HANDLOOM INDUSTRY

By NISHANTH H

OFFICE OF THE DEVELOPMENT COMMISSIONER (HANDLOOMS)

VisionTo develop a strong, vibrant Handloom Sector to

provide sustainable employment to Handloom weavers. Mission

To make the  Handloom sector self sustainable for inclusive growth. Empowerment of the weavers through  technological up gradation. Focused, flexible and holistic approach to meet the challenges of domestic and global market.

OBJECTIVE

To ensure overall development of the Handloom, including welfare of handloom weavers.

To provide new upgraded looms and accessories to handloom weavers.

To provide subsidized yarn in the clusters areas.

LOW PRODUCT

IVITY

INFORMATION

ASYMMETRY

FRAGMENTED

VALUE CHAIN

INADEQUATE

INPUTS

CHALLENGES

LACK OF

ENABLING

ENVIRONMENT

CAUSES FOR FAILURE OF RURAL DEVELOPMENT PROGRAM

“Non-involvement of rural artisans in the developmental programmes” is the single most important reason behind non-achievement of desired goals of rural developmental programmes.

Most of the technologies remain confined to R&D institutions.

R&D is conducted as per convenience of researchers and not as per the need of rural artisans.

SCHEMESAmbedkar hastshilp vikas yojnaBima Yojana for Handicrafts ArtisansCredit Guarantee SchemeResearch & DevelopmentExport Promotion

AGRICULTURE MARKETING

DEFINITIONAgricultural marketing is the study of all the activities, agencies and policies involved in the procurement of farm inputs by the farmers and the movement of agricultural products from the farms to the consumers.

PROBLEMS IN AGRICULTURAL MARKETINGInadequate capitalStorage facilitiesMiddlemen Transport problemsFragmented land holdingsLack of market knowledge.Problems of produce collection.

STRATEGIES TO PROMOTE AGRICULTURE PRODUCTSElimination of middle men.Rationalizing the prices.Availability of storage facilities.Taking necessary steps to educate farmers.Providing credit facilities.

The National Commission on Agriculture defined agricultural marketing as a process which starts with a decision to produce a saleable farm commodity and it involves all aspects of market structure of system, both functional and institutional, based on technical and economic considerations and includes pre and post- harvest operations, assembling, grading, storage, transportation and distribution.

The Indian council of Agricultural Research defined involvement of three important functions, namely (a)Assembling (concentration) (b)Preparation for consumption (processing)

& (c)Distribution.

The Ensure proper availability of consumer productsTo ensure proper price spreadEnsure adequate marketable surplus

NEED

PREREQUISITE OF EFFICIENT AGRICULTURAL MARKETING

Storage facilityCapacity to hoardTransportation facilityAdequate informationLess intermediariesRegulated marketsGood quality of produce

THANK YOU