Webinar: July 27, 2011

Facebook.com/TabSite www.TabSite.com

Webinar

Mike Gingerich TabSite Co-founder

How to Run a Successful

Photo Contest on Facebook

Video Replay and Slides Available in 8-12 hours

Webinar: July 27, 2011 Webinar

Facebook.com/TabSite www.TabSite.com

Today’s Agenda: • Timeline Contests

• Sweepstakes Giveaway Contest • Facebook Photo Contest

• Creating a Communication Plan for the Contest

• Metrics to Measure

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Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Can Promotions = Sales?

• Promotions and Contests draw people in to a page. It’s a reason to come.

The answer: YES! Research shows that persons who become a fan are more likely to purchase from that brand.

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Story time:

• Photographer • 24 Weddings • Couples want to win • 2 Stage Contest • Use a Like Gate • Vote 1x per day

bit.ly/FBphotocase

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Timeline Contests Engage in the News Feed! • Get visitors to enter by - Liking - Commenting - Commenting with a Photo.

www.TimelineContest.com

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Timeline Contests Easy to run. No Budget needed. Types: 1. Like to Win 2. Comment to Enter 3. Trivia 4. Like & Comment 5. Comment with Photo

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Timeline Contests Read more at: www.TimelineContest.com

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Sweepstakes

• Random winner

• Not skill based

• Enables email capture

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Sweepstakes

•Works for many Industries • Prize must be relevant! • Keep form short!

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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A Facebook Sales Process

Fan Lead Nurture Customer

On Facebook Email Marketing

Fan: Use Facebook to grow fans with relevant engagement. Lead: Use promotions to capture email addresses on Facebook Nurture: Use email nurture campaigns to nurture and build trust Customer: Use strategic offers to culminate in new sales

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Sweepstakes

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Sweepstakes PLUS

• Adds viral sharing and tracking! smarturl.it/SweepsPLUS

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Photo Contests

• More Engagement • Better Qualifying Of Entrants • Fan or Judge Vote • More Traffic

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Contests • Skill based, not random

• Voting determines winner

• Traffic comes from entrants

• Traffic comes from voters

• Inspires engagement

• Works for many Industries

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Why a Contest? Reason 1:

• ENGAGEMENT INCREASES! •Likes, •Shares •Comments

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Why a Contest? Reason 2:

• Capture Leads!

• Email addresses are GOLD!

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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The Process via Facebook

Fan Lead Nurture Customer

On Facebook

Email Marketing

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Best Practices For

PROMOTING

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Understand: • Your Audience

• Their Goals, Needs, Interests

• BE HELPFUL!

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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DRIVE FANS and FRIENDS of FANS To the CONTEST TAB Via posts! This is how you “get traction”!

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Smart URL that is Mobile Friendly

https://www.facebook.com/SchwarzkopfProfessionalUSA/app_317355118338012

bit.ly/SmartURL

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Smart URL that is Mobile Friendly Promotional Tools area

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Schedule Posts for Prime Times Promotional Tools area

Use Facebook’s Page Scheduler or

Tools within TabSite Buffer, Sendible, HootSuite, PlanYourPost

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POSTING PLAN OUTLINE:

1. Announce Upcoming Promotion via Facebook, Twitter, Blog, Google+, Email

2. Then announce the launch of Promo

3. Repeat Launch Announcement

“Reminder our contest is live!”

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POST OUTLINE cont.

4. Daily Reminder Posts

5. Update Status of Promotion Post

6. Nearing End Reminder Posts

7. Announce Winners Posts

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Measurements:

1. For Timeline Contests: Likes &

Comments for different types of posts

2. For Sweepstakes: Email addresses,

Shares, Engagement on Posts

3. For Contests: Entries, Votes, Reach on

Posts

Webinar: July 27, 2011

Thank you! Visit us:

www.TabSite.com

www.Facebook.com/TabSite