Rodrigo Zapata Portfolio 2010

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WORK / Rodrigo Zapata

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All rights reserved , no part of this book may be reproduced in any form by any elec-tronic or mechanical means ( Including photocopying, recording, or any information storage and retrieval) without a permission in writing from the author.

/ BOOK TITLE/ SIZE/ DESIGN AND WRITING/ TYPEFACE/ PHOTOGRAPHY

/ RODRIGO ZAPATA/ TELEPHONE/ EMAIL/ WEBSITE

inputs/outputs

/ COLOPHON

/ PORTFOLIO

/ INFO

/ SOFTWARE/ PRINTING / BINDING/ COVER/ TEXT STOCK

/ inputs and outputs

/ 8 x 10.5”

/ Rodrigo Zapata

/ Helvetica Neue / Univers

/ Rodrigo Zapata

/ Chris Wilmore (p.16)

/ Adam Mulyadi ( flair )

/ 634 Powell St. San Francisco, CA, 94102

/ 415.336.0116

/ [email protected]

/ rodrigozapata.com

/ Adobe Creative Suite 3

/ Direct Response Imaging

/ The Key Printing and Binding

/ Arrestox Dove Gray

/ New Leaf 80# Imagination

© 2009 Rodrigo Emilio Zapata / Academy of Art University / BFA / School of Graphic Design

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/ TABLE OF CONTENTS / LEGO SKIN CARE/ Playwell Skin Care for Kids

/ MAGAZINE REDESIGN/ Urbanvelo Magazine

/ MUSEUM EXHIBITION/ Body Art Expo

/ OFFICE MAX REDESIGN/ Max

/ INFORMATIONAL BOOK/ The Mayan Civilization

/ FASHION CONFERENCE/ Alternative Textiles

/ PRODUCT REDESIGN/ Redesigning the Notebook

/ STORE PACKAGING/ Flair by Martha Stewart

006 / 015

016 / 029

030 / 041

042 / 051

052 / 059

060 / 067

068 / 079

080 / 107

project 1

project 2

project 3

project 4

project 5

project 6

project 7

project 8

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The difference between looking and observing is that when we observe we do it with a purpose. The purpose to take in, soak ourselves with all that information through our senses and store it in our tool box ready to be used when the moment calls for it.

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PERCEIVE _ Imagine you are walking downtown with a million thoughts in your head. When all of a sudden you come across something that catches your eye. It catches your eye because it trig-gers a spark in your brain that tells you this might be the solution to a previous design problem that has been presented to you. The solutions are everywhere, it’s a matter of noticing them.

IT’S NOT SIMPLE _ We have to adapt and create the best formula that works for us. I have found that the formula that works best for me is to ways stay alert. With my senses ready to obtain and grasp every bit of information I can. I have dubbed the formula as the 3Ps ; Perceive, Process, Produce.

PRODUCE _ There it is, your idea that started as an insignificant natural attraction to something that has become into a solid concrete idea. Now it is time to start acting and to make that thought a tangible one. It is not that simple, our role as designers is to act and to commit to those ideas, to move everything around us in order to make it happen. To stir things around, and then stir them some more until the piece of diamond starts shinning.

PROCESS _ After taking that information in and thinking that’s it, this is the direction that I need to take in order to achieve my solution. The process stage begins. You go home or back to the office and start molding the idea. Slowly shaping it. Sketches, doing more research on the topic and computer roughs work. Over thinking it and distilling it until, boom! A solid concrete idea that makes perfect sense is right in front of you.

/ THE FORMULA

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PROJECT / 01 NAME Lego Skin Care /

PERCEIVE _

CONSTANTLY SEARCHING

< < < < <M Y I N P U T S _

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/ LEGO HEAD

/ LEGO BRICK

/ USB MID

/ OWL

/ HOLGA

/ BOOK

/ COMPUTER

/ MUNNY

PROCESS _

< < < < <M Y O U T P U T S _

FOR THAT ONE THING

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LEGO SKIN CARE

PRODUCE _ < < < < <

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/ LEGO PLAYWELL KIT FOR KIDS / LEGO HEAD

/ FUN SUN CREAM

/ SLEEPY TIME CREAM

/ COOL HAIR CREAM

/ AFTER BATH CREAM

Lego is a timeless company that has provided entertainment to many generations. They have expanded their line to the creation of many house hold utensils such as clocks, kitchen timers and ipod speakers, keeping that unique lego style that everyone loves. Playwell skin care product line is a reaction to Lego’s product and market expansion. The kit features four different body creams and a Lego head to display and to store the containers. The product has been tested out in parks and playgrounds and it is an instant eye catcher and a great con-versation starter.

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PROJECT / 02 NAME Urbanvelo Magazine/

PERCEIVE _

GET ON YOUR BIKES

< < < < <M Y I N P U T S _

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/ BIKE MAG

/ U-LOCK

/ BACK PACK

/ HELMET

/ BOTTLE

/ CITY

/ ROAD

PROCESS _

< < < < <M Y O U T P U T S _

AND GO FOR A RIDE!

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MAGAZINE REDESIGN

PRODUCE _ < < < < <

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/ URBANVELO MAGAZINE / RIDE THE CITY

/ PHOTO CITY

/ MACAFRAMA

/ BOMB HILLS

As the environmental awareness increases, the market changes. Us, as human beings change with it as well. Our lifestyles change in order to adapt to our surroundings. It is very impractical for the environment and for our pockets to own a car in major cities such as San Francisco, New York, Japan, but the need for transporta-tion is always there. People find alternative ways to get around. Urbanvelo is a magazine designed for the urban biker that has adapted to this change. Urbanvelo highlights the beauty of riding in the city with the use of clean type and icons as well as photo driven designs.

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PROJECT / 03 NAME Body Art Exhibit/

PERCEIVE _

A PERMANENT

< < < < <M Y I N P U T S _

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/ BODY ART

/ SKULL

/ CULTURE

/ CROSSBONE

/ EXHIBIT

/ MUSEUM

/ SAILOR JERRY

/ ART

PROCESS _

< < < < <M Y O U T P U T S _

BODY CANVAS

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MUSEUM EXHIBITION

PRODUCE _ < < < < <

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/ BODY ART EXPO / POSTERS

/ LIGHT POST SIGNS

/ BUILDING SIGNS

/ BOOK

Body Art is an exhibition being held at the American Museum of Natural history. It was raised to display the cultural background behind tattoos. In our society tattoos have been looked down upon. In other cultures, tattoos are a sign on unity, courage and respect. The exhibit displays the techniques used around the world for tattooing. It also displays the history of the use of the body as a canvas throughout the times and in different regions of the world.

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PROJECT / 04 NAME Office Max Redesign/

PERCEIVE _

GREAT IDEAS START

< < < < <M Y I N P U T S _

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/ MAX

/ SKETCHING

/ CARTOONS

/ PAPER CLIP

/ FOLDER

/ ROBOT

/ STORE

/ ELECTRONICS

/ THE FUTURE

PROCESS _

< < < < <M Y O U T P U T S _

FROM A SIMPLE SKETCH

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OFFICE MAX REDESIGN

PRODUCE _ < < < < <

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/ MAX / IDENTITY

/ STANDARDS MANUAL

I chose to redesign Office Max simply because it is a company that blends in with the rest of its kind. They try to push towards the more graphically fun side but I personally feel they always fall short. I opted to give Office Max a completely new and re-freshing look that explores a futuristic yet fun side. I achieved this by developing a mascot-like character named Max. This drastic change was for the sole purpose to make Office Max stand out from its competition in order to create a visual hierar-chy and to become the top of mind of its industry.

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OFFICE MAX

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MAX

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PROJECT / 05 NAME The Mayan Empire/

PERCEIVE _

WORLDWIDE CULTURES

< < < < <M Y I N P U T S _

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/ MAYAN

/ INDIGENOUS

/ NATIVE

/ CULTURE

/ MASKS

/ POTTERY

/ RUINS

PROCESS _

< < < < <M Y O U T P U T S _

AS SOURCE OF INSPIRATION

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INFORMATIONAL BOOK

PRODUCE _ < < < < <

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/ THE MAYAN CIVILIZATION / INFORMATIONAL BOOK

/ INFORMATIONAL CD

As a native to the Central American region, the Mayan civiliza-tion has always been a source of inspiration for me. Intrigued but its cultural complexity in many forms of art expanding from astrology to architecture, I decided to investigate more on the topic and created an informational book about this culture and its ways of thinking, as well as their many contributions to the world. The book touches on the topics of the region, their ag-ricultural knowledge, their beliefs and customs, as well as the vast architectural contributions such as Tikal and Chichen-Itza.

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C h a p t e r O n e H i s t o r y a n d L o c a t i o n

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{ w i n t e r s o l s t i c e s u n s e t } w i n t e r s o l s t i c e s u n s e t{ s u m m e r s o l s t i c e s u n r i s e }

{ z e n i t h p a s s a g e s u n s e t }

z e n i t h p a s s a g e s u n s e t

p o l l u x r i s i n g

p o l l u x r i s i n g

c a n a p u s r i s i n g

c a s t o r r i s i n g c a n a p u s r i s i n g

{ i l - o r }

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Chronological Table Chronological Table

central mexico oaxaca g u l f c o a s t w e s t m e x i c o maya highlands maya lowlands

1 5 1 9 1 5 1 9

1200 1200

900 900

900 900

1500 1500

600 600

600 600

300 300

300 300

ad ad

bc bc

latepostclassic

latePostclassic

ear lypostclassic

ear lypostclassic

terminalclassic

t e r m i n a lc l a s s i c

latef o r m a t i v e

l a t ef o r m a t i v e

m i d d l ef o r m a t i v e

m i d d l ef o r m a t i v e

e a r l yf o r m a t i v e

e a r l yf o r m a t i v e

a r c h a i c a r c h a i c

l a t ec l a s s i c

l a t ec l a s s i c

e a r l yc l a s s i c

e a r l yc l a s s i c

p r o t oc l a s s i c

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independentkingdom

Aztecs

Huastecs

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Cerro de las Mesas

Tr e s Z a p o t e s

La Venta

San Lorenzo

XochipalaCapacha

Colima

Chupicuaro

Ixlan del Rio

TarascansMaya independentcity- statesMixco Viejo

Cotzumalhuapa

Kaminaljuyu

Izapa

Abaj Takalik

Ocos

Cerros

Tzakol EarlyClassicMaya

TepeuLateClassicMaya

Tayasal(Itza)

Mayapam

Chichen ItzaPuuc and Central Yucatan

Dzibilchatul

TulumSta Rita

MitlaYagul

Monte Aban IIIb

Monte Alban IIIa

Monte Alban II

Monte Alban I

Tlaxcala

Tula

Xochicato

Cacaxtla

Cuicuilco

Tlatilco

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d a r t p o i n tc u e l l o b e l i z e

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Maya Civilization, an ancient Native Am

erican culture that represented one of the most advanced

civilizations in the western hemisphere before the arrival of Europeans. The people known as

the Maya lived in the region that is now eastern and southern M

exico, Guatem

ala, Belize, El Salvador, and western H

onduras. They thrived for more than 2,000 years. The M

aya built massive

stone pyramids, tem

ples, and sculpture; developed a system of writing using hieroglyphs; and

recorded their achievements in m

athematics and astronom

y. Archaeologists long believed that M

aya culture reached its highest development from

about ad 300 to 900, during what is known

as the Classic period. Recent discoveries in northern Guatem

ala, however, have challenged that assum

ption. There, archaeologists have found highly developed cities, sophisticated art, and exam

ples of Maya writing that date from

as early as 600 years before the Classic period began. After 900 the M

aya mysteriously declined in the southern lowlands of G

uatemala. They later

revived in the north on the Yucatán Peninsula and continued to dominate the area until the

Spanish conquest in the 16th century.

1,9

00

mm

1,9

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o b s i d i a n a c l a s i c ag e o m e t r i c s c h e m e

60

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1 _

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{ 1 } _ / / / c a r a c o l c h i c h e n i t z a / / /

{ 2 } _ / / / / d i a g r a m s u m m e r s o l s t i c e / / /

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1

2

3

4

5

6

7

8

9

1 2

1 3

1 0

1 1

1 5

2 3

2

34

5

7

8

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5

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1_ quadripartite

god, the rear head of the

cosmic m

onster.

2_ jaguar twin

3_ celestial bird

4_ venus sign5_ the w

orld tree6_ front head of com

isc m

onster7_ m

aw of the underw

orld8_ xibalbans9_ black w

ater of the m

iddleworld

10_bloody w

aters of the underw

orld11_ chac xib chac12_ xibalbans13_ vision serpent

regio

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the m

aya co

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underw

orld

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PROJECT / 06 NAME Eco-Fashion Conference/

PERCEIVE _

CUT ABOVE

< < < < <M Y I N P U T S _

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/ ALTERNATIVE

/ TEXTILES

/ FASHION

/ SHOES

/ TIRES

/ RECYCLE

/ MANIKIN

PROCESS _

< < < < <M Y O U T P U T S _

FROM A SIMPLE SKETCH

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Alternative Textiles reduce landfill wasteKeep the future of the earth in focus

Conference on Eco-Fashion

A series of lectures featuring celebrated thinkers who will focus on aspects of ecological sustainability in today’s fashion industry. A look into the technological aspects as well as the newest advances in environmental fashion.T h e M o s c o n e C e n t e r

D E C E M B E R

12 13 & 14 2010

FASHION CONFERENCE

PRODUCE _ < < < < <

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/ ALTERNATIVE TEXTILES / POSTERS

/ MAGAZINE AD

/ PROGRAM BOOKLET

Cut Above is an eco-fashion conference focusing on the topics of alternative textiles and its technological advances. Through the years, the search for less processed, sustainable materials has been successfully evolving due to our changing technology, creating a positive impact on the environment. The purpose of this conference is to inform the fashion industry that action is be-ing taken, that there are more and better products being created from other sources such as bamboo, recycled polyester, recycled rubber and hemp.

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Cut Above

Eco-fashion Conference 2010

1.0

B a m b o o

2 . 0

P o l y e s t e r

3 . 0

H e m p

4 . 0

R u b b e r

Rodrigo Zapata is a San Francisco Based graphic designer. Born and raised in El Salvador, Central America, where he first started developing his love for design. Ro-drigo joined the advertising school, ECMH where he spent most of his time working on campaign adds. Rodrigo felt like he needed more, he needed to go where people speak, breathe, eat, drink, design, and what better place than San Francisco. Ro-drigo obtained his BA in fine arts from the Academy of Art University and is further expanding his knowledge putting his practice his motto of Percieving, Processing and Producing.

POLYESTER BAMBOO RECYCLED RUBBERHEMP

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2.0_ POLYESTER FABRICS

Cut Above


1.0

B a m b o o

2.0

P o l y e s t e r

3.0

H e m p

4.0

R u b b e r


3.0_ Hemp Fabrics

Cut Above


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B a m b o o

2 . 0

P o l y e s t e r

3 . 0

H e m p

4 . 0

R u b b e r

Hemp can displace cotton which is usual ly grown with massive amounts of chemicals harmful to people and the environment. 50% of al l the world's pest ic ides are sprayed on cotton.

Hemp grows wel l in a var iety of c l imates and soi l types. It is natural ly resistant to most pests, precluding the need for pest ic ides

It grows t ightly spaced, out-competing any weeds, so herbicides are not necessary. It a lso leaves a weed-free f ield for a fol lowing crop.

h e m p f a c t s

b a m b o o ’ s e f f e c t

Rodrigo Zapata is a San Francisco Based graphic designer. Born and raised in El Sal-vador, Central America, where he first started developing his love for design. Rodrigo joined the advertising school, ECMH where he spent most of his time working on campaign adds. Rodrigo felt like he needed more, he needed to go where people speak, breathe, eat, drink, design, and what better place than San Francisco. Rodrigo obtained his BA in fine arts from the Academy of Art University and is further ex-panding his knowledge putting his practice his motto of Percieving, Processing and Producing.

Cut Above


1.0

B a m b o o

2.0

P o l y e s t e r

3.0

H e m p

4.0

R u b b e r

1.0_ BAMBOO FABRICS


Cut Above


1.0

B a m b o o

2 . 0

P o l y e s t e r

3 . 0

H e m p

4 . 0

R u b b e r

crude oi l

dimethylterephthalate

glycol

polyethylene terephthalate

melt

production of polyester

mult i step

p o l y e s t e r p r o d u c t i o n


2.0_ Polyester fabrics

20% of the earth’sgreen house gasses

50% less harmful thancotton plantat ion

30% less chemicalsused for the process


0.0_ 0.1_ 0.2_ 0.3_

1.0

B a m b o o

Cut Above


2.0

P o l y e s t e r

3.0

H e m p

4.0

R u b b e r

4.0_ R E C Y C L E D R U B B E R


Cut Above


1.0

B a m b o o

2 . 0

P o l y e s t e r

3 . 0

H e m p

4 . 0

R u b b e r

1.0_ BAMBOO FABRICS

b a m b o o ’ s e f f e c t






0.0_ 0.1_ 0.2_ 0.3_

1.0

B a m b o o

Cut Above


2.0

P o l y e s t e r

3.0

H e m p

4.0

R u b b e r

3.0_ HEMP FABRICS


4.0_ Recycled Rubber

Recycled car t ires as the outsole in some of the shoes




r e c y c l e d t i r e s






0.0_ 0.1_ 0.2_ 0.3_

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PROJECT / 07 NAME Product Redesign/

PERCEIVE _

FINDING BETTER WAYS

< < < < <M Y I N P U T S _

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/ SCRIBE

/ NOTEBOOKS

/ RECYCLE

/ PAPER

/ TABLET

/ TREES

/ TECHNOLOGY

PROCESS _

< < < < <M Y O U T P U T S _

TO KEEP OUR ENVIRONMET CLEANER

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PRODUCT REDESIGN

PRODUCE _ < < < < <

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/ REDESIGNING THE NOTEBOOK / INFORMATIONAL BOOK

/ R3 PRODUCT REDESIGN

Scribe is the pioneering leader of digital notebook technology. Scribe technology optimizes paper-based processes by easily converting handwritten information into digital documents. Scribe’s Smart Universal Technology makes Scribe documents compatible with computer aplications such Adobe for vectors and Office for text. Scribe is ideal for the common day to day use and decrease the use of paper drastically which creates a positive impact on the environment. Scribe delivers innovative, eco solutions using only highly recyclable materials such as High-Density PolyEthylene (HDPE) and recycled aluminiums.

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What is the notebook for?

Remember

Redesigning the Notebook Sketch Book Series

Notebooks are fun and important to the moldingof our character. Advances in technology have increased the production therefore of notebooks using more natural resources and energy

Pulp and paper is the third largest industrial polluter

to air, water, and land in both Canada and the United

States, and releases well over a hundred million kg of

toxic pollution each year (National Pollutant Release

Inventory, 1996). Making paper also consumes vast

quantities of trees. But paper is an essential product,

and we need to continue to look for improvements

in pulp technology, new sources of fibre, and new

technologies to get more out of the resources we use,

and to avoid their use in the first place. Pulp and paper is

the third largest industrial polluter to air, water, and land

in both Canada and the United States, and releases well

over a hundred million kg of toxic pollution each year

(National Pollutant Release Inventory, 1996). Pulp and

paper is the third largest industrial polluter to air, water,

and land in both Canada and the United States, and

releases well over a hundred million kg of toxic pollution

each year (National Pollutant Release Inventory, 1996).

Making paper also consumes vast quantities of trees.

But paper is an essential product, and we need to

continue to look for improvements in pulp technology,

new sources of fibre, and new technologies to get more

out of the resources we use, and to avoid their use in the

first place. Pulp and paper is the third largest industrial

polluter to air, water, and land in both Canada and the

United States, and releases well over a hundred million

kg of toxic pollution each year (National Pollutant

Release Inventory, 1996).Pulp and paper is the third

largest industrial polluter to air, water, and land in both

Canada and the United States, and releases well over a

hundred million kg of toxic pollution each year (National

Pollutant Release Inventory, 1996). Making paper also

consumes vast quantities of trees. But paper is an

essential product, and we need to continue to look for

The life of a painter

what ifPablo Picasso never left his house without his notebook, His most succesful painting started out as rough ideas that were developed into great master pieces of art.

Picasso was baptized Pablo Diego José Francisco

de Paula Juan Nepomuceno María de los Remedios

Cipriano de la Santísima Trinidad Clito, a series of

names honouring various saints and relatives. Added to

these were Ruíz and Picasso, for his father and mother,

respectively, as per Spanish custom. Born in the city of

Málaga in the Andalusian region of Spain, he was the

first child of Don José Ruiz y Blasco (1838–1913) and

María Picasso y López. Picasso’s family was middle-

class; his father was also a painter who specialized in

naturalistic depictions of birds and other game. For

most of his life Ruiz was a professor of art at the School

of Crafts and a curator of a local museum.

Pablo P icasso/14 March 1879/8 Apr i l 1955/

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Scribe is an eco-product created to reduce the use of paper through out the world. China during the early 2nd century. During the Shang (1600 BC–1050 BC) and Zhou (1050 BC–256 BC) dynasties of ancient China, documents were ordinarily written on bone or bamboo (on tablets or on bamboo strips sewn and rolled together into scrolls), making them very heavy and awkward to transport.

Paper continued to be a valued necessity in China, since it was during the Hongwu Emperor’s reign in AD 1393 that the Bureau of Imperial Supplies (Bao Chao Si) manufactured 720,000 sheets of toilet paper for the

entire court (produced of the cheap rice–straw paper).For the emperor’s family alone, 15,000 special sheets of paper were made, in light yellow tint and even perfumed.Even at the beginning of the 14th century, during the

middle of the Yuan Dynasty, day Zhejiang

The light material of silk was sometimes used, but was normally too expensive to consider. While the Han Dynasty Chinese court official Cai Lun is widely regarded to have invented the modern method of papermaking (inspired from wasps and bees) from rags and other plant fibers in AD 105, the discovery of specimens

bearing written Chinese characters in 2006.province

Scribe is an eco friendly product designed with 100% recyclable materials. It reduces the consumption of paper and prevents deforestation.

Scribe

Welcome t o Scribe_2 0 0 9








Scribe









Scribe


p r e s s u r es e n s i t i v e


i c o n s

Scribe Pen

Scribe PadHe, dropped out of high school and left home then he went and jumped in a big pile of mud.

He, dropped out of high school and left home then he went and jumped in a big pile of mud.









Scribe is made to be user friendly with its simple and direct interface. Scribes files are compatible with many softwares.

Function



i c o n s

Scribe Pen

Scribe PadHe, dropped out of high school and left home then he went and jumped in a big pile of mud.










Scribe is made to be user friendly with its simple and direct interface. Scribes files are compatible with many softwares.

Function








The product will come in a ready to go protective case made of recycled fabricsThe case helps reduce the use of useless packaging.

Packaging








Scribe


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PROJECT / 08 NAME Store Packaging/

PERCEIVE _

BIG IDEAS

< < < < <M Y I N P U T S _

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/ FLAIR

/ CLOCK

/ UTENSILS

/ FUN

/ APARTMENT

/ SMALL SPACE

PROCESS _

< < < < <M Y O U T P U T S _

FOR SMALL SPACES

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STORE PACKAGING

PRODUCE _ < < < < <

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/ FLAIR BY MARTHA STEWART / URBAN STORE

/ HOME / HOME KIDS

/ ART / ART KIDS

/ GARDEN /GARDEN KIDS

/ LEASURE / LEASURE KIDS

Flair is a unique, creative and contemporary store created by Martha Stewart that is suited for the urban dweller and centered around outdoor and indoor lifestyles. At Flair the customer will experience a wide variety of eco- friendly products These products are well designed, smart, affordable and the entire life-cycle from the cradle to the grave is taken into consideration as it is a major aspect of our goal for ecological sustainability. Our main goal is to help change the behavior and perspective of the average person. We believe this business model is an excellent opportunity to expand Martha Stewart’s audience.

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THANK YOU / GRACIAS

/ RODRIGO ZAPATA/ TELEPHONE/ EMAIL/ BLOG

/ INFO / 200 Van Ness apt. 106 San Francisco, CA, 94102

/ 760.275.2206

/ [email protected]

/ sivarsivar.blogspot.com

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Por el incondicional apoyo y por los consejos que me ayudan a seguir adelante. Mama y Papa, este es el primero de muchos mas logros por venir. Gracias, los quiero mucho.

DEDICADO A MI FAMILIA

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Date post:	22-Mar-2016
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