Direct Bookings
Liz Day
• Liz Day • Digital Marketing Manager• California born, Illinois
raised, and Colorado transplant
The Situation
Three types of platforms
operating in the market:
1. Search engines 2. Online travel agents
(OTAs)3. Meta-search
62%
38%
Brand websites Online travel agencies
Dos
Negotiate commissions Promote inventory during
low season Promote inventory during
various need periods Utilize minimum night
stay requirements Promote higher priced
rooms
Acquiring Direct Bookings
Work in an incentive to
book another
stay within X number of
days!
“On average, on any given night, only 15% –
25% of guests at a typical independent
hotel are repeat guests, the rest are first-time guests.”
-HeBSDigital
“Search engines are among the most
popular online planningsources for travelers,
particularly among leisure travelers.”
Free WiFi Free
upgrades Free dining
credits Free
breakfast Free parking
Need: Weekday Bookings
• 20% off midweek stays of 3+ nights
Need: Weekend Bookings
• $XX credit for dining/activities
• Late checkout
Need: Advanced BookingsValid XX Through XXX
• Book 2 nights and receive XX% off 3rd night
• Book 3 nights and receive XX% off 4th night
• Book 4 nights and receive XX% off 5th night
Conclusion
Email: [email protected] Direct Line: 303-872-0214
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