STYLE GUIDE
1 Style Guide | ©2018 VirtualTraining s.r.o., All rights reserved
07/2018
LOGOTYPENew logo identity
Logo in grid
Minimum clear area
Logo variations
Don’ts
Logo + Claim
Color palette
Rouvy “Compatible“ icon
5
6
7
8
9
10
12
14
TABLE OF CONTENTS
COLORS
ICON
3 Style Guide | ©2018 VirtualTraining s.r.o., All rights reserved
LOGOTYPE
NEW LOGO IDENTITY
ROUVY LOGO
The new Rouvy logo is inspired by an aerodynamic cycling helmet. It is created from a few simple shapes to be easily read, recognized and remembered.
5 Style Guide | ©2018 VirtualTraining s.r.o., All rights reserved
LOGO IN GRID
x x 0.75x
1.5x
3x
t
t
xt
t
6 Style Guide | ©2018 VirtualTraining s.r.o., All rights reserved
MINIMUM CLEAR AREA
7 Style Guide | ©2018 VirtualTraining s.r.o., All rights reserved
LOGO VARIATIONS
Color variations
Monochromatic variations
Don’t use
Logo usage with background
100% 80% 60% 40% 20% 10% 0%
8 Style Guide | ©2018 VirtualTraining s.r.o., All rights reserved
DON’TS
Scale the logo out of porportion.Change to color of the logo Rotate the logo
Cut the logo to separate the wordmark and the Rouvy helmet
Reduce the logo smaller then 30 mm wide (print only)
30 mm
Change the font of the wordmark
9 Style Guide | ©2018 VirtualTraining s.r.o., All rights reserved
WHEN TO USE
The "Logo + Claim" tagline is to be used to highlight the fact of the focus on reality. This logo is to be used everywhere where users could understand our main mission - Simulate the real outdoor rides indoor. Don't use it in the combination with the separate claim on the same page.
LOGO + CLAIM
h
2h
x
x x
x
Font: ONRAMP Tracking -17
10 Style Guide | ©2018 VirtualTraining s.r.o., All rights reserved
COLORS
COLOR PALETTE
100% 75% 50%
100% 75% 50%
100%
CMYKRGBHEXPANTONE
ROUVY YELLOW
0/18/100/0252/205/0FCCD00Yellow 012 C
CMYKRGBHEXPANTONE
WHITE
0/0/0/0255/255/255FFFFFF— WHITE —
CMYKRGBHEXPANTONE
RICH GRAY
15/10/10/7554/54/53363635439 C
100%
CMYKRGBHEXPANTONE
DEEP BLACK
40/30/30/10016/13/16100D10Process Black C
100% 75% 50%
CMYKRGBHEXPANTONE
ROUVY WEB GREEN
70/0/100/067/176/4243B02A361 C
12 Style Guide | ©2018 VirtualTraining s.r.o., All rights reserved
ICON
ROUVY “COMPATIBLE“ ICON
ROUVY ICON
The square icon use everywhere exceptas the app icon. The example of use is the
list of recommended trainer apps.
14 Style Guide | ©2018 VirtualTraining s.r.o., All rights reserved