THRIVING IN THE EXPRESSION ECONOMY

@rontite • SPMA • AUG 27, 2014

2005: Death of Pope John Paul II

2013: Appointment of Pope Francis

WELCOME TO THE EXPRESSION ECONOMY

CONSUMERS ARE MORE CREATIVE THAN YOU ARE

BELIEVE

KNOW YOUR AUDIENCE

…AND ACT ACCORDINGLY

SHUT UP AND SOLVE MY PROBLEM

BE NIMBLE

BE HONEST

ACT LIKE YOU

HAVE NO COMPETITION

SHOW SOME PERSONALITY

THANKS@rontite