RTÉ Player February 2014 Review
Source: Urchin Analy1cs, Blue Metrix, & iTunes
RTÉ Player Summary Month on Month change Streams 4,408,000 4% Unique Browsers (RTÉ.ie/Player) 858,000 -4% Average Streams per Browser (RTÉ.ie/Player) 2.6 16% Page Impressions 15,916,000 -6% International share of streams 12.2% Total number of app downloads to end November 1,071,000
SIX NATIONS RUGBY (IRELAND V WALES)
THE LATE LATE SHOWQUIRKE
HOME & AWAYEASTENDERS
THE SATURDAY NIGHT SHOWFAIR CITY
VIKINGS
MRS BROWN’S BOYS
OPERATION TRANSFORMATION
REVENGE
8th Feb7th Feb16th Feb
14th Feb18th Feb1st Feb13th Feb
2nd Feb
9th Feb
18th Feb18th Feb
1
23
4567
8
9
1011
46,80033,60028,800
23,00018,30017,80017,600
17,500
17,400
17,300
15,800
46,800 Streams
RTÉ Player Monthly Streams & Unique Browsers
Source: Urchin & Blue Metrix; *App traffic excluded
• The highest monthly streams since the record month of October 2013
Total StreamsUnique Browsers
Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14
0
2,000,000
3,000,000
1,000,000
4,000,000
5,000,000
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
68,500 Streams 33,600 Streams
RTÉ Player ConsumpCon by PlaEorm
Source: Urchin, Blue Metrix
Share of Streams
• The desktop version of the RTÉ Player accounted for 55% of streams in January • The Android App delivered 7% of streams
AndroidSamsung Smart TViPadiPod TouchiPhonePS3www.rte.ie/player
Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
60% 53.2% 67% 62.7% 64.2% 64.6% 66.6% 61.2% 61.9% 62.3% 60.8% 60% 55%
2%
2%
1.8%
1%1.7% 1.4%
1.4%
1.5% 1.5% 1% 1.6% 1.2%
1.1%
7.2%
1.8%
12.9%
0.9%
9%
2.8%
18.7%
1%
9.3%
2.4%
18.4%
1.1%
11.1%
2.7%
20.9%
1%
10.4%
2.7%
19.8%
1.2%
10.3%
2.5%
19.9%
1.2%
9.5%
2.3%
19.2%
1.1%
11.1%
2.8%
21.9%
1.4%
22%
1.6%0.5%
2.5%
10.6% 9.9%
2% 2.3%2.2%
2%2.1%
9.9%
0.9%
20% 19.9% 20.6%23.8% 25%
1.5% 1.8% 1.9% 2.7%
3.2% 3.9% 4.3% 5.7% 7.4%
9.8%9.9%
9.8%
2.9%
51.8%
1.7%
9.6%
0.6%
23.3%
7%
2.5%
55.3%
12th Dec: 28,000 Streams in Total 28,800 Streams
RTÉ Player Top 20 Programmes in February Best Episode Only, All Pla8orms (except UPC TV)
Source: Blue Metrix
SIX NATIONS RUGBY (IRELAND V WALES)
THE LATE LATE SHOWQUIRKE
HOME & AWAYEASTENDERS
THE SATURDAY NIGHT SHOWFAIR CITY
VIKINGS
MRS BROWN’S BOYS
OPERATION TRANSFORMATION
REVENGE
DON'T TELL THE BRIDE
CHAMPIONS LEAGUE LIVE (ARSENAL V B. MUNICH)
THE VOICE OF IRELAND
BLUE BLOODS
GREY'S ANATOMY
THE MENTALIST
SOMEBODY TO LOVE
IRELAND'S FITTEST FAMILY
THE NOLANS
8th Feb7th Feb16th Feb
14th Feb18th Feb1st Feb13th Feb
2nd Feb
9th Feb
18th Feb18th Feb
6th Feb
19th Feb
16th Feb
12th Feb
18th Feb
4th Feb
17th Feb
15th Feb
20th Feb
46,80033,60028,800
23,00018,30017,80017,600
17,500
17,400
17,30015,800
15,400
14,100
12,400
11,900
11,800
8,500
8,200
8,100
6,700
39,000 Streams in Total 23,000 Streams
RTÉ Player Programme Category Analysis
Source: Blue Metrix
RTÉ Jr, TRTÉ & Two TubeReligous & IrishArt & MusicFactualLifestyleNews & SportDramaEntertainment
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
FEB 2012 FEB 2013 FEB 2014
29.2%
18.4% 14%
33.1%
34.9%44%
19.4%
26.4%24%
5.3% 7.6% 8%
6%1%
7.8% 8.3%0.6%0.7%
3%3%3.6%0.9%0.7%
RTÉ Player Programme Category Analysis
• In February, Drama delivered 44% of streams. New BBC/ RTÉ series Quirke was particularly popular
• A successful Six Nations campaign for Ireland boosted News and Sport to 1 in 4 streams
Source: Blue Metrix
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb
2011 2012 2013 2014
RTÉ Jr, TRTÉ & Two TubeReligous & IrishArt & MusicFactualLifestyleNews & SportDramaEntertainment
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
25th Decmber: 22,000 Streams in First Week 17,800 Streams
The original desktop version of the RTÉ Player has the most Irish unique visitors amongst its compeCCve set
• comScore reports that the number of Irish unique visitors to the (desktop) RTÉ Player in January 2014 was 251,000
Source: comScore MMX, Ireland 15+, January 2013 to January 2014
N.B. comScore currently measures PC/ Laptop access only – recent growth in RTÉ
Player consumpKon has been driven by Apps
N.B. The data above for, TV3.ie & ITV.com represents all traffic to the domain, and not just the VOD element of that site
RTÉ.ie/Player has a young and gender balanced user base in Ireland
• Around 4 in 10 of Irish adult (15+) users of the desktop RTÉ Player in January fell within the 15-34 age group
• 50% were Male and 50% Female
Share of Irish Unique Users of the RTÉ Player
Source: comScore MMX, Ireland 15+, January 2013 to January 2014
Age Group Gender
15-24 = 19.7%
25-34 = 20.1%
45-54 = 15.1%
55+ = 19.2%
Male - 50%
Female - 50%
35-44 = 25.9%