MARCH 7, 2011 MARKETING & BRANDING Advertising Supplement ORANGE COUNTY BUSINESS JOURNAL BB--2299

ntegrated MarketingWorks (IMW), a full service marketing communications firm, haspurchased a new office building near the John Wayne Airport and has just announcedits move into the new 8,000 sq. ft. facility to accommodate their growth and long-termgoals.

The 20 year-old OC communica-tion company has experienced a

20% annual growth over the last threeyears in a time when most agencies wereconsolidating due to reduced clientspending. “The organic increase in business from our existing client success plus thedemand for new services required us to find new office space with better freeway access,”according to Kari Bretschger, IMWʼs co-president. “The new building is a very creative envi-ronment specially designed for a more collaborative workplace.”

The move to purchase their own building was modeled after what IMW saw theirInnisbrook affiliated agencies doing around the country. Integrated marketing agencies

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such as IMW have a variety of creative,account, media and web development peo-ple who need a unique workspace to findthe synergies in their solutions for clientʼsmarketing opportunities. “We decided it wasthe perfect time to take advantage of thecurrent real estate market and upgrade theoffice environment for both our clients andemployees,” said Bretschger.

Originally specializing in food, nutritionand healthcare marketing, IMW hasbranched out into automotive, educationand tourism markets in the last five years.IMW clients have been working with theagency in many different communicationdisciplines to build their brands and con-sumer demand. The need to provide newand traditional media solutions, plus theexpansion into online brand managementthrough social media and web developmentnecessitated the move.

IMW is also noticing the improvement inthe economy and anticipates new businesscoming from several new clients who arelooking to expand their marketing programsand need the discipline of integrated plan-ning and resources, which IMW provides.Aside from traditional advertising and publicrelation services, IMW has been developingsocial media promotions, mobile websitesand applications, and more.

IMW clients include APEAM (Avocadosfrom Mexico), Sunkist Growers, Balboa BayClub & Resort and DENSOʼs MovinCoolbrand. In June of 2010, IMW received the“Best in Show” PROTOS award from theOCPRSA and in September 2010, claimedtwo Marketing Excellence Awards fromProduce Business magazine for work doneon behalf of The Avocado Producers andExporting Packers Association ofMichoacan (APEAM).

Integrated MarketingWorks

Founded in 1990, IMW is an award-win-ning marketing communications agencyoffering services that include: strategicplanning, advertising, public relations,social media, online marketing, collateral,web design, promotion/sales support andmore. Representing clients in a broadrange of both consumer and B2B indus-tries, IMW has a solid reputation for pro-viding complete integrated marketingcommunications solutions driven by expe-rienced professionals with connectivity atall stages. IMW is associated with theInnisbrook Group – a national affiliation ofmarketing communications agencies. Formore information, visit www.intgmktg.comor contact Peter Bretschger at 714-557-7100 or pbretschger@intgmktg.com.

IMWʼs new building is a very creative environment specially designed for a more collaborative workplace

We WorkSmarter!

360CommercialRE.com949.296.3600

At 360 Commercial Partners, we design the commercial real estate industry’s most innovative and effective marketing campaigns for our clients’ properties – on our dime. No other brokerage – of any size – markets its listings more aggressively than 360 Commercial Partners, thanks to our in-house advertising and marketing agency, the 360 CREative Lab.

With 360 Commercial Partners, your property will be exposed to the market’s largest pool of qualified prospects and brokers through breakthrough approaches. From e-marketing to direct mail; from outreach to private jet centers, country clubs and affluent residences; and from ads in the Orange County Business Journal to Robb Report - your property will get the attention, and command the price, that it deserves.

It’s a new market – and it’s time for a new approach. Move forward proactively with 360 Commercial Partners. And, next time you open the Orange County Business Journal, you could be reading about your property!

Marketing & Advertising - On Our Dime!

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BB--3300 ORANGE COUNTY BUSINESS JOURNAL MARKETING & BRANDING Advertising Supplement MARCH 7, 2011

60 Commercial Partners, the Irvine, California-based commercial real estate brokerage,announced the launch of its own in-house marketing and advertis-ing agency, the 360 CREative Lab. Helmed by a veteran of brand-ing and communications for Fortune 500 firms, the 360 CREativeLab develops, designs and deploys breakthrough campaigns toeffectively market 360 Commercial Partners ̓ listed properties for

sale and lease.“Itʼs a new market and itʼs time for a new approach – especially in the area

of marketing,” says 360 Commercial Partners Founder and ManagingPartner, Louis J. Tomaselli. “Discerning clients realize that settling for thestatus-quo marketing and service of other brokerages wonʼt net results intodayʼs challenging commercial real estate market. Thatʼs why 360Commercial Partners is taking such an aggressive, innovative stance onadvertising and marketing with the formation of the 360 CREative Lab.”

Directed by Carrie Williams, who has led highly effective campaigns forcompanies including Microsoft, Target, Pepsi and Ford – as well as for thenationʼs top-selling residential real estate firm – the 360 CREative Lab offersthe only professional-level, dedicated service of its kind within the regionʼs commercial real estateindustry. Williams has assembled a talented team to conceptualize, design and deploy customizedmarketing campaigns for every property and project that 360 Commercial Partners represents,developing innovative strategies that deliver qualified prospects, shortened transaction times andheightened bottom-line benefits to the firmʼs clients.

“Commercial real estate has become increasingly commoditized in the economic downturn,”

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says Williams. “To combat this, the 360 CREative Lab leverages a unique branding approach to setour clients apart from – and above – the competition.”

The 360 CREative Labʼs innovative branding approach includes everything from brand creation– including renaming, market positioning and logo development – to brand repositioning throughdevelopment of new messaging and color palettes. The agencyʼs branding campaigns also includeaggressive advertising, PR, e-marketing, microwebsites, events and direct marketing.

Unlike other commercial real estate firms, 360 Commercial Partners invests its own dollars tomarket and sell its listings and – even in this recessionary climate – has raised the industryʼs barfor property advertising frequency and volume. In addition to maintaining the commercial real estateindustryʼs largest presence in the Orange County Business Journal, advertising campaigns devel-oped by the 360 CREative Lab break through the clutter by going beyond traditional approaches toreach commercial real estate decision-makers where they live, work, travel and play via affluentlifestyle marketing and media.

These advertising placements include The Robb Report, Worth, Luxe (to reach prospects in pri-vate jet centers), The Bay Window (Balboa Bay Club members), Bask Magazine, RivieraMagazine, Coast Magazine and the Segerstrom Center for the Arts performance program.

To further heighten the efficacy of its advertising campaigns, 360 Commercial Partners ̓brokerspursue a proactive approach to outreach, consistently and actively seeking out assets, buyers,investors and tenants to achieve their clients ̓objectives.

“No other commercial real estate brokerage, regardless of size, markets its clients ̓propertiesmore aggressively or effectively than 360 Commercial Partners,” says Tomaselli. “Launching the360 CREative Lab, and investing our own dollars to promote our listings, is a powerful demonstra-tion of our unwavering commitment to deliver the best service, and results, in the commercial realestate industry.”

For more information, please visit 360CREativeLab.com, 360CommercialRE.com or call 360Commercial Partners at 949.296.3600.

360 CommercialPartners' in-house mar-keting and advertisingagency reaches com-mercial real estateprospects through tradi-tional and non-tradition-al media, with the indus-try's most aggressiveadvertising schedule

The 360 CREative Lab createsmarketing collateral that

breaks through the clutter togarner attention

The 360 CREativeLab is helmed by

veteran of Fortune500 company brand-ing, Carrie Williams

3Led by a veteran of Fortune 500 companies, 360 CREative Lab develops

commercial real estate’s most innovative, aggressive marketing and advertising

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MARCH 7, 2011 MARKETING & BRANDING Advertising Supplement ORANGE COUNTY BUSINESS JOURNAL BB--3311

rrowmac is enjoying its teenage years. Itʼs early yet, but the companyʼs 14th birthdayis just around the corner. It has weathered the storm we call the recession and is welland truly back in action.

For the past six months, Arrowmac has grown and expanded as the economy ofOrange County starts to turn around. The key to the firmʼs success is extensive

industry knowledge by its owners, recruiters and account managers within the local office,where Arrowmac proudly sports nearly 50 years of creative and interactive IT recruitmentand placement experience. There are very few boutique staffing agencies around SouthernCalifornia that can compete with Arrowmacʼs success in the niche market. Donʼt get mewrong, thereʼs competition out there, and it feels like David vs. Goliath as the company glad-ly takes on the big national boys and girls of the staffing industry on a daily basis—with plen-ty of success, or else the firm wouldnʼt be celebrating 14 years.

The company has slowly, but surely, built the new Arrowmac brand into a recognizedname in the advertising and marketing community of Orange County. Arrowmacʼs client listis a whoʼs who of Orange County that includes the best of the best when it comes to ad

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employer burden remains with Arrowmac. From payroll, taxes and weekly paychecks to W2sand workerʼs comp, Arrowmac is the employer of record, except where the candidate isplaced under a Direct Hire agreement.

Some of the positions that Arrowmac has helped clients to fill include: Art Director, GraphicDesigner, Traffic Manager, Web Designer, Web Developer, SEO Specialist, AccountManager, Marketing Manager, and the list goes on. Best put, Arrowmac can help to find theright person to fill any title or position with an ad agency, in-house marketing, or creativeservices department. The agencyʼs recruitment efforts also go beyond Orange County ifneeded; Arrowmac has recruited Art Directors and Copywriters from New York and Floridato join clients in Orange County.

As its brochure states, together we can be the right combination. When you find yourselfat the point of hiring, call Arrowmac—youʼll be glad you did.

For more information, please call 714.641.1260 or visit www.arrowmac.com. You can alsofind Arrowmac on Facebook and Twitter.

agencies and corporate in-house, includingsome Fortune 500 companies. Arrowmac isthe perfect solution to the perfect stormwhen it comes to immediate recruitmentneeds. Many times, Arrowmac can handletemporary placement on the same day. Theagency can also step up on longer term

contracts: a week, a month, a year.Arrowmac understands every client is differ-ent. As the economy turns, so does thesolution required by many clients. Sometemporary assignments can go on tobecome full-time, and itʼs a great benefit toany company in times like these to haveseen the potential employee in the work-place, on the job, prior to hiring him or herfull-time. If a clientʼs budget is back andtheyʼre getting ready to run on all four cylin-ders, Arrowmac offers a direct hire solution,where the employee goes directly onto theclientʼs payroll from day one.

What sets Arrowmac apart from the com-petition is that its customer service is sec-ond to none. The agencyʼs business is notjust about seat filling—the mission is tomatch the right candidate to the right work-place. To survive 14 years of tough compe-tition from national offices and local inde-pendents, this woman-owned corporation isonce again helping some of the best com-panies in Orange County slowly but gradu-ally move beyond the recession. By utilizingArrowmacʼs services, ad agencies and cor-porations alike can expand their workforceat their own pace as their workloadrequires.

Currently, another key benefit to compa-nies using Arrowmacʼs services is that the

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