1
It's Super Bowl Time!!! “This year, Feb. 6 is all about football, friends and hot pizza delivered right to your door,” says Brian Bailey, owner of Domino’s Pizza. “Speed and skill makes for a winning team on the field and in our stores, and our team is ready to deliver. Get ready for some football... and pizza.” Why settle for a new place’s high prices, "take and bake" or wait 45 min- utes or more to get a pizza delivered when locally this Sunday, Domino's Pizza will have 40 employees ready to make, bake and deliver your pizzas hot and fresh when you order them! To order your delicious Domino's Pizza for Sunday's big game (or any other time,) call: 623-3030 if you live north of 8th Street: Domino's Pizza at 2417 North Main Street. 622-3030 for the Domino's at 1124 South Union Avenue if you live south of 8th Street. Roswell residents can now order online at www.dominosnm.com/ Your Roswell Domino's Pizza is offering a Super Bowl Special: You can get a large 1-topping Pizza for an incredible $7.99 ..no limit! (Valid this Tuesday, Wednesday, Thursday, Friday, Satur- day and Sunday - February 1 through 6 only.) Super Bowl XLV prepara- tions: As the Pittsburgh Steelers and the Green Bay Packers gear up for kickoff in the biggest game in football, Domino's Pizza stores nationwide are also plan- ning their strategy and preparing for their most intense evening of the year. Domino's stores are stocking up on ingredients, doubling their staffs and practicing perfect (and fast!) pizza making to tack- le the surge of orders expected on Super Bowl Sunday, historically the number one day for pizza delivery. Domino's anticipates selling more than 1.2 mil- lion pizzas nationwide on game day this year - a 42 percent increase from a typical Sunday. This means that during game time, Domino's will deliver nearly 250,000 piz- zas to homes every quarter. "Super Bowl Sunday is all about football and friends, and a hot pizza brought right to their door is just what TV-bound fans want," said Holly Ryan, Domino's Pizza spokesper- son. "Speed makes for a win- ning team on the field and in our stores, and our team is ready to deliver." Domino's Pizza Super Bowl Sunday Stats • Super Bowl is all about football, food, friends, fam- ily and fun. Domino’s expects to sell 1.1 million pizzas on Super Bowl Sunday... a 44% increase over an average Sunday. Domino’s projects that 22% of all orders will include their new oven baked sand- wiches, approximately 261,702 sandwiches. • Super Bowl Sunday is an athletic event for Dominos... it is their Super Bowl too. It takes training, preparation, focus, energy and hustle. Brian says they always staff up, order extra dough, sauce and cheese. Team members are already prac- ticing making pizzas faster than they normally do. • It is interesting because football does link directly to delivery. There are exam- ples of Domino’s franchises who have put TVs and radios in stores so they know when the phones are going to start ringing. Phones typically ring lead- ing up to kick-off, during commercials and at half- time. • Based on Domino’s Pizza’s calculations, they expect Domino’s drivers to cover four million miles on Super Bowl Sunday alone. • 1.1 million pizza boxes would cover every NFL sta- dium field-goal line to goal line, sideline to sideline. • Pepperoni and extra cheese (in that order) are the most popular toppings. Domino’s anticipates that 59% of pizzas ordered will be requests for pepperoni topped pies. • Of favorite foods to accompany pizza during a football game, 56 percent favor wings, followed by garlic or cheesy bread (46 percent,) beverages (45 per- cent) and breadsticks (43 percent.) According to Domino's Pizza sales statistics: • While both participating teams' cities begin the evening with high sales, by the end of the night, Domino's Pizza sees a high- er increase in the city of the winning team verses the city of the losing team. • Domino's sees higher sales when the game is close and competitive. With closer games, peo- ple are more likely to stick around, glued to the tube. • By the end of the night, Domino’s sees a higher sales increase in the city of the winning team verses the city of the losing team. Both cities begin the night with high sales. About Domino's Pizza Founded in 1960, Domino's Pizza operates a network of 9,000 Company-owned and fran- chised stores in the United States and more than 65 countries, and is the rec- ognized world leader in pizza delivery. Domino's Pizza, named a Megabrand by Advertis- ing Age, had system wide sales of nearly $5.4 billion in 2007. More information on the Company, in English and Spanish, can be found on the web at www.dominos.com Locally, Domino's Pizza stores are proudly owned and operated by longtime local resident Brian Bailey. Domino's Pizza tackles Super Bowl Sunday Roswell Daily Record BUSINESS REVIEW Thursday, February 3, 2011 A7 Domino's Pizza Super Bowl Special - You can get a large 1- Topping pizza for an incredible $7.99 .....no limit! (Valid this Tuesday, Wednesday, Thursday, Friday, Saturday and Sunday - February 1 through 6 only.) On Facebook: Domino’s Pizza Team New Mexico Follow us on Twitter @DominosPizzaNM Order Domino's on- line or call one of the local numbers: 622-3030 south of 8th St., or 623- 3030 north of 8th Street.
