Group MembersGroup Members

Rabia FarhatRabia Farhat

Naveed AhmedNaveed Ahmed

Muhammad Yasin SaleemMuhammad Yasin Saleem

National Foods

Introduction

National Foods was founded in 1970 and started out as a Spice company. 3 decades later it has diversified into a versatile Food Company with over 110 products and 165 and above SKUs (Stock Keeping Unit) for the domestic market and over 100 different products for the international markets.

Slogan

NATIONAL FOODS K RUNG,

PAKISTANI KHANON K SAARAY SACHAY RANG!

Mission Statement

To deliver consistent quality to our customers using pure ingredients, authentic recipes and the best available technology

To maintain close and direct contact with our customers through consumer insights and dedicated service

THE PRODUCT IS!THE PRODUCT IS!

About Product

RIVAAJ PASTES, which is the product launched by us, relates to the hunger of human beings. The need for hunger is

included in the basic elements which are essential to maintain good taste.

Maslow's Hierarchy of Needs

NeedNeedThe need is the state of felt deprivation, The need is the state of felt deprivation,

in case of Rivaaj Pastes which is a in case of Rivaaj Pastes which is a product going to be launched by us product going to be launched by us relates to the hunger of human needs. relates to the hunger of human needs.

WantsWantsWants follows the culture, in our society Wants follows the culture, in our society

most of the people like to eat spicy most of the people like to eat spicy food, Rivaaj will fulfill the wants of the food, Rivaaj will fulfill the wants of the customers.customers.

DemandDemandHuman wants are backed by buying Human wants are backed by buying

power, it will be got rid to peeling power, it will be got rid to peeling chopping and grinding the tomatoes, chopping and grinding the tomatoes, frying the onions etc.frying the onions etc.

4 P’s4 P’s

ProductProduct

Qualities and Features

• 1. INNOVATIVE

• 2. DURABLE

• 3. REASONABLE PRICE

• 4. IMPRESSIVE PACKING

• 5. EASY USAGE

SELECTION OF BRAND NAME

It is easy to pronounce.

• It is easy to remember.

• It is not complicated or suspicious

• Many other products can be added to this product line as the name covers range of products .

SLOGAN

PricePrice

The Price of “Rivaaj Cooking Paste”

is Rs. 22/- only

PlacementPlacement

1. Karachi (Head Office)2. Multan3. Lahore4. Islamabad

Lahore

Karachi (Head Office)

Islamabad

Multan

PromotionPromotion

NATIONAL FOODS has pride in connecting with consumers by bringing special offers,

programs and entertainment. They promote their product by strong marketing plan and

advertising like electronic media, newspapers, pamphlets etc.

MARKET SEGMENTATION

GEOGRAPHIC DISTRIBUTION

• The rural population

• Urban population

DEMOGRAPHICS • Age

• Family life cycle

• Education

• Income

• Race

PHYSIOLOGICAL FACTORS

• Motivation

• Perception

Consumer buying Decision

TARGET MARKET:

The target market for the product is not confined. Both males and females are capable of using this product. Because people are adopting techniques that prevent wastage of time and so they would go for this product in order to get rid of long procedure that is chopping, peeling and grinding, Frying onions and tomatoes etc.

MONITORING OF POSITIONING

• Total Quality Management

• Expertise Opinion

• Questioners

Questionnaire

Results

• Do you use cooking paste?

• We are going to offer prepared cooking paste, would u like to use it?

Yes No

30% 70%

Yes No

60% 40%

• Which Rivaaj Cooking Paste would be liked by you more?

• The price is only Rs. 22/-, is it easily affordable?

Reasons to use Rivaaj Paste• Time saving• Easy to Use• Durable (1-1/2 year)

Biryani Paste

Bombay Biryani Paste

Chicken Jalfrezi Paste

10% 30% 30%

Karahi Paste

Quorma Paste

Shahi Curry Paste

10% 15% 05%

Yes No

80% 20%

Distribution Channel

Producer

Distributors / Wholesaler

Retailers Consumers

TEST MARKETING

• In order to see the response of people, our company has conducted the test marketing strategy by hosting an advertisement in which one of our co-members took opinions, suggestions and advices from different individuals, which proved very helpful for our research.

POSITIONING………………

• With respect to Price and Quality

• With respect to the Competitors

Question

Answer

Session

Thank You Again