“2020 and Beyond –Convention Centres and Hotels –are the Challenges the Same?”

IMEX Venue Sector Meeting May 23rd 2011

Rohit Talwar

CEO – Fast Future

rohit@fastfuture.com

www.convention-2020.com

• Global strategic foresight study to help the meetings industry prepare for

the decade ahead - Industry-wide sponsors

• Multiple outputs Nov 2009 – December 2011

• Recent survey on issues / strategies / business models for 2011 & 2015

Convention 2020

Growth is not Guaranteed.

Image source: Piper Report

.Thinking is Back in Fashion

Image source: Einstein.yu.edu

Business Model / ROI Innovation

Free or FantasticImage source: eholidayindia.com

Telephony• Voice

• Messaging

• SIM card

• Phonebook

• Ring Tones

• Security

Connectivity• Cellular

• Up to 14 bands

• WLAN/BT

• GPS

• NFC

• FM

TMT – Convergence and Immersion

Data/Enterprise• 100Mbps

• Email

• IMS

• Browsing

• VPN

• PIM

• Ecommerce

• Payments

Software• Protocols

• Middleware

• Applications

• User Interface

• Minimize fragmentation

Multimedia• Camera 8-16M

• Camcorder

• 24M Color Display

• Memory (160GB)

• Multiformat A/V • HD Video/TV out

• Games

(50-100M Tps)

• DRM

What I Want – When I Want

Image sources L-R: blog.core-ed.net / neonpunch.com / geek.com

New Analytics and a New Knowledge InfrastructureImage source: techrepublic.com

Augmented Reality / Heads Up

Image sources L-R: image-acquire.com/

gawker.com / gizmag.com

Haptics / Holograms / Interactive Surfaces

Image sources L-R: tuvie.com /

flickr.com / blogspot. com

Total CustomizationIn 2020, the personal comfort of attendees will be much more important to

organizers than today. Individuals will be able to obtain personalised menus at

meals, there will be many options for entertainment and relaxation, e.g.

customized seating. Organizers will make far better use of information about

individual attendees than they do today.

1093 respondents11

Image source: lovelovemodo.com

Sustainability

Environmental considerations will play an increasing role in the choice of business and leisure hotels. 606 Respondents

Hotels will need to develop strong social media 'listening skills' to understand how customer needs and perceptions of brands and service quality are truly evolving and to develop service propositions, marketing messages, and pricing solutions that reflect the needs of an increasingly

diverse customer base.

54

42

4

0

0

10

20

30

40

50

60

Strongly agree Agree Disagree Strongly disagree597 Respondents Image source: blog.navigationarts.com

Hotels will increasingly provide additional business services e.g. translation, access to legal and accounting advice,

secretarial support, company formation, organization of small meetings, etc

610 RespondentsImage source: amadeus

Factors influencing the decision to attend in 2020 (03/10)

% of Respondents

Imagine your life in 2020, what are the factors that would encourage you to attend

live events such as conferences and exhibitions?

15

Less but Bigger?

By 2020, compared to today, I expect there to be fewer but larger

conferences and exhibitions covering wide topics, industry

sectors, or "communities of interest" - with less choice of which events to

attend, but much more choice within the events themselves.

1085 respondents16

Image source: Qatar National Convention Centre

More, Smaller and Specialized?By 2020, compared to today, I expect there to be a greater choice of many

more smaller, highly specialized conferences, exhibitions and meetings -

there will be much more competition from events wanting me to attend.

1090 respondents17

Image source: imageshack.us

Increasing Commercial

OpportunitiesIn 2020, conferences and exhibitions will include far greater opportunities

to sample and purchase products and services than they do at the

moment - there will be vastly more business opportunities at conferences

and exhibitions than there are today.

1086 respondents18

Image source: walyou.com

Embrace Collaboration –

Events e.g Gastro

http://www.borev.net/imf.jpgImage source: gastro2009.org

Embrace Collaboration –

Design e.g LIFT

http://www.borev.net/imf.jpgImage sources: ldailymotion.com / liftconference.com

Personal and Immersive

e.g. Globe Forum Silent Conference

http://www.borev.net/imf.jpgImage source: sustainablecitiesnet.com

Food Inspiration

Reinventing the Trade Show

http://www.borev.net/imf.jpgImage sources: lovelovemodo.comlisstree.com / thechefalliance.com

Venue Priorities 2011

23

Provide free

broadband

wireless access

Create lower

cost operating

models

More flexible

service offerings to

meet customer

demandImage sources: trustedreviews.com / berlin-airport.de /freshminds.co.uk

Venue Priorities 2011 (1 of 2)

163 Respondents (11/10)

Venue Priorities 2011 (2 of 2)

163 Respondents (11/10)

Venue Strategies 2015

26

Offer full AV

package

Offer a full

meeting planning

service to help

attract events

Full e-solution

to event

organisers

Image sources: telepresenceoptions.com / gmwda.gov.uk / bp.com

Venue Strategies 2015 (1 of 2)

163 Respondents (11/10)

Venue Strategies 2015 (2 of 2)

163 Respondents (11/10)

Venue Business Models 2015

29

Outsource

management to

third party

specialists

Grow leisure

and retail to

diversify

revenues

Create new

events alone or

with partners

Image sources l – r : businessweek.com / wcafamily.com

Venue Business Models 2015

155 Respondents (11/10)

Convention 2020 - Conclusions

• Demand will hold up

• Be clear on strategic positioning

• Innovation required in formats,

business models, capability and business models, capability and

technology

• Focus on ‘enabling business’

• Personalisation is key

• ‘Total sustainability’ agenda

Image sources: adelaidecc.com.au / topboxdesign.com

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rohit@fastfuture.com www.convention-2020.com

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Hotels 2020: Beyond Segmentation Objectives

• Identify change drivers and

key success characteristics

for the globally branded hotel

sector over the next decade

• Examine the implications for:

– Hotel strategy

– Brand portfolio

– Business models

– Customer targeting

– Innovation

Rohit Talwar• Global futurist and founder of Fast Future Research.

• Award winning speaker on future insights and strategic

innovation – addressing leadership audiences in 40 countries on

5 continents

• Author of Designing Your Future – Published 08/2008

• Profiled by UK’s Independent Newspaper as one of the Top 10

Global Future Thinkers

• Led futures research, scenario planning and strategic

consultancy projects for clients in telecommunications, consultancy projects for clients in telecommunications,

technology, pharmaceuticals, banking, travel and tourism,

environment, food and government sectors

• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De

Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,

ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,

OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,

Siemens, Symbian, Yell , numerous international associations

and governments agencies in the US, UK, Finland, Dubai,

Nigeria, Saudi Arabia and Singapore.

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rohit@fastfuture.com

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Association and Nonprofit Leaders

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