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VOLUNTARY AMBASSADOR RESOURCE 1
LAST EDITED: 26 September 2012
FOOD
REVOLUTION
AMBASSADOR
TOOLKIT
We want to empower volunteerswho love food to become Ambassadorsfor the Food Revolution. Ambassadors will share information, talents and
resources, pass on their knowledgeand work together to make a
difference by connecting with their communitythrough schools,
restaurants, local businesses, farmers markets and beyond. Food
Revolution is about inspiring changein peoples food habits and
promoting the mission for better food and food education for everyone.
Our Ambassadors are integralto growing the Food Revolution from the
ground up, within the communities who need it the most. Thank you for
joining us!
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HERES WHATS INCLUDED:
3Welcome Ambassador!
4- Your goals as an Ambassador
5- Who we are and how well support you
6Food Revolution Day
7- Our pledge to you
8- Your pledge to us
9-13- Guidelines to make your life easier
ADDITIONAL RESOURCES
Alongside this toolkit there are also other useful resources to help you in
your role as a volunteer for the Food Revolution. These are outlined below:
General Press Kit
Local Press Guide for Ambassadors
Press releases
Food Revolution Factsheet
Logo guidelines
Posters and infographics
School Food Toolkits and support tools, with more toolkits to inspire
change, coming soon!
Food Revolution Day Factsheet
Food Revolution Day eBooks and one pagers
COMING SOON: Exclusive digital space just for our ambassadors.
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WELCOME AMBASSADOR
We are so excited that you have joined us as a Food Revolution
Ambassador! As a voluntary leader you are the spark of enthusiasm that
can turn the Food Revolution into a local movement by connecting
supporters together and working to bring back better food education. We
want to give you a platform to share your knowledge with the local
community and open up opportunities for even more people to learn
about real food. The Food Revolution is the rally cry to unite all of the
amazing work going on out there.
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A MESSAGE FROM JAMIE
Hi guys,
Since launching the Food Revolution back in 2010, our campaign to fight
the obesity epidemic and get people cooking again has been growing
from strength to strength.
The Food Revolution began in Huntington, West Virginia, where we
opened a community kitchen for people to come and learn to cook from
scratch. It wasnt always easy at first but the center had a great responseand since then, weve been taking the movement across America and
the world. I have to say, Ive been overwhelmed by how many have
supported us and all the effort and love each and every one of you have
given to getting people cooking from scratch and eating fresh, real food.
I honestly cant put into words just how muchwe owe to all the
dedicated, passionate people like you, giving up your time to help spread
the Food Revolution messageits all about bringing communities
together and creating a unified voice, and the level of support were
getting from guys like you is just incredible.
For me, the future for the Food Revolution lies in creating a global army of
volunteers to make sure the campaign and the amazing progress weve
made can continue growing across the world. While weve come a long
way, theres still lots to do and build upon, from tackling school food and
campaigning against sugared milk to simply making a noise and getting
people talking about good, real food.
If we can combine our efforts and unify our expertise, together we can
continue the Food Revolutions amazing work in getting food education
at the top of everyones agenda. The Food Revolution team are a really
solid bunch and will be there for you at every step to offer any advice orguidance you need, as well as challenging you to keep things fresh and
exciting in your communities along the way.
Massive shout out to you for all your brilliant hard work and dedication.
Keep it up and good luck!
Jamie O xx
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YOUR GOALS AS AN AMBASSADOR
1.Work together and be creative. Work with the Food Revolution teamand other Ambassadors to find new and exciting ways to reach out to
and interact with your community. Every month, the Food Revolution
will give you suggestions and ideas to help grow the movement in your
town or city, but we need your help to implement them.
2.Talk and listen to your local community. Get out there and make sureyou understand what is already going on, and work withlocal
businesses, farmersmarkets, schools, community groups andorganizations to offer them any additional support they need.
3.Inspire change in your local community. Use your knowledge, skills andpassion to help inspire others in your community to make small changes
that will lead to big differences. Reach out to restaurants, gardeners,
farmers markets, schools, local businesses, friends and family to get
involved and help make a difference - particularly if they have special
food skills and knowledge that they could pass on to others. The
resources listed on page 2 are there to help you be proactive in your
city and reach out to these different groups.
4.Spread the word and rally the troops. Youre the local representative ofthe Food Revolutionfor those looking to get further involved in your
community, you are the point of contact. Be a central point for
answering questions from volunteers who are excited about getting
involved in the Food Revolution or even looking for ways to lend a hand
in their own communities.
5.Tell us the amazing things youve been doing. We want to know what isgoing on in your city so please send us content and updates of all theinteresting events and stories happening in your city. We want to know
whats working and whats not, we want to shout about and share your
great work through social media and blog posts. You can reach us
[email protected] tweet us @foodrev.
6.Party with us on Food Revolution Day! Youre at the heart of thisRevolution so we want you to play an active role in engaging your
community in this important annual global event.
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WHO WE ARE AND HOW WELL SUPPORT YOU
We, at the Jamie Oliver Food Foundation, want to change the way
people eat by educating every child about food, empowering families
by arming them with the skills and knowledge to cook again, and
inspiring everyone to stand up for their rights to better food, which in
turn, will fight the epidemic of diet-related diseases. Heres how were
supporting you:
Its likely that you have already been in contact with the wonderful
Sarah Curl, our Community Manager. Sarah is your main point of
contact and works with the rest of the Food Revolution team to ensureyou are supported and that were up to date with all your great work.
Listed on page 2 are the additional resourcesavailable for you to use.
Sarah will send these to you and heres how you can use them:
Press resourcesincluding a general kit, a press guide for you to
use when talking to the local press and press releases that you
can tailor to make them more locally relevant to youthese will
make sure you have the facts you need.
Factsheets, posters and printable assetsuse them all year roundin community hubs and for any Food Revolution events.
Toolkitsstep-by-step information on how you can campaign to
change school food in your area as well as support tools to help
you along the way. Its best to use them during the school year so
that you can engage directly with local schools.
Food Revolution Day assetsthe eBooks, one pagers and
infographics can be used year round and for our annual Food
Revolution Day, along with the posters for any of your events.
Every month, therell be different challengesto inspire you to further
engage with your community. They are designed to make deeperconnections with the thought leaders in the real food industry and
connect with family and friends through fresh food. At the beginning
of every month, the challenges will be announced through a blog
post as well as email, Facebook and Twitter. The idea is to complete
as many challenges as you can and for us to document your progress.
Were excited about the exclusive digital spacewere creating for
you, our Ambassadorsonce its live, youll be the first to know!
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FOOD REVOLUTION DAY
Our annual global day of action, Food
Revolution Day, is a chance for people
who love food to come together to share
information, talents and resources, to pass
on their knowledge. Food Revolution is
about connecting with your community
through events at schools, restaurants,
local businesses, dinner parties and
farmers' markets and standing up for real
food. This is a key time for you as a FoodRevolution Ambassador.
You may have been involved in the first ever Food Revolution Day on
May 19, 2012 which inspired global change in peoples food habits
through community action. If you were, thank you! If not, dont worry,
wed love you to get involved in 2013.
Here are some stats about Food Revolution Day in 2012:
Over 1000 events, (460 local food events and 541 dinner parties)took place in 664 cities spanning 62 countries worldwide.
@FoodRev was the THIRD MOST MENTIONED twitter handleGLOBALLY.
Our twitter reach was over 729,993,200 users, showing the strengthof our awareness campaign.
We cant wait forFood Revolution Day 2013. Having learnt so much from
2012, plans are shaping up to make it an amazing event. We are
working with inspiring and innovative partners to bring the best platformand resources to you and our supporters. We want to build from 2012 so
youll be the first to know the details before we go live plus we want to
give you as much time as possible to kick start your plans for 2013 to
make it even bigger and better!
COMING SOON: Well want you to do the honorsin launching the 2013
Food Revolution date, so watch this space.
http://foodrevolutionday.com
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OUR PLEDGE TO YOU
We, the Food Revolution team, pledge to support and honor the amazing
work you do as a voluntary Ambassador for the Food Revolution.
We truly appreciate your hard work, commitment and everything you do
for the Food Revolution. You are helping us to change the way people
think about the food they eat. Youre helping us to promote the transfer of
skills and knowledge to get people cooking again and promoting a better
understanding of the obesity epidemic and the role all of us need to play
to tackle it.
Through the Community Manager, Sarah Curl
([email protected]), we will maintain an honest and open
dialogue with you on a regular basis, create and share monthly
challenges specifically with you in mind, and promote your work through
social media, blog posts and newsletters.
We will ensure you have all of the resources and tools you need and
continue to support you as the Food Revolution grows. We cant wait!
PRINTED NAME: Sarah Curl, on behalf of JOFF
JOB TITLE: JOFF Community Manager
DATE: 26 September 2012
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YOUR PLEDGE TO US
As a voluntary Food Revolution Ambassador I, INSERT NAME HERE,pledge
to uphold the mission of Jamie Olivers Food Revolution, the Jamie Oliver
Food Foundation (JOFF) and Food Revolution Day, and give my spare
time for free to further the mission.
I am a volunteer for the Food Revolution. I am the eyes and ears on the
ground, representing and connecting my community in order to run a
local real food movement, inspired by Jamie and in collaboration with the
JOFF Community Manager, Sarah Curl ([email protected]).
I understand that all intellectual property that you share with me is
property of or licensed to JOFF and can only be used as outlined in the
guidelines of this toolkit.
I understand that I need to keep an honest and open dialogue with the
JOFF Community Manager and share my work as a voluntary Food
Revolution Ambassador with her on a regular basis.
I understand that I am not offered insurance or financial support
throughout my time as a volunteer. If I organize a local event, I will beresponsible for making sure this is in place and agree that neither JOFF,
Jamie Oliver nor any of his organizations will be liable.
I understand that failing to observe the above pledge will result in my
dismissal of the voluntary Ambassador Program.
PRINTED NAME: _______________________________________
SIGNATURE: __________________________________________
AMBASSADOR LOCATION: ____________________________
DATE: _______________________________________________
Please note Sarah can send you a word document to manually sign this, pledges can also be
signed via email by responding to this with the text: I have read and understood the Voluntary
Food Revolution Ambassador pledge and confirm my agreement to this.This pledge is not legally
enforceable but shows our commitment to taking you seriously as an Ambassador and managing
your expectations as a super volunteer. We need you to sign this to be approved as an Ambassador.
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GUIDELINES TO MAKE YOUR LIFE EASIER
Weresure youll agreethat unifying expertise and collaborating with
like-minded individuals is essential to finding solutions to modern day
problems and the only way to achieve great results. We know that
you, our Ambassadors, are integral to reaching our goals and creating
change at a local level. To ensure that you, as a volunteer, can better
understand us, and so we can work together more effectively to meet
these goals, we like to be upfront about the way we work.
Here are the guidelines we can all use:
How to speak about your voluntary rolethis is how you should
reference your volunteer role in relation to the foundation: "My name is
INSERT NAME from INSERT PLACE and I volunteer for the Food
Revolution. I give my spare time for free to further the mission of the
Jamie Oliver Food Foundation. The Food Revolution has selected a
number of volunteers from around the world who showed a deep
commitment to real food and Im thrilled to be one of them.
How to reference Jamie and the Food RevolutionFood Revand
Food Revolutioncan be used in you social media accounts, email
accounts and in your dialogue as a voluntary ambassador. Pleasedont use Jamies name within a social media account name, email
address or blog title in reference to your work as a voluntary
ambassador. We have to distinguish between JOFF and Jamies
broader work so basically, anything you say is your opiniondont
speak for us, speak in support of us.
How to use Food Revolution logosall of our logos are trademarked so
we need to be careful with how we use themmake sure youre
familiar with our logo guidelines to ensure youre using the right one. In
brief, your Ambassador social media profiles can use the FoodRevolution logo and/or fist and spoon logo, all without Jamies name.
Posters and press releases we supply you with will have the approved
logos included. No other use of logos is allowed.
How to start your own non-profit organization/501c3as a Food
Revolution Ambassador we dont see any reason for you to set up a
non-profit organization for your volunteering.
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LAST EDITED: 26 September 2012JOFF is non-profit so should you want to fundraise you can
do so and donate this directly to us and receive your tax
deductible receipt. Should you still want to set up a non-
profit, please contact [email protected],and understand that you will not be able to use any of our
logos or branding to avoid any confusion between
organizations.
How to set up a websiteas above, we dont see any reason for you
to set up a website for your voluntary role. We encourage you to use
social media to spread the word and gather support. Should you still
want to set up a website please contact Sarah
[email protected],and understand that you will not be able
to use JOFF, Food Revor Food Revolutionin the domain name
or any of our logos or branding to avoid any confusion betweenorganizations. Remember that any opinions expressed on your website
will be your own. If you already have a website that you want to
incorporate your Ambassador work into, please make Sarah aware of
all of the web spaces that you want to use for your Ambassador
profile.
How to blogif you have a blog already or want to set up a blog to
document any of your voluntary work for the Food Revolution, please
let [email protected] know. It must be clear that
whatever you say is your own opinion and you are not speaking onJOFFs behalf. You will not be able to use any of our logos or branding
in your blog design to avoid any confusion between organizations.
Please contact Sarah for our blogging guidelines should you want
further details.
Cross promotion though our social mediawe regularly post across
our 5 social media spacesFacebook, Twitter, YouTube, Pinterest and
Google+. Well be shouting about your great work here too and
tagging you in these posts so make sure youre following us. The
quickest way for us to respond to youand help spread the word aboutwhat youre doing, is if you tag us through these spaces too.
www.facebook.com/foodrevolution
www.twitter.com/foodrev
www.youtube.com/foodrevolution
www.pinterest.com/foodrevolution
www.google.com/+foodrevolutioncommunity
You can also follow us on Instagram, by searching for Food Revolution.
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://www.facebook.com/foodrevolutionhttp://www.facebook.com/foodrevolutionhttp://www.twitter.com/foodrevhttp://www.twitter.com/foodrevhttp://www.youtube.com/foodrevolutionhttp://www.youtube.com/foodrevolutionhttp://www.pinterest.com/foodrevolutionhttp://www.pinterest.com/foodrevolutionhttp://www.google.com/+foodrevolutioncommunityhttp://www.google.com/+foodrevolutioncommunityhttp://www.google.com/+foodrevolutioncommunityhttp://www.pinterest.com/foodrevolutionhttp://www.youtube.com/foodrevolutionhttp://www.twitter.com/foodrevhttp://www.facebook.com/foodrevolutionmailto:[email protected]:[email protected]:[email protected]8/13/2019 Ambassador Toolkit Sept2012
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LAST EDITED: 26 September 2012Ambassador social mediaFood Revolution Day 2012
saw local volunteer teams established in over 60 countries.
You can find the details here:
http://foodrevolutionday.com/teams.As an Ambassador, your contact information will also be
visible here so if youre happy for it to be public, let us
know, otherwise we will at least need to include your
Twitter account and/or your Food Revolution Facebook
page instead. We do this so Ambassadors are easily
accessible to volunteers looking to get involved in the
Food Revolution, as well as other Ambassadors looking to
connect.
Food Revolution social media city profilescity profiles have been
running for up to 6 months now so there could already be an accountfor your community. If there is already an official Twitter account or
Facebook group, please get in touch with the city Ambassador to let
them know you are now part of the local team. If you would like help
with this, please contact Sarah [email protected],and
she will send out introduction emails to connect all team members.
We encourage you to get your city up and running on social media so
if your city needs an account, you can set this upsee the Twitter and
Facebook info below. Once youve done this, please let us know so
that we can add it to our lists as a legitimate account linked to usthisway we can differentiate between you and other people who create
accounts that have no association to our campaign. Remember that
you are responsible for these profilesyour posts are your own
opinions in support of promoting and growing the Food Revolution.
Our team also monitors and supports your profiles via our social media
well ask you to remove anything posted across them that we deem
to be inappropriate. Similarly, if you see anyone posting inappropriate
content from another Food Revolution account, please let us know. It
is important we maintain consistency with the overall Jamie Oliver
Food Foundation brand, the Food Revolution and Food Revolution
Day to ensure our local awareness efforts have a truly global impact.
Twitter:if there isnt an official Twitter account for your city, you
can create one. Please make sure that your profile description is
the following:
http://foodrevolutionday.com/teamshttp://foodrevolutionday.com/teamsmailto:[email protected]:[email protected]:[email protected]:[email protected]://foodrevolutionday.com/teams8/13/2019 Ambassador Toolkit Sept2012
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LAST EDITED: 26 September 2012I/We volunteer for @FoodRev and give up my/our spare
time to further the #realfood mission. Everything I/we tweet
is my/our opinion and in support of better
#foodeducation.
Food Revolution Twitter accounts should be in this format
@FoodRevCITYNAME (i.e. @foodrevnyc or @foodrevlondon). We
have a Food Revolution Twitter wallpaper and template for the
profile image where the city name can be added underneath.
Tweet us at @foodrev to let us know once your Twitter account is
ready to go and we can send this to you. Wellalso make it
official by adding it to our list on
http://foodrevolutionday.com/teamsand make sure were
following you too.
Facebook:The same goes for Facebook pages. Please check
hereto see if a Facebook page already exists for your city.
Please make sure that your profile description is the following:
I/We volunteer for the Food Revolution and give up my/our
spare time to further the mission of the Jamie Oliver Food
Foundation. Everything I/we post here is my/our opinion and in
support of real food and better food education.
All Facebook pages should be CITY NAME Food Revolution. Wecan also send you a profile image to use. When deciding if you
are going to create a Facebook page, keep in mind that it must
stay active and is checked regularlythis is vital as many
supporters use Facebook as a channel to get more involved in
their community. To be featured on thecommunity mapwe
also need to be added as an admin member of your Facebook
page, to show our united collaboration and better keep track of
your great work. Check out ourFacebook toolkitto start your
page today.
Your photos, videos and other collateralphotos, videos and any
other collateral are often the best way to catch peoples attention
and are one of the ways wed love to share your great work. By
sending them to us we will confirm that you are happy for us to do
that. Should we want to use anything you send us beyond social
media sharing and blogging, we will get in touch and make sure you
are happy first so that everything is clear and understood.
http://foodrevolutionday.com/teamshttp://foodrevolutionday.com/teamshttp://www.jamieoliver.com/us/foundation/jamies-food-revolution/activistshttp://www.jamieoliver.com/us/foundation/jamies-food-revolution/activistshttp://www.jamiesfoodrevolution.com/activistshttp://www.jamiesfoodrevolution.com/activistshttp://www.jamiesfoodrevolution.com/activistshttps://docs.google.com/file/d/1IktmzI7QALy7XSZ1mf1jODPdWbCX2NvlIIQYxbX8sfGpf5j3uEk1Txx-_QDx/edithttps://docs.google.com/file/d/1IktmzI7QALy7XSZ1mf1jODPdWbCX2NvlIIQYxbX8sfGpf5j3uEk1Txx-_QDx/edithttps://docs.google.com/file/d/1IktmzI7QALy7XSZ1mf1jODPdWbCX2NvlIIQYxbX8sfGpf5j3uEk1Txx-_QDx/edithttps://docs.google.com/file/d/1IktmzI7QALy7XSZ1mf1jODPdWbCX2NvlIIQYxbX8sfGpf5j3uEk1Txx-_QDx/edithttp://www.jamiesfoodrevolution.com/activistshttp://www.jamieoliver.com/us/foundation/jamies-food-revolution/activistshttp://foodrevolutionday.com/teams8/13/2019 Ambassador Toolkit Sept2012
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Note: Material in this Ambassador Toolkit is subject to change at any time.
With any updates, we will send you the latest version and that will by
default replace the previous version. Thanks for your understanding.
Feel free to email our Community Manager, Sarah Curl, with any questions
you might have.
Email: [email protected]
Twitter:@sarahanncurl
We want to thank you in advance for your continued support of the Food
Revolution and the Jamie Oliver Food Foundation. We rely on grassroots
initiatives to make changes in communities around the world and we
could not do it without each and every one of you. You are the reason we
have been successful and we thank you.
Sincerely,
Sarah and The Food Revolution Team
https://twitter.com/sarahanncurlhttps://twitter.com/sarahanncurlhttps://twitter.com/sarahanncurlhttps://twitter.com/sarahanncurl