Date post: | 08-Apr-2018 |
Category: |
Documents |
Upload: | amerkamali |
View: | 222 times |
Download: | 0 times |
of 62
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
1/62
Role of TEAM in SCM implementation1
Role of TEAM (Trust, Ethics, Alignment, & Motivation) for Successful
Implementation of Supply Chain Management of Retail Store Chains in
Pakistan: A Literature Review
Amer Saeed
School of Business and Economics, University of Management and Technology, Lahore
E-mail: amer.saeed @umt.edu.pk
Mobile No. 0321-4317949
Abstract
Concept of supply chain management (SCM) is based upon the linking of
different stake holders of the whole supply chain. The more coordinated these entities
are, the more effective and efficient supply chain would it be. Literature shows that
the most important factor for higher coordination among different companies is trust.
Starting from inter department trust within the organization it expands to outer
boundaries of the organization. It becomes more critical for the success of a whole
supply chain when it comes to establishing trust between different organizations. It is
also empirically proved through literature that behavioral uncertainties and presence
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
2/62
Role of TEAM in SCM implementation2
of socially ethical practices are the roots for presence/ absence of trust between two
companies. Now, if some organization wants to create a successful supply chain, it
has to align itself with the goals of its chain members. For that a certain level of trust
establishment is necessary, which requires strong ethical grounds. As, in some cases it
might require a huge change in the whole organization from administrative level to
cultural level, high level of motivation from the top management is required. In the
absence of such motivation there are very few chances for the implementation of
SCM in its true spirit. After a series of open ended interviews and detailed literature
review, this paper is an attempt to consolidate some soft areas with the combined
name of TEAM (Trust, Ethics, Alignment, and Motivation) which as a whole will
guide towards a successful implementation of SCM.
Keywords: SCM ethics, trust, alignment, top management motivation
Introduction
SCM endeavors to align the dependent activities, functions and resources
between the different levels of the points of origin and consumption (Svensson and
Bth 2008). Due to its truly strategic nature, successful implementation of SCM has
become a source of competitive advantage. Although companies are investing a lot of
money to integrate and achieve the success as described by the researchers, only two
percent of supply chain integration practitioners claimed any appreciable supply chainsuccess (Moberg, Speh et al. 2003).It is also evident that public and private sectors,especially small and medium enterprises (SMEs) have recognized supply chain as an
important area to focus on its effectiveness. For SMEs cost-effective supply chain is
a matter of survival as purchased goods and services account for up to 80 per cent of
sales revenue (Quayle 2003).
Retail store chains are increasing in Pakistan day by day, specifically after
international chains like Makro and Hyperstar started their businesses successfully.
Now not only some old retail chains like HKB, some new small and medium sized
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
3/62
Role of TEAM in SCM implementation3
retail chains have emerged in different business segments. These segments ranges
from very specific product range like fashion clothing to very diverse and wide range
products. In any of the case the supply chain of any retail store is a very difficult to
manage as some of the retail chains offering more than 30 thousand articles and
getting them from more than 1300 suppliers. Now to manage all these products and
suppliers these organizations need to invest to improve their systems and establish a
seamless supply chain. Retail store chain must be not only effective, it must be
responsive as well, because for many products customers have a choice to move to
some other store. But due to ever increasing tough competition, volatile economic
conditions, lack of vision and sometimes because of their small size, these retail store
chain find it difficult to make a proper supply chain strategy.
As supply chain management is an emerging field and through research and
practical application of different ideas and concepts, more new concepts and buzz
words are evolving. Most companies pick any one of those buzz words and try to
implement that in the name of SCM implementation. But due to the absence of basic
ingredients like high level of motivation and trust these attempts fails miserably.
The intent of this paper is to identify a set of core building blocks for successful
supply chain implementation instead of individual buzz words. A supply chain
implementation will be called a successful one if it can reduce the cost, improve
customer service and creates a win-win situation for all the partners of the supply
chain. It will be helpful for those retailers specifically who cannot afford to do
experimentation. After detailed open ended interviews from supply chain middle and
top level executives of retail store chains in Pakistan like Metro Cash and Carry,
ChenOne Stores, HKB and Famous Brands stores and literature review, this paper is
introducing a concept of TEAM (Trust, Ethics, Alignment and Motivation) which will
help practitioners to focus on all concerned areas while designing strategies for supply
chain implementation.
Literature review
After finalizing from interviews some of the most important factors for supplychain implementation, this study has tried to find out the support from literature about
those factors. Following is the discussion about all those factors which are then
combined with the name of TEAM to form a model of some soft areas for successful
supply chain implementation.
Trust
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
4/62
Role of TEAM in SCM implementation4
It means reliance on another person or entity, having faith in others and believing
them. It exists when one party has confidence in an exchange partners reliability and
integrity (Morgan and Hunt 1994). Trust exists when a firm believes its partner is
being honest and benevolent(Kumar, Scheer et al. 1995) One can define trust as a
faith of one trading partner on the other that he will deal ethically, and will not try to
take undue favor of the situation (Gefen 2000).
Well established high level of trust and very strong dedication among all the
stakeholders of supply chain is required to achieve effectiveness in the supply chain
performance. Only established trust would make it possible to share required
information on time which is a key to successful implementation of the SCM. There is
evidence available in literature that a majority of strategic alliances faced problems
and ultimately broken because of absence of trust between the supply chain members
(Sherman 1992). Information sharing is a very critical issue because sometimes
companies have to share proprietary and strategic level information with the partners
who might become competitor in the future. This shows the importance of trust in the
absence of which it is not possible to share any single piece of information, whether it
is within the organization or among different companies (Bowersox, Closs et al.
2000).
Supply chain partnership incorporates higher degree of interdependence and dueto this, risk and trust becomes very significant for long term relationships and
effectiveness of whole supply chain (La Londe 2002). Today information of materials
and flow of material replaces its physical existence; in such situations sharing of right
information at the right time with the right departments/persons has a strategic
importance. Kwon (2005) states that if information is available but cannot be shared
by the partners most able to react to a given situation, its value degrades
exponentially.
Managers at every level are striving hard to minimize their costs, improve service
levels and enhance productivity. But to enhance productivity and effectiveness not
only the strong commitment to work together in the long term but also the presence of
mutual trust is necessary. (Morgan and Hunt 1994) Literatures show that one of the
biggest impediments to success of supply chains is lack of trust among the supply
chain partners. Once trust is established among the supply chain partners it will leads
to open information sharing which would be helpful to minimize opportunistic
behaviors (Ellram and Cooper 1990). One of the major reasons for huge increase in
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
5/62
Role of TEAM in SCM implementation5
transaction costs is absence of trust between the trading parties due to which both
parties spend a lot of time and resources to inspect and verify each and every
transaction. Due to this fact effectiveness and efficiency are compromised which are
the basic cornerstones of SCM goals. (Kwon and Suh 2004)
Alignment
Consumers ever growing demand for low price with high quality of service
making it very hard for retailers, manufacturers and distributors to perform their
operations with highly cost efficient way with minimum possible lead times.
Companies achieving this efficiency target have created competitive advantage for
themselves. And to achieve that advantage retailers and manufacturers are bound to
break the traditional silos and establish partnerships for seamless flow of goods andinformation from upstream supplier to downstream consumer.
Today time has proven that supply chains are competing with each other and
supply chain management has become a strategic issue for the companies and to get a
competitive advantage it is very necessary to successfully implement supply chain
strategy (Power 2005). The purpose of the creation of alignment among all the drivers
and stake holders of the supply chain is to get a competitive advantage which cannot
be duplicated by the competitors
PEVuZE5vdGU+PENpdGU+PEF1dGhvcj5BbmRlcnNvbjwvQXV0aG9yPjxZZWFy
PjE5OTg8L1llYXI+
PFJlY051bT4zNDwvUmVjTnVtPjxyZWNvcmQ+PHJlYy1udW1iZXI+MzQ8L3JlY
y1udW1iZXI+PGZv
cmVpZ24ta2V5cz48a2V5IGFwcD0iRU4iIGRiLWlkPSJ6dGF3ejl0YW94OXdkcGV
wNTJoeGZ2dGMy
cDI1c3hzcDV3dGQiPjM0PC9rZXk+PC9mb3JlaWduLWtleXM+PHJlZi10eXBlIG5h
bWU9IkpvdXJuYWwgQXJ0aWNsZSI+MTc8L3JlZi10eXBlPjxjb250cmlidXRvcnM+PGF1dGhvcnM
+PGF1dGhvcj5B
bmRlcnNvbiwgTS5HLjwvYXV0aG9yPjxhdXRob3I+S2F0eiwgUC5CLjwvYXV0aG
9yPjwvYXV0aG9y
cz48L2NvbnRyaWJ1dG9ycz48dGl0bGVzPjx0aXRsZT5TdHJhdGVnaWMgc291cm
Npbmc8L3RpdGxl
PjxzZWNvbmRhcnktdGl0bGU+SW50ZXJuYXRpb25hbCBKb3VybmFsIG9mIExvZ
2lzdGljcyBNYW5h
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
6/62
Role of TEAM in SCM implementation6
Z2VtZW50LCBUaGU8L3NlY29uZGFyeS10aXRsZT48L3RpdGxlcz48cGVyaW9ka
WNhbD48ZnVsbC10
aXRsZT5JbnRlcm5hdGlvbmFsIEpvdXJuYWwgb2YgTG9naXN0aWNzIE1hbmFnZ
W1lbnQsIFRoZTwv
ZnVsbC10aXRsZT48L3BlcmlvZGljYWw+PHBhZ2VzPjEtMTM8L3BhZ2VzPjx2b2
x1bWU+OTwvdm9s
dW1lPjxudW1iZXI+MTwvbnVtYmVyPjxkYXRlcz48eWVhcj4xOTk4PC95ZWFyPj
wvZGF0ZXM+PHB1
Ymxpc2hlcj5NQ0IgVVAgTHRkPC9wdWJsaXNoZXI+PGlzYm4+MDk1Ny00MDk
zPC9pc2JuPjx1cmxz
PjwvdXJscz48L3JlY29yZD48L0NpdGU+PENpdGU+PEF1dGhvcj5CaXJvdTwvQX
V0aG9yPjxZZWFy
PjE5OTg8L1llYXI+PFJlY051bT4zMjwvUmVjTnVtPjxyZWNvcmQ+PHJlYy1udW1
iZXI+MzI8L3Jl
Yy1udW1iZXI+PGZvcmVpZ24ta2V5cz48a2V5IGFwcD0iRU4iIGRiLWlkPSJ6dGF
3ejl0YW94OXdk
cGVwNTJoeGZ2dGMycDI1c3hzcDV3dGQiPjMyPC9rZXk+PC9mb3JlaWduLWtle
XM+PHJlZi10eXBl
IG5hbWU9IkpvdXJuYWwgQXJ0aWNsZSI+MTc8L3JlZi10eXBlPjxjb250cmlidXRvcnM+PGF1dGhv
cnM+PGF1dGhvcj5CaXJvdSwgTC5NLjwvYXV0aG9yPjxhdXRob3I+RmF3Y2V0d
CwgUy5FLjwvYXV0
aG9yPjxhdXRob3I+TWFnbmFuLCBHLk0uPC9hdXRob3I+PC9hdXRob3JzPjwvY2
9udHJpYnV0b3Jz
Pjx0aXRsZXM+PHRpdGxlPlRoZSBwcm9kdWN0IGxpZmUgY3ljbGU6IGEgdG9vb
CBmb3IgZnVuY3Rp
b25hbCBzdHJhdGVnaWMgYWxpZ25tZW50PC90aXRsZT48c2Vjb25kYXJ5LXRp
dGxlPkpvdXJuYWwg
b2YgU3VwcGx5IENoYWluIE1hbmFnZW1lbnQ8L3NlY29uZGFyeS10aXRsZT48L
3RpdGxlcz48cGVy
aW9kaWNhbD48ZnVsbC10aXRsZT5Kb3VybmFsIG9mIFN1cHBseSBDaGFpbiBN
YW5hZ2VtZW50PC9m
dWxsLXRpdGxlPjwvcGVyaW9kaWNhbD48cGFnZXM+MzctNTI8L3BhZ2VzPjx2b
2x1bWU+MzQ8L3ZvbHVtZT48bnVtYmVyPjI8L251bWJlcj48ZGF0ZXM+PHllYXI+MTk5ODwveWVhc
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
7/62
Role of TEAM in SCM implementation7
j48L2RhdGVzPjxw
dWJsaXNoZXI+Sm9obiBXaWxleSAmYW1wOyBTb25zPC9wdWJsaXNoZXI+PGl
zYm4+MTc0NS00OTNY
PC9pc2JuPjx1cmxzPjwvdXJscz48L3JlY29yZD48L0NpdGU+PENpdGU+PEF1dGhv
cj5CaWxsaW5n
dG9uPC9BdXRob3I+PFllYXI+MTk5NDwvWWVhcj48UmVjTnVtPjMzPC9SZWN
OdW0+PHJlY29yZD48
cmVjLW51bWJlcj4zMzwvcmVjLW51bWJlcj48Zm9yZWlnbi1rZXlzPjxrZXkgYXB
wPSJFTiIgZGIt
aWQ9Inp0YXd6OXRhb3g5d2RwZXA1Mmh4ZnZ0YzJwMjVzeHNwNXd0ZCI+Mz
M8L2tleT48L2ZvcmVp
Z24ta2V5cz48cmVmLXR5cGUgbmFtZT0iSm91cm5hbCBBcnRpY2xlIj4xNzwvcm
VmLXR5cGU+PGNv
bnRyaWJ1dG9ycz48YXV0aG9ycz48YXV0aG9yPkJpbGxpbmd0b24sIEMuPC9hdX
Rob3I+PC9hdXRo
b3JzPjwvY29udHJpYnV0b3JzPjx0aXRsZXM+PHRpdGxlPlN0cmF0ZWdpYyBzdX
BwbHkgY2hhaW4g
bWFuYWdlbWVudDwvdGl0bGU+PHNlY29uZGFyeS10aXRsZT5PUi9NUyBUb2R
heTwvc2Vjb25kYXJ5LXRpdGxlPjwvdGl0bGVzPjxwZXJpb2RpY2FsPjxmdWxsLXRpdGxlPk9SL01TIFR
vZGF5PC9mdWxs
LXRpdGxlPjwvcGVyaW9kaWNhbD48cGFnZXM+MjAtMjc8L3BhZ2VzPjx2b2x1b
WU+MjE8L3ZvbHVt
ZT48bnVtYmVyPjI8L251bWJlcj48ZGF0ZXM+PHllYXI+MTk5NDwveWVhcj48L2
RhdGVzPjx1cmxz
PjwvdXJscz48L3JlY29yZD48L0NpdGU+PENpdGU+PEF1dGhvcj5TdW5pbDwvQ
XV0aG9yPjxZZWFy
PjIwMDk8L1llYXI+PFJlY051bT4zNTwvUmVjTnVtPjxyZWNvcmQ+PHJlYy1udW
1iZXI+MzU8L3Jl
Yy1udW1iZXI+PGZvcmVpZ24ta2V5cz48a2V5IGFwcD0iRU4iIGRiLWlkPSJ6dGF
3ejl0YW94OXdk
cGVwNTJoeGZ2dGMycDI1c3hzcDV3dGQiPjM1PC9rZXk+PC9mb3JlaWduLWtle
XM+PHJlZi10eXBl
IG5hbWU9IkJvb2siPjY8L3JlZi10eXBlPjxjb250cmlidXRvcnM+PGF1dGhvcnM+PGF1dGhvcj5T
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
8/62
Role of TEAM in SCM implementation8
dW5pbCwgQy48L2F1dGhvcj48YXV0aG9yPk1laW5kbCwgUC48L2F1dGhvcj48YX
V0aG9yPkthcmxh
LCBELlYuPC9hdXRob3I+PC9hdXRob3JzPjwvY29udHJpYnV0b3JzPjx0aXRsZXM
+PHRpdGxlPlN1
cHBseSBjaGFpbiBtYW5hZ2VtZW50LCBTdHJhdGVneSwgUGxhbm5pbmcgJmFtc
DsgT3BlcmF0aW9u
PC90aXRsZT48L3RpdGxlcz48ZGF0ZXM+PHllYXI+MjAwOTwveWVhcj48L2Rhd
GVzPjxwdWJsaXNo
ZXI+SW5kaWE6RG9ybGluZyBLaW5kZXJzbGV5LCBMaWNlbnNlZXMgb2YgUH
JlbnRpY2UtSGFsbDwv
cHVibGlzaGVyPjx1cmxzPjwvdXJscz48L3JlY29yZD48L0NpdGU+PC9FbmROb3Rl
PgB=
PEVuZE5vdGU+PENpdGU+PEF1dGhvcj5BbmRlcnNvbjwvQXV0aG9yPjxZZWFy
PjE5OTg8L1llYXI+
PFJlY051bT4zNDwvUmVjTnVtPjxyZWNvcmQ+PHJlYy1udW1iZXI+MzQ8L3JlY
y1udW1iZXI+PGZv
cmVpZ24ta2V5cz48a2V5IGFwcD0iRU4iIGRiLWlkPSJ6dGF3ejl0YW94OXdkcGV
wNTJoeGZ2dGMy
cDI1c3hzcDV3dGQiPjM0PC9rZXk+PC9mb3JlaWduLWtleXM+PHJlZi10eXBlIG5hbWU9IkpvdXJu
YWwgQXJ0aWNsZSI+MTc8L3JlZi10eXBlPjxjb250cmlidXRvcnM+PGF1dGhvcnM
+PGF1dGhvcj5B
bmRlcnNvbiwgTS5HLjwvYXV0aG9yPjxhdXRob3I+S2F0eiwgUC5CLjwvYXV0aG
9yPjwvYXV0aG9y
cz48L2NvbnRyaWJ1dG9ycz48dGl0bGVzPjx0aXRsZT5TdHJhdGVnaWMgc291cm
Npbmc8L3RpdGxl
PjxzZWNvbmRhcnktdGl0bGU+SW50ZXJuYXRpb25hbCBKb3VybmFsIG9mIExvZ
2lzdGljcyBNYW5h
Z2VtZW50LCBUaGU8L3NlY29uZGFyeS10aXRsZT48L3RpdGxlcz48cGVyaW9ka
WNhbD48ZnVsbC10
aXRsZT5JbnRlcm5hdGlvbmFsIEpvdXJuYWwgb2YgTG9naXN0aWNzIE1hbmFnZ
W1lbnQsIFRoZTwv
ZnVsbC10aXRsZT48L3BlcmlvZGljYWw+PHBhZ2VzPjEtMTM8L3BhZ2VzPjx2b2
x1bWU+OTwvdm9sdW1lPjxudW1iZXI+MTwvbnVtYmVyPjxkYXRlcz48eWVhcj4xOTk4PC95ZWFyPj
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
9/62
Role of TEAM in SCM implementation9
wvZGF0ZXM+PHB1
Ymxpc2hlcj5NQ0IgVVAgTHRkPC9wdWJsaXNoZXI+PGlzYm4+MDk1Ny00MDk
zPC9pc2JuPjx1cmxz
PjwvdXJscz48L3JlY29yZD48L0NpdGU+PENpdGU+PEF1dGhvcj5CaXJvdTwvQX
V0aG9yPjxZZWFy
PjE5OTg8L1llYXI+PFJlY051bT4zMjwvUmVjTnVtPjxyZWNvcmQ+PHJlYy1udW1
iZXI+MzI8L3Jl
Yy1udW1iZXI+PGZvcmVpZ24ta2V5cz48a2V5IGFwcD0iRU4iIGRiLWlkPSJ6dGF
3ejl0YW94OXdk
cGVwNTJoeGZ2dGMycDI1c3hzcDV3dGQiPjMyPC9rZXk+PC9mb3JlaWduLWtle
XM+PHJlZi10eXBl
IG5hbWU9IkpvdXJuYWwgQXJ0aWNsZSI+MTc8L3JlZi10eXBlPjxjb250cmlidXRv
cnM+PGF1dGhv
cnM+PGF1dGhvcj5CaXJvdSwgTC5NLjwvYXV0aG9yPjxhdXRob3I+RmF3Y2V0d
CwgUy5FLjwvYXV0
aG9yPjxhdXRob3I+TWFnbmFuLCBHLk0uPC9hdXRob3I+PC9hdXRob3JzPjwvY2
9udHJpYnV0b3Jz
Pjx0aXRsZXM+PHRpdGxlPlRoZSBwcm9kdWN0IGxpZmUgY3ljbGU6IGEgdG9vb
CBmb3IgZnVuY3Rpb25hbCBzdHJhdGVnaWMgYWxpZ25tZW50PC90aXRsZT48c2Vjb25kYXJ5LXRp
dGxlPkpvdXJuYWwg
b2YgU3VwcGx5IENoYWluIE1hbmFnZW1lbnQ8L3NlY29uZGFyeS10aXRsZT48L
3RpdGxlcz48cGVy
aW9kaWNhbD48ZnVsbC10aXRsZT5Kb3VybmFsIG9mIFN1cHBseSBDaGFpbiBN
YW5hZ2VtZW50PC9m
dWxsLXRpdGxlPjwvcGVyaW9kaWNhbD48cGFnZXM+MzctNTI8L3BhZ2VzPjx2b
2x1bWU+MzQ8L3Zv
bHVtZT48bnVtYmVyPjI8L251bWJlcj48ZGF0ZXM+PHllYXI+MTk5ODwveWVhc
j48L2RhdGVzPjxw
dWJsaXNoZXI+Sm9obiBXaWxleSAmYW1wOyBTb25zPC9wdWJsaXNoZXI+PGl
zYm4+MTc0NS00OTNY
PC9pc2JuPjx1cmxzPjwvdXJscz48L3JlY29yZD48L0NpdGU+PENpdGU+PEF1dGhv
cj5CaWxsaW5n
dG9uPC9BdXRob3I+PFllYXI+MTk5NDwvWWVhcj48UmVjTnVtPjMzPC9SZWNOdW0+PHJlY29yZD48
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
10/62
Role of TEAM in SCM implementation10
cmVjLW51bWJlcj4zMzwvcmVjLW51bWJlcj48Zm9yZWlnbi1rZXlzPjxrZXkgYXB
wPSJFTiIgZGIt
aWQ9Inp0YXd6OXRhb3g5d2RwZXA1Mmh4ZnZ0YzJwMjVzeHNwNXd0ZCI+Mz
M8L2tleT48L2ZvcmVp
Z24ta2V5cz48cmVmLXR5cGUgbmFtZT0iSm91cm5hbCBBcnRpY2xlIj4xNzwvcm
VmLXR5cGU+PGNv
bnRyaWJ1dG9ycz48YXV0aG9ycz48YXV0aG9yPkJpbGxpbmd0b24sIEMuPC9hdX
Rob3I+PC9hdXRo
b3JzPjwvY29udHJpYnV0b3JzPjx0aXRsZXM+PHRpdGxlPlN0cmF0ZWdpYyBzdX
BwbHkgY2hhaW4g
bWFuYWdlbWVudDwvdGl0bGU+PHNlY29uZGFyeS10aXRsZT5PUi9NUyBUb2R
heTwvc2Vjb25kYXJ5
LXRpdGxlPjwvdGl0bGVzPjxwZXJpb2RpY2FsPjxmdWxsLXRpdGxlPk9SL01TIFR
vZGF5PC9mdWxs
LXRpdGxlPjwvcGVyaW9kaWNhbD48cGFnZXM+MjAtMjc8L3BhZ2VzPjx2b2x1b
WU+MjE8L3ZvbHVt
ZT48bnVtYmVyPjI8L251bWJlcj48ZGF0ZXM+PHllYXI+MTk5NDwveWVhcj48L2
RhdGVzPjx1cmxz
PjwvdXJscz48L3JlY29yZD48L0NpdGU+PENpdGU+PEF1dGhvcj5TdW5pbDwvQXV0aG9yPjxZZWFy
PjIwMDk8L1llYXI+PFJlY051bT4zNTwvUmVjTnVtPjxyZWNvcmQ+PHJlYy1udW
1iZXI+MzU8L3Jl
Yy1udW1iZXI+PGZvcmVpZ24ta2V5cz48a2V5IGFwcD0iRU4iIGRiLWlkPSJ6dGF
3ejl0YW94OXdk
cGVwNTJoeGZ2dGMycDI1c3hzcDV3dGQiPjM1PC9rZXk+PC9mb3JlaWduLWtle
XM+PHJlZi10eXBl
IG5hbWU9IkJvb2siPjY8L3JlZi10eXBlPjxjb250cmlidXRvcnM+PGF1dGhvcnM+PG
F1dGhvcj5T
dW5pbCwgQy48L2F1dGhvcj48YXV0aG9yPk1laW5kbCwgUC48L2F1dGhvcj48YX
V0aG9yPkthcmxh
LCBELlYuPC9hdXRob3I+PC9hdXRob3JzPjwvY29udHJpYnV0b3JzPjx0aXRsZXM
+PHRpdGxlPlN1
cHBseSBjaGFpbiBtYW5hZ2VtZW50LCBTdHJhdGVneSwgUGxhbm5pbmcgJmFtc
DsgT3BlcmF0aW9uPC90aXRsZT48L3RpdGxlcz48ZGF0ZXM+PHllYXI+MjAwOTwveWVhcj48L2Rhd
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
11/62
Role of TEAM in SCM implementation11
GVzPjxwdWJsaXNo
ZXI+SW5kaWE6RG9ybGluZyBLaW5kZXJzbGV5LCBMaWNlbnNlZXMgb2YgUH
JlbnRpY2UtSGFsbDwv
cHVibGlzaGVyPjx1cmxzPjwvdXJscz48L3JlY29yZD48L0NpdGU+PC9FbmROb3Rl
PgB= (Billington 1994; Anderson and Katz 1998; Birou, Fawcett et al. 1998; Sunil,
Meindl et al. 2009). A well integrated and aligned supply chain not only is a source of
satisfaction for its end consumers but also for its share holders. Because well aligned
supply chains become a source of value creation for its share holders by minimizing
costs and maximizing market share. (Lee 2000)
Effectiveness of supply chain is heavily dependent upon information sharing to
create alignment among all the stake holders. Companies succeeding in developing
such behaviors can provide rapid access to the required information, which enables
the company to respond to customer requirements much faster than the competitors
(Sezen 2008). Companies now a days need to be aligned starting from the design
stage of the new product and continuing this alignment till the point of consumption
by the end consumer. To get this level of integration at a minimum cost and with
higher level of accuracy, even though supply chain partners exist in two different
parts of the world, we need the help of information technology (IT). Use of IT is
radically altering the basis for competing supply chains. IT helps to connect the wholesupply chain in a single unit by contributing in the creation of products, services,
distribution channels, and links with customers, suppliers and other stakeholders(Van
Der Zee and De Jong 1999).
Use of Information technology has revolutionized the business environment and
makes it possible to replace the physical inventory with the virtual inventory
(Christopher 2000; Graham and Hardaker 2000). Information technology is the
biggest enabler for creating seamless alignment within the organization among
different functions and outside the organization with all the suppliers and customers.
A well aligned supply chain enables the company to compete on the basis of speed
and flexibility, while at the same time holding minimum inventory in the whole
supply chain (Power 2005).
Ethics
Companies do exist in the market to earn profit for their share holders, but it
should not be on the expense of its employees health, consumers concerns,
environmental destructions or damage to the societal values. Rather companies shouldbe investing for the betterment of people, environment and society as a whole.
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
12/62
Role of TEAM in SCM implementation12
Corporate social responsibility is consists of two main characteristics. On one
hand it describes the relationship between business and the larger society, and on the
other hand it refers to companys voluntary activities in the area of environmental and
social issues
PEVuZE5vdGU+PENpdGU+PEF1dGhvcj5NY1dpbGxpYW1zPC9BdXRob3I+PFllY
XI+MjAwMTwvWWVh
cj48UmVjTnVtPjQwPC9SZWNOdW0+PHJlY29yZD48cmVjLW51bWJlcj40MDwv
cmVjLW51bWJlcj48
Zm9yZWlnbi1rZXlzPjxrZXkgYXBwPSJFTiIgZGItaWQ9Inp0YXd6OXRhb3g5d2R
wZXA1Mmh4ZnZ0
YzJwMjVzeHNwNXd0ZCI+NDA8L2tleT48L2ZvcmVpZ24ta2V5cz48cmVmLXR5c
GUgbmFtZT0iSm91
cm5hbCBBcnRpY2xlIj4xNzwvcmVmLXR5cGU+PGNvbnRyaWJ1dG9ycz48YXV0
aG9ycz48YXV0aG9y
Pk1jV2lsbGlhbXMsIEEuPC9hdXRob3I+PGF1dGhvcj5TaWVnZWwsIEQuPC9hdX
Rob3I+PC9hdXRo
b3JzPjwvY29udHJpYnV0b3JzPjx0aXRsZXM+PHRpdGxlPkNvcnBvcmF0ZSBzb2N
pYWwgcmVzcG9u
c2liaWxpdHk6IEEgdGhlb3J5IG9mIHRoZSBmaXJtIHBlcnNwZWN0aXZlPC90aXRsZT48c2Vjb25k
YXJ5LXRpdGxlPkFjYWRlbXkgb2YgbWFuYWdlbWVudCByZXZpZXc8L3NlY29
uZGFyeS10aXRsZT48
L3RpdGxlcz48cGVyaW9kaWNhbD48ZnVsbC10aXRsZT5BY2FkZW15IG9mIG1hb
mFnZW1lbnQgcmV2
aWV3PC9mdWxsLXRpdGxlPjwvcGVyaW9kaWNhbD48cGFnZXM+MTE3LTEyN
zwvcGFnZXM+PHZvbHVt
ZT4yNjwvdm9sdW1lPjxudW1iZXI+MTwvbnVtYmVyPjxkYXRlcz48eWVhcj4yMD
AxPC95ZWFyPjwv
ZGF0ZXM+PHB1Ymxpc2hlcj5KU1RPUjwvcHVibGlzaGVyPjxpc2JuPjAzNjMtNz
QyNTwvaXNibj48
dXJscz48L3VybHM+PC9yZWNvcmQ+PC9DaXRlPjxDaXRlPjxBdXRob3I+Q2Fyc
m9sbDwvQXV0aG9y
PjxZZWFyPjIwMDg8L1llYXI+PFJlY051bT40MTwvUmVjTnVtPjxyZWNvcmQ+P
HJlYy1udW1iZXI+NDE8L3JlYy1udW1iZXI+PGZvcmVpZ24ta2V5cz48a2V5IGFwcD0iRU4iIGRiLWl
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
13/62
Role of TEAM in SCM implementation13
kPSJ6dGF3ejl0
YW94OXdkcGVwNTJoeGZ2dGMycDI1c3hzcDV3dGQiPjQxPC9rZXk+PC9mb3Jla
WduLWtleXM+PHJl
Zi10eXBlIG5hbWU9IkJvb2siPjY8L3JlZi10eXBlPjxjb250cmlidXRvcnM+PGF1dGh
vcnM+PGF1
dGhvcj5DYXJyb2xsLCBBLkIuPC9hdXRob3I+PGF1dGhvcj5CdWNoaG9sdHosIEE
uSy48L2F1dGhv
cj48L2F1dGhvcnM+PC9jb250cmlidXRvcnM+PHRpdGxlcz48dGl0bGU+QnVzaW5l
c3MgYW5kIHNv
Y2lldHk6IEV0aGljcyBhbmQgc3Rha2Vob2xkZXIgbWFuYWdlbWVudDwvdGl0bG
U+PC90aXRsZXM+
PGRhdGVzPjx5ZWFyPjIwMDg8L3llYXI+PC9kYXRlcz48cHVibGlzaGVyPlNvdX
RoLVdlc3Rlcm4g
UHViPC9wdWJsaXNoZXI+PGlzYm4+MDMyNDU2OTM5NDwvaXNibj48dXJscz
48L3VybHM+PC9yZWNv
cmQ+PC9DaXRlPjxDaXRlPjxBdXRob3I+SGlsbDwvQXV0aG9yPjxZZWFyPjIwM
DM8L1llYXI+PFJl
Y051bT40MjwvUmVjTnVtPjxyZWNvcmQ+PHJlYy1udW1iZXI+NDI8L3JlYy1ud
W1iZXI+PGZvcmVpZ24ta2V5cz48a2V5IGFwcD0iRU4iIGRiLWlkPSJ6dGF3ejl0YW94OXdkcGVwNTJo
eGZ2dGMycDI1
c3hzcDV3dGQiPjQyPC9rZXk+PC9mb3JlaWduLWtleXM+PHJlZi10eXBlIG5hbWU
9IkpvdXJuYWwg
QXJ0aWNsZSI+MTc8L3JlZi10eXBlPjxjb250cmlidXRvcnM+PGF1dGhvcnM+PGF1
dGhvcj5IaWxs
LCBSLlAuPC9hdXRob3I+PGF1dGhvcj5TdGVwaGVucywgRC48L2F1dGhvcj48YX
V0aG9yPlNtaXRo
LCBJLjwvYXV0aG9yPjwvYXV0aG9ycz48L2NvbnRyaWJ1dG9ycz48dGl0bGVzPj
x0aXRsZT5Db3Jw
b3JhdGUgc29jaWFsIHJlc3BvbnNpYmlsaXR5OiBhbiBleGFtaW5hdGlvbiBvZiBpbm
RpdmlkdWFs
IGZpcm0gYmVoYXZpb3I8L3RpdGxlPjxzZWNvbmRhcnktdGl0bGU+QnVzaW5lc3
MgYW5kIFNvY2ll
dHkgUmV2aWV3PC9zZWNvbmRhcnktdGl0bGU+PC90aXRsZXM+PHBlcmlvZGljYWw+PGZ1bGwtdGl0
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
14/62
Role of TEAM in SCM implementation14
bGU+QnVzaW5lc3MgYW5kIFNvY2lldHkgUmV2aWV3PC9mdWxsLXRpdGxlPjw
vcGVyaW9kaWNhbD48
cGFnZXM+MzM5LTM2NDwvcGFnZXM+PHZvbHVtZT4xMDg8L3ZvbHVtZT48
bnVtYmVyPjM8L251bWJl
cj48ZGF0ZXM+PHllYXI+MjAwMzwveWVhcj48L2RhdGVzPjxwdWJsaXNoZXI+
Sm9obiBXaWxleSAm
YW1wOyBTb25zPC9wdWJsaXNoZXI+PGlzYm4+MTQ2Ny04NTk0PC9pc2JuPjx1
cmxzPjwvdXJscz48 L3JlY29yZD48L0NpdGU+PC9FbmROb3RlPn==
PEVuZE5vdGU+PENpdGU+PEF1dGhvcj5NY1dpbGxpYW1zPC9BdXRob3I+PFllY
XI+MjAwMTwvWWVh
cj48UmVjTnVtPjQwPC9SZWNOdW0+PHJlY29yZD48cmVjLW51bWJlcj40MDwv
cmVjLW51bWJlcj48
Zm9yZWlnbi1rZXlzPjxrZXkgYXBwPSJFTiIgZGItaWQ9Inp0YXd6OXRhb3g5d2R
wZXA1Mmh4ZnZ0
YzJwMjVzeHNwNXd0ZCI+NDA8L2tleT48L2ZvcmVpZ24ta2V5cz48cmVmLXR5c
GUgbmFtZT0iSm91
cm5hbCBBcnRpY2xlIj4xNzwvcmVmLXR5cGU+PGNvbnRyaWJ1dG9ycz48YXV0
aG9ycz48YXV0aG9y
Pk1jV2lsbGlhbXMsIEEuPC9hdXRob3I+PGF1dGhvcj5TaWVnZWwsIEQuPC9hdXRob3I+PC9hdXRo
b3JzPjwvY29udHJpYnV0b3JzPjx0aXRsZXM+PHRpdGxlPkNvcnBvcmF0ZSBzb2N
pYWwgcmVzcG9u
c2liaWxpdHk6IEEgdGhlb3J5IG9mIHRoZSBmaXJtIHBlcnNwZWN0aXZlPC90aXR
sZT48c2Vjb25k
YXJ5LXRpdGxlPkFjYWRlbXkgb2YgbWFuYWdlbWVudCByZXZpZXc8L3NlY29
uZGFyeS10aXRsZT48
L3RpdGxlcz48cGVyaW9kaWNhbD48ZnVsbC10aXRsZT5BY2FkZW15IG9mIG1hb
mFnZW1lbnQgcmV2
aWV3PC9mdWxsLXRpdGxlPjwvcGVyaW9kaWNhbD48cGFnZXM+MTE3LTEyN
zwvcGFnZXM+PHZvbHVt
ZT4yNjwvdm9sdW1lPjxudW1iZXI+MTwvbnVtYmVyPjxkYXRlcz48eWVhcj4yMD
AxPC95ZWFyPjwv
ZGF0ZXM+PHB1Ymxpc2hlcj5KU1RPUjwvcHVibGlzaGVyPjxpc2JuPjAzNjMtNz
QyNTwvaXNibj48dXJscz48L3VybHM+PC9yZWNvcmQ+PC9DaXRlPjxDaXRlPjxBdXRob3I+Q2Fyc
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
15/62
Role of TEAM in SCM implementation15
m9sbDwvQXV0aG9y
PjxZZWFyPjIwMDg8L1llYXI+PFJlY051bT40MTwvUmVjTnVtPjxyZWNvcmQ+P
HJlYy1udW1iZXI+
NDE8L3JlYy1udW1iZXI+PGZvcmVpZ24ta2V5cz48a2V5IGFwcD0iRU4iIGRiLWl
kPSJ6dGF3ejl0
YW94OXdkcGVwNTJoeGZ2dGMycDI1c3hzcDV3dGQiPjQxPC9rZXk+PC9mb3Jla
WduLWtleXM+PHJl
Zi10eXBlIG5hbWU9IkJvb2siPjY8L3JlZi10eXBlPjxjb250cmlidXRvcnM+PGF1dGh
vcnM+PGF1
dGhvcj5DYXJyb2xsLCBBLkIuPC9hdXRob3I+PGF1dGhvcj5CdWNoaG9sdHosIEE
uSy48L2F1dGhv
cj48L2F1dGhvcnM+PC9jb250cmlidXRvcnM+PHRpdGxlcz48dGl0bGU+QnVzaW5l
c3MgYW5kIHNv
Y2lldHk6IEV0aGljcyBhbmQgc3Rha2Vob2xkZXIgbWFuYWdlbWVudDwvdGl0bG
U+PC90aXRsZXM+
PGRhdGVzPjx5ZWFyPjIwMDg8L3llYXI+PC9kYXRlcz48cHVibGlzaGVyPlNvdX
RoLVdlc3Rlcm4g
UHViPC9wdWJsaXNoZXI+PGlzYm4+MDMyNDU2OTM5NDwvaXNibj48dXJscz
48L3VybHM+PC9yZWNvcmQ+PC9DaXRlPjxDaXRlPjxBdXRob3I+SGlsbDwvQXV0aG9yPjxZZWFyPjIwM
DM8L1llYXI+PFJl
Y051bT40MjwvUmVjTnVtPjxyZWNvcmQ+PHJlYy1udW1iZXI+NDI8L3JlYy1ud
W1iZXI+PGZvcmVp
Z24ta2V5cz48a2V5IGFwcD0iRU4iIGRiLWlkPSJ6dGF3ejl0YW94OXdkcGVwNTJo
eGZ2dGMycDI1
c3hzcDV3dGQiPjQyPC9rZXk+PC9mb3JlaWduLWtleXM+PHJlZi10eXBlIG5hbWU
9IkpvdXJuYWwg
QXJ0aWNsZSI+MTc8L3JlZi10eXBlPjxjb250cmlidXRvcnM+PGF1dGhvcnM+PGF1
dGhvcj5IaWxs
LCBSLlAuPC9hdXRob3I+PGF1dGhvcj5TdGVwaGVucywgRC48L2F1dGhvcj48YX
V0aG9yPlNtaXRo
LCBJLjwvYXV0aG9yPjwvYXV0aG9ycz48L2NvbnRyaWJ1dG9ycz48dGl0bGVzPj
x0aXRsZT5Db3Jw
b3JhdGUgc29jaWFsIHJlc3BvbnNpYmlsaXR5OiBhbiBleGFtaW5hdGlvbiBvZiBpbmRpdmlkdWFs
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
16/62
Role of TEAM in SCM implementation16
IGZpcm0gYmVoYXZpb3I8L3RpdGxlPjxzZWNvbmRhcnktdGl0bGU+QnVzaW5lc3
MgYW5kIFNvY2ll
dHkgUmV2aWV3PC9zZWNvbmRhcnktdGl0bGU+PC90aXRsZXM+PHBlcmlvZGlj
YWw+PGZ1bGwtdGl0
bGU+QnVzaW5lc3MgYW5kIFNvY2lldHkgUmV2aWV3PC9mdWxsLXRpdGxlPjw
vcGVyaW9kaWNhbD48
cGFnZXM+MzM5LTM2NDwvcGFnZXM+PHZvbHVtZT4xMDg8L3ZvbHVtZT48
bnVtYmVyPjM8L251bWJl
cj48ZGF0ZXM+PHllYXI+MjAwMzwveWVhcj48L2RhdGVzPjxwdWJsaXNoZXI+
Sm9obiBXaWxleSAm
YW1wOyBTb25zPC9wdWJsaXNoZXI+PGlzYm4+MTQ2Ny04NTk0PC9pc2JuPjx1
cmxzPjwvdXJscz48 L3JlY29yZD48L0NpdGU+PC9FbmROb3RlPn== (McWilliams
and Siegel 2001; Hill, Stephens et al. 2003; Carroll and Buchholtz 2008). CSR for
individual firms and companies have many well established parameters and guidelines
available, but there is very less work available which discusses the CSR covering the
whole supply chain. Although some concerns are being raised about some theoretical
and managerial ethical aspects of SCM, but so for now hardly any research has been
conducted regarding ethical values and standards of corporate thinking and strategies
of SCM (Svensson 2009). CSR is no longer the responsibility of any individualorganization; now it includes the whole supply chain (Andersen and Skjoett-Larsen
2009).
A partnership model of corporate ethics by Wood (2002) establishes basic
parameters for SCM researchers and practitioners. The partnership model guides to
concentrate not only within the organization ethics but also development of ethical
working model with the external partners as well. By taking this model as a base
researchers have worked to establish a supply chain ethics model that not only include
direct relationships but also the indirect relationships as well that could be of
importance keeping in view the whole supply chain. This model consists of four
approaches that may be derived from the relationships of organizations, the industry,
the marketplace and the society. It talks about ethical issues for a companys own
supply chain with immediate supplier and customer and enhances it to the end
supplier and end consumer of its own supply chain. Then it also emphasizes to
develop ethical standards for competing other supply chains and the society as a
whole. (Svensson and Bth 2008)
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
17/62
Role of TEAM in SCM implementation17
Motivation
It is the activation or energization of goal oriented behavior. Top management
motivation to implement SCM is the top most managerial support factor among the
four to achieve the highest levels of supply chain success (Fawcett, Ogden et al.2006). To get desired level of alignment among the supply chain partners the key
factor is to establish very strong top management commitment (Akkermans, Bogerd et
al. 1999). Most of the literature focuses on the importance of SCM, need of
collaboration and building trust among different supply chain partners for the
successful implementation of SCM; however very little has been written about the top
managements motivation and commitment levels (Fawcett, Ogden et al. 2006). With
the increase in technological advancements, customer interaction has also increased
and to fulfill their demands a more responsive supply chain is required. Now, it is also
the duty of top management to focus on the supply chain as a whole instead of distinct
functional performances (Hausman 2004).
Each and every member of the supply chain, either within the organization or
form outside must show commitment to SCM. Appropriate resources should be
assigned from across the functional bodies to get maximum output. Now, as only the
top management has the authority to allocate, relocate, align and control resources,
the maximum motivation and commitment is required from them. But it is not onlythe duty of top management but all the workers and middle managers should become
an active part of it to make supply chain implementation a successful one (Blackwell
and Blackwell 1999).
Most projects fails due to the ambitious goals and timing targets. Company
executives remain in search of a silver bullet that can bring the results overnight and
improves the companys bottom line. The three major lessons learned from an ERP
system implementation includes; do not be too ambitious with the timing and
expectations for rapid results; ensure accurate alignment between requirements and
system functionality; and critical importance of data accuracy. (Moller 2000)
So, its all about setting real time targets, proper planning, taking a holistic view
of the organization, and placing right resources in the right amount and at the right
places and above all the patience. This all can happen only if the top management is
convinced, self motivated and committed for the implementation of SCM in its true
spirit.
TEAM Model
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
18/62
Top Management
Motivation
Successful Supply Chain
Implementation
Ethics Based
Working
Trust
Building
Alignmen
t
Role of TEAM in SCM implementation18
Much has been written on the need to integrate and align supply chains
PEVuZE5vdGU+PENpdGU+PEF1dGhvcj5Gcm9obGljaDwvQXV0aG9yPjxZZWFy
PjIwMDE8L1llYXI+
PFJlY051bT4yMDwvUmVjTnVtPjxyZWNvcmQ+PHJlYy1udW1iZXI+MjA8L3JlY
y1udW1iZXI+PGZv
cmVpZ24ta2V5cz48a2V5IGFwcD0iRU4iIGRiLWlkPSJ6dGF3ejl0YW94OXdkcGV
wNTJoeGZ2dGMy
cDI1c3hzcDV3dGQiPjIwPC9rZXk+PC9mb3JlaWduLWtleXM+PHJlZi10eXBlIG5hbWU9IkpvdXJu
YWwgQXJ0aWNsZSI+MTc8L3JlZi10eXBlPjxjb250cmlidXRvcnM+PGF1dGhvcnM
+PGF1dGhvcj5G
cm9obGljaCwgTVQ8L2F1dGhvcj48YXV0aG9yPldlc3Ricm9vaywgUjwvYXV0aG9
yPjwvYXV0aG9y
cz48L2NvbnRyaWJ1dG9ycz48dGl0bGVzPjx0aXRsZT5BcmNzIG9mIGludGVncmF
0aW9uOiBhbiBp
bnRlcm5hdGlvbmFsIHN0dWR5IG9mIHN1cHBseSBjaGFpbiBzdHJhdGVnaWVzPC
90aXRsZT48c2Vj
b25kYXJ5LXRpdGxlPkpvdXJuYWwgb2YgT3BlcmF0aW9ucyBNYW5hZ2VtZW50
PC9zZWNvbmRhcnkt
dGl0bGU+PC90aXRsZXM+PHBlcmlvZGljYWw+PGZ1bGwtdGl0bGU+Sm91cm5h
bCBvZiBPcGVyYXRp
b25zIE1hbmFnZW1lbnQ8L2Z1bGwtdGl0bGU+PC9wZXJpb2RpY2FsPjxwYWdlcz4
xODUtMjAwPC9wYWdlcz48dm9sdW1lPjE5PC92b2x1bWU+PG51bWJlcj4yPC9udW1iZXI+PGRhdG
VzPjx5ZWFyPjIw
MDE8L3llYXI+PC9kYXRlcz48cHVibGlzaGVyPkVsc2V2aWVyPC9wdWJsaXNoZ
XI+PHVybHM+PC91
cmxzPjwvcmVjb3JkPjwvQ2l0ZT48Q2l0ZT48QXV0aG9yPkhveXQ8L0F1dGhvcj48
WWVhcj4yMDAw
PC9ZZWFyPjxSZWNOdW0+MjM8L1JlY051bT48cmVjb3JkPjxyZWMtbnVtYmVy
PjIzPC9yZWMtbnVt
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
19/62
Role of TEAM in SCM implementation19
YmVyPjxmb3JlaWduLWtleXM+PGtleSBhcHA9IkVOIiBkYi1pZD0ienRhd3o5dGFv
eDl3ZHBlcDUy
aHhmdnRjMnAyNXN4c3A1d3RkIj4yMzwva2V5PjwvZm9yZWlnbi1rZXlzPjxyZW
YtdHlwZSBuYW1l
PSJKb3VybmFsIEFydGljbGUiPjE3PC9yZWYtdHlwZT48Y29udHJpYnV0b3JzPjxh
dXRob3JzPjxh
dXRob3I+SG95dCwgSjwvYXV0aG9yPjxhdXRob3I+SHVxLCBGPC9hdXRob3I+P
C9hdXRob3JzPjwv
Y29udHJpYnV0b3JzPjx0aXRsZXM+PHRpdGxlPkZyb20gYXJtcy1sZW5ndGggdG8
gY29sbGFib3Jh
dGl2ZSByZWxhdGlvbnNoaXBzIGluIHRoZSBzdXBwbHkgY2hhaW48L3RpdGxlPj
xzZWNvbmRhcnkt
dGl0bGU+TWFuYWdlbWVudDwvc2Vjb25kYXJ5LXRpdGxlPjwvdGl0bGVzPjxwZ
XJpb2RpY2FsPjxm
dWxsLXRpdGxlPk1hbmFnZW1lbnQ8L2Z1bGwtdGl0bGU+PC9wZXJpb2RpY2FsPj
xwYWdlcz43NTAt
NzY0PC9wYWdlcz48dm9sdW1lPjMwPC92b2x1bWU+PG51bWJlcj45PC9udW1iZ
XI+PGRhdGVzPjx5
ZWFyPjIwMDA8L3llYXI+PC9kYXRlcz48dXJscz48L3VybHM+PC9yZWNvcmQ+PC9DaXRlPjxDaXRl
PjxBdXRob3I+TGFya2luczwvQXV0aG9yPjxZZWFyPjIwMDA8L1llYXI+PFJlY05
1bT41MzwvUmVj
TnVtPjxyZWNvcmQ+PHJlYy1udW1iZXI+NTM8L3JlYy1udW1iZXI+PGZvcmVpZ
24ta2V5cz48a2V5
IGFwcD0iRU4iIGRiLWlkPSJ6dGF3ejl0YW94OXdkcGVwNTJoeGZ2dGMycDI1c3
hzcDV3dGQiPjUz
PC9rZXk+PC9mb3JlaWduLWtleXM+PHJlZi10eXBlIG5hbWU9IkpvdXJuYWwgQ
XJ0aWNsZSI+MTc8
L3JlZi10eXBlPjxjb250cmlidXRvcnM+PGF1dGhvcnM+PGF1dGhvcj5MYXJraW5z
LCBNLjwvYXV0
aG9yPjxhdXRob3I+THVjZSwgSy48L2F1dGhvcj48L2F1dGhvcnM+PC9jb250cmlid
XRvcnM+PHRp
dGxlcz48dGl0bGU+QnVzaW5lc3MgYW5kIElUOiB3b3JrIHRvZ2V0aGVyIHRvIH
BsYW4gYW5kIHN1cHBvcnQgc3VwcGx5IGNoYWluIG1hbmFnZW1lbnQgaW5pdGlhdGl2ZXM8L3Rpd
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
20/62
Role of TEAM in SCM implementation20
GxlPjxzZWNvbmRh
cnktdGl0bGU+UHVscCAmYW1wOyBwYXBlciBDYW5hZGE8L3NlY29uZGFyeS
10aXRsZT48L3RpdGxl
cz48cGVyaW9kaWNhbD48ZnVsbC10aXRsZT5QdWxwICZhbXA7IHBhcGVyIENh
bmFkYTwvZnVsbC10
aXRsZT48L3BlcmlvZGljYWw+PHBhZ2VzPjEyLTE0PC9wYWdlcz48dm9sdW1lPj
EwMTwvdm9sdW1l
PjxudW1iZXI+NDwvbnVtYmVyPjxkYXRlcz48eWVhcj4yMDAwPC95ZWFyPjwv
ZGF0ZXM+PHB1Ymxp
c2hlcj5Tb3V0aGFtPC9wdWJsaXNoZXI+PGlzYm4+MDMxNi00MDA0PC9pc2JuPj
x1cmxzPjwvdXJs
cz48L3JlY29yZD48L0NpdGU+PENpdGU+PEF1dGhvcj5MZWU8L0F1dGhvcj48W
WVhcj4yMDAwPC9Z
ZWFyPjxSZWNOdW0+NDk8L1JlY051bT48cmVjb3JkPjxyZWMtbnVtYmVyPjQ5P
C9yZWMtbnVtYmVy
Pjxmb3JlaWduLWtleXM+PGtleSBhcHA9IkVOIiBkYi1pZD0ienRhd3o5dGFveDl3Z
HBlcDUyaHhm
dnRjMnAyNXN4c3A1d3RkIj40OTwva2V5PjwvZm9yZWlnbi1rZXlzPjxyZWYtdHl
wZSBuYW1lPSJKb3VybmFsIEFydGljbGUiPjE3PC9yZWYtdHlwZT48Y29udHJpYnV0b3JzPjxhdXRo
b3JzPjxhdXRo
b3I+TGVlLCBILkwuPC9hdXRob3I+PC9hdXRob3JzPjwvY29udHJpYnV0b3JzPjx0
aXRsZXM+PHRp
dGxlPkNyZWF0aW5nIHZhbHVlIHRocm91Z2ggc3VwcGx5IGNoYWluIGludGVnc
mF0aW9uPC90aXRs
ZT48c2Vjb25kYXJ5LXRpdGxlPlN1cHBseSBDaGFpbiBNYW5hZ2VtZW50IFJldml
ldzwvc2Vjb25k
YXJ5LXRpdGxlPjwvdGl0bGVzPjxwZXJpb2RpY2FsPjxmdWxsLXRpdGxlPlN1cH
BseSBDaGFpbiBN
YW5hZ2VtZW50IFJldmlldzwvZnVsbC10aXRsZT48L3BlcmlvZGljYWw+PHBhZ2
VzPjMwLTM2PC9w
YWdlcz48dm9sdW1lPjQ8L3ZvbHVtZT48bnVtYmVyPjQ8L251bWJlcj48ZGF0ZX
M+PHllYXI+MjAw
MDwveWVhcj48L2RhdGVzPjx1cmxzPjwvdXJscz48L3JlY29yZD48L0NpdGU+PENpdGU+PEF1dGhv
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
21/62
Role of TEAM in SCM implementation21
cj5Qb3dlcjwvQXV0aG9yPjxZZWFyPjIwMDU8L1llYXI+PFJlY051bT4zMTwvUm
VjTnVtPjxyZWNv
cmQ+PHJlYy1udW1iZXI+MzE8L3JlYy1udW1iZXI+PGZvcmVpZ24ta2V5cz48a2V
5IGFwcD0iRU4i
IGRiLWlkPSJ6dGF3ejl0YW94OXdkcGVwNTJoeGZ2dGMycDI1c3hzcDV3dGQiPj
MxPC9rZXk+PC9m
b3JlaWduLWtleXM+PHJlZi10eXBlIG5hbWU9IkpvdXJuYWwgQXJ0aWNsZSI+M
Tc8L3JlZi10eXBl
Pjxjb250cmlidXRvcnM+PGF1dGhvcnM+PGF1dGhvcj5Qb3dlciwgRC48L2F1dGhvc
j48L2F1dGhv
cnM+PC9jb250cmlidXRvcnM+PHRpdGxlcz48dGl0bGU+U3VwcGx5IGNoYWluIG
1hbmFnZW1lbnQg
aW50ZWdyYXRpb24gYW5kIGltcGxlbWVudGF0aW9uOiBhIGxpdGVyYXR1cmU
gcmV2aWV3PC90aXRs
ZT48c2Vjb25kYXJ5LXRpdGxlPlN1cHBseSBDaGFpbiBNYW5hZ2VtZW50OiBBbi
BJbnRlcm5hdGlv
bmFsIEpvdXJuYWw8L3NlY29uZGFyeS10aXRsZT48L3RpdGxlcz48cGVyaW9ka
WNhbD48ZnVsbC10
aXRsZT5TdXBwbHkgQ2hhaW4gTWFuYWdlbWVudDogQW4gSW50ZXJuYXRpb25hbCBKb3VybmFsPC9m
dWxsLXRpdGxlPjwvcGVyaW9kaWNhbD48cGFnZXM+MjUyLTI2MzwvcGFnZX
M+PHZvbHVtZT4xMDwv
dm9sdW1lPjxudW1iZXI+NDwvbnVtYmVyPjxkYXRlcz48eWVhcj4yMDA1PC95Z
WFyPjwvZGF0ZXM+
PHB1Ymxpc2hlcj5FbWVyYWxkIEdyb3VwIFB1Ymxpc2hpbmcgTGltaXRlZDwvcH
VibGlzaGVyPjxp
c2JuPjEzNTktODU0NjwvaXNibj48dXJscz48L3VybHM+PC9yZWNvcmQ+PC9Da
XRlPjwvRW5kTm90 ZT5=
PEVuZE5vdGU+PENpdGU+PEF1dGhvcj5Gcm9obGljaDwvQXV0aG9yPjxZZWFy
PjIwMDE8L1llYXI+
PFJlY051bT4yMDwvUmVjTnVtPjxyZWNvcmQ+PHJlYy1udW1iZXI+MjA8L3JlY
y1udW1iZXI+PGZv
cmVpZ24ta2V5cz48a2V5IGFwcD0iRU4iIGRiLWlkPSJ6dGF3ejl0YW94OXdkcGV
wNTJoeGZ2dGMycDI1c3hzcDV3dGQiPjIwPC9rZXk+PC9mb3JlaWduLWtleXM+PHJlZi10eXBlIG5h
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
22/62
Role of TEAM in SCM implementation22
bWU9IkpvdXJu
YWwgQXJ0aWNsZSI+MTc8L3JlZi10eXBlPjxjb250cmlidXRvcnM+PGF1dGhvcnM
+PGF1dGhvcj5G
cm9obGljaCwgTVQ8L2F1dGhvcj48YXV0aG9yPldlc3Ricm9vaywgUjwvYXV0aG9
yPjwvYXV0aG9y
cz48L2NvbnRyaWJ1dG9ycz48dGl0bGVzPjx0aXRsZT5BcmNzIG9mIGludGVncmF
0aW9uOiBhbiBp
bnRlcm5hdGlvbmFsIHN0dWR5IG9mIHN1cHBseSBjaGFpbiBzdHJhdGVnaWVzPC
90aXRsZT48c2Vj
b25kYXJ5LXRpdGxlPkpvdXJuYWwgb2YgT3BlcmF0aW9ucyBNYW5hZ2VtZW50
PC9zZWNvbmRhcnkt
dGl0bGU+PC90aXRsZXM+PHBlcmlvZGljYWw+PGZ1bGwtdGl0bGU+Sm91cm5h
bCBvZiBPcGVyYXRp
b25zIE1hbmFnZW1lbnQ8L2Z1bGwtdGl0bGU+PC9wZXJpb2RpY2FsPjxwYWdlcz4
xODUtMjAwPC9w
YWdlcz48dm9sdW1lPjE5PC92b2x1bWU+PG51bWJlcj4yPC9udW1iZXI+PGRhdG
VzPjx5ZWFyPjIw
MDE8L3llYXI+PC9kYXRlcz48cHVibGlzaGVyPkVsc2V2aWVyPC9wdWJsaXNoZ
XI+PHVybHM+PC91cmxzPjwvcmVjb3JkPjwvQ2l0ZT48Q2l0ZT48QXV0aG9yPkhveXQ8L0F1dGhvcj48
WWVhcj4yMDAw
PC9ZZWFyPjxSZWNOdW0+MjM8L1JlY051bT48cmVjb3JkPjxyZWMtbnVtYmVy
PjIzPC9yZWMtbnVt
YmVyPjxmb3JlaWduLWtleXM+PGtleSBhcHA9IkVOIiBkYi1pZD0ienRhd3o5dGFv
eDl3ZHBlcDUy
aHhmdnRjMnAyNXN4c3A1d3RkIj4yMzwva2V5PjwvZm9yZWlnbi1rZXlzPjxyZW
YtdHlwZSBuYW1l
PSJKb3VybmFsIEFydGljbGUiPjE3PC9yZWYtdHlwZT48Y29udHJpYnV0b3JzPjxh
dXRob3JzPjxh
dXRob3I+SG95dCwgSjwvYXV0aG9yPjxhdXRob3I+SHVxLCBGPC9hdXRob3I+P
C9hdXRob3JzPjwv
Y29udHJpYnV0b3JzPjx0aXRsZXM+PHRpdGxlPkZyb20gYXJtcy1sZW5ndGggdG8
gY29sbGFib3Jh
dGl2ZSByZWxhdGlvbnNoaXBzIGluIHRoZSBzdXBwbHkgY2hhaW48L3RpdGxlPjxzZWNvbmRhcnkt
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
23/62
Role of TEAM in SCM implementation23
dGl0bGU+TWFuYWdlbWVudDwvc2Vjb25kYXJ5LXRpdGxlPjwvdGl0bGVzPjxwZ
XJpb2RpY2FsPjxm
dWxsLXRpdGxlPk1hbmFnZW1lbnQ8L2Z1bGwtdGl0bGU+PC9wZXJpb2RpY2FsPj
xwYWdlcz43NTAt
NzY0PC9wYWdlcz48dm9sdW1lPjMwPC92b2x1bWU+PG51bWJlcj45PC9udW1iZ
XI+PGRhdGVzPjx5
ZWFyPjIwMDA8L3llYXI+PC9kYXRlcz48dXJscz48L3VybHM+PC9yZWNvcmQ+
PC9DaXRlPjxDaXRl
PjxBdXRob3I+TGFya2luczwvQXV0aG9yPjxZZWFyPjIwMDA8L1llYXI+PFJlY05
1bT41MzwvUmVj
TnVtPjxyZWNvcmQ+PHJlYy1udW1iZXI+NTM8L3JlYy1udW1iZXI+PGZvcmVpZ
24ta2V5cz48a2V5
IGFwcD0iRU4iIGRiLWlkPSJ6dGF3ejl0YW94OXdkcGVwNTJoeGZ2dGMycDI1c3
hzcDV3dGQiPjUz
PC9rZXk+PC9mb3JlaWduLWtleXM+PHJlZi10eXBlIG5hbWU9IkpvdXJuYWwgQ
XJ0aWNsZSI+MTc8
L3JlZi10eXBlPjxjb250cmlidXRvcnM+PGF1dGhvcnM+PGF1dGhvcj5MYXJraW5z
LCBNLjwvYXV0
aG9yPjxhdXRob3I+THVjZSwgSy48L2F1dGhvcj48L2F1dGhvcnM+PC9jb250cmlidXRvcnM+PHRp
dGxlcz48dGl0bGU+QnVzaW5lc3MgYW5kIElUOiB3b3JrIHRvZ2V0aGVyIHRvIH
BsYW4gYW5kIHN1
cHBvcnQgc3VwcGx5IGNoYWluIG1hbmFnZW1lbnQgaW5pdGlhdGl2ZXM8L3Rpd
GxlPjxzZWNvbmRh
cnktdGl0bGU+UHVscCAmYW1wOyBwYXBlciBDYW5hZGE8L3NlY29uZGFyeS
10aXRsZT48L3RpdGxl
cz48cGVyaW9kaWNhbD48ZnVsbC10aXRsZT5QdWxwICZhbXA7IHBhcGVyIENh
bmFkYTwvZnVsbC10
aXRsZT48L3BlcmlvZGljYWw+PHBhZ2VzPjEyLTE0PC9wYWdlcz48dm9sdW1lPj
EwMTwvdm9sdW1l
PjxudW1iZXI+NDwvbnVtYmVyPjxkYXRlcz48eWVhcj4yMDAwPC95ZWFyPjwv
ZGF0ZXM+PHB1Ymxp
c2hlcj5Tb3V0aGFtPC9wdWJsaXNoZXI+PGlzYm4+MDMxNi00MDA0PC9pc2JuPj
x1cmxzPjwvdXJscz48L3JlY29yZD48L0NpdGU+PENpdGU+PEF1dGhvcj5MZWU8L0F1dGhvcj48W
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
24/62
Role of TEAM in SCM implementation24
WVhcj4yMDAwPC9Z
ZWFyPjxSZWNOdW0+NDk8L1JlY051bT48cmVjb3JkPjxyZWMtbnVtYmVyPjQ5P
C9yZWMtbnVtYmVy
Pjxmb3JlaWduLWtleXM+PGtleSBhcHA9IkVOIiBkYi1pZD0ienRhd3o5dGFveDl3Z
HBlcDUyaHhm
dnRjMnAyNXN4c3A1d3RkIj40OTwva2V5PjwvZm9yZWlnbi1rZXlzPjxyZWYtdHl
wZSBuYW1lPSJK
b3VybmFsIEFydGljbGUiPjE3PC9yZWYtdHlwZT48Y29udHJpYnV0b3JzPjxhdXRo
b3JzPjxhdXRo
b3I+TGVlLCBILkwuPC9hdXRob3I+PC9hdXRob3JzPjwvY29udHJpYnV0b3JzPjx0
aXRsZXM+PHRp
dGxlPkNyZWF0aW5nIHZhbHVlIHRocm91Z2ggc3VwcGx5IGNoYWluIGludGVnc
mF0aW9uPC90aXRs
ZT48c2Vjb25kYXJ5LXRpdGxlPlN1cHBseSBDaGFpbiBNYW5hZ2VtZW50IFJldml
ldzwvc2Vjb25k
YXJ5LXRpdGxlPjwvdGl0bGVzPjxwZXJpb2RpY2FsPjxmdWxsLXRpdGxlPlN1cH
BseSBDaGFpbiBN
YW5hZ2VtZW50IFJldmlldzwvZnVsbC10aXRsZT48L3BlcmlvZGljYWw+PHBhZ2
VzPjMwLTM2PC9wYWdlcz48dm9sdW1lPjQ8L3ZvbHVtZT48bnVtYmVyPjQ8L251bWJlcj48ZGF0ZX
M+PHllYXI+MjAw
MDwveWVhcj48L2RhdGVzPjx1cmxzPjwvdXJscz48L3JlY29yZD48L0NpdGU+PE
NpdGU+PEF1dGhv
cj5Qb3dlcjwvQXV0aG9yPjxZZWFyPjIwMDU8L1llYXI+PFJlY051bT4zMTwvUm
VjTnVtPjxyZWNv
cmQ+PHJlYy1udW1iZXI+MzE8L3JlYy1udW1iZXI+PGZvcmVpZ24ta2V5cz48a2V
5IGFwcD0iRU4i
IGRiLWlkPSJ6dGF3ejl0YW94OXdkcGVwNTJoeGZ2dGMycDI1c3hzcDV3dGQiPj
MxPC9rZXk+PC9m
b3JlaWduLWtleXM+PHJlZi10eXBlIG5hbWU9IkpvdXJuYWwgQXJ0aWNsZSI+M
Tc8L3JlZi10eXBl
Pjxjb250cmlidXRvcnM+PGF1dGhvcnM+PGF1dGhvcj5Qb3dlciwgRC48L2F1dGhvc
j48L2F1dGhv
cnM+PC9jb250cmlidXRvcnM+PHRpdGxlcz48dGl0bGU+U3VwcGx5IGNoYWluIG1hbmFnZW1lbnQg
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
25/62
Role of TEAM in SCM implementation25
aW50ZWdyYXRpb24gYW5kIGltcGxlbWVudGF0aW9uOiBhIGxpdGVyYXR1cmU
gcmV2aWV3PC90aXRs
ZT48c2Vjb25kYXJ5LXRpdGxlPlN1cHBseSBDaGFpbiBNYW5hZ2VtZW50OiBBbi
BJbnRlcm5hdGlv
bmFsIEpvdXJuYWw8L3NlY29uZGFyeS10aXRsZT48L3RpdGxlcz48cGVyaW9ka
WNhbD48ZnVsbC10
aXRsZT5TdXBwbHkgQ2hhaW4gTWFuYWdlbWVudDogQW4gSW50ZXJuYXRpb
25hbCBKb3VybmFsPC9m
dWxsLXRpdGxlPjwvcGVyaW9kaWNhbD48cGFnZXM+MjUyLTI2MzwvcGFnZX
M+PHZvbHVtZT4xMDwv
dm9sdW1lPjxudW1iZXI+NDwvbnVtYmVyPjxkYXRlcz48eWVhcj4yMDA1PC95Z
WFyPjwvZGF0ZXM+
PHB1Ymxpc2hlcj5FbWVyYWxkIEdyb3VwIFB1Ymxpc2hpbmcgTGltaXRlZDwvcH
VibGlzaGVyPjxp
c2JuPjEzNTktODU0NjwvaXNibj48dXJscz48L3VybHM+PC9yZWNvcmQ+PC9Da
XRlPjwvRW5kTm90 ZT5= (Hoyt and Huq 2000; Larkins and Luce 2000; Lee 2000;
Frohlich and Westbrook 2001; Power 2005), developing and establishing trust level
among the supply chain partners
PEVuZE5vdGU+PENpdGU+PEF1dGhvcj5MYSBMb25kZTwvQXV0aG9yPjxZZWFyPjIwMDI8L1llYXI+
PFJlY051bT40PC9SZWNOdW0+PHJlY29yZD48cmVjLW51bWJlcj40PC9yZWMtb
nVtYmVyPjxmb3Jl
aWduLWtleXM+PGtleSBhcHA9IkVOIiBkYi1pZD0ienRhd3o5dGFveDl3ZHBlcDU
yaHhmdnRjMnAy
NXN4c3A1d3RkIj40PC9rZXk+PC9mb3JlaWduLWtleXM+PHJlZi10eXBlIG5hbWU
9IkpvdXJuYWwg
QXJ0aWNsZSI+MTc8L3JlZi10eXBlPjxjb250cmlidXRvcnM+PGF1dGhvcnM+PGF1
dGhvcj5MYSBM
b25kZSwgQjwvYXV0aG9yPjwvYXV0aG9ycz48L2NvbnRyaWJ1dG9ycz48dGl0bG
VzPjx0aXRsZT5X
aG8gY2FuIHlvdSB0cnVzdCB0aGVzZSBkYXlzPzwvdGl0bGU+PHNlY29uZGFyeS
10aXRsZT5TdXBw
bHkgQ2hhaW4gTWFuYWdlbWVudCBSZXZpZXc8L3NlY29uZGFyeS10aXRsZT4
8L3RpdGxlcz48cGVyaW9kaWNhbD48ZnVsbC10aXRsZT5TdXBwbHkgQ2hhaW4gTWFuYWdlbWVudC
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
26/62
Role of TEAM in SCM implementation26
BSZXZpZXc8L2Z1bGwt
dGl0bGU+PC9wZXJpb2RpY2FsPjxwYWdlcz45LTEwPC9wYWdlcz48dm9sdW1lPj
Y8L3ZvbHVtZT48
bnVtYmVyPjM8L251bWJlcj48ZGF0ZXM+PHllYXI+MjAwMjwveWVhcj48L2Rhd
GVzPjx1cmxzPjwv
dXJscz48L3JlY29yZD48L0NpdGU+PENpdGU+PEF1dGhvcj5Nb3JnYW48L0F1dG
hvcj48WWVhcj4x
OTk0PC9ZZWFyPjxSZWNOdW0+Mjc8L1JlY051bT48cmVjb3JkPjxyZWMtbnVtY
mVyPjI3PC9yZWMt
bnVtYmVyPjxmb3JlaWduLWtleXM+PGtleSBhcHA9IkVOIiBkYi1pZD0ienRhd3o5
dGFveDl3ZHBl
cDUyaHhmdnRjMnAyNXN4c3A1d3RkIj4yNzwva2V5PjwvZm9yZWlnbi1rZXlzPjx
yZWYtdHlwZSBu
YW1lPSJKb3VybmFsIEFydGljbGUiPjE3PC9yZWYtdHlwZT48Y29udHJpYnV0b3J
zPjxhdXRob3Jz
PjxhdXRob3I+TW9yZ2FuLCBSLk0uPC9hdXRob3I+PGF1dGhvcj5IdW50LCBTLk
QuPC9hdXRob3I+
PC9hdXRob3JzPjwvY29udHJpYnV0b3JzPjx0aXRsZXM+PHRpdGxlPlRoZSBjb21t
aXRtZW50LXRydXN0IHRoZW9yeSBvZiByZWxhdGlvbnNoaXAgbWFya2V0aW5nPC90aXRsZT48
c2Vjb25kYXJ5LXRp
dGxlPnRoZSBqb3VybmFsIG9mIG1hcmtldGluZzwvc2Vjb25kYXJ5LXRpdGxlPjwv
dGl0bGVzPjxw
ZXJpb2RpY2FsPjxmdWxsLXRpdGxlPnRoZSBqb3VybmFsIG9mIG1hcmtldGluZzw
vZnVsbC10aXRs
ZT48L3BlcmlvZGljYWw+PHBhZ2VzPjIwLTM4PC9wYWdlcz48dm9sdW1lPjU4P
C92b2x1bWU+PG51
bWJlcj4zPC9udW1iZXI+PGRhdGVzPjx5ZWFyPjE5OTQ8L3llYXI+PC9kYXRlcz4
8cHVibGlzaGVy
PkpTVE9SPC9wdWJsaXNoZXI+PGlzYm4+MDAyMi0yNDI5PC9pc2JuPjx1cmxzPj
wvdXJscz48L3Jl
Y29yZD48L0NpdGU+PENpdGU+PEF1dGhvcj5Ld29uPC9BdXRob3I+PFllYXI+Mj
AwNDwvWWVhcj48
UmVjTnVtPjI1PC9SZWNOdW0+PHJlY29yZD48cmVjLW51bWJlcj4yNTwvcmVjLW51bWJlcj48Zm9y
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
27/62
Role of TEAM in SCM implementation27
ZWlnbi1rZXlzPjxrZXkgYXBwPSJFTiIgZGItaWQ9Inp0YXd6OXRhb3g5d2RwZXA
1Mmh4ZnZ0YzJw
MjVzeHNwNXd0ZCI+MjU8L2tleT48L2ZvcmVpZ24ta2V5cz48cmVmLXR5cGUgb
mFtZT0iSm91cm5h
bCBBcnRpY2xlIj4xNzwvcmVmLXR5cGU+PGNvbnRyaWJ1dG9ycz48YXV0aG9yc
z48YXV0aG9yPkt3
b24sIEkuVy5HLjwvYXV0aG9yPjxhdXRob3I+U3VoLCBULjwvYXV0aG9yPjwvY
XV0aG9ycz48L2Nv
bnRyaWJ1dG9ycz48dGl0bGVzPjx0aXRsZT5GYWN0b3JzIGFmZmVjdGluZyB0aG
UgbGV2ZWwgb2Yg
dHJ1c3QgYW5kIGNvbW1pdG1lbnQgaW4gc3VwcGx5IGNoYWluIHJlbGF0aW9uc
2hpcHM8L3RpdGxl
PjxzZWNvbmRhcnktdGl0bGU+Sm91cm5hbCBvZiBTdXBwbHkgQ2hhaW4gTWFu
YWdlbWVudDwvc2Vj
b25kYXJ5LXRpdGxlPjwvdGl0bGVzPjxwZXJpb2RpY2FsPjxmdWxsLXRpdGxlPkp
vdXJuYWwgb2Yg
U3VwcGx5IENoYWluIE1hbmFnZW1lbnQ8L2Z1bGwtdGl0bGU+PC9wZXJpb2Rp
Y2FsPjxwYWdlcz40
LTE0PC9wYWdlcz48dm9sdW1lPjQwPC92b2x1bWU+PG51bWJlcj4yPC9udW1iZXI+PGRhdGVzPjx5
ZWFyPjIwMDQ8L3llYXI+PC9kYXRlcz48cHVibGlzaGVyPkpvaG4gV2lsZXkgJmF
tcDsgU29uczwv
cHVibGlzaGVyPjxpc2JuPjE3NDUtNDkzWDwvaXNibj48dXJscz48L3VybHM+PC9
yZWNvcmQ+PC9D
aXRlPjxDaXRlPjxBdXRob3I+TGFkbzwvQXV0aG9yPjxZZWFyPjIwMDg8L1llYXI
+PFJlY051bT4y
PC9SZWNOdW0+PHJlY29yZD48cmVjLW51bWJlcj4yPC9yZWMtbnVtYmVyPjx
mb3JlaWduLWtleXM+
PGtleSBhcHA9IkVOIiBkYi1pZD0ienRhd3o5dGFveDl3ZHBlcDUyaHhmdnRjMnAy
NXN4c3A1d3Rk
Ij4yPC9rZXk+PC9mb3JlaWduLWtleXM+PHJlZi10eXBlIG5hbWU9IkpvdXJuYWw
gQXJ0aWNsZSI+
MTc8L3JlZi10eXBlPjxjb250cmlidXRvcnM+PGF1dGhvcnM+PGF1dGhvcj5MYWR
vLCBBQTwvYXV0aG9yPjxhdXRob3I+RGFudCwgUlI8L2F1dGhvcj48YXV0aG9yPlRla2xlYWIsIEFHP
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
28/62
Role of TEAM in SCM implementation28
C9hdXRob3I+
PC9hdXRob3JzPjwvY29udHJpYnV0b3JzPjx0aXRsZXM+PHRpdGxlPlRydXN0LW
9wcG9ydHVuaXNt
IHBhcmFkb3gsIHJlbGF0aW9uYWxpc20sIGFuZCBwZXJmb3JtYW5jZSBpbiBpbnR
lcmZpcm0gcmVs
YXRpb25zaGlwczogZXZpZGVuY2UgZnJvbSB0aGUgcmV0YWlsIGluZHVzdHJ5P
C90aXRsZT48c2Vj
b25kYXJ5LXRpdGxlPlN0cmF0ZWdpYyBNYW5hZ2VtZW50IEpvdXJuYWw8L3N
lY29uZGFyeS10aXRs
ZT48L3RpdGxlcz48cGVyaW9kaWNhbD48ZnVsbC10aXRsZT5TdHJhdGVnaWMg
TWFuYWdlbWVudCBK
b3VybmFsPC9mdWxsLXRpdGxlPjwvcGVyaW9kaWNhbD48cGFnZXM+NDAxLT
QyMzwvcGFnZXM+PHZv
bHVtZT4yOTwvdm9sdW1lPjxudW1iZXI+NDwvbnVtYmVyPjxkYXRlcz48eWVhcj
4yMDA4PC95ZWFy
PjwvZGF0ZXM+PHB1Ymxpc2hlcj5Kb2huIFdpbGV5ICZhbXA7IFNvbnM8L3B1Y
mxpc2hlcj48dXJs
cz48L3VybHM+PC9yZWNvcmQ+PC9DaXRlPjxDaXRlPjxBdXRob3I+Qm93ZXJzb
3g8L0F1dGhvcj48WWVhcj4yMDAwPC9ZZWFyPjxSZWNOdW0+NDc8L1JlY051bT48cmVjb3JkPjx
yZWMtbnVtYmVyPjQ3
PC9yZWMtbnVtYmVyPjxmb3JlaWduLWtleXM+PGtleSBhcHA9IkVOIiBkYi1pZD
0ienRhd3o5dGFv
eDl3ZHBlcDUyaHhmdnRjMnAyNXN4c3A1d3RkIj40Nzwva2V5PjwvZm9yZWlnbi
1rZXlzPjxyZWYt
dHlwZSBuYW1lPSJKb3VybmFsIEFydGljbGUiPjE3PC9yZWYtdHlwZT48Y29udH
JpYnV0b3JzPjxh
dXRob3JzPjxhdXRob3I+Qm93ZXJzb3gsIEQuSi48L2F1dGhvcj48YXV0aG9yPkNsb
3NzLCBELkou
PC9hdXRob3I+PGF1dGhvcj5TdGFuaywgVC5QLjwvYXV0aG9yPjwvYXV0aG9yc
z48L2NvbnRyaWJ1
dG9ycz48dGl0bGVzPjx0aXRsZT5UZW4gbWVnYS10cmVuZHMgdGhhdCB3aWxs
IHJldm9sdXRpb25p
emUgc3VwcGx5IGNoYWluIGxvZ2lzdGljczwvdGl0bGU+PHNlY29uZGFyeS10aXRsZT5Kb3VybmFs
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
29/62
Role of TEAM in SCM implementation29
IG9mIEJ1c2luZXNzIExvZ2lzdGljczwvc2Vjb25kYXJ5LXRpdGxlPjwvdGl0bGVzPjx
wZXJpb2Rp
Y2FsPjxmdWxsLXRpdGxlPkpvdXJuYWwgb2YgQnVzaW5lc3MgTG9naXN0aWNz
PC9mdWxsLXRpdGxl
PjwvcGVyaW9kaWNhbD48cGFnZXM+MS0xNjwvcGFnZXM+PHZvbHVtZT4yM
Twvdm9sdW1lPjxudW1i
ZXI+MjwvbnVtYmVyPjxkYXRlcz48eWVhcj4yMDAwPC95ZWFyPjwvZGF0ZXM
+PHB1Ymxpc2hlcj5D
T1VOQ0lMIE9GIExPR0lTVElDVFMgTUFOQUdFTUVOVDwvcHVibGlzaGVyPjx
pc2JuPjA3MzUtMzc2
NjwvaXNibj48dXJscz48L3VybHM+PC9yZWNvcmQ+PC9DaXRlPjxDaXRlPjxBdX
Rob3I+U2Frbzwv
QXV0aG9yPjxZZWFyPjE5OTg8L1llYXI+PFJlY051bT42NDwvUmVjTnVtPjxyZW
NvcmQ+PHJlYy1u
dW1iZXI+NjQ8L3JlYy1udW1iZXI+PGZvcmVpZ24ta2V5cz48a2V5IGFwcD0iRU4i
IGRiLWlkPSJ6
dGF3ejl0YW94OXdkcGVwNTJoeGZ2dGMycDI1c3hzcDV3dGQiPjY0PC9rZXk+P
C9mb3JlaWduLWtl
eXM+PHJlZi10eXBlIG5hbWU9IkpvdXJuYWwgQXJ0aWNsZSI+MTc8L3JlZi10eXBlPjxjb250cmli
dXRvcnM+PGF1dGhvcnM+PGF1dGhvcj5TYWtvLCBNLjwvYXV0aG9yPjxhdXRo
b3I+SGVscGVyLCBT
LjwvYXV0aG9yPjwvYXV0aG9ycz48L2NvbnRyaWJ1dG9ycz48dGl0bGVzPjx0aX
RsZT5EZXRlcm1p
bmFudHMgb2YgdHJ1c3QgaW4gc3VwcGxpZXIgcmVsYXRpb25zOiBFdmlkZW5j
ZSBmcm9tIHRoZSBh
dXRvbW90aXZlIGluZHVzdHJ5IGluIEphcGFuIGFuZCB0aGUgVW5pdGVkIFN0Y
XRlczwvdGl0bGU+
PHNlY29uZGFyeS10aXRsZT5Kb3VybmFsIG9mIEVjb25vbWljIEJlaGF2aW9yIGFu
ZCBPcmdhbml6
YXRpb248L3NlY29uZGFyeS10aXRsZT48L3RpdGxlcz48cGVyaW9kaWNhbD48Z
nVsbC10aXRsZT5K
b3VybmFsIG9mIEVjb25vbWljIEJlaGF2aW9yIGFuZCBPcmdhbml6YXRpb248L2Z
1bGwtdGl0bGU+PC9wZXJpb2RpY2FsPjxwYWdlcz4zODctNDE3PC9wYWdlcz48dm9sdW1lPjM0P
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
30/62
Role of TEAM in SCM implementation30
C92b2x1bWU+PG51
bWJlcj4zPC9udW1iZXI+PGRhdGVzPjx5ZWFyPjE5OTg8L3llYXI+PC9kYXRlcz48
cHVibGlzaGVy
PkVsc2V2aWVyPC9wdWJsaXNoZXI+PGlzYm4+MDE2Ny0yNjgxPC9pc2JuPjx1c
mxzPjwvdXJscz48 L3JlY29yZD48L0NpdGU+PC9FbmROb3RlPn==
PEVuZE5vdGU+PENpdGU+PEF1dGhvcj5MYSBMb25kZTwvQXV0aG9yPjxZZW
FyPjIwMDI8L1llYXI+
PFJlY051bT40PC9SZWNOdW0+PHJlY29yZD48cmVjLW51bWJlcj40PC9yZWMtb
nVtYmVyPjxmb3Jl
aWduLWtleXM+PGtleSBhcHA9IkVOIiBkYi1pZD0ienRhd3o5dGFveDl3ZHBlcDU
yaHhmdnRjMnAy
NXN4c3A1d3RkIj40PC9rZXk+PC9mb3JlaWduLWtleXM+PHJlZi10eXBlIG5hbWU
9IkpvdXJuYWwg
QXJ0aWNsZSI+MTc8L3JlZi10eXBlPjxjb250cmlidXRvcnM+PGF1dGhvcnM+PGF1
dGhvcj5MYSBM
b25kZSwgQjwvYXV0aG9yPjwvYXV0aG9ycz48L2NvbnRyaWJ1dG9ycz48dGl0bG
VzPjx0aXRsZT5X
aG8gY2FuIHlvdSB0cnVzdCB0aGVzZSBkYXlzPzwvdGl0bGU+PHNlY29uZGFyeS
10aXRsZT5TdXBwbHkgQ2hhaW4gTWFuYWdlbWVudCBSZXZpZXc8L3NlY29uZGFyeS10aXRsZT4
8L3RpdGxlcz48cGVy
aW9kaWNhbD48ZnVsbC10aXRsZT5TdXBwbHkgQ2hhaW4gTWFuYWdlbWVudC
BSZXZpZXc8L2Z1bGwt
dGl0bGU+PC9wZXJpb2RpY2FsPjxwYWdlcz45LTEwPC9wYWdlcz48dm9sdW1lPj
Y8L3ZvbHVtZT48
bnVtYmVyPjM8L251bWJlcj48ZGF0ZXM+PHllYXI+MjAwMjwveWVhcj48L2Rhd
GVzPjx1cmxzPjwv
dXJscz48L3JlY29yZD48L0NpdGU+PENpdGU+PEF1dGhvcj5Nb3JnYW48L0F1dG
hvcj48WWVhcj4x
OTk0PC9ZZWFyPjxSZWNOdW0+Mjc8L1JlY051bT48cmVjb3JkPjxyZWMtbnVtY
mVyPjI3PC9yZWMt
bnVtYmVyPjxmb3JlaWduLWtleXM+PGtleSBhcHA9IkVOIiBkYi1pZD0ienRhd3o5
dGFveDl3ZHBl
cDUyaHhmdnRjMnAyNXN4c3A1d3RkIj4yNzwva2V5PjwvZm9yZWlnbi1rZXlzPjxyZWYtdHlwZSBu
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
31/62
Role of TEAM in SCM implementation31
YW1lPSJKb3VybmFsIEFydGljbGUiPjE3PC9yZWYtdHlwZT48Y29udHJpYnV0b3J
zPjxhdXRob3Jz
PjxhdXRob3I+TW9yZ2FuLCBSLk0uPC9hdXRob3I+PGF1dGhvcj5IdW50LCBTLk
QuPC9hdXRob3I+
PC9hdXRob3JzPjwvY29udHJpYnV0b3JzPjx0aXRsZXM+PHRpdGxlPlRoZSBjb21t
aXRtZW50LXRy
dXN0IHRoZW9yeSBvZiByZWxhdGlvbnNoaXAgbWFya2V0aW5nPC90aXRsZT48
c2Vjb25kYXJ5LXRp
dGxlPnRoZSBqb3VybmFsIG9mIG1hcmtldGluZzwvc2Vjb25kYXJ5LXRpdGxlPjwv
dGl0bGVzPjxw
ZXJpb2RpY2FsPjxmdWxsLXRpdGxlPnRoZSBqb3VybmFsIG9mIG1hcmtldGluZzw
vZnVsbC10aXRs
ZT48L3BlcmlvZGljYWw+PHBhZ2VzPjIwLTM4PC9wYWdlcz48dm9sdW1lPjU4P
C92b2x1bWU+PG51
bWJlcj4zPC9udW1iZXI+PGRhdGVzPjx5ZWFyPjE5OTQ8L3llYXI+PC9kYXRlcz4
8cHVibGlzaGVy
PkpTVE9SPC9wdWJsaXNoZXI+PGlzYm4+MDAyMi0yNDI5PC9pc2JuPjx1cmxzPj
wvdXJscz48L3Jl
Y29yZD48L0NpdGU+PENpdGU+PEF1dGhvcj5Ld29uPC9BdXRob3I+PFllYXI+MjAwNDwvWWVhcj48
UmVjTnVtPjI1PC9SZWNOdW0+PHJlY29yZD48cmVjLW51bWJlcj4yNTwvcmVjL
W51bWJlcj48Zm9y
ZWlnbi1rZXlzPjxrZXkgYXBwPSJFTiIgZGItaWQ9Inp0YXd6OXRhb3g5d2RwZXA
1Mmh4ZnZ0YzJw
MjVzeHNwNXd0ZCI+MjU8L2tleT48L2ZvcmVpZ24ta2V5cz48cmVmLXR5cGUgb
mFtZT0iSm91cm5h
bCBBcnRpY2xlIj4xNzwvcmVmLXR5cGU+PGNvbnRyaWJ1dG9ycz48YXV0aG9yc
z48YXV0aG9yPkt3
b24sIEkuVy5HLjwvYXV0aG9yPjxhdXRob3I+U3VoLCBULjwvYXV0aG9yPjwvY
XV0aG9ycz48L2Nv
bnRyaWJ1dG9ycz48dGl0bGVzPjx0aXRsZT5GYWN0b3JzIGFmZmVjdGluZyB0aG
UgbGV2ZWwgb2Yg
dHJ1c3QgYW5kIGNvbW1pdG1lbnQgaW4gc3VwcGx5IGNoYWluIHJlbGF0aW9uc
2hpcHM8L3RpdGxlPjxzZWNvbmRhcnktdGl0bGU+Sm91cm5hbCBvZiBTdXBwbHkgQ2hhaW4gTWFu
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
32/62
Role of TEAM in SCM implementation32
YWdlbWVudDwvc2Vj
b25kYXJ5LXRpdGxlPjwvdGl0bGVzPjxwZXJpb2RpY2FsPjxmdWxsLXRpdGxlPkp
vdXJuYWwgb2Yg
U3VwcGx5IENoYWluIE1hbmFnZW1lbnQ8L2Z1bGwtdGl0bGU+PC9wZXJpb2Rp
Y2FsPjxwYWdlcz40
LTE0PC9wYWdlcz48dm9sdW1lPjQwPC92b2x1bWU+PG51bWJlcj4yPC9udW1iZX
I+PGRhdGVzPjx5
ZWFyPjIwMDQ8L3llYXI+PC9kYXRlcz48cHVibGlzaGVyPkpvaG4gV2lsZXkgJmF
tcDsgU29uczwv
cHVibGlzaGVyPjxpc2JuPjE3NDUtNDkzWDwvaXNibj48dXJscz48L3VybHM+PC9
yZWNvcmQ+PC9D
aXRlPjxDaXRlPjxBdXRob3I+TGFkbzwvQXV0aG9yPjxZZWFyPjIwMDg8L1llYXI
+PFJlY051bT4y
PC9SZWNOdW0+PHJlY29yZD48cmVjLW51bWJlcj4yPC9yZWMtbnVtYmVyPjx
mb3JlaWduLWtleXM+
PGtleSBhcHA9IkVOIiBkYi1pZD0ienRhd3o5dGFveDl3ZHBlcDUyaHhmdnRjMnAy
NXN4c3A1d3Rk
Ij4yPC9rZXk+PC9mb3JlaWduLWtleXM+PHJlZi10eXBlIG5hbWU9IkpvdXJuYWw
gQXJ0aWNsZSI+MTc8L3JlZi10eXBlPjxjb250cmlidXRvcnM+PGF1dGhvcnM+PGF1dGhvcj5MYWR
vLCBBQTwvYXV0
aG9yPjxhdXRob3I+RGFudCwgUlI8L2F1dGhvcj48YXV0aG9yPlRla2xlYWIsIEFHP
C9hdXRob3I+
PC9hdXRob3JzPjwvY29udHJpYnV0b3JzPjx0aXRsZXM+PHRpdGxlPlRydXN0LW
9wcG9ydHVuaXNt
IHBhcmFkb3gsIHJlbGF0aW9uYWxpc20sIGFuZCBwZXJmb3JtYW5jZSBpbiBpbnR
lcmZpcm0gcmVs
YXRpb25zaGlwczogZXZpZGVuY2UgZnJvbSB0aGUgcmV0YWlsIGluZHVzdHJ5P
C90aXRsZT48c2Vj
b25kYXJ5LXRpdGxlPlN0cmF0ZWdpYyBNYW5hZ2VtZW50IEpvdXJuYWw8L3N
lY29uZGFyeS10aXRs
ZT48L3RpdGxlcz48cGVyaW9kaWNhbD48ZnVsbC10aXRsZT5TdHJhdGVnaWMg
TWFuYWdlbWVudCBK
b3VybmFsPC9mdWxsLXRpdGxlPjwvcGVyaW9kaWNhbD48cGFnZXM+NDAxLTQyMzwvcGFnZXM+PHZv
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
33/62
Role of TEAM in SCM implementation33
bHVtZT4yOTwvdm9sdW1lPjxudW1iZXI+NDwvbnVtYmVyPjxkYXRlcz48eWVhcj
4yMDA4PC95ZWFy
PjwvZGF0ZXM+PHB1Ymxpc2hlcj5Kb2huIFdpbGV5ICZhbXA7IFNvbnM8L3B1Y
mxpc2hlcj48dXJs
cz48L3VybHM+PC9yZWNvcmQ+PC9DaXRlPjxDaXRlPjxBdXRob3I+Qm93ZXJzb
3g8L0F1dGhvcj48
WWVhcj4yMDAwPC9ZZWFyPjxSZWNOdW0+NDc8L1JlY051bT48cmVjb3JkPjx
yZWMtbnVtYmVyPjQ3
PC9yZWMtbnVtYmVyPjxmb3JlaWduLWtleXM+PGtleSBhcHA9IkVOIiBkYi1pZD
0ienRhd3o5dGFv
eDl3ZHBlcDUyaHhmdnRjMnAyNXN4c3A1d3RkIj40Nzwva2V5PjwvZm9yZWlnbi
1rZXlzPjxyZWYt
dHlwZSBuYW1lPSJKb3VybmFsIEFydGljbGUiPjE3PC9yZWYtdHlwZT48Y29udH
JpYnV0b3JzPjxh
dXRob3JzPjxhdXRob3I+Qm93ZXJzb3gsIEQuSi48L2F1dGhvcj48YXV0aG9yPkNsb
3NzLCBELkou
PC9hdXRob3I+PGF1dGhvcj5TdGFuaywgVC5QLjwvYXV0aG9yPjwvYXV0aG9yc
z48L2NvbnRyaWJ1
dG9ycz48dGl0bGVzPjx0aXRsZT5UZW4gbWVnYS10cmVuZHMgdGhhdCB3aWxsIHJldm9sdXRpb25p
emUgc3VwcGx5IGNoYWluIGxvZ2lzdGljczwvdGl0bGU+PHNlY29uZGFyeS10aX
RsZT5Kb3VybmFs
IG9mIEJ1c2luZXNzIExvZ2lzdGljczwvc2Vjb25kYXJ5LXRpdGxlPjwvdGl0bGVzPjx
wZXJpb2Rp
Y2FsPjxmdWxsLXRpdGxlPkpvdXJuYWwgb2YgQnVzaW5lc3MgTG9naXN0aWNz
PC9mdWxsLXRpdGxl
PjwvcGVyaW9kaWNhbD48cGFnZXM+MS0xNjwvcGFnZXM+PHZvbHVtZT4yM
Twvdm9sdW1lPjxudW1i
ZXI+MjwvbnVtYmVyPjxkYXRlcz48eWVhcj4yMDAwPC95ZWFyPjwvZGF0ZXM
+PHB1Ymxpc2hlcj5D
T1VOQ0lMIE9GIExPR0lTVElDVFMgTUFOQUdFTUVOVDwvcHVibGlzaGVyPjx
pc2JuPjA3MzUtMzc2
NjwvaXNibj48dXJscz48L3VybHM+PC9yZWNvcmQ+PC9DaXRlPjxDaXRlPjxBdX
Rob3I+U2FrbzwvQXV0aG9yPjxZZWFyPjE5OTg8L1llYXI+PFJlY051bT42NDwvUmVjTnVtPjxyZW
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
34/62
Role of TEAM in SCM implementation34
NvcmQ+PHJlYy1u
dW1iZXI+NjQ8L3JlYy1udW1iZXI+PGZvcmVpZ24ta2V5cz48a2V5IGFwcD0iRU4i
IGRiLWlkPSJ6
dGF3ejl0YW94OXdkcGVwNTJoeGZ2dGMycDI1c3hzcDV3dGQiPjY0PC9rZXk+P
C9mb3JlaWduLWtl
eXM+PHJlZi10eXBlIG5hbWU9IkpvdXJuYWwgQXJ0aWNsZSI+MTc8L3JlZi10eX
BlPjxjb250cmli
dXRvcnM+PGF1dGhvcnM+PGF1dGhvcj5TYWtvLCBNLjwvYXV0aG9yPjxhdXRo
b3I+SGVscGVyLCBT
LjwvYXV0aG9yPjwvYXV0aG9ycz48L2NvbnRyaWJ1dG9ycz48dGl0bGVzPjx0aX
RsZT5EZXRlcm1p
bmFudHMgb2YgdHJ1c3QgaW4gc3VwcGxpZXIgcmVsYXRpb25zOiBFdmlkZW5j
ZSBmcm9tIHRoZSBh
dXRvbW90aXZlIGluZHVzdHJ5IGluIEphcGFuIGFuZCB0aGUgVW5pdGVkIFN0Y
XRlczwvdGl0bGU+
PHNlY29uZGFyeS10aXRsZT5Kb3VybmFsIG9mIEVjb25vbWljIEJlaGF2aW9yIGFu
ZCBPcmdhbml6
YXRpb248L3NlY29uZGFyeS10aXRsZT48L3RpdGxlcz48cGVyaW9kaWNhbD48Z
nVsbC10aXRsZT5Kb3VybmFsIG9mIEVjb25vbWljIEJlaGF2aW9yIGFuZCBPcmdhbml6YXRpb248L2Z
1bGwtdGl0bGU+
PC9wZXJpb2RpY2FsPjxwYWdlcz4zODctNDE3PC9wYWdlcz48dm9sdW1lPjM0P
C92b2x1bWU+PG51
bWJlcj4zPC9udW1iZXI+PGRhdGVzPjx5ZWFyPjE5OTg8L3llYXI+PC9kYXRlcz48
cHVibGlzaGVy
PkVsc2V2aWVyPC9wdWJsaXNoZXI+PGlzYm4+MDE2Ny0yNjgxPC9pc2JuPjx1c
mxzPjwvdXJscz48 L3JlY29yZD48L0NpdGU+PC9FbmROb3RlPn== (Morgan and
Hunt 1994; Sako and Helper 1998; Bowersox, Closs et al. 2000; La Londe 2002;
Kwon and Suh 2004; Lado, Dant et al. 2008), improving companys image as more
socially responsible and working on ethical grounds
PEVuZE5vdGU+PENpdGU+PEF1dGhvcj5TdmVuc3NvbjwvQXV0aG9yPjxZZWFy
PjIwMDg8L1llYXI+
PFJlY051bT40NDwvUmVjTnVtPjxyZWNvcmQ+PHJlYy1udW1iZXI+NDQ8L3JlY
y1udW1iZXI+PGZvcmVpZ24ta2V5cz48a2V5IGFwcD0iRU4iIGRiLWlkPSJ6dGF3ejl0YW94OXdkcGV
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
35/62
Role of TEAM in SCM implementation35
wNTJoeGZ2dGMy
cDI1c3hzcDV3dGQiPjQ0PC9rZXk+PC9mb3JlaWduLWtleXM+PHJlZi10eXBlIG5h
bWU9IkpvdXJu
YWwgQXJ0aWNsZSI+MTc8L3JlZi10eXBlPjxjb250cmlidXRvcnM+PGF1dGhvcnM
+PGF1dGhvcj5T
dmVuc3NvbiwgRy48L2F1dGhvcj48YXV0aG9yPkLDpcOldGgsIEguPC9hdXRob3I
+PC9hdXRob3Jz
PjwvY29udHJpYnV0b3JzPjx0aXRsZXM+PHRpdGxlPlN1cHBseSBjaGFpbiBtYW5
hZ2VtZW50IGV0
aGljczogY29uY2VwdHVhbCBmcmFtZXdvcmsgYW5kIGlsbHVzdHJhdGlvbjwvdGl
0bGU+PHNlY29u
ZGFyeS10aXRsZT5TdXBwbHkgQ2hhaW4gTWFuYWdlbWVudDogQW4gSW50Z
XJuYXRpb25hbCBKb3Vy
bmFsPC9zZWNvbmRhcnktdGl0bGU+PC90aXRsZXM+PHBlcmlvZGljYWw+PGZ1
bGwtdGl0bGU+U3Vw
cGx5IENoYWluIE1hbmFnZW1lbnQ6IEFuIEludGVybmF0aW9uYWwgSm91cm5hb
DwvZnVsbC10aXRs
ZT48L3BlcmlvZGljYWw+PHBhZ2VzPjM5OC00MDU8L3BhZ2VzPjx2b2x1bWU+
MTM8L3ZvbHVtZT48bnVtYmVyPjY8L251bWJlcj48ZGF0ZXM+PHllYXI+MjAwODwveWVhcj48L2Rhd
GVzPjxwdWJsaXNo
ZXI+RW1lcmFsZCBHcm91cCBQdWJsaXNoaW5nIExpbWl0ZWQ8L3B1Ymxpc2hl
cj48aXNibj4xMzU5
LTg1NDY8L2lzYm4+PHVybHM+PC91cmxzPjwvcmVjb3JkPjwvQ2l0ZT48Q2l0ZT
48QXV0aG9yPkFu
ZGVyc2VuPC9BdXRob3I+PFllYXI+MjAwOTwvWWVhcj48UmVjTnVtPjQzPC9S
ZWNOdW0+PHJlY29y
ZD48cmVjLW51bWJlcj40MzwvcmVjLW51bWJlcj48Zm9yZWlnbi1rZXlzPjxrZXkg
YXBwPSJFTiIg
ZGItaWQ9Inp0YXd6OXRhb3g5d2RwZXA1Mmh4ZnZ0YzJwMjVzeHNwNXd0ZCI
+NDM8L2tleT48L2Zv
cmVpZ24ta2V5cz48cmVmLXR5cGUgbmFtZT0iSm91cm5hbCBBcnRpY2xlIj4xNz
wvcmVmLXR5cGU+
PGNvbnRyaWJ1dG9ycz48YXV0aG9ycz48YXV0aG9yPkFuZGVyc2VuLCBNLjwvYXV0aG9yPjxhdXRo
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
36/62
Role of TEAM in SCM implementation36
b3I+U2tqb2V0dC1MYXJzZW4sIFQuPC9hdXRob3I+PC9hdXRob3JzPjwvY29udHJ
pYnV0b3JzPjx0
aXRsZXM+PHRpdGxlPkNvcnBvcmF0ZSBzb2NpYWwgcmVzcG9uc2liaWxpdHkga
W4gZ2xvYmFsIHN1
cHBseSBjaGFpbnM8L3RpdGxlPjxzZWNvbmRhcnktdGl0bGU+U3VwcGx5IENoY
WluIE1hbmFnZW1l
bnQ6IEFuIEludGVybmF0aW9uYWwgSm91cm5hbDwvc2Vjb25kYXJ5LXRpdGxlPj
wvdGl0bGVzPjxw
ZXJpb2RpY2FsPjxmdWxsLXRpdGxlPlN1cHBseSBDaGFpbiBNYW5hZ2VtZW50O
iBBbiBJbnRlcm5h
dGlvbmFsIEpvdXJuYWw8L2Z1bGwtdGl0bGU+PC9wZXJpb2RpY2FsPjxwYWdlcz
43NS04NjwvcGFn
ZXM+PHZvbHVtZT4xNDwvdm9sdW1lPjxudW1iZXI+MjwvbnVtYmVyPjxkYXRl
cz48eWVhcj4yMDA5
PC95ZWFyPjwvZGF0ZXM+PHB1Ymxpc2hlcj5FbWVyYWxkIEdyb3VwIFB1Ymx
pc2hpbmcgTGltaXRl
ZDwvcHVibGlzaGVyPjxpc2JuPjEzNTktODU0NjwvaXNibj48dXJscz48L3VybHM+
PC9yZWNvcmQ+
PC9DaXRlPjxDaXRlPjxBdXRob3I+UmFvPC9BdXRob3I+PFllYXI+MjAwNTwvWWVhcj48UmVjTnVt
PjE3PC9SZWNOdW0+PHJlY29yZD48cmVjLW51bWJlcj4xNzwvcmVjLW51bWJlc
j48Zm9yZWlnbi1r
ZXlzPjxrZXkgYXBwPSJFTiIgZGItaWQ9Inp0YXd6OXRhb3g5d2RwZXA1Mmh4Z
nZ0YzJwMjVzeHNw
NXd0ZCI+MTc8L2tleT48L2ZvcmVpZ24ta2V5cz48cmVmLXR5cGUgbmFtZT0iSm
91cm5hbCBBcnRp
Y2xlIj4xNzwvcmVmLXR5cGU+PGNvbnRyaWJ1dG9ycz48YXV0aG9ycz48YXV0a
G9yPlJhbywgUDwv
YXV0aG9yPjxhdXRob3I+SG9sdCwgRDwvYXV0aG9yPjwvYXV0aG9ycz48L2Nvb
nRyaWJ1dG9ycz48
dGl0bGVzPjx0aXRsZT5EbyBncmVlbiBzdXBwbHkgY2hhaW5zIGxlYWQgdG8gY2
9tcGV0aXRpdmVu
ZXNzIGFuZCBlY29ub21pYyBwZXJmb3JtYW5jZT88L3RpdGxlPjxzZWNvbmRhc
nktdGl0bGU+SW50ZXJuYXRpb25hbCBKb3VybmFsIG9mIE9wZXJhdGlvbnMgYW5kIFByb2R1Y3Rp
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
37/62
Role of TEAM in SCM implementation37
b24gTWFuYWdlbWVu
dDwvc2Vjb25kYXJ5LXRpdGxlPjwvdGl0bGVzPjxwZXJpb2RpY2FsPjxmdWxsLX
RpdGxlPkludGVy
bmF0aW9uYWwgSm91cm5hbCBvZiBPcGVyYXRpb25zIGFuZCBQcm9kdWN0aW
9uIE1hbmFnZW1lbnQ8
L2Z1bGwtdGl0bGU+PC9wZXJpb2RpY2FsPjxwYWdlcz44OTg8L3BhZ2VzPjx2b2x
1bWU+MjU8L3Zv
bHVtZT48bnVtYmVyPjk8L251bWJlcj48ZGF0ZXM+PHllYXI+MjAwNTwveWVhc
j48L2RhdGVzPjxw
dWJsaXNoZXI+RW1lcmFsZCBHcm91cCBQdWJsaXNoaW5nIExpbWl0ZWQ8L3B
1Ymxpc2hlcj48dXJs
cz48L3VybHM+PC9yZWNvcmQ+PC9DaXRlPjwvRW5kTm90ZT5=
PEVuZE5vdGU+PENpdGU+PEF1dGhvcj5TdmVuc3NvbjwvQXV0aG9yPjxZZWFy
PjIwMDg8L1llYXI+
PFJlY051bT40NDwvUmVjTnVtPjxyZWNvcmQ+PHJlYy1udW1iZXI+NDQ8L3JlY
y1udW1iZXI+PGZv
cmVpZ24ta2V5cz48a2V5IGFwcD0iRU4iIGRiLWlkPSJ6dGF3ejl0YW94OXdkcGV
wNTJoeGZ2dGMy
cDI1c3hzcDV3dGQiPjQ0PC9rZXk+PC9mb3JlaWduLWtleXM+PHJlZi10eXBlIG5hbWU9IkpvdXJu
YWwgQXJ0aWNsZSI+MTc8L3JlZi10eXBlPjxjb250cmlidXRvcnM+PGF1dGhvcnM
+PGF1dGhvcj5T
dmVuc3NvbiwgRy48L2F1dGhvcj48YXV0aG9yPkLDpcOldGgsIEguPC9hdXRob3I
+PC9hdXRob3Jz
PjwvY29udHJpYnV0b3JzPjx0aXRsZXM+PHRpdGxlPlN1cHBseSBjaGFpbiBtYW5
hZ2VtZW50IGV0
aGljczogY29uY2VwdHVhbCBmcmFtZXdvcmsgYW5kIGlsbHVzdHJhdGlvbjwvdGl
0bGU+PHNlY29u
ZGFyeS10aXRsZT5TdXBwbHkgQ2hhaW4gTWFuYWdlbWVudDogQW4gSW50Z
XJuYXRpb25hbCBKb3Vy
bmFsPC9zZWNvbmRhcnktdGl0bGU+PC90aXRsZXM+PHBlcmlvZGljYWw+PGZ1
bGwtdGl0bGU+U3Vw
cGx5IENoYWluIE1hbmFnZW1lbnQ6IEFuIEludGVybmF0aW9uYWwgSm91cm5hb
DwvZnVsbC10aXRsZT48L3BlcmlvZGljYWw+PHBhZ2VzPjM5OC00MDU8L3BhZ2VzPjx2b2x1bWU+
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
38/62
Role of TEAM in SCM implementation38
MTM8L3ZvbHVtZT48
bnVtYmVyPjY8L251bWJlcj48ZGF0ZXM+PHllYXI+MjAwODwveWVhcj48L2Rhd
GVzPjxwdWJsaXNo
ZXI+RW1lcmFsZCBHcm91cCBQdWJsaXNoaW5nIExpbWl0ZWQ8L3B1Ymxpc2hl
cj48aXNibj4xMzU5
LTg1NDY8L2lzYm4+PHVybHM+PC91cmxzPjwvcmVjb3JkPjwvQ2l0ZT48Q2l0ZT
48QXV0aG9yPkFu
ZGVyc2VuPC9BdXRob3I+PFllYXI+MjAwOTwvWWVhcj48UmVjTnVtPjQzPC9S
ZWNOdW0+PHJlY29y
ZD48cmVjLW51bWJlcj40MzwvcmVjLW51bWJlcj48Zm9yZWlnbi1rZXlzPjxrZXkg
YXBwPSJFTiIg
ZGItaWQ9Inp0YXd6OXRhb3g5d2RwZXA1Mmh4ZnZ0YzJwMjVzeHNwNXd0ZCI
+NDM8L2tleT48L2Zv
cmVpZ24ta2V5cz48cmVmLXR5cGUgbmFtZT0iSm91cm5hbCBBcnRpY2xlIj4xNz
wvcmVmLXR5cGU+
PGNvbnRyaWJ1dG9ycz48YXV0aG9ycz48YXV0aG9yPkFuZGVyc2VuLCBNLjwv
YXV0aG9yPjxhdXRo
b3I+U2tqb2V0dC1MYXJzZW4sIFQuPC9hdXRob3I+PC9hdXRob3JzPjwvY29udHJ
pYnV0b3JzPjx0aXRsZXM+PHRpdGxlPkNvcnBvcmF0ZSBzb2NpYWwgcmVzcG9uc2liaWxpdHkga
W4gZ2xvYmFsIHN1
cHBseSBjaGFpbnM8L3RpdGxlPjxzZWNvbmRhcnktdGl0bGU+U3VwcGx5IENoY
WluIE1hbmFnZW1l
bnQ6IEFuIEludGVybmF0aW9uYWwgSm91cm5hbDwvc2Vjb25kYXJ5LXRpdGxlPj
wvdGl0bGVzPjxw
ZXJpb2RpY2FsPjxmdWxsLXRpdGxlPlN1cHBseSBDaGFpbiBNYW5hZ2VtZW50O
iBBbiBJbnRlcm5h
dGlvbmFsIEpvdXJuYWw8L2Z1bGwtdGl0bGU+PC9wZXJpb2RpY2FsPjxwYWdlcz
43NS04NjwvcGFn
ZXM+PHZvbHVtZT4xNDwvdm9sdW1lPjxudW1iZXI+MjwvbnVtYmVyPjxkYXRl
cz48eWVhcj4yMDA5
PC95ZWFyPjwvZGF0ZXM+PHB1Ymxpc2hlcj5FbWVyYWxkIEdyb3VwIFB1Ymx
pc2hpbmcgTGltaXRl
ZDwvcHVibGlzaGVyPjxpc2JuPjEzNTktODU0NjwvaXNibj48dXJscz48L3VybHM+PC9yZWNvcmQ+
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
39/62
Role of TEAM in SCM implementation39
PC9DaXRlPjxDaXRlPjxBdXRob3I+UmFvPC9BdXRob3I+PFllYXI+MjAwNTwvW
WVhcj48UmVjTnVt
PjE3PC9SZWNOdW0+PHJlY29yZD48cmVjLW51bWJlcj4xNzwvcmVjLW51bWJlc
j48Zm9yZWlnbi1r
ZXlzPjxrZXkgYXBwPSJFTiIgZGItaWQ9Inp0YXd6OXRhb3g5d2RwZXA1Mmh4Z
nZ0YzJwMjVzeHNw
NXd0ZCI+MTc8L2tleT48L2ZvcmVpZ24ta2V5cz48cmVmLXR5cGUgbmFtZT0iSm
91cm5hbCBBcnRp
Y2xlIj4xNzwvcmVmLXR5cGU+PGNvbnRyaWJ1dG9ycz48YXV0aG9ycz48YXV0a
G9yPlJhbywgUDwv
YXV0aG9yPjxhdXRob3I+SG9sdCwgRDwvYXV0aG9yPjwvYXV0aG9ycz48L2Nvb
nRyaWJ1dG9ycz48
dGl0bGVzPjx0aXRsZT5EbyBncmVlbiBzdXBwbHkgY2hhaW5zIGxlYWQgdG8gY2
9tcGV0aXRpdmVu
ZXNzIGFuZCBlY29ub21pYyBwZXJmb3JtYW5jZT88L3RpdGxlPjxzZWNvbmRhc
nktdGl0bGU+SW50
ZXJuYXRpb25hbCBKb3VybmFsIG9mIE9wZXJhdGlvbnMgYW5kIFByb2R1Y3Rp
b24gTWFuYWdlbWVu
dDwvc2Vjb25kYXJ5LXRpdGxlPjwvdGl0bGVzPjxwZXJpb2RpY2FsPjxmdWxsLXRpdGxlPkludGVy
bmF0aW9uYWwgSm91cm5hbCBvZiBPcGVyYXRpb25zIGFuZCBQcm9kdWN0aW
9uIE1hbmFnZW1lbnQ8
L2Z1bGwtdGl0bGU+PC9wZXJpb2RpY2FsPjxwYWdlcz44OTg8L3BhZ2VzPjx2b2x
1bWU+MjU8L3Zv
bHVtZT48bnVtYmVyPjk8L251bWJlcj48ZGF0ZXM+PHllYXI+MjAwNTwveWVhc
j48L2RhdGVzPjxw
dWJsaXNoZXI+RW1lcmFsZCBHcm91cCBQdWJsaXNoaW5nIExpbWl0ZWQ8L3B
1Ymxpc2hlcj48dXJs
cz48L3VybHM+PC9yZWNvcmQ+PC9DaXRlPjwvRW5kTm90ZT5= (Rao and Holt
2005; Svensson and Bth 2008; Andersen and Skjoett-Larsen 2009) and the need of
top managements motivation and commitment to supply chain management
PEVuZE5vdGU+PENpdGU+PEF1dGhvcj5NYXJpZW48L0F1dGhvcj48WWVhcj4y
MDAwPC9ZZWFyPjxS
ZWNOdW0+NTY8L1JlY051bT48cmVjb3JkPjxyZWMtbnVtYmVyPjU2PC9yZWMtbnVtYmVyPjxmb3Jl
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
40/62
Role of TEAM in SCM implementation40
aWduLWtleXM+PGtleSBhcHA9IkVOIiBkYi1pZD0ienRhd3o5dGFveDl3ZHBlcDU
yaHhmdnRjMnAy
NXN4c3A1d3RkIj41Njwva2V5PjwvZm9yZWlnbi1rZXlzPjxyZWYtdHlwZSBuYW1
lPSJKb3VybmFs
IEFydGljbGUiPjE3PC9yZWYtdHlwZT48Y29udHJpYnV0b3JzPjxhdXRob3JzPjxhd
XRob3I+TWFy
aWVuLCBFLkouPC9hdXRob3I+PC9hdXRob3JzPjwvY29udHJpYnV0b3JzPjx0aXR
sZXM+PHRpdGxl
PlRoZSBmb3VyIHN1cHBseSBjaGFpbiBlbmFibGVyczwvdGl0bGU+PHNlY29uZG
FyeS10aXRsZT5T
dXBwbHkgQ2hhaW4gTWFuYWdlbWVudCBSZXZpZXc8L3NlY29uZGFyeS10aX
RsZT48L3RpdGxlcz48
cGVyaW9kaWNhbD48ZnVsbC10aXRsZT5TdXBwbHkgQ2hhaW4gTWFuYWdlbW
VudCBSZXZpZXc8L2Z1
bGwtdGl0bGU+PC9wZXJpb2RpY2FsPjxwYWdlcz42MC04PC9wYWdlcz48dm9sd
W1lPjQ8L3ZvbHVt
ZT48bnVtYmVyPjE8L251bWJlcj48ZGF0ZXM+PHllYXI+MjAwMDwveWVhcj48L
2RhdGVzPjx1cmxz
PjwvdXJscz48L3JlY29yZD48L0NpdGU+PENpdGU+PEF1dGhvcj5GYXdjZXR0PC9BdXRob3I+PFll
YXI+MjAwNjwvWWVhcj48UmVjTnVtPjIyPC9SZWNOdW0+PHJlY29yZD48cmV
jLW51bWJlcj4yMjwv
cmVjLW51bWJlcj48Zm9yZWlnbi1rZXlzPjxrZXkgYXBwPSJFTiIgZGItaWQ9Inp0
YXd6OXRhb3g5
d2RwZXA1Mmh4ZnZ0YzJwMjVzeHNwNXd0ZCI+MjI8L2tleT48L2ZvcmVpZ24ta
2V5cz48cmVmLXR5
cGUgbmFtZT0iSm91cm5hbCBBcnRpY2xlIj4xNzwvcmVmLXR5cGU+PGNvbnRya
WJ1dG9ycz48YXV0
aG9ycz48YXV0aG9yPkZhd2NldHQsIFNFPC9hdXRob3I+PGF1dGhvcj5PZ2Rlbiwg
SkE8L2F1dGhv
cj48YXV0aG9yPk1hZ25hbiwgR008L2F1dGhvcj48YXV0aG9yPkNvb3BlciwgTUI8
L2F1dGhvcj48
L2F1dGhvcnM+PC9jb250cmlidXRvcnM+PHRpdGxlcz48dGl0bGU+T3JnYW5pem
F0aW9uYWwgY29tbWl0bWVudCBhbmQgZ292ZXJuYW5jZSBmb3Igc3VwcGx5IGNoYWluIHN1Y2N
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
41/62
Role of TEAM in SCM implementation41
lc3M8L3RpdGxlPjxz
ZWNvbmRhcnktdGl0bGU+SW50ZXJuYXRpb25hbCBKb3VybmFsIG9mIFBoeXNp
Y2FsIERpc3RyaWJ1
dGlvbiBhbmQgTG9naXN0aWNzIE1hbmFnZW1lbnQ8L3NlY29uZGFyeS10aXRsZ
T48L3RpdGxlcz48
cGVyaW9kaWNhbD48ZnVsbC10aXRsZT5JbnRlcm5hdGlvbmFsIEpvdXJuYWwgb
2YgUGh5c2ljYWwg
RGlzdHJpYnV0aW9uIGFuZCBMb2dpc3RpY3MgTWFuYWdlbWVudDwvZnVsbC
10aXRsZT48L3Blcmlv
ZGljYWw+PHBhZ2VzPjIyPC9wYWdlcz48dm9sdW1lPjM2PC92b2x1bWU+PG51b
WJlcj4xPC9udW1i
ZXI+PGRhdGVzPjx5ZWFyPjIwMDY8L3llYXI+PC9kYXRlcz48cHVibGlzaGVyPk
VtZXJhbGQgR3Jv
dXAgUHVibGlzaGluZyBMaW1pdGVkPC9wdWJsaXNoZXI+PHVybHM+PC91cm
xzPjwvcmVjb3JkPjwv
Q2l0ZT48Q2l0ZT48QXV0aG9yPkFra2VybWFuczwvQXV0aG9yPjxZZWFyPjE5O
Tk8L1llYXI+PFJl
Y051bT41NTwvUmVjTnVtPjxyZWNvcmQ+PHJlYy1udW1iZXI+NTU8L3JlYy1ud
W1iZXI+PGZvcmVpZ24ta2V5cz48a2V5IGFwcD0iRU4iIGRiLWlkPSJ6dGF3ejl0YW94OXdkcGVwNTJo
eGZ2dGMycDI1
c3hzcDV3dGQiPjU1PC9rZXk+PC9mb3JlaWduLWtleXM+PHJlZi10eXBlIG5hbWU
9IkpvdXJuYWwg
QXJ0aWNsZSI+MTc8L3JlZi10eXBlPjxjb250cmlidXRvcnM+PGF1dGhvcnM+PGF1
dGhvcj5Ba2tl
cm1hbnMsIEguPC9hdXRob3I+PGF1dGhvcj5Cb2dlcmQsIFAuPC9hdXRob3I+PGF1
dGhvcj5Wb3Ms
IEIuPC9hdXRob3I+PC9hdXRob3JzPjwvY29udHJpYnV0b3JzPjx0aXRsZXM+PHR
pdGxlPlZpcnR1
b3VzIGFuZCB2aWNpb3VzIGN5Y2xlcyBvbiB0aGUgcm9hZCB0b3dhcmRzIGludG
VybmF0aW9uYWwg
c3VwcGx5IGNoYWluIG1hbmFnZW1lbnQ8L3RpdGxlPjxzZWNvbmRhcnktdGl0bG
U+SW50ZXJuYXRp
b25hbCBKb3VybmFsIG9mIE9wZXJhdGlvbnMgJmFtcDsgUHJvZHVjdGlvbiBNYW5hZ2VtZW50PC9z
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
42/62
Role of TEAM in SCM implementation42
ZWNvbmRhcnktdGl0bGU+PC90aXRsZXM+PHBlcmlvZGljYWw+PGZ1bGwtdGl0
bGU+SW50ZXJuYXRp
b25hbCBKb3VybmFsIG9mIE9wZXJhdGlvbnMgJmFtcDsgUHJvZHVjdGlvbiBNY
W5hZ2VtZW50PC9m
dWxsLXRpdGxlPjwvcGVyaW9kaWNhbD48cGFnZXM+NTY1LTU4MjwvcGFnZX
M+PHZvbHVtZT4xOTwv
dm9sdW1lPjxudW1iZXI+NS82PC9udW1iZXI+PGRhdGVzPjx5ZWFyPjE5OTk8L3l
lYXI+PC9kYXRl
cz48cHVibGlzaGVyPk1DQiBVUCBMdGQ8L3B1Ymxpc2hlcj48aXNibj4wMTQ0L
TM1Nzc8L2lzYm4+
PHVybHM+PC91cmxzPjwvcmVjb3JkPjwvQ2l0ZT48L0VuZE5vdGU+AG==
PEVuZE5vdGU+PENpdGU+PEF1dGhvcj5NYXJpZW48L0F1dGhvcj48WWVhcj4y
MDAwPC9ZZWFyPjxS
ZWNOdW0+NTY8L1JlY051bT48cmVjb3JkPjxyZWMtbnVtYmVyPjU2PC9yZWMt
bnVtYmVyPjxmb3Jl
aWduLWtleXM+PGtleSBhcHA9IkVOIiBkYi1pZD0ienRhd3o5dGFveDl3ZHBlcDU
yaHhmdnRjMnAy
NXN4c3A1d3RkIj41Njwva2V5PjwvZm9yZWlnbi1rZXlzPjxyZWYtdHlwZSBuYW1
lPSJKb3VybmFsIEFydGljbGUiPjE3PC9yZWYtdHlwZT48Y29udHJpYnV0b3JzPjxhdXRob3JzPjxhd
XRob3I+TWFy
aWVuLCBFLkouPC9hdXRob3I+PC9hdXRob3JzPjwvY29udHJpYnV0b3JzPjx0aXR
sZXM+PHRpdGxl
PlRoZSBmb3VyIHN1cHBseSBjaGFpbiBlbmFibGVyczwvdGl0bGU+PHNlY29uZG
FyeS10aXRsZT5T
dXBwbHkgQ2hhaW4gTWFuYWdlbWVudCBSZXZpZXc8L3NlY29uZGFyeS10aX
RsZT48L3RpdGxlcz48
cGVyaW9kaWNhbD48ZnVsbC10aXRsZT5TdXBwbHkgQ2hhaW4gTWFuYWdlbW
VudCBSZXZpZXc8L2Z1
bGwtdGl0bGU+PC9wZXJpb2RpY2FsPjxwYWdlcz42MC04PC9wYWdlcz48dm9sd
W1lPjQ8L3ZvbHVt
ZT48bnVtYmVyPjE8L251bWJlcj48ZGF0ZXM+PHllYXI+MjAwMDwveWVhcj48L
2RhdGVzPjx1cmxz
PjwvdXJscz48L3JlY29yZD48L0NpdGU+PENpdGU+PEF1dGhvcj5GYXdjZXR0PC9BdXRob3I+PFll
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
43/62
Role of TEAM in SCM implementation43
YXI+MjAwNjwvWWVhcj48UmVjTnVtPjIyPC9SZWNOdW0+PHJlY29yZD48cmV
jLW51bWJlcj4yMjwv
cmVjLW51bWJlcj48Zm9yZWlnbi1rZXlzPjxrZXkgYXBwPSJFTiIgZGItaWQ9Inp0
YXd6OXRhb3g5
d2RwZXA1Mmh4ZnZ0YzJwMjVzeHNwNXd0ZCI+MjI8L2tleT48L2ZvcmVpZ24ta
2V5cz48cmVmLXR5
cGUgbmFtZT0iSm91cm5hbCBBcnRpY2xlIj4xNzwvcmVmLXR5cGU+PGNvbnRya
WJ1dG9ycz48YXV0
aG9ycz48YXV0aG9yPkZhd2NldHQsIFNFPC9hdXRob3I+PGF1dGhvcj5PZ2Rlbiwg
SkE8L2F1dGhv
cj48YXV0aG9yPk1hZ25hbiwgR008L2F1dGhvcj48YXV0aG9yPkNvb3BlciwgTUI8
L2F1dGhvcj48
L2F1dGhvcnM+PC9jb250cmlidXRvcnM+PHRpdGxlcz48dGl0bGU+T3JnYW5pem
F0aW9uYWwgY29t
bWl0bWVudCBhbmQgZ292ZXJuYW5jZSBmb3Igc3VwcGx5IGNoYWluIHN1Y2N
lc3M8L3RpdGxlPjxz
ZWNvbmRhcnktdGl0bGU+SW50ZXJuYXRpb25hbCBKb3VybmFsIG9mIFBoeXNp
Y2FsIERpc3RyaWJ1
dGlvbiBhbmQgTG9naXN0aWNzIE1hbmFnZW1lbnQ8L3NlY29uZGFyeS10aXRsZT48L3RpdGxlcz48
cGVyaW9kaWNhbD48ZnVsbC10aXRsZT5JbnRlcm5hdGlvbmFsIEpvdXJuYWwgb
2YgUGh5c2ljYWwg
RGlzdHJpYnV0aW9uIGFuZCBMb2dpc3RpY3MgTWFuYWdlbWVudDwvZnVsbC
10aXRsZT48L3Blcmlv
ZGljYWw+PHBhZ2VzPjIyPC9wYWdlcz48dm9sdW1lPjM2PC92b2x1bWU+PG51b
WJlcj4xPC9udW1i
ZXI+PGRhdGVzPjx5ZWFyPjIwMDY8L3llYXI+PC9kYXRlcz48cHVibGlzaGVyPk
VtZXJhbGQgR3Jv
dXAgUHVibGlzaGluZyBMaW1pdGVkPC9wdWJsaXNoZXI+PHVybHM+PC91cm
xzPjwvcmVjb3JkPjwv
Q2l0ZT48Q2l0ZT48QXV0aG9yPkFra2VybWFuczwvQXV0aG9yPjxZZWFyPjE5O
Tk8L1llYXI+PFJl
Y051bT41NTwvUmVjTnVtPjxyZWNvcmQ+PHJlYy1udW1iZXI+NTU8L3JlYy1ud
W1iZXI+PGZvcmVpZ24ta2V5cz48a2V5IGFwcD0iRU4iIGRiLWlkPSJ6dGF3ejl0YW94OXdkcGVwNTJo
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
44/62
Role of TEAM in SCM implementation44
eGZ2dGMycDI1
c3hzcDV3dGQiPjU1PC9rZXk+PC9mb3JlaWduLWtleXM+PHJlZi10eXBlIG5hbWU
9IkpvdXJuYWwg
QXJ0aWNsZSI+MTc8L3JlZi10eXBlPjxjb250cmlidXRvcnM+PGF1dGhvcnM+PGF1
dGhvcj5Ba2tl
cm1hbnMsIEguPC9hdXRob3I+PGF1dGhvcj5Cb2dlcmQsIFAuPC9hdXRob3I+PGF1
dGhvcj5Wb3Ms
IEIuPC9hdXRob3I+PC9hdXRob3JzPjwvY29udHJpYnV0b3JzPjx0aXRsZXM+PHR
pdGxlPlZpcnR1
b3VzIGFuZCB2aWNpb3VzIGN5Y2xlcyBvbiB0aGUgcm9hZCB0b3dhcmRzIGludG
VybmF0aW9uYWwg
c3VwcGx5IGNoYWluIG1hbmFnZW1lbnQ8L3RpdGxlPjxzZWNvbmRhcnktdGl0bG
U+SW50ZXJuYXRp
b25hbCBKb3VybmFsIG9mIE9wZXJhdGlvbnMgJmFtcDsgUHJvZHVjdGlvbiBNY
W5hZ2VtZW50PC9z
ZWNvbmRhcnktdGl0bGU+PC90aXRsZXM+PHBlcmlvZGljYWw+PGZ1bGwtdGl0
bGU+SW50ZXJuYXRp
b25hbCBKb3VybmFsIG9mIE9wZXJhdGlvbnMgJmFtcDsgUHJvZHVjdGlvbiBNY
W5hZ2VtZW50PC9mdWxsLXRpdGxlPjwvcGVyaW9kaWNhbD48cGFnZXM+NTY1LTU4MjwvcGFnZX
M+PHZvbHVtZT4xOTwv
dm9sdW1lPjxudW1iZXI+NS82PC9udW1iZXI+PGRhdGVzPjx5ZWFyPjE5OTk8L3l
lYXI+PC9kYXRl
cz48cHVibGlzaGVyPk1DQiBVUCBMdGQ8L3B1Ymxpc2hlcj48aXNibj4wMTQ0L
TM1Nzc8L2lzYm4+
PHVybHM+PC91cmxzPjwvcmVjb3JkPjwvQ2l0ZT48L0VuZE5vdGU+AG==
(Akkermans, Bogerd et al. 1999; Marien 2000; Fawcett, Ogden et al. 2006). However
there is no study combining these soft issues or showing interrelationship of more
than two of above mentioned areas for any role in the development and
implementation of supply chain strategy.
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
45/62
Role of TEAM in SCM implementation45
This model proposes that directly and indirectly top management motivation to
implement supply chain management is the key factor. Direct relation is obvious
through literature review
PEVuZE5vdGU+PENpdGU+PEF1dGhvcj5NYXJpZW48L0F1dGhvcj48WWVhcj4y
MDAwPC9ZZWFyPjxS
ZWNOdW0+NTY8L1JlY051bT48cmVjb3JkPjxyZWMtbnVtYmVyPjU2PC9yZWMt
bnVtYmVyPjxmb3Jl
aWduLWtleXM+PGtleSBhcHA9IkVOIiBkYi1pZD0ienRhd3o5dGFveDl3ZHBlcDU
yaHhmdnRjMnAy
NXN4c3A1d3RkIj41Njwva2V5PjwvZm9yZWlnbi1rZXlzPjxyZWYtdHlwZSBuYW1
lPSJKb3VybmFsIEFydGljbGUiPjE3PC9yZWYtdHlwZT48Y29udHJpYnV0b3JzPjxhdXRob3JzPjxhd
XRob3I+TWFy
aWVuLCBFLkouPC9hdXRob3I+PC9hdXRob3JzPjwvY29udHJpYnV0b3JzPjx0aXR
sZXM+PHRpdGxl
PlRoZSBmb3VyIHN1cHBseSBjaGFpbiBlbmFibGVyczwvdGl0bGU+PHNlY29uZG
FyeS10aXRsZT5T
dXBwbHkgQ2hhaW4gTWFuYWdlbWVudCBSZXZpZXc8L3NlY29uZGFyeS10aX
RsZT48L3RpdGxlcz48
cGVyaW9kaWNhbD48ZnVsbC10aXRsZT5TdXBwbHkgQ2hhaW4gTWFuYWdlbW
VudCBSZXZpZXc8L2Z1
bGwtdGl0bGU+PC9wZXJpb2RpY2FsPjxwYWdlcz42MC04PC9wYWdlcz48dm9sd
W1lPjQ8L3ZvbHVt
ZT48bnVtYmVyPjE8L251bWJlcj48ZGF0ZXM+PHllYXI+MjAwMDwveWVhcj48L
2RhdGVzPjx1cmxz
PjwvdXJscz48L3JlY29yZD48L0NpdGU+PENpdGU+PEF1dGhvcj5GYXdjZXR0PC9BdXRob3I+PFll
Figure 1. TEAM Model of Soft issues
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
46/62
Role of TEAM in SCM implementation46
YXI+MjAwNjwvWWVhcj48UmVjTnVtPjIyPC9SZWNOdW0+PHJlY29yZD48cmV
jLW51bWJlcj4yMjwv
cmVjLW51bWJlcj48Zm9yZWlnbi1rZXlzPjxrZXkgYXBwPSJFTiIgZGItaWQ9Inp0
YXd6OXRhb3g5
d2RwZXA1Mmh4ZnZ0YzJwMjVzeHNwNXd0ZCI+MjI8L2tleT48L2ZvcmVpZ24ta
2V5cz48cmVmLXR5
cGUgbmFtZT0iSm91cm5hbCBBcnRpY2xlIj4xNzwvcmVmLXR5cGU+PGNvbnRya
WJ1dG9ycz48YXV0
aG9ycz48YXV0aG9yPkZhd2NldHQsIFNFPC9hdXRob3I+PGF1dGhvcj5PZ2Rlbiwg
SkE8L2F1dGhv
cj48YXV0aG9yPk1hZ25hbiwgR008L2F1dGhvcj48YXV0aG9yPkNvb3BlciwgTUI8
L2F1dGhvcj48
L2F1dGhvcnM+PC9jb250cmlidXRvcnM+PHRpdGxlcz48dGl0bGU+T3JnYW5pem
F0aW9uYWwgY29t
bWl0bWVudCBhbmQgZ292ZXJuYW5jZSBmb3Igc3VwcGx5IGNoYWluIHN1Y2N
lc3M8L3RpdGxlPjxz
ZWNvbmRhcnktdGl0bGU+SW50ZXJuYXRpb25hbCBKb3VybmFsIG9mIFBoeXNp
Y2FsIERpc3RyaWJ1
dGlvbiBhbmQgTG9naXN0aWNzIE1hbmFnZW1lbnQ8L3NlY29uZGFyeS10aXRsZT48L3RpdGxlcz48
cGVyaW9kaWNhbD48ZnVsbC10aXRsZT5JbnRlcm5hdGlvbmFsIEpvdXJuYWwgb
2YgUGh5c2ljYWwg
RGlzdHJpYnV0aW9uIGFuZCBMb2dpc3RpY3MgTWFuYWdlbWVudDwvZnVsbC
10aXRsZT48L3Blcmlv
ZGljYWw+PHBhZ2VzPjIyPC9wYWdlcz48dm9sdW1lPjM2PC92b2x1bWU+PG51b
WJlcj4xPC9udW1i
ZXI+PGRhdGVzPjx5ZWFyPjIwMDY8L3llYXI+PC9kYXRlcz48cHVibGlzaGVyPk
VtZXJhbGQgR3Jv
dXAgUHVibGlzaGluZyBMaW1pdGVkPC9wdWJsaXNoZXI+PHVybHM+PC91cm
xzPjwvcmVjb3JkPjwv
Q2l0ZT48Q2l0ZT48QXV0aG9yPkFra2VybWFuczwvQXV0aG9yPjxZZWFyPjE5O
Tk8L1llYXI+PFJl
Y051bT41NTwvUmVjTnVtPjxyZWNvcmQ+PHJlYy1udW1iZXI+NTU8L3JlYy1ud
W1iZXI+PGZvcmVpZ24ta2V5cz48a2V5IGFwcD0iRU4iIGRiLWlkPSJ6dGF3ejl0YW94OXdkcGVwNTJo
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
47/62
Role of TEAM in SCM implementation47
eGZ2dGMycDI1
c3hzcDV3dGQiPjU1PC9rZXk+PC9mb3JlaWduLWtleXM+PHJlZi10eXBlIG5hbWU
9IkpvdXJuYWwg
QXJ0aWNsZSI+MTc8L3JlZi10eXBlPjxjb250cmlidXRvcnM+PGF1dGhvcnM+PGF1
dGhvcj5Ba2tl
cm1hbnMsIEguPC9hdXRob3I+PGF1dGhvcj5Cb2dlcmQsIFAuPC9hdXRob3I+PGF1
dGhvcj5Wb3Ms
IEIuPC9hdXRob3I+PC9hdXRob3JzPjwvY29udHJpYnV0b3JzPjx0aXRsZXM+PHR
pdGxlPlZpcnR1
b3VzIGFuZCB2aWNpb3VzIGN5Y2xlcyBvbiB0aGUgcm9hZCB0b3dhcmRzIGludG
VybmF0aW9uYWwg
c3VwcGx5IGNoYWluIG1hbmFnZW1lbnQ8L3RpdGxlPjxzZWNvbmRhcnktdGl0bG
U+SW50ZXJuYXRp
b25hbCBKb3VybmFsIG9mIE9wZXJhdGlvbnMgJmFtcDsgUHJvZHVjdGlvbiBNY
W5hZ2VtZW50PC9z
ZWNvbmRhcnktdGl0bGU+PC90aXRsZXM+PHBlcmlvZGljYWw+PGZ1bGwtdGl0
bGU+SW50ZXJuYXRp
b25hbCBKb3VybmFsIG9mIE9wZXJhdGlvbnMgJmFtcDsgUHJvZHVjdGlvbiBNY
W5hZ2VtZW50PC9mdWxsLXRpdGxlPjwvcGVyaW9kaWNhbD48cGFnZXM+NTY1LTU4MjwvcGFnZX
M+PHZvbHVtZT4xOTwv
dm9sdW1lPjxudW1iZXI+NS82PC9udW1iZXI+PGRhdGVzPjx5ZWFyPjE5OTk8L3l
lYXI+PC9kYXRl
cz48cHVibGlzaGVyPk1DQiBVUCBMdGQ8L3B1Ymxpc2hlcj48aXNibj4wMTQ0L
TM1Nzc8L2lzYm4+
PHVybHM+PC91cmxzPjwvcmVjb3JkPjwvQ2l0ZT48L0VuZE5vdGU+AG==
PEVuZE5vdGU+PENpdGU+PEF1dGhvcj5NYXJpZW48L0F1dGhvcj48WWVhcj4y
MDAwPC9ZZWFyPjxS
ZWNOdW0+NTY8L1JlY051bT48cmVjb3JkPjxyZWMtbnVtYmVyPjU2PC9yZWMt
bnVtYmVyPjxmb3Jl
aWduLWtleXM+PGtleSBhcHA9IkVOIiBkYi1pZD0ienRhd3o5dGFveDl3ZHBlcDU
yaHhmdnRjMnAy
NXN4c3A1d3RkIj41Njwva2V5PjwvZm9yZWlnbi1rZXlzPjxyZWYtdHlwZSBuYW1
lPSJKb3VybmFsIEFydGljbGUiPjE3PC9yZWYtdHlwZT48Y29udHJpYnV0b3JzPjxhdXRob3JzPjxhd
8/6/2019 Role of TEAM (Trust, Ethics, Alighnment Motivation ) for Successful Implementation of Retail Chain Sector Supply C
48/62
Role of TEAM in SCM implementation48
XRob3I+TWFy
aWVuLCBFLkouPC9hdXRob3I+PC9hdXRob3JzPjwvY29udHJpYnV0b3JzPjx0aXR
sZXM+PHRpdGxl
PlRoZSBmb3VyIHN1cHBseSBjaGFpbiBlbmFibGVyczwvdGl0bGU+PHNlY29uZG
FyeS10aXRsZT5T
dXBwbHkgQ2hhaW4gTWFuYWdlbWVudCBSZXZpZXc8L3NlY29uZGFyeS10aX
RsZT48L3RpdGxlcz48
cGVyaW9kaWNhbD48ZnVsbC10aXRsZT5TdXBwbHkgQ2hhaW4gTWFuYWdlbW
VudCBSZXZpZXc8L2Z1
bGwtdGl0bGU+PC9wZXJpb2RpY2FsPjxwYWdlcz42MC04PC9wYWdlcz48dm9sd
W1lPjQ8L3ZvbHVt
ZT48bnVtYmVyPjE8L251bWJlcj48ZGF0ZXM+PHllYXI+MjAwMDwveWVhcj48L
2RhdGVzPjx1cmxz
PjwvdXJscz48L3JlY29yZD48L0NpdGU+PENpdGU+PEF1dGhvcj5GYXdjZXR0PC
9BdXRob3I+PFll
YXI+MjAwNjwvWWVhcj48UmVjTnVtPjIyPC9SZWNOdW0+PHJlY29yZD48cmV
jLW51bWJlcj4yM