OPERATIONALIZING COMMUNITY MANAGEMENT

@rontite • CM1 • NOVEMBER 14, 2013

WE USED TO VOTE WITH OUR WALLETS

NOW WE VOTE WITH OUR

TIME

YOUR REALCOMPETITION

IS OTHERCONSUMERS

EDUCATED RELIEVED

INSPIRED ENTERTAINED

THE BRAND BELIEF

THE BRAND BELIEF

WE BELIEVE THAT...

THE BRAND BELIEF

WE BELIEVE THAT...

WE BELIEVE THAT INTEGRATING ASPECTS

OF INDIAN CULTURE INTO OUR LIVES MAKES US MORE INTERESTING

CANADIANS

THE BRAND BELIEF

THE CUSTOMER PERSONA

ETHNIC ELLIEFIONA FOODIE

THE BRAND BELIEF

THE CUSTOMER PERSONA

THE CREATIVE PLATFORM

THE BRAND BELIEF

THE CUSTOMER PERSONA

THE CREATIVE PLATFORM

THE CUSTOMER JOURNEY

THE FOUR Cs ------ OF -------COMMUNITYMANAGEMENT

CONSUMPTION

A) CONTENT

A) CONTENT

TWITTER LISTSSUB REDDITSADVANCED GOOGLE SEARCH

B) LISTENING

CURATION

CREATION

CONTENT CALENDAR

CONNECTION

TWEET

BLOG

ANCHOR CONTENT

DATA CAPTURE

COLD CALL

SALE

THE BRAND BELIEF

THE CUSTOMER PERSONA

THE CREATIVE PLATFORM

THE CUSTOMER JOURNEY

CONSUMPTION CURATION CREATION CONNECTION

THANKS