Rwi sept2012[1]

autumn 2012

RWI

Meet the European business fusing design and shopfitting

the fullpackage

sainsbury’senters Tesco homeland

MoThErcarE’sfledgling store format

visual MErchandisingin london and Paris

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Rules of communication

retail-week.com/stores | Autumn 2012 | RWI 3

WELCOME

Here are a few words put together that form complete sentences. All of the sentences are short and to the point and each sentence will follow on from the one that precedes it.

ere will also be a beginning, a middle and, gratifyingly, an end.

Enough. Isn’t that what communication should be about and shouldn’t you be entitled to expect this to be the case for it to be worth reading?

Well, yes. Yet when it comes to visual communication such simple rules are frequently overlooked and somehow, some retailers seem to think that multiple messaging in store or in windows is the best way of proceeding. is is simply wrong and, indeed, multiple messaging can lead to confusion and the best e� orts of all concerned being pretty much a waste of time.

In this issue of Retail Week Interiors we have taken time out to have a look at the better (and more visually literate) examples of visual merchandising as the new season gets under way with a scoot around London and Paris.

Sainsbury’s has been busily localising its stores and the Hertford branch is a sterling example. Here the grocer has used the building itself to communicate the message. e branch is partly housed in a Victorian brewery and that is used to promote the idea of heritage and relevance to a speci� c town.

ere is also the matter of building and � tting out stores. Retail Week has been running a league

table of the UK’s top shop� tters for almost a decade. We have now used this infor-mation to produce the � rst Retail Week Interiors report, which is now available at www.retail-week.com/interiors2012.

A special thank you goes to New Store

Europe for making this report possible and to the many retailers, designers and shop� tters that have provided their comments and thoughts on all the issues raised.

As with all things, however, the bene� t of brevity is apparent. Sit back, therefore, look at the pictures, read the words and consider how e� ective or otherwise your interiors are at promoting the undoubted excellence of your products. ere is almost always something that could be improved and presented in a better way.

Sit back and consider how effective or otherwise your interiors are at promoting your product

CONTENTS

Retail Week Interiors Editor John Ryan

Contributor Mark Faithfull

Supplements and Special Projects

Production Editor Tracey Gardner

Art Editor Jon Hart

Advertising Manager Paul Stewart

(020 7728 3555)

Commercial Director Mandy Cluskey

Director of Retail Tracey Davies

© Retail Week

All material is strictly copyright and all rights were

reserved. Reproduction in whole or in part without

the written permission of Retail Week is strictly

forbidden. The greatest care has been taken to ensure

the accuracy of information in this magazine at the

time of going to press, but we accept no responsibility

for omissions or errors. The views expressed in the

magazine are not necessarily those of Retail Week.

Retail Week Interiors is printed by Headley Brothers

Ltd. Ashford, Kent

John Ryan, Editor

04 SAINSBURY’SThe supermarket’s new store is bidding to

become a local hero – in Tesco’s backyard

10 STORE DESIGNWe head to the Alps to visit Schweitzer, which

combines design with shopfi tting

17 HARRIS & HOOLEThe Tesco-backed artisanal coffee shop is a

curious mix of rustic style and industrial chic

21 MOTHERCARECan a new-look fl agship store in Edmonton

help to revive the retailer’s fortunes?

27 LONDON WINDOWSThe unpredictable weather is testing the

talents of the capital’s visual merchandisers

33 PROFILE: HOTEL CHOCOLATAngus Thirlwell has built the chocolatier into

a thriving chain of shops and cafes

35 SHOPFITTERS LEAGUETracking the risers and fallers in this year’s

top 10 of the nation’s shopfi tting businesses

37 PARIS WINDOWSHere the visual merchandising is all about

understated chic

RWI

Effective merchandising needs to be straightforward and simple, but often these basic requirements are overlooked

Rules of communication


WELCOME

Here are a few words put together that form complete sentences. All of the sentences are short and to the point and each sentence will follow on from the one that precedes it.

ere will also be a beginning, a middle and, gratifyingly, an end.

Enough. Isn’t that what communication should be about and shouldn’t you be entitled to expect this to be the case for it to be worth reading?

Well, yes. Yet when it comes to visual communication such simple rules are frequently overlooked and somehow, some retailers seem to think that multiple messaging in store or in windows is the best way of proceeding. is is simply wrong and, indeed, multiple messaging can lead to confusion and the best e� orts of all concerned being pretty much a waste of time.

In this issue of Retail Week Interiors we have taken time out to have a look at the better (and more visually literate) examples of visual merchandising as the new season gets under way with a scoot around London and Paris.

Sainsbury’s has been busily localising its stores and the Hertford branch is a sterling example. Here the grocer has used the building itself to communicate the message. e branch is partly housed in a Victorian brewery and that is used to promote the idea of heritage and relevance to a speci� c town.

ere is also the matter of building and � tting out stores. Retail Week has been running a league

table of the UK’s top shop� tters for almost a decade. We have now used this infor-mation to produce the � rst Retail Week Interiors report, which is now available at www.retail-week.com/interiors2012.

A special thank you goes to New Store

Europe for making this report possible and to the many retailers, designers and shop� tters that have provided their comments and thoughts on all the issues raised.

As with all things, however, the bene� t of brevity is apparent. Sit back, therefore, look at the pictures, read the words and consider how e� ective or otherwise your interiors are at promoting the undoubted excellence of your products. ere is almost always something that could be improved and presented in a better way.

Sit back and consider how effective or otherwise your interiors are at promoting your product

CONTENTS

Retail Week Interiors Editor John Ryan

Contributor Mark Faithfull

Supplements and Special Projects

Production Editor Tracey Gardner

Art Editor Jon Hart

Advertising Manager Paul Stewart

(020 7728 3555)

Commercial Director Mandy Cluskey

Director of Retail Tracey Davies

© Retail Week

All material is strictly copyright and all rights were

reserved. Reproduction in whole or in part without

the written permission of Retail Week is strictly

forbidden. The greatest care has been taken to ensure

the accuracy of information in this magazine at the

time of going to press, but we accept no responsibility

for omissions or errors. The views expressed in the

magazine are not necessarily those of Retail Week.

Retail Week Interiors is printed by Headley Brothers

Ltd. Ashford, Kent

John Ryan, Editor

04 SAINSBURY’SThe supermarket’s new store is bidding to

become a local hero – in Tesco’s backyard

10 STORE DESIGNWe head to the Alps to visit Schweitzer, which

combines design with shopfi tting

17 HARRIS & HOOLEThe Tesco-backed artisanal coffee shop is a

curious mix of rustic style and industrial chic

21 MOTHERCARECan a new-look fl agship store in Edmonton

help to revive the retailer’s fortunes?

27 LONDON WINDOWSThe unpredictable weather is testing the

talents of the capital’s visual merchandisers

33 PROFILE: HOTEL CHOCOLATAngus Thirlwell has built the chocolatier into

a thriving chain of shops and cafes

35 SHOPFITTERS LEAGUETracking the risers and fallers in this year’s

top 10 of the nation’s shopfi tting businesses

37 PARIS WINDOWSHere the visual merchandising is all about

understated chic

RWI

Effective merchandising needs to be straightforward and simple, but often these basic requirements are overlooked

The arrival of Sainsbury’s in Hertford draws a line in the sand for the supermarket that wants to be “number one locally”. By John Ryan

Sainsbury’sin Tescoland

4 RWI | Autumn 2012 | retail-week.com/stores

ertford is a historic town. By the time of the Domesday Book, it had three mills, two markets and two churches

and was one of East Anglia’s (just) more impor-tant locations. And until recently it has been pretty much at the heart of Tesco country. Cheshunt and the supermarket’s head office are less than 10 miles away.

Now things have changed, however, and instead of one large supermarket in Hertford, there are two. Sainsbury’s has opened a store at one end of the town centre – a suitable distance

H from the Tesco shop, which was among the first to be given the ‘warming up’ treatment of lower units, wood and more graphics earlier this year.

And given the amount of attention that has been focused on Tesco’s activities in the town, it might seem surprising that Sainsbury’s has deemed it a good idea to break ground in this part of the world.

But it’s easy to understand why Sainsbury’s would have been tempted. On offer was a 19th-century building that had been derelict

since local brewer McMullen had moved and created a “macro micro brewery”, as Sainsbury’s director of store design Damian Culkin puts it.

“This is our first foray into Hertford,” he says. “The aim was to put some of the work we’ve been doing over the last year, starting with Portswood (Southampton), and to do something here.”

He adds that the store is part of the grocer’s mission to be “number one locally” and certainly, arriving in the car park, the vista is almost bucolic.


Sainsbury’s has upped the

graphics count and created a

market feel

This may be a modern supermarket, but the view is of trees, a river, a large park and a building with the kind of fancy brickwork that captains of industry liked to create to remind them of places such as Florence or Venice

STORES

The arrival of Sainsbury’s in Hertford draws a line in the sand for the supermarket that wants to be “number one locally”. By John Ryan

Sainsbury’sin Tescoland


ertford is a historic town. By the time of the Domesday Book, it had three mills, two markets and two churches

and was one of East Anglia’s (just) more impor-tant locations. And until recently it has been pretty much at the heart of Tesco country. Cheshunt and the supermarket’s head office are less than 10 miles away.

Now things have changed, however, and instead of one large supermarket in Hertford, there are two. Sainsbury’s has opened a store at one end of the town centre – a suitable distance

H from the Tesco shop, which was among the first to be given the ‘warming up’ treatment of lower units, wood and more graphics earlier this year.

And given the amount of attention that has been focused on Tesco’s activities in the town, it might seem surprising that Sainsbury’s has deemed it a good idea to break ground in this part of the world.

But it’s easy to understand why Sainsbury’s would have been tempted. On offer was a 19th-century building that had been derelict

since local brewer McMullen had moved and created a “macro micro brewery”, as Sainsbury’s director of store design Damian Culkin puts it.

“This is our first foray into Hertford,” he says. “The aim was to put some of the work we’ve been doing over the last year, starting with Portswood (Southampton), and to do something here.”

He adds that the store is part of the grocer’s mission to be “number one locally” and certainly, arriving in the car park, the vista is almost bucolic.


Sainsbury’s has upped the

graphics count and created a

market feel

This may be a modern supermarket, but the view is of trees, a river, a large park and a building with the kind of fancy brickwork that captains of industry liked to create to remind them of places such as Florence or Venice

STORES

STORES


Brewing heritageis remembered

In-store graphics havea Hertford theme

The store refl ects local history

It’s a conservation area and we weren’t allowed to do anything with the building itselfDamian Culkin, Sainsbury’s

Th is may be a modern supermarket, but the view is of trees, a river, a large green park and a building with the kind of fancy brickwork that captains of industry liked to create to remind them of places such as Florence or Venice. To the latter, Sainsbury’s has added a piece of what is now known as ‘vernacular architecture’, in a manner that fi ts with what was already there.

‘Welcome to Sainsbury’s Hertford’, which would be the normal retail modus operandi for those seeking to be ‘local’.

Indeed, step into this 28,000 sq ft store and among the fi rst things that are evident are line-drawn overhead graphics of houses and landmarks around the town. But it is not a visually busy interior. Culkin says “taking the clutter away and making it easier to navigate, as well as communicating value” has been one of the major pushes that Sainsbury’s has been engaged in when creating this interior.

“Th is is fi rst and foremost a fresh food store. We’ve not just done a smaller version of what we do everywhere else,” says Culkin. He adds that the store has a “more authentic market feel” and as progress is made past the fruit and veg department, a series of shop-in-shop counters are found along the back wall.

Culkin observes that a panorama of this kind is not without its drawbacks. “It’s a conservation area and we weren’t allowed to do anything with the building itself,” he says. On a brisk trot round the whole of this new Sainsbury’s, Culkin points to the “hand-made” bricks, fashioned to comple-ment what was already there. Externally, this is an exercise in blending in.

Culkin says McMullen is “quite a big deal locally – the brewer owns quite a lot of the town”. Th is has meant that, in order to fi t in, a degree of fi eldwork had to be undertaken. “We wandered round the town and found things that tell the story of Hertford,” he says.

Local fl avourThe work has informed many of the graphics that mark this store out as being part of Hertford, instead of just putting a sign stating

www.fagerhult.co.uk/retail

We know that light makes the difference.

As one of Europe’s leading retail lighting manufacturers we know that

good lighting can assist with creating inspiring store interiors which

attract customers and drive sales. Equally we know that the focus

should be on your products, not ours and it is for this reason why

Fagerhult have become the trusted lighting partner for a growing

group of major UK retailers.

STORES


Brewing heritageis remembered

In-store graphics havea Hertford theme

The store refl ects local history

It’s a conservation area and we weren’t allowed to do anything with the building itselfDamian Culkin, Sainsbury’s

Th is may be a modern supermarket, but the view is of trees, a river, a large green park and a building with the kind of fancy brickwork that captains of industry liked to create to remind them of places such as Florence or Venice. To the latter, Sainsbury’s has added a piece of what is now known as ‘vernacular architecture’, in a manner that fi ts with what was already there.

‘Welcome to Sainsbury’s Hertford’, which would be the normal retail modus operandi for those seeking to be ‘local’.

Indeed, step into this 28,000 sq ft store and among the fi rst things that are evident are line-drawn overhead graphics of houses and landmarks around the town. But it is not a visually busy interior. Culkin says “taking the clutter away and making it easier to navigate, as well as communicating value” has been one of the major pushes that Sainsbury’s has been engaged in when creating this interior.

“Th is is fi rst and foremost a fresh food store. We’ve not just done a smaller version of what we do everywhere else,” says Culkin. He adds that the store has a “more authentic market feel” and as progress is made past the fruit and veg department, a series of shop-in-shop counters are found along the back wall.

Culkin observes that a panorama of this kind is not without its drawbacks. “It’s a conservation area and we weren’t allowed to do anything with the building itself,” he says. On a brisk trot round the whole of this new Sainsbury’s, Culkin points to the “hand-made” bricks, fashioned to comple-ment what was already there. Externally, this is an exercise in blending in.

Culkin says McMullen is “quite a big deal locally – the brewer owns quite a lot of the town”. Th is has meant that, in order to fi t in, a degree of fi eldwork had to be undertaken. “We wandered round the town and found things that tell the story of Hertford,” he says.

Local fl avourThe work has informed many of the graphics that mark this store out as being part of Hertford, instead of just putting a sign stating

www.fagerhult.co.uk/retail

We know that light makes the difference.

As one of Europe’s leading retail lighting manufacturers we know that

good lighting can assist with creating inspiring store interiors which

attract customers and drive sales. Equally we know that the focus

should be on your products, not ours and it is for this reason why

Fagerhult have become the trusted lighting partner for a growing

group of major UK retailers.

The shopper’s eye is taken from one side to the other, ensuring both sides of each aisle are viewed

STORES


Good use is made of the

large windows

Signage isn’toverbearing

Graphicsand layout

catch the eye

� is is what Sainsbury’s might have looked like back in the day, well the counters anyway. Except that while there are still white-coated sta� waiting to provide service, the new low-level counters allow customers to get up close and personal with the produce, which really is a theme imported from market retailing.

Down the aislesThis is a supermarket, however, and there still have to be long aisles to ensure that the requi-site number of SKUs can be given shelf space. And as in other supermarkets, there is a long central aisle that cuts across all of the others.

At its end there is the bakery and patisserie counter, which has been given a white tile and fancy font treatment lending something of the feel you might get when entering a Viennese konditorei.

The real purpose of this is to ensure that

Glance down the aisles in this store and there is remarkably little point-of-sale material jutting out from the gondolas but, where there is, it almost alternates from side to side along their length. � e idea is that the shopper’s eye is taken from one side to the other, ensuring both sides of each aisle are viewed.

And so to the checkouts. Nothing terribly remarkable about them, but as almost every-where else in this store, there is a large amount of natural daylight, making standing in line less of a chore.

It is worth remarking that on the midweek day of visiting, the car park was far from full. � is was a pretty sharp contrast with the Tesco store where the constraint seemed to be how many cars could actually get in and park – but this is a much newer store and perhaps the good people of Hertford need a little time to get used to the idea that there is something other than a super-market whose name begins with a ‘T’.

In terms of customer experience, and it is sometimes hard to use that word in association with visiting a supermarket, this really is quite pleasant. And if you’re from Hertford, the e� orts that have been made to show something of the town in-store will be apparent. Even if you’re not, there is a lot to be said for taking a super-market environment and giving it a li� in terms of graphics and layout.

� is is a sympathetic treatment of a � ne struc-ture and a good-looking supermarket to boot.

the gaze is taken across the whole of the space and to maintain interest levels as the shopping journey continues.

Culkin says research shows that any visitor to a supermarket tends to look at only one side of any aisle, meaning that “50% of the o� er is delisted”.

Online video demo onwww.fourmi-distribution.comTelephone: 01908 522 166

FOURMI® is a Registered Trademark, Registered Design and Patented Product by IMGR Group.

Contact us now to know more about FOURMI®IMGR Ltd

12 Fossey close – Milton Keynes – MK5 7FTTel: 01908 522 166 – Fax: 01908 506 533

Email: [email protected]

in record time

Skatesfor moving loaded store fixtures

®

overnight!

Changean entire store layout

ADVANTAGESMOVE

Easily and within minutes!

Member of

The shopper’s eye is taken from one side to the other, ensuring both sides of each aisle are viewed

STORES


Good use is made of the

large windows

Signage isn’toverbearing

Graphicsand layout

catch the eye

� is is what Sainsbury’s might have looked like back in the day, well the counters anyway. Except that while there are still white-coated sta� waiting to provide service, the new low-level counters allow customers to get up close and personal with the produce, which really is a theme imported from market retailing.

Down the aislesThis is a supermarket, however, and there still have to be long aisles to ensure that the requi-site number of SKUs can be given shelf space. And as in other supermarkets, there is a long central aisle that cuts across all of the others.

At its end there is the bakery and patisserie counter, which has been given a white tile and fancy font treatment lending something of the feel you might get when entering a Viennese konditorei.

The real purpose of this is to ensure that

Glance down the aisles in this store and there is remarkably little point-of-sale material jutting out from the gondolas but, where there is, it almost alternates from side to side along their length. � e idea is that the shopper’s eye is taken from one side to the other, ensuring both sides of each aisle are viewed.

And so to the checkouts. Nothing terribly remarkable about them, but as almost every-where else in this store, there is a large amount of natural daylight, making standing in line less of a chore.

It is worth remarking that on the midweek day of visiting, the car park was far from full. � is was a pretty sharp contrast with the Tesco store where the constraint seemed to be how many cars could actually get in and park – but this is a much newer store and perhaps the good people of Hertford need a little time to get used to the idea that there is something other than a super-market whose name begins with a ‘T’.

In terms of customer experience, and it is sometimes hard to use that word in association with visiting a supermarket, this really is quite pleasant. And if you’re from Hertford, the e� orts that have been made to show something of the town in-store will be apparent. Even if you’re not, there is a lot to be said for taking a super-market environment and giving it a li� in terms of graphics and layout.

� is is a sympathetic treatment of a � ne struc-ture and a good-looking supermarket to boot.

the gaze is taken across the whole of the space and to maintain interest levels as the shopping journey continues.

Culkin says research shows that any visitor to a supermarket tends to look at only one side of any aisle, meaning that “50% of the o� er is delisted”.

Online video demo onwww.fourmi-distribution.comTelephone: 01908 522 166

FOURMI® is a Registered Trademark, Registered Design and Patented Product by IMGR Group.

Contact us now to know more about FOURMI®IMGR Ltd

12 Fossey close – Milton Keynes – MK5 7FTTel: 01908 522 166 – Fax: 01908 506 533

Email: [email protected]

in record time

Skatesfor moving loaded store fixtures

®

overnight!

Changean entire store layout

ADVANTAGESMOVE

Easily and within minutes!

Member of

all things to all retailers

Schweitzer employs 600 staff and will have sales of £90m for the year – up 25% on 2011


The majority of shopfitters fit shops while the majority of shop designers design them. Northern Italian shopfitting

giant Schweitzer does both. John Ryan reports

he store design business in the UK is pretty straightforward if you’re a retailer and have the funds to create

a new format. First, you’ll probably hold a beauty parade of design consultancies, present the brief and hope that at least one of them comes up with something you like the look of.

Assuming that is the case, you’ll then work with the consultancy and either get them to choose a shopfi tter or select one yourself and hand over the drawings. Th en it’s a matter of standing back, exacting the requisite penalties for late delivery (should this occur) and hoping

T

that what results bears more than a passing resemblance to what fi rst attracted you to the design consultancy.

And that, give or take a few variations, is what characterises the UK store design and build sector. Th ere are, however, a few exceptions to this series of generalisations and among them is Schweitzer. On the continent things are oft en diff erent.

Schweitzer is a shopfi tter and also a design outfi t, but the two parts are not separable in any meaningful way. Based in the part of the Alps where the border says you should be in Italy, but everyone around you speaks German, its headquarters are just outside the spa resort of Merano, or Meran if you are of a Teutonic disposition.


Turning on thestyle at Emporio

Armani in ManchesterSelgros in

Eschborn, GermanyBig fish –

Eschborn’s Selgros

The giant KaDeWe store in Berlin

SHOPFITTING

Nike store in Covent Garden

sible for a business that employs 600 people, will have sales of about €110m (£90m) for the current year and will show an increase of close to 25% on 2011 when the final reckoning takes place. This kind of turnover puts Schweitzer, the company, in the big league as far as shopfitting is concerned.

Argument for designThe design arm is, for the most part, not in Naturns however, which is where most of the prototyping and head office functions are housed. Instead, it is located across the Alps in Zurich.

This may seem odd but, at first glance, odder still is the fact that if you buy design services from the house of Schweitzer, you generally do so from Interstore. This is the name given to Schweitzer’s design company and if you want a complete store designed, or perhaps just a floor or two, look no further. The latter can actually be bigger than it sounds – currently the 16 people employed in the Zurich office have almost finished work on the third and fourth floors of KaDeWe, the massive department store in Berlin.

The third floor has now opened and the fourth is scheduled to welcome its first customers

With massive mountains all around the village of Naturns (Naturno for Italian speakers – the same rules apply), Schweitzer has an idyllic setting. This is not by chance. Schweitzer is a third-generation enterprise and is still run by the founding family, who come from Naturns. There is a reason for the company being where it is therefore, but for retailers visiting it must be hard not to feel as if they are on some form of working vacation. And at the head of the whole thing is the man whose surname hangs over the door: Bernhard Schweitzer. Schweitzer took the reins from his father in 1999 and today he is respon-

all things to all retailers

Schweitzer employs 600 staff and will have sales of £90m for the year – up 25% on 2011


The majority of shopfitters fit shops while the majority of shop designers design them. Northern Italian shopfitting

giant Schweitzer does both. John Ryan reports

he store design business in the UK is pretty straightforward if you’re a retailer and have the funds to create

a new format. First, you’ll probably hold a beauty parade of design consultancies, present the brief and hope that at least one of them comes up with something you like the look of.

Assuming that is the case, you’ll then work with the consultancy and either get them to choose a shopfi tter or select one yourself and hand over the drawings. Th en it’s a matter of standing back, exacting the requisite penalties for late delivery (should this occur) and hoping

T

that what results bears more than a passing resemblance to what fi rst attracted you to the design consultancy.

And that, give or take a few variations, is what characterises the UK store design and build sector. Th ere are, however, a few exceptions to this series of generalisations and among them is Schweitzer. On the continent things are oft en diff erent.

Schweitzer is a shopfi tter and also a design outfi t, but the two parts are not separable in any meaningful way. Based in the part of the Alps where the border says you should be in Italy, but everyone around you speaks German, its headquarters are just outside the spa resort of Merano, or Meran if you are of a Teutonic disposition.


Turning on thestyle at Emporio

Armani in ManchesterSelgros in

Eschborn, GermanyBig fish –

Eschborn’s Selgros

The giant KaDeWe store in Berlin

SHOPFITTING

Nike store in Covent Garden

sible for a business that employs 600 people, will have sales of about €110m (£90m) for the current year and will show an increase of close to 25% on 2011 when the final reckoning takes place. This kind of turnover puts Schweitzer, the company, in the big league as far as shopfitting is concerned.

Argument for designThe design arm is, for the most part, not in Naturns however, which is where most of the prototyping and head office functions are housed. Instead, it is located across the Alps in Zurich.

This may seem odd but, at first glance, odder still is the fact that if you buy design services from the house of Schweitzer, you generally do so from Interstore. This is the name given to Schweitzer’s design company and if you want a complete store designed, or perhaps just a floor or two, look no further. The latter can actually be bigger than it sounds – currently the 16 people employed in the Zurich office have almost finished work on the third and fourth floors of KaDeWe, the massive department store in Berlin.

The third floor has now opened and the fourth is scheduled to welcome its first customers

With massive mountains all around the village of Naturns (Naturno for Italian speakers – the same rules apply), Schweitzer has an idyllic setting. This is not by chance. Schweitzer is a third-generation enterprise and is still run by the founding family, who come from Naturns. There is a reason for the company being where it is therefore, but for retailers visiting it must be hard not to feel as if they are on some form of working vacation. And at the head of the whole thing is the man whose surname hangs over the door: Bernhard Schweitzer. Schweitzer took the reins from his father in 1999 and today he is respon-

imminently. Th e point, however, is that KaDeWe is not just buying a design from Interstore. An integral part of the arrangement is that the department store will also use Schweitzer to provide fi ttings, fi xtures and shopfi tting.

Interstore existed before Bernhard Schweitzer became boss, but it had languished and not been an essential element of the Schweitzer mix. Since 2000, however, one of the fi rst things that Schweitzer did upon taking over control of the company was to ‘reawaken’ Interstore as an entity capable of opening doors that might traditionally have remained closed to a shopfi tter.

Interstore in Zurich is managed by another Bernhard, Heiden, and ‘Bennie’ comments: “Interstore means that I can speak today with a client at every level.” He is very clear about the relationship between Interstore and Schweitzer: “We sell Interstore fi rst and then Schweitzer is coming in. We are not a design agency – we design and build.”

Heiden says that as far as design is concerned, things are easier in the food business than in fashion because there is “a lot of technical stuff that we are well placed to deal with.” Th is may account, in some measure, for the relationship between Schweitzer and Waitrose, which has been ongoing for more than half a decade.

Heiden says Interstore sits on the bespoke side of Schweitzer’s operations – which is broadly what has taken place with Waitrose. When the supermarket opened its Marylebone High Street store in 2008 it had a raft of new elements, including a ‘time of day’ food-to-go counter, circular wine fi xtures and a market-style entrance with fruit in wicker baskets. Much of what was on view had been purpose-built for

SHOPFITTING


The cavernousSalzburg Spar

elements that make them diff erent from what has gone before and Schweitzer has been at the heart of this too.

Th at relationship continues, but it is worth noting that as well as working with retailers on site-specifi c projects, Schweitzer also sits on the more usual side of the fence that sees equip-ment being manufactured and rolled out on a mass scale. It performs this service for players such as H&M and C&A, and the manufacturing takes place predominantly in Hungary where Schweitzer says operating costs are between 25% to 30% cheaper than in western Europe.

As with Waitrose though, this kind of opera-tion is built on relationship and reliability. Schweitzer says at the start of a year, H&M will come to Naturns and discuss how much of the company’s roll-out manufacturing capacity it can book. “We do 45 to 50 new stores per season,” he says. He adds that with mature relationships “we are not discussing 80 pages of a contract. We’re talking about what we can do next”.

And with a pan-European client list that includes Nespresso, Burberry, Benetton, and Woolworths in Germany, this is an organisa-tion whose tendrils extend across a broad fi eld. It is also a business that understands that success in shopfi tting depends on rather more than fi tting shops. Helpful to have a place in the Italian Alps to invite your clients to as well, of course.

We are not a design agency – we design and buildBernhard Schweitzer

A BROAD FIELD

Schweitzer clients include: H&M, Waitrose,

Spar, C&A, Nike, KaDeWe, Emporio Armani

and Eschborn

the location and the store proved an immediate success with the well-to-do locals.

Roughly a year later, the food hall in John Lewis followed. Th is was along similar lines but was diff erent and again, the Interstore and Schweitzer combination was central. A roll-out of stores has since taken place, but while many of the stores may look the same, there are always

Meat display at Spar in Salzburg

Checkouts at Salzburg Spar www.umdasch-shopfitting.com

CREATING UNIQUE BRAND EXPERIENCE.

www.umdasch-shopfitting.comwww.umdasch-shopfitting.comwww.umdasch-shopfitting.comwww.umdasch-shopfitting.comwww.umdasch-shopfitting.comwww.umdasch-shopfitting.comwww.umdasch-shopfitting.comwww.umdasch-shopfitting.comwww.umdasch-shopfitting.com Space for Brands.

imminently. Th e point, however, is that KaDeWe is not just buying a design from Interstore. An integral part of the arrangement is that the department store will also use Schweitzer to provide fi ttings, fi xtures and shopfi tting.

Interstore existed before Bernhard Schweitzer became boss, but it had languished and not been an essential element of the Schweitzer mix. Since 2000, however, one of the fi rst things that Schweitzer did upon taking over control of the company was to ‘reawaken’ Interstore as an entity capable of opening doors that might traditionally have remained closed to a shopfi tter.

Interstore in Zurich is managed by another Bernhard, Heiden, and ‘Bennie’ comments: “Interstore means that I can speak today with a client at every level.” He is very clear about the relationship between Interstore and Schweitzer: “We sell Interstore fi rst and then Schweitzer is coming in. We are not a design agency – we design and build.”

Heiden says that as far as design is concerned, things are easier in the food business than in fashion because there is “a lot of technical stuff that we are well placed to deal with.” Th is may account, in some measure, for the relationship between Schweitzer and Waitrose, which has been ongoing for more than half a decade.

Heiden says Interstore sits on the bespoke side of Schweitzer’s operations – which is broadly what has taken place with Waitrose. When the supermarket opened its Marylebone High Street store in 2008 it had a raft of new elements, including a ‘time of day’ food-to-go counter, circular wine fi xtures and a market-style entrance with fruit in wicker baskets. Much of what was on view had been purpose-built for

SHOPFITTING


The cavernousSalzburg Spar

elements that make them diff erent from what has gone before and Schweitzer has been at the heart of this too.

Th at relationship continues, but it is worth noting that as well as working with retailers on site-specifi c projects, Schweitzer also sits on the more usual side of the fence that sees equip-ment being manufactured and rolled out on a mass scale. It performs this service for players such as H&M and C&A, and the manufacturing takes place predominantly in Hungary where Schweitzer says operating costs are between 25% to 30% cheaper than in western Europe.

As with Waitrose though, this kind of opera-tion is built on relationship and reliability. Schweitzer says at the start of a year, H&M will come to Naturns and discuss how much of the company’s roll-out manufacturing capacity it can book. “We do 45 to 50 new stores per season,” he says. He adds that with mature relationships “we are not discussing 80 pages of a contract. We’re talking about what we can do next”.

And with a pan-European client list that includes Nespresso, Burberry, Benetton, and Woolworths in Germany, this is an organisa-tion whose tendrils extend across a broad fi eld. It is also a business that understands that success in shopfi tting depends on rather more than fi tting shops. Helpful to have a place in the Italian Alps to invite your clients to as well, of course.

We are not a design agency – we design and buildBernhard Schweitzer

A BROAD FIELD

Schweitzer clients include: H&M, Waitrose,

Spar, C&A, Nike, KaDeWe, Emporio Armani

and Eschborn

the location and the store proved an immediate success with the well-to-do locals.

Roughly a year later, the food hall in John Lewis followed. Th is was along similar lines but was diff erent and again, the Interstore and Schweitzer combination was central. A roll-out of stores has since taken place, but while many of the stores may look the same, there are always

Meat display at Spar in Salzburg

Checkouts at Salzburg Spar www.umdasch-shopfitting.com

CREATING UNIQUE BRAND EXPERIENCE.

www.umdasch-shopfitting.comwww.umdasch-shopfitting.comwww.umdasch-shopfitting.comwww.umdasch-shopfitting.comwww.umdasch-shopfitting.comwww.umdasch-shopfitting.comwww.umdasch-shopfitting.comwww.umdasch-shopfitting.comwww.umdasch-shopfitting.com Space for Brands.

MOM03-049 Gold Standard A4 Ad.pdf 1 05/04/2012 16:34

Tesco may be backing ‘artisan’ coffee shop Harris & Hoole but the cafe has a very distinct identity of its own

the art of the perfect coffee


coffee shops

obbies, F&F and Harris & Hoole stand as examples of Tesco providing backing for existing businesses, or

creating entirely new formats where it might not be the first name that springs to mind. Coffee shop Harris & Hoole is the newest and might be described as an example of Tesco seed capital.

The grocer has taken a minority stake in an enterprise that has ambitions to become a modest chain. Uxbridge is now open and Ruislip is next in line to welcome the Harris & Hoole ‘artisanal’ style of caffeine and cakes retailing.

D It is Amersham on the Hill that has, since last month, been the first town to have a Tesco-backed coffee shop and, standing outside, there is no clue about the grocer’s involvement.

This is probably just as well. Artisanal coffee and big corporate retail could make uncomfortable bedfellows but, even for those in the know, this is much better than any of the other coffee shops in the town. It is fair to remark that there is a Caffè Nero and a Little Waitrose not very far away –this is some way from being an average locality.

Home-style chic across the board

All the food iscooked on-site

MOM03-049 Gold Standard A4 Ad.pdf 1 05/04/2012 16:34

Tesco may be backing ‘artisan’ coffee shop Harris & Hoole but the cafe has a very distinct identity of its own

the art of the perfect coffee


coffee shops

obbies, F&F and Harris & Hoole stand as examples of Tesco providing backing for existing businesses, or

creating entirely new formats where it might not be the first name that springs to mind. Coffee shop Harris & Hoole is the newest and might be described as an example of Tesco seed capital.

The grocer has taken a minority stake in an enterprise that has ambitions to become a modest chain. Uxbridge is now open and Ruislip is next in line to welcome the Harris & Hoole ‘artisanal’ style of caffeine and cakes retailing.

D It is Amersham on the Hill that has, since last month, been the first town to have a Tesco-backed coffee shop and, standing outside, there is no clue about the grocer’s involvement.

This is probably just as well. Artisanal coffee and big corporate retail could make uncomfortable bedfellows but, even for those in the know, this is much better than any of the other coffee shops in the town. It is fair to remark that there is a Caffè Nero and a Little Waitrose not very far away –this is some way from being an average locality.

Home-style chic across the board

All the food iscooked on-site

coffee shops


The cafe is deep and wide

Harris & Hoole is the point where big retail and a local form of owner/manager-style shopkeeping meet

Hidden spacesoffer privacy

Free wi-fi is on the menu

That said, the majority of its neighbours are outposts of national chains and while Harris & Hoole has corporate backing, it has all the hallmarks of a small, idiosyncratic operation.

All of the things you would expect of a contemporary coffee chain are, of course, in evidence with free wi-fi, calorific cakes and a wide array of coffee styles all on offer. But it is the curious mix of rustic style and industrial chic (principally

in the shape of the long steel-topped counter) that mark this one out as something different.

This is a deep and relatively wide shop – giving the interior a sense of space that is unusual in the highly formatted and cut-throat world of hot beverage retailing, where every square foot tends to be sweated. Then there is the mix of furniture. There is a brown leather Chesterfield sofa, like almost everywhere else, but this is mixed with wooden benches and window seats, small tables and aquamarine bentwood chairs, which banish the feel of a corporate roll-out.

Bringing home the baconThere is also the black and white tiled kitchen at the back of the shop, reached by passing through a raw timber arch. All of the pastries, bacon muffins and suchlike are cooked here from scratch and on the day of visiting most customers seemed intent on tucking into something rather more substantial than a skinny latte or a single espresso.

Harris & Hoole is something of a curiosity, therefore, being the point where big retail and a highly individual and local form of owner/manager-style shopkeeping meet. The staff were enthusiastic and keen to offer the inevitable loyalty card to anyone purchasing a drink in this highly wrought interior.

Given that your correspondent’s normal coffee drinking takes place some 27 miles south-east of this cafe, the proffered card seems likely to remain at the back of the wallet, but this is almost good enough (as is the countryside surrounding Amersham) to merit repeat visits, in spite of the distance.

coffee shops


The cafe is deep and wide

Harris & Hoole is the point where big retail and a local form of owner/manager-style shopkeeping meet

Hidden spacesoffer privacy

Free wi-fi is on the menu

That said, the majority of its neighbours are outposts of national chains and while Harris & Hoole has corporate backing, it has all the hallmarks of a small, idiosyncratic operation.

All of the things you would expect of a contemporary coffee chain are, of course, in evidence with free wi-fi, calorific cakes and a wide array of coffee styles all on offer. But it is the curious mix of rustic style and industrial chic (principally

in the shape of the long steel-topped counter) that mark this one out as something different.

This is a deep and relatively wide shop – giving the interior a sense of space that is unusual in the highly formatted and cut-throat world of hot beverage retailing, where every square foot tends to be sweated. Then there is the mix of furniture. There is a brown leather Chesterfield sofa, like almost everywhere else, but this is mixed with wooden benches and window seats, small tables and aquamarine bentwood chairs, which banish the feel of a corporate roll-out.

Bringing home the baconThere is also the black and white tiled kitchen at the back of the shop, reached by passing through a raw timber arch. All of the pastries, bacon muffins and suchlike are cooked here from scratch and on the day of visiting most customers seemed intent on tucking into something rather more substantial than a skinny latte or a single espresso.

Harris & Hoole is something of a curiosity, therefore, being the point where big retail and a highly individual and local form of owner/manager-style shopkeeping meet. The staff were enthusiastic and keen to offer the inevitable loyalty card to anyone purchasing a drink in this highly wrought interior.

Given that your correspondent’s normal coffee drinking takes place some 27 miles south-east of this cafe, the proffered card seems likely to remain at the back of the wallet, but this is almost good enough (as is the countryside surrounding Amersham) to merit repeat visits, in spite of the distance.

Mothercare’s revamped UK flagship in north London is a beacon of sector best practice, but can it be replicated?

Mothercare is born again


stores

n mid-July, Mothercare provided a trading update for the first quarter that hardly made uplifting reading.

UK retail like-for-like sales had fallen 6.7% and while there had been growth in the interna-tional business, it was not of the scale that many analysts had been expecting.

This was hardly news however. The retailer has seen its fortunes dwindling for close to 30 months and the period had also brought the high-profile departure of chief execu-

I tive Ben Gordon and the appointment of his successor Simon Calver.

Calver’s arrival has spawned an equally newsworthy event, the revamping of the UK flagship, just off the A406 in Edmonton, north London. This store nestles among an armada of out-of-town sheds including a Tesco Extra, an Ikea and a Wickes Extra (what is it about the word ‘Extra’?) among its near neighbours.

At 30,000 sq ft, this is a moderately sized shed, but it is huge for a mother and baby retailer, and

A colourful experience

The mezzanine offerscommanding views

Mothercare’s revamped UK flagship in north London is a beacon of sector best practice, but can it be replicated?

Mothercare is born again


stores

n mid-July, Mothercare provided a trading update for the first quarter that hardly made uplifting reading.

UK retail like-for-like sales had fallen 6.7% and while there had been growth in the interna-tional business, it was not of the scale that many analysts had been expecting.

This was hardly news however. The retailer has seen its fortunes dwindling for close to 30 months and the period had also brought the high-profile departure of chief execu-

I tive Ben Gordon and the appointment of his successor Simon Calver.

Calver’s arrival has spawned an equally newsworthy event, the revamping of the UK flagship, just off the A406 in Edmonton, north London. This store nestles among an armada of out-of-town sheds including a Tesco Extra, an Ikea and a Wickes Extra (what is it about the word ‘Extra’?) among its near neighbours.

At 30,000 sq ft, this is a moderately sized shed, but it is huge for a mother and baby retailer, and

A colourful experience

The mezzanine offerscommanding views

stores


Garments as graphics

In spite of the area’s substantial size, there is no sense of being in an oversized space, or even a shed

A Costa Coffee implant occupies one corner

standing outside the store, it is hard not to be impressed by the size of the enterprise.

The interior, designed by London-based consultancy CDW Partners, looks enormous, with a large ground floor and, towards the back, a floor-to-ceiling 2D rocket graphic surrounding the lift up to the mezzanine level. But it was this size prior to the makeover that was completed by the end of July and therefore if scale is important, then this has always been a leviathan.

Future cluesWhat matters about this branch is the fact that it is home to new elements and store design features that are intended to provide a clue about the future of the beleaguered chain. Looking to the right, it’s easy to spot the first of these as there is a full-size Costa Coffee implant. It is full

can be used, according to a member of staff, for anything from baby massages to breast-feeding classes. Companies can hire the room and on the day of visiting, it was being used by mums (and dads) as a drop-in space and probably an alternative to sitting down in Costa, although the cafe was busy.

The decision to locate the pushchair and pram department at the back of the store, underneath the mezzanine, is an obvious consequence of the category’s destination-like nature – you don’t enter Mothercare or any of its rivals and walk out with a pushchair by chance.

This is actually a very large department and as well as using the rear wall to display the merchandise in a manner that is reminis-cent of a better-end bicycle shop, care has been

of mothers, fathers and pushchairs, as those who have braved the North Circular take the weight off their feet after the rigours of the journey.

But in truth, the cafe notwithstanding, there is something worth inspecting at almost every turn. The mid-shop of the ground floor is an island with a walkway encircling it and it contains nursery furniture. The overwhelming impression is white – whether it’s the furniture itself, or the surrounds that create mini roomsets.

Many of the walls have been given a very light pastel wash to which graphics relating either to childcare or something about childhood have been applied. In total, in spite of the area’s substantial size, there is no sense of being in an oversized space, or even a shed, come to that. Equally, although the freestanding walls that give the central island its character are high, it is still possible to navigate the interior easily as the areas to the left and right of this are distinct and the mezzanine’s open balustrade permits views of the upper level.

There are several other ground floor features that are likely to capture the gaze of visiting shoppers. ‘Mumspace’, is a discrete, wood-clad room at the rear right-hand side of the shop that

PRO ACTIVE SOLUTIONS

Delivering high quality interiors – on time and on budget.

Handling both retail and commercial projects, our skilled personnel can develop schemes,from concept through to completion, offering cost effective ideas and solutions.

Our project management team can provide all the elements necessary to give you a total fit-out and refurbishment package.

Working closely with our clients – we listen to your needs and priorities.

OFFICE | COMMERCIAL | RETAIL

For more information:Telephone: 024 7668 3727 | Email: [email protected] | Website: www.activeinteriors.com

I N T E R I O R S

Active Interiors Retail Week Advert AW 210x297 21/9/12 19:46 Page 1

stores


Garments as graphics

In spite of the area’s substantial size, there is no sense of being in an oversized space, or even a shed

A Costa Coffee implant occupies one corner

standing outside the store, it is hard not to be impressed by the size of the enterprise.

The interior, designed by London-based consultancy CDW Partners, looks enormous, with a large ground floor and, towards the back, a floor-to-ceiling 2D rocket graphic surrounding the lift up to the mezzanine level. But it was this size prior to the makeover that was completed by the end of July and therefore if scale is important, then this has always been a leviathan.

Future cluesWhat matters about this branch is the fact that it is home to new elements and store design features that are intended to provide a clue about the future of the beleaguered chain. Looking to the right, it’s easy to spot the first of these as there is a full-size Costa Coffee implant. It is full

can be used, according to a member of staff, for anything from baby massages to breast-feeding classes. Companies can hire the room and on the day of visiting, it was being used by mums (and dads) as a drop-in space and probably an alternative to sitting down in Costa, although the cafe was busy.

The decision to locate the pushchair and pram department at the back of the store, underneath the mezzanine, is an obvious consequence of the category’s destination-like nature – you don’t enter Mothercare or any of its rivals and walk out with a pushchair by chance.

This is actually a very large department and as well as using the rear wall to display the merchandise in a manner that is reminis-cent of a better-end bicycle shop, care has been

of mothers, fathers and pushchairs, as those who have braved the North Circular take the weight off their feet after the rigours of the journey.

But in truth, the cafe notwithstanding, there is something worth inspecting at almost every turn. The mid-shop of the ground floor is an island with a walkway encircling it and it contains nursery furniture. The overwhelming impression is white – whether it’s the furniture itself, or the surrounds that create mini roomsets.

Many of the walls have been given a very light pastel wash to which graphics relating either to childcare or something about childhood have been applied. In total, in spite of the area’s substantial size, there is no sense of being in an oversized space, or even a shed, come to that. Equally, although the freestanding walls that give the central island its character are high, it is still possible to navigate the interior easily as the areas to the left and right of this are distinct and the mezzanine’s open balustrade permits views of the upper level.

There are several other ground floor features that are likely to capture the gaze of visiting shoppers. ‘Mumspace’, is a discrete, wood-clad room at the rear right-hand side of the shop that

PRO ACTIVE SOLUTIONS

Delivering high quality interiors – on time and on budget.

Handling both retail and commercial projects, our skilled personnel can develop schemes,from concept through to completion, offering cost effective ideas and solutions.

Our project management team can provide all the elements necessary to give you a total fit-out and refurbishment package.

Working closely with our clients – we listen to your needs and priorities.

OFFICE | COMMERCIAL | RETAIL

For more information:Telephone: 024 7668 3727 | Email: [email protected] | Website: www.activeinteriors.com

I N T E R I O R S

Active Interiors Retail Week Advert AW 210x297 21/9/12 19:46 Page 1

STORES


A sense of lightand space predominates

This branch is home to a series of design features that gives a clue about the future of the chain

The familyphotography studio

Lifts are framedby rocket graphics

taken to allow su� cient walkway space to permit test-drives.

Room for manoeuvreAnd so to the mezzanine that consists of a large, curving balcony with a deep space behind it. � is is predominantly used to house toys, so� and otherwise, and is a complete remodelling of what was in place before.

Large 3D graphics adorn the perimeter, acting as way� nders and adding to the feeling of a kids’ kingdom for children accompanying their parents. � ere is also a library of kids’ books at one end of the � oor and an outsize Wendy house at the other. Between the two, a photo studio means proud parents can have snaps taken of their o� spring having a good time. As on the ground � oor, the circulation space is generous – essential for a retailer where the proposition involves parents with pushchairs inspecting the stock and entirely possible in a shop of this scale.

Which is perhaps the point. � is is a very big shop when set against sector rivals such as Mamas & Papas, and has allowed Mothercare room for manoeuvre in terms of visual merchan-dising and laying out the � oor. Yet as broker Panmure Gordon, which retains a sell position

A supplementary concern is therefore which features of this new-look store are likely to � nd their way into other branches? Putting a cafe into a shop takes up space and is generally not a real money-spinner for the host retailer, although it does serve as a crowd-pleaser and may prolong dwell times. Equally, the Mumspace room looks like a luxury that can only be a� orded in out-of-town sheds where space is not an issue.

Finally, there is the little matter of online. Shops that operate on this scale increasingly run the risk of being treated as showrooms rather than places in which to buy. � is is a very good-looking store and there is a real sense of occasion on entering, but it is quite hard to see how many of the initiatives that have been put in place will be meaningfully exported to other locations. Simon Calver still has his work cut out.

MOTHERCARE, EDMONTON

Address Ravenside

Retail Park, Angel

Road, London N18

Size 30,000 sq ft

Store interior

design CDW

Partners

Store status UK

fl agship

Reason for visiting

A true destination

shop

on Mothercare shares (although it admits, in a note, to being very impressed by this store) points out, there are only about eight stores of su� cient magnitude in the retailer’s portfolio to ‘do an Edmonton’ on their interiors.

Next Home and Garden, Shoreham, Sussex-National Association of Shopfitters Design Partnership Award‘Overall Winner’-Oracle Retail Week Awards 2012 ‘Store Design of the Year’

Through diligence, flexibility and meticulous attention to detail, Patton has enjoyed lengthy working relationships with many of Europe’s largest blue chip retailers including Debenhams, John Lewis, Next, Primark, Selfridges and Tesco.

patton.co.uk

A4 Retail Ad - Next.indd 1 9/12/12 9:19 AM

STORES


A sense of lightand space predominates

This branch is home to a series of design features that gives a clue about the future of the chain

The familyphotography studio

Lifts are framedby rocket graphics

taken to allow su� cient walkway space to permit test-drives.

Room for manoeuvreAnd so to the mezzanine that consists of a large, curving balcony with a deep space behind it. � is is predominantly used to house toys, so� and otherwise, and is a complete remodelling of what was in place before.

Large 3D graphics adorn the perimeter, acting as way� nders and adding to the feeling of a kids’ kingdom for children accompanying their parents. � ere is also a library of kids’ books at one end of the � oor and an outsize Wendy house at the other. Between the two, a photo studio means proud parents can have snaps taken of their o� spring having a good time. As on the ground � oor, the circulation space is generous – essential for a retailer where the proposition involves parents with pushchairs inspecting the stock and entirely possible in a shop of this scale.

Which is perhaps the point. � is is a very big shop when set against sector rivals such as Mamas & Papas, and has allowed Mothercare room for manoeuvre in terms of visual merchan-dising and laying out the � oor. Yet as broker Panmure Gordon, which retains a sell position

A supplementary concern is therefore which features of this new-look store are likely to � nd their way into other branches? Putting a cafe into a shop takes up space and is generally not a real money-spinner for the host retailer, although it does serve as a crowd-pleaser and may prolong dwell times. Equally, the Mumspace room looks like a luxury that can only be a� orded in out-of-town sheds where space is not an issue.

Finally, there is the little matter of online. Shops that operate on this scale increasingly run the risk of being treated as showrooms rather than places in which to buy. � is is a very good-looking store and there is a real sense of occasion on entering, but it is quite hard to see how many of the initiatives that have been put in place will be meaningfully exported to other locations. Simon Calver still has his work cut out.

MOTHERCARE, EDMONTON

Address Ravenside

Retail Park, Angel

Road, London N18

Size 30,000 sq ft

Store interior

design CDW

Partners

Store status UK

fl agship

Reason for visiting

A true destination

shop

on Mothercare shares (although it admits, in a note, to being very impressed by this store) points out, there are only about eight stores of su� cient magnitude in the retailer’s portfolio to ‘do an Edmonton’ on their interiors.

Next Home and Garden, Shoreham, Sussex-National Association of Shopfitters Design Partnership Award‘Overall Winner’-Oracle Retail Week Awards 2012 ‘Store Design of the Year’

Through diligence, flexibility and meticulous attention to detail, Patton has enjoyed lengthy working relationships with many of Europe’s largest blue chip retailers including Debenhams, John Lewis, Next, Primark, Selfridges and Tesco.

patton.co.uk

A4 Retail Ad - Next.indd 1 9/12/12 9:19 AM

100% recycled PVC

Interlocking tile

+44 (0)116 298 9578 [email protected] www.cobaeurope.com

Entrance Matting Systems

Premier TrackAvailable in 4 colour options

100% recycled PVC

Interlocking tile


High performance entrance matting

Fire tested to EN13501 Euro Classification B(F2)S2

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Seasons to be cheerful?


visual merchandising

ain all summer long, sunshine the moment the calendar ticks over to autumn. The UK’s maddeningly

unpredictable weather has been little help to fashion retailers trying to manage their merchan-dising into the autumn/winter season and the window displays in many of the West End’s stores reflect that uncertainty. While Desigual and Uniqlo decided to say it with flowers, even they chose a different seasonal palette of flora and fauna. Desigual encapsulated the dichotomy of twin objectives further with one of its windows dedicated to new fashion and the other to deep discounts on summer stock.

R Few retailers had thrown themselves fully into the autumn season, no doubt reflecting the desire to sell down summer stock at optimum prices first and – in the case of some others – to hold on to the last vestiges of a summer of sport that has at least brought a feel-good factor to the country.

The common ground in visual merchandising strategies comes from where the retailers have gone back to communicating their messages in words in their windows, whether that is a call to arms, a brand statement, shouting about deals, or story telling. On-window graphics dominated around the West End and communication has become direct, underlining the need to ensure the

customer gets it. Clearly, recession is not a time to be too clever.

Many windows have also become advertise-ments for the omnichannel nature of the retail offer – a strategy dripping in irony but effec-tively communicated by most, although few as overtly as Urban Outfitters, which left no channel unturned at its Oxford Street store. As multichannel has migrated to omnichannel, some analysts are speculating that for younger consumers the whole idea of channels is rapidly becoming arcane and that we might all be talking about plain old retailing again before long. Maybe someone should create a window about it.

As the sunshine finally shone in the early autumn, London’s visual merchandisers were faced with the dilemma of whether windows should shift seasons or stock. Mark Faithfull looks at how they managed

A tongue-in-cheek approach to its visual displays from Ben Sherman stood

out among the autumn windows. Well at least the idea did, with a window-

mounted control box inviting and apparently enabling shoppers to see one

of the six selected clothing items spin slowly around, vending machine-style.

It would have been even better if any of the buttons actually worked.

Spanish fashion retailer Desigual clearly hedged its bets on Regent Street, bookmarking its rather tasteful floral doorway by displaying huge discounts in one window and its new season collection in the other. The messages may have covered all the bases but it was a confusing mix of new season confidence, summer flowers and end-of-season discounting.

Underlining the current desire to communicate directly and clearly, one

window of NikeTown, on the junction of Oxford Street and Regent Street,

was entirely dedicated to explaining the virtues of one of its sports shoes.

This is an interestingly technical and understated approach from a brand

better known for its swooshing Just Do It approach.

NikeTown, Oxford/Regent Street Ben Sherman, Carnaby Street

Desigual, Regent Street

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Seasons to be cheerful?



ain all summer long, sunshine the moment the calendar ticks over to autumn. The UK’s maddeningly

unpredictable weather has been little help to fashion retailers trying to manage their merchan-dising into the autumn/winter season and the window displays in many of the West End’s stores reflect that uncertainty. While Desigual and Uniqlo decided to say it with flowers, even they chose a different seasonal palette of flora and fauna. Desigual encapsulated the dichotomy of twin objectives further with one of its windows dedicated to new fashion and the other to deep discounts on summer stock.

R Few retailers had thrown themselves fully into the autumn season, no doubt reflecting the desire to sell down summer stock at optimum prices first and – in the case of some others – to hold on to the last vestiges of a summer of sport that has at least brought a feel-good factor to the country.

The common ground in visual merchandising strategies comes from where the retailers have gone back to communicating their messages in words in their windows, whether that is a call to arms, a brand statement, shouting about deals, or story telling. On-window graphics dominated around the West End and communication has become direct, underlining the need to ensure the

customer gets it. Clearly, recession is not a time to be too clever.

Many windows have also become advertise-ments for the omnichannel nature of the retail offer – a strategy dripping in irony but effec-tively communicated by most, although few as overtly as Urban Outfitters, which left no channel unturned at its Oxford Street store. As multichannel has migrated to omnichannel, some analysts are speculating that for younger consumers the whole idea of channels is rapidly becoming arcane and that we might all be talking about plain old retailing again before long. Maybe someone should create a window about it.

As the sunshine finally shone in the early autumn, London’s visual merchandisers were faced with the dilemma of whether windows should shift seasons or stock. Mark Faithfull looks at how they managed

A tongue-in-cheek approach to its visual displays from Ben Sherman stood

out among the autumn windows. Well at least the idea did, with a window-

mounted control box inviting and apparently enabling shoppers to see one

of the six selected clothing items spin slowly around, vending machine-style.

It would have been even better if any of the buttons actually worked.

Spanish fashion retailer Desigual clearly hedged its bets on Regent Street, bookmarking its rather tasteful floral doorway by displaying huge discounts in one window and its new season collection in the other. The messages may have covered all the bases but it was a confusing mix of new season confidence, summer flowers and end-of-season discounting.

Underlining the current desire to communicate directly and clearly, one

window of NikeTown, on the junction of Oxford Street and Regent Street,

was entirely dedicated to explaining the virtues of one of its sports shoes.

This is an interestingly technical and understated approach from a brand

better known for its swooshing Just Do It approach.

NikeTown, Oxford/Regent Street Ben Sherman, Carnaby Street

Desigual, Regent Street



Warehouse was one of the few retailers to commit fully to

the autumn/winter season with a bit of bling, eschewing

autumnal colours for some bright and bold visual

merchandising props sat amid a selection from its new

range. Although this was a different visual approach from

most of its peers in the West End, the use of bold lettering

again underpinned the common approach of clearly telling

the story. Footwear retailer Dune also went for a confident

autumn window, flagging its website and using tasteful

on-window graphics to announce its new collection.

One common element in many windows was the promotion of other retail channels, from

mentions of the retailer’s own website to its presence on social networking platforms.

Urban Outfitters was the loudest, shouting about its other facets through its window

displays. In fairness, it would be tough to think of a retail chain better suited to Pinterest

et al, so the enthusiasm is understandable. Meanwhile, fashion retailer Reiss used its ‘spirit

of the city’ windows to start a story that it called on shoppers to investigate through its

social networking channels. It is all very clever, although some will doubtless not bother.

Gap also used window graphics to underpin its new collections and brand statements, but

like Desigual there was a muddying of the waters, with mixed messages through heavy

discounting promotions in some windows.

Retailers do not want to risk sales by being too clever with their marketing and failing to communicate

Baby and toddler equipment and clothing retailer Mamas

& Papas took its tone from the clear communications

delivered by many retailers, using one window to overtly

advertise some of its in-store services and another to

promote its latest deals. What is worth noting here is the

simplicity and clarity of these messages. This suggests

that retailers do not want to risk sales by being too

clever with their marketing and failing to communicate

their central messages to the customer.

Mamas & Papas, Regent Street

Reiss, Regent Street

Urban Outfitters, Oxford Street

Warehouse, Argyll Street

Inspiring Built Environments

Monaghans are market leading multi-disciplinary built asset consultants with a 35 year pedigree serving the retail sector nationally and internationally.

Working industry wide for both long established and emerging retailers we deliver innovative cost, project, programme, supply chain and asset management solutions to a broad range of repeat retail customers who appreciate our hands on involvement and personalised yet practical approach to delivery.

www.monaghans.co.uk

• Cost, Value & Risk Management

• Project & Programme Management

• Asset Management

• Equipment & Supply Chain Management



Warehouse was one of the few retailers to commit fully to

the autumn/winter season with a bit of bling, eschewing

autumnal colours for some bright and bold visual

merchandising props sat amid a selection from its new

range. Although this was a different visual approach from

most of its peers in the West End, the use of bold lettering

again underpinned the common approach of clearly telling

the story. Footwear retailer Dune also went for a confident

autumn window, flagging its website and using tasteful

on-window graphics to announce its new collection.

One common element in many windows was the promotion of other retail channels, from

mentions of the retailer’s own website to its presence on social networking platforms.

Urban Outfitters was the loudest, shouting about its other facets through its window

displays. In fairness, it would be tough to think of a retail chain better suited to Pinterest

et al, so the enthusiasm is understandable. Meanwhile, fashion retailer Reiss used its ‘spirit

of the city’ windows to start a story that it called on shoppers to investigate through its

social networking channels. It is all very clever, although some will doubtless not bother.

Gap also used window graphics to underpin its new collections and brand statements, but

like Desigual there was a muddying of the waters, with mixed messages through heavy

discounting promotions in some windows.

Retailers do not want to risk sales by being too clever with their marketing and failing to communicate

Baby and toddler equipment and clothing retailer Mamas

& Papas took its tone from the clear communications

delivered by many retailers, using one window to overtly

advertise some of its in-store services and another to

promote its latest deals. What is worth noting here is the

simplicity and clarity of these messages. This suggests

that retailers do not want to risk sales by being too

clever with their marketing and failing to communicate

their central messages to the customer.

Mamas & Papas, Regent Street

Reiss, Regent Street

Urban Outfitters, Oxford Street

Warehouse, Argyll Street

Inspiring Built Environments

Monaghans are market leading multi-disciplinary built asset consultants with a 35 year pedigree serving the retail sector nationally and internationally.

Working industry wide for both long established and emerging retailers we deliver innovative cost, project, programme, supply chain and asset management solutions to a broad range of repeat retail customers who appreciate our hands on involvement and personalised yet practical approach to delivery.

www.monaghans.co.uk

• Cost, Value & Risk Management

• Project & Programme Management

• Asset Management

• Equipment & Supply Chain Management



Anthropologie moved its windows gently into autumn with

a subtly leafy display. This was mirrored more overtly by

Japanese fast-fashion retailer Uniqlo, which was one of the

few retailers to pick up directly on autumn colours for its

window displays, beckoning in the new season collections.

Britain’s golden summer of sporting prowess was reflected in a number of displays with

hints of patriotism around the West End. Olympics backer John Lewis unsurprisingly

continued to wear the Union Jack on its sleeve, with updated graphics on some of Team

GB’s Olympians adorning its windows. Even T-Mobile had a little dabble at patriotism

with corporate-coloured bunting. Massimo Dutti added a tongue-in-cheek twist to

its celebration of the Games, while Armani Exchange said it all quite simply but still

managed to capture the patriotic spirit.

And for something completely different, here’s the

pop-up from Crocs, the plastic footwear brand, in the

heart of East London’s Spitalfields Market. Designed

by consultancy Triplar, this takes the brightly-coloured

merchandise and suspends much of it from strings

attached to the ceiling. It then adds a seasonal twist

with large 3D letters on the floor spelling out the words

rain and shine.

Crocs pop-up, Spitalfields MarketMassimo Dutti, Oxford Street

Anthropologie, Regent Street

Armani Exchange, Regent Street



Anthropologie moved its windows gently into autumn with

a subtly leafy display. This was mirrored more overtly by

Japanese fast-fashion retailer Uniqlo, which was one of the

few retailers to pick up directly on autumn colours for its

window displays, beckoning in the new season collections.

Britain’s golden summer of sporting prowess was reflected in a number of displays with

hints of patriotism around the West End. Olympics backer John Lewis unsurprisingly

continued to wear the Union Jack on its sleeve, with updated graphics on some of Team

GB’s Olympians adorning its windows. Even T-Mobile had a little dabble at patriotism

with corporate-coloured bunting. Massimo Dutti added a tongue-in-cheek twist to

its celebration of the Games, while Armani Exchange said it all quite simply but still

managed to capture the patriotic spirit.

And for something completely different, here’s the

pop-up from Crocs, the plastic footwear brand, in the

heart of East London’s Spitalfields Market. Designed

by consultancy Triplar, this takes the brightly-coloured

merchandise and suspends much of it from strings

attached to the ceiling. It then adds a seasonal twist

with large 3D letters on the floor spelling out the words

rain and shine.

Crocs pop-up, Spitalfields MarketMassimo Dutti, Oxford Street

Anthropologie, Regent Street

Armani Exchange, Regent Street

EMS 532688EMS 14001:2004

moc.lmyelrib.www

Quality in Design

Quality in Build

Quality in Delivery

0114 280 3200

innovate | create | install

from design to delivery, joinery & metalwork specialists to the retail industry

In-house design

Prototyping facilities

Value engineering

Bespoke solutions

Quantity production& stock holding

Nationwide delivery & installation

Our specialist retail and banking experience has provided manufactured solutions to some of the UK's largest high street names

C

M

Y

CM

MY

CY

CMY

K

OHSAS 18001:2007 BS EN ISO 9001:2008

Since the first Hotel Chocolat opened in 2004, it’s become a thriving chain of shops and cafes. We look at how design has aided its success

Cometh the chocolate, cometh the man

retailer that chooses a designer and then continues to work with that same designer from 2004 until the present

day is surely unusual. Retailers usually tend to try out a few elements from a consultancy and then, when a change of direction or even format ‘evolution’ is perceived to be necessary, a new consultancy is hired to create difference.

The outcome of this approach is that it is frequently difficult to discern a design thread that defines the brand. Indeed, the look of a store may be completely different to what it was a few years ago – thanks to a constant chopping and changing of design consultancy.

Hotel Chocolat is an exception. Since its foundation as a bricks-and-mortar entity eight years ago not only has it stuck with designer Terry Moore but it is easy to see how it has evolved to its current store design format.

“Terry’s part of the team now,” says Angus Thirlwell, Hotel Chocolat’s founder and chief executive. “Eight years ago, we wanted to create a store that would have the feel of a hotel lobby. Before us, chocolate tended to be sold in small shops in unmarked white boxes and you didn’t really know what you were getting. It’s a bit like treating customers as idiots. We knew we could do a lot better than that.”

Successful strategyIf results are anything to go by, Hotel Chocolat has done better. This sweet tooth empire now trades from stores, online, and via mail order. It even has its own cocoa estate and has opened cafes where customers can see cocoa beans being transformed into chocolate. Prices are certainly at the top end of the mid-market but, according to Thirlwell, as well as good chocolate, a visit to Hotel Chocolat entails being informed about product provenance and immersed in clever storytelling. “We work to bring chocolate alive in terms of look and colours,” he says.

Underpinning much of the brand’s success and its appeal for customers is the appearance of its shops and the in-store environment. Hotel Chocolat is that much overused term –an experi-ence. Whether you go into one of its branches

on a high street or in a shopping mall, or head for the more elemental, rough-and-ready Rabot Estate shop-cum-cafe at London Bridge, you know where you are.

The brand stands for an idea that has been developed over time. Sitting in the basement of the latest Hotel Chocolat spin-off, Roast & Conch – a cafe where cocoa-based hot drinks and food are served and chocolate is manufac-tured – Thirlwell is keen to show off his new products. After a cup of chilli hot chocolate and a tart with chocolate ganache (made on the premises), it is not hard to understand this organisation’s success.

Attention to detail – whether it’s the in-store leaflets with beautiful photography, or the packaging that gives any of the Mayfair and Knightsbridge chocolate specialists a run for their money – is what this retailer is about.

And the raffishly attired Thirlwell remains the high-profile face of the brand. “I eat chocolate every day,” he says. You have to guess, on the evidence of his elegantly waisted frame, that he just doesn’t eat too much of it.

A

Profile

Cafe spin-off Roast + Conch

Angus Thirlwell

Eight years ago, we wanted to create a store that would have the feel of a hotel lobby


EMS 532688EMS 14001:2004

moc.lmyelrib.www

Quality in Design

Quality in Build

Quality in Delivery

0114 280 3200

innovate | create | install

from design to delivery, joinery & metalwork specialists to the retail industry

In-house design

Prototyping facilities

Value engineering

Bespoke solutions

Quantity production& stock holding

Nationwide delivery & installation

Our specialist retail and banking experience has provided manufactured solutions to some of the UK's largest high street names

C

M

Y

CM

MY

CY

CMY

K

OHSAS 18001:2007 BS EN ISO 9001:2008

Since the first Hotel Chocolat opened in 2004, it’s become a thriving chain of shops and cafes. We look at how design has aided its success

Cometh the chocolate, cometh the man

retailer that chooses a designer and then continues to work with that same designer from 2004 until the present

day is surely unusual. Retailers usually tend to try out a few elements from a consultancy and then, when a change of direction or even format ‘evolution’ is perceived to be necessary, a new consultancy is hired to create difference.

The outcome of this approach is that it is frequently difficult to discern a design thread that defines the brand. Indeed, the look of a store may be completely different to what it was a few years ago – thanks to a constant chopping and changing of design consultancy.

Hotel Chocolat is an exception. Since its foundation as a bricks-and-mortar entity eight years ago not only has it stuck with designer Terry Moore but it is easy to see how it has evolved to its current store design format.

“Terry’s part of the team now,” says Angus Thirlwell, Hotel Chocolat’s founder and chief executive. “Eight years ago, we wanted to create a store that would have the feel of a hotel lobby. Before us, chocolate tended to be sold in small shops in unmarked white boxes and you didn’t really know what you were getting. It’s a bit like treating customers as idiots. We knew we could do a lot better than that.”

Successful strategyIf results are anything to go by, Hotel Chocolat has done better. This sweet tooth empire now trades from stores, online, and via mail order. It even has its own cocoa estate and has opened cafes where customers can see cocoa beans being transformed into chocolate. Prices are certainly at the top end of the mid-market but, according to Thirlwell, as well as good chocolate, a visit to Hotel Chocolat entails being informed about product provenance and immersed in clever storytelling. “We work to bring chocolate alive in terms of look and colours,” he says.

Underpinning much of the brand’s success and its appeal for customers is the appearance of its shops and the in-store environment. Hotel Chocolat is that much overused term –an experi-ence. Whether you go into one of its branches

on a high street or in a shopping mall, or head for the more elemental, rough-and-ready Rabot Estate shop-cum-cafe at London Bridge, you know where you are.

The brand stands for an idea that has been developed over time. Sitting in the basement of the latest Hotel Chocolat spin-off, Roast & Conch – a cafe where cocoa-based hot drinks and food are served and chocolate is manufac-tured – Thirlwell is keen to show off his new products. After a cup of chilli hot chocolate and a tart with chocolate ganache (made on the premises), it is not hard to understand this organisation’s success.

Attention to detail – whether it’s the in-store leaflets with beautiful photography, or the packaging that gives any of the Mayfair and Knightsbridge chocolate specialists a run for their money – is what this retailer is about.

And the raffishly attired Thirlwell remains the high-profile face of the brand. “I eat chocolate every day,” he says. You have to guess, on the evidence of his elegantly waisted frame, that he just doesn’t eat too much of it.

A

Profile

Cafe spin-off Roast + Conch

Angus Thirlwell

Eight years ago, we wanted to create a store that would have the feel of a hotel lobby


Office/Factory Locations:United Kingdom Sweden USA Norway Germany Russia Denmark Latvia Belgium Poland Lithuania Czech Republic Netherlands Ukraine Hungary Estonia China Ireland

Swallowdale Lane, Hemel Hempstead, Herts. Tel: 01442 419419 email: [email protected] www.itabuk.com

At ITAB we create exceptional space for leading retailers.

We add value by combining in-house production with quality shop-fitting.

ITAB deliver committed service and inspired design as standard.

Shop-fitting • Self scan • Display fixtures • Checkouts • Joinery • Pharmacy • Modular shelving • Principal Contractor

Improving the Shop Experience

ITAB A4 design week ad.indd 1 18/09/2012 12:41

Consolidation and sub-contracting are some of the main themes in this year’s Top Shopfitters League table

Mergers reap rewards

he top 10 of this year’s Top Shopfitters League table contains a few surprises. In pole position is Overbury, a

shopfitter that has grown by acquisition since merging Vivid Interiors into its portfolio over the past 12 months. And like a number of other companies in the table, consolidation is a recur-ring theme that appears to be characterising the shopfitting sector.

There are, however, plenty of hardy stalwarts such as Styles & Wood, Wates and Morris & Spottiswood that are continuing to make their presence felt in the market. For some, their position in the table can be ascribed to one client and in a few instances almost to one project.

The Simons Group is a good example of this. Appearing in fifth place in the table, the shopfitter has been responsible for the construc-tion of Marks & Spencer’s recently opened 151,000 sq ft Cheshire Oaks store. The scale and intricacy of this project would be sufficient to support several shopfitters in the lower reaches of the table for a number of years, and this

will certainly have contributed to keeping the shopfitter buoyant over the past 12 months.

There is also the phenomenon of big shopfit-ters employing smaller ones – which a number of the companies occupying the top places in the table seem to be doing. This has been the modus operandi at Styles & Wood and, to an extent, ISG for some years and there has always been discussion about whether the label shopfitter can realistically be applied to this kind of operation. This, however, is broadly a discussion confined

T to those working within the sector, as retailers will probably care little about the make-up of a company that equips its stores as long as the job is done for an appropriate price.

This is just a snapshot of both the Top Shopfitters League table and the accompanying analysis. There are more than 40 players in the table this year. For more detailed information from the league, please visit: www.retail-week.com/interiors2012. On the website, you can also see The Retail Week Interiors Report 2012 with articles covering store design, the retailers that commission these projects and those who turn these plans into tangible reality, plus closer scrutiny of individual projects. This report will now be produced annually and will provide an overview of what happens when a retailer decides it’s time to build a new store, or when an existing store is ready to be refurbished.

The Shopfitters League table is, as ever, a document that charts the fluidity of a sector that continues to change. Next year will doubtless see further shifts in this area.

Name Year eNd reveNue – latestfiNaNcial Year

reveNue 2010

Profit 2011

Profit 2010

comPaNY commeNts

overburY (vivid iNteriors merged iNto)

dec-11 £396m £336m £11.1m £11.3m turnover is increasing, though margins are decreasing.

isg Jun-12 £300m £321m N/a N/a While margins remain challenging, the industry is innovating and providing opportunities for forward-thinking providers.

Wates retail dec-11 £141m £112m N/a N/a Part of larger Wates group.

stYles & Wood dec-11 £101m £99.1m £1.9m £1.1m

simoNs grouP mar-11 £99.88m £174.58m -£379,000 -£2.24m

s dudleY & soNs aug-11 £92.32m £65.3m £283,526 £914,496

viNci coNstructioN uK dec-11 £90.2m £78m £1.2m £1.3m

morris & sPottisWood dec-11 £84.65m £84.68m £332,259 £309,523 retained profitability with nil debt and a strong cash position.

itab uK dec-11 £79.3m £64.9m £1.51m £600,000

simPsoNs (YorK) dec-11 £73.49m £59.75m £1.96m £1.44m achieved continued growth and development through difficult trading conditions.

for more information www.retail-week.com/interiors2012

ShopfitterS table

For some, their position in the table can be ascribed to one client and almost to one project


Office/Factory Locations:United Kingdom Sweden USA Norway Germany Russia Denmark Latvia Belgium Poland Lithuania Czech Republic Netherlands Ukraine Hungary Estonia China Ireland

Swallowdale Lane, Hemel Hempstead, Herts. Tel: 01442 419419 email: [email protected] www.itabuk.com

At ITAB we create exceptional space for leading retailers.

We add value by combining in-house production with quality shop-fitting.

ITAB deliver committed service and inspired design as standard.

Shop-fitting • Self scan • Display fixtures • Checkouts • Joinery • Pharmacy • Modular shelving • Principal Contractor

Improving the Shop Experience

ITAB A4 design week ad.indd 1 18/09/2012 12:41

Consolidation and sub-contracting are some of the main themes in this year’s Top Shopfitters League table

Mergers reap rewards

he top 10 of this year’s Top Shopfitters League table contains a few surprises. In pole position is Overbury, a

shopfitter that has grown by acquisition since merging Vivid Interiors into its portfolio over the past 12 months. And like a number of other companies in the table, consolidation is a recur-ring theme that appears to be characterising the shopfitting sector.

There are, however, plenty of hardy stalwarts such as Styles & Wood, Wates and Morris & Spottiswood that are continuing to make their presence felt in the market. For some, their position in the table can be ascribed to one client and in a few instances almost to one project.

The Simons Group is a good example of this. Appearing in fifth place in the table, the shopfitter has been responsible for the construc-tion of Marks & Spencer’s recently opened 151,000 sq ft Cheshire Oaks store. The scale and intricacy of this project would be sufficient to support several shopfitters in the lower reaches of the table for a number of years, and this

will certainly have contributed to keeping the shopfitter buoyant over the past 12 months.

There is also the phenomenon of big shopfit-ters employing smaller ones – which a number of the companies occupying the top places in the table seem to be doing. This has been the modus operandi at Styles & Wood and, to an extent, ISG for some years and there has always been discussion about whether the label shopfitter can realistically be applied to this kind of operation. This, however, is broadly a discussion confined

T to those working within the sector, as retailers will probably care little about the make-up of a company that equips its stores as long as the job is done for an appropriate price.

This is just a snapshot of both the Top Shopfitters League table and the accompanying analysis. There are more than 40 players in the table this year. For more detailed information from the league, please visit: www.retail-week.com/interiors2012. On the website, you can also see The Retail Week Interiors Report 2012 with articles covering store design, the retailers that commission these projects and those who turn these plans into tangible reality, plus closer scrutiny of individual projects. This report will now be produced annually and will provide an overview of what happens when a retailer decides it’s time to build a new store, or when an existing store is ready to be refurbished.

The Shopfitters League table is, as ever, a document that charts the fluidity of a sector that continues to change. Next year will doubtless see further shifts in this area.

Name Year eNd reveNue – latestfiNaNcial Year

reveNue 2010

Profit 2011

Profit 2010

comPaNY commeNts

overburY (vivid iNteriors merged iNto)

dec-11 £396m £336m £11.1m £11.3m turnover is increasing, though margins are decreasing.

isg Jun-12 £300m £321m N/a N/a While margins remain challenging, the industry is innovating and providing opportunities for forward-thinking providers.

Wates retail dec-11 £141m £112m N/a N/a Part of larger Wates group.

stYles & Wood dec-11 £101m £99.1m £1.9m £1.1m

simoNs grouP mar-11 £99.88m £174.58m -£379,000 -£2.24m

s dudleY & soNs aug-11 £92.32m £65.3m £283,526 £914,496

viNci coNstructioN uK dec-11 £90.2m £78m £1.2m £1.3m

morris & sPottisWood dec-11 £84.65m £84.68m £332,259 £309,523 retained profitability with nil debt and a strong cash position.

itab uK dec-11 £79.3m £64.9m £1.51m £600,000

simPsoNs (YorK) dec-11 £73.49m £59.75m £1.96m £1.44m achieved continued growth and development through difficult trading conditions.

for more information www.retail-week.com/interiors2012

ShopfitterS table

For some, their position in the table can be ascribed to one client and almost to one project


3

4

5

1

0

434510 4 3 2 0 0

4

3

2

0

0

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that enables us to tackle any project, anywhere... we will be sure

to provide the complete fit-out solution. Contact us to discuss the

successful delivery of your next retail, leisure or hospitality project...

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WS13 8RZtel: 01543 443200

email: [email protected] web: www.bridgford.co.uk @BILfitout

The new season, paris style


paris

he advent of the autumn/winter season at the start of this month was greeted in Paris, as in London, by sustained

sunshine. Unlike the UK capital however, there has been rather more sunshine than rain gener-ally in Paris this year and so, to an extent this was a continuation of what had gone before.

That said, on both sides of the Channel, retailers have a perennial habit of hoping

T against hope that they will shift outerwear in September, which has to be the triumph of hope over every kind of experience. At the beginning of this month therefore, Parisian shops were filled with mannequins wearing fleeces and heavy wool coats and there were even a few reindeer cut-outs in windows, presumably to get people in the mood.

The bulk of those promenading the boulevards

were, of course, clad in shorts and T-shirts with not an outer garment in sight. Unlike the UK, however, the new season was not another oppor-tunity to offer shoppers yet more promotions and most of what was on view was at full price.

Perhaps UK retailers might take note – there is more to an appealing store than windows that shout that things which were one price are now at a lower price...

While London’s retailers greet the new season with a waveof discounting, in Paris the value message is much

more muted. John Ryan reports

Department store Printemps has devoted its

windows to Louis Vuitton’s collaboration with

Japanese artist Yayoi Kusama, in which white

dots on a red background (and vice versa) are

mirrored by featureless bob-haircut figures

clad in dresses of the same design.

Nonetheless, if you want to see something

dramatic, this is one of the most arresting

series of windows in the city and is quite unlike

anything that has been done before. Except that

in London (and one suspects in other major Louis

Vuitton outposts) Selfridges has devoted its

windows to an almost identical version of what’s

been done here.

Given that both department stores are

flagships and emblematic of the cities in which

they are located, this is a little disappointing

– particularly in view of the frequent traffic

between the two.

There are certain to be plenty of shoppers

who will notice the similarities.

Printemps, Boulevard Hausmann

3

4

5

1

0

434510 4 3 2 0 0

4

3

2

0

0

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The new season, paris style


paris

he advent of the autumn/winter season at the start of this month was greeted in Paris, as in London, by sustained

sunshine. Unlike the UK capital however, there has been rather more sunshine than rain gener-ally in Paris this year and so, to an extent this was a continuation of what had gone before.

That said, on both sides of the Channel, retailers have a perennial habit of hoping

T against hope that they will shift outerwear in September, which has to be the triumph of hope over every kind of experience. At the beginning of this month therefore, Parisian shops were filled with mannequins wearing fleeces and heavy wool coats and there were even a few reindeer cut-outs in windows, presumably to get people in the mood.

The bulk of those promenading the boulevards

were, of course, clad in shorts and T-shirts with not an outer garment in sight. Unlike the UK, however, the new season was not another oppor-tunity to offer shoppers yet more promotions and most of what was on view was at full price.

Perhaps UK retailers might take note – there is more to an appealing store than windows that shout that things which were one price are now at a lower price...

While London’s retailers greet the new season with a waveof discounting, in Paris the value message is much

more muted. John Ryan reports

Department store Printemps has devoted its

windows to Louis Vuitton’s collaboration with

Japanese artist Yayoi Kusama, in which white

dots on a red background (and vice versa) are

mirrored by featureless bob-haircut figures

clad in dresses of the same design.

Nonetheless, if you want to see something

dramatic, this is one of the most arresting

series of windows in the city and is quite unlike

anything that has been done before. Except that

in London (and one suspects in other major Louis

Vuitton outposts) Selfridges has devoted its

windows to an almost identical version of what’s

been done here.

Given that both department stores are

flagships and emblematic of the cities in which

they are located, this is a little disappointing

– particularly in view of the frequent traffic

between the two.

There are certain to be plenty of shoppers

who will notice the similarities.

Printemps, Boulevard Hausmann


PARIS

Long gone from these shores, but very much up and running across mainland Europe, the

windows fronting the C&A branch on the Rue de Rivoli have a stripped down, back-to-

basics feel about them. This is a marked change from the sometimes over-fussy schemes

that have characterised this retailer’s displays.

For this season, it’s a matter of white, boxed-in windows with a monochrome mood

photo as the backing, contrasting with the coloured autumnal stock that takes muted

tones and then uses a single highlight colour. This is hardly original, but it works and was

actually considerably better than many of the other mainstream players along this strip in

central Paris where mid-market retail comes out to play. And, like Gap, this will have been

rolled out to stores from Madrid to Moscow.

The design crowd’s homewares fi x rarely fails to deliver in terms of visual merchandising and

Merci’s current display in the atrium, just inside the main entrance, is no exception. Dozens

of coloured headphones have been suspended from the ceiling. It is linked with other display

elements dotted around the store, including a mannequin sitting in a suspended bubble chair

and a row of the headphones against a white wall.

In fairness, while this looks interesting, it is not as original as might be supposed.

A fashion retailer in Berlin’s modish Mitte district was doing exactly this at the beginning

of 2011.

In spite of it being a very small chain, ballet fl ats and

shoe retailer Repetto manages to make this branch feel

as if it is a one-off (although there is an identical scheme

less than a mile away on the Rive Gauche). Think autumn

and thoughts might turn to dark woods, long nights

and wolves – well, maybe. And picking up on this

Brothers Grimm theme, Repetto has created a ‘chaperon

rouge’, aka Little Red Riding Hood, window in which the

hapless victim is leered at by a pretty hungry-looking

cartoon wolf.

The crude nature of the 2D monochrome wolf

contrasts with the 3D legless and headless bright red

caped fi gure. What this actually has to do with shoes

or selling them is probably anybody’s guess, yet it does

serve to draw onlookers’ eyes towards this window

rather than any of its neighbours.

Repetto, Opèra C&A, Rue de Rivoli

Merci, Boulevard Beaumarchais


PARIS

Long gone from these shores, but very much up and running across mainland Europe, the

windows fronting the C&A branch on the Rue de Rivoli have a stripped down, back-to-

basics feel about them. This is a marked change from the sometimes over-fussy schemes

that have characterised this retailer’s displays.

For this season, it’s a matter of white, boxed-in windows with a monochrome mood

photo as the backing, contrasting with the coloured autumnal stock that takes muted

tones and then uses a single highlight colour. This is hardly original, but it works and was

actually considerably better than many of the other mainstream players along this strip in

central Paris where mid-market retail comes out to play. And, like Gap, this will have been

rolled out to stores from Madrid to Moscow.

The design crowd’s homewares fi x rarely fails to deliver in terms of visual merchandising and

Merci’s current display in the atrium, just inside the main entrance, is no exception. Dozens

of coloured headphones have been suspended from the ceiling. It is linked with other display

elements dotted around the store, including a mannequin sitting in a suspended bubble chair

and a row of the headphones against a white wall.

In fairness, while this looks interesting, it is not as original as might be supposed.

A fashion retailer in Berlin’s modish Mitte district was doing exactly this at the beginning

of 2011.

In spite of it being a very small chain, ballet fl ats and

shoe retailer Repetto manages to make this branch feel

as if it is a one-off (although there is an identical scheme

less than a mile away on the Rive Gauche). Think autumn

and thoughts might turn to dark woods, long nights

and wolves – well, maybe. And picking up on this

Brothers Grimm theme, Repetto has created a ‘chaperon

rouge’, aka Little Red Riding Hood, window in which the

hapless victim is leered at by a pretty hungry-looking

cartoon wolf.

The crude nature of the 2D monochrome wolf

contrasts with the 3D legless and headless bright red

caped fi gure. What this actually has to do with shoes

or selling them is probably anybody’s guess, yet it does

serve to draw onlookers’ eyes towards this window

rather than any of its neighbours.

Repetto, Opèra C&A, Rue de Rivoli

Merci, Boulevard Beaumarchais


paris

When was the last time you noticed a store window in

London that features a slogan across the glassline in

French? There may be instances, but they are infrequent.

Yet in spite of the well-documented Gallic aversion to

creeping Anglo infringement on spoken French, there are

plenty of windows in Paris right now that use English to

promote a message.

Nowhere is this more obviously the case than in

Benetton, where shoppers are invited to inspect ‘the new

Fall collection’ – which does sound like US rather than UK

English and is odd coming from an Italian brand.

And perhaps to add insult to injury, the background

to this window features Big Ben, bathed in autumn

sunshine. Objectively, this window is not a crowd-puller,

but it does at least send a clearly unambiguous new

season message.

Benetton, Opera

US retailer Baby Gap is one of the exceptions that proves the non-discounting rule in

Paris at present. This window advertises the fact there is 30% off all jeans for very young

children. It does so with a display that will doubtless have been created for use across the

continent and which, owing to a simple backdrop and the use of balloons, will have been

simple to install and roll out across the estate.

The clothing on each of the small figures dangling from the inflatables is certainly

autumnal, but greeting the new season with a money-off promotion shows that in spite of

2012 so far having been more benign for the San Francisco-headquartered retailer than

the previous year, margins remain under pressure.

Simplicity does have its appeal and, as a means of showing off brightly coloured

garments, this is an effective vehicle. It is also worth noting that the 30% off denim

promotion extends to the adult Gap, in a connected shop just around the corner – at least

no discrimination is made on the grounds of age.

Habitat has not gone the way of C&A in the UK – its presence in France is now much

stronger than the three stores that remain in this country. In common with the UK organisa-

tion however, reductions do seem to be the order of the day, with alternating windows in this

long frontage showing full price and then reduced stock.

Unlike other retailers on the Rue de Rivoli, Habitat makes strong play of message rather

than merchandise to grab the gaze of passing shoppers, with large coloured pointers stating

“Ça, c’est un bureau” (this is an office) and “Ça, c’est un reduction” (no translation needed).

This is straightforward value-led stuff and was one of the most overtly promotional windows

in the whole of the city on the midweek day of visiting. It captured attention, however,

mainly because others were not overtly discounting.

Baby Gap, Rue de Rivoli

Habitat, off Rue de Rivoli

2 Sloefi eld DriveTrooperslane Industrial Est.Carrickfergus BT38 8GXT: 028 933 2900F: 028 933 58150E: info@mccuefi t.com

53 Chandos PlaceLondonWC2N 4HST: 020 3402 2205


paris

When was the last time you noticed a store window in

London that features a slogan across the glassline in

French? There may be instances, but they are infrequent.

Yet in spite of the well-documented Gallic aversion to

creeping Anglo infringement on spoken French, there are

plenty of windows in Paris right now that use English to

promote a message.

Nowhere is this more obviously the case than in

Benetton, where shoppers are invited to inspect ‘the new

Fall collection’ – which does sound like US rather than UK

English and is odd coming from an Italian brand.

And perhaps to add insult to injury, the background

to this window features Big Ben, bathed in autumn

sunshine. Objectively, this window is not a crowd-puller,

but it does at least send a clearly unambiguous new

season message.

Benetton, Opera

US retailer Baby Gap is one of the exceptions that proves the non-discounting rule in

Paris at present. This window advertises the fact there is 30% off all jeans for very young

children. It does so with a display that will doubtless have been created for use across the

continent and which, owing to a simple backdrop and the use of balloons, will have been

simple to install and roll out across the estate.

The clothing on each of the small figures dangling from the inflatables is certainly

autumnal, but greeting the new season with a money-off promotion shows that in spite of

2012 so far having been more benign for the San Francisco-headquartered retailer than

the previous year, margins remain under pressure.

Simplicity does have its appeal and, as a means of showing off brightly coloured

garments, this is an effective vehicle. It is also worth noting that the 30% off denim

promotion extends to the adult Gap, in a connected shop just around the corner – at least

no discrimination is made on the grounds of age.

Habitat has not gone the way of C&A in the UK – its presence in France is now much

stronger than the three stores that remain in this country. In common with the UK organisa-

tion however, reductions do seem to be the order of the day, with alternating windows in this

long frontage showing full price and then reduced stock.

Unlike other retailers on the Rue de Rivoli, Habitat makes strong play of message rather

than merchandise to grab the gaze of passing shoppers, with large coloured pointers stating

“Ça, c’est un bureau” (this is an office) and “Ça, c’est un reduction” (no translation needed).

This is straightforward value-led stuff and was one of the most overtly promotional windows

in the whole of the city on the midweek day of visiting. It captured attention, however,

mainly because others were not overtly discounting.

Baby Gap, Rue de Rivoli

Habitat, off Rue de Rivoli

2 Sloefi eld DriveTrooperslane Industrial Est.Carrickfergus BT38 8GXT: 028 933 2900F: 028 933 58150E: info@mccuefi t.com

53 Chandos PlaceLondonWC2N 4HST: 020 3402 2205


BADGEMASTER

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ProductDirectoryTo take part in this directory please contact

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WRIGHTS GPX

High quality plastic solutionsWrights gpx are one of UK’s leading manufacturer and supplier of point of sale and retail displays in plastic, wood, glass and metal in a wide variety of � nishes.As a leading provider of high-quality plastic solutions we o� er a complete service from design to delivery.Call our sales line on 0121 580 3080Lines open 9am-5pm Monday - Fridaywww.wrightsplastics.co.uk

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‘Diamond’ LED light boxes by Artillus20mm deep, Diamond LED light boxes can be produced any size up to 2500 x 1500mm with a 25mm snap front for quick poster changes. Our standard sizes are A4 up to A0. Custom LED boxes can be made with a choice of Silver, White or Black frames. 8mm deep ‘Garnet’ LED light panels are also available. LED o� er low running costs and the ultimate in brightness. Call 01604 678 410 for more information on our range.www.artillus.com

PROMO PLASTICS

Acrylic point of sale displaysPromo plastics provides bespoke acrylic displays for retailers and shop� tters.small and ¡ exible but with more than 25 years experience,we can provide a full range services from prototype to manufacture - with a fast turnaround - to translate your merchandising concept into attractive and cost e� ective point of sale and product displays.www.promoplastics.net

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■ Smallest on the market


BADGEMASTER

Britain’s favourite badge maker!Contact Badgemaster for unparalleled service and support, completely free and without obligation including: Fast friendly helpful advice, an award-winning design service, product information, samples, site visits, a fast e� cient service, � xed price per badge quotations with no minimum order, no contract and fully backed by Badgemaster’s no quibble best price guarantee. www.badgemaster.co.uk

ProductDirectoryTo take part in this directory please contact

[email protected] on 020 7728 4470

HAVELLS-SYLVANIA

New led surpasses halogen abilities� e launch of the new HI-SPOT® RefLED ES50 450lm from Sylvania sets a new standard in LED lamp manufacturing. Unique in the current market, the new lamp is the � rst ES50 to deliver 450 lumens in such a compact size. Comparable in performance to a 65W halogen lamp, this is the � rst LED lamp to surpass the abilities of halogen and delivers more light than previously possible.www.havells-sylvania.com

WRIGHTS GPX

High quality plastic solutionsWrights gpx are one of UK’s leading manufacturer and supplier of point of sale and retail displays in plastic, wood, glass and metal in a wide variety of � nishes.As a leading provider of high-quality plastic solutions we o� er a complete service from design to delivery.Call our sales line on 0121 580 3080Lines open 9am-5pm Monday - Fridaywww.wrightsplastics.co.uk

www.gpxgroup.com

ARTILLUS ILLUMINATING SOLUTIONS

‘Diamond’ LED light boxes by Artillus20mm deep, Diamond LED light boxes can be produced any size up to 2500 x 1500mm with a 25mm snap front for quick poster changes. Our standard sizes are A4 up to A0. Custom LED boxes can be made with a choice of Silver, White or Black frames. 8mm deep ‘Garnet’ LED light panels are also available. LED o� er low running costs and the ultimate in brightness. Call 01604 678 410 for more information on our range.www.artillus.com

PROMO PLASTICS

Acrylic point of sale displaysPromo plastics provides bespoke acrylic displays for retailers and shop� tters.small and ¡ exible but with more than 25 years experience,we can provide a full range services from prototype to manufacture - with a fast turnaround - to translate your merchandising concept into attractive and cost e� ective point of sale and product displays.www.promoplastics.net

autumn 2012

RWI

Meet the European business fusing design and shopfitting

the fullpackage

sainsbury’senters Tesco homeland

MoThErcarE’sfledgling store format

visual MErchandisingin london and Paris

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Business