RRO Rights Managementin Digital Environment

Olav Stokkmo, Chief Executive, IFRRO

5 April 2011 Polska Kziaska Conference, Krakow

Starting point: RROs complement individual licensing

DIGITAL MANDATES AND LICENSING By RROs

RRO Collective Management Complements individual management

• One to One / Many: Individual management

• Many to One / Many: Collective management

as individual licensing is

• Impossible• Typically Orphan works

• Impracticable or Insufficient• Typically Multiple copying & Out-of-Print works

RRO licences complement individual management

Aims of © licensing by RROs – review

• Reflect rightholder mandates• Access on mutually agreed terms• Large scale copying of © extracts• Voluntary and statutory• Remuneration and information

Content of RRO licences

• Limited extracts• 5-15%; chapter; article• Personal and Internal use

• Permitted uses• Photocopying and scanning• Download, store, print, internal dissemination, external

dissemination

• Authorised users• Terms• Fees• Usage reporting requirements• Compliance awareness

Analogue and Digital environments Differences between RROs

Often same/similar:

Uses

User groups

Rightholder groups

Often different:

Operating Systems

Permissions/restrictions

Photocopying

Often same/similar:

/

Often different:

Uses

User groups

Rightholder groups

Operating Systems

Permissions/restrictions

Digital

Every decision is like surgery. It is an intervention into a system and therefore carries with it the risk of shock.

Peter Drucker, The Effective Executive

BUSINESS DEVELOPMENT(IFRRO and the Digital Arena: IFRRO Tools)

IFRRO and Business ModelsDevelopment

• Improve communication through identifiers

and standards development• ONIX, ISTC, ISNI; ARROW

• (Bilateral) Agreements between RROs• REM; Tools; Models

• Business Models• Forum• Manuals; Templates• Studies

IFRRO Documents to facilitate Agreements

Analogue and Digital environments• Agreements between RROs

• Sample Bilaterals• Type A and Type B; Explanatory Memorandum

• Code of Conduct

• Relationship between RROs

Digital environment• REM (Repertoire Exchange Mandate)

• Mandate from authors/publishers to RROs - Principles

• HTAR (Headings & Toolkits Agreements between RROs)• Headings; Examples of wording; How HTAR relates to REM

REMKey Principles

Principles

• Opt in and Opt out possibilities

• Not conflict with primary use

• Right to information

• Local rightholders support required

• Rightholder set prices; Enable default price

• Observe moral rights

2009 - 2010 IFRRO Member Surveys

DIGITAL MANDATES AND LICENSING By RROs

Content of mandate

• Photocopying• Digital – IFRRO Toolkit

• Download• Store• View• Print• Internal and external distribution

• Opt in/out• By sector/territory

Digital sources and applications

• Sources

• Applications and uses

o Scan o PPTo Printout o Whiteboardo View o VLEo Store o Redirect to contento Email o RRO content database

o Analogue o Onlineo Electronic carrier o Internet download

In Conclusion

Licensing by RROsCreating a win-win-win session

• Working within established structures• Developing practical alternatives• National equilibrium maintained• Toolbox of solutions• Flexible interaction between licensing

and exceptions• Benefiting users, creative industries

& society at large

©Thank you for your attention

www.ifrro.orgOlav.Stokkmo@ifrro.org