Date post: | 17-Dec-2014 |
Category: |
Presentations & Public Speaking |
Upload: | near-field-connects |
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NFC: TAP Points.
Beyond Payments: Adoption and Interaction
Tool. Aggregator. Prosumers.
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RFID Infrastructure
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RFID Applications
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TAP In.
TAP to Share.
NFC TAP Points
TAP to Discover.
TAP to Pay.
TAP points: where are they?
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NFC can be internal: employee use
NFC as a Tool:
something used in performing an operation
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Narian graphic
NFC and Mobile Devices:
Smartphones and Tablets
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Always with us. Always on. Psychology of Technology.
What we want. Where we are. NOW.
We EXPECT an Experience.
Mobile = m commerce
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Tablets = t commerce
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NFC as an AGGREGATOR.
NFC TAP Points
• Informational:
Price Comparison
Search Activities
# NFC TAP Points
NFC as an Aggregator:
to collect or gather “interactions” into a whole
• Transactional:
Buy
Ship
• Multichannel:
Exchange/Share/Convert
PROSUMER
NFC TAP Points
NFC for Prosumers:
customers as producers, co-creators of value
• Real Time Interactive Brand Engagement
• Check-in, Keyless Entry, Ticketing
• Loyalty, Coupons and Payments
Journal of the Academy of Marketing Science
Volume 36, Number 1, 109-122, DOI: 10.1007/s11747-007-0060-2
# NFC TAP Points
NFC for Prosumers:
customers as producers, co-creators of value
Social Media
• Influence and Activity drive today's prosumer.
The Cult of Influence
• Social Communities: Digital “Currency”& trust
*Biggest decision influencer… up to 70%
NFC TAP Points
NFC TAP Points
5 Trends and NFC can Play:
soo Social…
Social Currency = trust, actions, points, likes, coins, ...
Trust: drives influence, engagement, and relationships.
Promotes ability to declare, collect, drive and share.
GAMING.
Social Business = P2P: Brand messaging and engagement delivered through people-to-people relationships.
Social Communities: Activity Driven. Visual. Video.
fb, twitter, pinterest
NFC TAP Points
Video…
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Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any
Standalone Site Ever -comScore
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NFConnects POV: Portable
Offline to Online
VISUAL
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Questions??? Thank you.
Theresa Billy
Near Field Connects
973-769-3266
twitter @nfconnects
skype theresabilly
http://www.linkedin.com/in/theresabilly
NFC TAP Points
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