S I N G A P O R E
XCELGAMESLevel up with Crypto BITNAIRE
16 17
XcelToken Plus is an ERC20 token on the Ethe-reum Blockchain platform XcelToken Plus is a versatile token created to build engage and foster large crypto community within the hospi-tality retail and gaming industries
XCELLab is committed in building various use-cases for XcelToken Plus and use-case plat-form for other tokens together building an eco-system which empowers user community to use crypto for procuring everyday goods and services around the world
XcelToken Plus is the preferred token for platforms including
3XcelToken Plus ndash Use-cases and Distribution
The maximum supply of XcelToken Plus will be 50 Billion and they are allocated in the following manner
Ecosystem Team Loyalty Public Sale Reserve
30 10 15 30 15
15 bn 5 bn 75 bn 15 Bn 75 Bn
Note Bn = Billion
Token Supply
Secure Crypto Exchange
TM
BITNAIRE XCELGAMESLevel up with Crypto
18 19
Token Utilization Proposal Policy
Each of the business entity is allocated a certain percentage of tokens from the eco-system for the following purposes
The entity can use the allocated token supply to raise investment for business operation via public sale of the token Note A maximum sale limit is set at 50 of the token allocationholding value
The entity can only use the token sales for driving user loyalty platform marketing promotion and cross-functional tie-ups for driving relevant business growth parameters
The entity can use the token allocation for rewarding team performance hiring and retaining high-value talent
1
2
3
20 21
XcelToken Plus Availability
XcelToken Plus is now listed on multiple exchanges and users can purchase the same on the following exchanges
Token Liquidity
XcelToken Plus is now listed on multiple exchanges and XCELLab will proactively work with the other top ten exchanges to be listed on the same Providing liquidity is of paramount importance to keep a healthy token eco-system
XCELLab believes that decentralized exchanges will break out in 2019 and will play an important role in providing liquidity In that regard we are already researching decentralized protocols such as Kyber Network AirSwap and Bancor protocol We will be actively looking to provide the XcelToken Plus liquidity pool on these platforms
Exchanges
Xchange Wallet
Secure Crypto Exchange
TM
Wallets
OVER800000HOTEL
OVER400+
AIRLINES
ACROSS200+
COUNTRIES
22 23
4Our Business Model Verticals
XCELTRIPA Next-Gen Blockchain powered Travel Platform which has been built to disrupt the trillion-dollar travel industry It boasts of features which are set to democratize crypto use-cases
At XcelTrip you can book with cryptocurrency at over than 800000 hotels and around 400 airlines worldwide It is a crypto-payment enabled solution to help you book various holidays across the world using Bitcoin Ethereum Binance Coin and our own native XcelToken Plus (XLAB) We are constantly adding new tokens or coins such as Litecoin and others The major travel industry players are the GDS and aggregators who are monopolizing the majority of the market share and making the most profits The vision is to disrupt the industry by giving connectiv-ity and access to travelers directly to the travel service providers-en-abling a decentralized travel ecosystem The year 2019 is going to be an exponential growth year where more use-cases will be added including restaurant reservations events bookings transport services entertainment tours and more It doesnrsquot stop here instead itrsquos the beginning of disruption
HOTELS FLIGHTS RESTAURANTS CAB ENTERTAINMENT
Users around the world can log on to xceltripcom or download the XCELTrip app for iOS or Android phone and instantly book hotels resorts from around the world using the below-mentioned crypto
Ready Use case first of its kind crypto friendly online travel platform book over 800000 Hotels amp Resorts at over 200 countries
Powered by XcelToken Plus the most versatile token build to disruptthe crypto ecosystem
Choose from 400+ airlines for booking your air tickets
Pay with multiple cryptos
Adding exciting new services including restaurants taxi (cabs) entertainment amp more
XCELTRIP DIFFERENTIATORS
24 25
3 easy steps to a new income opportunity
Simple steps to incredible opportunity
EARN SUSTAINABLEINCOME
REGISTER ASAN IMP
REFERVENDOR
ENSURE RIGHTVENDORLISTING
DRIVE VENDOR SERVICEQUALITY
INDEPENDENT MARKETING PARTNERS PROGRAM
XCELTRIP USER JOURNEY
HOTEL BOOKING JOURNEY
FLIGHT BOOKING JOURNEY
Technology amp Empowerment are the two core pillars of XCELTriprsquos vision We want to create millions of ldquoTravelpreneursrdquo who will enjoy the benefit of attractive earnings as they become part of the XCELTriprsquos IMP Program
A Disruptive income opportunity
Join XCELTrip on this incredible lsquoTravelutionaryrsquo journey become our Independent Marketing Partner and earn whenyou travel
1 Register as an IMP on XCELTripcom
2 Pitch XCELTrip to Hotels
3 Refer Hotel Properties for listing on XCELTripcom
4 Post successful listing you earn a 25 commission on every booking made in your listed property
Recharge using XCELPay
26 27
XCELPAYXCELPay is the worldrsquos most trusted and lead-ing crypto wallet POS and payment gateway solution
XCELPay is integrated into an easy to use crypto wallet enabled tablet for receiving and
sending payments in crypto
XCELPay cuts out the unwanted middlemen by removing cardbank transaction fee currency conversion fee and other fees that have a damag-ing effect on the retailerrsquos margins
Powered with QR code
A QR based crypto payment solution is offering unmatched ease of use
Bars
Restaurants
Gas Stations
Convenient Stores
HotelsSpas
XCELPAY Wallet
XCELPay is a multi-crypto wallet which offers secure easy to use functionalities for novice users to use crypto in their everyday life for shopping and other transactions
XCELPay WalletXCELPay is the first-of-its-kind wallet which bridges the consumer use-case and merchant payment solution
You can use your wallet to make payments at
XCELPay 20 Features
XCELPay Payment gateway API
E-commerce companies can avoid costly transaction fee prevent fraudulent purchases and gain higher margins by using our secure payment gateway and access millions of crypto communities around the world
XCELPay Payment Gatewaybull E-commerce companies can use XCELPay API as their payment gateway solution to accept crypto on their websites and drive incremental sales You can visit XCELPayio for more details
bull Gain Incremental Business from Millions of Crypto users worldwide
bull Increase your margins by avoiding unwanted bank fee conversion fee transaction fee etc
bull Access a substantial user base from around the world
Recharge your mobile using XCELPay over Operators across Countries900 160
28 29
COINGEOCoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
Power to the user
CoinGeo is built to disrupt the exchange eco-sys-tem The user will have better control access and comfort under CoinGeo Our transaction listing and exchange fee will be transparent and attrac-tive
Multi-Language Support
CoinGeo is available in English Korean Chinese and more to be added shortly
CoinGeo Benefits
CUSTOMER SUPPORT
MULTI-LEVEL SECURE
TRANSPARENT FEE
EASE OF USE
Our platform offers user-friendly customer support via chat and Email to address your needs
round the clock
Multi-factor authentication and distributed storage to ensure
better safety
Choose from various plans that offer economic and
transparent fee options
Our platform is built to delight new users and empower
seasoned traders Advance technology with remarkable
ease of use
REFERRAL BONUS
Bring in new users traders and earn an attractive referral
bonus
HIGH TRADING LIMIT
Multiple limit levels backed with strong KYC verification
process that enable you to buy all the assets you wish with
peace of mind
Disruptive Features
1 Security notification on the dash-board to track activities
2 Manage your credit limit increase it with simple verification and valida-tion process
3 Day and Night Theme on Trade Page for ease of use
4 Add Favourites to your dashboard for quick access
30 31
XCELGAMESXCELGames has created first of its Android game ldquoEverest Adventurerdquo which is available for download on Google Play Store and App Store
Gaming community around the world has billions of users from all age groups majority of them are millennials Recent studies show that gamers are investing in digital money for entertainment and ability to earn and spend in the gaming eco-sys-tem
This massive communities are tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to XCEL eco-system and encourage them to be active users across various platforms
Everest Adventure
BITNAIRE
Imagine LinkedIn Tinder Medium Facebook WhatsApp and Telegram taking out the best of each features and putting it all in one ndash thatrsquos Bitnaire for you
In a fast-growing industry networking plays a key role in distrupting the blockchain industry and move towards mass adoption of crypto globally
Using the state of the art Block-chain technology combined with the creative flair and thoughtfulness Bitnaire has got to offer the best of its kind A
Next-Gen Social Network that has combined the best of all for connecting and socializing with the community on different levels within the Blockchain and Crypto space
The boundless feature creates platform transparency towards networking between block-chain and crypto users globally It allows relevant and seamless content curation with enhanced security Bitnaire will be a trusted mode of communication being a connector between communi-ties that enables direct channel of communication
At the end of the day what do communities want Ease of connecting and reaching out gaining support and authentic information flow
CHAT with Crypto Community
SHARE with Crypto Community
EARN from Crypto Community
BITNAIRECrypto Social Network
A Decentralized Social Network
32 33
5Technical Overview
bull We have decided to use the Ethereum blockchain platform as the core blockchain infrastructure to support the various vertical integrations XcelToken Plus is an ERC20 token on Ethereum blockchain
bull We feel that Ethereum eco-system is the most advanced and progressive eco-system with the largest developer mindset The community so far has done a good job of balancing decentralization with scalability
bull Letrsquos deep dive into each vertical on how blockchain will come into play
HOTEL
HOTEL
PMS OTA
OTA
OTA
OTA
1
2
N
3
CHANNELMANAGER
ManageInventory priceand booking
Push inventorybooking andprice to CM
XcelTrip
Bookingcom
34 35
XCELTRIP
Looking at the current state of the blockchain eco-system we feel that most prudent practical and tactical way to design and architect the system is to adopt a progressive decentralization roadmap Instead of building on a scalable but centralized platform like EOS we feel it is prudent to stay the course with decentralized platform like Ethe-
reum This space is still evolv-ing and the best practices are still being discovered There-fore rather than embark on an unknown path of decentraliza-tion of the whole platform parts that are ready and robust will be tackled first Therefore we will start with enabling the accep-tance of popular cryptocurren-cies for booking This will add
to the utility of cryptocurrencies in the space where there seems to be a dearth of it
To provide an easy on-ramp to existing hotels XCELTrip supports two paths to integra-tion
1Integration with Chanel Manager aggregator
2 ExtraNet
This allows existing hotels who are integrated with channel managers to provide their properties via XCELTrip platform
In extranet XCELTrip will integrate with the chan-nel manager used by the vendor enabling tight integration between XCELTrip and hotel booking system
This enables crypto community with one more platform to spend their cryptocurrencies like BTC ETH BNB and XCEL
XCELTrip will continue to accept popular cryp-tocurrencies to provide more options to users
XCELTrip will issue cashback in XcelToken Plus to customers who book their hotels Settlement to merchants will be fiat as we feel that merchants are not ready to hold cryptocurrency just yet due to its volatility
Vendor able to list their properties on the platform
Decentralized storage using IPFS
XCELPAY
We realize that the best way to serve the crypto community and help expand this nascent eco-system is by enabling the use-cases In that quest XCEL-Pay serves as a perfect payment vehicle to meet the two-sided market in bringing the custom-ers and merchants together
XCELPay offers consumer and merchant wallets Both wallets share the majority of the code base and use react-native for cross-platform compatibility This provides a robust envi-ronment that can re-use most of the development and test-ing efforts resulting in a better tested and secure product It also provides faster turnaround time for adding new features on both platforms
Consumer wallet is a standard wallet that supports BIP39 mnemonic seed phrases It
supports a standard way to send cryptocurrency such as with QR code scan and sending to an address
Merchant wallet supports currency conversion between the cryptocurrencies supported and fiat currency of interest For example a merchant that deals with South Korean Won will be able to conveniently convert Won into any of the supported cryptocurrency for the consumer to pay using a standard process like QR code scan or manual address copy XCELPay can settle fiat with merchants if they so desire In phase one the merchant can send the crypto to be converted to fiat to XCELPay for conversion to fiat In a future version the merchant wallet can be directly managed by XCEL-Pay so that settlement to fiat can be automated
Settlement System to settle in FAIT (explore business use-case for Everex to expand XCELPay in future for remittance b2b b2c payment multi-currency and person-to-person (P2P) transactions that include both fiat and cryptocurrencies over blockchain technology)
Both of these wallets integrate with other XCEL properties like XCELTrip XCELGames etc to show the balance points in XcelToken Plus These balance points can be swept into ethe-reum address on the public blockchain when it economically makes sense to do so
36 37
XCELGAMES
BITNAIRE
XCELGames is another pillar in the XCEL eco-system that strives to provide more utility to XcelToken Plus Everest Adven-ture is one such game currently offered in both iOS and Android platform These type of games will support XcelToken Plus as
Bitnaire is an example of an offering in this space It provides a social platform for crypto enthusiast to come together We envision some use-cases like crowdsourced marketing crowdsourced customer support community events etc to be hosted on this platform
XCELPay wallet will be integrated into these prod-uct to use XcelToken Plus as the cryptocurrency of choice
Various mechanism design can be applied to inte-grate XCELPay wallet with a social platform like Bitnaire XcelToken Plus as loyalty points Forums to proactive community governance
Utilize scalable App platform like loom network and utilize loom plasma chain for XcelToken Plus transfers within the game
Blockchain-based market place for in-all game purchases
first-class currency for activi-ties like in-app game purchase bonus points etc XCELPay wallet will be the default crypto wallet in these games the points obtained in the games can be converted to XcelToken Plus and swept into XCELPay wallet
From there it can easily be used in other XCEL properties like XCELTrip or even moved to an exchange where XcelToken Plus is listed
38 39
Source of Revenue ndash XCELTRIP
Source of revenue ndash XCELPay
1 Hotel Flight ticket sales (commission)
2 Advertisingpromotion revenue
3 The margin on crypto payments (transaction fee)
4 Token value appreciation
1 Listing Fee
2 Transaction Fee
3 Promotions ad space
4 Settlement fee
Source of revenue Bitnaire
1 IN-APP sales (stickers emojis premium access content publications etc)
2 Promotions and advertising fee
3 Fee for airdrop community access (data-base)
Vertical-wise Source of Revenue
6Our Strategy ndashSource of Growth and Revenue
Source of revenue XCELGames
1 IN-APP sales (avatars upgrades health packs badges multiplayer access)
2 Promotions and advertising fee
Source of revenue CoinGeo
1 Listing Fee
2 Trading Fee
3 Settlement fee (to FIAT) and Withdrawal fee
For All Financial Assumptions refer Section FINANCIAL ASSUMPTION (Page No74 )
40 41
XCELLab Revenue amp Spends Overview
XCELLab Revenue Model2019 2020 2021 2022 2023
XCELTripHotel Sales 2995044 4492566 6738849 10108274 15162410 Airline Ticket Sales 2090000 3135000 4702500 7053750 10580625
Ad and referral Revenue 3000000 3300000 3795000 Margin on Crypto Payments 299504 449257 673885 1010827 1516241 DB Revenue 3000000 6000000 12000000 18000000 30000000 Total XCELTrip 8384548 14076823 27115234 39472851 61054276
CoinGeoListing revenue 4030000 8866000 10639200 29789760 44684640 Trading Revenue 7300000 9125000 11406250 17109375 34218750 Settlement Revenue 200000 220000 264000 369600 554400 Withdrawal Revenue 3650000 4380000 5256000 7358400 11037600 DB Revenue 1500000 6000000 12000000 21000000 30000000 Total CoinGeo 16680000 28591000 39565450 75627135 120495390
XCELPayListing Revenue 100000 150000 200000 400000 400000 Transaction Revenue 6339044 9508566 14262849 21394274 32091410 Settlement Revenue 1965498 2948246 4422370 6633554 9950332 DB Revenue 150000 750000 3000000 15000000 30000000 Total XCELPay 8554542 13356812 21885219 43427828 72441742
XCELGamesIn-App Revenue 25000 50000 100000 200000 600000
Ad amp Data Revenue 5500000 6050000 6655000 Total XCELGames 25000 50000 5600000 6250000 7255000
BitnaireIn App Revenue 5000000 10000000 20000000 40000000 80000000 Community (DB) access Rev 3000000 6000000 12000000 32000000 64000000 Airdrop Access Revenue 1000000 5000000 - - - Total Bitnaire 9000000 21000000 32000000 72000000 144000000
XCELLab Total Revenue 42644090 77074635 126165903 236777814 405246408
XCELLab Expense Model2019 2020 2021 2021 2023
XCELTripFixed expense 1676910 2815365 5423047 7894570 12210855
Variable expense 3353819 5630729 10846094 15789140 24421711
Total XCELTrip 5030729 8446094 16269140 23683711 36632566
CoinGeoExpense 6672000 11436400 15826180 30250854 48198156
Total CoinGeo 6672000 11436400 15826180 30250854 48198156
XCELPayExpense 1710908 2671362 4377044 8685566 14488348
Total XCELPay 1710908 2671362 4377044 8685566 14488348
XCELGamesExpense 2500 5000 560000 625000 725500
Total XCELGames 2500 5000 560000 625000 725500
BitnaireExpense 3600000 8400000 12800000 28800000 57600000
Total Bitnaire 3600000 8400000 12800000 28800000 57600000
XCELLab Total Expense 17016137 30958856 49832364 92045130 157644570
DB = Data Base
42 43
7Marketing amp Promotions
Our Marketing plan is built to address this versatile eco-system which is evolving and dynamic in nature We have a creative marketing intelligence team who will constantly understand the market industry user dynamics and create activations pro-motion and amplification plans that best suit our requirements and budgets
3 Communication Platforms and activation plan
1 Consumer and Industry Overview
2 Our USP and Business Opportunity
44 45
XCELTrip
USP Book with Crypto
The OTA market is expected to be worth an estimated US$694bn in 2018 with a CAGR of 111 expected between 2016 and 2022 (sourcehttpswwwstatistacomtopics2704online-travel-market)
The cryptocurrency and blockchain community are a growing community of users (refer to graph on the right) who are constantly seeking relevant and real use-case for their crypto assets
The Travel amp Crypto match every well as a travel platform offers scalability sustainability and variety of use-cases for the crypto community to explore
Growth of the online travel market is driven by the increase in internet penetration rise in disposable income of people in emerging markets and ease of comparing a variety of travel options online Market players are introducing innovative travel and vacation package deals to assist travellers in making sound travel decisions as per their spending capabilities such as affordable packages for international destinations discounts on car rentals and cashback on international flights
bull Today travel is an expense Many spend a substantial amount of time and effort searching and comparing deals and offers and saving up for trips Many donrsquot even get to travel often in their lifetime Itrsquos time to democratize the travel industry everyone should travel see the world and its awesomeness and to this end XCELTrip not just lets you travel for less but helps you earn from your travel
bull XCELTrip is the only travel platform out there which offers users earning opportunity every time they use our platform to book travel services
Business Opportunity
Demographics
21 to 60 year old educated working or business professionals of all genders With a high-level of interest indulgence in travel finance and crypto
We want to influence The Millennial Gen-eration (individuals born from 1980 to 2000)
(3 httpswwwtravelprofessionalnewscomthe-millennial-travel-trends-of-the-larg-estgeneration- )
1 87 look to social media for travel inspiration for their next adventure
2 46 book travel through a smartphone or tablet meaning a strong mobile presence is also important 86 of Millennials are disappointed by bad mobile experiences
3 85 check multiple sites before booking to get the best deal possible
4 60 will upgrade their experience by purchasing extras like in-flight Wi-Fi Offering extras that appeal to this generation can generate more revenue
5 97 will post their experiences on social media
6 68 will remain loyal to a program that offers them the most rewards (cashfreebies upgrades discounts)
7 49 take last minute vacations meaning that offering last minute deals could be helpful in gaining business from millennial travellers
Target Consumer Base
It is a transformative time in retail The shopper is clearly in the driverrsquos seat enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behaviour ldquoEverywhere commercerdquo has taken root allowing consumers to shop however wherever and whenever they wantmdashwhether in stores online by mobile voice activation or click-and-collect Building world-class digital capabilities retailers across the globe are rapidly adapting to the fact that from the consumer perspective shopping is not about bricks versus clicks or one channel versus another Instead consumers are channel-agnostic The shopping journey and pre-shopping research is a fluid process with consumers bouncing between online and offline along the path to purchase How much does digital media influence consumer spending
In the 2016 report The New Digital Divide Deloitte found that digital interactions influence 56 cents of every dollar spent in bricks-and-mortar stores 2 up from 36 cents just three years prior3 Furthermore people who shop using different methodsmdashincluding online mobile and visits to a physical storemdashspend more than double those who only shop at bricks-and-mortar stores accord-ing to Deloittersquos The Omnichannel Opportunity study
Blockchain and cryptocurrency enthusiasts are Highly-invested in the successful adoption of cryptocurrencies in mainstream business activity This emotional investment in their success regularly supersedes their desire to follow the path of least resistance ie crypto users will endure higher barriers to use at this moment in time to help prop-agate the increased use of cryptocurrency
Derive above-average satisfaction from this use of cryptocurrency for real-worldapplications Aside from encouraging repeated-use of cryptocurrency for similar activities this dialled-up consumer experience satisfaction level serves as a drastically more effective tool to build brand loyalty for XCELPay
Demographics
21 to 50 year old educated working or business professionals of all genders with a high-level of interest indulgence in shopping and travel
46 47
XCELPay
USP Shop with Crypto
New Age consumer are Crypto Savvy
SourceDeloitte Research Document
Business Opportunity
Target Consumer Base
48 49
CoinGeo
USP A Secure Exchange you can trust
CoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
CoinGeo is built to disrupt the exchange eco-system The user will have better control access and comfort under CoinGeo unlike no other exchange Our transaction listing and exchange fee will be transparent and attractive
Blockchain platform was built to democratize the crypto usage to build trust among all classes of society without any discrimination
The growth in the crypto coins and token distribution has made an influx on many exchanges around the world
bull Many have failed to deliver trust ease of use and economical platform for traders to deal in their crypto
bull Currently the majority of exchanges charge high listing fees transaction fee etc which is unaffordable by many especially start-ups retail users
bull Most of the exchanges are anonymous with virtually zero CRM support
Business Opportunity
We are here to disrupt
CoinGeo is built to address high cost amp trust issues we have built a secure exchange where for the first six months we plan not to charge any listing fee transaction or withdrawal fee
Trading community
bull Our target user belongs to the Global crypto trading community both seasoned and new traders
bull Our focus will be on traders with an existing portfolio and trading at any of the top 10 exchanges
bull Itrsquos an open self-funded exchange without any native token amp ICO
bull The tokens that we list on our exchange has to go through a strict quality review to ensure their credibility
bull We will have a dedicated CRM support via mailchatcall to address user requirements
Target Consumer Base
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
14 15
ldquoIncrease the adoption of crypto assets around the world by providing real utility-based use-cases and help bring the
blockchain eco-system into the mainstreamrdquo
Blockchain is driving decentralization of various business and other platforms including crypto around the world It is removing the need to trust middle-men within various processes in our soci-ety The above thoughts inspire XCELLabrsquos vision
XCELLab has embarked on an ambitious jour-ney to build an eco-system driven by blockchain technology and crypto use-cases that are built to address the issues and gaps in the travel hospi-tality and retail industry
XCELLab will act as the primary company (physi-cal registered entity) that owns various platforms each of them being an individual business entity spawning and nurturing other synergistic individ-ual platforms that are used to support and grow the eco-system
XCELLab ndash is also the creator of XcelToken Plus the crypto asset built to drive crypto uses and adoption around the world in the travel retail and related eco-system that could eventually be the utility token within the eco-system
By being the creator of the XcelToken Plus XCELlab the company and its founders will hold the majority share of token supplies
XCELTrip XCELPay and XCELGames are the 3 of the many use-cases platforms each of which will be registered as independent companies which are built to address key industry and consumer issues chase business opportunities by using the blockchain technology and XcelToken Plus to manage transactions in the relevant platform
XCELTrip XCELPay and XCELGames will bring crypto utilities and usage to people around the world by offering travel retail and entertainment solutions
Bitnaire and CoinGeo are also two independent companies that has adopted XcelToken Plus at an Enterprise Level for building their communities and reward their user base for loyalty and usage
2 Introduction to XCELLab ndash Our Mission Our Eco-system
XCELLAB
XCELLAB has created XcelToken Plus ndash A Crypto Asset developed to fuel crypto use-cases and also get adoption from other platforms at an enterprise level XCELLAB will own the majority of
its supplies XcelToken Plus will eventually work as an independent asset
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
SUBSIDIARY OFXCELLAB
Malta Singapore Malta Singapore Malta SingaporeNepal Malta
Created with a vision to support blockchain community by offering and investing in the blockchain education infrastructure development and support other
community lead innovation projects around the world
XCEL FOUNDATION
Secure Crypto Exchange
TM
Online TravelPlatform (OTA)powered byblockchain amp cryptodisrupting the trillion$ travel industry
Secure Crypto WalletPayment Gateway ampMerchant POS solution built to drivecrypto usage across global retail andE-commerce industry
A gamingplatform built toengage and rewardXCEL Community An acquisition platform to recruit young users to XCEL Community
A social networking platform built to engage and reward XCEL CommunityAn acquisition platform to recruit young users to XCEL Community
CoinGeo is a secure trusted amp transparent exchange to trade crypto assets Among the only handful of exchanges that is registered amp licensed
ONLINE TRAVEL
PLATFORM
CRYPTO PAYMENT
SOLUTION
GAMING
PLATFORM
SOCIAL NETWORK
PLATFORM
CRYPTO
EXCHANGE
B A S E D I N S I N G A P O R E
XCELGAMESLevel up with Crypto BITNAIRE
16 17
XcelToken Plus is an ERC20 token on the Ethe-reum Blockchain platform XcelToken Plus is a versatile token created to build engage and foster large crypto community within the hospi-tality retail and gaming industries
XCELLab is committed in building various use-cases for XcelToken Plus and use-case plat-form for other tokens together building an eco-system which empowers user community to use crypto for procuring everyday goods and services around the world
XcelToken Plus is the preferred token for platforms including
3XcelToken Plus ndash Use-cases and Distribution
The maximum supply of XcelToken Plus will be 50 Billion and they are allocated in the following manner
Ecosystem Team Loyalty Public Sale Reserve
30 10 15 30 15
15 bn 5 bn 75 bn 15 Bn 75 Bn
Note Bn = Billion
Token Supply
Secure Crypto Exchange
TM
BITNAIRE XCELGAMESLevel up with Crypto
18 19
Token Utilization Proposal Policy
Each of the business entity is allocated a certain percentage of tokens from the eco-system for the following purposes
The entity can use the allocated token supply to raise investment for business operation via public sale of the token Note A maximum sale limit is set at 50 of the token allocationholding value
The entity can only use the token sales for driving user loyalty platform marketing promotion and cross-functional tie-ups for driving relevant business growth parameters
The entity can use the token allocation for rewarding team performance hiring and retaining high-value talent
1
2
3
20 21
XcelToken Plus Availability
XcelToken Plus is now listed on multiple exchanges and users can purchase the same on the following exchanges
Token Liquidity
XcelToken Plus is now listed on multiple exchanges and XCELLab will proactively work with the other top ten exchanges to be listed on the same Providing liquidity is of paramount importance to keep a healthy token eco-system
XCELLab believes that decentralized exchanges will break out in 2019 and will play an important role in providing liquidity In that regard we are already researching decentralized protocols such as Kyber Network AirSwap and Bancor protocol We will be actively looking to provide the XcelToken Plus liquidity pool on these platforms
Exchanges
Xchange Wallet
Secure Crypto Exchange
TM
Wallets
OVER800000HOTEL
OVER400+
AIRLINES
ACROSS200+
COUNTRIES
22 23
4Our Business Model Verticals
XCELTRIPA Next-Gen Blockchain powered Travel Platform which has been built to disrupt the trillion-dollar travel industry It boasts of features which are set to democratize crypto use-cases
At XcelTrip you can book with cryptocurrency at over than 800000 hotels and around 400 airlines worldwide It is a crypto-payment enabled solution to help you book various holidays across the world using Bitcoin Ethereum Binance Coin and our own native XcelToken Plus (XLAB) We are constantly adding new tokens or coins such as Litecoin and others The major travel industry players are the GDS and aggregators who are monopolizing the majority of the market share and making the most profits The vision is to disrupt the industry by giving connectiv-ity and access to travelers directly to the travel service providers-en-abling a decentralized travel ecosystem The year 2019 is going to be an exponential growth year where more use-cases will be added including restaurant reservations events bookings transport services entertainment tours and more It doesnrsquot stop here instead itrsquos the beginning of disruption
HOTELS FLIGHTS RESTAURANTS CAB ENTERTAINMENT
Users around the world can log on to xceltripcom or download the XCELTrip app for iOS or Android phone and instantly book hotels resorts from around the world using the below-mentioned crypto
Ready Use case first of its kind crypto friendly online travel platform book over 800000 Hotels amp Resorts at over 200 countries
Powered by XcelToken Plus the most versatile token build to disruptthe crypto ecosystem
Choose from 400+ airlines for booking your air tickets
Pay with multiple cryptos
Adding exciting new services including restaurants taxi (cabs) entertainment amp more
XCELTRIP DIFFERENTIATORS
24 25
3 easy steps to a new income opportunity
Simple steps to incredible opportunity
EARN SUSTAINABLEINCOME
REGISTER ASAN IMP
REFERVENDOR
ENSURE RIGHTVENDORLISTING
DRIVE VENDOR SERVICEQUALITY
INDEPENDENT MARKETING PARTNERS PROGRAM
XCELTRIP USER JOURNEY
HOTEL BOOKING JOURNEY
FLIGHT BOOKING JOURNEY
Technology amp Empowerment are the two core pillars of XCELTriprsquos vision We want to create millions of ldquoTravelpreneursrdquo who will enjoy the benefit of attractive earnings as they become part of the XCELTriprsquos IMP Program
A Disruptive income opportunity
Join XCELTrip on this incredible lsquoTravelutionaryrsquo journey become our Independent Marketing Partner and earn whenyou travel
1 Register as an IMP on XCELTripcom
2 Pitch XCELTrip to Hotels
3 Refer Hotel Properties for listing on XCELTripcom
4 Post successful listing you earn a 25 commission on every booking made in your listed property
Recharge using XCELPay
26 27
XCELPAYXCELPay is the worldrsquos most trusted and lead-ing crypto wallet POS and payment gateway solution
XCELPay is integrated into an easy to use crypto wallet enabled tablet for receiving and
sending payments in crypto
XCELPay cuts out the unwanted middlemen by removing cardbank transaction fee currency conversion fee and other fees that have a damag-ing effect on the retailerrsquos margins
Powered with QR code
A QR based crypto payment solution is offering unmatched ease of use
Bars
Restaurants
Gas Stations
Convenient Stores
HotelsSpas
XCELPAY Wallet
XCELPay is a multi-crypto wallet which offers secure easy to use functionalities for novice users to use crypto in their everyday life for shopping and other transactions
XCELPay WalletXCELPay is the first-of-its-kind wallet which bridges the consumer use-case and merchant payment solution
You can use your wallet to make payments at
XCELPay 20 Features
XCELPay Payment gateway API
E-commerce companies can avoid costly transaction fee prevent fraudulent purchases and gain higher margins by using our secure payment gateway and access millions of crypto communities around the world
XCELPay Payment Gatewaybull E-commerce companies can use XCELPay API as their payment gateway solution to accept crypto on their websites and drive incremental sales You can visit XCELPayio for more details
bull Gain Incremental Business from Millions of Crypto users worldwide
bull Increase your margins by avoiding unwanted bank fee conversion fee transaction fee etc
bull Access a substantial user base from around the world
Recharge your mobile using XCELPay over Operators across Countries900 160
28 29
COINGEOCoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
Power to the user
CoinGeo is built to disrupt the exchange eco-sys-tem The user will have better control access and comfort under CoinGeo Our transaction listing and exchange fee will be transparent and attrac-tive
Multi-Language Support
CoinGeo is available in English Korean Chinese and more to be added shortly
CoinGeo Benefits
CUSTOMER SUPPORT
MULTI-LEVEL SECURE
TRANSPARENT FEE
EASE OF USE
Our platform offers user-friendly customer support via chat and Email to address your needs
round the clock
Multi-factor authentication and distributed storage to ensure
better safety
Choose from various plans that offer economic and
transparent fee options
Our platform is built to delight new users and empower
seasoned traders Advance technology with remarkable
ease of use
REFERRAL BONUS
Bring in new users traders and earn an attractive referral
bonus
HIGH TRADING LIMIT
Multiple limit levels backed with strong KYC verification
process that enable you to buy all the assets you wish with
peace of mind
Disruptive Features
1 Security notification on the dash-board to track activities
2 Manage your credit limit increase it with simple verification and valida-tion process
3 Day and Night Theme on Trade Page for ease of use
4 Add Favourites to your dashboard for quick access
30 31
XCELGAMESXCELGames has created first of its Android game ldquoEverest Adventurerdquo which is available for download on Google Play Store and App Store
Gaming community around the world has billions of users from all age groups majority of them are millennials Recent studies show that gamers are investing in digital money for entertainment and ability to earn and spend in the gaming eco-sys-tem
This massive communities are tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to XCEL eco-system and encourage them to be active users across various platforms
Everest Adventure
BITNAIRE
Imagine LinkedIn Tinder Medium Facebook WhatsApp and Telegram taking out the best of each features and putting it all in one ndash thatrsquos Bitnaire for you
In a fast-growing industry networking plays a key role in distrupting the blockchain industry and move towards mass adoption of crypto globally
Using the state of the art Block-chain technology combined with the creative flair and thoughtfulness Bitnaire has got to offer the best of its kind A
Next-Gen Social Network that has combined the best of all for connecting and socializing with the community on different levels within the Blockchain and Crypto space
The boundless feature creates platform transparency towards networking between block-chain and crypto users globally It allows relevant and seamless content curation with enhanced security Bitnaire will be a trusted mode of communication being a connector between communi-ties that enables direct channel of communication
At the end of the day what do communities want Ease of connecting and reaching out gaining support and authentic information flow
CHAT with Crypto Community
SHARE with Crypto Community
EARN from Crypto Community
BITNAIRECrypto Social Network
A Decentralized Social Network
32 33
5Technical Overview
bull We have decided to use the Ethereum blockchain platform as the core blockchain infrastructure to support the various vertical integrations XcelToken Plus is an ERC20 token on Ethereum blockchain
bull We feel that Ethereum eco-system is the most advanced and progressive eco-system with the largest developer mindset The community so far has done a good job of balancing decentralization with scalability
bull Letrsquos deep dive into each vertical on how blockchain will come into play
HOTEL
HOTEL
PMS OTA
OTA
OTA
OTA
1
2
N
3
CHANNELMANAGER
ManageInventory priceand booking
Push inventorybooking andprice to CM
XcelTrip
Bookingcom
34 35
XCELTRIP
Looking at the current state of the blockchain eco-system we feel that most prudent practical and tactical way to design and architect the system is to adopt a progressive decentralization roadmap Instead of building on a scalable but centralized platform like EOS we feel it is prudent to stay the course with decentralized platform like Ethe-
reum This space is still evolv-ing and the best practices are still being discovered There-fore rather than embark on an unknown path of decentraliza-tion of the whole platform parts that are ready and robust will be tackled first Therefore we will start with enabling the accep-tance of popular cryptocurren-cies for booking This will add
to the utility of cryptocurrencies in the space where there seems to be a dearth of it
To provide an easy on-ramp to existing hotels XCELTrip supports two paths to integra-tion
1Integration with Chanel Manager aggregator
2 ExtraNet
This allows existing hotels who are integrated with channel managers to provide their properties via XCELTrip platform
In extranet XCELTrip will integrate with the chan-nel manager used by the vendor enabling tight integration between XCELTrip and hotel booking system
This enables crypto community with one more platform to spend their cryptocurrencies like BTC ETH BNB and XCEL
XCELTrip will continue to accept popular cryp-tocurrencies to provide more options to users
XCELTrip will issue cashback in XcelToken Plus to customers who book their hotels Settlement to merchants will be fiat as we feel that merchants are not ready to hold cryptocurrency just yet due to its volatility
Vendor able to list their properties on the platform
Decentralized storage using IPFS
XCELPAY
We realize that the best way to serve the crypto community and help expand this nascent eco-system is by enabling the use-cases In that quest XCEL-Pay serves as a perfect payment vehicle to meet the two-sided market in bringing the custom-ers and merchants together
XCELPay offers consumer and merchant wallets Both wallets share the majority of the code base and use react-native for cross-platform compatibility This provides a robust envi-ronment that can re-use most of the development and test-ing efforts resulting in a better tested and secure product It also provides faster turnaround time for adding new features on both platforms
Consumer wallet is a standard wallet that supports BIP39 mnemonic seed phrases It
supports a standard way to send cryptocurrency such as with QR code scan and sending to an address
Merchant wallet supports currency conversion between the cryptocurrencies supported and fiat currency of interest For example a merchant that deals with South Korean Won will be able to conveniently convert Won into any of the supported cryptocurrency for the consumer to pay using a standard process like QR code scan or manual address copy XCELPay can settle fiat with merchants if they so desire In phase one the merchant can send the crypto to be converted to fiat to XCELPay for conversion to fiat In a future version the merchant wallet can be directly managed by XCEL-Pay so that settlement to fiat can be automated
Settlement System to settle in FAIT (explore business use-case for Everex to expand XCELPay in future for remittance b2b b2c payment multi-currency and person-to-person (P2P) transactions that include both fiat and cryptocurrencies over blockchain technology)
Both of these wallets integrate with other XCEL properties like XCELTrip XCELGames etc to show the balance points in XcelToken Plus These balance points can be swept into ethe-reum address on the public blockchain when it economically makes sense to do so
36 37
XCELGAMES
BITNAIRE
XCELGames is another pillar in the XCEL eco-system that strives to provide more utility to XcelToken Plus Everest Adven-ture is one such game currently offered in both iOS and Android platform These type of games will support XcelToken Plus as
Bitnaire is an example of an offering in this space It provides a social platform for crypto enthusiast to come together We envision some use-cases like crowdsourced marketing crowdsourced customer support community events etc to be hosted on this platform
XCELPay wallet will be integrated into these prod-uct to use XcelToken Plus as the cryptocurrency of choice
Various mechanism design can be applied to inte-grate XCELPay wallet with a social platform like Bitnaire XcelToken Plus as loyalty points Forums to proactive community governance
Utilize scalable App platform like loom network and utilize loom plasma chain for XcelToken Plus transfers within the game
Blockchain-based market place for in-all game purchases
first-class currency for activi-ties like in-app game purchase bonus points etc XCELPay wallet will be the default crypto wallet in these games the points obtained in the games can be converted to XcelToken Plus and swept into XCELPay wallet
From there it can easily be used in other XCEL properties like XCELTrip or even moved to an exchange where XcelToken Plus is listed
38 39
Source of Revenue ndash XCELTRIP
Source of revenue ndash XCELPay
1 Hotel Flight ticket sales (commission)
2 Advertisingpromotion revenue
3 The margin on crypto payments (transaction fee)
4 Token value appreciation
1 Listing Fee
2 Transaction Fee
3 Promotions ad space
4 Settlement fee
Source of revenue Bitnaire
1 IN-APP sales (stickers emojis premium access content publications etc)
2 Promotions and advertising fee
3 Fee for airdrop community access (data-base)
Vertical-wise Source of Revenue
6Our Strategy ndashSource of Growth and Revenue
Source of revenue XCELGames
1 IN-APP sales (avatars upgrades health packs badges multiplayer access)
2 Promotions and advertising fee
Source of revenue CoinGeo
1 Listing Fee
2 Trading Fee
3 Settlement fee (to FIAT) and Withdrawal fee
For All Financial Assumptions refer Section FINANCIAL ASSUMPTION (Page No74 )
40 41
XCELLab Revenue amp Spends Overview
XCELLab Revenue Model2019 2020 2021 2022 2023
XCELTripHotel Sales 2995044 4492566 6738849 10108274 15162410 Airline Ticket Sales 2090000 3135000 4702500 7053750 10580625
Ad and referral Revenue 3000000 3300000 3795000 Margin on Crypto Payments 299504 449257 673885 1010827 1516241 DB Revenue 3000000 6000000 12000000 18000000 30000000 Total XCELTrip 8384548 14076823 27115234 39472851 61054276
CoinGeoListing revenue 4030000 8866000 10639200 29789760 44684640 Trading Revenue 7300000 9125000 11406250 17109375 34218750 Settlement Revenue 200000 220000 264000 369600 554400 Withdrawal Revenue 3650000 4380000 5256000 7358400 11037600 DB Revenue 1500000 6000000 12000000 21000000 30000000 Total CoinGeo 16680000 28591000 39565450 75627135 120495390
XCELPayListing Revenue 100000 150000 200000 400000 400000 Transaction Revenue 6339044 9508566 14262849 21394274 32091410 Settlement Revenue 1965498 2948246 4422370 6633554 9950332 DB Revenue 150000 750000 3000000 15000000 30000000 Total XCELPay 8554542 13356812 21885219 43427828 72441742
XCELGamesIn-App Revenue 25000 50000 100000 200000 600000
Ad amp Data Revenue 5500000 6050000 6655000 Total XCELGames 25000 50000 5600000 6250000 7255000
BitnaireIn App Revenue 5000000 10000000 20000000 40000000 80000000 Community (DB) access Rev 3000000 6000000 12000000 32000000 64000000 Airdrop Access Revenue 1000000 5000000 - - - Total Bitnaire 9000000 21000000 32000000 72000000 144000000
XCELLab Total Revenue 42644090 77074635 126165903 236777814 405246408
XCELLab Expense Model2019 2020 2021 2021 2023
XCELTripFixed expense 1676910 2815365 5423047 7894570 12210855
Variable expense 3353819 5630729 10846094 15789140 24421711
Total XCELTrip 5030729 8446094 16269140 23683711 36632566
CoinGeoExpense 6672000 11436400 15826180 30250854 48198156
Total CoinGeo 6672000 11436400 15826180 30250854 48198156
XCELPayExpense 1710908 2671362 4377044 8685566 14488348
Total XCELPay 1710908 2671362 4377044 8685566 14488348
XCELGamesExpense 2500 5000 560000 625000 725500
Total XCELGames 2500 5000 560000 625000 725500
BitnaireExpense 3600000 8400000 12800000 28800000 57600000
Total Bitnaire 3600000 8400000 12800000 28800000 57600000
XCELLab Total Expense 17016137 30958856 49832364 92045130 157644570
DB = Data Base
42 43
7Marketing amp Promotions
Our Marketing plan is built to address this versatile eco-system which is evolving and dynamic in nature We have a creative marketing intelligence team who will constantly understand the market industry user dynamics and create activations pro-motion and amplification plans that best suit our requirements and budgets
3 Communication Platforms and activation plan
1 Consumer and Industry Overview
2 Our USP and Business Opportunity
44 45
XCELTrip
USP Book with Crypto
The OTA market is expected to be worth an estimated US$694bn in 2018 with a CAGR of 111 expected between 2016 and 2022 (sourcehttpswwwstatistacomtopics2704online-travel-market)
The cryptocurrency and blockchain community are a growing community of users (refer to graph on the right) who are constantly seeking relevant and real use-case for their crypto assets
The Travel amp Crypto match every well as a travel platform offers scalability sustainability and variety of use-cases for the crypto community to explore
Growth of the online travel market is driven by the increase in internet penetration rise in disposable income of people in emerging markets and ease of comparing a variety of travel options online Market players are introducing innovative travel and vacation package deals to assist travellers in making sound travel decisions as per their spending capabilities such as affordable packages for international destinations discounts on car rentals and cashback on international flights
bull Today travel is an expense Many spend a substantial amount of time and effort searching and comparing deals and offers and saving up for trips Many donrsquot even get to travel often in their lifetime Itrsquos time to democratize the travel industry everyone should travel see the world and its awesomeness and to this end XCELTrip not just lets you travel for less but helps you earn from your travel
bull XCELTrip is the only travel platform out there which offers users earning opportunity every time they use our platform to book travel services
Business Opportunity
Demographics
21 to 60 year old educated working or business professionals of all genders With a high-level of interest indulgence in travel finance and crypto
We want to influence The Millennial Gen-eration (individuals born from 1980 to 2000)
(3 httpswwwtravelprofessionalnewscomthe-millennial-travel-trends-of-the-larg-estgeneration- )
1 87 look to social media for travel inspiration for their next adventure
2 46 book travel through a smartphone or tablet meaning a strong mobile presence is also important 86 of Millennials are disappointed by bad mobile experiences
3 85 check multiple sites before booking to get the best deal possible
4 60 will upgrade their experience by purchasing extras like in-flight Wi-Fi Offering extras that appeal to this generation can generate more revenue
5 97 will post their experiences on social media
6 68 will remain loyal to a program that offers them the most rewards (cashfreebies upgrades discounts)
7 49 take last minute vacations meaning that offering last minute deals could be helpful in gaining business from millennial travellers
Target Consumer Base
It is a transformative time in retail The shopper is clearly in the driverrsquos seat enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behaviour ldquoEverywhere commercerdquo has taken root allowing consumers to shop however wherever and whenever they wantmdashwhether in stores online by mobile voice activation or click-and-collect Building world-class digital capabilities retailers across the globe are rapidly adapting to the fact that from the consumer perspective shopping is not about bricks versus clicks or one channel versus another Instead consumers are channel-agnostic The shopping journey and pre-shopping research is a fluid process with consumers bouncing between online and offline along the path to purchase How much does digital media influence consumer spending
In the 2016 report The New Digital Divide Deloitte found that digital interactions influence 56 cents of every dollar spent in bricks-and-mortar stores 2 up from 36 cents just three years prior3 Furthermore people who shop using different methodsmdashincluding online mobile and visits to a physical storemdashspend more than double those who only shop at bricks-and-mortar stores accord-ing to Deloittersquos The Omnichannel Opportunity study
Blockchain and cryptocurrency enthusiasts are Highly-invested in the successful adoption of cryptocurrencies in mainstream business activity This emotional investment in their success regularly supersedes their desire to follow the path of least resistance ie crypto users will endure higher barriers to use at this moment in time to help prop-agate the increased use of cryptocurrency
Derive above-average satisfaction from this use of cryptocurrency for real-worldapplications Aside from encouraging repeated-use of cryptocurrency for similar activities this dialled-up consumer experience satisfaction level serves as a drastically more effective tool to build brand loyalty for XCELPay
Demographics
21 to 50 year old educated working or business professionals of all genders with a high-level of interest indulgence in shopping and travel
46 47
XCELPay
USP Shop with Crypto
New Age consumer are Crypto Savvy
SourceDeloitte Research Document
Business Opportunity
Target Consumer Base
48 49
CoinGeo
USP A Secure Exchange you can trust
CoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
CoinGeo is built to disrupt the exchange eco-system The user will have better control access and comfort under CoinGeo unlike no other exchange Our transaction listing and exchange fee will be transparent and attractive
Blockchain platform was built to democratize the crypto usage to build trust among all classes of society without any discrimination
The growth in the crypto coins and token distribution has made an influx on many exchanges around the world
bull Many have failed to deliver trust ease of use and economical platform for traders to deal in their crypto
bull Currently the majority of exchanges charge high listing fees transaction fee etc which is unaffordable by many especially start-ups retail users
bull Most of the exchanges are anonymous with virtually zero CRM support
Business Opportunity
We are here to disrupt
CoinGeo is built to address high cost amp trust issues we have built a secure exchange where for the first six months we plan not to charge any listing fee transaction or withdrawal fee
Trading community
bull Our target user belongs to the Global crypto trading community both seasoned and new traders
bull Our focus will be on traders with an existing portfolio and trading at any of the top 10 exchanges
bull Itrsquos an open self-funded exchange without any native token amp ICO
bull The tokens that we list on our exchange has to go through a strict quality review to ensure their credibility
bull We will have a dedicated CRM support via mailchatcall to address user requirements
Target Consumer Base
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
16 17
XcelToken Plus is an ERC20 token on the Ethe-reum Blockchain platform XcelToken Plus is a versatile token created to build engage and foster large crypto community within the hospi-tality retail and gaming industries
XCELLab is committed in building various use-cases for XcelToken Plus and use-case plat-form for other tokens together building an eco-system which empowers user community to use crypto for procuring everyday goods and services around the world
XcelToken Plus is the preferred token for platforms including
3XcelToken Plus ndash Use-cases and Distribution
The maximum supply of XcelToken Plus will be 50 Billion and they are allocated in the following manner
Ecosystem Team Loyalty Public Sale Reserve
30 10 15 30 15
15 bn 5 bn 75 bn 15 Bn 75 Bn
Note Bn = Billion
Token Supply
Secure Crypto Exchange
TM
BITNAIRE XCELGAMESLevel up with Crypto
18 19
Token Utilization Proposal Policy
Each of the business entity is allocated a certain percentage of tokens from the eco-system for the following purposes
The entity can use the allocated token supply to raise investment for business operation via public sale of the token Note A maximum sale limit is set at 50 of the token allocationholding value
The entity can only use the token sales for driving user loyalty platform marketing promotion and cross-functional tie-ups for driving relevant business growth parameters
The entity can use the token allocation for rewarding team performance hiring and retaining high-value talent
1
2
3
20 21
XcelToken Plus Availability
XcelToken Plus is now listed on multiple exchanges and users can purchase the same on the following exchanges
Token Liquidity
XcelToken Plus is now listed on multiple exchanges and XCELLab will proactively work with the other top ten exchanges to be listed on the same Providing liquidity is of paramount importance to keep a healthy token eco-system
XCELLab believes that decentralized exchanges will break out in 2019 and will play an important role in providing liquidity In that regard we are already researching decentralized protocols such as Kyber Network AirSwap and Bancor protocol We will be actively looking to provide the XcelToken Plus liquidity pool on these platforms
Exchanges
Xchange Wallet
Secure Crypto Exchange
TM
Wallets
OVER800000HOTEL
OVER400+
AIRLINES
ACROSS200+
COUNTRIES
22 23
4Our Business Model Verticals
XCELTRIPA Next-Gen Blockchain powered Travel Platform which has been built to disrupt the trillion-dollar travel industry It boasts of features which are set to democratize crypto use-cases
At XcelTrip you can book with cryptocurrency at over than 800000 hotels and around 400 airlines worldwide It is a crypto-payment enabled solution to help you book various holidays across the world using Bitcoin Ethereum Binance Coin and our own native XcelToken Plus (XLAB) We are constantly adding new tokens or coins such as Litecoin and others The major travel industry players are the GDS and aggregators who are monopolizing the majority of the market share and making the most profits The vision is to disrupt the industry by giving connectiv-ity and access to travelers directly to the travel service providers-en-abling a decentralized travel ecosystem The year 2019 is going to be an exponential growth year where more use-cases will be added including restaurant reservations events bookings transport services entertainment tours and more It doesnrsquot stop here instead itrsquos the beginning of disruption
HOTELS FLIGHTS RESTAURANTS CAB ENTERTAINMENT
Users around the world can log on to xceltripcom or download the XCELTrip app for iOS or Android phone and instantly book hotels resorts from around the world using the below-mentioned crypto
Ready Use case first of its kind crypto friendly online travel platform book over 800000 Hotels amp Resorts at over 200 countries
Powered by XcelToken Plus the most versatile token build to disruptthe crypto ecosystem
Choose from 400+ airlines for booking your air tickets
Pay with multiple cryptos
Adding exciting new services including restaurants taxi (cabs) entertainment amp more
XCELTRIP DIFFERENTIATORS
24 25
3 easy steps to a new income opportunity
Simple steps to incredible opportunity
EARN SUSTAINABLEINCOME
REGISTER ASAN IMP
REFERVENDOR
ENSURE RIGHTVENDORLISTING
DRIVE VENDOR SERVICEQUALITY
INDEPENDENT MARKETING PARTNERS PROGRAM
XCELTRIP USER JOURNEY
HOTEL BOOKING JOURNEY
FLIGHT BOOKING JOURNEY
Technology amp Empowerment are the two core pillars of XCELTriprsquos vision We want to create millions of ldquoTravelpreneursrdquo who will enjoy the benefit of attractive earnings as they become part of the XCELTriprsquos IMP Program
A Disruptive income opportunity
Join XCELTrip on this incredible lsquoTravelutionaryrsquo journey become our Independent Marketing Partner and earn whenyou travel
1 Register as an IMP on XCELTripcom
2 Pitch XCELTrip to Hotels
3 Refer Hotel Properties for listing on XCELTripcom
4 Post successful listing you earn a 25 commission on every booking made in your listed property
Recharge using XCELPay
26 27
XCELPAYXCELPay is the worldrsquos most trusted and lead-ing crypto wallet POS and payment gateway solution
XCELPay is integrated into an easy to use crypto wallet enabled tablet for receiving and
sending payments in crypto
XCELPay cuts out the unwanted middlemen by removing cardbank transaction fee currency conversion fee and other fees that have a damag-ing effect on the retailerrsquos margins
Powered with QR code
A QR based crypto payment solution is offering unmatched ease of use
Bars
Restaurants
Gas Stations
Convenient Stores
HotelsSpas
XCELPAY Wallet
XCELPay is a multi-crypto wallet which offers secure easy to use functionalities for novice users to use crypto in their everyday life for shopping and other transactions
XCELPay WalletXCELPay is the first-of-its-kind wallet which bridges the consumer use-case and merchant payment solution
You can use your wallet to make payments at
XCELPay 20 Features
XCELPay Payment gateway API
E-commerce companies can avoid costly transaction fee prevent fraudulent purchases and gain higher margins by using our secure payment gateway and access millions of crypto communities around the world
XCELPay Payment Gatewaybull E-commerce companies can use XCELPay API as their payment gateway solution to accept crypto on their websites and drive incremental sales You can visit XCELPayio for more details
bull Gain Incremental Business from Millions of Crypto users worldwide
bull Increase your margins by avoiding unwanted bank fee conversion fee transaction fee etc
bull Access a substantial user base from around the world
Recharge your mobile using XCELPay over Operators across Countries900 160
28 29
COINGEOCoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
Power to the user
CoinGeo is built to disrupt the exchange eco-sys-tem The user will have better control access and comfort under CoinGeo Our transaction listing and exchange fee will be transparent and attrac-tive
Multi-Language Support
CoinGeo is available in English Korean Chinese and more to be added shortly
CoinGeo Benefits
CUSTOMER SUPPORT
MULTI-LEVEL SECURE
TRANSPARENT FEE
EASE OF USE
Our platform offers user-friendly customer support via chat and Email to address your needs
round the clock
Multi-factor authentication and distributed storage to ensure
better safety
Choose from various plans that offer economic and
transparent fee options
Our platform is built to delight new users and empower
seasoned traders Advance technology with remarkable
ease of use
REFERRAL BONUS
Bring in new users traders and earn an attractive referral
bonus
HIGH TRADING LIMIT
Multiple limit levels backed with strong KYC verification
process that enable you to buy all the assets you wish with
peace of mind
Disruptive Features
1 Security notification on the dash-board to track activities
2 Manage your credit limit increase it with simple verification and valida-tion process
3 Day and Night Theme on Trade Page for ease of use
4 Add Favourites to your dashboard for quick access
30 31
XCELGAMESXCELGames has created first of its Android game ldquoEverest Adventurerdquo which is available for download on Google Play Store and App Store
Gaming community around the world has billions of users from all age groups majority of them are millennials Recent studies show that gamers are investing in digital money for entertainment and ability to earn and spend in the gaming eco-sys-tem
This massive communities are tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to XCEL eco-system and encourage them to be active users across various platforms
Everest Adventure
BITNAIRE
Imagine LinkedIn Tinder Medium Facebook WhatsApp and Telegram taking out the best of each features and putting it all in one ndash thatrsquos Bitnaire for you
In a fast-growing industry networking plays a key role in distrupting the blockchain industry and move towards mass adoption of crypto globally
Using the state of the art Block-chain technology combined with the creative flair and thoughtfulness Bitnaire has got to offer the best of its kind A
Next-Gen Social Network that has combined the best of all for connecting and socializing with the community on different levels within the Blockchain and Crypto space
The boundless feature creates platform transparency towards networking between block-chain and crypto users globally It allows relevant and seamless content curation with enhanced security Bitnaire will be a trusted mode of communication being a connector between communi-ties that enables direct channel of communication
At the end of the day what do communities want Ease of connecting and reaching out gaining support and authentic information flow
CHAT with Crypto Community
SHARE with Crypto Community
EARN from Crypto Community
BITNAIRECrypto Social Network
A Decentralized Social Network
32 33
5Technical Overview
bull We have decided to use the Ethereum blockchain platform as the core blockchain infrastructure to support the various vertical integrations XcelToken Plus is an ERC20 token on Ethereum blockchain
bull We feel that Ethereum eco-system is the most advanced and progressive eco-system with the largest developer mindset The community so far has done a good job of balancing decentralization with scalability
bull Letrsquos deep dive into each vertical on how blockchain will come into play
HOTEL
HOTEL
PMS OTA
OTA
OTA
OTA
1
2
N
3
CHANNELMANAGER
ManageInventory priceand booking
Push inventorybooking andprice to CM
XcelTrip
Bookingcom
34 35
XCELTRIP
Looking at the current state of the blockchain eco-system we feel that most prudent practical and tactical way to design and architect the system is to adopt a progressive decentralization roadmap Instead of building on a scalable but centralized platform like EOS we feel it is prudent to stay the course with decentralized platform like Ethe-
reum This space is still evolv-ing and the best practices are still being discovered There-fore rather than embark on an unknown path of decentraliza-tion of the whole platform parts that are ready and robust will be tackled first Therefore we will start with enabling the accep-tance of popular cryptocurren-cies for booking This will add
to the utility of cryptocurrencies in the space where there seems to be a dearth of it
To provide an easy on-ramp to existing hotels XCELTrip supports two paths to integra-tion
1Integration with Chanel Manager aggregator
2 ExtraNet
This allows existing hotels who are integrated with channel managers to provide their properties via XCELTrip platform
In extranet XCELTrip will integrate with the chan-nel manager used by the vendor enabling tight integration between XCELTrip and hotel booking system
This enables crypto community with one more platform to spend their cryptocurrencies like BTC ETH BNB and XCEL
XCELTrip will continue to accept popular cryp-tocurrencies to provide more options to users
XCELTrip will issue cashback in XcelToken Plus to customers who book their hotels Settlement to merchants will be fiat as we feel that merchants are not ready to hold cryptocurrency just yet due to its volatility
Vendor able to list their properties on the platform
Decentralized storage using IPFS
XCELPAY
We realize that the best way to serve the crypto community and help expand this nascent eco-system is by enabling the use-cases In that quest XCEL-Pay serves as a perfect payment vehicle to meet the two-sided market in bringing the custom-ers and merchants together
XCELPay offers consumer and merchant wallets Both wallets share the majority of the code base and use react-native for cross-platform compatibility This provides a robust envi-ronment that can re-use most of the development and test-ing efforts resulting in a better tested and secure product It also provides faster turnaround time for adding new features on both platforms
Consumer wallet is a standard wallet that supports BIP39 mnemonic seed phrases It
supports a standard way to send cryptocurrency such as with QR code scan and sending to an address
Merchant wallet supports currency conversion between the cryptocurrencies supported and fiat currency of interest For example a merchant that deals with South Korean Won will be able to conveniently convert Won into any of the supported cryptocurrency for the consumer to pay using a standard process like QR code scan or manual address copy XCELPay can settle fiat with merchants if they so desire In phase one the merchant can send the crypto to be converted to fiat to XCELPay for conversion to fiat In a future version the merchant wallet can be directly managed by XCEL-Pay so that settlement to fiat can be automated
Settlement System to settle in FAIT (explore business use-case for Everex to expand XCELPay in future for remittance b2b b2c payment multi-currency and person-to-person (P2P) transactions that include both fiat and cryptocurrencies over blockchain technology)
Both of these wallets integrate with other XCEL properties like XCELTrip XCELGames etc to show the balance points in XcelToken Plus These balance points can be swept into ethe-reum address on the public blockchain when it economically makes sense to do so
36 37
XCELGAMES
BITNAIRE
XCELGames is another pillar in the XCEL eco-system that strives to provide more utility to XcelToken Plus Everest Adven-ture is one such game currently offered in both iOS and Android platform These type of games will support XcelToken Plus as
Bitnaire is an example of an offering in this space It provides a social platform for crypto enthusiast to come together We envision some use-cases like crowdsourced marketing crowdsourced customer support community events etc to be hosted on this platform
XCELPay wallet will be integrated into these prod-uct to use XcelToken Plus as the cryptocurrency of choice
Various mechanism design can be applied to inte-grate XCELPay wallet with a social platform like Bitnaire XcelToken Plus as loyalty points Forums to proactive community governance
Utilize scalable App platform like loom network and utilize loom plasma chain for XcelToken Plus transfers within the game
Blockchain-based market place for in-all game purchases
first-class currency for activi-ties like in-app game purchase bonus points etc XCELPay wallet will be the default crypto wallet in these games the points obtained in the games can be converted to XcelToken Plus and swept into XCELPay wallet
From there it can easily be used in other XCEL properties like XCELTrip or even moved to an exchange where XcelToken Plus is listed
38 39
Source of Revenue ndash XCELTRIP
Source of revenue ndash XCELPay
1 Hotel Flight ticket sales (commission)
2 Advertisingpromotion revenue
3 The margin on crypto payments (transaction fee)
4 Token value appreciation
1 Listing Fee
2 Transaction Fee
3 Promotions ad space
4 Settlement fee
Source of revenue Bitnaire
1 IN-APP sales (stickers emojis premium access content publications etc)
2 Promotions and advertising fee
3 Fee for airdrop community access (data-base)
Vertical-wise Source of Revenue
6Our Strategy ndashSource of Growth and Revenue
Source of revenue XCELGames
1 IN-APP sales (avatars upgrades health packs badges multiplayer access)
2 Promotions and advertising fee
Source of revenue CoinGeo
1 Listing Fee
2 Trading Fee
3 Settlement fee (to FIAT) and Withdrawal fee
For All Financial Assumptions refer Section FINANCIAL ASSUMPTION (Page No74 )
40 41
XCELLab Revenue amp Spends Overview
XCELLab Revenue Model2019 2020 2021 2022 2023
XCELTripHotel Sales 2995044 4492566 6738849 10108274 15162410 Airline Ticket Sales 2090000 3135000 4702500 7053750 10580625
Ad and referral Revenue 3000000 3300000 3795000 Margin on Crypto Payments 299504 449257 673885 1010827 1516241 DB Revenue 3000000 6000000 12000000 18000000 30000000 Total XCELTrip 8384548 14076823 27115234 39472851 61054276
CoinGeoListing revenue 4030000 8866000 10639200 29789760 44684640 Trading Revenue 7300000 9125000 11406250 17109375 34218750 Settlement Revenue 200000 220000 264000 369600 554400 Withdrawal Revenue 3650000 4380000 5256000 7358400 11037600 DB Revenue 1500000 6000000 12000000 21000000 30000000 Total CoinGeo 16680000 28591000 39565450 75627135 120495390
XCELPayListing Revenue 100000 150000 200000 400000 400000 Transaction Revenue 6339044 9508566 14262849 21394274 32091410 Settlement Revenue 1965498 2948246 4422370 6633554 9950332 DB Revenue 150000 750000 3000000 15000000 30000000 Total XCELPay 8554542 13356812 21885219 43427828 72441742
XCELGamesIn-App Revenue 25000 50000 100000 200000 600000
Ad amp Data Revenue 5500000 6050000 6655000 Total XCELGames 25000 50000 5600000 6250000 7255000
BitnaireIn App Revenue 5000000 10000000 20000000 40000000 80000000 Community (DB) access Rev 3000000 6000000 12000000 32000000 64000000 Airdrop Access Revenue 1000000 5000000 - - - Total Bitnaire 9000000 21000000 32000000 72000000 144000000
XCELLab Total Revenue 42644090 77074635 126165903 236777814 405246408
XCELLab Expense Model2019 2020 2021 2021 2023
XCELTripFixed expense 1676910 2815365 5423047 7894570 12210855
Variable expense 3353819 5630729 10846094 15789140 24421711
Total XCELTrip 5030729 8446094 16269140 23683711 36632566
CoinGeoExpense 6672000 11436400 15826180 30250854 48198156
Total CoinGeo 6672000 11436400 15826180 30250854 48198156
XCELPayExpense 1710908 2671362 4377044 8685566 14488348
Total XCELPay 1710908 2671362 4377044 8685566 14488348
XCELGamesExpense 2500 5000 560000 625000 725500
Total XCELGames 2500 5000 560000 625000 725500
BitnaireExpense 3600000 8400000 12800000 28800000 57600000
Total Bitnaire 3600000 8400000 12800000 28800000 57600000
XCELLab Total Expense 17016137 30958856 49832364 92045130 157644570
DB = Data Base
42 43
7Marketing amp Promotions
Our Marketing plan is built to address this versatile eco-system which is evolving and dynamic in nature We have a creative marketing intelligence team who will constantly understand the market industry user dynamics and create activations pro-motion and amplification plans that best suit our requirements and budgets
3 Communication Platforms and activation plan
1 Consumer and Industry Overview
2 Our USP and Business Opportunity
44 45
XCELTrip
USP Book with Crypto
The OTA market is expected to be worth an estimated US$694bn in 2018 with a CAGR of 111 expected between 2016 and 2022 (sourcehttpswwwstatistacomtopics2704online-travel-market)
The cryptocurrency and blockchain community are a growing community of users (refer to graph on the right) who are constantly seeking relevant and real use-case for their crypto assets
The Travel amp Crypto match every well as a travel platform offers scalability sustainability and variety of use-cases for the crypto community to explore
Growth of the online travel market is driven by the increase in internet penetration rise in disposable income of people in emerging markets and ease of comparing a variety of travel options online Market players are introducing innovative travel and vacation package deals to assist travellers in making sound travel decisions as per their spending capabilities such as affordable packages for international destinations discounts on car rentals and cashback on international flights
bull Today travel is an expense Many spend a substantial amount of time and effort searching and comparing deals and offers and saving up for trips Many donrsquot even get to travel often in their lifetime Itrsquos time to democratize the travel industry everyone should travel see the world and its awesomeness and to this end XCELTrip not just lets you travel for less but helps you earn from your travel
bull XCELTrip is the only travel platform out there which offers users earning opportunity every time they use our platform to book travel services
Business Opportunity
Demographics
21 to 60 year old educated working or business professionals of all genders With a high-level of interest indulgence in travel finance and crypto
We want to influence The Millennial Gen-eration (individuals born from 1980 to 2000)
(3 httpswwwtravelprofessionalnewscomthe-millennial-travel-trends-of-the-larg-estgeneration- )
1 87 look to social media for travel inspiration for their next adventure
2 46 book travel through a smartphone or tablet meaning a strong mobile presence is also important 86 of Millennials are disappointed by bad mobile experiences
3 85 check multiple sites before booking to get the best deal possible
4 60 will upgrade their experience by purchasing extras like in-flight Wi-Fi Offering extras that appeal to this generation can generate more revenue
5 97 will post their experiences on social media
6 68 will remain loyal to a program that offers them the most rewards (cashfreebies upgrades discounts)
7 49 take last minute vacations meaning that offering last minute deals could be helpful in gaining business from millennial travellers
Target Consumer Base
It is a transformative time in retail The shopper is clearly in the driverrsquos seat enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behaviour ldquoEverywhere commercerdquo has taken root allowing consumers to shop however wherever and whenever they wantmdashwhether in stores online by mobile voice activation or click-and-collect Building world-class digital capabilities retailers across the globe are rapidly adapting to the fact that from the consumer perspective shopping is not about bricks versus clicks or one channel versus another Instead consumers are channel-agnostic The shopping journey and pre-shopping research is a fluid process with consumers bouncing between online and offline along the path to purchase How much does digital media influence consumer spending
In the 2016 report The New Digital Divide Deloitte found that digital interactions influence 56 cents of every dollar spent in bricks-and-mortar stores 2 up from 36 cents just three years prior3 Furthermore people who shop using different methodsmdashincluding online mobile and visits to a physical storemdashspend more than double those who only shop at bricks-and-mortar stores accord-ing to Deloittersquos The Omnichannel Opportunity study
Blockchain and cryptocurrency enthusiasts are Highly-invested in the successful adoption of cryptocurrencies in mainstream business activity This emotional investment in their success regularly supersedes their desire to follow the path of least resistance ie crypto users will endure higher barriers to use at this moment in time to help prop-agate the increased use of cryptocurrency
Derive above-average satisfaction from this use of cryptocurrency for real-worldapplications Aside from encouraging repeated-use of cryptocurrency for similar activities this dialled-up consumer experience satisfaction level serves as a drastically more effective tool to build brand loyalty for XCELPay
Demographics
21 to 50 year old educated working or business professionals of all genders with a high-level of interest indulgence in shopping and travel
46 47
XCELPay
USP Shop with Crypto
New Age consumer are Crypto Savvy
SourceDeloitte Research Document
Business Opportunity
Target Consumer Base
48 49
CoinGeo
USP A Secure Exchange you can trust
CoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
CoinGeo is built to disrupt the exchange eco-system The user will have better control access and comfort under CoinGeo unlike no other exchange Our transaction listing and exchange fee will be transparent and attractive
Blockchain platform was built to democratize the crypto usage to build trust among all classes of society without any discrimination
The growth in the crypto coins and token distribution has made an influx on many exchanges around the world
bull Many have failed to deliver trust ease of use and economical platform for traders to deal in their crypto
bull Currently the majority of exchanges charge high listing fees transaction fee etc which is unaffordable by many especially start-ups retail users
bull Most of the exchanges are anonymous with virtually zero CRM support
Business Opportunity
We are here to disrupt
CoinGeo is built to address high cost amp trust issues we have built a secure exchange where for the first six months we plan not to charge any listing fee transaction or withdrawal fee
Trading community
bull Our target user belongs to the Global crypto trading community both seasoned and new traders
bull Our focus will be on traders with an existing portfolio and trading at any of the top 10 exchanges
bull Itrsquos an open self-funded exchange without any native token amp ICO
bull The tokens that we list on our exchange has to go through a strict quality review to ensure their credibility
bull We will have a dedicated CRM support via mailchatcall to address user requirements
Target Consumer Base
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
18 19
Token Utilization Proposal Policy
Each of the business entity is allocated a certain percentage of tokens from the eco-system for the following purposes
The entity can use the allocated token supply to raise investment for business operation via public sale of the token Note A maximum sale limit is set at 50 of the token allocationholding value
The entity can only use the token sales for driving user loyalty platform marketing promotion and cross-functional tie-ups for driving relevant business growth parameters
The entity can use the token allocation for rewarding team performance hiring and retaining high-value talent
1
2
3
20 21
XcelToken Plus Availability
XcelToken Plus is now listed on multiple exchanges and users can purchase the same on the following exchanges
Token Liquidity
XcelToken Plus is now listed on multiple exchanges and XCELLab will proactively work with the other top ten exchanges to be listed on the same Providing liquidity is of paramount importance to keep a healthy token eco-system
XCELLab believes that decentralized exchanges will break out in 2019 and will play an important role in providing liquidity In that regard we are already researching decentralized protocols such as Kyber Network AirSwap and Bancor protocol We will be actively looking to provide the XcelToken Plus liquidity pool on these platforms
Exchanges
Xchange Wallet
Secure Crypto Exchange
TM
Wallets
OVER800000HOTEL
OVER400+
AIRLINES
ACROSS200+
COUNTRIES
22 23
4Our Business Model Verticals
XCELTRIPA Next-Gen Blockchain powered Travel Platform which has been built to disrupt the trillion-dollar travel industry It boasts of features which are set to democratize crypto use-cases
At XcelTrip you can book with cryptocurrency at over than 800000 hotels and around 400 airlines worldwide It is a crypto-payment enabled solution to help you book various holidays across the world using Bitcoin Ethereum Binance Coin and our own native XcelToken Plus (XLAB) We are constantly adding new tokens or coins such as Litecoin and others The major travel industry players are the GDS and aggregators who are monopolizing the majority of the market share and making the most profits The vision is to disrupt the industry by giving connectiv-ity and access to travelers directly to the travel service providers-en-abling a decentralized travel ecosystem The year 2019 is going to be an exponential growth year where more use-cases will be added including restaurant reservations events bookings transport services entertainment tours and more It doesnrsquot stop here instead itrsquos the beginning of disruption
HOTELS FLIGHTS RESTAURANTS CAB ENTERTAINMENT
Users around the world can log on to xceltripcom or download the XCELTrip app for iOS or Android phone and instantly book hotels resorts from around the world using the below-mentioned crypto
Ready Use case first of its kind crypto friendly online travel platform book over 800000 Hotels amp Resorts at over 200 countries
Powered by XcelToken Plus the most versatile token build to disruptthe crypto ecosystem
Choose from 400+ airlines for booking your air tickets
Pay with multiple cryptos
Adding exciting new services including restaurants taxi (cabs) entertainment amp more
XCELTRIP DIFFERENTIATORS
24 25
3 easy steps to a new income opportunity
Simple steps to incredible opportunity
EARN SUSTAINABLEINCOME
REGISTER ASAN IMP
REFERVENDOR
ENSURE RIGHTVENDORLISTING
DRIVE VENDOR SERVICEQUALITY
INDEPENDENT MARKETING PARTNERS PROGRAM
XCELTRIP USER JOURNEY
HOTEL BOOKING JOURNEY
FLIGHT BOOKING JOURNEY
Technology amp Empowerment are the two core pillars of XCELTriprsquos vision We want to create millions of ldquoTravelpreneursrdquo who will enjoy the benefit of attractive earnings as they become part of the XCELTriprsquos IMP Program
A Disruptive income opportunity
Join XCELTrip on this incredible lsquoTravelutionaryrsquo journey become our Independent Marketing Partner and earn whenyou travel
1 Register as an IMP on XCELTripcom
2 Pitch XCELTrip to Hotels
3 Refer Hotel Properties for listing on XCELTripcom
4 Post successful listing you earn a 25 commission on every booking made in your listed property
Recharge using XCELPay
26 27
XCELPAYXCELPay is the worldrsquos most trusted and lead-ing crypto wallet POS and payment gateway solution
XCELPay is integrated into an easy to use crypto wallet enabled tablet for receiving and
sending payments in crypto
XCELPay cuts out the unwanted middlemen by removing cardbank transaction fee currency conversion fee and other fees that have a damag-ing effect on the retailerrsquos margins
Powered with QR code
A QR based crypto payment solution is offering unmatched ease of use
Bars
Restaurants
Gas Stations
Convenient Stores
HotelsSpas
XCELPAY Wallet
XCELPay is a multi-crypto wallet which offers secure easy to use functionalities for novice users to use crypto in their everyday life for shopping and other transactions
XCELPay WalletXCELPay is the first-of-its-kind wallet which bridges the consumer use-case and merchant payment solution
You can use your wallet to make payments at
XCELPay 20 Features
XCELPay Payment gateway API
E-commerce companies can avoid costly transaction fee prevent fraudulent purchases and gain higher margins by using our secure payment gateway and access millions of crypto communities around the world
XCELPay Payment Gatewaybull E-commerce companies can use XCELPay API as their payment gateway solution to accept crypto on their websites and drive incremental sales You can visit XCELPayio for more details
bull Gain Incremental Business from Millions of Crypto users worldwide
bull Increase your margins by avoiding unwanted bank fee conversion fee transaction fee etc
bull Access a substantial user base from around the world
Recharge your mobile using XCELPay over Operators across Countries900 160
28 29
COINGEOCoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
Power to the user
CoinGeo is built to disrupt the exchange eco-sys-tem The user will have better control access and comfort under CoinGeo Our transaction listing and exchange fee will be transparent and attrac-tive
Multi-Language Support
CoinGeo is available in English Korean Chinese and more to be added shortly
CoinGeo Benefits
CUSTOMER SUPPORT
MULTI-LEVEL SECURE
TRANSPARENT FEE
EASE OF USE
Our platform offers user-friendly customer support via chat and Email to address your needs
round the clock
Multi-factor authentication and distributed storage to ensure
better safety
Choose from various plans that offer economic and
transparent fee options
Our platform is built to delight new users and empower
seasoned traders Advance technology with remarkable
ease of use
REFERRAL BONUS
Bring in new users traders and earn an attractive referral
bonus
HIGH TRADING LIMIT
Multiple limit levels backed with strong KYC verification
process that enable you to buy all the assets you wish with
peace of mind
Disruptive Features
1 Security notification on the dash-board to track activities
2 Manage your credit limit increase it with simple verification and valida-tion process
3 Day and Night Theme on Trade Page for ease of use
4 Add Favourites to your dashboard for quick access
30 31
XCELGAMESXCELGames has created first of its Android game ldquoEverest Adventurerdquo which is available for download on Google Play Store and App Store
Gaming community around the world has billions of users from all age groups majority of them are millennials Recent studies show that gamers are investing in digital money for entertainment and ability to earn and spend in the gaming eco-sys-tem
This massive communities are tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to XCEL eco-system and encourage them to be active users across various platforms
Everest Adventure
BITNAIRE
Imagine LinkedIn Tinder Medium Facebook WhatsApp and Telegram taking out the best of each features and putting it all in one ndash thatrsquos Bitnaire for you
In a fast-growing industry networking plays a key role in distrupting the blockchain industry and move towards mass adoption of crypto globally
Using the state of the art Block-chain technology combined with the creative flair and thoughtfulness Bitnaire has got to offer the best of its kind A
Next-Gen Social Network that has combined the best of all for connecting and socializing with the community on different levels within the Blockchain and Crypto space
The boundless feature creates platform transparency towards networking between block-chain and crypto users globally It allows relevant and seamless content curation with enhanced security Bitnaire will be a trusted mode of communication being a connector between communi-ties that enables direct channel of communication
At the end of the day what do communities want Ease of connecting and reaching out gaining support and authentic information flow
CHAT with Crypto Community
SHARE with Crypto Community
EARN from Crypto Community
BITNAIRECrypto Social Network
A Decentralized Social Network
32 33
5Technical Overview
bull We have decided to use the Ethereum blockchain platform as the core blockchain infrastructure to support the various vertical integrations XcelToken Plus is an ERC20 token on Ethereum blockchain
bull We feel that Ethereum eco-system is the most advanced and progressive eco-system with the largest developer mindset The community so far has done a good job of balancing decentralization with scalability
bull Letrsquos deep dive into each vertical on how blockchain will come into play
HOTEL
HOTEL
PMS OTA
OTA
OTA
OTA
1
2
N
3
CHANNELMANAGER
ManageInventory priceand booking
Push inventorybooking andprice to CM
XcelTrip
Bookingcom
34 35
XCELTRIP
Looking at the current state of the blockchain eco-system we feel that most prudent practical and tactical way to design and architect the system is to adopt a progressive decentralization roadmap Instead of building on a scalable but centralized platform like EOS we feel it is prudent to stay the course with decentralized platform like Ethe-
reum This space is still evolv-ing and the best practices are still being discovered There-fore rather than embark on an unknown path of decentraliza-tion of the whole platform parts that are ready and robust will be tackled first Therefore we will start with enabling the accep-tance of popular cryptocurren-cies for booking This will add
to the utility of cryptocurrencies in the space where there seems to be a dearth of it
To provide an easy on-ramp to existing hotels XCELTrip supports two paths to integra-tion
1Integration with Chanel Manager aggregator
2 ExtraNet
This allows existing hotels who are integrated with channel managers to provide their properties via XCELTrip platform
In extranet XCELTrip will integrate with the chan-nel manager used by the vendor enabling tight integration between XCELTrip and hotel booking system
This enables crypto community with one more platform to spend their cryptocurrencies like BTC ETH BNB and XCEL
XCELTrip will continue to accept popular cryp-tocurrencies to provide more options to users
XCELTrip will issue cashback in XcelToken Plus to customers who book their hotels Settlement to merchants will be fiat as we feel that merchants are not ready to hold cryptocurrency just yet due to its volatility
Vendor able to list their properties on the platform
Decentralized storage using IPFS
XCELPAY
We realize that the best way to serve the crypto community and help expand this nascent eco-system is by enabling the use-cases In that quest XCEL-Pay serves as a perfect payment vehicle to meet the two-sided market in bringing the custom-ers and merchants together
XCELPay offers consumer and merchant wallets Both wallets share the majority of the code base and use react-native for cross-platform compatibility This provides a robust envi-ronment that can re-use most of the development and test-ing efforts resulting in a better tested and secure product It also provides faster turnaround time for adding new features on both platforms
Consumer wallet is a standard wallet that supports BIP39 mnemonic seed phrases It
supports a standard way to send cryptocurrency such as with QR code scan and sending to an address
Merchant wallet supports currency conversion between the cryptocurrencies supported and fiat currency of interest For example a merchant that deals with South Korean Won will be able to conveniently convert Won into any of the supported cryptocurrency for the consumer to pay using a standard process like QR code scan or manual address copy XCELPay can settle fiat with merchants if they so desire In phase one the merchant can send the crypto to be converted to fiat to XCELPay for conversion to fiat In a future version the merchant wallet can be directly managed by XCEL-Pay so that settlement to fiat can be automated
Settlement System to settle in FAIT (explore business use-case for Everex to expand XCELPay in future for remittance b2b b2c payment multi-currency and person-to-person (P2P) transactions that include both fiat and cryptocurrencies over blockchain technology)
Both of these wallets integrate with other XCEL properties like XCELTrip XCELGames etc to show the balance points in XcelToken Plus These balance points can be swept into ethe-reum address on the public blockchain when it economically makes sense to do so
36 37
XCELGAMES
BITNAIRE
XCELGames is another pillar in the XCEL eco-system that strives to provide more utility to XcelToken Plus Everest Adven-ture is one such game currently offered in both iOS and Android platform These type of games will support XcelToken Plus as
Bitnaire is an example of an offering in this space It provides a social platform for crypto enthusiast to come together We envision some use-cases like crowdsourced marketing crowdsourced customer support community events etc to be hosted on this platform
XCELPay wallet will be integrated into these prod-uct to use XcelToken Plus as the cryptocurrency of choice
Various mechanism design can be applied to inte-grate XCELPay wallet with a social platform like Bitnaire XcelToken Plus as loyalty points Forums to proactive community governance
Utilize scalable App platform like loom network and utilize loom plasma chain for XcelToken Plus transfers within the game
Blockchain-based market place for in-all game purchases
first-class currency for activi-ties like in-app game purchase bonus points etc XCELPay wallet will be the default crypto wallet in these games the points obtained in the games can be converted to XcelToken Plus and swept into XCELPay wallet
From there it can easily be used in other XCEL properties like XCELTrip or even moved to an exchange where XcelToken Plus is listed
38 39
Source of Revenue ndash XCELTRIP
Source of revenue ndash XCELPay
1 Hotel Flight ticket sales (commission)
2 Advertisingpromotion revenue
3 The margin on crypto payments (transaction fee)
4 Token value appreciation
1 Listing Fee
2 Transaction Fee
3 Promotions ad space
4 Settlement fee
Source of revenue Bitnaire
1 IN-APP sales (stickers emojis premium access content publications etc)
2 Promotions and advertising fee
3 Fee for airdrop community access (data-base)
Vertical-wise Source of Revenue
6Our Strategy ndashSource of Growth and Revenue
Source of revenue XCELGames
1 IN-APP sales (avatars upgrades health packs badges multiplayer access)
2 Promotions and advertising fee
Source of revenue CoinGeo
1 Listing Fee
2 Trading Fee
3 Settlement fee (to FIAT) and Withdrawal fee
For All Financial Assumptions refer Section FINANCIAL ASSUMPTION (Page No74 )
40 41
XCELLab Revenue amp Spends Overview
XCELLab Revenue Model2019 2020 2021 2022 2023
XCELTripHotel Sales 2995044 4492566 6738849 10108274 15162410 Airline Ticket Sales 2090000 3135000 4702500 7053750 10580625
Ad and referral Revenue 3000000 3300000 3795000 Margin on Crypto Payments 299504 449257 673885 1010827 1516241 DB Revenue 3000000 6000000 12000000 18000000 30000000 Total XCELTrip 8384548 14076823 27115234 39472851 61054276
CoinGeoListing revenue 4030000 8866000 10639200 29789760 44684640 Trading Revenue 7300000 9125000 11406250 17109375 34218750 Settlement Revenue 200000 220000 264000 369600 554400 Withdrawal Revenue 3650000 4380000 5256000 7358400 11037600 DB Revenue 1500000 6000000 12000000 21000000 30000000 Total CoinGeo 16680000 28591000 39565450 75627135 120495390
XCELPayListing Revenue 100000 150000 200000 400000 400000 Transaction Revenue 6339044 9508566 14262849 21394274 32091410 Settlement Revenue 1965498 2948246 4422370 6633554 9950332 DB Revenue 150000 750000 3000000 15000000 30000000 Total XCELPay 8554542 13356812 21885219 43427828 72441742
XCELGamesIn-App Revenue 25000 50000 100000 200000 600000
Ad amp Data Revenue 5500000 6050000 6655000 Total XCELGames 25000 50000 5600000 6250000 7255000
BitnaireIn App Revenue 5000000 10000000 20000000 40000000 80000000 Community (DB) access Rev 3000000 6000000 12000000 32000000 64000000 Airdrop Access Revenue 1000000 5000000 - - - Total Bitnaire 9000000 21000000 32000000 72000000 144000000
XCELLab Total Revenue 42644090 77074635 126165903 236777814 405246408
XCELLab Expense Model2019 2020 2021 2021 2023
XCELTripFixed expense 1676910 2815365 5423047 7894570 12210855
Variable expense 3353819 5630729 10846094 15789140 24421711
Total XCELTrip 5030729 8446094 16269140 23683711 36632566
CoinGeoExpense 6672000 11436400 15826180 30250854 48198156
Total CoinGeo 6672000 11436400 15826180 30250854 48198156
XCELPayExpense 1710908 2671362 4377044 8685566 14488348
Total XCELPay 1710908 2671362 4377044 8685566 14488348
XCELGamesExpense 2500 5000 560000 625000 725500
Total XCELGames 2500 5000 560000 625000 725500
BitnaireExpense 3600000 8400000 12800000 28800000 57600000
Total Bitnaire 3600000 8400000 12800000 28800000 57600000
XCELLab Total Expense 17016137 30958856 49832364 92045130 157644570
DB = Data Base
42 43
7Marketing amp Promotions
Our Marketing plan is built to address this versatile eco-system which is evolving and dynamic in nature We have a creative marketing intelligence team who will constantly understand the market industry user dynamics and create activations pro-motion and amplification plans that best suit our requirements and budgets
3 Communication Platforms and activation plan
1 Consumer and Industry Overview
2 Our USP and Business Opportunity
44 45
XCELTrip
USP Book with Crypto
The OTA market is expected to be worth an estimated US$694bn in 2018 with a CAGR of 111 expected between 2016 and 2022 (sourcehttpswwwstatistacomtopics2704online-travel-market)
The cryptocurrency and blockchain community are a growing community of users (refer to graph on the right) who are constantly seeking relevant and real use-case for their crypto assets
The Travel amp Crypto match every well as a travel platform offers scalability sustainability and variety of use-cases for the crypto community to explore
Growth of the online travel market is driven by the increase in internet penetration rise in disposable income of people in emerging markets and ease of comparing a variety of travel options online Market players are introducing innovative travel and vacation package deals to assist travellers in making sound travel decisions as per their spending capabilities such as affordable packages for international destinations discounts on car rentals and cashback on international flights
bull Today travel is an expense Many spend a substantial amount of time and effort searching and comparing deals and offers and saving up for trips Many donrsquot even get to travel often in their lifetime Itrsquos time to democratize the travel industry everyone should travel see the world and its awesomeness and to this end XCELTrip not just lets you travel for less but helps you earn from your travel
bull XCELTrip is the only travel platform out there which offers users earning opportunity every time they use our platform to book travel services
Business Opportunity
Demographics
21 to 60 year old educated working or business professionals of all genders With a high-level of interest indulgence in travel finance and crypto
We want to influence The Millennial Gen-eration (individuals born from 1980 to 2000)
(3 httpswwwtravelprofessionalnewscomthe-millennial-travel-trends-of-the-larg-estgeneration- )
1 87 look to social media for travel inspiration for their next adventure
2 46 book travel through a smartphone or tablet meaning a strong mobile presence is also important 86 of Millennials are disappointed by bad mobile experiences
3 85 check multiple sites before booking to get the best deal possible
4 60 will upgrade their experience by purchasing extras like in-flight Wi-Fi Offering extras that appeal to this generation can generate more revenue
5 97 will post their experiences on social media
6 68 will remain loyal to a program that offers them the most rewards (cashfreebies upgrades discounts)
7 49 take last minute vacations meaning that offering last minute deals could be helpful in gaining business from millennial travellers
Target Consumer Base
It is a transformative time in retail The shopper is clearly in the driverrsquos seat enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behaviour ldquoEverywhere commercerdquo has taken root allowing consumers to shop however wherever and whenever they wantmdashwhether in stores online by mobile voice activation or click-and-collect Building world-class digital capabilities retailers across the globe are rapidly adapting to the fact that from the consumer perspective shopping is not about bricks versus clicks or one channel versus another Instead consumers are channel-agnostic The shopping journey and pre-shopping research is a fluid process with consumers bouncing between online and offline along the path to purchase How much does digital media influence consumer spending
In the 2016 report The New Digital Divide Deloitte found that digital interactions influence 56 cents of every dollar spent in bricks-and-mortar stores 2 up from 36 cents just three years prior3 Furthermore people who shop using different methodsmdashincluding online mobile and visits to a physical storemdashspend more than double those who only shop at bricks-and-mortar stores accord-ing to Deloittersquos The Omnichannel Opportunity study
Blockchain and cryptocurrency enthusiasts are Highly-invested in the successful adoption of cryptocurrencies in mainstream business activity This emotional investment in their success regularly supersedes their desire to follow the path of least resistance ie crypto users will endure higher barriers to use at this moment in time to help prop-agate the increased use of cryptocurrency
Derive above-average satisfaction from this use of cryptocurrency for real-worldapplications Aside from encouraging repeated-use of cryptocurrency for similar activities this dialled-up consumer experience satisfaction level serves as a drastically more effective tool to build brand loyalty for XCELPay
Demographics
21 to 50 year old educated working or business professionals of all genders with a high-level of interest indulgence in shopping and travel
46 47
XCELPay
USP Shop with Crypto
New Age consumer are Crypto Savvy
SourceDeloitte Research Document
Business Opportunity
Target Consumer Base
48 49
CoinGeo
USP A Secure Exchange you can trust
CoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
CoinGeo is built to disrupt the exchange eco-system The user will have better control access and comfort under CoinGeo unlike no other exchange Our transaction listing and exchange fee will be transparent and attractive
Blockchain platform was built to democratize the crypto usage to build trust among all classes of society without any discrimination
The growth in the crypto coins and token distribution has made an influx on many exchanges around the world
bull Many have failed to deliver trust ease of use and economical platform for traders to deal in their crypto
bull Currently the majority of exchanges charge high listing fees transaction fee etc which is unaffordable by many especially start-ups retail users
bull Most of the exchanges are anonymous with virtually zero CRM support
Business Opportunity
We are here to disrupt
CoinGeo is built to address high cost amp trust issues we have built a secure exchange where for the first six months we plan not to charge any listing fee transaction or withdrawal fee
Trading community
bull Our target user belongs to the Global crypto trading community both seasoned and new traders
bull Our focus will be on traders with an existing portfolio and trading at any of the top 10 exchanges
bull Itrsquos an open self-funded exchange without any native token amp ICO
bull The tokens that we list on our exchange has to go through a strict quality review to ensure their credibility
bull We will have a dedicated CRM support via mailchatcall to address user requirements
Target Consumer Base
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
20 21
XcelToken Plus Availability
XcelToken Plus is now listed on multiple exchanges and users can purchase the same on the following exchanges
Token Liquidity
XcelToken Plus is now listed on multiple exchanges and XCELLab will proactively work with the other top ten exchanges to be listed on the same Providing liquidity is of paramount importance to keep a healthy token eco-system
XCELLab believes that decentralized exchanges will break out in 2019 and will play an important role in providing liquidity In that regard we are already researching decentralized protocols such as Kyber Network AirSwap and Bancor protocol We will be actively looking to provide the XcelToken Plus liquidity pool on these platforms
Exchanges
Xchange Wallet
Secure Crypto Exchange
TM
Wallets
OVER800000HOTEL
OVER400+
AIRLINES
ACROSS200+
COUNTRIES
22 23
4Our Business Model Verticals
XCELTRIPA Next-Gen Blockchain powered Travel Platform which has been built to disrupt the trillion-dollar travel industry It boasts of features which are set to democratize crypto use-cases
At XcelTrip you can book with cryptocurrency at over than 800000 hotels and around 400 airlines worldwide It is a crypto-payment enabled solution to help you book various holidays across the world using Bitcoin Ethereum Binance Coin and our own native XcelToken Plus (XLAB) We are constantly adding new tokens or coins such as Litecoin and others The major travel industry players are the GDS and aggregators who are monopolizing the majority of the market share and making the most profits The vision is to disrupt the industry by giving connectiv-ity and access to travelers directly to the travel service providers-en-abling a decentralized travel ecosystem The year 2019 is going to be an exponential growth year where more use-cases will be added including restaurant reservations events bookings transport services entertainment tours and more It doesnrsquot stop here instead itrsquos the beginning of disruption
HOTELS FLIGHTS RESTAURANTS CAB ENTERTAINMENT
Users around the world can log on to xceltripcom or download the XCELTrip app for iOS or Android phone and instantly book hotels resorts from around the world using the below-mentioned crypto
Ready Use case first of its kind crypto friendly online travel platform book over 800000 Hotels amp Resorts at over 200 countries
Powered by XcelToken Plus the most versatile token build to disruptthe crypto ecosystem
Choose from 400+ airlines for booking your air tickets
Pay with multiple cryptos
Adding exciting new services including restaurants taxi (cabs) entertainment amp more
XCELTRIP DIFFERENTIATORS
24 25
3 easy steps to a new income opportunity
Simple steps to incredible opportunity
EARN SUSTAINABLEINCOME
REGISTER ASAN IMP
REFERVENDOR
ENSURE RIGHTVENDORLISTING
DRIVE VENDOR SERVICEQUALITY
INDEPENDENT MARKETING PARTNERS PROGRAM
XCELTRIP USER JOURNEY
HOTEL BOOKING JOURNEY
FLIGHT BOOKING JOURNEY
Technology amp Empowerment are the two core pillars of XCELTriprsquos vision We want to create millions of ldquoTravelpreneursrdquo who will enjoy the benefit of attractive earnings as they become part of the XCELTriprsquos IMP Program
A Disruptive income opportunity
Join XCELTrip on this incredible lsquoTravelutionaryrsquo journey become our Independent Marketing Partner and earn whenyou travel
1 Register as an IMP on XCELTripcom
2 Pitch XCELTrip to Hotels
3 Refer Hotel Properties for listing on XCELTripcom
4 Post successful listing you earn a 25 commission on every booking made in your listed property
Recharge using XCELPay
26 27
XCELPAYXCELPay is the worldrsquos most trusted and lead-ing crypto wallet POS and payment gateway solution
XCELPay is integrated into an easy to use crypto wallet enabled tablet for receiving and
sending payments in crypto
XCELPay cuts out the unwanted middlemen by removing cardbank transaction fee currency conversion fee and other fees that have a damag-ing effect on the retailerrsquos margins
Powered with QR code
A QR based crypto payment solution is offering unmatched ease of use
Bars
Restaurants
Gas Stations
Convenient Stores
HotelsSpas
XCELPAY Wallet
XCELPay is a multi-crypto wallet which offers secure easy to use functionalities for novice users to use crypto in their everyday life for shopping and other transactions
XCELPay WalletXCELPay is the first-of-its-kind wallet which bridges the consumer use-case and merchant payment solution
You can use your wallet to make payments at
XCELPay 20 Features
XCELPay Payment gateway API
E-commerce companies can avoid costly transaction fee prevent fraudulent purchases and gain higher margins by using our secure payment gateway and access millions of crypto communities around the world
XCELPay Payment Gatewaybull E-commerce companies can use XCELPay API as their payment gateway solution to accept crypto on their websites and drive incremental sales You can visit XCELPayio for more details
bull Gain Incremental Business from Millions of Crypto users worldwide
bull Increase your margins by avoiding unwanted bank fee conversion fee transaction fee etc
bull Access a substantial user base from around the world
Recharge your mobile using XCELPay over Operators across Countries900 160
28 29
COINGEOCoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
Power to the user
CoinGeo is built to disrupt the exchange eco-sys-tem The user will have better control access and comfort under CoinGeo Our transaction listing and exchange fee will be transparent and attrac-tive
Multi-Language Support
CoinGeo is available in English Korean Chinese and more to be added shortly
CoinGeo Benefits
CUSTOMER SUPPORT
MULTI-LEVEL SECURE
TRANSPARENT FEE
EASE OF USE
Our platform offers user-friendly customer support via chat and Email to address your needs
round the clock
Multi-factor authentication and distributed storage to ensure
better safety
Choose from various plans that offer economic and
transparent fee options
Our platform is built to delight new users and empower
seasoned traders Advance technology with remarkable
ease of use
REFERRAL BONUS
Bring in new users traders and earn an attractive referral
bonus
HIGH TRADING LIMIT
Multiple limit levels backed with strong KYC verification
process that enable you to buy all the assets you wish with
peace of mind
Disruptive Features
1 Security notification on the dash-board to track activities
2 Manage your credit limit increase it with simple verification and valida-tion process
3 Day and Night Theme on Trade Page for ease of use
4 Add Favourites to your dashboard for quick access
30 31
XCELGAMESXCELGames has created first of its Android game ldquoEverest Adventurerdquo which is available for download on Google Play Store and App Store
Gaming community around the world has billions of users from all age groups majority of them are millennials Recent studies show that gamers are investing in digital money for entertainment and ability to earn and spend in the gaming eco-sys-tem
This massive communities are tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to XCEL eco-system and encourage them to be active users across various platforms
Everest Adventure
BITNAIRE
Imagine LinkedIn Tinder Medium Facebook WhatsApp and Telegram taking out the best of each features and putting it all in one ndash thatrsquos Bitnaire for you
In a fast-growing industry networking plays a key role in distrupting the blockchain industry and move towards mass adoption of crypto globally
Using the state of the art Block-chain technology combined with the creative flair and thoughtfulness Bitnaire has got to offer the best of its kind A
Next-Gen Social Network that has combined the best of all for connecting and socializing with the community on different levels within the Blockchain and Crypto space
The boundless feature creates platform transparency towards networking between block-chain and crypto users globally It allows relevant and seamless content curation with enhanced security Bitnaire will be a trusted mode of communication being a connector between communi-ties that enables direct channel of communication
At the end of the day what do communities want Ease of connecting and reaching out gaining support and authentic information flow
CHAT with Crypto Community
SHARE with Crypto Community
EARN from Crypto Community
BITNAIRECrypto Social Network
A Decentralized Social Network
32 33
5Technical Overview
bull We have decided to use the Ethereum blockchain platform as the core blockchain infrastructure to support the various vertical integrations XcelToken Plus is an ERC20 token on Ethereum blockchain
bull We feel that Ethereum eco-system is the most advanced and progressive eco-system with the largest developer mindset The community so far has done a good job of balancing decentralization with scalability
bull Letrsquos deep dive into each vertical on how blockchain will come into play
HOTEL
HOTEL
PMS OTA
OTA
OTA
OTA
1
2
N
3
CHANNELMANAGER
ManageInventory priceand booking
Push inventorybooking andprice to CM
XcelTrip
Bookingcom
34 35
XCELTRIP
Looking at the current state of the blockchain eco-system we feel that most prudent practical and tactical way to design and architect the system is to adopt a progressive decentralization roadmap Instead of building on a scalable but centralized platform like EOS we feel it is prudent to stay the course with decentralized platform like Ethe-
reum This space is still evolv-ing and the best practices are still being discovered There-fore rather than embark on an unknown path of decentraliza-tion of the whole platform parts that are ready and robust will be tackled first Therefore we will start with enabling the accep-tance of popular cryptocurren-cies for booking This will add
to the utility of cryptocurrencies in the space where there seems to be a dearth of it
To provide an easy on-ramp to existing hotels XCELTrip supports two paths to integra-tion
1Integration with Chanel Manager aggregator
2 ExtraNet
This allows existing hotels who are integrated with channel managers to provide their properties via XCELTrip platform
In extranet XCELTrip will integrate with the chan-nel manager used by the vendor enabling tight integration between XCELTrip and hotel booking system
This enables crypto community with one more platform to spend their cryptocurrencies like BTC ETH BNB and XCEL
XCELTrip will continue to accept popular cryp-tocurrencies to provide more options to users
XCELTrip will issue cashback in XcelToken Plus to customers who book their hotels Settlement to merchants will be fiat as we feel that merchants are not ready to hold cryptocurrency just yet due to its volatility
Vendor able to list their properties on the platform
Decentralized storage using IPFS
XCELPAY
We realize that the best way to serve the crypto community and help expand this nascent eco-system is by enabling the use-cases In that quest XCEL-Pay serves as a perfect payment vehicle to meet the two-sided market in bringing the custom-ers and merchants together
XCELPay offers consumer and merchant wallets Both wallets share the majority of the code base and use react-native for cross-platform compatibility This provides a robust envi-ronment that can re-use most of the development and test-ing efforts resulting in a better tested and secure product It also provides faster turnaround time for adding new features on both platforms
Consumer wallet is a standard wallet that supports BIP39 mnemonic seed phrases It
supports a standard way to send cryptocurrency such as with QR code scan and sending to an address
Merchant wallet supports currency conversion between the cryptocurrencies supported and fiat currency of interest For example a merchant that deals with South Korean Won will be able to conveniently convert Won into any of the supported cryptocurrency for the consumer to pay using a standard process like QR code scan or manual address copy XCELPay can settle fiat with merchants if they so desire In phase one the merchant can send the crypto to be converted to fiat to XCELPay for conversion to fiat In a future version the merchant wallet can be directly managed by XCEL-Pay so that settlement to fiat can be automated
Settlement System to settle in FAIT (explore business use-case for Everex to expand XCELPay in future for remittance b2b b2c payment multi-currency and person-to-person (P2P) transactions that include both fiat and cryptocurrencies over blockchain technology)
Both of these wallets integrate with other XCEL properties like XCELTrip XCELGames etc to show the balance points in XcelToken Plus These balance points can be swept into ethe-reum address on the public blockchain when it economically makes sense to do so
36 37
XCELGAMES
BITNAIRE
XCELGames is another pillar in the XCEL eco-system that strives to provide more utility to XcelToken Plus Everest Adven-ture is one such game currently offered in both iOS and Android platform These type of games will support XcelToken Plus as
Bitnaire is an example of an offering in this space It provides a social platform for crypto enthusiast to come together We envision some use-cases like crowdsourced marketing crowdsourced customer support community events etc to be hosted on this platform
XCELPay wallet will be integrated into these prod-uct to use XcelToken Plus as the cryptocurrency of choice
Various mechanism design can be applied to inte-grate XCELPay wallet with a social platform like Bitnaire XcelToken Plus as loyalty points Forums to proactive community governance
Utilize scalable App platform like loom network and utilize loom plasma chain for XcelToken Plus transfers within the game
Blockchain-based market place for in-all game purchases
first-class currency for activi-ties like in-app game purchase bonus points etc XCELPay wallet will be the default crypto wallet in these games the points obtained in the games can be converted to XcelToken Plus and swept into XCELPay wallet
From there it can easily be used in other XCEL properties like XCELTrip or even moved to an exchange where XcelToken Plus is listed
38 39
Source of Revenue ndash XCELTRIP
Source of revenue ndash XCELPay
1 Hotel Flight ticket sales (commission)
2 Advertisingpromotion revenue
3 The margin on crypto payments (transaction fee)
4 Token value appreciation
1 Listing Fee
2 Transaction Fee
3 Promotions ad space
4 Settlement fee
Source of revenue Bitnaire
1 IN-APP sales (stickers emojis premium access content publications etc)
2 Promotions and advertising fee
3 Fee for airdrop community access (data-base)
Vertical-wise Source of Revenue
6Our Strategy ndashSource of Growth and Revenue
Source of revenue XCELGames
1 IN-APP sales (avatars upgrades health packs badges multiplayer access)
2 Promotions and advertising fee
Source of revenue CoinGeo
1 Listing Fee
2 Trading Fee
3 Settlement fee (to FIAT) and Withdrawal fee
For All Financial Assumptions refer Section FINANCIAL ASSUMPTION (Page No74 )
40 41
XCELLab Revenue amp Spends Overview
XCELLab Revenue Model2019 2020 2021 2022 2023
XCELTripHotel Sales 2995044 4492566 6738849 10108274 15162410 Airline Ticket Sales 2090000 3135000 4702500 7053750 10580625
Ad and referral Revenue 3000000 3300000 3795000 Margin on Crypto Payments 299504 449257 673885 1010827 1516241 DB Revenue 3000000 6000000 12000000 18000000 30000000 Total XCELTrip 8384548 14076823 27115234 39472851 61054276
CoinGeoListing revenue 4030000 8866000 10639200 29789760 44684640 Trading Revenue 7300000 9125000 11406250 17109375 34218750 Settlement Revenue 200000 220000 264000 369600 554400 Withdrawal Revenue 3650000 4380000 5256000 7358400 11037600 DB Revenue 1500000 6000000 12000000 21000000 30000000 Total CoinGeo 16680000 28591000 39565450 75627135 120495390
XCELPayListing Revenue 100000 150000 200000 400000 400000 Transaction Revenue 6339044 9508566 14262849 21394274 32091410 Settlement Revenue 1965498 2948246 4422370 6633554 9950332 DB Revenue 150000 750000 3000000 15000000 30000000 Total XCELPay 8554542 13356812 21885219 43427828 72441742
XCELGamesIn-App Revenue 25000 50000 100000 200000 600000
Ad amp Data Revenue 5500000 6050000 6655000 Total XCELGames 25000 50000 5600000 6250000 7255000
BitnaireIn App Revenue 5000000 10000000 20000000 40000000 80000000 Community (DB) access Rev 3000000 6000000 12000000 32000000 64000000 Airdrop Access Revenue 1000000 5000000 - - - Total Bitnaire 9000000 21000000 32000000 72000000 144000000
XCELLab Total Revenue 42644090 77074635 126165903 236777814 405246408
XCELLab Expense Model2019 2020 2021 2021 2023
XCELTripFixed expense 1676910 2815365 5423047 7894570 12210855
Variable expense 3353819 5630729 10846094 15789140 24421711
Total XCELTrip 5030729 8446094 16269140 23683711 36632566
CoinGeoExpense 6672000 11436400 15826180 30250854 48198156
Total CoinGeo 6672000 11436400 15826180 30250854 48198156
XCELPayExpense 1710908 2671362 4377044 8685566 14488348
Total XCELPay 1710908 2671362 4377044 8685566 14488348
XCELGamesExpense 2500 5000 560000 625000 725500
Total XCELGames 2500 5000 560000 625000 725500
BitnaireExpense 3600000 8400000 12800000 28800000 57600000
Total Bitnaire 3600000 8400000 12800000 28800000 57600000
XCELLab Total Expense 17016137 30958856 49832364 92045130 157644570
DB = Data Base
42 43
7Marketing amp Promotions
Our Marketing plan is built to address this versatile eco-system which is evolving and dynamic in nature We have a creative marketing intelligence team who will constantly understand the market industry user dynamics and create activations pro-motion and amplification plans that best suit our requirements and budgets
3 Communication Platforms and activation plan
1 Consumer and Industry Overview
2 Our USP and Business Opportunity
44 45
XCELTrip
USP Book with Crypto
The OTA market is expected to be worth an estimated US$694bn in 2018 with a CAGR of 111 expected between 2016 and 2022 (sourcehttpswwwstatistacomtopics2704online-travel-market)
The cryptocurrency and blockchain community are a growing community of users (refer to graph on the right) who are constantly seeking relevant and real use-case for their crypto assets
The Travel amp Crypto match every well as a travel platform offers scalability sustainability and variety of use-cases for the crypto community to explore
Growth of the online travel market is driven by the increase in internet penetration rise in disposable income of people in emerging markets and ease of comparing a variety of travel options online Market players are introducing innovative travel and vacation package deals to assist travellers in making sound travel decisions as per their spending capabilities such as affordable packages for international destinations discounts on car rentals and cashback on international flights
bull Today travel is an expense Many spend a substantial amount of time and effort searching and comparing deals and offers and saving up for trips Many donrsquot even get to travel often in their lifetime Itrsquos time to democratize the travel industry everyone should travel see the world and its awesomeness and to this end XCELTrip not just lets you travel for less but helps you earn from your travel
bull XCELTrip is the only travel platform out there which offers users earning opportunity every time they use our platform to book travel services
Business Opportunity
Demographics
21 to 60 year old educated working or business professionals of all genders With a high-level of interest indulgence in travel finance and crypto
We want to influence The Millennial Gen-eration (individuals born from 1980 to 2000)
(3 httpswwwtravelprofessionalnewscomthe-millennial-travel-trends-of-the-larg-estgeneration- )
1 87 look to social media for travel inspiration for their next adventure
2 46 book travel through a smartphone or tablet meaning a strong mobile presence is also important 86 of Millennials are disappointed by bad mobile experiences
3 85 check multiple sites before booking to get the best deal possible
4 60 will upgrade their experience by purchasing extras like in-flight Wi-Fi Offering extras that appeal to this generation can generate more revenue
5 97 will post their experiences on social media
6 68 will remain loyal to a program that offers them the most rewards (cashfreebies upgrades discounts)
7 49 take last minute vacations meaning that offering last minute deals could be helpful in gaining business from millennial travellers
Target Consumer Base
It is a transformative time in retail The shopper is clearly in the driverrsquos seat enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behaviour ldquoEverywhere commercerdquo has taken root allowing consumers to shop however wherever and whenever they wantmdashwhether in stores online by mobile voice activation or click-and-collect Building world-class digital capabilities retailers across the globe are rapidly adapting to the fact that from the consumer perspective shopping is not about bricks versus clicks or one channel versus another Instead consumers are channel-agnostic The shopping journey and pre-shopping research is a fluid process with consumers bouncing between online and offline along the path to purchase How much does digital media influence consumer spending
In the 2016 report The New Digital Divide Deloitte found that digital interactions influence 56 cents of every dollar spent in bricks-and-mortar stores 2 up from 36 cents just three years prior3 Furthermore people who shop using different methodsmdashincluding online mobile and visits to a physical storemdashspend more than double those who only shop at bricks-and-mortar stores accord-ing to Deloittersquos The Omnichannel Opportunity study
Blockchain and cryptocurrency enthusiasts are Highly-invested in the successful adoption of cryptocurrencies in mainstream business activity This emotional investment in their success regularly supersedes their desire to follow the path of least resistance ie crypto users will endure higher barriers to use at this moment in time to help prop-agate the increased use of cryptocurrency
Derive above-average satisfaction from this use of cryptocurrency for real-worldapplications Aside from encouraging repeated-use of cryptocurrency for similar activities this dialled-up consumer experience satisfaction level serves as a drastically more effective tool to build brand loyalty for XCELPay
Demographics
21 to 50 year old educated working or business professionals of all genders with a high-level of interest indulgence in shopping and travel
46 47
XCELPay
USP Shop with Crypto
New Age consumer are Crypto Savvy
SourceDeloitte Research Document
Business Opportunity
Target Consumer Base
48 49
CoinGeo
USP A Secure Exchange you can trust
CoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
CoinGeo is built to disrupt the exchange eco-system The user will have better control access and comfort under CoinGeo unlike no other exchange Our transaction listing and exchange fee will be transparent and attractive
Blockchain platform was built to democratize the crypto usage to build trust among all classes of society without any discrimination
The growth in the crypto coins and token distribution has made an influx on many exchanges around the world
bull Many have failed to deliver trust ease of use and economical platform for traders to deal in their crypto
bull Currently the majority of exchanges charge high listing fees transaction fee etc which is unaffordable by many especially start-ups retail users
bull Most of the exchanges are anonymous with virtually zero CRM support
Business Opportunity
We are here to disrupt
CoinGeo is built to address high cost amp trust issues we have built a secure exchange where for the first six months we plan not to charge any listing fee transaction or withdrawal fee
Trading community
bull Our target user belongs to the Global crypto trading community both seasoned and new traders
bull Our focus will be on traders with an existing portfolio and trading at any of the top 10 exchanges
bull Itrsquos an open self-funded exchange without any native token amp ICO
bull The tokens that we list on our exchange has to go through a strict quality review to ensure their credibility
bull We will have a dedicated CRM support via mailchatcall to address user requirements
Target Consumer Base
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
OVER800000HOTEL
OVER400+
AIRLINES
ACROSS200+
COUNTRIES
22 23
4Our Business Model Verticals
XCELTRIPA Next-Gen Blockchain powered Travel Platform which has been built to disrupt the trillion-dollar travel industry It boasts of features which are set to democratize crypto use-cases
At XcelTrip you can book with cryptocurrency at over than 800000 hotels and around 400 airlines worldwide It is a crypto-payment enabled solution to help you book various holidays across the world using Bitcoin Ethereum Binance Coin and our own native XcelToken Plus (XLAB) We are constantly adding new tokens or coins such as Litecoin and others The major travel industry players are the GDS and aggregators who are monopolizing the majority of the market share and making the most profits The vision is to disrupt the industry by giving connectiv-ity and access to travelers directly to the travel service providers-en-abling a decentralized travel ecosystem The year 2019 is going to be an exponential growth year where more use-cases will be added including restaurant reservations events bookings transport services entertainment tours and more It doesnrsquot stop here instead itrsquos the beginning of disruption
HOTELS FLIGHTS RESTAURANTS CAB ENTERTAINMENT
Users around the world can log on to xceltripcom or download the XCELTrip app for iOS or Android phone and instantly book hotels resorts from around the world using the below-mentioned crypto
Ready Use case first of its kind crypto friendly online travel platform book over 800000 Hotels amp Resorts at over 200 countries
Powered by XcelToken Plus the most versatile token build to disruptthe crypto ecosystem
Choose from 400+ airlines for booking your air tickets
Pay with multiple cryptos
Adding exciting new services including restaurants taxi (cabs) entertainment amp more
XCELTRIP DIFFERENTIATORS
24 25
3 easy steps to a new income opportunity
Simple steps to incredible opportunity
EARN SUSTAINABLEINCOME
REGISTER ASAN IMP
REFERVENDOR
ENSURE RIGHTVENDORLISTING
DRIVE VENDOR SERVICEQUALITY
INDEPENDENT MARKETING PARTNERS PROGRAM
XCELTRIP USER JOURNEY
HOTEL BOOKING JOURNEY
FLIGHT BOOKING JOURNEY
Technology amp Empowerment are the two core pillars of XCELTriprsquos vision We want to create millions of ldquoTravelpreneursrdquo who will enjoy the benefit of attractive earnings as they become part of the XCELTriprsquos IMP Program
A Disruptive income opportunity
Join XCELTrip on this incredible lsquoTravelutionaryrsquo journey become our Independent Marketing Partner and earn whenyou travel
1 Register as an IMP on XCELTripcom
2 Pitch XCELTrip to Hotels
3 Refer Hotel Properties for listing on XCELTripcom
4 Post successful listing you earn a 25 commission on every booking made in your listed property
Recharge using XCELPay
26 27
XCELPAYXCELPay is the worldrsquos most trusted and lead-ing crypto wallet POS and payment gateway solution
XCELPay is integrated into an easy to use crypto wallet enabled tablet for receiving and
sending payments in crypto
XCELPay cuts out the unwanted middlemen by removing cardbank transaction fee currency conversion fee and other fees that have a damag-ing effect on the retailerrsquos margins
Powered with QR code
A QR based crypto payment solution is offering unmatched ease of use
Bars
Restaurants
Gas Stations
Convenient Stores
HotelsSpas
XCELPAY Wallet
XCELPay is a multi-crypto wallet which offers secure easy to use functionalities for novice users to use crypto in their everyday life for shopping and other transactions
XCELPay WalletXCELPay is the first-of-its-kind wallet which bridges the consumer use-case and merchant payment solution
You can use your wallet to make payments at
XCELPay 20 Features
XCELPay Payment gateway API
E-commerce companies can avoid costly transaction fee prevent fraudulent purchases and gain higher margins by using our secure payment gateway and access millions of crypto communities around the world
XCELPay Payment Gatewaybull E-commerce companies can use XCELPay API as their payment gateway solution to accept crypto on their websites and drive incremental sales You can visit XCELPayio for more details
bull Gain Incremental Business from Millions of Crypto users worldwide
bull Increase your margins by avoiding unwanted bank fee conversion fee transaction fee etc
bull Access a substantial user base from around the world
Recharge your mobile using XCELPay over Operators across Countries900 160
28 29
COINGEOCoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
Power to the user
CoinGeo is built to disrupt the exchange eco-sys-tem The user will have better control access and comfort under CoinGeo Our transaction listing and exchange fee will be transparent and attrac-tive
Multi-Language Support
CoinGeo is available in English Korean Chinese and more to be added shortly
CoinGeo Benefits
CUSTOMER SUPPORT
MULTI-LEVEL SECURE
TRANSPARENT FEE
EASE OF USE
Our platform offers user-friendly customer support via chat and Email to address your needs
round the clock
Multi-factor authentication and distributed storage to ensure
better safety
Choose from various plans that offer economic and
transparent fee options
Our platform is built to delight new users and empower
seasoned traders Advance technology with remarkable
ease of use
REFERRAL BONUS
Bring in new users traders and earn an attractive referral
bonus
HIGH TRADING LIMIT
Multiple limit levels backed with strong KYC verification
process that enable you to buy all the assets you wish with
peace of mind
Disruptive Features
1 Security notification on the dash-board to track activities
2 Manage your credit limit increase it with simple verification and valida-tion process
3 Day and Night Theme on Trade Page for ease of use
4 Add Favourites to your dashboard for quick access
30 31
XCELGAMESXCELGames has created first of its Android game ldquoEverest Adventurerdquo which is available for download on Google Play Store and App Store
Gaming community around the world has billions of users from all age groups majority of them are millennials Recent studies show that gamers are investing in digital money for entertainment and ability to earn and spend in the gaming eco-sys-tem
This massive communities are tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to XCEL eco-system and encourage them to be active users across various platforms
Everest Adventure
BITNAIRE
Imagine LinkedIn Tinder Medium Facebook WhatsApp and Telegram taking out the best of each features and putting it all in one ndash thatrsquos Bitnaire for you
In a fast-growing industry networking plays a key role in distrupting the blockchain industry and move towards mass adoption of crypto globally
Using the state of the art Block-chain technology combined with the creative flair and thoughtfulness Bitnaire has got to offer the best of its kind A
Next-Gen Social Network that has combined the best of all for connecting and socializing with the community on different levels within the Blockchain and Crypto space
The boundless feature creates platform transparency towards networking between block-chain and crypto users globally It allows relevant and seamless content curation with enhanced security Bitnaire will be a trusted mode of communication being a connector between communi-ties that enables direct channel of communication
At the end of the day what do communities want Ease of connecting and reaching out gaining support and authentic information flow
CHAT with Crypto Community
SHARE with Crypto Community
EARN from Crypto Community
BITNAIRECrypto Social Network
A Decentralized Social Network
32 33
5Technical Overview
bull We have decided to use the Ethereum blockchain platform as the core blockchain infrastructure to support the various vertical integrations XcelToken Plus is an ERC20 token on Ethereum blockchain
bull We feel that Ethereum eco-system is the most advanced and progressive eco-system with the largest developer mindset The community so far has done a good job of balancing decentralization with scalability
bull Letrsquos deep dive into each vertical on how blockchain will come into play
HOTEL
HOTEL
PMS OTA
OTA
OTA
OTA
1
2
N
3
CHANNELMANAGER
ManageInventory priceand booking
Push inventorybooking andprice to CM
XcelTrip
Bookingcom
34 35
XCELTRIP
Looking at the current state of the blockchain eco-system we feel that most prudent practical and tactical way to design and architect the system is to adopt a progressive decentralization roadmap Instead of building on a scalable but centralized platform like EOS we feel it is prudent to stay the course with decentralized platform like Ethe-
reum This space is still evolv-ing and the best practices are still being discovered There-fore rather than embark on an unknown path of decentraliza-tion of the whole platform parts that are ready and robust will be tackled first Therefore we will start with enabling the accep-tance of popular cryptocurren-cies for booking This will add
to the utility of cryptocurrencies in the space where there seems to be a dearth of it
To provide an easy on-ramp to existing hotels XCELTrip supports two paths to integra-tion
1Integration with Chanel Manager aggregator
2 ExtraNet
This allows existing hotels who are integrated with channel managers to provide their properties via XCELTrip platform
In extranet XCELTrip will integrate with the chan-nel manager used by the vendor enabling tight integration between XCELTrip and hotel booking system
This enables crypto community with one more platform to spend their cryptocurrencies like BTC ETH BNB and XCEL
XCELTrip will continue to accept popular cryp-tocurrencies to provide more options to users
XCELTrip will issue cashback in XcelToken Plus to customers who book their hotels Settlement to merchants will be fiat as we feel that merchants are not ready to hold cryptocurrency just yet due to its volatility
Vendor able to list their properties on the platform
Decentralized storage using IPFS
XCELPAY
We realize that the best way to serve the crypto community and help expand this nascent eco-system is by enabling the use-cases In that quest XCEL-Pay serves as a perfect payment vehicle to meet the two-sided market in bringing the custom-ers and merchants together
XCELPay offers consumer and merchant wallets Both wallets share the majority of the code base and use react-native for cross-platform compatibility This provides a robust envi-ronment that can re-use most of the development and test-ing efforts resulting in a better tested and secure product It also provides faster turnaround time for adding new features on both platforms
Consumer wallet is a standard wallet that supports BIP39 mnemonic seed phrases It
supports a standard way to send cryptocurrency such as with QR code scan and sending to an address
Merchant wallet supports currency conversion between the cryptocurrencies supported and fiat currency of interest For example a merchant that deals with South Korean Won will be able to conveniently convert Won into any of the supported cryptocurrency for the consumer to pay using a standard process like QR code scan or manual address copy XCELPay can settle fiat with merchants if they so desire In phase one the merchant can send the crypto to be converted to fiat to XCELPay for conversion to fiat In a future version the merchant wallet can be directly managed by XCEL-Pay so that settlement to fiat can be automated
Settlement System to settle in FAIT (explore business use-case for Everex to expand XCELPay in future for remittance b2b b2c payment multi-currency and person-to-person (P2P) transactions that include both fiat and cryptocurrencies over blockchain technology)
Both of these wallets integrate with other XCEL properties like XCELTrip XCELGames etc to show the balance points in XcelToken Plus These balance points can be swept into ethe-reum address on the public blockchain when it economically makes sense to do so
36 37
XCELGAMES
BITNAIRE
XCELGames is another pillar in the XCEL eco-system that strives to provide more utility to XcelToken Plus Everest Adven-ture is one such game currently offered in both iOS and Android platform These type of games will support XcelToken Plus as
Bitnaire is an example of an offering in this space It provides a social platform for crypto enthusiast to come together We envision some use-cases like crowdsourced marketing crowdsourced customer support community events etc to be hosted on this platform
XCELPay wallet will be integrated into these prod-uct to use XcelToken Plus as the cryptocurrency of choice
Various mechanism design can be applied to inte-grate XCELPay wallet with a social platform like Bitnaire XcelToken Plus as loyalty points Forums to proactive community governance
Utilize scalable App platform like loom network and utilize loom plasma chain for XcelToken Plus transfers within the game
Blockchain-based market place for in-all game purchases
first-class currency for activi-ties like in-app game purchase bonus points etc XCELPay wallet will be the default crypto wallet in these games the points obtained in the games can be converted to XcelToken Plus and swept into XCELPay wallet
From there it can easily be used in other XCEL properties like XCELTrip or even moved to an exchange where XcelToken Plus is listed
38 39
Source of Revenue ndash XCELTRIP
Source of revenue ndash XCELPay
1 Hotel Flight ticket sales (commission)
2 Advertisingpromotion revenue
3 The margin on crypto payments (transaction fee)
4 Token value appreciation
1 Listing Fee
2 Transaction Fee
3 Promotions ad space
4 Settlement fee
Source of revenue Bitnaire
1 IN-APP sales (stickers emojis premium access content publications etc)
2 Promotions and advertising fee
3 Fee for airdrop community access (data-base)
Vertical-wise Source of Revenue
6Our Strategy ndashSource of Growth and Revenue
Source of revenue XCELGames
1 IN-APP sales (avatars upgrades health packs badges multiplayer access)
2 Promotions and advertising fee
Source of revenue CoinGeo
1 Listing Fee
2 Trading Fee
3 Settlement fee (to FIAT) and Withdrawal fee
For All Financial Assumptions refer Section FINANCIAL ASSUMPTION (Page No74 )
40 41
XCELLab Revenue amp Spends Overview
XCELLab Revenue Model2019 2020 2021 2022 2023
XCELTripHotel Sales 2995044 4492566 6738849 10108274 15162410 Airline Ticket Sales 2090000 3135000 4702500 7053750 10580625
Ad and referral Revenue 3000000 3300000 3795000 Margin on Crypto Payments 299504 449257 673885 1010827 1516241 DB Revenue 3000000 6000000 12000000 18000000 30000000 Total XCELTrip 8384548 14076823 27115234 39472851 61054276
CoinGeoListing revenue 4030000 8866000 10639200 29789760 44684640 Trading Revenue 7300000 9125000 11406250 17109375 34218750 Settlement Revenue 200000 220000 264000 369600 554400 Withdrawal Revenue 3650000 4380000 5256000 7358400 11037600 DB Revenue 1500000 6000000 12000000 21000000 30000000 Total CoinGeo 16680000 28591000 39565450 75627135 120495390
XCELPayListing Revenue 100000 150000 200000 400000 400000 Transaction Revenue 6339044 9508566 14262849 21394274 32091410 Settlement Revenue 1965498 2948246 4422370 6633554 9950332 DB Revenue 150000 750000 3000000 15000000 30000000 Total XCELPay 8554542 13356812 21885219 43427828 72441742
XCELGamesIn-App Revenue 25000 50000 100000 200000 600000
Ad amp Data Revenue 5500000 6050000 6655000 Total XCELGames 25000 50000 5600000 6250000 7255000
BitnaireIn App Revenue 5000000 10000000 20000000 40000000 80000000 Community (DB) access Rev 3000000 6000000 12000000 32000000 64000000 Airdrop Access Revenue 1000000 5000000 - - - Total Bitnaire 9000000 21000000 32000000 72000000 144000000
XCELLab Total Revenue 42644090 77074635 126165903 236777814 405246408
XCELLab Expense Model2019 2020 2021 2021 2023
XCELTripFixed expense 1676910 2815365 5423047 7894570 12210855
Variable expense 3353819 5630729 10846094 15789140 24421711
Total XCELTrip 5030729 8446094 16269140 23683711 36632566
CoinGeoExpense 6672000 11436400 15826180 30250854 48198156
Total CoinGeo 6672000 11436400 15826180 30250854 48198156
XCELPayExpense 1710908 2671362 4377044 8685566 14488348
Total XCELPay 1710908 2671362 4377044 8685566 14488348
XCELGamesExpense 2500 5000 560000 625000 725500
Total XCELGames 2500 5000 560000 625000 725500
BitnaireExpense 3600000 8400000 12800000 28800000 57600000
Total Bitnaire 3600000 8400000 12800000 28800000 57600000
XCELLab Total Expense 17016137 30958856 49832364 92045130 157644570
DB = Data Base
42 43
7Marketing amp Promotions
Our Marketing plan is built to address this versatile eco-system which is evolving and dynamic in nature We have a creative marketing intelligence team who will constantly understand the market industry user dynamics and create activations pro-motion and amplification plans that best suit our requirements and budgets
3 Communication Platforms and activation plan
1 Consumer and Industry Overview
2 Our USP and Business Opportunity
44 45
XCELTrip
USP Book with Crypto
The OTA market is expected to be worth an estimated US$694bn in 2018 with a CAGR of 111 expected between 2016 and 2022 (sourcehttpswwwstatistacomtopics2704online-travel-market)
The cryptocurrency and blockchain community are a growing community of users (refer to graph on the right) who are constantly seeking relevant and real use-case for their crypto assets
The Travel amp Crypto match every well as a travel platform offers scalability sustainability and variety of use-cases for the crypto community to explore
Growth of the online travel market is driven by the increase in internet penetration rise in disposable income of people in emerging markets and ease of comparing a variety of travel options online Market players are introducing innovative travel and vacation package deals to assist travellers in making sound travel decisions as per their spending capabilities such as affordable packages for international destinations discounts on car rentals and cashback on international flights
bull Today travel is an expense Many spend a substantial amount of time and effort searching and comparing deals and offers and saving up for trips Many donrsquot even get to travel often in their lifetime Itrsquos time to democratize the travel industry everyone should travel see the world and its awesomeness and to this end XCELTrip not just lets you travel for less but helps you earn from your travel
bull XCELTrip is the only travel platform out there which offers users earning opportunity every time they use our platform to book travel services
Business Opportunity
Demographics
21 to 60 year old educated working or business professionals of all genders With a high-level of interest indulgence in travel finance and crypto
We want to influence The Millennial Gen-eration (individuals born from 1980 to 2000)
(3 httpswwwtravelprofessionalnewscomthe-millennial-travel-trends-of-the-larg-estgeneration- )
1 87 look to social media for travel inspiration for their next adventure
2 46 book travel through a smartphone or tablet meaning a strong mobile presence is also important 86 of Millennials are disappointed by bad mobile experiences
3 85 check multiple sites before booking to get the best deal possible
4 60 will upgrade their experience by purchasing extras like in-flight Wi-Fi Offering extras that appeal to this generation can generate more revenue
5 97 will post their experiences on social media
6 68 will remain loyal to a program that offers them the most rewards (cashfreebies upgrades discounts)
7 49 take last minute vacations meaning that offering last minute deals could be helpful in gaining business from millennial travellers
Target Consumer Base
It is a transformative time in retail The shopper is clearly in the driverrsquos seat enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behaviour ldquoEverywhere commercerdquo has taken root allowing consumers to shop however wherever and whenever they wantmdashwhether in stores online by mobile voice activation or click-and-collect Building world-class digital capabilities retailers across the globe are rapidly adapting to the fact that from the consumer perspective shopping is not about bricks versus clicks or one channel versus another Instead consumers are channel-agnostic The shopping journey and pre-shopping research is a fluid process with consumers bouncing between online and offline along the path to purchase How much does digital media influence consumer spending
In the 2016 report The New Digital Divide Deloitte found that digital interactions influence 56 cents of every dollar spent in bricks-and-mortar stores 2 up from 36 cents just three years prior3 Furthermore people who shop using different methodsmdashincluding online mobile and visits to a physical storemdashspend more than double those who only shop at bricks-and-mortar stores accord-ing to Deloittersquos The Omnichannel Opportunity study
Blockchain and cryptocurrency enthusiasts are Highly-invested in the successful adoption of cryptocurrencies in mainstream business activity This emotional investment in their success regularly supersedes their desire to follow the path of least resistance ie crypto users will endure higher barriers to use at this moment in time to help prop-agate the increased use of cryptocurrency
Derive above-average satisfaction from this use of cryptocurrency for real-worldapplications Aside from encouraging repeated-use of cryptocurrency for similar activities this dialled-up consumer experience satisfaction level serves as a drastically more effective tool to build brand loyalty for XCELPay
Demographics
21 to 50 year old educated working or business professionals of all genders with a high-level of interest indulgence in shopping and travel
46 47
XCELPay
USP Shop with Crypto
New Age consumer are Crypto Savvy
SourceDeloitte Research Document
Business Opportunity
Target Consumer Base
48 49
CoinGeo
USP A Secure Exchange you can trust
CoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
CoinGeo is built to disrupt the exchange eco-system The user will have better control access and comfort under CoinGeo unlike no other exchange Our transaction listing and exchange fee will be transparent and attractive
Blockchain platform was built to democratize the crypto usage to build trust among all classes of society without any discrimination
The growth in the crypto coins and token distribution has made an influx on many exchanges around the world
bull Many have failed to deliver trust ease of use and economical platform for traders to deal in their crypto
bull Currently the majority of exchanges charge high listing fees transaction fee etc which is unaffordable by many especially start-ups retail users
bull Most of the exchanges are anonymous with virtually zero CRM support
Business Opportunity
We are here to disrupt
CoinGeo is built to address high cost amp trust issues we have built a secure exchange where for the first six months we plan not to charge any listing fee transaction or withdrawal fee
Trading community
bull Our target user belongs to the Global crypto trading community both seasoned and new traders
bull Our focus will be on traders with an existing portfolio and trading at any of the top 10 exchanges
bull Itrsquos an open self-funded exchange without any native token amp ICO
bull The tokens that we list on our exchange has to go through a strict quality review to ensure their credibility
bull We will have a dedicated CRM support via mailchatcall to address user requirements
Target Consumer Base
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
24 25
3 easy steps to a new income opportunity
Simple steps to incredible opportunity
EARN SUSTAINABLEINCOME
REGISTER ASAN IMP
REFERVENDOR
ENSURE RIGHTVENDORLISTING
DRIVE VENDOR SERVICEQUALITY
INDEPENDENT MARKETING PARTNERS PROGRAM
XCELTRIP USER JOURNEY
HOTEL BOOKING JOURNEY
FLIGHT BOOKING JOURNEY
Technology amp Empowerment are the two core pillars of XCELTriprsquos vision We want to create millions of ldquoTravelpreneursrdquo who will enjoy the benefit of attractive earnings as they become part of the XCELTriprsquos IMP Program
A Disruptive income opportunity
Join XCELTrip on this incredible lsquoTravelutionaryrsquo journey become our Independent Marketing Partner and earn whenyou travel
1 Register as an IMP on XCELTripcom
2 Pitch XCELTrip to Hotels
3 Refer Hotel Properties for listing on XCELTripcom
4 Post successful listing you earn a 25 commission on every booking made in your listed property
Recharge using XCELPay
26 27
XCELPAYXCELPay is the worldrsquos most trusted and lead-ing crypto wallet POS and payment gateway solution
XCELPay is integrated into an easy to use crypto wallet enabled tablet for receiving and
sending payments in crypto
XCELPay cuts out the unwanted middlemen by removing cardbank transaction fee currency conversion fee and other fees that have a damag-ing effect on the retailerrsquos margins
Powered with QR code
A QR based crypto payment solution is offering unmatched ease of use
Bars
Restaurants
Gas Stations
Convenient Stores
HotelsSpas
XCELPAY Wallet
XCELPay is a multi-crypto wallet which offers secure easy to use functionalities for novice users to use crypto in their everyday life for shopping and other transactions
XCELPay WalletXCELPay is the first-of-its-kind wallet which bridges the consumer use-case and merchant payment solution
You can use your wallet to make payments at
XCELPay 20 Features
XCELPay Payment gateway API
E-commerce companies can avoid costly transaction fee prevent fraudulent purchases and gain higher margins by using our secure payment gateway and access millions of crypto communities around the world
XCELPay Payment Gatewaybull E-commerce companies can use XCELPay API as their payment gateway solution to accept crypto on their websites and drive incremental sales You can visit XCELPayio for more details
bull Gain Incremental Business from Millions of Crypto users worldwide
bull Increase your margins by avoiding unwanted bank fee conversion fee transaction fee etc
bull Access a substantial user base from around the world
Recharge your mobile using XCELPay over Operators across Countries900 160
28 29
COINGEOCoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
Power to the user
CoinGeo is built to disrupt the exchange eco-sys-tem The user will have better control access and comfort under CoinGeo Our transaction listing and exchange fee will be transparent and attrac-tive
Multi-Language Support
CoinGeo is available in English Korean Chinese and more to be added shortly
CoinGeo Benefits
CUSTOMER SUPPORT
MULTI-LEVEL SECURE
TRANSPARENT FEE
EASE OF USE
Our platform offers user-friendly customer support via chat and Email to address your needs
round the clock
Multi-factor authentication and distributed storage to ensure
better safety
Choose from various plans that offer economic and
transparent fee options
Our platform is built to delight new users and empower
seasoned traders Advance technology with remarkable
ease of use
REFERRAL BONUS
Bring in new users traders and earn an attractive referral
bonus
HIGH TRADING LIMIT
Multiple limit levels backed with strong KYC verification
process that enable you to buy all the assets you wish with
peace of mind
Disruptive Features
1 Security notification on the dash-board to track activities
2 Manage your credit limit increase it with simple verification and valida-tion process
3 Day and Night Theme on Trade Page for ease of use
4 Add Favourites to your dashboard for quick access
30 31
XCELGAMESXCELGames has created first of its Android game ldquoEverest Adventurerdquo which is available for download on Google Play Store and App Store
Gaming community around the world has billions of users from all age groups majority of them are millennials Recent studies show that gamers are investing in digital money for entertainment and ability to earn and spend in the gaming eco-sys-tem
This massive communities are tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to XCEL eco-system and encourage them to be active users across various platforms
Everest Adventure
BITNAIRE
Imagine LinkedIn Tinder Medium Facebook WhatsApp and Telegram taking out the best of each features and putting it all in one ndash thatrsquos Bitnaire for you
In a fast-growing industry networking plays a key role in distrupting the blockchain industry and move towards mass adoption of crypto globally
Using the state of the art Block-chain technology combined with the creative flair and thoughtfulness Bitnaire has got to offer the best of its kind A
Next-Gen Social Network that has combined the best of all for connecting and socializing with the community on different levels within the Blockchain and Crypto space
The boundless feature creates platform transparency towards networking between block-chain and crypto users globally It allows relevant and seamless content curation with enhanced security Bitnaire will be a trusted mode of communication being a connector between communi-ties that enables direct channel of communication
At the end of the day what do communities want Ease of connecting and reaching out gaining support and authentic information flow
CHAT with Crypto Community
SHARE with Crypto Community
EARN from Crypto Community
BITNAIRECrypto Social Network
A Decentralized Social Network
32 33
5Technical Overview
bull We have decided to use the Ethereum blockchain platform as the core blockchain infrastructure to support the various vertical integrations XcelToken Plus is an ERC20 token on Ethereum blockchain
bull We feel that Ethereum eco-system is the most advanced and progressive eco-system with the largest developer mindset The community so far has done a good job of balancing decentralization with scalability
bull Letrsquos deep dive into each vertical on how blockchain will come into play
HOTEL
HOTEL
PMS OTA
OTA
OTA
OTA
1
2
N
3
CHANNELMANAGER
ManageInventory priceand booking
Push inventorybooking andprice to CM
XcelTrip
Bookingcom
34 35
XCELTRIP
Looking at the current state of the blockchain eco-system we feel that most prudent practical and tactical way to design and architect the system is to adopt a progressive decentralization roadmap Instead of building on a scalable but centralized platform like EOS we feel it is prudent to stay the course with decentralized platform like Ethe-
reum This space is still evolv-ing and the best practices are still being discovered There-fore rather than embark on an unknown path of decentraliza-tion of the whole platform parts that are ready and robust will be tackled first Therefore we will start with enabling the accep-tance of popular cryptocurren-cies for booking This will add
to the utility of cryptocurrencies in the space where there seems to be a dearth of it
To provide an easy on-ramp to existing hotels XCELTrip supports two paths to integra-tion
1Integration with Chanel Manager aggregator
2 ExtraNet
This allows existing hotels who are integrated with channel managers to provide their properties via XCELTrip platform
In extranet XCELTrip will integrate with the chan-nel manager used by the vendor enabling tight integration between XCELTrip and hotel booking system
This enables crypto community with one more platform to spend their cryptocurrencies like BTC ETH BNB and XCEL
XCELTrip will continue to accept popular cryp-tocurrencies to provide more options to users
XCELTrip will issue cashback in XcelToken Plus to customers who book their hotels Settlement to merchants will be fiat as we feel that merchants are not ready to hold cryptocurrency just yet due to its volatility
Vendor able to list their properties on the platform
Decentralized storage using IPFS
XCELPAY
We realize that the best way to serve the crypto community and help expand this nascent eco-system is by enabling the use-cases In that quest XCEL-Pay serves as a perfect payment vehicle to meet the two-sided market in bringing the custom-ers and merchants together
XCELPay offers consumer and merchant wallets Both wallets share the majority of the code base and use react-native for cross-platform compatibility This provides a robust envi-ronment that can re-use most of the development and test-ing efforts resulting in a better tested and secure product It also provides faster turnaround time for adding new features on both platforms
Consumer wallet is a standard wallet that supports BIP39 mnemonic seed phrases It
supports a standard way to send cryptocurrency such as with QR code scan and sending to an address
Merchant wallet supports currency conversion between the cryptocurrencies supported and fiat currency of interest For example a merchant that deals with South Korean Won will be able to conveniently convert Won into any of the supported cryptocurrency for the consumer to pay using a standard process like QR code scan or manual address copy XCELPay can settle fiat with merchants if they so desire In phase one the merchant can send the crypto to be converted to fiat to XCELPay for conversion to fiat In a future version the merchant wallet can be directly managed by XCEL-Pay so that settlement to fiat can be automated
Settlement System to settle in FAIT (explore business use-case for Everex to expand XCELPay in future for remittance b2b b2c payment multi-currency and person-to-person (P2P) transactions that include both fiat and cryptocurrencies over blockchain technology)
Both of these wallets integrate with other XCEL properties like XCELTrip XCELGames etc to show the balance points in XcelToken Plus These balance points can be swept into ethe-reum address on the public blockchain when it economically makes sense to do so
36 37
XCELGAMES
BITNAIRE
XCELGames is another pillar in the XCEL eco-system that strives to provide more utility to XcelToken Plus Everest Adven-ture is one such game currently offered in both iOS and Android platform These type of games will support XcelToken Plus as
Bitnaire is an example of an offering in this space It provides a social platform for crypto enthusiast to come together We envision some use-cases like crowdsourced marketing crowdsourced customer support community events etc to be hosted on this platform
XCELPay wallet will be integrated into these prod-uct to use XcelToken Plus as the cryptocurrency of choice
Various mechanism design can be applied to inte-grate XCELPay wallet with a social platform like Bitnaire XcelToken Plus as loyalty points Forums to proactive community governance
Utilize scalable App platform like loom network and utilize loom plasma chain for XcelToken Plus transfers within the game
Blockchain-based market place for in-all game purchases
first-class currency for activi-ties like in-app game purchase bonus points etc XCELPay wallet will be the default crypto wallet in these games the points obtained in the games can be converted to XcelToken Plus and swept into XCELPay wallet
From there it can easily be used in other XCEL properties like XCELTrip or even moved to an exchange where XcelToken Plus is listed
38 39
Source of Revenue ndash XCELTRIP
Source of revenue ndash XCELPay
1 Hotel Flight ticket sales (commission)
2 Advertisingpromotion revenue
3 The margin on crypto payments (transaction fee)
4 Token value appreciation
1 Listing Fee
2 Transaction Fee
3 Promotions ad space
4 Settlement fee
Source of revenue Bitnaire
1 IN-APP sales (stickers emojis premium access content publications etc)
2 Promotions and advertising fee
3 Fee for airdrop community access (data-base)
Vertical-wise Source of Revenue
6Our Strategy ndashSource of Growth and Revenue
Source of revenue XCELGames
1 IN-APP sales (avatars upgrades health packs badges multiplayer access)
2 Promotions and advertising fee
Source of revenue CoinGeo
1 Listing Fee
2 Trading Fee
3 Settlement fee (to FIAT) and Withdrawal fee
For All Financial Assumptions refer Section FINANCIAL ASSUMPTION (Page No74 )
40 41
XCELLab Revenue amp Spends Overview
XCELLab Revenue Model2019 2020 2021 2022 2023
XCELTripHotel Sales 2995044 4492566 6738849 10108274 15162410 Airline Ticket Sales 2090000 3135000 4702500 7053750 10580625
Ad and referral Revenue 3000000 3300000 3795000 Margin on Crypto Payments 299504 449257 673885 1010827 1516241 DB Revenue 3000000 6000000 12000000 18000000 30000000 Total XCELTrip 8384548 14076823 27115234 39472851 61054276
CoinGeoListing revenue 4030000 8866000 10639200 29789760 44684640 Trading Revenue 7300000 9125000 11406250 17109375 34218750 Settlement Revenue 200000 220000 264000 369600 554400 Withdrawal Revenue 3650000 4380000 5256000 7358400 11037600 DB Revenue 1500000 6000000 12000000 21000000 30000000 Total CoinGeo 16680000 28591000 39565450 75627135 120495390
XCELPayListing Revenue 100000 150000 200000 400000 400000 Transaction Revenue 6339044 9508566 14262849 21394274 32091410 Settlement Revenue 1965498 2948246 4422370 6633554 9950332 DB Revenue 150000 750000 3000000 15000000 30000000 Total XCELPay 8554542 13356812 21885219 43427828 72441742
XCELGamesIn-App Revenue 25000 50000 100000 200000 600000
Ad amp Data Revenue 5500000 6050000 6655000 Total XCELGames 25000 50000 5600000 6250000 7255000
BitnaireIn App Revenue 5000000 10000000 20000000 40000000 80000000 Community (DB) access Rev 3000000 6000000 12000000 32000000 64000000 Airdrop Access Revenue 1000000 5000000 - - - Total Bitnaire 9000000 21000000 32000000 72000000 144000000
XCELLab Total Revenue 42644090 77074635 126165903 236777814 405246408
XCELLab Expense Model2019 2020 2021 2021 2023
XCELTripFixed expense 1676910 2815365 5423047 7894570 12210855
Variable expense 3353819 5630729 10846094 15789140 24421711
Total XCELTrip 5030729 8446094 16269140 23683711 36632566
CoinGeoExpense 6672000 11436400 15826180 30250854 48198156
Total CoinGeo 6672000 11436400 15826180 30250854 48198156
XCELPayExpense 1710908 2671362 4377044 8685566 14488348
Total XCELPay 1710908 2671362 4377044 8685566 14488348
XCELGamesExpense 2500 5000 560000 625000 725500
Total XCELGames 2500 5000 560000 625000 725500
BitnaireExpense 3600000 8400000 12800000 28800000 57600000
Total Bitnaire 3600000 8400000 12800000 28800000 57600000
XCELLab Total Expense 17016137 30958856 49832364 92045130 157644570
DB = Data Base
42 43
7Marketing amp Promotions
Our Marketing plan is built to address this versatile eco-system which is evolving and dynamic in nature We have a creative marketing intelligence team who will constantly understand the market industry user dynamics and create activations pro-motion and amplification plans that best suit our requirements and budgets
3 Communication Platforms and activation plan
1 Consumer and Industry Overview
2 Our USP and Business Opportunity
44 45
XCELTrip
USP Book with Crypto
The OTA market is expected to be worth an estimated US$694bn in 2018 with a CAGR of 111 expected between 2016 and 2022 (sourcehttpswwwstatistacomtopics2704online-travel-market)
The cryptocurrency and blockchain community are a growing community of users (refer to graph on the right) who are constantly seeking relevant and real use-case for their crypto assets
The Travel amp Crypto match every well as a travel platform offers scalability sustainability and variety of use-cases for the crypto community to explore
Growth of the online travel market is driven by the increase in internet penetration rise in disposable income of people in emerging markets and ease of comparing a variety of travel options online Market players are introducing innovative travel and vacation package deals to assist travellers in making sound travel decisions as per their spending capabilities such as affordable packages for international destinations discounts on car rentals and cashback on international flights
bull Today travel is an expense Many spend a substantial amount of time and effort searching and comparing deals and offers and saving up for trips Many donrsquot even get to travel often in their lifetime Itrsquos time to democratize the travel industry everyone should travel see the world and its awesomeness and to this end XCELTrip not just lets you travel for less but helps you earn from your travel
bull XCELTrip is the only travel platform out there which offers users earning opportunity every time they use our platform to book travel services
Business Opportunity
Demographics
21 to 60 year old educated working or business professionals of all genders With a high-level of interest indulgence in travel finance and crypto
We want to influence The Millennial Gen-eration (individuals born from 1980 to 2000)
(3 httpswwwtravelprofessionalnewscomthe-millennial-travel-trends-of-the-larg-estgeneration- )
1 87 look to social media for travel inspiration for their next adventure
2 46 book travel through a smartphone or tablet meaning a strong mobile presence is also important 86 of Millennials are disappointed by bad mobile experiences
3 85 check multiple sites before booking to get the best deal possible
4 60 will upgrade their experience by purchasing extras like in-flight Wi-Fi Offering extras that appeal to this generation can generate more revenue
5 97 will post their experiences on social media
6 68 will remain loyal to a program that offers them the most rewards (cashfreebies upgrades discounts)
7 49 take last minute vacations meaning that offering last minute deals could be helpful in gaining business from millennial travellers
Target Consumer Base
It is a transformative time in retail The shopper is clearly in the driverrsquos seat enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behaviour ldquoEverywhere commercerdquo has taken root allowing consumers to shop however wherever and whenever they wantmdashwhether in stores online by mobile voice activation or click-and-collect Building world-class digital capabilities retailers across the globe are rapidly adapting to the fact that from the consumer perspective shopping is not about bricks versus clicks or one channel versus another Instead consumers are channel-agnostic The shopping journey and pre-shopping research is a fluid process with consumers bouncing between online and offline along the path to purchase How much does digital media influence consumer spending
In the 2016 report The New Digital Divide Deloitte found that digital interactions influence 56 cents of every dollar spent in bricks-and-mortar stores 2 up from 36 cents just three years prior3 Furthermore people who shop using different methodsmdashincluding online mobile and visits to a physical storemdashspend more than double those who only shop at bricks-and-mortar stores accord-ing to Deloittersquos The Omnichannel Opportunity study
Blockchain and cryptocurrency enthusiasts are Highly-invested in the successful adoption of cryptocurrencies in mainstream business activity This emotional investment in their success regularly supersedes their desire to follow the path of least resistance ie crypto users will endure higher barriers to use at this moment in time to help prop-agate the increased use of cryptocurrency
Derive above-average satisfaction from this use of cryptocurrency for real-worldapplications Aside from encouraging repeated-use of cryptocurrency for similar activities this dialled-up consumer experience satisfaction level serves as a drastically more effective tool to build brand loyalty for XCELPay
Demographics
21 to 50 year old educated working or business professionals of all genders with a high-level of interest indulgence in shopping and travel
46 47
XCELPay
USP Shop with Crypto
New Age consumer are Crypto Savvy
SourceDeloitte Research Document
Business Opportunity
Target Consumer Base
48 49
CoinGeo
USP A Secure Exchange you can trust
CoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
CoinGeo is built to disrupt the exchange eco-system The user will have better control access and comfort under CoinGeo unlike no other exchange Our transaction listing and exchange fee will be transparent and attractive
Blockchain platform was built to democratize the crypto usage to build trust among all classes of society without any discrimination
The growth in the crypto coins and token distribution has made an influx on many exchanges around the world
bull Many have failed to deliver trust ease of use and economical platform for traders to deal in their crypto
bull Currently the majority of exchanges charge high listing fees transaction fee etc which is unaffordable by many especially start-ups retail users
bull Most of the exchanges are anonymous with virtually zero CRM support
Business Opportunity
We are here to disrupt
CoinGeo is built to address high cost amp trust issues we have built a secure exchange where for the first six months we plan not to charge any listing fee transaction or withdrawal fee
Trading community
bull Our target user belongs to the Global crypto trading community both seasoned and new traders
bull Our focus will be on traders with an existing portfolio and trading at any of the top 10 exchanges
bull Itrsquos an open self-funded exchange without any native token amp ICO
bull The tokens that we list on our exchange has to go through a strict quality review to ensure their credibility
bull We will have a dedicated CRM support via mailchatcall to address user requirements
Target Consumer Base
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
Recharge using XCELPay
26 27
XCELPAYXCELPay is the worldrsquos most trusted and lead-ing crypto wallet POS and payment gateway solution
XCELPay is integrated into an easy to use crypto wallet enabled tablet for receiving and
sending payments in crypto
XCELPay cuts out the unwanted middlemen by removing cardbank transaction fee currency conversion fee and other fees that have a damag-ing effect on the retailerrsquos margins
Powered with QR code
A QR based crypto payment solution is offering unmatched ease of use
Bars
Restaurants
Gas Stations
Convenient Stores
HotelsSpas
XCELPAY Wallet
XCELPay is a multi-crypto wallet which offers secure easy to use functionalities for novice users to use crypto in their everyday life for shopping and other transactions
XCELPay WalletXCELPay is the first-of-its-kind wallet which bridges the consumer use-case and merchant payment solution
You can use your wallet to make payments at
XCELPay 20 Features
XCELPay Payment gateway API
E-commerce companies can avoid costly transaction fee prevent fraudulent purchases and gain higher margins by using our secure payment gateway and access millions of crypto communities around the world
XCELPay Payment Gatewaybull E-commerce companies can use XCELPay API as their payment gateway solution to accept crypto on their websites and drive incremental sales You can visit XCELPayio for more details
bull Gain Incremental Business from Millions of Crypto users worldwide
bull Increase your margins by avoiding unwanted bank fee conversion fee transaction fee etc
bull Access a substantial user base from around the world
Recharge your mobile using XCELPay over Operators across Countries900 160
28 29
COINGEOCoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
Power to the user
CoinGeo is built to disrupt the exchange eco-sys-tem The user will have better control access and comfort under CoinGeo Our transaction listing and exchange fee will be transparent and attrac-tive
Multi-Language Support
CoinGeo is available in English Korean Chinese and more to be added shortly
CoinGeo Benefits
CUSTOMER SUPPORT
MULTI-LEVEL SECURE
TRANSPARENT FEE
EASE OF USE
Our platform offers user-friendly customer support via chat and Email to address your needs
round the clock
Multi-factor authentication and distributed storage to ensure
better safety
Choose from various plans that offer economic and
transparent fee options
Our platform is built to delight new users and empower
seasoned traders Advance technology with remarkable
ease of use
REFERRAL BONUS
Bring in new users traders and earn an attractive referral
bonus
HIGH TRADING LIMIT
Multiple limit levels backed with strong KYC verification
process that enable you to buy all the assets you wish with
peace of mind
Disruptive Features
1 Security notification on the dash-board to track activities
2 Manage your credit limit increase it with simple verification and valida-tion process
3 Day and Night Theme on Trade Page for ease of use
4 Add Favourites to your dashboard for quick access
30 31
XCELGAMESXCELGames has created first of its Android game ldquoEverest Adventurerdquo which is available for download on Google Play Store and App Store
Gaming community around the world has billions of users from all age groups majority of them are millennials Recent studies show that gamers are investing in digital money for entertainment and ability to earn and spend in the gaming eco-sys-tem
This massive communities are tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to XCEL eco-system and encourage them to be active users across various platforms
Everest Adventure
BITNAIRE
Imagine LinkedIn Tinder Medium Facebook WhatsApp and Telegram taking out the best of each features and putting it all in one ndash thatrsquos Bitnaire for you
In a fast-growing industry networking plays a key role in distrupting the blockchain industry and move towards mass adoption of crypto globally
Using the state of the art Block-chain technology combined with the creative flair and thoughtfulness Bitnaire has got to offer the best of its kind A
Next-Gen Social Network that has combined the best of all for connecting and socializing with the community on different levels within the Blockchain and Crypto space
The boundless feature creates platform transparency towards networking between block-chain and crypto users globally It allows relevant and seamless content curation with enhanced security Bitnaire will be a trusted mode of communication being a connector between communi-ties that enables direct channel of communication
At the end of the day what do communities want Ease of connecting and reaching out gaining support and authentic information flow
CHAT with Crypto Community
SHARE with Crypto Community
EARN from Crypto Community
BITNAIRECrypto Social Network
A Decentralized Social Network
32 33
5Technical Overview
bull We have decided to use the Ethereum blockchain platform as the core blockchain infrastructure to support the various vertical integrations XcelToken Plus is an ERC20 token on Ethereum blockchain
bull We feel that Ethereum eco-system is the most advanced and progressive eco-system with the largest developer mindset The community so far has done a good job of balancing decentralization with scalability
bull Letrsquos deep dive into each vertical on how blockchain will come into play
HOTEL
HOTEL
PMS OTA
OTA
OTA
OTA
1
2
N
3
CHANNELMANAGER
ManageInventory priceand booking
Push inventorybooking andprice to CM
XcelTrip
Bookingcom
34 35
XCELTRIP
Looking at the current state of the blockchain eco-system we feel that most prudent practical and tactical way to design and architect the system is to adopt a progressive decentralization roadmap Instead of building on a scalable but centralized platform like EOS we feel it is prudent to stay the course with decentralized platform like Ethe-
reum This space is still evolv-ing and the best practices are still being discovered There-fore rather than embark on an unknown path of decentraliza-tion of the whole platform parts that are ready and robust will be tackled first Therefore we will start with enabling the accep-tance of popular cryptocurren-cies for booking This will add
to the utility of cryptocurrencies in the space where there seems to be a dearth of it
To provide an easy on-ramp to existing hotels XCELTrip supports two paths to integra-tion
1Integration with Chanel Manager aggregator
2 ExtraNet
This allows existing hotels who are integrated with channel managers to provide their properties via XCELTrip platform
In extranet XCELTrip will integrate with the chan-nel manager used by the vendor enabling tight integration between XCELTrip and hotel booking system
This enables crypto community with one more platform to spend their cryptocurrencies like BTC ETH BNB and XCEL
XCELTrip will continue to accept popular cryp-tocurrencies to provide more options to users
XCELTrip will issue cashback in XcelToken Plus to customers who book their hotels Settlement to merchants will be fiat as we feel that merchants are not ready to hold cryptocurrency just yet due to its volatility
Vendor able to list their properties on the platform
Decentralized storage using IPFS
XCELPAY
We realize that the best way to serve the crypto community and help expand this nascent eco-system is by enabling the use-cases In that quest XCEL-Pay serves as a perfect payment vehicle to meet the two-sided market in bringing the custom-ers and merchants together
XCELPay offers consumer and merchant wallets Both wallets share the majority of the code base and use react-native for cross-platform compatibility This provides a robust envi-ronment that can re-use most of the development and test-ing efforts resulting in a better tested and secure product It also provides faster turnaround time for adding new features on both platforms
Consumer wallet is a standard wallet that supports BIP39 mnemonic seed phrases It
supports a standard way to send cryptocurrency such as with QR code scan and sending to an address
Merchant wallet supports currency conversion between the cryptocurrencies supported and fiat currency of interest For example a merchant that deals with South Korean Won will be able to conveniently convert Won into any of the supported cryptocurrency for the consumer to pay using a standard process like QR code scan or manual address copy XCELPay can settle fiat with merchants if they so desire In phase one the merchant can send the crypto to be converted to fiat to XCELPay for conversion to fiat In a future version the merchant wallet can be directly managed by XCEL-Pay so that settlement to fiat can be automated
Settlement System to settle in FAIT (explore business use-case for Everex to expand XCELPay in future for remittance b2b b2c payment multi-currency and person-to-person (P2P) transactions that include both fiat and cryptocurrencies over blockchain technology)
Both of these wallets integrate with other XCEL properties like XCELTrip XCELGames etc to show the balance points in XcelToken Plus These balance points can be swept into ethe-reum address on the public blockchain when it economically makes sense to do so
36 37
XCELGAMES
BITNAIRE
XCELGames is another pillar in the XCEL eco-system that strives to provide more utility to XcelToken Plus Everest Adven-ture is one such game currently offered in both iOS and Android platform These type of games will support XcelToken Plus as
Bitnaire is an example of an offering in this space It provides a social platform for crypto enthusiast to come together We envision some use-cases like crowdsourced marketing crowdsourced customer support community events etc to be hosted on this platform
XCELPay wallet will be integrated into these prod-uct to use XcelToken Plus as the cryptocurrency of choice
Various mechanism design can be applied to inte-grate XCELPay wallet with a social platform like Bitnaire XcelToken Plus as loyalty points Forums to proactive community governance
Utilize scalable App platform like loom network and utilize loom plasma chain for XcelToken Plus transfers within the game
Blockchain-based market place for in-all game purchases
first-class currency for activi-ties like in-app game purchase bonus points etc XCELPay wallet will be the default crypto wallet in these games the points obtained in the games can be converted to XcelToken Plus and swept into XCELPay wallet
From there it can easily be used in other XCEL properties like XCELTrip or even moved to an exchange where XcelToken Plus is listed
38 39
Source of Revenue ndash XCELTRIP
Source of revenue ndash XCELPay
1 Hotel Flight ticket sales (commission)
2 Advertisingpromotion revenue
3 The margin on crypto payments (transaction fee)
4 Token value appreciation
1 Listing Fee
2 Transaction Fee
3 Promotions ad space
4 Settlement fee
Source of revenue Bitnaire
1 IN-APP sales (stickers emojis premium access content publications etc)
2 Promotions and advertising fee
3 Fee for airdrop community access (data-base)
Vertical-wise Source of Revenue
6Our Strategy ndashSource of Growth and Revenue
Source of revenue XCELGames
1 IN-APP sales (avatars upgrades health packs badges multiplayer access)
2 Promotions and advertising fee
Source of revenue CoinGeo
1 Listing Fee
2 Trading Fee
3 Settlement fee (to FIAT) and Withdrawal fee
For All Financial Assumptions refer Section FINANCIAL ASSUMPTION (Page No74 )
40 41
XCELLab Revenue amp Spends Overview
XCELLab Revenue Model2019 2020 2021 2022 2023
XCELTripHotel Sales 2995044 4492566 6738849 10108274 15162410 Airline Ticket Sales 2090000 3135000 4702500 7053750 10580625
Ad and referral Revenue 3000000 3300000 3795000 Margin on Crypto Payments 299504 449257 673885 1010827 1516241 DB Revenue 3000000 6000000 12000000 18000000 30000000 Total XCELTrip 8384548 14076823 27115234 39472851 61054276
CoinGeoListing revenue 4030000 8866000 10639200 29789760 44684640 Trading Revenue 7300000 9125000 11406250 17109375 34218750 Settlement Revenue 200000 220000 264000 369600 554400 Withdrawal Revenue 3650000 4380000 5256000 7358400 11037600 DB Revenue 1500000 6000000 12000000 21000000 30000000 Total CoinGeo 16680000 28591000 39565450 75627135 120495390
XCELPayListing Revenue 100000 150000 200000 400000 400000 Transaction Revenue 6339044 9508566 14262849 21394274 32091410 Settlement Revenue 1965498 2948246 4422370 6633554 9950332 DB Revenue 150000 750000 3000000 15000000 30000000 Total XCELPay 8554542 13356812 21885219 43427828 72441742
XCELGamesIn-App Revenue 25000 50000 100000 200000 600000
Ad amp Data Revenue 5500000 6050000 6655000 Total XCELGames 25000 50000 5600000 6250000 7255000
BitnaireIn App Revenue 5000000 10000000 20000000 40000000 80000000 Community (DB) access Rev 3000000 6000000 12000000 32000000 64000000 Airdrop Access Revenue 1000000 5000000 - - - Total Bitnaire 9000000 21000000 32000000 72000000 144000000
XCELLab Total Revenue 42644090 77074635 126165903 236777814 405246408
XCELLab Expense Model2019 2020 2021 2021 2023
XCELTripFixed expense 1676910 2815365 5423047 7894570 12210855
Variable expense 3353819 5630729 10846094 15789140 24421711
Total XCELTrip 5030729 8446094 16269140 23683711 36632566
CoinGeoExpense 6672000 11436400 15826180 30250854 48198156
Total CoinGeo 6672000 11436400 15826180 30250854 48198156
XCELPayExpense 1710908 2671362 4377044 8685566 14488348
Total XCELPay 1710908 2671362 4377044 8685566 14488348
XCELGamesExpense 2500 5000 560000 625000 725500
Total XCELGames 2500 5000 560000 625000 725500
BitnaireExpense 3600000 8400000 12800000 28800000 57600000
Total Bitnaire 3600000 8400000 12800000 28800000 57600000
XCELLab Total Expense 17016137 30958856 49832364 92045130 157644570
DB = Data Base
42 43
7Marketing amp Promotions
Our Marketing plan is built to address this versatile eco-system which is evolving and dynamic in nature We have a creative marketing intelligence team who will constantly understand the market industry user dynamics and create activations pro-motion and amplification plans that best suit our requirements and budgets
3 Communication Platforms and activation plan
1 Consumer and Industry Overview
2 Our USP and Business Opportunity
44 45
XCELTrip
USP Book with Crypto
The OTA market is expected to be worth an estimated US$694bn in 2018 with a CAGR of 111 expected between 2016 and 2022 (sourcehttpswwwstatistacomtopics2704online-travel-market)
The cryptocurrency and blockchain community are a growing community of users (refer to graph on the right) who are constantly seeking relevant and real use-case for their crypto assets
The Travel amp Crypto match every well as a travel platform offers scalability sustainability and variety of use-cases for the crypto community to explore
Growth of the online travel market is driven by the increase in internet penetration rise in disposable income of people in emerging markets and ease of comparing a variety of travel options online Market players are introducing innovative travel and vacation package deals to assist travellers in making sound travel decisions as per their spending capabilities such as affordable packages for international destinations discounts on car rentals and cashback on international flights
bull Today travel is an expense Many spend a substantial amount of time and effort searching and comparing deals and offers and saving up for trips Many donrsquot even get to travel often in their lifetime Itrsquos time to democratize the travel industry everyone should travel see the world and its awesomeness and to this end XCELTrip not just lets you travel for less but helps you earn from your travel
bull XCELTrip is the only travel platform out there which offers users earning opportunity every time they use our platform to book travel services
Business Opportunity
Demographics
21 to 60 year old educated working or business professionals of all genders With a high-level of interest indulgence in travel finance and crypto
We want to influence The Millennial Gen-eration (individuals born from 1980 to 2000)
(3 httpswwwtravelprofessionalnewscomthe-millennial-travel-trends-of-the-larg-estgeneration- )
1 87 look to social media for travel inspiration for their next adventure
2 46 book travel through a smartphone or tablet meaning a strong mobile presence is also important 86 of Millennials are disappointed by bad mobile experiences
3 85 check multiple sites before booking to get the best deal possible
4 60 will upgrade their experience by purchasing extras like in-flight Wi-Fi Offering extras that appeal to this generation can generate more revenue
5 97 will post their experiences on social media
6 68 will remain loyal to a program that offers them the most rewards (cashfreebies upgrades discounts)
7 49 take last minute vacations meaning that offering last minute deals could be helpful in gaining business from millennial travellers
Target Consumer Base
It is a transformative time in retail The shopper is clearly in the driverrsquos seat enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behaviour ldquoEverywhere commercerdquo has taken root allowing consumers to shop however wherever and whenever they wantmdashwhether in stores online by mobile voice activation or click-and-collect Building world-class digital capabilities retailers across the globe are rapidly adapting to the fact that from the consumer perspective shopping is not about bricks versus clicks or one channel versus another Instead consumers are channel-agnostic The shopping journey and pre-shopping research is a fluid process with consumers bouncing between online and offline along the path to purchase How much does digital media influence consumer spending
In the 2016 report The New Digital Divide Deloitte found that digital interactions influence 56 cents of every dollar spent in bricks-and-mortar stores 2 up from 36 cents just three years prior3 Furthermore people who shop using different methodsmdashincluding online mobile and visits to a physical storemdashspend more than double those who only shop at bricks-and-mortar stores accord-ing to Deloittersquos The Omnichannel Opportunity study
Blockchain and cryptocurrency enthusiasts are Highly-invested in the successful adoption of cryptocurrencies in mainstream business activity This emotional investment in their success regularly supersedes their desire to follow the path of least resistance ie crypto users will endure higher barriers to use at this moment in time to help prop-agate the increased use of cryptocurrency
Derive above-average satisfaction from this use of cryptocurrency for real-worldapplications Aside from encouraging repeated-use of cryptocurrency for similar activities this dialled-up consumer experience satisfaction level serves as a drastically more effective tool to build brand loyalty for XCELPay
Demographics
21 to 50 year old educated working or business professionals of all genders with a high-level of interest indulgence in shopping and travel
46 47
XCELPay
USP Shop with Crypto
New Age consumer are Crypto Savvy
SourceDeloitte Research Document
Business Opportunity
Target Consumer Base
48 49
CoinGeo
USP A Secure Exchange you can trust
CoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
CoinGeo is built to disrupt the exchange eco-system The user will have better control access and comfort under CoinGeo unlike no other exchange Our transaction listing and exchange fee will be transparent and attractive
Blockchain platform was built to democratize the crypto usage to build trust among all classes of society without any discrimination
The growth in the crypto coins and token distribution has made an influx on many exchanges around the world
bull Many have failed to deliver trust ease of use and economical platform for traders to deal in their crypto
bull Currently the majority of exchanges charge high listing fees transaction fee etc which is unaffordable by many especially start-ups retail users
bull Most of the exchanges are anonymous with virtually zero CRM support
Business Opportunity
We are here to disrupt
CoinGeo is built to address high cost amp trust issues we have built a secure exchange where for the first six months we plan not to charge any listing fee transaction or withdrawal fee
Trading community
bull Our target user belongs to the Global crypto trading community both seasoned and new traders
bull Our focus will be on traders with an existing portfolio and trading at any of the top 10 exchanges
bull Itrsquos an open self-funded exchange without any native token amp ICO
bull The tokens that we list on our exchange has to go through a strict quality review to ensure their credibility
bull We will have a dedicated CRM support via mailchatcall to address user requirements
Target Consumer Base
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
28 29
COINGEOCoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
Power to the user
CoinGeo is built to disrupt the exchange eco-sys-tem The user will have better control access and comfort under CoinGeo Our transaction listing and exchange fee will be transparent and attrac-tive
Multi-Language Support
CoinGeo is available in English Korean Chinese and more to be added shortly
CoinGeo Benefits
CUSTOMER SUPPORT
MULTI-LEVEL SECURE
TRANSPARENT FEE
EASE OF USE
Our platform offers user-friendly customer support via chat and Email to address your needs
round the clock
Multi-factor authentication and distributed storage to ensure
better safety
Choose from various plans that offer economic and
transparent fee options
Our platform is built to delight new users and empower
seasoned traders Advance technology with remarkable
ease of use
REFERRAL BONUS
Bring in new users traders and earn an attractive referral
bonus
HIGH TRADING LIMIT
Multiple limit levels backed with strong KYC verification
process that enable you to buy all the assets you wish with
peace of mind
Disruptive Features
1 Security notification on the dash-board to track activities
2 Manage your credit limit increase it with simple verification and valida-tion process
3 Day and Night Theme on Trade Page for ease of use
4 Add Favourites to your dashboard for quick access
30 31
XCELGAMESXCELGames has created first of its Android game ldquoEverest Adventurerdquo which is available for download on Google Play Store and App Store
Gaming community around the world has billions of users from all age groups majority of them are millennials Recent studies show that gamers are investing in digital money for entertainment and ability to earn and spend in the gaming eco-sys-tem
This massive communities are tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to XCEL eco-system and encourage them to be active users across various platforms
Everest Adventure
BITNAIRE
Imagine LinkedIn Tinder Medium Facebook WhatsApp and Telegram taking out the best of each features and putting it all in one ndash thatrsquos Bitnaire for you
In a fast-growing industry networking plays a key role in distrupting the blockchain industry and move towards mass adoption of crypto globally
Using the state of the art Block-chain technology combined with the creative flair and thoughtfulness Bitnaire has got to offer the best of its kind A
Next-Gen Social Network that has combined the best of all for connecting and socializing with the community on different levels within the Blockchain and Crypto space
The boundless feature creates platform transparency towards networking between block-chain and crypto users globally It allows relevant and seamless content curation with enhanced security Bitnaire will be a trusted mode of communication being a connector between communi-ties that enables direct channel of communication
At the end of the day what do communities want Ease of connecting and reaching out gaining support and authentic information flow
CHAT with Crypto Community
SHARE with Crypto Community
EARN from Crypto Community
BITNAIRECrypto Social Network
A Decentralized Social Network
32 33
5Technical Overview
bull We have decided to use the Ethereum blockchain platform as the core blockchain infrastructure to support the various vertical integrations XcelToken Plus is an ERC20 token on Ethereum blockchain
bull We feel that Ethereum eco-system is the most advanced and progressive eco-system with the largest developer mindset The community so far has done a good job of balancing decentralization with scalability
bull Letrsquos deep dive into each vertical on how blockchain will come into play
HOTEL
HOTEL
PMS OTA
OTA
OTA
OTA
1
2
N
3
CHANNELMANAGER
ManageInventory priceand booking
Push inventorybooking andprice to CM
XcelTrip
Bookingcom
34 35
XCELTRIP
Looking at the current state of the blockchain eco-system we feel that most prudent practical and tactical way to design and architect the system is to adopt a progressive decentralization roadmap Instead of building on a scalable but centralized platform like EOS we feel it is prudent to stay the course with decentralized platform like Ethe-
reum This space is still evolv-ing and the best practices are still being discovered There-fore rather than embark on an unknown path of decentraliza-tion of the whole platform parts that are ready and robust will be tackled first Therefore we will start with enabling the accep-tance of popular cryptocurren-cies for booking This will add
to the utility of cryptocurrencies in the space where there seems to be a dearth of it
To provide an easy on-ramp to existing hotels XCELTrip supports two paths to integra-tion
1Integration with Chanel Manager aggregator
2 ExtraNet
This allows existing hotels who are integrated with channel managers to provide their properties via XCELTrip platform
In extranet XCELTrip will integrate with the chan-nel manager used by the vendor enabling tight integration between XCELTrip and hotel booking system
This enables crypto community with one more platform to spend their cryptocurrencies like BTC ETH BNB and XCEL
XCELTrip will continue to accept popular cryp-tocurrencies to provide more options to users
XCELTrip will issue cashback in XcelToken Plus to customers who book their hotels Settlement to merchants will be fiat as we feel that merchants are not ready to hold cryptocurrency just yet due to its volatility
Vendor able to list their properties on the platform
Decentralized storage using IPFS
XCELPAY
We realize that the best way to serve the crypto community and help expand this nascent eco-system is by enabling the use-cases In that quest XCEL-Pay serves as a perfect payment vehicle to meet the two-sided market in bringing the custom-ers and merchants together
XCELPay offers consumer and merchant wallets Both wallets share the majority of the code base and use react-native for cross-platform compatibility This provides a robust envi-ronment that can re-use most of the development and test-ing efforts resulting in a better tested and secure product It also provides faster turnaround time for adding new features on both platforms
Consumer wallet is a standard wallet that supports BIP39 mnemonic seed phrases It
supports a standard way to send cryptocurrency such as with QR code scan and sending to an address
Merchant wallet supports currency conversion between the cryptocurrencies supported and fiat currency of interest For example a merchant that deals with South Korean Won will be able to conveniently convert Won into any of the supported cryptocurrency for the consumer to pay using a standard process like QR code scan or manual address copy XCELPay can settle fiat with merchants if they so desire In phase one the merchant can send the crypto to be converted to fiat to XCELPay for conversion to fiat In a future version the merchant wallet can be directly managed by XCEL-Pay so that settlement to fiat can be automated
Settlement System to settle in FAIT (explore business use-case for Everex to expand XCELPay in future for remittance b2b b2c payment multi-currency and person-to-person (P2P) transactions that include both fiat and cryptocurrencies over blockchain technology)
Both of these wallets integrate with other XCEL properties like XCELTrip XCELGames etc to show the balance points in XcelToken Plus These balance points can be swept into ethe-reum address on the public blockchain when it economically makes sense to do so
36 37
XCELGAMES
BITNAIRE
XCELGames is another pillar in the XCEL eco-system that strives to provide more utility to XcelToken Plus Everest Adven-ture is one such game currently offered in both iOS and Android platform These type of games will support XcelToken Plus as
Bitnaire is an example of an offering in this space It provides a social platform for crypto enthusiast to come together We envision some use-cases like crowdsourced marketing crowdsourced customer support community events etc to be hosted on this platform
XCELPay wallet will be integrated into these prod-uct to use XcelToken Plus as the cryptocurrency of choice
Various mechanism design can be applied to inte-grate XCELPay wallet with a social platform like Bitnaire XcelToken Plus as loyalty points Forums to proactive community governance
Utilize scalable App platform like loom network and utilize loom plasma chain for XcelToken Plus transfers within the game
Blockchain-based market place for in-all game purchases
first-class currency for activi-ties like in-app game purchase bonus points etc XCELPay wallet will be the default crypto wallet in these games the points obtained in the games can be converted to XcelToken Plus and swept into XCELPay wallet
From there it can easily be used in other XCEL properties like XCELTrip or even moved to an exchange where XcelToken Plus is listed
38 39
Source of Revenue ndash XCELTRIP
Source of revenue ndash XCELPay
1 Hotel Flight ticket sales (commission)
2 Advertisingpromotion revenue
3 The margin on crypto payments (transaction fee)
4 Token value appreciation
1 Listing Fee
2 Transaction Fee
3 Promotions ad space
4 Settlement fee
Source of revenue Bitnaire
1 IN-APP sales (stickers emojis premium access content publications etc)
2 Promotions and advertising fee
3 Fee for airdrop community access (data-base)
Vertical-wise Source of Revenue
6Our Strategy ndashSource of Growth and Revenue
Source of revenue XCELGames
1 IN-APP sales (avatars upgrades health packs badges multiplayer access)
2 Promotions and advertising fee
Source of revenue CoinGeo
1 Listing Fee
2 Trading Fee
3 Settlement fee (to FIAT) and Withdrawal fee
For All Financial Assumptions refer Section FINANCIAL ASSUMPTION (Page No74 )
40 41
XCELLab Revenue amp Spends Overview
XCELLab Revenue Model2019 2020 2021 2022 2023
XCELTripHotel Sales 2995044 4492566 6738849 10108274 15162410 Airline Ticket Sales 2090000 3135000 4702500 7053750 10580625
Ad and referral Revenue 3000000 3300000 3795000 Margin on Crypto Payments 299504 449257 673885 1010827 1516241 DB Revenue 3000000 6000000 12000000 18000000 30000000 Total XCELTrip 8384548 14076823 27115234 39472851 61054276
CoinGeoListing revenue 4030000 8866000 10639200 29789760 44684640 Trading Revenue 7300000 9125000 11406250 17109375 34218750 Settlement Revenue 200000 220000 264000 369600 554400 Withdrawal Revenue 3650000 4380000 5256000 7358400 11037600 DB Revenue 1500000 6000000 12000000 21000000 30000000 Total CoinGeo 16680000 28591000 39565450 75627135 120495390
XCELPayListing Revenue 100000 150000 200000 400000 400000 Transaction Revenue 6339044 9508566 14262849 21394274 32091410 Settlement Revenue 1965498 2948246 4422370 6633554 9950332 DB Revenue 150000 750000 3000000 15000000 30000000 Total XCELPay 8554542 13356812 21885219 43427828 72441742
XCELGamesIn-App Revenue 25000 50000 100000 200000 600000
Ad amp Data Revenue 5500000 6050000 6655000 Total XCELGames 25000 50000 5600000 6250000 7255000
BitnaireIn App Revenue 5000000 10000000 20000000 40000000 80000000 Community (DB) access Rev 3000000 6000000 12000000 32000000 64000000 Airdrop Access Revenue 1000000 5000000 - - - Total Bitnaire 9000000 21000000 32000000 72000000 144000000
XCELLab Total Revenue 42644090 77074635 126165903 236777814 405246408
XCELLab Expense Model2019 2020 2021 2021 2023
XCELTripFixed expense 1676910 2815365 5423047 7894570 12210855
Variable expense 3353819 5630729 10846094 15789140 24421711
Total XCELTrip 5030729 8446094 16269140 23683711 36632566
CoinGeoExpense 6672000 11436400 15826180 30250854 48198156
Total CoinGeo 6672000 11436400 15826180 30250854 48198156
XCELPayExpense 1710908 2671362 4377044 8685566 14488348
Total XCELPay 1710908 2671362 4377044 8685566 14488348
XCELGamesExpense 2500 5000 560000 625000 725500
Total XCELGames 2500 5000 560000 625000 725500
BitnaireExpense 3600000 8400000 12800000 28800000 57600000
Total Bitnaire 3600000 8400000 12800000 28800000 57600000
XCELLab Total Expense 17016137 30958856 49832364 92045130 157644570
DB = Data Base
42 43
7Marketing amp Promotions
Our Marketing plan is built to address this versatile eco-system which is evolving and dynamic in nature We have a creative marketing intelligence team who will constantly understand the market industry user dynamics and create activations pro-motion and amplification plans that best suit our requirements and budgets
3 Communication Platforms and activation plan
1 Consumer and Industry Overview
2 Our USP and Business Opportunity
44 45
XCELTrip
USP Book with Crypto
The OTA market is expected to be worth an estimated US$694bn in 2018 with a CAGR of 111 expected between 2016 and 2022 (sourcehttpswwwstatistacomtopics2704online-travel-market)
The cryptocurrency and blockchain community are a growing community of users (refer to graph on the right) who are constantly seeking relevant and real use-case for their crypto assets
The Travel amp Crypto match every well as a travel platform offers scalability sustainability and variety of use-cases for the crypto community to explore
Growth of the online travel market is driven by the increase in internet penetration rise in disposable income of people in emerging markets and ease of comparing a variety of travel options online Market players are introducing innovative travel and vacation package deals to assist travellers in making sound travel decisions as per their spending capabilities such as affordable packages for international destinations discounts on car rentals and cashback on international flights
bull Today travel is an expense Many spend a substantial amount of time and effort searching and comparing deals and offers and saving up for trips Many donrsquot even get to travel often in their lifetime Itrsquos time to democratize the travel industry everyone should travel see the world and its awesomeness and to this end XCELTrip not just lets you travel for less but helps you earn from your travel
bull XCELTrip is the only travel platform out there which offers users earning opportunity every time they use our platform to book travel services
Business Opportunity
Demographics
21 to 60 year old educated working or business professionals of all genders With a high-level of interest indulgence in travel finance and crypto
We want to influence The Millennial Gen-eration (individuals born from 1980 to 2000)
(3 httpswwwtravelprofessionalnewscomthe-millennial-travel-trends-of-the-larg-estgeneration- )
1 87 look to social media for travel inspiration for their next adventure
2 46 book travel through a smartphone or tablet meaning a strong mobile presence is also important 86 of Millennials are disappointed by bad mobile experiences
3 85 check multiple sites before booking to get the best deal possible
4 60 will upgrade their experience by purchasing extras like in-flight Wi-Fi Offering extras that appeal to this generation can generate more revenue
5 97 will post their experiences on social media
6 68 will remain loyal to a program that offers them the most rewards (cashfreebies upgrades discounts)
7 49 take last minute vacations meaning that offering last minute deals could be helpful in gaining business from millennial travellers
Target Consumer Base
It is a transformative time in retail The shopper is clearly in the driverrsquos seat enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behaviour ldquoEverywhere commercerdquo has taken root allowing consumers to shop however wherever and whenever they wantmdashwhether in stores online by mobile voice activation or click-and-collect Building world-class digital capabilities retailers across the globe are rapidly adapting to the fact that from the consumer perspective shopping is not about bricks versus clicks or one channel versus another Instead consumers are channel-agnostic The shopping journey and pre-shopping research is a fluid process with consumers bouncing between online and offline along the path to purchase How much does digital media influence consumer spending
In the 2016 report The New Digital Divide Deloitte found that digital interactions influence 56 cents of every dollar spent in bricks-and-mortar stores 2 up from 36 cents just three years prior3 Furthermore people who shop using different methodsmdashincluding online mobile and visits to a physical storemdashspend more than double those who only shop at bricks-and-mortar stores accord-ing to Deloittersquos The Omnichannel Opportunity study
Blockchain and cryptocurrency enthusiasts are Highly-invested in the successful adoption of cryptocurrencies in mainstream business activity This emotional investment in their success regularly supersedes their desire to follow the path of least resistance ie crypto users will endure higher barriers to use at this moment in time to help prop-agate the increased use of cryptocurrency
Derive above-average satisfaction from this use of cryptocurrency for real-worldapplications Aside from encouraging repeated-use of cryptocurrency for similar activities this dialled-up consumer experience satisfaction level serves as a drastically more effective tool to build brand loyalty for XCELPay
Demographics
21 to 50 year old educated working or business professionals of all genders with a high-level of interest indulgence in shopping and travel
46 47
XCELPay
USP Shop with Crypto
New Age consumer are Crypto Savvy
SourceDeloitte Research Document
Business Opportunity
Target Consumer Base
48 49
CoinGeo
USP A Secure Exchange you can trust
CoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
CoinGeo is built to disrupt the exchange eco-system The user will have better control access and comfort under CoinGeo unlike no other exchange Our transaction listing and exchange fee will be transparent and attractive
Blockchain platform was built to democratize the crypto usage to build trust among all classes of society without any discrimination
The growth in the crypto coins and token distribution has made an influx on many exchanges around the world
bull Many have failed to deliver trust ease of use and economical platform for traders to deal in their crypto
bull Currently the majority of exchanges charge high listing fees transaction fee etc which is unaffordable by many especially start-ups retail users
bull Most of the exchanges are anonymous with virtually zero CRM support
Business Opportunity
We are here to disrupt
CoinGeo is built to address high cost amp trust issues we have built a secure exchange where for the first six months we plan not to charge any listing fee transaction or withdrawal fee
Trading community
bull Our target user belongs to the Global crypto trading community both seasoned and new traders
bull Our focus will be on traders with an existing portfolio and trading at any of the top 10 exchanges
bull Itrsquos an open self-funded exchange without any native token amp ICO
bull The tokens that we list on our exchange has to go through a strict quality review to ensure their credibility
bull We will have a dedicated CRM support via mailchatcall to address user requirements
Target Consumer Base
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
30 31
XCELGAMESXCELGames has created first of its Android game ldquoEverest Adventurerdquo which is available for download on Google Play Store and App Store
Gaming community around the world has billions of users from all age groups majority of them are millennials Recent studies show that gamers are investing in digital money for entertainment and ability to earn and spend in the gaming eco-sys-tem
This massive communities are tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to XCEL eco-system and encourage them to be active users across various platforms
Everest Adventure
BITNAIRE
Imagine LinkedIn Tinder Medium Facebook WhatsApp and Telegram taking out the best of each features and putting it all in one ndash thatrsquos Bitnaire for you
In a fast-growing industry networking plays a key role in distrupting the blockchain industry and move towards mass adoption of crypto globally
Using the state of the art Block-chain technology combined with the creative flair and thoughtfulness Bitnaire has got to offer the best of its kind A
Next-Gen Social Network that has combined the best of all for connecting and socializing with the community on different levels within the Blockchain and Crypto space
The boundless feature creates platform transparency towards networking between block-chain and crypto users globally It allows relevant and seamless content curation with enhanced security Bitnaire will be a trusted mode of communication being a connector between communi-ties that enables direct channel of communication
At the end of the day what do communities want Ease of connecting and reaching out gaining support and authentic information flow
CHAT with Crypto Community
SHARE with Crypto Community
EARN from Crypto Community
BITNAIRECrypto Social Network
A Decentralized Social Network
32 33
5Technical Overview
bull We have decided to use the Ethereum blockchain platform as the core blockchain infrastructure to support the various vertical integrations XcelToken Plus is an ERC20 token on Ethereum blockchain
bull We feel that Ethereum eco-system is the most advanced and progressive eco-system with the largest developer mindset The community so far has done a good job of balancing decentralization with scalability
bull Letrsquos deep dive into each vertical on how blockchain will come into play
HOTEL
HOTEL
PMS OTA
OTA
OTA
OTA
1
2
N
3
CHANNELMANAGER
ManageInventory priceand booking
Push inventorybooking andprice to CM
XcelTrip
Bookingcom
34 35
XCELTRIP
Looking at the current state of the blockchain eco-system we feel that most prudent practical and tactical way to design and architect the system is to adopt a progressive decentralization roadmap Instead of building on a scalable but centralized platform like EOS we feel it is prudent to stay the course with decentralized platform like Ethe-
reum This space is still evolv-ing and the best practices are still being discovered There-fore rather than embark on an unknown path of decentraliza-tion of the whole platform parts that are ready and robust will be tackled first Therefore we will start with enabling the accep-tance of popular cryptocurren-cies for booking This will add
to the utility of cryptocurrencies in the space where there seems to be a dearth of it
To provide an easy on-ramp to existing hotels XCELTrip supports two paths to integra-tion
1Integration with Chanel Manager aggregator
2 ExtraNet
This allows existing hotels who are integrated with channel managers to provide their properties via XCELTrip platform
In extranet XCELTrip will integrate with the chan-nel manager used by the vendor enabling tight integration between XCELTrip and hotel booking system
This enables crypto community with one more platform to spend their cryptocurrencies like BTC ETH BNB and XCEL
XCELTrip will continue to accept popular cryp-tocurrencies to provide more options to users
XCELTrip will issue cashback in XcelToken Plus to customers who book their hotels Settlement to merchants will be fiat as we feel that merchants are not ready to hold cryptocurrency just yet due to its volatility
Vendor able to list their properties on the platform
Decentralized storage using IPFS
XCELPAY
We realize that the best way to serve the crypto community and help expand this nascent eco-system is by enabling the use-cases In that quest XCEL-Pay serves as a perfect payment vehicle to meet the two-sided market in bringing the custom-ers and merchants together
XCELPay offers consumer and merchant wallets Both wallets share the majority of the code base and use react-native for cross-platform compatibility This provides a robust envi-ronment that can re-use most of the development and test-ing efforts resulting in a better tested and secure product It also provides faster turnaround time for adding new features on both platforms
Consumer wallet is a standard wallet that supports BIP39 mnemonic seed phrases It
supports a standard way to send cryptocurrency such as with QR code scan and sending to an address
Merchant wallet supports currency conversion between the cryptocurrencies supported and fiat currency of interest For example a merchant that deals with South Korean Won will be able to conveniently convert Won into any of the supported cryptocurrency for the consumer to pay using a standard process like QR code scan or manual address copy XCELPay can settle fiat with merchants if they so desire In phase one the merchant can send the crypto to be converted to fiat to XCELPay for conversion to fiat In a future version the merchant wallet can be directly managed by XCEL-Pay so that settlement to fiat can be automated
Settlement System to settle in FAIT (explore business use-case for Everex to expand XCELPay in future for remittance b2b b2c payment multi-currency and person-to-person (P2P) transactions that include both fiat and cryptocurrencies over blockchain technology)
Both of these wallets integrate with other XCEL properties like XCELTrip XCELGames etc to show the balance points in XcelToken Plus These balance points can be swept into ethe-reum address on the public blockchain when it economically makes sense to do so
36 37
XCELGAMES
BITNAIRE
XCELGames is another pillar in the XCEL eco-system that strives to provide more utility to XcelToken Plus Everest Adven-ture is one such game currently offered in both iOS and Android platform These type of games will support XcelToken Plus as
Bitnaire is an example of an offering in this space It provides a social platform for crypto enthusiast to come together We envision some use-cases like crowdsourced marketing crowdsourced customer support community events etc to be hosted on this platform
XCELPay wallet will be integrated into these prod-uct to use XcelToken Plus as the cryptocurrency of choice
Various mechanism design can be applied to inte-grate XCELPay wallet with a social platform like Bitnaire XcelToken Plus as loyalty points Forums to proactive community governance
Utilize scalable App platform like loom network and utilize loom plasma chain for XcelToken Plus transfers within the game
Blockchain-based market place for in-all game purchases
first-class currency for activi-ties like in-app game purchase bonus points etc XCELPay wallet will be the default crypto wallet in these games the points obtained in the games can be converted to XcelToken Plus and swept into XCELPay wallet
From there it can easily be used in other XCEL properties like XCELTrip or even moved to an exchange where XcelToken Plus is listed
38 39
Source of Revenue ndash XCELTRIP
Source of revenue ndash XCELPay
1 Hotel Flight ticket sales (commission)
2 Advertisingpromotion revenue
3 The margin on crypto payments (transaction fee)
4 Token value appreciation
1 Listing Fee
2 Transaction Fee
3 Promotions ad space
4 Settlement fee
Source of revenue Bitnaire
1 IN-APP sales (stickers emojis premium access content publications etc)
2 Promotions and advertising fee
3 Fee for airdrop community access (data-base)
Vertical-wise Source of Revenue
6Our Strategy ndashSource of Growth and Revenue
Source of revenue XCELGames
1 IN-APP sales (avatars upgrades health packs badges multiplayer access)
2 Promotions and advertising fee
Source of revenue CoinGeo
1 Listing Fee
2 Trading Fee
3 Settlement fee (to FIAT) and Withdrawal fee
For All Financial Assumptions refer Section FINANCIAL ASSUMPTION (Page No74 )
40 41
XCELLab Revenue amp Spends Overview
XCELLab Revenue Model2019 2020 2021 2022 2023
XCELTripHotel Sales 2995044 4492566 6738849 10108274 15162410 Airline Ticket Sales 2090000 3135000 4702500 7053750 10580625
Ad and referral Revenue 3000000 3300000 3795000 Margin on Crypto Payments 299504 449257 673885 1010827 1516241 DB Revenue 3000000 6000000 12000000 18000000 30000000 Total XCELTrip 8384548 14076823 27115234 39472851 61054276
CoinGeoListing revenue 4030000 8866000 10639200 29789760 44684640 Trading Revenue 7300000 9125000 11406250 17109375 34218750 Settlement Revenue 200000 220000 264000 369600 554400 Withdrawal Revenue 3650000 4380000 5256000 7358400 11037600 DB Revenue 1500000 6000000 12000000 21000000 30000000 Total CoinGeo 16680000 28591000 39565450 75627135 120495390
XCELPayListing Revenue 100000 150000 200000 400000 400000 Transaction Revenue 6339044 9508566 14262849 21394274 32091410 Settlement Revenue 1965498 2948246 4422370 6633554 9950332 DB Revenue 150000 750000 3000000 15000000 30000000 Total XCELPay 8554542 13356812 21885219 43427828 72441742
XCELGamesIn-App Revenue 25000 50000 100000 200000 600000
Ad amp Data Revenue 5500000 6050000 6655000 Total XCELGames 25000 50000 5600000 6250000 7255000
BitnaireIn App Revenue 5000000 10000000 20000000 40000000 80000000 Community (DB) access Rev 3000000 6000000 12000000 32000000 64000000 Airdrop Access Revenue 1000000 5000000 - - - Total Bitnaire 9000000 21000000 32000000 72000000 144000000
XCELLab Total Revenue 42644090 77074635 126165903 236777814 405246408
XCELLab Expense Model2019 2020 2021 2021 2023
XCELTripFixed expense 1676910 2815365 5423047 7894570 12210855
Variable expense 3353819 5630729 10846094 15789140 24421711
Total XCELTrip 5030729 8446094 16269140 23683711 36632566
CoinGeoExpense 6672000 11436400 15826180 30250854 48198156
Total CoinGeo 6672000 11436400 15826180 30250854 48198156
XCELPayExpense 1710908 2671362 4377044 8685566 14488348
Total XCELPay 1710908 2671362 4377044 8685566 14488348
XCELGamesExpense 2500 5000 560000 625000 725500
Total XCELGames 2500 5000 560000 625000 725500
BitnaireExpense 3600000 8400000 12800000 28800000 57600000
Total Bitnaire 3600000 8400000 12800000 28800000 57600000
XCELLab Total Expense 17016137 30958856 49832364 92045130 157644570
DB = Data Base
42 43
7Marketing amp Promotions
Our Marketing plan is built to address this versatile eco-system which is evolving and dynamic in nature We have a creative marketing intelligence team who will constantly understand the market industry user dynamics and create activations pro-motion and amplification plans that best suit our requirements and budgets
3 Communication Platforms and activation plan
1 Consumer and Industry Overview
2 Our USP and Business Opportunity
44 45
XCELTrip
USP Book with Crypto
The OTA market is expected to be worth an estimated US$694bn in 2018 with a CAGR of 111 expected between 2016 and 2022 (sourcehttpswwwstatistacomtopics2704online-travel-market)
The cryptocurrency and blockchain community are a growing community of users (refer to graph on the right) who are constantly seeking relevant and real use-case for their crypto assets
The Travel amp Crypto match every well as a travel platform offers scalability sustainability and variety of use-cases for the crypto community to explore
Growth of the online travel market is driven by the increase in internet penetration rise in disposable income of people in emerging markets and ease of comparing a variety of travel options online Market players are introducing innovative travel and vacation package deals to assist travellers in making sound travel decisions as per their spending capabilities such as affordable packages for international destinations discounts on car rentals and cashback on international flights
bull Today travel is an expense Many spend a substantial amount of time and effort searching and comparing deals and offers and saving up for trips Many donrsquot even get to travel often in their lifetime Itrsquos time to democratize the travel industry everyone should travel see the world and its awesomeness and to this end XCELTrip not just lets you travel for less but helps you earn from your travel
bull XCELTrip is the only travel platform out there which offers users earning opportunity every time they use our platform to book travel services
Business Opportunity
Demographics
21 to 60 year old educated working or business professionals of all genders With a high-level of interest indulgence in travel finance and crypto
We want to influence The Millennial Gen-eration (individuals born from 1980 to 2000)
(3 httpswwwtravelprofessionalnewscomthe-millennial-travel-trends-of-the-larg-estgeneration- )
1 87 look to social media for travel inspiration for their next adventure
2 46 book travel through a smartphone or tablet meaning a strong mobile presence is also important 86 of Millennials are disappointed by bad mobile experiences
3 85 check multiple sites before booking to get the best deal possible
4 60 will upgrade their experience by purchasing extras like in-flight Wi-Fi Offering extras that appeal to this generation can generate more revenue
5 97 will post their experiences on social media
6 68 will remain loyal to a program that offers them the most rewards (cashfreebies upgrades discounts)
7 49 take last minute vacations meaning that offering last minute deals could be helpful in gaining business from millennial travellers
Target Consumer Base
It is a transformative time in retail The shopper is clearly in the driverrsquos seat enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behaviour ldquoEverywhere commercerdquo has taken root allowing consumers to shop however wherever and whenever they wantmdashwhether in stores online by mobile voice activation or click-and-collect Building world-class digital capabilities retailers across the globe are rapidly adapting to the fact that from the consumer perspective shopping is not about bricks versus clicks or one channel versus another Instead consumers are channel-agnostic The shopping journey and pre-shopping research is a fluid process with consumers bouncing between online and offline along the path to purchase How much does digital media influence consumer spending
In the 2016 report The New Digital Divide Deloitte found that digital interactions influence 56 cents of every dollar spent in bricks-and-mortar stores 2 up from 36 cents just three years prior3 Furthermore people who shop using different methodsmdashincluding online mobile and visits to a physical storemdashspend more than double those who only shop at bricks-and-mortar stores accord-ing to Deloittersquos The Omnichannel Opportunity study
Blockchain and cryptocurrency enthusiasts are Highly-invested in the successful adoption of cryptocurrencies in mainstream business activity This emotional investment in their success regularly supersedes their desire to follow the path of least resistance ie crypto users will endure higher barriers to use at this moment in time to help prop-agate the increased use of cryptocurrency
Derive above-average satisfaction from this use of cryptocurrency for real-worldapplications Aside from encouraging repeated-use of cryptocurrency for similar activities this dialled-up consumer experience satisfaction level serves as a drastically more effective tool to build brand loyalty for XCELPay
Demographics
21 to 50 year old educated working or business professionals of all genders with a high-level of interest indulgence in shopping and travel
46 47
XCELPay
USP Shop with Crypto
New Age consumer are Crypto Savvy
SourceDeloitte Research Document
Business Opportunity
Target Consumer Base
48 49
CoinGeo
USP A Secure Exchange you can trust
CoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
CoinGeo is built to disrupt the exchange eco-system The user will have better control access and comfort under CoinGeo unlike no other exchange Our transaction listing and exchange fee will be transparent and attractive
Blockchain platform was built to democratize the crypto usage to build trust among all classes of society without any discrimination
The growth in the crypto coins and token distribution has made an influx on many exchanges around the world
bull Many have failed to deliver trust ease of use and economical platform for traders to deal in their crypto
bull Currently the majority of exchanges charge high listing fees transaction fee etc which is unaffordable by many especially start-ups retail users
bull Most of the exchanges are anonymous with virtually zero CRM support
Business Opportunity
We are here to disrupt
CoinGeo is built to address high cost amp trust issues we have built a secure exchange where for the first six months we plan not to charge any listing fee transaction or withdrawal fee
Trading community
bull Our target user belongs to the Global crypto trading community both seasoned and new traders
bull Our focus will be on traders with an existing portfolio and trading at any of the top 10 exchanges
bull Itrsquos an open self-funded exchange without any native token amp ICO
bull The tokens that we list on our exchange has to go through a strict quality review to ensure their credibility
bull We will have a dedicated CRM support via mailchatcall to address user requirements
Target Consumer Base
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
32 33
5Technical Overview
bull We have decided to use the Ethereum blockchain platform as the core blockchain infrastructure to support the various vertical integrations XcelToken Plus is an ERC20 token on Ethereum blockchain
bull We feel that Ethereum eco-system is the most advanced and progressive eco-system with the largest developer mindset The community so far has done a good job of balancing decentralization with scalability
bull Letrsquos deep dive into each vertical on how blockchain will come into play
HOTEL
HOTEL
PMS OTA
OTA
OTA
OTA
1
2
N
3
CHANNELMANAGER
ManageInventory priceand booking
Push inventorybooking andprice to CM
XcelTrip
Bookingcom
34 35
XCELTRIP
Looking at the current state of the blockchain eco-system we feel that most prudent practical and tactical way to design and architect the system is to adopt a progressive decentralization roadmap Instead of building on a scalable but centralized platform like EOS we feel it is prudent to stay the course with decentralized platform like Ethe-
reum This space is still evolv-ing and the best practices are still being discovered There-fore rather than embark on an unknown path of decentraliza-tion of the whole platform parts that are ready and robust will be tackled first Therefore we will start with enabling the accep-tance of popular cryptocurren-cies for booking This will add
to the utility of cryptocurrencies in the space where there seems to be a dearth of it
To provide an easy on-ramp to existing hotels XCELTrip supports two paths to integra-tion
1Integration with Chanel Manager aggregator
2 ExtraNet
This allows existing hotels who are integrated with channel managers to provide their properties via XCELTrip platform
In extranet XCELTrip will integrate with the chan-nel manager used by the vendor enabling tight integration between XCELTrip and hotel booking system
This enables crypto community with one more platform to spend their cryptocurrencies like BTC ETH BNB and XCEL
XCELTrip will continue to accept popular cryp-tocurrencies to provide more options to users
XCELTrip will issue cashback in XcelToken Plus to customers who book their hotels Settlement to merchants will be fiat as we feel that merchants are not ready to hold cryptocurrency just yet due to its volatility
Vendor able to list their properties on the platform
Decentralized storage using IPFS
XCELPAY
We realize that the best way to serve the crypto community and help expand this nascent eco-system is by enabling the use-cases In that quest XCEL-Pay serves as a perfect payment vehicle to meet the two-sided market in bringing the custom-ers and merchants together
XCELPay offers consumer and merchant wallets Both wallets share the majority of the code base and use react-native for cross-platform compatibility This provides a robust envi-ronment that can re-use most of the development and test-ing efforts resulting in a better tested and secure product It also provides faster turnaround time for adding new features on both platforms
Consumer wallet is a standard wallet that supports BIP39 mnemonic seed phrases It
supports a standard way to send cryptocurrency such as with QR code scan and sending to an address
Merchant wallet supports currency conversion between the cryptocurrencies supported and fiat currency of interest For example a merchant that deals with South Korean Won will be able to conveniently convert Won into any of the supported cryptocurrency for the consumer to pay using a standard process like QR code scan or manual address copy XCELPay can settle fiat with merchants if they so desire In phase one the merchant can send the crypto to be converted to fiat to XCELPay for conversion to fiat In a future version the merchant wallet can be directly managed by XCEL-Pay so that settlement to fiat can be automated
Settlement System to settle in FAIT (explore business use-case for Everex to expand XCELPay in future for remittance b2b b2c payment multi-currency and person-to-person (P2P) transactions that include both fiat and cryptocurrencies over blockchain technology)
Both of these wallets integrate with other XCEL properties like XCELTrip XCELGames etc to show the balance points in XcelToken Plus These balance points can be swept into ethe-reum address on the public blockchain when it economically makes sense to do so
36 37
XCELGAMES
BITNAIRE
XCELGames is another pillar in the XCEL eco-system that strives to provide more utility to XcelToken Plus Everest Adven-ture is one such game currently offered in both iOS and Android platform These type of games will support XcelToken Plus as
Bitnaire is an example of an offering in this space It provides a social platform for crypto enthusiast to come together We envision some use-cases like crowdsourced marketing crowdsourced customer support community events etc to be hosted on this platform
XCELPay wallet will be integrated into these prod-uct to use XcelToken Plus as the cryptocurrency of choice
Various mechanism design can be applied to inte-grate XCELPay wallet with a social platform like Bitnaire XcelToken Plus as loyalty points Forums to proactive community governance
Utilize scalable App platform like loom network and utilize loom plasma chain for XcelToken Plus transfers within the game
Blockchain-based market place for in-all game purchases
first-class currency for activi-ties like in-app game purchase bonus points etc XCELPay wallet will be the default crypto wallet in these games the points obtained in the games can be converted to XcelToken Plus and swept into XCELPay wallet
From there it can easily be used in other XCEL properties like XCELTrip or even moved to an exchange where XcelToken Plus is listed
38 39
Source of Revenue ndash XCELTRIP
Source of revenue ndash XCELPay
1 Hotel Flight ticket sales (commission)
2 Advertisingpromotion revenue
3 The margin on crypto payments (transaction fee)
4 Token value appreciation
1 Listing Fee
2 Transaction Fee
3 Promotions ad space
4 Settlement fee
Source of revenue Bitnaire
1 IN-APP sales (stickers emojis premium access content publications etc)
2 Promotions and advertising fee
3 Fee for airdrop community access (data-base)
Vertical-wise Source of Revenue
6Our Strategy ndashSource of Growth and Revenue
Source of revenue XCELGames
1 IN-APP sales (avatars upgrades health packs badges multiplayer access)
2 Promotions and advertising fee
Source of revenue CoinGeo
1 Listing Fee
2 Trading Fee
3 Settlement fee (to FIAT) and Withdrawal fee
For All Financial Assumptions refer Section FINANCIAL ASSUMPTION (Page No74 )
40 41
XCELLab Revenue amp Spends Overview
XCELLab Revenue Model2019 2020 2021 2022 2023
XCELTripHotel Sales 2995044 4492566 6738849 10108274 15162410 Airline Ticket Sales 2090000 3135000 4702500 7053750 10580625
Ad and referral Revenue 3000000 3300000 3795000 Margin on Crypto Payments 299504 449257 673885 1010827 1516241 DB Revenue 3000000 6000000 12000000 18000000 30000000 Total XCELTrip 8384548 14076823 27115234 39472851 61054276
CoinGeoListing revenue 4030000 8866000 10639200 29789760 44684640 Trading Revenue 7300000 9125000 11406250 17109375 34218750 Settlement Revenue 200000 220000 264000 369600 554400 Withdrawal Revenue 3650000 4380000 5256000 7358400 11037600 DB Revenue 1500000 6000000 12000000 21000000 30000000 Total CoinGeo 16680000 28591000 39565450 75627135 120495390
XCELPayListing Revenue 100000 150000 200000 400000 400000 Transaction Revenue 6339044 9508566 14262849 21394274 32091410 Settlement Revenue 1965498 2948246 4422370 6633554 9950332 DB Revenue 150000 750000 3000000 15000000 30000000 Total XCELPay 8554542 13356812 21885219 43427828 72441742
XCELGamesIn-App Revenue 25000 50000 100000 200000 600000
Ad amp Data Revenue 5500000 6050000 6655000 Total XCELGames 25000 50000 5600000 6250000 7255000
BitnaireIn App Revenue 5000000 10000000 20000000 40000000 80000000 Community (DB) access Rev 3000000 6000000 12000000 32000000 64000000 Airdrop Access Revenue 1000000 5000000 - - - Total Bitnaire 9000000 21000000 32000000 72000000 144000000
XCELLab Total Revenue 42644090 77074635 126165903 236777814 405246408
XCELLab Expense Model2019 2020 2021 2021 2023
XCELTripFixed expense 1676910 2815365 5423047 7894570 12210855
Variable expense 3353819 5630729 10846094 15789140 24421711
Total XCELTrip 5030729 8446094 16269140 23683711 36632566
CoinGeoExpense 6672000 11436400 15826180 30250854 48198156
Total CoinGeo 6672000 11436400 15826180 30250854 48198156
XCELPayExpense 1710908 2671362 4377044 8685566 14488348
Total XCELPay 1710908 2671362 4377044 8685566 14488348
XCELGamesExpense 2500 5000 560000 625000 725500
Total XCELGames 2500 5000 560000 625000 725500
BitnaireExpense 3600000 8400000 12800000 28800000 57600000
Total Bitnaire 3600000 8400000 12800000 28800000 57600000
XCELLab Total Expense 17016137 30958856 49832364 92045130 157644570
DB = Data Base
42 43
7Marketing amp Promotions
Our Marketing plan is built to address this versatile eco-system which is evolving and dynamic in nature We have a creative marketing intelligence team who will constantly understand the market industry user dynamics and create activations pro-motion and amplification plans that best suit our requirements and budgets
3 Communication Platforms and activation plan
1 Consumer and Industry Overview
2 Our USP and Business Opportunity
44 45
XCELTrip
USP Book with Crypto
The OTA market is expected to be worth an estimated US$694bn in 2018 with a CAGR of 111 expected between 2016 and 2022 (sourcehttpswwwstatistacomtopics2704online-travel-market)
The cryptocurrency and blockchain community are a growing community of users (refer to graph on the right) who are constantly seeking relevant and real use-case for their crypto assets
The Travel amp Crypto match every well as a travel platform offers scalability sustainability and variety of use-cases for the crypto community to explore
Growth of the online travel market is driven by the increase in internet penetration rise in disposable income of people in emerging markets and ease of comparing a variety of travel options online Market players are introducing innovative travel and vacation package deals to assist travellers in making sound travel decisions as per their spending capabilities such as affordable packages for international destinations discounts on car rentals and cashback on international flights
bull Today travel is an expense Many spend a substantial amount of time and effort searching and comparing deals and offers and saving up for trips Many donrsquot even get to travel often in their lifetime Itrsquos time to democratize the travel industry everyone should travel see the world and its awesomeness and to this end XCELTrip not just lets you travel for less but helps you earn from your travel
bull XCELTrip is the only travel platform out there which offers users earning opportunity every time they use our platform to book travel services
Business Opportunity
Demographics
21 to 60 year old educated working or business professionals of all genders With a high-level of interest indulgence in travel finance and crypto
We want to influence The Millennial Gen-eration (individuals born from 1980 to 2000)
(3 httpswwwtravelprofessionalnewscomthe-millennial-travel-trends-of-the-larg-estgeneration- )
1 87 look to social media for travel inspiration for their next adventure
2 46 book travel through a smartphone or tablet meaning a strong mobile presence is also important 86 of Millennials are disappointed by bad mobile experiences
3 85 check multiple sites before booking to get the best deal possible
4 60 will upgrade their experience by purchasing extras like in-flight Wi-Fi Offering extras that appeal to this generation can generate more revenue
5 97 will post their experiences on social media
6 68 will remain loyal to a program that offers them the most rewards (cashfreebies upgrades discounts)
7 49 take last minute vacations meaning that offering last minute deals could be helpful in gaining business from millennial travellers
Target Consumer Base
It is a transformative time in retail The shopper is clearly in the driverrsquos seat enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behaviour ldquoEverywhere commercerdquo has taken root allowing consumers to shop however wherever and whenever they wantmdashwhether in stores online by mobile voice activation or click-and-collect Building world-class digital capabilities retailers across the globe are rapidly adapting to the fact that from the consumer perspective shopping is not about bricks versus clicks or one channel versus another Instead consumers are channel-agnostic The shopping journey and pre-shopping research is a fluid process with consumers bouncing between online and offline along the path to purchase How much does digital media influence consumer spending
In the 2016 report The New Digital Divide Deloitte found that digital interactions influence 56 cents of every dollar spent in bricks-and-mortar stores 2 up from 36 cents just three years prior3 Furthermore people who shop using different methodsmdashincluding online mobile and visits to a physical storemdashspend more than double those who only shop at bricks-and-mortar stores accord-ing to Deloittersquos The Omnichannel Opportunity study
Blockchain and cryptocurrency enthusiasts are Highly-invested in the successful adoption of cryptocurrencies in mainstream business activity This emotional investment in their success regularly supersedes their desire to follow the path of least resistance ie crypto users will endure higher barriers to use at this moment in time to help prop-agate the increased use of cryptocurrency
Derive above-average satisfaction from this use of cryptocurrency for real-worldapplications Aside from encouraging repeated-use of cryptocurrency for similar activities this dialled-up consumer experience satisfaction level serves as a drastically more effective tool to build brand loyalty for XCELPay
Demographics
21 to 50 year old educated working or business professionals of all genders with a high-level of interest indulgence in shopping and travel
46 47
XCELPay
USP Shop with Crypto
New Age consumer are Crypto Savvy
SourceDeloitte Research Document
Business Opportunity
Target Consumer Base
48 49
CoinGeo
USP A Secure Exchange you can trust
CoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
CoinGeo is built to disrupt the exchange eco-system The user will have better control access and comfort under CoinGeo unlike no other exchange Our transaction listing and exchange fee will be transparent and attractive
Blockchain platform was built to democratize the crypto usage to build trust among all classes of society without any discrimination
The growth in the crypto coins and token distribution has made an influx on many exchanges around the world
bull Many have failed to deliver trust ease of use and economical platform for traders to deal in their crypto
bull Currently the majority of exchanges charge high listing fees transaction fee etc which is unaffordable by many especially start-ups retail users
bull Most of the exchanges are anonymous with virtually zero CRM support
Business Opportunity
We are here to disrupt
CoinGeo is built to address high cost amp trust issues we have built a secure exchange where for the first six months we plan not to charge any listing fee transaction or withdrawal fee
Trading community
bull Our target user belongs to the Global crypto trading community both seasoned and new traders
bull Our focus will be on traders with an existing portfolio and trading at any of the top 10 exchanges
bull Itrsquos an open self-funded exchange without any native token amp ICO
bull The tokens that we list on our exchange has to go through a strict quality review to ensure their credibility
bull We will have a dedicated CRM support via mailchatcall to address user requirements
Target Consumer Base
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
HOTEL
HOTEL
PMS OTA
OTA
OTA
OTA
1
2
N
3
CHANNELMANAGER
ManageInventory priceand booking
Push inventorybooking andprice to CM
XcelTrip
Bookingcom
34 35
XCELTRIP
Looking at the current state of the blockchain eco-system we feel that most prudent practical and tactical way to design and architect the system is to adopt a progressive decentralization roadmap Instead of building on a scalable but centralized platform like EOS we feel it is prudent to stay the course with decentralized platform like Ethe-
reum This space is still evolv-ing and the best practices are still being discovered There-fore rather than embark on an unknown path of decentraliza-tion of the whole platform parts that are ready and robust will be tackled first Therefore we will start with enabling the accep-tance of popular cryptocurren-cies for booking This will add
to the utility of cryptocurrencies in the space where there seems to be a dearth of it
To provide an easy on-ramp to existing hotels XCELTrip supports two paths to integra-tion
1Integration with Chanel Manager aggregator
2 ExtraNet
This allows existing hotels who are integrated with channel managers to provide their properties via XCELTrip platform
In extranet XCELTrip will integrate with the chan-nel manager used by the vendor enabling tight integration between XCELTrip and hotel booking system
This enables crypto community with one more platform to spend their cryptocurrencies like BTC ETH BNB and XCEL
XCELTrip will continue to accept popular cryp-tocurrencies to provide more options to users
XCELTrip will issue cashback in XcelToken Plus to customers who book their hotels Settlement to merchants will be fiat as we feel that merchants are not ready to hold cryptocurrency just yet due to its volatility
Vendor able to list their properties on the platform
Decentralized storage using IPFS
XCELPAY
We realize that the best way to serve the crypto community and help expand this nascent eco-system is by enabling the use-cases In that quest XCEL-Pay serves as a perfect payment vehicle to meet the two-sided market in bringing the custom-ers and merchants together
XCELPay offers consumer and merchant wallets Both wallets share the majority of the code base and use react-native for cross-platform compatibility This provides a robust envi-ronment that can re-use most of the development and test-ing efforts resulting in a better tested and secure product It also provides faster turnaround time for adding new features on both platforms
Consumer wallet is a standard wallet that supports BIP39 mnemonic seed phrases It
supports a standard way to send cryptocurrency such as with QR code scan and sending to an address
Merchant wallet supports currency conversion between the cryptocurrencies supported and fiat currency of interest For example a merchant that deals with South Korean Won will be able to conveniently convert Won into any of the supported cryptocurrency for the consumer to pay using a standard process like QR code scan or manual address copy XCELPay can settle fiat with merchants if they so desire In phase one the merchant can send the crypto to be converted to fiat to XCELPay for conversion to fiat In a future version the merchant wallet can be directly managed by XCEL-Pay so that settlement to fiat can be automated
Settlement System to settle in FAIT (explore business use-case for Everex to expand XCELPay in future for remittance b2b b2c payment multi-currency and person-to-person (P2P) transactions that include both fiat and cryptocurrencies over blockchain technology)
Both of these wallets integrate with other XCEL properties like XCELTrip XCELGames etc to show the balance points in XcelToken Plus These balance points can be swept into ethe-reum address on the public blockchain when it economically makes sense to do so
36 37
XCELGAMES
BITNAIRE
XCELGames is another pillar in the XCEL eco-system that strives to provide more utility to XcelToken Plus Everest Adven-ture is one such game currently offered in both iOS and Android platform These type of games will support XcelToken Plus as
Bitnaire is an example of an offering in this space It provides a social platform for crypto enthusiast to come together We envision some use-cases like crowdsourced marketing crowdsourced customer support community events etc to be hosted on this platform
XCELPay wallet will be integrated into these prod-uct to use XcelToken Plus as the cryptocurrency of choice
Various mechanism design can be applied to inte-grate XCELPay wallet with a social platform like Bitnaire XcelToken Plus as loyalty points Forums to proactive community governance
Utilize scalable App platform like loom network and utilize loom plasma chain for XcelToken Plus transfers within the game
Blockchain-based market place for in-all game purchases
first-class currency for activi-ties like in-app game purchase bonus points etc XCELPay wallet will be the default crypto wallet in these games the points obtained in the games can be converted to XcelToken Plus and swept into XCELPay wallet
From there it can easily be used in other XCEL properties like XCELTrip or even moved to an exchange where XcelToken Plus is listed
38 39
Source of Revenue ndash XCELTRIP
Source of revenue ndash XCELPay
1 Hotel Flight ticket sales (commission)
2 Advertisingpromotion revenue
3 The margin on crypto payments (transaction fee)
4 Token value appreciation
1 Listing Fee
2 Transaction Fee
3 Promotions ad space
4 Settlement fee
Source of revenue Bitnaire
1 IN-APP sales (stickers emojis premium access content publications etc)
2 Promotions and advertising fee
3 Fee for airdrop community access (data-base)
Vertical-wise Source of Revenue
6Our Strategy ndashSource of Growth and Revenue
Source of revenue XCELGames
1 IN-APP sales (avatars upgrades health packs badges multiplayer access)
2 Promotions and advertising fee
Source of revenue CoinGeo
1 Listing Fee
2 Trading Fee
3 Settlement fee (to FIAT) and Withdrawal fee
For All Financial Assumptions refer Section FINANCIAL ASSUMPTION (Page No74 )
40 41
XCELLab Revenue amp Spends Overview
XCELLab Revenue Model2019 2020 2021 2022 2023
XCELTripHotel Sales 2995044 4492566 6738849 10108274 15162410 Airline Ticket Sales 2090000 3135000 4702500 7053750 10580625
Ad and referral Revenue 3000000 3300000 3795000 Margin on Crypto Payments 299504 449257 673885 1010827 1516241 DB Revenue 3000000 6000000 12000000 18000000 30000000 Total XCELTrip 8384548 14076823 27115234 39472851 61054276
CoinGeoListing revenue 4030000 8866000 10639200 29789760 44684640 Trading Revenue 7300000 9125000 11406250 17109375 34218750 Settlement Revenue 200000 220000 264000 369600 554400 Withdrawal Revenue 3650000 4380000 5256000 7358400 11037600 DB Revenue 1500000 6000000 12000000 21000000 30000000 Total CoinGeo 16680000 28591000 39565450 75627135 120495390
XCELPayListing Revenue 100000 150000 200000 400000 400000 Transaction Revenue 6339044 9508566 14262849 21394274 32091410 Settlement Revenue 1965498 2948246 4422370 6633554 9950332 DB Revenue 150000 750000 3000000 15000000 30000000 Total XCELPay 8554542 13356812 21885219 43427828 72441742
XCELGamesIn-App Revenue 25000 50000 100000 200000 600000
Ad amp Data Revenue 5500000 6050000 6655000 Total XCELGames 25000 50000 5600000 6250000 7255000
BitnaireIn App Revenue 5000000 10000000 20000000 40000000 80000000 Community (DB) access Rev 3000000 6000000 12000000 32000000 64000000 Airdrop Access Revenue 1000000 5000000 - - - Total Bitnaire 9000000 21000000 32000000 72000000 144000000
XCELLab Total Revenue 42644090 77074635 126165903 236777814 405246408
XCELLab Expense Model2019 2020 2021 2021 2023
XCELTripFixed expense 1676910 2815365 5423047 7894570 12210855
Variable expense 3353819 5630729 10846094 15789140 24421711
Total XCELTrip 5030729 8446094 16269140 23683711 36632566
CoinGeoExpense 6672000 11436400 15826180 30250854 48198156
Total CoinGeo 6672000 11436400 15826180 30250854 48198156
XCELPayExpense 1710908 2671362 4377044 8685566 14488348
Total XCELPay 1710908 2671362 4377044 8685566 14488348
XCELGamesExpense 2500 5000 560000 625000 725500
Total XCELGames 2500 5000 560000 625000 725500
BitnaireExpense 3600000 8400000 12800000 28800000 57600000
Total Bitnaire 3600000 8400000 12800000 28800000 57600000
XCELLab Total Expense 17016137 30958856 49832364 92045130 157644570
DB = Data Base
42 43
7Marketing amp Promotions
Our Marketing plan is built to address this versatile eco-system which is evolving and dynamic in nature We have a creative marketing intelligence team who will constantly understand the market industry user dynamics and create activations pro-motion and amplification plans that best suit our requirements and budgets
3 Communication Platforms and activation plan
1 Consumer and Industry Overview
2 Our USP and Business Opportunity
44 45
XCELTrip
USP Book with Crypto
The OTA market is expected to be worth an estimated US$694bn in 2018 with a CAGR of 111 expected between 2016 and 2022 (sourcehttpswwwstatistacomtopics2704online-travel-market)
The cryptocurrency and blockchain community are a growing community of users (refer to graph on the right) who are constantly seeking relevant and real use-case for their crypto assets
The Travel amp Crypto match every well as a travel platform offers scalability sustainability and variety of use-cases for the crypto community to explore
Growth of the online travel market is driven by the increase in internet penetration rise in disposable income of people in emerging markets and ease of comparing a variety of travel options online Market players are introducing innovative travel and vacation package deals to assist travellers in making sound travel decisions as per their spending capabilities such as affordable packages for international destinations discounts on car rentals and cashback on international flights
bull Today travel is an expense Many spend a substantial amount of time and effort searching and comparing deals and offers and saving up for trips Many donrsquot even get to travel often in their lifetime Itrsquos time to democratize the travel industry everyone should travel see the world and its awesomeness and to this end XCELTrip not just lets you travel for less but helps you earn from your travel
bull XCELTrip is the only travel platform out there which offers users earning opportunity every time they use our platform to book travel services
Business Opportunity
Demographics
21 to 60 year old educated working or business professionals of all genders With a high-level of interest indulgence in travel finance and crypto
We want to influence The Millennial Gen-eration (individuals born from 1980 to 2000)
(3 httpswwwtravelprofessionalnewscomthe-millennial-travel-trends-of-the-larg-estgeneration- )
1 87 look to social media for travel inspiration for their next adventure
2 46 book travel through a smartphone or tablet meaning a strong mobile presence is also important 86 of Millennials are disappointed by bad mobile experiences
3 85 check multiple sites before booking to get the best deal possible
4 60 will upgrade their experience by purchasing extras like in-flight Wi-Fi Offering extras that appeal to this generation can generate more revenue
5 97 will post their experiences on social media
6 68 will remain loyal to a program that offers them the most rewards (cashfreebies upgrades discounts)
7 49 take last minute vacations meaning that offering last minute deals could be helpful in gaining business from millennial travellers
Target Consumer Base
It is a transformative time in retail The shopper is clearly in the driverrsquos seat enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behaviour ldquoEverywhere commercerdquo has taken root allowing consumers to shop however wherever and whenever they wantmdashwhether in stores online by mobile voice activation or click-and-collect Building world-class digital capabilities retailers across the globe are rapidly adapting to the fact that from the consumer perspective shopping is not about bricks versus clicks or one channel versus another Instead consumers are channel-agnostic The shopping journey and pre-shopping research is a fluid process with consumers bouncing between online and offline along the path to purchase How much does digital media influence consumer spending
In the 2016 report The New Digital Divide Deloitte found that digital interactions influence 56 cents of every dollar spent in bricks-and-mortar stores 2 up from 36 cents just three years prior3 Furthermore people who shop using different methodsmdashincluding online mobile and visits to a physical storemdashspend more than double those who only shop at bricks-and-mortar stores accord-ing to Deloittersquos The Omnichannel Opportunity study
Blockchain and cryptocurrency enthusiasts are Highly-invested in the successful adoption of cryptocurrencies in mainstream business activity This emotional investment in their success regularly supersedes their desire to follow the path of least resistance ie crypto users will endure higher barriers to use at this moment in time to help prop-agate the increased use of cryptocurrency
Derive above-average satisfaction from this use of cryptocurrency for real-worldapplications Aside from encouraging repeated-use of cryptocurrency for similar activities this dialled-up consumer experience satisfaction level serves as a drastically more effective tool to build brand loyalty for XCELPay
Demographics
21 to 50 year old educated working or business professionals of all genders with a high-level of interest indulgence in shopping and travel
46 47
XCELPay
USP Shop with Crypto
New Age consumer are Crypto Savvy
SourceDeloitte Research Document
Business Opportunity
Target Consumer Base
48 49
CoinGeo
USP A Secure Exchange you can trust
CoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
CoinGeo is built to disrupt the exchange eco-system The user will have better control access and comfort under CoinGeo unlike no other exchange Our transaction listing and exchange fee will be transparent and attractive
Blockchain platform was built to democratize the crypto usage to build trust among all classes of society without any discrimination
The growth in the crypto coins and token distribution has made an influx on many exchanges around the world
bull Many have failed to deliver trust ease of use and economical platform for traders to deal in their crypto
bull Currently the majority of exchanges charge high listing fees transaction fee etc which is unaffordable by many especially start-ups retail users
bull Most of the exchanges are anonymous with virtually zero CRM support
Business Opportunity
We are here to disrupt
CoinGeo is built to address high cost amp trust issues we have built a secure exchange where for the first six months we plan not to charge any listing fee transaction or withdrawal fee
Trading community
bull Our target user belongs to the Global crypto trading community both seasoned and new traders
bull Our focus will be on traders with an existing portfolio and trading at any of the top 10 exchanges
bull Itrsquos an open self-funded exchange without any native token amp ICO
bull The tokens that we list on our exchange has to go through a strict quality review to ensure their credibility
bull We will have a dedicated CRM support via mailchatcall to address user requirements
Target Consumer Base
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
36 37
XCELGAMES
BITNAIRE
XCELGames is another pillar in the XCEL eco-system that strives to provide more utility to XcelToken Plus Everest Adven-ture is one such game currently offered in both iOS and Android platform These type of games will support XcelToken Plus as
Bitnaire is an example of an offering in this space It provides a social platform for crypto enthusiast to come together We envision some use-cases like crowdsourced marketing crowdsourced customer support community events etc to be hosted on this platform
XCELPay wallet will be integrated into these prod-uct to use XcelToken Plus as the cryptocurrency of choice
Various mechanism design can be applied to inte-grate XCELPay wallet with a social platform like Bitnaire XcelToken Plus as loyalty points Forums to proactive community governance
Utilize scalable App platform like loom network and utilize loom plasma chain for XcelToken Plus transfers within the game
Blockchain-based market place for in-all game purchases
first-class currency for activi-ties like in-app game purchase bonus points etc XCELPay wallet will be the default crypto wallet in these games the points obtained in the games can be converted to XcelToken Plus and swept into XCELPay wallet
From there it can easily be used in other XCEL properties like XCELTrip or even moved to an exchange where XcelToken Plus is listed
38 39
Source of Revenue ndash XCELTRIP
Source of revenue ndash XCELPay
1 Hotel Flight ticket sales (commission)
2 Advertisingpromotion revenue
3 The margin on crypto payments (transaction fee)
4 Token value appreciation
1 Listing Fee
2 Transaction Fee
3 Promotions ad space
4 Settlement fee
Source of revenue Bitnaire
1 IN-APP sales (stickers emojis premium access content publications etc)
2 Promotions and advertising fee
3 Fee for airdrop community access (data-base)
Vertical-wise Source of Revenue
6Our Strategy ndashSource of Growth and Revenue
Source of revenue XCELGames
1 IN-APP sales (avatars upgrades health packs badges multiplayer access)
2 Promotions and advertising fee
Source of revenue CoinGeo
1 Listing Fee
2 Trading Fee
3 Settlement fee (to FIAT) and Withdrawal fee
For All Financial Assumptions refer Section FINANCIAL ASSUMPTION (Page No74 )
40 41
XCELLab Revenue amp Spends Overview
XCELLab Revenue Model2019 2020 2021 2022 2023
XCELTripHotel Sales 2995044 4492566 6738849 10108274 15162410 Airline Ticket Sales 2090000 3135000 4702500 7053750 10580625
Ad and referral Revenue 3000000 3300000 3795000 Margin on Crypto Payments 299504 449257 673885 1010827 1516241 DB Revenue 3000000 6000000 12000000 18000000 30000000 Total XCELTrip 8384548 14076823 27115234 39472851 61054276
CoinGeoListing revenue 4030000 8866000 10639200 29789760 44684640 Trading Revenue 7300000 9125000 11406250 17109375 34218750 Settlement Revenue 200000 220000 264000 369600 554400 Withdrawal Revenue 3650000 4380000 5256000 7358400 11037600 DB Revenue 1500000 6000000 12000000 21000000 30000000 Total CoinGeo 16680000 28591000 39565450 75627135 120495390
XCELPayListing Revenue 100000 150000 200000 400000 400000 Transaction Revenue 6339044 9508566 14262849 21394274 32091410 Settlement Revenue 1965498 2948246 4422370 6633554 9950332 DB Revenue 150000 750000 3000000 15000000 30000000 Total XCELPay 8554542 13356812 21885219 43427828 72441742
XCELGamesIn-App Revenue 25000 50000 100000 200000 600000
Ad amp Data Revenue 5500000 6050000 6655000 Total XCELGames 25000 50000 5600000 6250000 7255000
BitnaireIn App Revenue 5000000 10000000 20000000 40000000 80000000 Community (DB) access Rev 3000000 6000000 12000000 32000000 64000000 Airdrop Access Revenue 1000000 5000000 - - - Total Bitnaire 9000000 21000000 32000000 72000000 144000000
XCELLab Total Revenue 42644090 77074635 126165903 236777814 405246408
XCELLab Expense Model2019 2020 2021 2021 2023
XCELTripFixed expense 1676910 2815365 5423047 7894570 12210855
Variable expense 3353819 5630729 10846094 15789140 24421711
Total XCELTrip 5030729 8446094 16269140 23683711 36632566
CoinGeoExpense 6672000 11436400 15826180 30250854 48198156
Total CoinGeo 6672000 11436400 15826180 30250854 48198156
XCELPayExpense 1710908 2671362 4377044 8685566 14488348
Total XCELPay 1710908 2671362 4377044 8685566 14488348
XCELGamesExpense 2500 5000 560000 625000 725500
Total XCELGames 2500 5000 560000 625000 725500
BitnaireExpense 3600000 8400000 12800000 28800000 57600000
Total Bitnaire 3600000 8400000 12800000 28800000 57600000
XCELLab Total Expense 17016137 30958856 49832364 92045130 157644570
DB = Data Base
42 43
7Marketing amp Promotions
Our Marketing plan is built to address this versatile eco-system which is evolving and dynamic in nature We have a creative marketing intelligence team who will constantly understand the market industry user dynamics and create activations pro-motion and amplification plans that best suit our requirements and budgets
3 Communication Platforms and activation plan
1 Consumer and Industry Overview
2 Our USP and Business Opportunity
44 45
XCELTrip
USP Book with Crypto
The OTA market is expected to be worth an estimated US$694bn in 2018 with a CAGR of 111 expected between 2016 and 2022 (sourcehttpswwwstatistacomtopics2704online-travel-market)
The cryptocurrency and blockchain community are a growing community of users (refer to graph on the right) who are constantly seeking relevant and real use-case for their crypto assets
The Travel amp Crypto match every well as a travel platform offers scalability sustainability and variety of use-cases for the crypto community to explore
Growth of the online travel market is driven by the increase in internet penetration rise in disposable income of people in emerging markets and ease of comparing a variety of travel options online Market players are introducing innovative travel and vacation package deals to assist travellers in making sound travel decisions as per their spending capabilities such as affordable packages for international destinations discounts on car rentals and cashback on international flights
bull Today travel is an expense Many spend a substantial amount of time and effort searching and comparing deals and offers and saving up for trips Many donrsquot even get to travel often in their lifetime Itrsquos time to democratize the travel industry everyone should travel see the world and its awesomeness and to this end XCELTrip not just lets you travel for less but helps you earn from your travel
bull XCELTrip is the only travel platform out there which offers users earning opportunity every time they use our platform to book travel services
Business Opportunity
Demographics
21 to 60 year old educated working or business professionals of all genders With a high-level of interest indulgence in travel finance and crypto
We want to influence The Millennial Gen-eration (individuals born from 1980 to 2000)
(3 httpswwwtravelprofessionalnewscomthe-millennial-travel-trends-of-the-larg-estgeneration- )
1 87 look to social media for travel inspiration for their next adventure
2 46 book travel through a smartphone or tablet meaning a strong mobile presence is also important 86 of Millennials are disappointed by bad mobile experiences
3 85 check multiple sites before booking to get the best deal possible
4 60 will upgrade their experience by purchasing extras like in-flight Wi-Fi Offering extras that appeal to this generation can generate more revenue
5 97 will post their experiences on social media
6 68 will remain loyal to a program that offers them the most rewards (cashfreebies upgrades discounts)
7 49 take last minute vacations meaning that offering last minute deals could be helpful in gaining business from millennial travellers
Target Consumer Base
It is a transformative time in retail The shopper is clearly in the driverrsquos seat enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behaviour ldquoEverywhere commercerdquo has taken root allowing consumers to shop however wherever and whenever they wantmdashwhether in stores online by mobile voice activation or click-and-collect Building world-class digital capabilities retailers across the globe are rapidly adapting to the fact that from the consumer perspective shopping is not about bricks versus clicks or one channel versus another Instead consumers are channel-agnostic The shopping journey and pre-shopping research is a fluid process with consumers bouncing between online and offline along the path to purchase How much does digital media influence consumer spending
In the 2016 report The New Digital Divide Deloitte found that digital interactions influence 56 cents of every dollar spent in bricks-and-mortar stores 2 up from 36 cents just three years prior3 Furthermore people who shop using different methodsmdashincluding online mobile and visits to a physical storemdashspend more than double those who only shop at bricks-and-mortar stores accord-ing to Deloittersquos The Omnichannel Opportunity study
Blockchain and cryptocurrency enthusiasts are Highly-invested in the successful adoption of cryptocurrencies in mainstream business activity This emotional investment in their success regularly supersedes their desire to follow the path of least resistance ie crypto users will endure higher barriers to use at this moment in time to help prop-agate the increased use of cryptocurrency
Derive above-average satisfaction from this use of cryptocurrency for real-worldapplications Aside from encouraging repeated-use of cryptocurrency for similar activities this dialled-up consumer experience satisfaction level serves as a drastically more effective tool to build brand loyalty for XCELPay
Demographics
21 to 50 year old educated working or business professionals of all genders with a high-level of interest indulgence in shopping and travel
46 47
XCELPay
USP Shop with Crypto
New Age consumer are Crypto Savvy
SourceDeloitte Research Document
Business Opportunity
Target Consumer Base
48 49
CoinGeo
USP A Secure Exchange you can trust
CoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
CoinGeo is built to disrupt the exchange eco-system The user will have better control access and comfort under CoinGeo unlike no other exchange Our transaction listing and exchange fee will be transparent and attractive
Blockchain platform was built to democratize the crypto usage to build trust among all classes of society without any discrimination
The growth in the crypto coins and token distribution has made an influx on many exchanges around the world
bull Many have failed to deliver trust ease of use and economical platform for traders to deal in their crypto
bull Currently the majority of exchanges charge high listing fees transaction fee etc which is unaffordable by many especially start-ups retail users
bull Most of the exchanges are anonymous with virtually zero CRM support
Business Opportunity
We are here to disrupt
CoinGeo is built to address high cost amp trust issues we have built a secure exchange where for the first six months we plan not to charge any listing fee transaction or withdrawal fee
Trading community
bull Our target user belongs to the Global crypto trading community both seasoned and new traders
bull Our focus will be on traders with an existing portfolio and trading at any of the top 10 exchanges
bull Itrsquos an open self-funded exchange without any native token amp ICO
bull The tokens that we list on our exchange has to go through a strict quality review to ensure their credibility
bull We will have a dedicated CRM support via mailchatcall to address user requirements
Target Consumer Base
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
38 39
Source of Revenue ndash XCELTRIP
Source of revenue ndash XCELPay
1 Hotel Flight ticket sales (commission)
2 Advertisingpromotion revenue
3 The margin on crypto payments (transaction fee)
4 Token value appreciation
1 Listing Fee
2 Transaction Fee
3 Promotions ad space
4 Settlement fee
Source of revenue Bitnaire
1 IN-APP sales (stickers emojis premium access content publications etc)
2 Promotions and advertising fee
3 Fee for airdrop community access (data-base)
Vertical-wise Source of Revenue
6Our Strategy ndashSource of Growth and Revenue
Source of revenue XCELGames
1 IN-APP sales (avatars upgrades health packs badges multiplayer access)
2 Promotions and advertising fee
Source of revenue CoinGeo
1 Listing Fee
2 Trading Fee
3 Settlement fee (to FIAT) and Withdrawal fee
For All Financial Assumptions refer Section FINANCIAL ASSUMPTION (Page No74 )
40 41
XCELLab Revenue amp Spends Overview
XCELLab Revenue Model2019 2020 2021 2022 2023
XCELTripHotel Sales 2995044 4492566 6738849 10108274 15162410 Airline Ticket Sales 2090000 3135000 4702500 7053750 10580625
Ad and referral Revenue 3000000 3300000 3795000 Margin on Crypto Payments 299504 449257 673885 1010827 1516241 DB Revenue 3000000 6000000 12000000 18000000 30000000 Total XCELTrip 8384548 14076823 27115234 39472851 61054276
CoinGeoListing revenue 4030000 8866000 10639200 29789760 44684640 Trading Revenue 7300000 9125000 11406250 17109375 34218750 Settlement Revenue 200000 220000 264000 369600 554400 Withdrawal Revenue 3650000 4380000 5256000 7358400 11037600 DB Revenue 1500000 6000000 12000000 21000000 30000000 Total CoinGeo 16680000 28591000 39565450 75627135 120495390
XCELPayListing Revenue 100000 150000 200000 400000 400000 Transaction Revenue 6339044 9508566 14262849 21394274 32091410 Settlement Revenue 1965498 2948246 4422370 6633554 9950332 DB Revenue 150000 750000 3000000 15000000 30000000 Total XCELPay 8554542 13356812 21885219 43427828 72441742
XCELGamesIn-App Revenue 25000 50000 100000 200000 600000
Ad amp Data Revenue 5500000 6050000 6655000 Total XCELGames 25000 50000 5600000 6250000 7255000
BitnaireIn App Revenue 5000000 10000000 20000000 40000000 80000000 Community (DB) access Rev 3000000 6000000 12000000 32000000 64000000 Airdrop Access Revenue 1000000 5000000 - - - Total Bitnaire 9000000 21000000 32000000 72000000 144000000
XCELLab Total Revenue 42644090 77074635 126165903 236777814 405246408
XCELLab Expense Model2019 2020 2021 2021 2023
XCELTripFixed expense 1676910 2815365 5423047 7894570 12210855
Variable expense 3353819 5630729 10846094 15789140 24421711
Total XCELTrip 5030729 8446094 16269140 23683711 36632566
CoinGeoExpense 6672000 11436400 15826180 30250854 48198156
Total CoinGeo 6672000 11436400 15826180 30250854 48198156
XCELPayExpense 1710908 2671362 4377044 8685566 14488348
Total XCELPay 1710908 2671362 4377044 8685566 14488348
XCELGamesExpense 2500 5000 560000 625000 725500
Total XCELGames 2500 5000 560000 625000 725500
BitnaireExpense 3600000 8400000 12800000 28800000 57600000
Total Bitnaire 3600000 8400000 12800000 28800000 57600000
XCELLab Total Expense 17016137 30958856 49832364 92045130 157644570
DB = Data Base
42 43
7Marketing amp Promotions
Our Marketing plan is built to address this versatile eco-system which is evolving and dynamic in nature We have a creative marketing intelligence team who will constantly understand the market industry user dynamics and create activations pro-motion and amplification plans that best suit our requirements and budgets
3 Communication Platforms and activation plan
1 Consumer and Industry Overview
2 Our USP and Business Opportunity
44 45
XCELTrip
USP Book with Crypto
The OTA market is expected to be worth an estimated US$694bn in 2018 with a CAGR of 111 expected between 2016 and 2022 (sourcehttpswwwstatistacomtopics2704online-travel-market)
The cryptocurrency and blockchain community are a growing community of users (refer to graph on the right) who are constantly seeking relevant and real use-case for their crypto assets
The Travel amp Crypto match every well as a travel platform offers scalability sustainability and variety of use-cases for the crypto community to explore
Growth of the online travel market is driven by the increase in internet penetration rise in disposable income of people in emerging markets and ease of comparing a variety of travel options online Market players are introducing innovative travel and vacation package deals to assist travellers in making sound travel decisions as per their spending capabilities such as affordable packages for international destinations discounts on car rentals and cashback on international flights
bull Today travel is an expense Many spend a substantial amount of time and effort searching and comparing deals and offers and saving up for trips Many donrsquot even get to travel often in their lifetime Itrsquos time to democratize the travel industry everyone should travel see the world and its awesomeness and to this end XCELTrip not just lets you travel for less but helps you earn from your travel
bull XCELTrip is the only travel platform out there which offers users earning opportunity every time they use our platform to book travel services
Business Opportunity
Demographics
21 to 60 year old educated working or business professionals of all genders With a high-level of interest indulgence in travel finance and crypto
We want to influence The Millennial Gen-eration (individuals born from 1980 to 2000)
(3 httpswwwtravelprofessionalnewscomthe-millennial-travel-trends-of-the-larg-estgeneration- )
1 87 look to social media for travel inspiration for their next adventure
2 46 book travel through a smartphone or tablet meaning a strong mobile presence is also important 86 of Millennials are disappointed by bad mobile experiences
3 85 check multiple sites before booking to get the best deal possible
4 60 will upgrade their experience by purchasing extras like in-flight Wi-Fi Offering extras that appeal to this generation can generate more revenue
5 97 will post their experiences on social media
6 68 will remain loyal to a program that offers them the most rewards (cashfreebies upgrades discounts)
7 49 take last minute vacations meaning that offering last minute deals could be helpful in gaining business from millennial travellers
Target Consumer Base
It is a transformative time in retail The shopper is clearly in the driverrsquos seat enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behaviour ldquoEverywhere commercerdquo has taken root allowing consumers to shop however wherever and whenever they wantmdashwhether in stores online by mobile voice activation or click-and-collect Building world-class digital capabilities retailers across the globe are rapidly adapting to the fact that from the consumer perspective shopping is not about bricks versus clicks or one channel versus another Instead consumers are channel-agnostic The shopping journey and pre-shopping research is a fluid process with consumers bouncing between online and offline along the path to purchase How much does digital media influence consumer spending
In the 2016 report The New Digital Divide Deloitte found that digital interactions influence 56 cents of every dollar spent in bricks-and-mortar stores 2 up from 36 cents just three years prior3 Furthermore people who shop using different methodsmdashincluding online mobile and visits to a physical storemdashspend more than double those who only shop at bricks-and-mortar stores accord-ing to Deloittersquos The Omnichannel Opportunity study
Blockchain and cryptocurrency enthusiasts are Highly-invested in the successful adoption of cryptocurrencies in mainstream business activity This emotional investment in their success regularly supersedes their desire to follow the path of least resistance ie crypto users will endure higher barriers to use at this moment in time to help prop-agate the increased use of cryptocurrency
Derive above-average satisfaction from this use of cryptocurrency for real-worldapplications Aside from encouraging repeated-use of cryptocurrency for similar activities this dialled-up consumer experience satisfaction level serves as a drastically more effective tool to build brand loyalty for XCELPay
Demographics
21 to 50 year old educated working or business professionals of all genders with a high-level of interest indulgence in shopping and travel
46 47
XCELPay
USP Shop with Crypto
New Age consumer are Crypto Savvy
SourceDeloitte Research Document
Business Opportunity
Target Consumer Base
48 49
CoinGeo
USP A Secure Exchange you can trust
CoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
CoinGeo is built to disrupt the exchange eco-system The user will have better control access and comfort under CoinGeo unlike no other exchange Our transaction listing and exchange fee will be transparent and attractive
Blockchain platform was built to democratize the crypto usage to build trust among all classes of society without any discrimination
The growth in the crypto coins and token distribution has made an influx on many exchanges around the world
bull Many have failed to deliver trust ease of use and economical platform for traders to deal in their crypto
bull Currently the majority of exchanges charge high listing fees transaction fee etc which is unaffordable by many especially start-ups retail users
bull Most of the exchanges are anonymous with virtually zero CRM support
Business Opportunity
We are here to disrupt
CoinGeo is built to address high cost amp trust issues we have built a secure exchange where for the first six months we plan not to charge any listing fee transaction or withdrawal fee
Trading community
bull Our target user belongs to the Global crypto trading community both seasoned and new traders
bull Our focus will be on traders with an existing portfolio and trading at any of the top 10 exchanges
bull Itrsquos an open self-funded exchange without any native token amp ICO
bull The tokens that we list on our exchange has to go through a strict quality review to ensure their credibility
bull We will have a dedicated CRM support via mailchatcall to address user requirements
Target Consumer Base
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
For All Financial Assumptions refer Section FINANCIAL ASSUMPTION (Page No74 )
40 41
XCELLab Revenue amp Spends Overview
XCELLab Revenue Model2019 2020 2021 2022 2023
XCELTripHotel Sales 2995044 4492566 6738849 10108274 15162410 Airline Ticket Sales 2090000 3135000 4702500 7053750 10580625
Ad and referral Revenue 3000000 3300000 3795000 Margin on Crypto Payments 299504 449257 673885 1010827 1516241 DB Revenue 3000000 6000000 12000000 18000000 30000000 Total XCELTrip 8384548 14076823 27115234 39472851 61054276
CoinGeoListing revenue 4030000 8866000 10639200 29789760 44684640 Trading Revenue 7300000 9125000 11406250 17109375 34218750 Settlement Revenue 200000 220000 264000 369600 554400 Withdrawal Revenue 3650000 4380000 5256000 7358400 11037600 DB Revenue 1500000 6000000 12000000 21000000 30000000 Total CoinGeo 16680000 28591000 39565450 75627135 120495390
XCELPayListing Revenue 100000 150000 200000 400000 400000 Transaction Revenue 6339044 9508566 14262849 21394274 32091410 Settlement Revenue 1965498 2948246 4422370 6633554 9950332 DB Revenue 150000 750000 3000000 15000000 30000000 Total XCELPay 8554542 13356812 21885219 43427828 72441742
XCELGamesIn-App Revenue 25000 50000 100000 200000 600000
Ad amp Data Revenue 5500000 6050000 6655000 Total XCELGames 25000 50000 5600000 6250000 7255000
BitnaireIn App Revenue 5000000 10000000 20000000 40000000 80000000 Community (DB) access Rev 3000000 6000000 12000000 32000000 64000000 Airdrop Access Revenue 1000000 5000000 - - - Total Bitnaire 9000000 21000000 32000000 72000000 144000000
XCELLab Total Revenue 42644090 77074635 126165903 236777814 405246408
XCELLab Expense Model2019 2020 2021 2021 2023
XCELTripFixed expense 1676910 2815365 5423047 7894570 12210855
Variable expense 3353819 5630729 10846094 15789140 24421711
Total XCELTrip 5030729 8446094 16269140 23683711 36632566
CoinGeoExpense 6672000 11436400 15826180 30250854 48198156
Total CoinGeo 6672000 11436400 15826180 30250854 48198156
XCELPayExpense 1710908 2671362 4377044 8685566 14488348
Total XCELPay 1710908 2671362 4377044 8685566 14488348
XCELGamesExpense 2500 5000 560000 625000 725500
Total XCELGames 2500 5000 560000 625000 725500
BitnaireExpense 3600000 8400000 12800000 28800000 57600000
Total Bitnaire 3600000 8400000 12800000 28800000 57600000
XCELLab Total Expense 17016137 30958856 49832364 92045130 157644570
DB = Data Base
42 43
7Marketing amp Promotions
Our Marketing plan is built to address this versatile eco-system which is evolving and dynamic in nature We have a creative marketing intelligence team who will constantly understand the market industry user dynamics and create activations pro-motion and amplification plans that best suit our requirements and budgets
3 Communication Platforms and activation plan
1 Consumer and Industry Overview
2 Our USP and Business Opportunity
44 45
XCELTrip
USP Book with Crypto
The OTA market is expected to be worth an estimated US$694bn in 2018 with a CAGR of 111 expected between 2016 and 2022 (sourcehttpswwwstatistacomtopics2704online-travel-market)
The cryptocurrency and blockchain community are a growing community of users (refer to graph on the right) who are constantly seeking relevant and real use-case for their crypto assets
The Travel amp Crypto match every well as a travel platform offers scalability sustainability and variety of use-cases for the crypto community to explore
Growth of the online travel market is driven by the increase in internet penetration rise in disposable income of people in emerging markets and ease of comparing a variety of travel options online Market players are introducing innovative travel and vacation package deals to assist travellers in making sound travel decisions as per their spending capabilities such as affordable packages for international destinations discounts on car rentals and cashback on international flights
bull Today travel is an expense Many spend a substantial amount of time and effort searching and comparing deals and offers and saving up for trips Many donrsquot even get to travel often in their lifetime Itrsquos time to democratize the travel industry everyone should travel see the world and its awesomeness and to this end XCELTrip not just lets you travel for less but helps you earn from your travel
bull XCELTrip is the only travel platform out there which offers users earning opportunity every time they use our platform to book travel services
Business Opportunity
Demographics
21 to 60 year old educated working or business professionals of all genders With a high-level of interest indulgence in travel finance and crypto
We want to influence The Millennial Gen-eration (individuals born from 1980 to 2000)
(3 httpswwwtravelprofessionalnewscomthe-millennial-travel-trends-of-the-larg-estgeneration- )
1 87 look to social media for travel inspiration for their next adventure
2 46 book travel through a smartphone or tablet meaning a strong mobile presence is also important 86 of Millennials are disappointed by bad mobile experiences
3 85 check multiple sites before booking to get the best deal possible
4 60 will upgrade their experience by purchasing extras like in-flight Wi-Fi Offering extras that appeal to this generation can generate more revenue
5 97 will post their experiences on social media
6 68 will remain loyal to a program that offers them the most rewards (cashfreebies upgrades discounts)
7 49 take last minute vacations meaning that offering last minute deals could be helpful in gaining business from millennial travellers
Target Consumer Base
It is a transformative time in retail The shopper is clearly in the driverrsquos seat enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behaviour ldquoEverywhere commercerdquo has taken root allowing consumers to shop however wherever and whenever they wantmdashwhether in stores online by mobile voice activation or click-and-collect Building world-class digital capabilities retailers across the globe are rapidly adapting to the fact that from the consumer perspective shopping is not about bricks versus clicks or one channel versus another Instead consumers are channel-agnostic The shopping journey and pre-shopping research is a fluid process with consumers bouncing between online and offline along the path to purchase How much does digital media influence consumer spending
In the 2016 report The New Digital Divide Deloitte found that digital interactions influence 56 cents of every dollar spent in bricks-and-mortar stores 2 up from 36 cents just three years prior3 Furthermore people who shop using different methodsmdashincluding online mobile and visits to a physical storemdashspend more than double those who only shop at bricks-and-mortar stores accord-ing to Deloittersquos The Omnichannel Opportunity study
Blockchain and cryptocurrency enthusiasts are Highly-invested in the successful adoption of cryptocurrencies in mainstream business activity This emotional investment in their success regularly supersedes their desire to follow the path of least resistance ie crypto users will endure higher barriers to use at this moment in time to help prop-agate the increased use of cryptocurrency
Derive above-average satisfaction from this use of cryptocurrency for real-worldapplications Aside from encouraging repeated-use of cryptocurrency for similar activities this dialled-up consumer experience satisfaction level serves as a drastically more effective tool to build brand loyalty for XCELPay
Demographics
21 to 50 year old educated working or business professionals of all genders with a high-level of interest indulgence in shopping and travel
46 47
XCELPay
USP Shop with Crypto
New Age consumer are Crypto Savvy
SourceDeloitte Research Document
Business Opportunity
Target Consumer Base
48 49
CoinGeo
USP A Secure Exchange you can trust
CoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
CoinGeo is built to disrupt the exchange eco-system The user will have better control access and comfort under CoinGeo unlike no other exchange Our transaction listing and exchange fee will be transparent and attractive
Blockchain platform was built to democratize the crypto usage to build trust among all classes of society without any discrimination
The growth in the crypto coins and token distribution has made an influx on many exchanges around the world
bull Many have failed to deliver trust ease of use and economical platform for traders to deal in their crypto
bull Currently the majority of exchanges charge high listing fees transaction fee etc which is unaffordable by many especially start-ups retail users
bull Most of the exchanges are anonymous with virtually zero CRM support
Business Opportunity
We are here to disrupt
CoinGeo is built to address high cost amp trust issues we have built a secure exchange where for the first six months we plan not to charge any listing fee transaction or withdrawal fee
Trading community
bull Our target user belongs to the Global crypto trading community both seasoned and new traders
bull Our focus will be on traders with an existing portfolio and trading at any of the top 10 exchanges
bull Itrsquos an open self-funded exchange without any native token amp ICO
bull The tokens that we list on our exchange has to go through a strict quality review to ensure their credibility
bull We will have a dedicated CRM support via mailchatcall to address user requirements
Target Consumer Base
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
42 43
7Marketing amp Promotions
Our Marketing plan is built to address this versatile eco-system which is evolving and dynamic in nature We have a creative marketing intelligence team who will constantly understand the market industry user dynamics and create activations pro-motion and amplification plans that best suit our requirements and budgets
3 Communication Platforms and activation plan
1 Consumer and Industry Overview
2 Our USP and Business Opportunity
44 45
XCELTrip
USP Book with Crypto
The OTA market is expected to be worth an estimated US$694bn in 2018 with a CAGR of 111 expected between 2016 and 2022 (sourcehttpswwwstatistacomtopics2704online-travel-market)
The cryptocurrency and blockchain community are a growing community of users (refer to graph on the right) who are constantly seeking relevant and real use-case for their crypto assets
The Travel amp Crypto match every well as a travel platform offers scalability sustainability and variety of use-cases for the crypto community to explore
Growth of the online travel market is driven by the increase in internet penetration rise in disposable income of people in emerging markets and ease of comparing a variety of travel options online Market players are introducing innovative travel and vacation package deals to assist travellers in making sound travel decisions as per their spending capabilities such as affordable packages for international destinations discounts on car rentals and cashback on international flights
bull Today travel is an expense Many spend a substantial amount of time and effort searching and comparing deals and offers and saving up for trips Many donrsquot even get to travel often in their lifetime Itrsquos time to democratize the travel industry everyone should travel see the world and its awesomeness and to this end XCELTrip not just lets you travel for less but helps you earn from your travel
bull XCELTrip is the only travel platform out there which offers users earning opportunity every time they use our platform to book travel services
Business Opportunity
Demographics
21 to 60 year old educated working or business professionals of all genders With a high-level of interest indulgence in travel finance and crypto
We want to influence The Millennial Gen-eration (individuals born from 1980 to 2000)
(3 httpswwwtravelprofessionalnewscomthe-millennial-travel-trends-of-the-larg-estgeneration- )
1 87 look to social media for travel inspiration for their next adventure
2 46 book travel through a smartphone or tablet meaning a strong mobile presence is also important 86 of Millennials are disappointed by bad mobile experiences
3 85 check multiple sites before booking to get the best deal possible
4 60 will upgrade their experience by purchasing extras like in-flight Wi-Fi Offering extras that appeal to this generation can generate more revenue
5 97 will post their experiences on social media
6 68 will remain loyal to a program that offers them the most rewards (cashfreebies upgrades discounts)
7 49 take last minute vacations meaning that offering last minute deals could be helpful in gaining business from millennial travellers
Target Consumer Base
It is a transformative time in retail The shopper is clearly in the driverrsquos seat enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behaviour ldquoEverywhere commercerdquo has taken root allowing consumers to shop however wherever and whenever they wantmdashwhether in stores online by mobile voice activation or click-and-collect Building world-class digital capabilities retailers across the globe are rapidly adapting to the fact that from the consumer perspective shopping is not about bricks versus clicks or one channel versus another Instead consumers are channel-agnostic The shopping journey and pre-shopping research is a fluid process with consumers bouncing between online and offline along the path to purchase How much does digital media influence consumer spending
In the 2016 report The New Digital Divide Deloitte found that digital interactions influence 56 cents of every dollar spent in bricks-and-mortar stores 2 up from 36 cents just three years prior3 Furthermore people who shop using different methodsmdashincluding online mobile and visits to a physical storemdashspend more than double those who only shop at bricks-and-mortar stores accord-ing to Deloittersquos The Omnichannel Opportunity study
Blockchain and cryptocurrency enthusiasts are Highly-invested in the successful adoption of cryptocurrencies in mainstream business activity This emotional investment in their success regularly supersedes their desire to follow the path of least resistance ie crypto users will endure higher barriers to use at this moment in time to help prop-agate the increased use of cryptocurrency
Derive above-average satisfaction from this use of cryptocurrency for real-worldapplications Aside from encouraging repeated-use of cryptocurrency for similar activities this dialled-up consumer experience satisfaction level serves as a drastically more effective tool to build brand loyalty for XCELPay
Demographics
21 to 50 year old educated working or business professionals of all genders with a high-level of interest indulgence in shopping and travel
46 47
XCELPay
USP Shop with Crypto
New Age consumer are Crypto Savvy
SourceDeloitte Research Document
Business Opportunity
Target Consumer Base
48 49
CoinGeo
USP A Secure Exchange you can trust
CoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
CoinGeo is built to disrupt the exchange eco-system The user will have better control access and comfort under CoinGeo unlike no other exchange Our transaction listing and exchange fee will be transparent and attractive
Blockchain platform was built to democratize the crypto usage to build trust among all classes of society without any discrimination
The growth in the crypto coins and token distribution has made an influx on many exchanges around the world
bull Many have failed to deliver trust ease of use and economical platform for traders to deal in their crypto
bull Currently the majority of exchanges charge high listing fees transaction fee etc which is unaffordable by many especially start-ups retail users
bull Most of the exchanges are anonymous with virtually zero CRM support
Business Opportunity
We are here to disrupt
CoinGeo is built to address high cost amp trust issues we have built a secure exchange where for the first six months we plan not to charge any listing fee transaction or withdrawal fee
Trading community
bull Our target user belongs to the Global crypto trading community both seasoned and new traders
bull Our focus will be on traders with an existing portfolio and trading at any of the top 10 exchanges
bull Itrsquos an open self-funded exchange without any native token amp ICO
bull The tokens that we list on our exchange has to go through a strict quality review to ensure their credibility
bull We will have a dedicated CRM support via mailchatcall to address user requirements
Target Consumer Base
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
44 45
XCELTrip
USP Book with Crypto
The OTA market is expected to be worth an estimated US$694bn in 2018 with a CAGR of 111 expected between 2016 and 2022 (sourcehttpswwwstatistacomtopics2704online-travel-market)
The cryptocurrency and blockchain community are a growing community of users (refer to graph on the right) who are constantly seeking relevant and real use-case for their crypto assets
The Travel amp Crypto match every well as a travel platform offers scalability sustainability and variety of use-cases for the crypto community to explore
Growth of the online travel market is driven by the increase in internet penetration rise in disposable income of people in emerging markets and ease of comparing a variety of travel options online Market players are introducing innovative travel and vacation package deals to assist travellers in making sound travel decisions as per their spending capabilities such as affordable packages for international destinations discounts on car rentals and cashback on international flights
bull Today travel is an expense Many spend a substantial amount of time and effort searching and comparing deals and offers and saving up for trips Many donrsquot even get to travel often in their lifetime Itrsquos time to democratize the travel industry everyone should travel see the world and its awesomeness and to this end XCELTrip not just lets you travel for less but helps you earn from your travel
bull XCELTrip is the only travel platform out there which offers users earning opportunity every time they use our platform to book travel services
Business Opportunity
Demographics
21 to 60 year old educated working or business professionals of all genders With a high-level of interest indulgence in travel finance and crypto
We want to influence The Millennial Gen-eration (individuals born from 1980 to 2000)
(3 httpswwwtravelprofessionalnewscomthe-millennial-travel-trends-of-the-larg-estgeneration- )
1 87 look to social media for travel inspiration for their next adventure
2 46 book travel through a smartphone or tablet meaning a strong mobile presence is also important 86 of Millennials are disappointed by bad mobile experiences
3 85 check multiple sites before booking to get the best deal possible
4 60 will upgrade their experience by purchasing extras like in-flight Wi-Fi Offering extras that appeal to this generation can generate more revenue
5 97 will post their experiences on social media
6 68 will remain loyal to a program that offers them the most rewards (cashfreebies upgrades discounts)
7 49 take last minute vacations meaning that offering last minute deals could be helpful in gaining business from millennial travellers
Target Consumer Base
It is a transformative time in retail The shopper is clearly in the driverrsquos seat enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behaviour ldquoEverywhere commercerdquo has taken root allowing consumers to shop however wherever and whenever they wantmdashwhether in stores online by mobile voice activation or click-and-collect Building world-class digital capabilities retailers across the globe are rapidly adapting to the fact that from the consumer perspective shopping is not about bricks versus clicks or one channel versus another Instead consumers are channel-agnostic The shopping journey and pre-shopping research is a fluid process with consumers bouncing between online and offline along the path to purchase How much does digital media influence consumer spending
In the 2016 report The New Digital Divide Deloitte found that digital interactions influence 56 cents of every dollar spent in bricks-and-mortar stores 2 up from 36 cents just three years prior3 Furthermore people who shop using different methodsmdashincluding online mobile and visits to a physical storemdashspend more than double those who only shop at bricks-and-mortar stores accord-ing to Deloittersquos The Omnichannel Opportunity study
Blockchain and cryptocurrency enthusiasts are Highly-invested in the successful adoption of cryptocurrencies in mainstream business activity This emotional investment in their success regularly supersedes their desire to follow the path of least resistance ie crypto users will endure higher barriers to use at this moment in time to help prop-agate the increased use of cryptocurrency
Derive above-average satisfaction from this use of cryptocurrency for real-worldapplications Aside from encouraging repeated-use of cryptocurrency for similar activities this dialled-up consumer experience satisfaction level serves as a drastically more effective tool to build brand loyalty for XCELPay
Demographics
21 to 50 year old educated working or business professionals of all genders with a high-level of interest indulgence in shopping and travel
46 47
XCELPay
USP Shop with Crypto
New Age consumer are Crypto Savvy
SourceDeloitte Research Document
Business Opportunity
Target Consumer Base
48 49
CoinGeo
USP A Secure Exchange you can trust
CoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
CoinGeo is built to disrupt the exchange eco-system The user will have better control access and comfort under CoinGeo unlike no other exchange Our transaction listing and exchange fee will be transparent and attractive
Blockchain platform was built to democratize the crypto usage to build trust among all classes of society without any discrimination
The growth in the crypto coins and token distribution has made an influx on many exchanges around the world
bull Many have failed to deliver trust ease of use and economical platform for traders to deal in their crypto
bull Currently the majority of exchanges charge high listing fees transaction fee etc which is unaffordable by many especially start-ups retail users
bull Most of the exchanges are anonymous with virtually zero CRM support
Business Opportunity
We are here to disrupt
CoinGeo is built to address high cost amp trust issues we have built a secure exchange where for the first six months we plan not to charge any listing fee transaction or withdrawal fee
Trading community
bull Our target user belongs to the Global crypto trading community both seasoned and new traders
bull Our focus will be on traders with an existing portfolio and trading at any of the top 10 exchanges
bull Itrsquos an open self-funded exchange without any native token amp ICO
bull The tokens that we list on our exchange has to go through a strict quality review to ensure their credibility
bull We will have a dedicated CRM support via mailchatcall to address user requirements
Target Consumer Base
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
It is a transformative time in retail The shopper is clearly in the driverrsquos seat enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behaviour ldquoEverywhere commercerdquo has taken root allowing consumers to shop however wherever and whenever they wantmdashwhether in stores online by mobile voice activation or click-and-collect Building world-class digital capabilities retailers across the globe are rapidly adapting to the fact that from the consumer perspective shopping is not about bricks versus clicks or one channel versus another Instead consumers are channel-agnostic The shopping journey and pre-shopping research is a fluid process with consumers bouncing between online and offline along the path to purchase How much does digital media influence consumer spending
In the 2016 report The New Digital Divide Deloitte found that digital interactions influence 56 cents of every dollar spent in bricks-and-mortar stores 2 up from 36 cents just three years prior3 Furthermore people who shop using different methodsmdashincluding online mobile and visits to a physical storemdashspend more than double those who only shop at bricks-and-mortar stores accord-ing to Deloittersquos The Omnichannel Opportunity study
Blockchain and cryptocurrency enthusiasts are Highly-invested in the successful adoption of cryptocurrencies in mainstream business activity This emotional investment in their success regularly supersedes their desire to follow the path of least resistance ie crypto users will endure higher barriers to use at this moment in time to help prop-agate the increased use of cryptocurrency
Derive above-average satisfaction from this use of cryptocurrency for real-worldapplications Aside from encouraging repeated-use of cryptocurrency for similar activities this dialled-up consumer experience satisfaction level serves as a drastically more effective tool to build brand loyalty for XCELPay
Demographics
21 to 50 year old educated working or business professionals of all genders with a high-level of interest indulgence in shopping and travel
46 47
XCELPay
USP Shop with Crypto
New Age consumer are Crypto Savvy
SourceDeloitte Research Document
Business Opportunity
Target Consumer Base
48 49
CoinGeo
USP A Secure Exchange you can trust
CoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
CoinGeo is built to disrupt the exchange eco-system The user will have better control access and comfort under CoinGeo unlike no other exchange Our transaction listing and exchange fee will be transparent and attractive
Blockchain platform was built to democratize the crypto usage to build trust among all classes of society without any discrimination
The growth in the crypto coins and token distribution has made an influx on many exchanges around the world
bull Many have failed to deliver trust ease of use and economical platform for traders to deal in their crypto
bull Currently the majority of exchanges charge high listing fees transaction fee etc which is unaffordable by many especially start-ups retail users
bull Most of the exchanges are anonymous with virtually zero CRM support
Business Opportunity
We are here to disrupt
CoinGeo is built to address high cost amp trust issues we have built a secure exchange where for the first six months we plan not to charge any listing fee transaction or withdrawal fee
Trading community
bull Our target user belongs to the Global crypto trading community both seasoned and new traders
bull Our focus will be on traders with an existing portfolio and trading at any of the top 10 exchanges
bull Itrsquos an open self-funded exchange without any native token amp ICO
bull The tokens that we list on our exchange has to go through a strict quality review to ensure their credibility
bull We will have a dedicated CRM support via mailchatcall to address user requirements
Target Consumer Base
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
48 49
CoinGeo
USP A Secure Exchange you can trust
CoinGeo is a Secure Trusted and Transparent Exchange to Trade Crypto Assets CoinGeo exchange is the first-of-its-kind Malta registered exchange offering security and compliance
CoinGeo is built to disrupt the exchange eco-system The user will have better control access and comfort under CoinGeo unlike no other exchange Our transaction listing and exchange fee will be transparent and attractive
Blockchain platform was built to democratize the crypto usage to build trust among all classes of society without any discrimination
The growth in the crypto coins and token distribution has made an influx on many exchanges around the world
bull Many have failed to deliver trust ease of use and economical platform for traders to deal in their crypto
bull Currently the majority of exchanges charge high listing fees transaction fee etc which is unaffordable by many especially start-ups retail users
bull Most of the exchanges are anonymous with virtually zero CRM support
Business Opportunity
We are here to disrupt
CoinGeo is built to address high cost amp trust issues we have built a secure exchange where for the first six months we plan not to charge any listing fee transaction or withdrawal fee
Trading community
bull Our target user belongs to the Global crypto trading community both seasoned and new traders
bull Our focus will be on traders with an existing portfolio and trading at any of the top 10 exchanges
bull Itrsquos an open self-funded exchange without any native token amp ICO
bull The tokens that we list on our exchange has to go through a strict quality review to ensure their credibility
bull We will have a dedicated CRM support via mailchatcall to address user requirements
Target Consumer Base
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
50 51
Bitnaire
USP Networking app for the global Crypto amp Blockchain Community
Overview of the Industry Trends
bull 98 of digital consumers are social media users and adoption is high even among 55-64s
bull (94) An average of 2 hours 22 minutes per day is spent on social networks and messaging
Source Global web index report
Business Opportunity
The physical world is now being replaced with a digital one An individualrsquos digital identity reputation and trust are at times considered more valuable than onersquos physical identity This being the case people are using multiple platforms to learn and interact with each other on various topics such as for professional networking they use LinkedIn likewise for personal networking they use Facebook
There is a big opportunity to create a similar networking platform for the blockchain and crypto user community around the world as the current platform lack transparency security and relevant content curation
Bitnaire will be a networking app that will help individuals to connect with similar interest groups to interact learn and connect Furthermore Bitnaire will be a trusted mode of commu-nication announcement and gratification for crypto and blockchain companies to connect with their target users
Demographics
21 to 40 year old educated working or business professionals of all genders Ideally for A amp B call cities around the world who are living an active social life and aspira-tional lifestyle and looking at the crypto platform as a medium to speed up their financial growth They believe that traditional investment options can no longer serve their status and lifestyle needs
Target Consumer Base
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
52 53
XCELGames
Play Games amp Earn Crypto (XcelToken Plus) Gaming has evolved into an all-round entertainment phenomenon If you add up all playing and viewing hours gaming is the worldrsquos favorite pastime There are more than 23 billion active gamers in the world this year(2018) this trend isnrsquot going anywhere
For the first time mobile gaming will contribute more than half of all revenues with smartphone and tablet gaming growing 255 year-over-year to $703 billion according to the 2018 Global Games Market Report by Newzoo a global leader in eSports games and mobile intelligence
This massive gaming community is tech-savvy and are more open to blockchain and crypto assets The purpose of XCELGames is to capture new user base especially the younger target audiences and bring them onboard to the XCEL eco-system and encourage them to be active users across various platforms
Identical to every other digital field cryptocurrency has the potential to revolutionize why leave gaming industry unaffected Itrsquos the same industry that generated
What new could cryptocurrency bring into the gaming industry
bull Out-of-game and in-game experiences are experiencing crossover
bull People will begin to live more of their lives in digital communities
Business Opportunity
Target Consumer BaseDemographics 18-30 year olds of the all genders ideally from the class A amp B cities from around the world with exposure or interest in crypto
1 Younger people especially those aged 18-24 are more likely to make video game-related purchases than older individuals
2 Men are more than three times as likely to make gaming purchases than women
3 Individuals with high school diplomas or Associate degrees are the most likely to make gaming purchases while dentists are the least likely
4 People making more than $90000 are less likely to make gaming purchases than their lower-earning counterparts
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
54 55
PR Lobbying amp Use-case Tie-ups 1 Each of the business vertical will engage the services of the best PR agencies around the world
to share our communication and get mass media coverage Our town halls media interviews and press briefing will be undertaken on a regular basis to create awareness and share our progress
2 Bloggers special interest groups and online community engagement will further deliver incre-mental reach for our marketing communication across the world
Social Media1 Extensive use of social media for driving engagement via Facebook (lead) Twitter YouTube Insta-
gram Pinterest LinkedIn and other relevant platforms in english and international languages
2 Intensively push user-generated content stories from travellers IMP and vendor success stories which are found to be highly influential and we will drive such curated content across all social media platforms
Communication and Promotions Platforms
ATL ( Above the Line ndash Outdoor Print TV )
1 Today Print TV and other mass media adver-tising are expensive for start-ups But we will not shy away We will identify the right mass media platforms and invest strategically in the same Regional TV channels and print medium will be used to drive localized content about our business verticals
2 Promotions offers and other tactical commu-nication will be delivered via localized outdoor communication such as hoardings billboards and out of home mediums at key locations such as airports malls movie theatres shop-ping centers youth hangouts and similar places
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
BITNAIRE XCELGAMESLevel up with Crypto
56 57
1 Airlines Booking
2 More mainstream cryptocurrency acceptance
3 Extranet integration with other channel managers to onboard more hotel properties
4 Fiat Settlement
5 Mobile App enhancement for booking airline tickets
6 Mobile App enhancement for accepting more cryptocurrencies
7 Loyalty and Cashback in XcelToken Plus managed as balance in XCELTrip and accessible via XCELPay wallet
8 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELTrip for maintaining the balance
9 Smart Contract for vendor pay-out where appropriate
1 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that other Crypto eco-system can use to increase their user base
4 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust Bitnaire for maintaining the balance
8Product RoadMap
1 Kiosk mode merchant wallet
2 Fiat settlement
3 Client Wallet
4 Loyalty and Cashback in XcelToken Plus managed as balance in Bitnaire and accessible via XCELPay wallet
5 Investigate plasma and state channel to explore a more scalable way to manage the distribution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCELPay for maintaining the balance
6 XcelPay mobile recharge launch
1 Loyalty and Cashback in XcelToken Plus managed as balance in XCELGames and accessible via XCELPay wallet
2 Adrsquos revenue on the platform shared with users
3 Provide an airdrop platform that others Crypto eco-system can use to increase their user base
4 Investigate loom network for providing NFTs used in games
5 Investigate plasma and state channel to explore a more scalable way to manage the distri-bution of Loyalty and Cashback in XcelToken Plus This also obviates the need to trust XCEL-Games for maintaining the balance
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
58 59
9Our Team
Gyanendra Khadka - Founder Chairman amp CEO
Gyanendra Khadka is the Founder and CEO of XCELTrip As a well-known Bitcoin evangelist a serial entrepreneur an inspiring venture capitalist he is a game changer for Blockchain start-ups in Silicon Valley and worldwide Khadkarsquos business operations span over 20 countries Khadka has founded and served as the CEO for multimil-lion-dollar companies He has over 15 years of successful career-spanning business management strategy innovation and investment management in the United States Europe and Asia
As a passionate venture capitalist Khadka has invested in more than 23 Blockchain and AI start-ups while building an exciting eco-system for budding entrepreneurs globally
Khadka is admired for his candor integrity and innovative mindset and he actively devotes his time to teaching and educating youths on these topics Khadka is now on a mission to create a ldquoone-of-a-kindrdquo decentralized eco-system that will change the global travel and hospitality landscape The passion for helping people succeed never-say-die attitude incredible work ethic and boundless optimism are the talents Khadka uses to inspire leaders worldwide We welcome you to tune in to Khadkarsquos global perspective and subscribe to his proven ideas and systems that can help you excel to the top
Executive Team
Raghavendra Sheshamurthy - Chief Marketing Officer (CMO)
Raghav is an alumnus of the MBA luxe ESSEC Busiess School Paris and Founder of Luxeveda Brand Services He brings over 20 years of Brand Marketing Business Strategy and Technology Integration expertise gained around the world He has worked with and consulted the top blue-chip companies such as LMVH Diageo ndash United Spirits Bacardi Airtel Ogilvy and Mather Titan Unilever Kingfisher American Express etc
Shermain Tan Stroumlm - Chief Strategic Officer (CSO)
Board Director and senior staff with international professional experi-ence and executive leadership accomplishments in the field of business organization and non-profit organization Natural affinity for cultivating relationships and building consensus among diverse individuals She applies qualities of integrity credibility and a passion for progress to strategic governance efforts
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
60 61
Rory Ricord - IMP Dev Executive
Rory comes to us from the Direct Marketing and Online Marketing Indus-try for over 29 years He is an Online Marketer and TrainerMotivational Professional He is an Industry Expert in Online Marketing with proven Specialties in SEO Blogging Systems Social Media Marketing and Ascension Marketing He is also an expert in E-commerce Merchant Processing Solutions and is heavily working with Blockchain Solutions His love for Travel Fine Wines and helping everyone possible to achieve more out of life inspired us to add him to our Team for Marketing
Corey Witon - Community Manager
With an abundance of experience in online marketing and management Corey Wilton plays a key role in developing managing and promoting the community surrounding XcelToken Plus Passionate and versatile Corey has been involved in multiple blockchain projects and only takes part in ventures which he believes will positively impact and bring real value to everyday people
Anthony Cromwell N Fernandez - Executive - Global Partnerships
Anthony Cromwell N Fernandez is the CEO of One on One Care Services Franchise Organization in Los Angeles California He is also the President and CEO Good Shepherd Home Care Inc a Provider of Private Duty Care Nurses for the Elderly and patients at their home or in the hospital within the Los Angeles and Orange Counties since 2003 to present
Prakash Thapa - Executive for Business Development
Prakash Thapa is the Honorary Public Relations Representative for Sili-con Valley CA by the Nepal Tourism Board Ministry of Tourism Culture and Aviation of Nepal He has more than 25 years of experience working globally and leading many public and private organizations Mr Thapa has worked with different organizations like the Rotary Club as a community chairman Founder of Gurkha FM 93 MHz Founder-President of Gurkha Axn Pvt Ltd Founder President of Action for Nations INC Founder Director Gurkha International Group LLC and Founder of Magic TV LLC based out of Silicon Valley California
Ferrara Stefano - Marketing Executive for Europe
Sandeep Ranjit - Chief Of Blockchain Engineering
Stefano was born as a professional player of Texas Hold rsquoem reaching very important results at world level A global traveler and leading highly successful venture in Europe Being investor and crypto enthusiasts he has built high-level relationships within the crypto world Hersquos been working for many Cryptocurrencies to deal with the most important exchanges and settlements in Europe
After working several years at one of the top IT company of Nepal ldquoBraindigit IT Solutionrdquo he co-founded ldquoBitsBeatrdquo and is now looking over all the technical aspects of XcelTrip Taking a lead on the Blockchain technology he has developed special skills in Smart Contract Develop-ment Permissioned Blockchain platform like Hyperledger Digital Wallet Handling Distributed Applications (DApps) and Full Stack Development
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
62 63
Shrawan Lakhe - Chief System Architect
Ghanshyam Pathak - Chief of OTA Engineering
Co-founder and Chief Technical Officer of a leading Blockchain company in Nepal ldquoBitsbeatrdquo has acquired a unique experience as a software engineer His expertises are in JavaScript Development jQuery ASPNET AJAX SQL Server Management Studio and NET Framework His managerial skills are top-notch due to his experience as the CTO of Bitsbeat Even though he is co-coordinating various projects at his company he is fully dedicated as a Chief System Architect in XcelTrip inc
With a good understanding in Online Travel Agency from his past work experience for almost a decade he is now the Chief of OTA engineering on XcelTrip inc with his abundances of knowledge about travel aggrega-tors and its functionalism His expert opinion and technical knowledge have been key factors during the building of XcelTriprsquos functional platform
Kumar Pandey - Blockchain Tech Advisor
Over 20 years of hands-on software development experience with focus over the last 10 years in fintech As a first employee and chief architect devel-oped the payment platform for Clip Inc (clipmx) a very successful fintech start-up in Mexico As Chief Architect at Visa he spearheaded some proj-ects such as game subscription system He also designed developed and helped deploy it at fortune 500 companies
Advisory Team
Scott D Hughes - Blockchain Legal Advisor
Scott Hughes is a Blockchain and digital currency investor and board advisor to a few select Blockchain companies He graduated from the Blockchain Academy in London England He was the author of a law review article ldquoCryptocurrency Regulations and Enforcement in the USrdquo in 2017
Norm Stecklein - Corporate Advisor
Norm hails from San Jose California and is retired after a career spanning over 30 years of senior management in a number of defense related indus-tries Specializing in leading-edge technologies focused on the surveillance and reconnaissance segments of the military marketplace He held levels of increasing responsibility in marketing and program management moving to general management He has held positions of president CEO and group vice president for a number of large multinational companies
Joy Case - VR Media Advisor
Joyrsquos background is rooted in the education (MEd) and real estate sectors She has served in both private and public education sectors as well as in commercial and residential real estate education investments marketing and sales for over a decade As a consultant with Clark Case Consulting Corp she takes on roles in education to assist with the strategic business of planning buying and selling schools and colleges
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
64 65
Anthony- Advisor
Carlo Buonpane - Blockchain and Crypto Advisor
Anthony built his career in the worldrsquos most prominent financial insti-tutions PWC Banking Advisory Rothschild amp Co Goldman Sachs and JPMorgan His expertise now being the world of cryptocurrency and ICO investing His pedigree in finance is unparalleled
Blockchain and Crypto Advisor Carlo is a serial entrepreneur investor and consultant with business experience from around the world He has gained various experiences in different digital startups which concerned real estate investments and personal and financial growth Since he met the blockchain he has been thunderstruck by his potential Participates as an investor in about 20 blockchain projects each year Is an ADVISOR expert in Strategy and Fundraising in ICO con 3+ years experience successfully follows over 35 projects based on blockchain technology
Development Team
Pradip Maharjan(Android Engineer)
Riya Shrestha(QA Engineer)
Harry Sijapati(Front-end Engineer)
Manoj Khatri(Software Engineer)
Amnish Sthapit(UXUI Designer)
Abhishek Shrestha(Software Engineer)
Grishma Shrestha(Project Manager)
Devesh Kumar Verma(Technology Lead - OTA)
Bishwo Pratap Bhagat (Software Engineer)
Andresh Singh(Mobile Application
Engineer)
Saroj Dhungana(Front-end Engineer)
Saroj Chalise(Front-end Engineer)
Bhuwan Kandel(Mobile Application
Engineer)
Sarik Dhungel(Front-end Engineer)
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
Marketing amp CRM Team
66 67
Hitesh K(Digital Marketing Executive)
Surjani KC(CRM Manager)
Dipina Rana(Admin Manager)
Rachita Chettri(Customer Support)
Srividya M(Content Writer)
Narottam Subedi( Admin Manager)
Prashesh Rajaure(Customer Service)
Suraj Khatri(SEO)
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
68 69
10Legal Notice Disclaimers
Purchasers are strongly encouraged to seek legal financial and tax advice regard-ing their individual circumstances and objectives in determining whether to pur-chase Tokens
XCELToken Plus MAY NOT BE PURCHASED BY UNITED STATES RESIDENTS
There are substantial restrictions on the purchase of XcelToken Plus and there will initially be no public market for the XcelToken Plus by US Purchasers XCEL will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Similarly there are substantial restrictions on the transferability of the Tokens and there will initially be no public market for the Tokens for US Purchasers unless and until the Company determines that the Tokens are not securities Tokens will not be registered under the Securities Act of 1933 and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements
Participating in the Token Sale holding Tokens and using the XCEL Platform involve risks some of which are set forth herein
These risks and additional risks arising either now or in the future could result in the failure of the Token Sale the destruction of Tokens or the utility of Tokens andor the termination of the devel-opment of the Platform
The entire Proceeds may be lost You may lose your entire Payment or Tokens You must consider carefully whether the risks set forth herein as well as all other applicable risks are acceptable to your prior to purchasing any Tokens
You must seek professional advice (legal taxation financial technical or otherwise) regarding your particular situation before participating in the Token Sale holding the Token or using the Platform You must do your own due diligence
Changes to the Platform
At the date of the Token Sale the Platform has specific functionality and utility However the Platform may undergo significant changes Vari-ous features of the The Platform including its terms and condi-tions fees structure purpose consensus protocol algorithmsource codes infrastructure design and other technical specifications and parameters may be updated and changed frequently without notice Further the Platform may encounter difficul-ties during development including financial resourcing and technical difficulties These difficulties are unpredictable and maybe unre-solvable Development of the Platform may therefore fail terminate or be delayed at any time for any reason Particular features of the Platform may never be realized Such failure termination or delay is likely to reduce and may completely obliterate any existing utility that Tokens hold
Incomplete information regarding the Platform You will not have full access to all the informa-tion relevant to the Company andor the Plat-form The Company is not required to update you on the progress of the Platform
Lack of operating history of the Company The Company is a newly formed entity and has no operating history or track record that could be used (on its own) to evaluate its ability to deliver the Platform
No governance rights attaching to Tokens
Tokens confer no governance rights of any kind with respect to the Platform or the Company Accordingly subject to other written arrange-ments to the contrary all decisions involving the Platform will be made by the Company includ-ing decisions to discontinue the Platform These decisions could adversely affect the Platform and the utility of any Tokens that you hold No assets or property underlying Tokens
Tokens confer no ownership interest in any assets or property Nothing underpins the value of Tokens other than the prospect of Platform access Replication modification or enhancement arising from open source nature of Platform
The Platform may have various portions that will be open source in nature This could allow anyone to replicate modify or enhance the technologies that underlie the Platform and readily create competitors for the Platform These competitors may be more successful than the Platform Potential for misuse of the PlatformServices which may be banned restricted or
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
deemed immoral in certain jurisdictions may potentially use the Platform As a result govern-mental authorities or regulators may take action against the Platform This may deter users from using the Platform or may involve the complete shutdown of the Platform Reliance on third-party contractors
Development of Tokens and the Platform and the operation of the Token Sale will require third-party contractors with particular expertise in Ethe-reum and blockchain technology The availability of such contractors is limited There may not be sufficient (or any) such contractors available on terms deemed acceptable by the Company The costs associated with any such contractors may be significantly greater than currently estimated Further the quality reliability and timely delivery of services by such contractors may vary signifi-cantly
Utility of Tokens depends on the Platform
The utility of Tokens depends on the success of the platform if developed The Platform may not be popular or widely used after Launch In the long term the Platform may fail to attract a crit-ical mass of users The Platform may be merged with other projects Various circumstances includ-ing technical advancement and competitors may render the Platform obsolete Speculation may drive demand for Tokens
Tokens are transferable in accordance with these Terms and Conditions Accordingly demand for Tokens may be partially or wholly driven by specu-lation Speculation may continue to drive demand for Tokens even after the launch of the Platform Volatility of Tokens
The circulation of Tokens is not the responsibility of the Company and the Company does not pres-ently intend to support or otherwise facilitate the secondary trading of Tokens As a result Tokens
may not circulate freely or widely and may not be listed on any secondary markets Even if Tokens do circulate on secondary markets the value of Tokens may be highly volatile Factors such as perceptions of the Company delays in the development of the Platform fluctuations in comparable projects and token sales market dynamics regulatory actions and changes tech-nical advancements as well as broader economic and political factors may cause the value of Tokens to change significantly over a short periodIn addition there may be insufficient liquidity to support an active market in Tokens or the market in Tokens may become susceptible to market manipulation Volatility of ETH other digital assets and fiat currencies
Payments are made in ETH The Company may hold the Proceeds in ETH other digital assets or fiat currencies or a combination of any of them The value of these fiat currencies and digital assets may fluctuate significantly over a short period as a result of market dynamics regulatory actions and changes technical advancements exchange availability and broader economic and political factors This volatility is likely to impact the funding that is available for developing the Platform and may affect the utility of Tokens Concentration of Token ownership
At any point in time one or more persons may directly or indirectly control significant portions of the total supply of Tokens Acting individually or in concert these holders may have significant influence over the Platform They may make deci-sions that are not in your best interest as a holder of Tokens
Legal status of Token Token Sale and Platform is pending
The laws of various jurisdictions may apply to
Tokens the Token Sale and the Platform The application of these laws and regulations to Tokens the Token Sale and the Platform is in many cases largely untested and is subject to change without notice In particular any current governmental or regulatory tolerance of cryp-tographic tokens or cryptocurrencies can change rapidly and Tokens may at any time be deemed to be a security investment asset or money by governmental authorities or regulators At this stage the Company expects that the Platform will be regulated in a number of key markets This will require licensing that cannot be assured This means that the Platform may not be available in certain markets or at all This could require a fundamental restructuring of the Platform In the worst case this could render the Tokens worthless because the Platform cannot be executed The Company may receive formal or informal queries notices requests or warnings by govern-mental authorities and regulators Action may be taken by governmental authorities and regulators against the Company or the Platform As a result of such events the Company may be required to discontinue the Token Sale andor the Platform You may also be subject to governmental or regulatory action by participating in the Token Sale holding Tokens andor using the Platform Tax treatment and accounting The Company Purchaser and transactions in relation to the Tokens andor the Platform may be subject to the tax laws and regulations in any applicable jurisdictions The tax treatment and accounting of transactions in relation to the Tokens andor the Platform are uncertain and a largely untested area of law and practice that is subject to prospective and retroactive changes without notice Tax treat-ment of cryptographic tokens and cryptocurren-cies may vary amongst jurisdictions Your participation in the Token Sale or use of the Platform as a result of or in connection with any purchase grant delivery exercise vesting distribution activation holding use apprecia-
tion conversion sale exchange redemption assignment transfer disposal may attract Taxes either now or in the future The Company may receive formal or informal queries notices requests or summons from tax authorities and as a result the Company may be required to furnish certain information about the Token Sale and or the Platform You must seek independent professional advice on the tax impli-cations in relation to the Token Sale use of the Platform andor any other transactions for your particular situation Reliance on the internet
Tokens the Token Sale and the Platform rely heavily on the internet However the public nature of the internet means that either part of the internet or the entire internet may be unre-liable or unavailable at any given time Further interruption delay corruption or loss of data or the loss of confidentiality in the transmission of data may occur when transmitting data via the internet Reliance on Ethereum
Tokens the Token Sale and the Platform rely on Ethereum Ethereum is open source software that is built upon experimental technology namely blockchain
Risks arising from this reliance include (but are not limited to)(a) The existence of technical flaws in Ethereum(b) Targeting of Ethereum by malicious persons(c) Changes in Ethereumrsquos consensus protocol or algorithms(d) Decreased community or miner support for Ethereum(e) Rapid fluctuations in the value of ETH(f) The existence or development of competing networks and platforms(g) The existence or development of Forked versions of Ethereum(h) Flaws in the Solidity scripting language
70 71
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
(i) Disputes between Ethereum developers miners andor users and(j) Regulatory action against Ethereum develop-ers miners andor users Cryptographic advancements
Developments in cryptographic technologies and techniques including the advancement of artificial intelligence andor quantum comput-ing pose security risks to all cryptography-based systems including Tokens and the Platform Applying these technologies and techniques to Tokens andor the Platform may result in theft loss disappearance destruction devaluation or other compromises of Tokens the Platform or your data Source code changes and flaws
The various source codes used in the Token Sale and (if and when developed) the Platform are subject to change and may at any time contain one or more defects weaknesses inconsisten-cies errors or bugs
No anonymity when using Ethereum
Your participation in the Token Sale holding and transfer of Tokens andor use of the Platform (if and when developed) will not be anonymous Your address and such participation will be recorded on an unpermissioned blockchain namely Ethe-reum It is possible to match addresses to iden-tities Inadequate computing resources
The Token Sale and the Platform will require intensive computing resources The demand for these resources may exceed the Companyrsquos esti-mates Ultimately the Companyrsquos resources may prove inadequate to support the Token Sale andor develop the Platform which may affect the delivery andor utility of Tokens
Loss of private key is permanent and irreversibleYou alone are responsible for securing your
private key Losing control of your private key will permanently and irreversibly deny you access to your Tokens Neither the Company nor any other person will be able to retrieve or protect your Tokens Once lost you will not be able to transfer your Tokens to any other address or wallet You will not be able to realise any value or utility that the Token may hold now or in future Targeting of Tokens the Token Sale the Platform and the Company by malicious personsTokens the Token Sale the Platform (if and when developed) and the Company may be targeted by malicious persons who may attempt to steal Tokens or the Proceeds or otherwise intervene in the Token Sale the Platform or the Company This includes (but is not limited to) interventions by way of
(a) Distributed denial of service(b) Sybil Attacks(c) Phishing(d) Social engineering(e) Hacking(f) Smurfing(g) Malware(h) Double Spending(i) Majority-mining consensus-based or other mining attacks(j) Misinformation campaigns and(k) Spoofing Tokens the Token Sale and the Platform may also be vulnerable to exploitation of vulnerabil-ities in smart contracts and other code as well as to the human error This could result in signif-icant loss andor other impacts that may materi-ally affect your interests Targeting of Purchaser by malicious persons
Malicious entities may target you in an attempt to steal any Tokens or cryptocurrencies that you may hold or to claim any Tokens that you may have purchased This may involve unauthorized access to your Digital Wallet your private keys your cryptocurrency addresses your email or social
media accounts as well as unauthorized access to your computer smartphone and any other devices that you may use You alone are respon-sible for protecting yourself against such actions Jurisdiction related risks
Residents Tax residents or persons having a relevant connection with certain jurisdictions are excluded from the Token Sale Changes in your place of domicile or the applicable law may result in you violating any legal or regulatory require-ments of your applicable jurisdiction You are responsible for ensuring that the delivery hold-ing use or exchange of Tokens is and remains lawful despite changes to applicable laws your residence and circumstances Limitations on Liability
To the fullest extent permitted by applicable law (i) in no event will the Company be liable for any indirect special incidental consequential or exemplary damages of any kind (including but not limited to where related to loss of revenue income or profits loss of use or data or damages for business interruption) arising out of or in any way related to the purchase of XcelToken Plus or otherwise related to these terms regardless of the form of action whether based in contract tort (including but not limited to simple negligence whether active passive or imputed) or any other legal or equitable theory (even if the party has been advised of the possibility of such damages and regardless of whether such damages were foreseeable) and (ii) in no event will the aggre-gate liability of the company whether in contract warranty tort (including negligence whether active passive or imputed) or other theory aris-ing out of or relating to these terms exceed the amount purchaser pays to the company for the XcelToken Plus
Binding Arbitration
Except for any disputes claims suits actions causes of action demands or proceedings (collectively ldquoDisputesrdquo) in which either party seeks injunctive or other equitable relief for
the alleged unlawful use of intellectual prop-erty including without limitation copyrights trademarks trade names logos trade secrets or patents the Purchaser and the Company (i) waive the Purchaserrsquos and the Companyrsquos respec-tive rights to have any and all Disputes arising from or related to the terms of the purchase of XcelToken Plus resolved in a court and (ii) waive the Purchaserrsquos and the Companyrsquos respective rights to a jury trial Instead the Purchaser and the Company will arbitrate Disputes through binding arbitration (which is the referral of a Dispute to one or more persons charged with reviewing the Dispute and making a final and binding determi-nation to resolve it instead of having the Dispute decided by a judge or jury in court)
No Class Arbitrations Class Actions or Repre-sentative Actions
Any Dispute arising out of or related to the purchase of XcelToken Plus is personal to the Purchaser and the Company and will be resolved solely through individual arbitration and will not be brought as a class arbitration class action or any other type of representative proceed-ing There will be no class arbitration or arbitra-tion in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals Further a Dispute cannot be brought as a class or other type of represen-tative action whether within or outside of arbi-tration or on behalf of any other individual or group of individuals
72 73
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
1 httpswwweconomicgreenfieldcom20170428velocity-of-money-charts-updated-through-april-28-2017
FINANCIAL ASSUMPTIONVertical Wise
XCELTIRP
bull Assumption of 1300 rooms sales per day average for 365 days $78 per night growing at 10 Month on month at 12 as booking commission
bull Airline sale assumed to begin in March with 400 ticket sale per day $250 average price 10 incremental monthly growth and 5 as booking commission
2 httpswwwstatistacomtopics962global-tourism
3 httpswwwforbescomsitesapaul20171127its-1994-in-cryptocurren-cy275a3187a8cf0
4 httpsbooksgooglecombooksaboutCryptoassets_The_Innovative_Inves-tor_s_Ghtmlid=-5AtDwAAQBAJamphl=en
5 httpswwwgiftznetwork
6 httpswwworioncoinio
7 https0xprojectcom
8 httpskybernetwork
9 httpswwwairswapio
10 httpswwwbancornetwork
11 httpsmediumcomweb3investigating-short-term-scaling-solu-tions-for-ethereum-a5951fee8967
COINGEO
bull Binance has 403 listings we are targeting 5 of 403 listing 200K per listing
bull Assumption of 25 settlement 6 fee charged for procession the settlement
bull Expected to change $10K per token listing on CoinGeo
bull Withdrawal fee of $2 per withdrawal at an expected 5000 withdrawals per day
bull Expected to get 500K user database and charging a fee of $3 per database access
XCELPAY
bull Expected to change $10K per token listing targeting to list 10 tokens for payment option
bull Assuming 8 of Hotel and Flight booking on XcelTrip will done via XcelPay platform
bull Earning from conversion fee for Crypto to FIAT conversion Only 75 of the Vendors will make settlement to FIAT 7 commission rate
XCELGAMES
bull Assuming 5000 users buying in Apps $5 each and growing 10 Month on Month Advertis-ing revenue will start coming from year 3
BITNAIRE
bull We target to add 1 million users in the first year and 1 million year on year
bull Linkedin earned about $4 billion in 2017 more than half that from US Based on their number and different revenue channels we aim to 1 billion form our marketing revenue
bull Revenue from AIRDROP - 100 airdrops at a fee of $10K per airdrop
74 75
11Resources amp Links
Infoxcellabcom
76
Infoxcellabcom
76