ROI, CRO & USP

Return on investment (ROI) is the benefit to an investor resulting from an investment of some resource. A high ROI means the investment gains compare favorably to investment cost.

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Conversion Rates

- For example-A site with 5000 visitors and

50 conversions has a conversion rate of 1%.


• A structured and systematic approach to improving the performance of your website

• Informed by insights—specifically, analytics and user feedback

• Defined by your website’s unique objectives and needs (KPIs)

• Taking the traffic you already have and making the most of it

Conversion Rate Optimization Is…


• Call to Action (CTA)• Conversion Funnel - Home page > search results page > product page > checkout.• A/B or Split Testing• Multivariate Testing (MVT)

A Few Key Terms…


• Total Conversions• Conversion Rate• Bounce Rate• Exit Rate• Average Time on Site• Average Page Views

CRO Metrics…


• No Overall Strategy• Goal Confusion• Ending Early• Ignoring Traffic

CRO Fails


















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Date post:	22-Jan-2018
Category:	Education
Upload:	surjeet-thakur
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ROI, CRO & USP

Education