SECTION I EXECUTIVE SUMMARY 1.1 COMPANY PROFILE Amaaazing will be included in the food industry. The company will offer food to the people in order for them to satisfy customers. The company chose the food industry because it is a basic commodity of an individual. The Amaaazing food, the Dulceron is the idea that came from the researchers of third year students from Colegio de San Juan de Letran namely Dianne Calupcupan, Eunice Dela Torre, Ydda Noelle Geronimo, Patricia Roseanne Valdez. The researchers search about the kind of food that Filipino will eat during snack time. Filipinos want to eat easy and quickly that is why the researchers think of a food like this. Amaaazing food will be offering a different kind of turon that will be easy to prepare and affordable.
Transcript
SECTION I
EXECUTIVE SUMMARY
1.1 COMPANY PROFILE
Amaaazing will be included in the food industry. The company will offer
food to the people in order for them to satisfy customers. The company chose
the food industry because it is a basic commodity of an individual.
The Amaaazing food, the Dulceron is the idea that came from the
researchers of third year students from Colegio de San Juan de Letran namely
Dianne Calupcupan, Eunice Dela Torre, Ydda Noelle Geronimo, Patricia
Roseanne Valdez. The researchers search about the kind of food that Filipino
will eat during snack time. Filipinos want to eat easy and quickly that is why the
researchers think of a food like this. Amaaazing food will be offering a different
kind of turon that will be easy to prepare and affordable.
1.2 NATURE OF THE PRODUCT
Amaaazing food will be offering and providing a high quality of ingredients
that will really satisfy the Filipino appetite and will be easy to prepare. The food
will be serving in the paper plates with syrup on top of it. Amaaazing will be
using paper cups as a packaging to be just simple to look and to be more
affordable to the age of customers.
1.3 SIZE AND GROWTH TREND OF THE MARKET
The demand for affordable food products increase in the Philippines due
to assorted factors such as, its rapid growing population disposable income and
consumer concerns about health and safety.
This industry is still constantly growing that is why the company wants to
take advantage of these factors to introduce the product to the industry.
Customers such as students and employees can help to gain sales of the
business through word of mouth because most food establishments are located
and high quality food in thickly populated areas that will greatly affect the sales of
the product.
1.4 MANAGEMENT TEAM
The management team is Ms. Eunice Dela Torre, Ms. Dianne
Calupcupan, Ms. Ydda Noelle Geronimo, and Ms. Patricia Roseanne Valdez.
Members will be having duties and responsibilities for the company.
Eunice Dela Torre, Hospitality Management, in charge of managing the
company and control of the company
Dianne Calupcupan, Hospitality Management, in charge of strategy
thingking, decision making, quality control, and inventory and plan for formulation
of the business
Ydda Noelle Geronimo, Hospitality Management, in charge of the
processes in producing product, checks on the quality control and inventory
Patricia Roseanne Valdez, Hospitality Management, in charge in
marketing, advertising and promotional activities of the business
SECTION II
BUSINESS DESCRIPTION
2.1 MISSION AND VISION STATEMENT
MISSION
Amaaazing provide high quality products that combine performance with
value pricing, while establishing a successful relationship with the customers and
suppliers.
The researchers constantly strive to meet or exceed a customer needs
and expectations of price, service, and selection. To this end, the researchers will
perform periodic reviews of the marketplace to improve our offerings.
VISION
Amaaazing offers a great tasting food that will satisfies everyone’s
craving with an affordable price.
2.2 HISOTRY BEHIND THE IDEA OF THE BUSINESS
The researchers come up to the business name “Amaaazing” because
the researchers think of a product that would really amaze the customer. The
researchers get the word Amaaazing to a person who was amazed to a very
simple food but nutritious. The “DULCERON” will surely satisfy people because
the researchers found out, that banana is good for the health. The word dulceron
is a Spanish term for sweet turon.
2.3 COMPANY’S PROPOSED LEGAL FORM
This is a partnership type of business that is owned by four students from
Colegio De San Juan De Letran who discovers to have a different kind of
business in the industry and shared the same amount of investment. Namely:
Dianne Calupcupan, Eunice Dela Torre, Ydda Noelle Geronimo, and Patricia
Roseanne Valdez.
2.4 PROPOSED ENRTY STRATEGY AND TIME LINE OF EVENTS
This chart shows a schedule and outline on the researcher’s goals and
milestones in writing and implementing the business plan.
Figure1. Gantt Chart.
2010 2011
EVENTS November December January February March April
Business
plan writing
Prepare
budget
&sales
forecast
Purchase of
equipment
& supplies
Completion
of legal
requirement
Advertising
of the
product
Business
operation
2.5 DESCRIPTION OF THE INITIAL PRODUCT
The product is made of banana, shanghai wrapper, jackfruit, and brown
sugar, chocolate or strawberry syrup, and sprinkle on top. It is called
“DULCERON”. Customers can choose what syrup flavor they like on chocolate or
strawberry syrup.
The product is made to emphasize a delicious but nutritious food. Banana
fruit is rich in calories, but very low in fats. The fruit contains good amounts of
health benefiting antioxidants, minerals and vitamins. Banana is composed of
soft, easily digestible flesh with simple sugars like fructose and sucrose that
when eaten replenishes energy and revitalizes the body instantly. The fruit
contains good amount of soluble dietary fiber that helps normal bowel
movements; thereby reducing constipation problems. Fresh bananas provide
adequate levels of minerals like copper, magnesium, and manganese. Copper is
required in the production of red blood cells. Magnesium is essential for bone
strengthening and has cardiac-protective role as well. Manganese is used by the
body as a co-factor for the antioxidant enzyme superoxide dismutase. Fresh
banana is a very rich source of potassium. Potassium is an important component
of cell and body fluids that helps control heart rate and blood pressure,
countering bad effects of sodium.
Jackfruit strengthens the immune system. Vitamin C is one of the most
widely used supplements as it is best known as the nutrient which helps prevent
colds and infections. One cup of jackfruit can supply the body a very good
amount of this potent antioxidant. The fruit is rich in magnesium content that
supports the work of calcium to build and strengthen bones. Copper plays an
important role in thyroid metabolism especially in hormone production and
absorption and jackfruit is packed with this essential micro mineral. One cup of
jackfruit contains half of the potassium found in bananas. Jackfruit contains
calcium, a mineral which is not only beneficial to bones, but also plays a role in
blood clotting. Jack-fruit is rich in dietary fiber, which makes it a good bulk
laxative. The fiber content helps to protect the colon mucous membrane by
decreasing exposure time and as well as binding to cancer causing chemicals in
the colon. Fresh fruit is an excellent source of Vitamin A, which has powerful
antioxidant properties and is essential for vision. Vitamin A is also required for
maintaining integrity of mucus membranes and skin and to boost immunity. The
fruit is also rich in antioxidant flavonoids like β-carotene and lutein. These
antioxidants are found to be protective against colon, prostate, breast,
endometrial, lung, and pancreatic cancers.
2.6 PRODUCT RESEARCH AND DEVELOPMENT
Amaaazing will focus on developing affordable sweets for merienda or
dessert. The researchers will be constantly working for different strategies such
as product motivations, additional product lines and promotions to be able to
cope up and compete with the competitors in the food industry. The researchers
will add more variation of turon and will also offer drinks like buko-orange in the
long run.
SECTION III
MARKET ANALYSIS
3.1 DESCRIPTION OF THE INDUSTRY
Amaaazing food is in line with the food industry. Food service industry is
a collective of small business that supplies most of the consumed by the
population. It indicates the way in which human effort has been a force for the
commercial production of goods and services.
Player
Crepes and Cream
The crepe, as people know it today, didn’t start out as purely for dessert,
like how most Filipinos would eat it. The crepe originated in the northwest region
of france known as Brittany. It strikes people as a nice way to conserve on
ingredients if consumers live in an area where flour doesn’t come cheap. Crepes
cam be eaten with hazelnut spread and fruits, making it a great dessert. Or you
can also add meats and vegetables making it great choice for a heavy lunch on
the go.
3.2 TARGET MARKET
The researchers’ target market is the 13-25 ages who want to explore
something new that will capture the attention of the customers and the
uniqueness of the product. Nowadays, people want to experience an amazing
taste that customers will surely love many people loves to eat banana that is why
the researchers think to make a product turon with syrup on top. The researchers
come up with the idea because people really crave for a snack. The consumers
of the product are the students and the employees who are eager to experience
something different. This business offers amazing taste that is affordable to
everyone.
3.3 MARKET RESEARCH
The result of the survey is to identify what the researchers target market’s
like and dislike in some things that the researchers could use for the product,
opinion on the product and also most importantly is to know the target market’s
budget for the business.
3.4 COMPETITION
Crepes and cream
The crepes and cream is a combination of
fruits, ice cream, syrup, and many ingredients more.
And the business also offers crepes vegetables. The
business also provides additional topping if the
customer want. The customers can also choose the ice cream they want to
combine to the crepes that customers want.
Strength and weaknesses
The business is popular and has many branches there are 5 branches sm
city north edsa, robinsons place manila, the podium, sm mall of asia, and power
plant mall in the industry-domestic and international. However, the weakness of
the business is the product that crepes and cream are selling because it is not
affordable, not all people can afford to but it. The business also have
competitors.
Crazy crepes
The crazy crepes are combination of fruits,
cream, syrup, and its crepe wrapper.
Consumers can choose any flavor and fruits they want to combine in the crepe
wrapper they want to buy.
Strength and Weaknesses
The product is delicious and the business has many buyers and the
business is well known but other customer can’t afford to buy the product that
the business is promoting.
3.5 BARRIERS TO ENTRY
Dominant brand- people are buying the products and it is the strongest that
can surpass the product.
Lack of professional and educated employees- some of the fresh graduate
professionals choose to go in other countries to render service rather than here
in the Philippines because of the high salary.
Economic condition- nowadays all the countries are expecting the financial
crisis. Most of the small businesses needed raw materials mostly in food
industry.
SECTION IV
OPERATIONS
4.1 MARKETING STRATEGY
Most of the people starting a new business in the market needed a
marketing strategy. The researchers are thinking of different strategies to
encourage the other people buy the new product.
4.1.1 OVERALL MARKETING STRATEGY
The researchers think that the overall strategy that will implement is
offering good quality of products and services with affordable prices. The
researchers thought that the product will be able to complete in the industry if the
price is lower that the competitors to attract more customers.
4.1.2 PRICING STRATEGY
Amaaazing will range at 10-12 pesos; it is very affordable and budget
friendly especially for a student and an employee who are price conscious.
4.1.3 PROMOTIONS
In introducing the product to the market, the researchers will be using a
low price scheme to attract customers. The researchers will be distributing
leaflets and the word of mouth will study help the business to profit.
4.1.3.1 ADVERTISING
The researchers will advertise it by putting it on social networks such as
facebook and twitter which will include product information, the product will be
easily recognize by people by promoting it on social networks. Amaaazing will
also distribute leaflets.
4.1.3.2 PUBLIC RELATION
Free tasting is a better idea for public relation because it is mostly
patronize by the people. Through free tasting the Amaaazing product can be
easily known to the public. The researchers will attend trade shows to know
about new trends that can help the business. The tradeshow will help expose the
business and also helps to analyze the responsiveness and interest of the
market.
4.1.4 DISTRIBUTION AND SALES
The food stall will be first put up at C3 Road in Caloocan City, a
convenient place for the researches to keep an eye and monitor the operation,
because the distribution will be pay as you order once you have ordered the item,
the payment shall follow.
4.2 BUSINESS LOCATION
The researchers decide to build their stall in C3 Road in Caloocan City.
4.3 PERSONNEL
The researchers will be composed of General Manager, Operation and
Production Manager, Marketing and Sales Manager and clerk. Each will be
designated to their line of expertise.
The researchers will hire a helper or clerk because they will help in the
operation of the business. The attendance of the hired workers will be closely
monitored. Violations of the rules and regulation will be reported to the owners for
appropriate disciplinary action.
Position and Responsibilities
POSITION RESPONSIBILITIES
General Manager Idea generation,
evaluation and control,
Canvassing and
purchasing of needed raw
Materials and supplies,
accounting income
Quality control.
Operation and Production
Manager
Initial inventory, identification
of needed
supplies and raw
materials,
Canvassing and
Purchasing of needed raw
materials and
Supplies, pre-preparation
of ingredients,
Evaluation and control.
Marketing & Sales Manager
Developing of strategies
increase sales, idea
Generation, identification
of needed raw
Materials and supplies,
Evaluation and control.
Helper/ Clerk pre-preparation of
ingredients, final
preparation
Of the product, serving the
product, specifying
The size of placement
Stocked goods, inventory.
4.5 FUTURE RESEARCH AND DEVELOPMENT PLAN
The researchers will develop and add more variations to the product so that
customers will have more options and prevent from getting tired if the same
product. The researchers will be adding additional variation to the menu like
apple cinnamon and banana chocolate.
4.6 CORPORATE AND SOCIAL RESPONSIBILITIES
The researches will promote affordable Filipino products and an eco
friendly business with the use if paper plates and leaves as main packaging to
help the product and give importance to the environment. Since leaves and
papers are biodegradable material, it will not harm or destroy the environment for
the other materials such as spoons and forks, it will be segregates into recyclable
and non-recyclable will be put into plastic bags and put it inside a plastic
container with cover to prevent attracting rats, flies and other pests outside. The
helper will be task to isolate the garbage and put it in the garbage area to prevent
fermentation and to avoid the bad odor of the food wastes.
SECTION V
MANAGEMENT TEAM
5.1 BACKGROUND AND KEY RESPONSIBILITIES OF THE MANAGEMENT
Key responsibilities of the management
Name Executive
leadership
Finance Operation Marketing
Eunice Dela
Torre
Dianne
Calupcupan
Ydda
Geronimo
Patricia
Valdez
-Position Filled
Eunice Dela Torre, General Manager
Eunice will be responsible for growth and increase in the organization’s
finances and earnings. She is a third year Bachelor of Hospitality Management
student at Letran College Intramuros, Manila. She is very hardworking, self-
driven and has good leadership skills. She will surely do everything it takes to be
at her best at all times and that made her the ideal general manager.
Patricia Valdez, Operations and Production Manager
Patricia will be the one in charge of the processes in producing products.
She will review all the income and expenditure of the business and determine
what else is required for us to excel in our operation. She handles risk
management well; she’s good in decision making and problem solving that’s why
she is very suited for this position.
Dianne Calupcupan, Sales and Marketing Manager
Dianne will be liable in advertising our products such as leafleting outside
the school during breaks. She is active in social networks like twitter and
facebook, so it’s an edge for us to expose our product faster to as many people
as we can.
She is a third year college taking up Bachelor of Hospitality Management
at Letran College, Manila.
Ydda Geronimo, Finance Manager
Ydda is the person in charge of our business financial side (funding and
financial planning) She’s good in handling money that’s why we chose her for this
position. She will ensure proper managing of our money, seeking sources of
money and our financial goal settings.
5.2 ORGANIZATIONAL STRUCTURE
General Manager
Operations and production manager
Finance Manager
Sales and marketing manager
Eunice Dela Torre (General Manager) will be the over-all in charge of our
business functions. She is responsible in maintaining efficient operations or
selling of our product. She will do certain decision-makings and general
supervising. Patricia Valdez (Operations and Production Manager) will be the
one to produce products and do inspections to ensure its good quality. Dianne
Calupcupan (Sales and Marketing Manager) will provide leadership towards our
profit and growth. She will be doing effective advertisements or strategies to have
positive feedbacks or responses from our potential customers. Ydda, our finance
manager will be liable in our money matters like analyzing our incomes and
expenses. She will oversee plans to minimize risks and losses that may come
from our business.
5.3 Ownership
Name Position
Percentage
of Ownership
Percentage of
Investment in
the Business
Dela Torre, Eunice General Manager 25% 25%
Calupcupan, Dianne Operation and
Production Manager
25% 25%
Valdez, Patricia Marketing and Sales 25% 25%
Roseanne Manager
Geronimo, Ydda Noelle Clerk 25% 25%
The table shows the corresponding positions, ownership and share of
investment in the business. The ownership and investment percentage will be
equally directed among the proponents. They will work together in making the
most delicious turon in town.
SECTION VI
CRITICAL RISK
6.1 EXTERNAL RISK
Competition
Competitors are having their own uniqueness. Other competitors want to
have the edge over the other.
Compliance
The result from the partnerships inability to meet the regularity and legal
requirements are associated with its product and services.
Inflation
It can cause supplies cost increase and will raise the price of the products.
Consumers most change and purchase to another firm that offers much low-
priced goods.
6.2 INTERNAL RISK
Limited resources/capital
The partnership has its own limitation when it comes to the financial
aspect. Proper budgeting of resources is needed.
Weak Operational Management
It can result in substantial losses form a number of threats including
business disruption or improper business practices.
Lack of Manpower
As the company grows, it will need more manpower to increase
productivity.
6.3 INSURANCE PROVISION
The company ensures a good relationship with its employees and
customers. The Amaaazing will make sure that the needs of the people in the
company is satisfied and fulfilled.
Health Insurance
The success of a business is not just because of the strategies and plans
of the managers but also because of the hard work and loyalty of its employees.
Health insurance presented as a component of a benefit package of an employ.
Fidelity Bond
It will help the owners to guaranteed protection against loss from the
dishonest acts fo disloyal and negligent employees and will help secure the
business’ profitability.
6.4 Contingency Plan
Consists of tactics and strategies of the business when the worst-case
scenario pulls in. A business firm should always prepare for anything that could
occur through its existence. Contingency plan will help the firm to be prepared
and to help continues business operation.
External Risk and Contingency Plan
External Risk Contingency Plans
Competition Producing quality products in a
reasonable price.and creating a good
customer communication and
development
Compliance Urgent compliance to the requirements
needed. The owners shall secure the
fulfillment of the requirements first for
the processing of the legal papers.
Inflation Do some cost cutting. Look for another
supplier with better offered prices and
has processing of the legal papers.
Internal Risk and Contingency Plan
Internal Risk Contingency Plans
Limited Resources/Capital Maximized the use of the present
resources and the use of resources
efficiency.
Weak Operational Management Hands-on practice on operations, the
researchers will surely make a better
management. The researchers shall be
open for training to gain knowledge for
a strong operational management.
Lack of Manpower Multi-tasking without sacrificing the
quality of products and services. The
management team shall be effective in
dealing with different tasks in the firm.
SECTION VIII
APPENDIX
8.2 COMPANY LOGO
8.3 CURRICULUM VITAE OF THE MANAGEMENT
It is composed of the main personal details of the researchers.
