RihannaCheers (drink to that)

Goodwin’s Theory

Genre CharacteristicsLyrics And VisualsMusic And Visuals

Selling ArtistVoyeurism

Intertextuality

Song

• This song is called “Cheers (Drink To That)” which is about Rihanna drinking to the weekend, it shows her having fun outside of her performing life. It also shows her enjoying her everyday life in different places. It then also has the glamorous side to it of her being half naked and performing on stage to thousands at her show and everyone singing along (showing a relationship between her and her fans).

Genre Characteristics • Rihanna is a Pop artist. This is

shown in her videos through the type of music she sings, her performing on stage in front of a massive crowd.

Lyrics and Visuals • The main relationship was

when she would sing ‘Drink To That’ and then the visual would be her or someone else with a glass filled with liquid (alcohol) and then drinking it.

• This helped to amplify that fact that the song is called ‘Drink to that’ as you can see people drinking as she sings ‘Drink to that’

Music and Visuals

• There was a small link between music and visuals as, the beat of the music helped to amplify the music as scenes were cut to the music. This helped to amplify the relationship between the music and the visual of the song.

Artist on screen • Eye contact with camera

showed a relationship between Rihanna and her fans

• 90% of the times, Rihanna was constantly on screen whether it was her performing on stage or her behind stage having fun, of her on holiday having fun. Either way her face or body was always on screen, which helps to sell the artist as this video she is herself, and this enables anyone to relate.

Voyeurism • There was voyeurism as

Rihanna was wearing very short shorts, bras, and was doing sexual dances whilst on stage. This explains why she has a lot of male fans, as they are all attracted to her as she uses her body to ‘sexually’ attracted them.

Intertextuality

• There wasn’t any intertextual references as it was a performance video and all about Rihanna and her everyday life.