RYA Affiliated Clubs Conference
November 2018
Welcome
Tony Wood - Regional Development Officer -South West
Important Information
•The Heads are found…
•The Galley is over there…
•Fire Exits are here and here
•Mobile Phones on silent, please
Plan for the day
09.45 – 10.00 Welcome and Intro Waterside Room
10.00 – 10.30 Guest Speaker - Ian Walker Waterside Room
10.30 – 11.00 Your Club and Your Region Waterside Room
11.00 – 11.30 Break Waterside Room
11.30 – 12.30 Workshops Round 1 Note signage
12.30 – 13.30 Lunch Waterside
13.30 – 14.30 Workshops Round 2 Note signage
14.30 – 14.45 Break Waterside Room
14.45 – 15.45 Workshops Round 3 Note signage
15.45 – 16.15 Summary and Close Waterside Room
16.15 – 16.45 Meet the RYA Waterside Room
Delegate Packs
• Agenda
• Regional Plan
• Regional Insights
• Paper and Pen
• Delegate list
• RYA Dinghy Show flyer
• Instructor Training Day info
• RYA Web Shop Code AFFCC18
Roger JobsonRegional Chair
The story so far…
Chris Preston
RYA Chair
Aiming for Gold Standard…
➢AGM 2017 - RYA members set out ambition to embed a Gold Standard Engagement Strategy
➢Steering Group has completed a wide-ranging benchmarking exercise and collected best practice case studies from other organisations (BBC, Woodland Trust, CAMRA, SRA etc.)
➢Comprehensive data audit and gap analysis to find out what we do well and where we need to do more
➢Agreed principle of creating a new forum to act as a forum for insight/discussion on key topics and themes
Strategic guiding principles
➢We have identified 3 strategic principles that will underpin the whole strategy:
1. Young people – ensure the RYA’s future
2. Be more balanced and representative
3. Be more tailored and relevant
➢Must be underpinned by accurate, targeted data and insight
LISTEN TO MESocial Media,Consultations,Letters, Email,
Telephone
CONNECT MEConferences,
Webinars,Events, AGMs
Segmentation,Preferences,
Profiling, CRM
KNOW ME
ENGAGE ME
Newsletters, Magazine,
Website, CPD
Putting it into practice➢We have applied the model to types of
individual: e.g. volunteer, participant, official, club commodore or instructor
➢ As well as affiliates and corporate stakeholders: e.g. an affiliated club, marine industry body, funding partner or regulator
➢ The model works equally well for both individuals and groups – by challenging the thinking on the objective of engagement with each stakeholder, and the primary mechanisms for doing so…
LISTEN TO ME
RDO visits,
Regional
Network,
Surveys, Census,
email / phone /
post
CONNECT ME
Affiliate
Conferences,
Regional & Home
Country AGMs, Club
of the Year
Location, main type
of Boating, Officers,
Key contacts, RYA
Programmes,
Issues (e.g. lease,
m’ship)
KNOW ME ENGAGE ME
Magazine,
Clubroom,
Website, Bulletins,
Regional Network,
Case Studies
Club (the affiliate as an entity)
Strategic objective = To support a network of sustainable, vibrant, thriving
clubs in all parts of the UK [and abroad], capable of delivering a safe and
rewarding boating experience to a diverse group of participants. Engage clubs
through an effective network of relationships and communication channels, and
help them build on their unique strengths and overcome their challenges. Advise
clubs of threats and opportunities within the external environment, as well as
appropriate RYA programmes, and the benefits of RYA personal membership.
LISTEN TO ME
DDO / RDO visits,
via Club, Carer,
Social Media, HQ
Sailability team,
Consultations,
Letters, Email,
Telephone
CONNECT ME
Local groups,
Conferences,
Webinars,
Polls,
Regattas,
Local, regional
& national
events
Age, Gender,
Family,
Location, club,
Disability and
resulting
interventions &
needs, Motivations,
Other sports &
interests
KNOW ME ENGAGE ME
Fog Horn,
Sailability TV,
Website, Visits,
Marketing,
Club activity,
training
Sailability Participant
Strategic objective = Sailor feels RYA understands their motivations and gives
them opportunities to sail and to connect with a sailing community locally,
regionally and nationally for training and events. Choice of appropriate
participation model whether fully integrated with a club, or within a separate
Sailability group. For those with performance aspirations, the pathways are clear
and feel accessible.
LISTEN TO ME
RDO visits, Club
Consultations,
Face-to-Face,
Letters, Email,
Telephone, RVT
CONNECT ME
Local Commodore’s
gatherings &
receptions, Club
development
workshops, AGMs,
RVT, other local
sporting initiatives,
Sailability
Age, Gender, Club,
Location, HC/Region,
Club focus, Club
status (size,
membership profile),
Club RYA history
KNOW ME ENGAGE ME
2-way dialogue;
Local e-briefing with
news, info & issues,
Local and RYA
Website, RYA
Magazine, Club
Room, RVT led
meetings
Club Commodore
Strategic objective = A cadre of commodores positively disposed towards RYA
and enthusiastic about the support and guidance which RYA provides to the
greater benefit of their club and its neighbouring clubs. Commodores feel that
they are an important part of a network of excellence in the sports & leisure
activities world, aware of other opportunities in the local community.
Commodores are closely connected to and contributing positively towards the
wider development of boating in their area through sharing & enhancing
resources and capabilities at a local level.
Next steps
Introductions
Who else is attending?• Environment – Kate Fortnam and Dave Curno
• Technical/Racing Services – Jacqui Roberts and Rob Taylor
• Membership – Jess Lawler
• Coach Development – Tim Cross
• Sport Development – Guy Malpas & Michelle Gent
• Sailability – Leon Ward
• Regional Communicator – Manya McMahon
• British Youth Sailing – Duncan West
• Social B – Simon Badman
• OnWater Consulting – Graham Manchester
• Sailing Development Officers• Peter Bone
• Pete Muskett
• Stuart Jones
• Liz Saunders
Ian Walker
Director of Racing
British Sailing Team
Your Club and Your Region
Total membership and changes 2016 to 2018
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
2016 2017 2018
Using regional average to backfill for non-respondents
Membership trend South West
0
10000
20000
30000
40000
50000
60000
70000
2015 2016 2017 2018
Declared membership Backfill
52,48754,25652,155
Backfilled with regional average for non-respondents
51,887
Trend: Number of junior members
0
2000
4000
6000
8000
10000
12000
14000
East London Midlands Nationwide North East North West South South West
2013 2014 2015 2016 2017 2018
Declared Junior Members South West
73676961 7125 7036
0
2000
4000
6000
8000
10000
2015 2016 2017 2018
Family membership in England
Year Total family members
2018 41,113
2017 43,740
2016 43,228
2015 46,765
2014 49,661
2857
3171
6994
5053
11177
9535
2283
Family memberships as a % of regional total membership
0
5
10
15
20
25
2016 2017 2018
% Family Members
SW England
% Churn: South West
0
2
4
6
8
10
12
2015 2016 2017 2018
South West England
Club Members’ Satisfaction Survey
What the Survey results tell us
MarginalsNot unimportant but
likely to bring the lowest
return on investment.
Not usually the first
choice for change.
Hidden
opportunitiesMore of an impact than
members realise
themselves; not as
important as drivers..
Satisfaction driversPerforming well makes an
impact & opportunity to
differentiate your club.
Enhance satisfaction.
GivensMembers expect to be
satisfied. No brownie
points for doing well here.
Maintain satisfaction.
PROCESSESE.g. Safeguarding,
health and safety
SOFT SKILLSE.g. Being
approachable and
welcoming
PHYSICAL
PROVISIONE.g. Facilities and
equipment
ADMINE.g. The effort put into
attracting new
members
Note on physical provision. We are not suggesting it is not important. However, think
about it this way – it doesn’t matter how great your facilities and equipment are, if your
club is not friendly and welcoming you will not retain members to use them. It may
attract members, but you need to retain members.
What the Survey results tell us
Soft skills are satisfaction drivers
Satisfaction drivers
Performing well will
make a strong impact
& differentiate your
club.
What are soft
skills?
Problem solving
Interpersonal
Empathy
Teamwork
Communication
Leadership
CollaborationThe widest
‘satisfaction gaps’
are for soft skills
About the 2018 Club Members Survey
• Participating clubs received a two page summary of key findings and a comments documents with members explanations of their scores.
31
Importance
Satisfaction
Recommendation & re-joining
Benchmarking
Segmentation
Description of your club
Comments document
Satisfaction gaps
Guidelines for next steps
John BanbrookCommodore - Bowmoor SC
Welcome Back
Club Members’ Satisfaction Survey
If your club would like to be part of the 2019 survey, please ‘express your interest’ by going to…
www.rya.org.uk/go/clubmembersurvey
35
National Award
• Ken Falcon – UK Laser Association
Lifetime Commitment Award
• Michael Batchelor – Clevedon SC
• David Greenfield – Frampton on Severn SC
• Andrew Lucas – Bristol Corinthian YC
Youth Awards
• Emma Bishop – Castle Cove SC
Dates for the diary - SW 2019
RYA Suzuki Dinghy Show – 2nd & 3rd March
Push The Boat Out – The whole of May (sign
up is open)
British Youth Sailing Regional Champs – 28th & 29th
September
SW Instructor Training Day – Saturday 2nd February 2019
RYA Training Conference 9th & 10th February- Swindon
Further Information
Summary
•There is some really useful information available to support your club
•RYA Club Zone (Social B webinars, case studies etc)
•RYA Departments at HQ
•RYA Regional Staff and volunteers
•Please continue to help us with information gathering to support our bid to provide you with useful resources.
Raffle/Prizes
Feed Back
• Last Year’s feed back shaped this conference
• You will be emailed a link to an online questionnaire
• Feel free to email any additional comments.
Thank You