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S E P T E M B E R 2 5 - 2 7, 2019 HILTON GARDEN INN & THE BELL TOWER NASHVILLE, TENNESSEE
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Page 1: S E P T E M B E R 2 5 - 2 7, 2019 - Strasburg · NASHVILLE DOWNTOWN/ CONVENTION CENTER 305 Korean Veterans Blvd, Nashville, TN 37201 615.251.3013 THE BELL TOWER 400 4th Ave S, Nashville,

S E P T E M B E R 2 5 - 2 7, 2019HILTON GARDEN INN & THE BELL TOWERNASHVILLE, TENNESSEE

Page 2: S E P T E M B E R 2 5 - 2 7, 2019 - Strasburg · NASHVILLE DOWNTOWN/ CONVENTION CENTER 305 Korean Veterans Blvd, Nashville, TN 37201 615.251.3013 THE BELL TOWER 400 4th Ave S, Nashville,

Our Wagyu beef comes from American-bred cattle, using a customJapanese program that carefully selects superior genetic traits (TajimaWagyu), cross breeding them with the finest Black Angus cattle. They areraised on a strict feeding program, using the highest quality feed availablein the market. We achieved this by recruiting one of the most experiencedJapanese Wagyu Breeder/feeder, a man with decades of experience andknowledge, who has come over to the U.S. to develop and monitor theseprograms.

Since the breeding, feeding and rearing of Wagyu cattle are a closely guarded secret - even in Japan - this knowl-

edge has not been available in the United States, until now. Using thisknowledge, and superior feeding programs, we produce a superior product.Beef with marbling and flavor that surpasses any other domestically-pro-duced Wagyu beef currently available in the United States. Unlike U.S.domestic beef, 90% of our Wagyu beef is graded Prime and has a USDABeef Marble Score (BMS) between of 9 and 10.

Our Wagyu Beef

NHTC/HQBBecause our program has stricter standards and a higher quality than

most domestic beef programs, our Wagyu cattle are certified Non-Hormone Treated Cattle (NHTC) and High Quality Beef (HQB) by theUSDA. These certifications demand the highest quality control possible.No hormones or feed additives containing hormones are used in the pro-duction of our certified Wagyu cattle. The feed our cattle receive is certi-fied as providing them with the energy levels required by the USDAQuality System Assessment (QSA) program. Any time this ration ischanged, the USDA re-approves it*.

Our company is one out of only 11 Wagyu breeders in the U.S. grantedthese certifications. This combination of breeding, feeding, quality con-trol, and USDA certification, means we can guarantee 100% traceabilityfrom ranch to fork. And, our stringent hygiene management controls areamong the best in the world, which mean you can comfortably enjoy eachbite of our high quality beef.

*When the cattle are exported to the European Union, the paperwork includes documentation of this ration, and proof that they have consumed it for the prior 100 days. Without the NHTC & HQB certification no beef is allowed to be exported to the EU countries.

Our Feeding ProgramOur 100% vegetarian feeding program consists of an all-natural, high

energy grain feed diet. The feeding program starts between seven to nine-month-old. The calves are introduced to dry rice straw, which strengthenstheir stomach, allowing them to absorb most of the nutrients from the feedwhen they are switched to an all-grain diet. The Wagyu cattle are on thisfeeding program until 27 - 30 months; far longer than most domestic cat-tle in the U.S. Greater maturity translates to more flavorful and bettermarbleized beef.

Typical western cattle are fed on the most inexpensive rations available,and harvested at 20 - 22 months of age, with the goal of producing a faster,cheaper product. The finished product: less flavorful and marbleized beef.

J A P A N E S E S T Y L E U S W A G Y U B E E F

S U P E R P R I M E B E E F , I N C .424 246 2892 | [email protected] | www.Washugyu.com

3420 Kashiwa Street, Torrance, California 90505 | Farm, 73375 Lindsay Feedlot Lane, Lexington, Orgen 97839

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WEDNESDAY, SEPTEMBER 25, 201912:00 p.m. - 5:00 p.m. Conference Registration Bell Tower 1:00 p.m. - 2:00 p.m. Board Meeting Hilton Garden Inn 3:00 p.m. - 5:00 p.m. Annual General Meeting Bell Tower 6:00 p.m. - 8:00 p.m. Wagyu Around the World Hilton Garden Inn

THURSDAY, SEPTEMBER 26, 2019 (MORNING SESSION) 7:00 a.m. - 7:45 a.m. Conference Registration Hilton Garden Inn & Continental Breakfast

8:00 a.m. TRADE SHOW OPENS Hilton Garden Inn 8:00 a.m. - 8:30 a.m. Welcome Hilton Garden Inn Robert Williams 8:30 a.m. - 9:00 a.m. Presidents Report Hilton Garden Inn Pete Eshelman 9:00 a.m. - 9:30 a.m. Office Update Hilton Garden Inn Martha Patterson 9:30 a.m. - 10:00 a.m. Digital Beef Hilton Garden Inn Brad Wright10:00 a.m. - 10:15 a.m. Break/ Visit AWA Trade Show Hilton Garden Inn10:15 a.m. - 10:45 a.m. Marketing Update Hilton Garden Inn Robert Williams/ Jenny Tweedy/ Mike Kerby10:45 a.m. - 11:15 a.m. Breed Improvement Update Hilton Garden Inn Robert Williams/ Jenny Tweedy11:15 a.m. - 11:45 a.m. Strategic Plan Update Hilton Garden Inn Phil Bowman12:15 p.m. - 1:45 p.m. Lunch Bell Tower

HILTON GARDEN INNNASHVILLE DOWNTOWN/ CONVENTION CENTER305 Korean Veterans Blvd, Nashville, TN 37201615.251.3013

THE BELL TOWER400 4th Ave S, Nashville, TN 37201615.369.6474

2019 AWACONFERENCESCHEDULE

THURSDAY, SEPTEMBER 26, 2019 (AFTERNOON SESSION) 2:00 p.m. - 2:45 p.m. Understand the history Hilton Garden Inn to utilise the positives and reject the failures David & Ben Blackmore 2:45 p.m. - 3:15 p.m. Wagyu In America Hilton Garden Inn Charley Gaskins 3:15 p.m. - 3:45 p.m. Functional Physiology Hilton Garden Inn & Genetic Principles Eldon Clawson 3:45 p.m. - 4:00 p.m. Break & Visit Trade Show Hilton Garden Inn 4:00 p.m. - 4:30 p.m. Wagyu Husbandry Hilton Garden Inn Jimmy Horner 4:30 p.m. - 4:45 p.m. Meet the Trotter Group Hilton Garden Inn 5:30 p.m. TRADE SHOW CLOSES Hilton Garden Inn 6:30 p.m. - 7:45 p.m. Reception Signature Drinks Bell Tower & Appetizers 7:45 p.m. - 9:45 p.m. Auction by Wagyu 365 Bell Tower

AWA Program Created by

FRIDAY, SEPTEMBER 27, 2019 (MORNING SESSION) 7:00 a.m. - 7:45 a.m. Continental Breakfast Hilton Garden Inn

8:00 a.m. TRADE SHOW OPENS Hilton Garden Inn 8:00 a.m. - 8:30 a.m. Uncle Sam & the Beef Industry Hilton Garden Inn Congressman Marlin Stutzman 8:30 a.m. - 9:15 a.m. Japanese Carcass Camera Hilton Garden Inn Kiego Kuchida 9:15 a.m. - 9:45 a.m. Fully Integrated Method Hilton Garden Inn of Production, Part 1 David Blackmore 9:45 a.m. - 10:15 a.m. Break & Visit Trade Show Hilton Garden Inn10:15 a.m. - 11:00 a.m. Melting Point of Fat Hilton Garden Inn Roger Dawkins/ Dan Hammond11:00 a.m. - 11:30 a.m. Wagyu Value Added Products Hilton Garden Inn Chef Antonio Fiasche12:00 p.m. - 1:30 p.m. Lunch Value Added Wagyu Bell Tower

FRIDAY, SEPTEMBER 27, 2019 (AFTERNOON SESSION) 2:00 p.m. - 2:45 p.m. Fully Integrated Method Hilton Garden Inn of Production Part 2 Ben Blackmore 2:45 p.m. - 3:15 p.m. Heifer Development & Hilton Garden Inn Reproductive Technologies Emily Taylor 3:15 p.m. - 3:30 p.m. Break & Visit Trade Show Hilton Garden Inn 3:30 p.m. - 4:00 p.m. AWA Awards Ceremony Hilton Garden Inn 5:00 p.m. TRADE SHOW CLOSES Hilton Garden Inn5:30 p.m. - 10:00 p.m. AWA Gala Dinner Bell Tower

3

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Page 5: S E P T E M B E R 2 5 - 2 7, 2019 - Strasburg · NASHVILLE DOWNTOWN/ CONVENTION CENTER 305 Korean Veterans Blvd, Nashville, TN 37201 615.251.3013 THE BELL TOWER 400 4th Ave S, Nashville,
Page 6: S E P T E M B E R 2 5 - 2 7, 2019 - Strasburg · NASHVILLE DOWNTOWN/ CONVENTION CENTER 305 Korean Veterans Blvd, Nashville, TN 37201 615.251.3013 THE BELL TOWER 400 4th Ave S, Nashville,

PROGRESS! PROGRESS! PROGRESS! Welcome to Nashville and the world of Wagyu!By the end of 2018 AWA members wanted change and were very specific about changes

needed to drive the AWA forward. You voted in new board members, new officers wereelected, and since my election as president on January 11, 2019 I am pleased to report wehave made great progress in tackling problems, seizing opportunities and providing newdirection. In my convention address I will be very specific about progress and our future.

First, one thing is absolute, your board has worked tirelessly on your behalf. Over thepast eight months we have had over 35 board meetings, all documented in minutes avail-able for you to see. This is a huge commitment for a volunteer board. It is a testament oftheir commitment to the AWA and the breed. Board members have worked selflessly in aculture of respectful vigorous debate working together to solve problems. The litmus testfor all decisions has been, “does the decision have the best interests of the membership andthe AWA at heart.”

Every great organization has a distinctive culture. We immediately changed our cultureto “members first.” We bolstered our office staff to provide excellent service. We hired anew executive director who has the experience, maturity and vision to lead the AWA. Weencouraged member input and you have been very helpful in identifying problems andsolutions. Based upon the decisions made this year, you know your voices have been heardand will continue to be heard.

I received an interesting criticism recently that I didn’t expect. I was told by a memberthat the convention program agenda was too intense and did not leave room for fun. Iresponded by saying, that this was by design. This board are not “fun people” when itcomes to honoring their responsibilities. This board is super serious about successfullydriving the AWA and the breed forward. “Fun” will happen when the AWA contributessignificant value to members. It reminds me of my time with the New York Yankees. Thehard work during the season was tough but the “fun” happened after we won the WorldSeries. We are working hard to drive the AWA and Wagyu to “World Series” status.

This convention will be a rich, valuable Wagyu experience: education, networking,world class culinary program, and best of all, celebrating the Wagyu breed which we alllove.

In the 29th year of the AWA we have made great progress and continued hard work willensure a bright future. Enjoy the convention, I guarantee it will be enjoyable and valuable.

Regards,Pete

AWAPRESIDENT’SREPORT

6

- Pete Eshelman

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Page 8: S E P T E M B E R 2 5 - 2 7, 2019 - Strasburg · NASHVILLE DOWNTOWN/ CONVENTION CENTER 305 Korean Veterans Blvd, Nashville, TN 37201 615.251.3013 THE BELL TOWER 400 4th Ave S, Nashville,

BarV Taz 5U 754E is a phenomenal young sire to usher in the new era of Polled Wagyu genetics. He displays tremendous phenotype, is homozygous polled,and is backed by a proven pedigree of polled genetics. His sire, Bar R52Y, is highly proven by the Robbins Island and Poll Wagyu program in Australia. In thelast half year Robbins Island has processed more than 230 Bar R 52Y progeny resulting in an amazing average of 8.5 for Marbling and 1047 lbs. for CarcassWeight. That is proven carcass and growth performance! The dam of Tazsuru 753E is the fantastic brood cow Bar R 5U. She sold for $34,000 through a BarR sale and has repeatedly proven her value as truly elite brood cow by being the dam of numerous polled AI sires, including several who have been marketedinternationally. This list includes the very popular Arimura 30B, 6123, and the red bull, Bar R 4504, who is now Australian owned. As the Wagyu breed movesforward and is incorporated into mainstream beef genetics this bull is what the market will be demanding. Taz 5U 754E is the total package combining carcasstraits, growth, polled, recessive-free, and tested AA for SCD. He has it all! This is the bullof the future that you can be part of by owning a semen share interest. Don’t miss outon being part of this very unique opportunity!

BARV TAZ 5U 754E PB 35483 | Purebred | 98.44%

Calved 9.08.17 | S: Bar R 52Y | D: Bar R 5U

DAM: BarR 5U

Vince & Laurita Berland 2333 Lark Road, Abiline, KS 67410 785.280.1672 | [email protected] www.barvwagyu.com

HOMOZYGOUS POLLED

SELLING THESE THREE OPTIONS ... OPTION 1 Fall Possession & 2/3 semen interest OPTION 2 Fall Possession & 1/3 semen interest OPTION 3 Spring Possession and 1/3 semen interest

Dam of these two great homozygous polled herd sires and leading homozygous polled donor cow for Bar V. We are also selling 4 Grade 1,

exportable embryos that are full siblings to both bulls.

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For Wagyu inquiries, contact any of the

W365 team ...

Sales Representative Randall O. Ratliff | 615.330.2735 | [email protected] Sales Representative Kiley McKinna | 402.350.3447 | [email protected] Office Management Abby Lane | 919.618.8098 | [email protected] International Affairs P J Budler | 682.597.0380 | [email protected]

BRANDING & MARKETING BY

A FULL BROTHER TO 754E

Congratulations and a special thank you to JDH Wagyu for their purchase of full possession

in this great homozygous polled herd sire. He is the $85,000 valued bull and we also wish to

thank the following firms for investing in this bull as well ...

Southern Cattle Co.

Bowman Farms

Wyndum Wagyu

McWilliams Wagyu

DCR Wagyu

Bar R Wagyu

J2 Wagyu

BARV TAZSURU 753E

Homozygous Polled

PB 35482 « Purebred « 99.71%

Calved 11.12.17 « S: Bar R 52Y « D: Bar R 5U

Red/Black « BW 74 lbs.

Page 10: S E P T E M B E R 2 5 - 2 7, 2019 - Strasburg · NASHVILLE DOWNTOWN/ CONVENTION CENTER 305 Korean Veterans Blvd, Nashville, TN 37201 615.251.3013 THE BELL TOWER 400 4th Ave S, Nashville,

It’s been a flourish of activity since I’ve joined the AWA in June. It started off with a greatinterview where I felt the AWA board and I had very similar visions for where this breed ofcattle could go and how that might be accomplished.

First and most importantly is a membership that believes in this breed of cattle and are readyto put their hearts and souls into the advancement of initiatives to drive membership growth,promotion of the breed, and programs to better characterize the genetics of the breed.

We’ve focused on service to the membership. I believe we’ve done that but we have moreto do. We hear requests with an open mind and ask the questions if the rules and associationpolicy is in the best interest of the breeder and the breed. We’ve made adjustments when it’snecessary to achieve that goal. But we can’t do this alone. We ask members to be a part of thisand bring your ideas and thoughts forward. I can’t promise that all will or can be implementedbut I can promise that you will be heard and through a collective effort of the AWA member-ship, the AWA Board, and the AWA staff improvements will continue to be made.

The board is looking into taking a more progressive approach in the promotion of the breedand it starts at home by updating our website making it more informative and inviting for notonly the membership but to others looking for information on the Wagyu breed. To assist inthis initiative we have requested proposals from multiple companies and individuals who spe-cialize in promotion and brand development. This won’t be overnight but you will begin tosee some progress this next year.

Here at this conference you will learn more about programs and action points put into placeby your Board of Directors through the five year Strategic Plan. The plan has created enthu-siasm by those who have read it, not only Wagyu breeders but other respected professionalswithin the beef industry. Again though, it’s going to take a collective effort for success.

We all have our opinions and we are not only welcome to them but I believe you should beencouraged to voice those opinions. But we must come to our opinions based around the factsas we move forward. This was the attitude as your board of directors addressed a strategic planfor the next 5 years. It’s bold, aggressive, and more importantly, it’s achievable!

As you study and learn more about the AWA Strategic plan I believe you will agree that thetime for Wagyu is now! The initiatives outlined within the plan sets the tone to deliver aroadmap which will lead to the growth of the Wagyu breed.

We have much work to do, but your staff, the AWA board, and I hope you will own thechallenges as we do the opportunities.

AWA EXECUTIVEDIRECTORREPORT

10

- Robert Williams

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09.26.19SELLING AS LOT #7

One of the finest Fullbood Donor Cows in themaking! She proudly represents the SullivanFarms Wagyu division where they are offeringan embryo flush in the Signature Series Sale.

John, Dede, Sara & Sage • James • Nick701 Iowa Ave, Dunlap, Iowa 51529 | [email protected] REPRESENTATIVERandy Ratliff, Wagyu365 | 615.330.2735 | [email protected]

FB20430 | World K's Haruki 2 x Ms CHR Yasufuku 260

Page 12: S E P T E M B E R 2 5 - 2 7, 2019 - Strasburg · NASHVILLE DOWNTOWN/ CONVENTION CENTER 305 Korean Veterans Blvd, Nashville, TN 37201 615.251.3013 THE BELL TOWER 400 4th Ave S, Nashville,

25 Years in the Making! Specializing in “Original Foundation Wagyu Genetics” since 1994.

To commemorate our 25 Year Wagyu Anniversary we are DISCOUNTING the ENTIRE CHR SEMENINVENTORY for the week of our AWA Convention -

Monday, September 23rd - Friday, September 27th - while supplies last!�CHR Shigeshigetani 5

Fukutsuru 068 Haruki

Inquiries are appreciated on the following list of breed leading genetics from the heart of the CHR program ...

Ralph Valdez, 360.941.0644 | www.crescentharborranch.com

HirashigetayasuItomoritakaKenhanafuji

Kikuyasu 400 Kitaguni Jr.

MichifukuMt. Fuji Sanjirou

Shigefuku Shigeshigetani

Takazakura �Sanjirou 3 sired bulls and heifers available for sale!

Page 13: S E P T E M B E R 2 5 - 2 7, 2019 - Strasburg · NASHVILLE DOWNTOWN/ CONVENTION CENTER 305 Korean Veterans Blvd, Nashville, TN 37201 615.251.3013 THE BELL TOWER 400 4th Ave S, Nashville,

JOE & GALYNN HOYEOffice, 712.763.4611 / Joe cell, 712.249.2076 / [email protected]

HERDSMAN, Tony Orstad, 712.249.697964919 Yankton Rd., Villisca, IA 50864

JDH, Inc. was created in 1985 as an original farming company where they began breeding cattle in 1990. With the influence of Wagyu genetics to the operation in 1999 and then a feedlot featuring Wagyu cattle started in year 2000.

For nearly 30 years Joe and his wife Galynn and their family along with a strong list of employees grew their operationto the largest herd of Registered Wagyu in the United States to date.

Page 14: S E P T E M B E R 2 5 - 2 7, 2019 - Strasburg · NASHVILLE DOWNTOWN/ CONVENTION CENTER 305 Korean Veterans Blvd, Nashville, TN 37201 615.251.3013 THE BELL TOWER 400 4th Ave S, Nashville,

INTRODUCTION1) The AWA has created a strategic plan to protect and promote the Wagyu

brand, position the association for future growth and success, and provideexceptional benefits to its membership.

a) This plan will provide a powerful, forward thinking blueprint for theWagyu brand, the association and each member to grow and prosper.

b) Achievement of strategic goals will realize the vast potential of Wagyu andrevolutionize the beef industry in America and the world.

c) In order to achieve sustainable growth and success, this plan will be boldand realistic to make the Wagyu Brand the discerning consumer’s preference.

d) In today’s competitive, global market, a focused strategic plan will be criti-cal for the Wagyu brand to reach its potential.

CURRENT POSITION1) Association

a) The AWA is well established. i) Celebrating its 30-year anniversary in 2020.b) Strong Membership. i) The AWA is 800 plus members strong. ii) Diverse membership who breed and produce a range of products from Fullblood, Purebred and percentage Wagyu cattle.c) Committed to financial integrity and transparency.d) The AWA has limited personnel and financial resources essential to

capitalize on opportunities for the benefit of its members.e) The AWA is poised for future growth and success.

2) Branda) Wagyu beef is an established luxury brand recognized as a world-class

culinary experience.b) While the term “Wagyu” is internationally recognized, consumer

confidence is at risk due to the inability to characterize and identify the variations which exist within the Wagyu brand.

3) Competitive Market Positiona) Wagyu attributes include prime-plus quality, exceptional eating

experience, health and breeding benefits. These attributes are under-utilized and under-valued.

b) Market penetration is under-realized.c) The lack of a long-term strategy to properly promote the benefits of

the Wagyu brand has by default resulted in Wagyu competing in a commodity marketplace.

d) Other breeds are successfully utilizing the benefits of Wagyu to improve breed quality and capture market share, which weakens the integrity of the Wagyu brand.

e) Available grading systems in America are inadequate in recognizing the superior quality of Wagyu.

AWA FOCUS1) Mission – As stated in the association by-laws, “The Corporation’s mission

is to promote, foster and encourage the development and popularity ofWagyu cattle in the United States, as well as promote and protect theimprovement of Wagyu cattle; and to record and register Wagyu cattle.”

2) Vision – The association’s vision is to maximize the potential of the Wagyubrand, revolutionize the beef industry, and position the AWA as the interna-tional leader while providing exceptional benefits to its members.

3) Values – The association makes all decisions and conducts its business com-mitted to its core values: integrity, exceptional member service, and promo-tion of the Wagyu brand.

4) Culture – Board, staff and members work as a team to solve problems in arespectful, professional, responsive manner in advancing the interest of theassociation.

5) Long-Term Planning – The AWA 5-year strategic plan provides a vision androadmap for the growth and success of the association. While the associa-tion’s ‘Mission, Vision, Values and Culture’ are permanent and foundational,the plan strategies may be adjusted as necessary to capitalize on opportuni-ties as they arise.

STRATEGIES1) Eight Core Strategies

a) Membership Valueb) Brand Integrityc) Effective Organizational Structured) Research Leadership e) Education f ) Promotion g) Financial Independenceh) International Leadership

GOVERNANCE OF STRATEGIC PLAN1) The AWA board shall engage in an annual strategic planning process.2) The AWA Board of Directors will establish a strategic planning committee

comprised of:a) Past Presidentb) Current Presidentc) Executive Directord) Two (2) active members in good standing approved by the board of

directors3) The strategic plan will be reviewed and updated annually by said

committee and approved by the board. Any modifications will be reported to the membership at the following AGM.

As Unanimously Approved by the American Wagyu Association Board of Directors- July 29, 2019

On July 22 - 24, 2019, the AWA Board conducted a strategic planning retreatat Joseph Decuis Wagyu Farm in Indiana. Planning participants includedDirectors: Clem Kuns, Phil Bowman, Desi Cicale and Pete Eshelman.Additional participants included: Consultant, Emily Taylor and AWA ExecutiveDirector, Robert Williams. Through two days of intense sessions, a dynamic androbust five-year draft of a strategic plan was formulated. The plan was submitted

to the AWA Board of Directors for comments and suggestions before beingunanimously adopted July 29, 2019. This plan provides a road map for theAWA's future and the execution of the plan will involve significant input andinvolvement of AWA members. The AWA Strategic plan is a living document tobe reviewed and updated on an annual basis.

2020-2025 AWA STRATEGIC PLAN

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STRATEGIES DEFINDEDMEMBERSHIP VALUE1) Description – For the cost of an AWA Membership, here is the value a

member will receive in protecting and capitalizing on their Wagyu brandinvestment.

2) Strategy – a) Registration – Animals that are registered with the AWA have

significantly higher value than unregistered animals.b) Performance Evaluation – More informed breeding decisions leads to

higher value genetics and higher return on investment.c) Genetic Testing – Through fact-based information, confirms genetic

makeup and improves the accuracy of selection results in a higher return on investment.

d) Education – Access to internationally recognized best practices shortens the learning curve to be successful.

e) Networking / Relationships – Exchange of ideas with successful and experienced peers.

f ) Participation – Opportunity to contribute and participate in the advancement of and value of the breed.

g) Promotion – Providing the centralized resource for exposure to a nationaland international audience increases sales opportunities.

h) International Commerce – Working with international associations to create protocols and opportunities world-wide.

i) Future Initiatives – Truth in labeling, advanced carcass evaluation, fatty acid profiling, cooperative research and investigation of emerging technologies.

3) Evaluating Successa) Growth of the AWA. i) Retention of membership ii) Expand membership iii) Increase registrations iv) Increase testing v) Committee participationb) Implementation of new programs. i) Wagyu performance program (WPP) ii) Feeder-Calf Verification and Traceability Program

BRAND INTEGRITY1) Description – Initiatives provided to protect the integrity of the Wagyu

breed and brand. 2) Strategy

a) Truth in labelingb) Authenticityc) Transparencyd) Traceabilitye) AWA Standardized Carcass Grading Systemf) Fatty Acid Profiling – Identifying specific fatty acids which provide

health benefits for the consumer. g) Feeder-Calf Verification and Traceability Programi) Verification of genetics and health.

3) Evaluating Successa) Participation of the membership in adoption of these voluntary tools.

EFFECTIVE ORGANIZATIONAL STRUCTURE1) Description – Provide the resources required to serve the membership and

drive the association forward.2) Strategy

a) Succession of Leadership – In order to create continuity of knowledge and leadership, the ex-president will be invited by the current president to participate as an advisor to AWA Board of Directors.

b) Committees – In order to harness the vast diverse expertise of the

membership, committees will be established dedicated to specific subject-matter initiatives. Committees will be comprised of a staff member, director(s) and members as appointed by the president and approved by the board. Committees may include:

i) Executive ii) Finance iii) Audit iv) IT v) Strategic Planning vi) Breed Improvement & Research vii) Marketing viii) Annual Conference ix) Shows and Exhibitions x) Education xi) Culinary xii) Brand Developmentc) Consultants – The AWA will retain the services of consultants who have

subject-matter expertise. Consultants will be retained by the executive director as approved by the board. Such consultant services may include:

i) Data and Herd Management ii) Special Projects iii) Financial (1) Controller Consultant (2) Auditing Accountant iv) Information Technology d) Outsourcing – The AWA will outsource certain initiatives to companies

that will provide value services to the association. Such outsourcing may include:

i) Marketing – website development/ Social Media/ Newsletter/ Magazines etc. ii) Public Relations / Media Relations e) System / Data / Technology Security – Establish state of the art data

security. i) Implement cloud-based infrastructure ii) Protection of proprietary dataf ) Regional Centers of Excellence – the AWA will establish regional centers

be geographical territories in the United States that will enable the AWA and membership to better communicate and share information.

g) Membership Forum – AWA proprietary/private online portal where board, staff and members may post questions, solicit input and gain feedback. This forum will be overseen by an AWA moderator. This will provide a professional environment for the exchange of information within the AWA community.

3) Evaluating Successa) Successful implementation of new strategies.

RESEARCH LEADERSHIP1) Description – Independent validation of existing and emerging technologies

and science as they pertain to Wagyu genetics, through partnerships andagreements with universities and industry leaders.

2) Strategya) Maximizing carcass utilization i) Research initiatives exploring more effective utilization of the Wagyu carcass.

b) New and emerging technology. i) Wagyu Meat Quality Traits ii) Carcass Grading iii) Lipid Analysis iv) Reproductive v) Husbandry vi) Nutrition vii) Structured Sire Evaluations (progeny testing)

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c) Academic and Industry Partnerships.d) Technical Leadership roles within Industry. i) National Cattleman’s Beef Association (NCBA) ii) Beef Improvement Federation (BIF) iii) United States Livestock Genetics Export (USLGE) iv) American Meat Science Association v) American Society of Animal Science

3) Evaluating Successa) Successfully establishing the AWA EPD program.b) Successfully establishing Academic and Industry partnerships.

EDUCATION1) Description – The creation and assembly of educational materials that will

empower members to be successful in the Wagyu business. 2) Strategy

a) Online educational library available through the AWA website, whichincludes published articles, videos etc. b) AWA Educational Field Days.c) AWA University. i) Quarterly educational seminars hosted by the AWA in various parts of the country, providing information on best-practices ranging from genetics, breeding, husbandry, nutrition, fabrication, marketing/branding etc. d) Establishment of a universal glossary of terms.

3) Evaluating Successa) Successful implementation of strategies.

PROMOTION1) Description – As per the AWA mission statement, the AWA will engage in

specific programs and initiatives to promote the integrity and growth of thebreed.

2) Strategy.a) Events i) Convention Shows and Exhibitions ii) Carcass Competitions iii) Taste of Wagyu Events iv) Culinary School Seminars v) Media Productions vi) Speaking Engagements vii) AWA Publications b) Establishment of a separate subsidiary corporation dedicated to

AWA promotion. 3) Evaluating Success

a) Substantial increase in industry awareness of the Wagyu brand and sales to members.

FINANCIAL INDEPENDENCE1) Description – Establishment of multiple sustainable revenue streams, which

will secure the financial future of the AWA and invest in new programs andprojects that will greatly benefit the membership.

2) Strategya) Existing revenue streams – ensure that existing revenue streams are stable. i) Livestock Registry Fees ii) Testing iii) Membership Fees iv) Sponsorships v) Annual Conference b) New potential revenue streams i) An aggressive sponsorship campaign. (1) Corporate Sponsors (2) Restaurateurs (3) Distributers (4) Abattoirs ii) AWA Journal iii) YouTube/TV Channel iv) Special Wagyu Events (1) Taste of Wagyu (2) Carcass Competitions v) AWA Merchandising vi) Broadcast / media promotionc) AWA Endowment - to fund specific initiatives such as: i) Culinary exchanges ii) Internships iii) Scholarships iv) Youth Development v) Researchd) Grants for Research and Education.

3) Evaluating Successa) Successful implementation of new strategies.

INTERNATIONAL LEADERSHIP1) Description – The AWA will be a leader, partner and active participant

working with international Wagyu associations to promote and grow theWagyu brand.

2) Strategya) International Commerce i) Develop relationships with international Wagyu associations to develop reciprocal protocols which will encourage and expedite international sales and trade of genetics. b) Data Sharing c) Knowledge Sharingd) Wagyu World Congress i) Participation ii) Host

3) Evaluating Successa) Successful implementation of new strategies.

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A program dedicated to researchand improved carcass value!

Our product is bred in a sustainable environment with LUV. ...

The Red Bull Cattle Co. genetics proudly carry the LUV prefix

and are a result of a grain and grass fed Wagyu farm.

Owner Desi with her

two-time Grand Champion

Houston Stock Show Bull,

JC Rueshaw 75.

Call or visit us online for more information

850.619.1119

www.RedBullCattleCompany.com

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Page 19: S E P T E M B E R 2 5 - 2 7, 2019 - Strasburg · NASHVILLE DOWNTOWN/ CONVENTION CENTER 305 Korean Veterans Blvd, Nashville, TN 37201 615.251.3013 THE BELL TOWER 400 4th Ave S, Nashville,

417.425.8794 | [email protected] | @DCRWagyu

Elite Wagyu Genetics

Page 20: S E P T E M B E R 2 5 - 2 7, 2019 - Strasburg · NASHVILLE DOWNTOWN/ CONVENTION CENTER 305 Korean Veterans Blvd, Nashville, TN 37201 615.251.3013 THE BELL TOWER 400 4th Ave S, Nashville,

To learn more about Wagyu365 events, sale updates and more, visit Wagyu365.com.

MEET THE WAGYU 365 TEAM

FOLLOW WAGYU365 ON SOCIAL MEDIA ~#Wagyumarketingatitsfinest #24/7/365Wagyu#alldayeverydaywagyu

CONNECT WITH US

@Wagyu365

RANDALL O. RATLIFFSALES REPRESENTATIVE 615.330.2735 | [email protected]

KILEY MCKINNASALES REPRESENTATIVE 402.350.3447 | [email protected]

ABBY LANEOFFICE MANAGEMENT 919.618.8098 | [email protected]

P J BUDLERINTERNATIONAL AFFAIRS 682.597.0380 | PJ@wagyu365

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For Wagyu inquiries, contact any of the

W365 team ...

Sales Representative Randall O. Ratliff | 615.330.2735 | [email protected] Sales Representative Kiley McKinna | 402.350.3447 | [email protected] Office Management Abby Lane | 919.618.8098 | [email protected] International Affairs P J Budler | 682.597.0380 | [email protected]

SALE MANAGEMENT

12.11.19Bellagio Hotel & Casino

Las Vegas, Nevada

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GUEST SPEAKERS

22

Williams earned his undergraduate degree fromthe Oklahoma State University Department ofAnimal Science and was recognized in 2014 by theDepartment as a Graduate of Distinction for hiscontributions to the beef cattle industry.

Williams was raised on a farm and ranch nearFreedom, Oklahoma where along with his familyremain active today with a farming and cow/calf

operation. Williams began his career with Beefmaster Breeders Universal in SanAntonio, Texas. During his tenure at BBU Williams was responsible for the clas-sification and inspection services and organized the Junior Beefmaster BreedersAssociation. Williams then accepted a farm management position with Still HillsBeefmasters in Ft. Payne, Alabama. Following the dispersal of the beef herd atStill Hills Williams accepted a graduate assistantship at the University of Georgiacompleting his M.S. and Ph.D. degrees in Beef Breeding and Genetics. This ledto Williams joining the staff of the American-International Charolais

ROBERT E. WILLIAMS, Ph.DExecutive Director, American Wagyu Association

Association as Director of Breed Improvement and Foreign MarketingPrograms. During his time at AICA Williams was elected to the BeefImprovement Federations (BIF) Board of Directors and continues to serve BIFas Historian. Williams was instrumental in the organization of the UltrasoundGuidelines Council (UGC) for the beef industry having been a founding mem-ber and serving either as the chairman of the board or on its board of directorsfrom its inception through 2015. Additionally Williams served two years on theboard of directors for the United States Livestock Genetics Export Association.In his position with AICA Williams directed the release of the U.S. beef indus-try’s first web based selection index, has authored or co-authored numerousresearch papers and educational articles, has traveled extensively promoting U.S.genetics worldwide in addition to serving as a beef cattle judge and invitedspeaker both domestically within the United States and internationally.

Prior to joining the American Wagyu Association, Williams was employed asthe General Manager for Cain Cattle Company, with two ranching divisions inthe state of Mississippi, directing all operations.

Upon graduation from Williams College in1976, Pete was drafted by the New York Yankeesand after a shoulder injury ended his professionalbaseball career, he began his business career in theNew York Yankees’ front office working for owner,George Steinbrenner. Steinbrenner was one of thefirst owners to insure multi-year guaranteed con-tracts for players. Pete turned Steinbrenner’s idea

into a business and over a 30 year period he founded two specialty sports insur-

PETE ESHELMANPresident, American Wagyu Association & Owner, Joseph Decuis

ance businesses that became part of public companies. In 2000 Pete, his wife Alice and his brother Tim, founded Joseph Decuis.

Over the past 20 years, Joseph Decuis has grown from a private corporate diningfacility to an award winning farm to table culinary destination renowned for theWagyu it raises on its farm.

Pete has been a member of the AWA since 2006, served on the AWA market-ing committee in 2013, was elected to the Board in 2018 and now serves as theAWA President.

Martha Patterson started her career with theAmerican Wagyu Association in July of 2011.During this time she has worked in every depart-ment for the corporation, including Receptionist,Registrar, Genetic Testing, Human Resources,Accounting, Board of Directors Clerk, andMember Services.

Martha has a Bachelor of Science degree from San Diego State University in

MARTHA PATTERSONOffice Manager & Herdbook Administrator, American Wagyu Association

Liberal Studies with a concentration in Math and Science. Martha spent manyyears as co-leader of her daughter’s sheep, beef, and horse 4H clubs. She alsoserved on the Board of Directors for the Oregon State University ExtensionServices which ran the 4H program for all of Central Oregon.

Prior to joining the “Wagyu family”, Martha was a Project Manager in theLog Home industry for over 20 years, working on fun projects such as Disney’sFort Wilderness Lodge in Orlando, FL and the Grand Californian Hotel atDisneyland.

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23

Being raised around the registered cattle indus-try, some of my earliest memories are watching mydad manage Angus, Brangus, and Hereford ranchesin Texas, Missouri and Tennessee (mostly Texas).After graduating high school in Glen Rose, TX, Ipursued degrees at Texas A&M University where Idouble majored in Genetics and Animal Science.

Upon completion of undergraduate work, I went on to receive a Master’sdegree from Texas A&M in Animal Breeding and Genetics with the focus of mythesis on heterosis retention and reciprocal cross differences in multi-generationalBrahman-Hereford females.

I spent the next 8 years in various aspects of the beef industry from managingan ET calf raiser program, managing an embryo transfer company, semen sales,bull sales, managing a large cooperator bull program and sale management.

In July 2014, I wanted to focus on my passion for the data and statistics usedin beef cattle breeding and the information needed to make sound business deci-

BRAD WRIGHTConsultant, American Wagyu Association & Owner Ranch Hand Analytics

sions in the beef industry. At that time, I founded Ranch Hand Analytics with afocus on better data collection practices throughout the beef industry. RanchHand Analytics is now working with over 70 herds across 15 states and reportingdata to 10 different breed associations. I assist breeders with data collection, con-temporary group structure, and understanding of EPDs and genomics. In addi-tion to data management and consulting, Ranch Hand Analytics provides customdatabase designs to solve unique problems within the industry, as well as offeringturn-key auction clerking services to manage sale information efficiently.

Ranch Hand Analytics is based in Hearne, TX where I reside with my wife,Janeen, and daughter, Clara. We currently employ one full-time employee, JessicaHoerster, who is vital to staying on top of breeder data and making that dataavailable for decision-making in a timely manner.

I look forward to working with breeders across the country in developing theright processes for each herd to improve their genetic selection, and ultimately,their bottom line.

Jenny Tweedy is the Livestock ProductionManager for Mishima Reserve American WagyuBeef and serves on the Board of Directors for theAmerican Wagyu Association. She graduated fromColorado State University in the Fall of 2013 whereshe attained a Bachelor of Sciences in AnimalSciences.

Jenny’s role at Mishima Reserve focuses on feeder cattle supply chain manage-ment and optimizing their production program. Mishima Reserve has hadtremendous growth since the company’s inception, and It has been a priority tocontinually improve the quality of the cattle and the beef product. She works with

JENNY TWEEDYBoard of Directors, American Wagyu Association & Manager, Mishima Reserve American Wagyu Beef

calf producers to produce cross bred calves out of genetics with proven carcassmerit, monitors performance in the feed yard, and collects and analyzes growthand terminal data to help continually make better selection decisions.

Jenny was elected onto the Board of Directors for the AWA in fall of 2018. Shehas been appointed the Chair of both the Breed Improvement Committee andthe Industry Committee. Both committees are exploring the opportunities tohelp Wagyu Producers increase the marketability of their animals. The BreedImprovement Committee is focusing on data collection and submission for thedevelopment of EPD’s and The Industry Committee is looking at platforms toincrease marketing opportunities for producers marketing feeder cattle. Jennyresides in Fort Collins, CO with her two children: Landon (5) and Bailey (2).

Philip Bowman is the Owner of Bowman Farmsfrom the Charlotte, North Carolina area. He’s spentthe last twenty-years building a medical device dis-tribution company that serves North and SouthCarolina with a team of nearly eighty highly trainedemployees. His passion for the medical deviceindustry has been driven by having the privilege of

representing the best orthopedic medical device manufacturers in the world. He, his family and the Bowman Farms Team manage the day to day opera-

tions and have approached Fullblood Wagyu in a similar fashion as their otherbusiness. Bowman Farms believes the Wagyu breed produces the best and mostunique product the beef industry has to offer. They are determined to work dili-

PHILLIP BOWMANBoard of Directors, American Wagyu Association & Owner, Bowman Farms

gently with a trusted advisory team, other Wagyu breeders and the AWA to gatherfact based data to make better breeding decisions. He feels this approach will helphis farm and other Wagyu breeders to continually build on the best Wagyu genet-ics to ultimately produce the best Wagyu Beef possible in the USA.

Over the past four years Bowman Farms has grown from four FullbloodWagyu cows to nearly two hundred registered Fullblood Wagyu by the end of2019. They are heavily invested in some of the rarest and more heavily soughtafter genetics, cutting edge infrastructure, data gathering tools (New MIJ cam-era/Ultrasound etc.) and a tenured team dedicated to being the best.

The Bowman Farms Mission is “Committed to Excellence in Wagyu geneticsfor the Farmer and the Consumer.”

David Blackmore is a fifth generation Australianfarmer, founding Blackmore Wagyu Beef in1988.He has consulted on farming methods andcattle breeding in Mexico, Korea, China, U.S.,Japan and numerous European countries.

Blackmore Wagyu Beef has developed a fine rep-utation, both domestically and internationally,where the product is sought after by some of the

world’s most famous chefs. This reputation has been built up by not just its beefquality, but its attention to detail in genetic breeding, method of production,animal husbandry and welfare, protection of the environment, sustainable farm-ing including financial viability, and a strong marketing program which contin-ually involves its customers.

DAVID BLACKMOREDavid Blackmore, Founder Blackmore Wagyu Beef

Blackmore Wagyu Beef ’s success comes from using unique farming methods,combining old world traditional Japanese farming, with new technically soundscientific methodologies, none more exciting than our self-funded genomicresearch project that is setting world standards in the genomic selection of cattleand will enhance high value in agriculture exports.

The business, David, and the product have received multiple awards andaccolades. These include:

2007 - Vogue E&T Best Product & Producer of the Year,2011 - Telstra Regional Business of the Year,2012 - Livestock Producer of the Year2016 - Delicious Produce Award For Outstanding Contribution to

Australian FoodThis is third party recognition that a good farmer with a sound business pro-

duces a great product.

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24

Dr. Charles T. Gaskins is an Emeritus facultymember at Washington State University where hewas a member of the Animal Science Departmentfrom 1976 to 2010. Until 2000 he held anappointment in the Program in Statistics as well.Dr. Gaskins taught classes in animal genetics,applied statistics, introduction to animal science

and beef cow-calf management. He served as the interim chair of the Programin Statistics for two years and two years for the Department of Animal Science.

His research has included work in computer modeling of livestock produc-

CHARLEY T. GASKINS, Ph.D.Professor Emeritus, Washington State University & Past Executive Director, American Wagyu Association

tion systems and the genetic improvement of beef cattle. He studied the geneticsof marbling and other carcass traits in Wagyu cattle and has computed ExpectedProgeny Differences (EPD’s) for the Wagyu breed since 1999. Dr. Gaskinsworked closely with the American Wagyu Association from 2000 when theAssociation moved from Texas to Washington until 2012. Dr. Gaskins workedwith Jeanne deAvila, who was the registrar, to manage the Association, planannual meetings and attend trade shows.

Dr. Gaskins is married to Jan Mallett Gaskins and they have two children andthree grandchildren.

Objectives are to develop the most profitablesustainable cattle possible for any given environ-ment, and teach others in the cattle industry howthey can dramatically improve the value and func-tionality of their cattle with a better understandingof cattle and the cattle industry.

Continue learning, teaching, and mentoring.The more informed and educated anyone is the

more able they are to make good choices.Higher Formal Education:B.S. (Pre Vet.-Pre Med.)M.S. Reproductive PhysiologyReal Education: Grew up on a cattle ranch in New Mexico where only the

most fault free cattle thrive. Learned traditions and traditional cattle evaluation

ELDON CLAWSONPast Board Member, American Wagyu Association & Owner, Rocky Mountain Wagyu

from other ranchers and educators and began a journey of learning about cattle.Managed a 1000 head cattle ranch in Tennessee.Managed a small grass based finishing operation in Tennessee (2000 head)

doing all ration evaluations.Worked with American Breeders Service for over twenty years, trained to

evaluate cattle traits for their genetic mating service and their genetic trait sum-mary programs visiting hundreds of cattle operations representing all majorbreeds, both beef and dairy.

Has owned and operated registered cattle for over 30 years, developing, test-ing, showing, and selling seed stock.

For the last eight years Eldon has aggressively studied Wagyu pedigrees andevaluated Wagyu cattle, investing more time and effort in this study and evalu-ation than spent on University degrees.

Ben Blackmore is a sixth generation farmer andis the CEO of Blackmore Wagyu Beef and hasworked within the family business for more than 10years. Blackmore Wagyu Beef is a 100% familyowned and run business that produces FullbloodWagyu beef in Southern Australia.

After completing a Bachelor of Business(Marketing) from Monash University, he worked for two Japanese meat compa-

BEN BLACKMOREBen Blackmore, CEO Blackmore Wagyu Beef Pty Ltd

nies for more than 5 years. His initial role was to develop the Australian andSouth East Asia beef market for Itoham Foods Sydney. Then a move back toMelbourne saw him take a role with Sojitz. This role saw him purchase more than20,000 tonnes of beef per year from Australian packers for Sojitz Foods Japan.

Blackmore Wagyu Beef is sold to gourmet butchers and high end restaurantsdomestically and internationally. Leading Australian chefs Curtis Stone, NeilPerry, Peter Gilmore, Martin Benn and David Pynt are all regular users of theproduct. Since 2009 Blackmore Wagyu Beef has expanded into 20 countries.

Dr. Horner has served as President/ CEO/Founder of Protocol Technologies, Inc. since itsinception in 1994. Dr. Horner also serves asPresident & CEO of Protocol Naturals, Inc. andHorner Industries, Inc. This group of corporationsis focused on providing all-natural animal nutritionand biotechnology-based solutions for livestock,dairy and wildlife producers worldwide. Dr.

Horner also continues to work as a nutrition consultant to beef, dairy andwildlife operations throughout the U.S. and internationally with over 33 yearsof experience. Dr. Horner and his team conducted the first U.S. livestock studiesevaluating the viability of all-natural based feeding programs. He is recognized

JIMMY L. HORNER, Ph.DPh.D., P.A.S, Diplomate American College 0f Animal Nutrition

as an international authority on all-natural feeding programs, use of naturalvasodilators as feed additives, and the feeding and husbandry of Japanese Wagyucattle. Dr. Horner received his Ph.D. in ruminant nutrition from Texas A&MUniversity, a M.S. in Animal Science from Oklahoma State University and a B.S.in Agricultural Education from Tarleton State University. He has authored or co-authored over 120 scientific and industry manuscripts and has served as a speak-er/lecturer at animal nutrition seminars, conferences, shortcourses and state andnational conventions throughout the U.S., Mexico, Canada, and Japan. Horneris certified as a Professional Animal Scientist and is a Charter Member andDiplomate of the American College of Animal Nutrition. Dr. Horner has beenmarried to his wife, Teresa for over 38 years and they have two children and fivegrandchildren. The Horners reside in Decatur, Texas.

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Marlin Stutzman is a fourth-generation farmer,business owner, and former U.S. Congressmanfrom Howe, Indiana. Marlin and his wife, Christy,have two sons, Payton and Preston. Marlin is cur-rently Managing Partner at Osmium Holdings andpast President of WishBone Medical, Inc. Marlinand Christy are also co-owners of Stutzman PowerEquipment and Stutzman Brothers Meat

Company. The Stutzmans continue to maintain their family farm, SchönbrookFarm & Inn, in Howe where they raise Wagyu Beef, Thoroughbred Horses, aswell as opening their historic Victorian Style home as an Inn.

Marlin’s first experience in business was at the age of 16 when he started hisown beef cattle operation. At the age of 18, he became a partner with his fatherAlbert and family and built Stutzman Family Farms into a multi-million dollaroperation. Growing seed corn, green beans, corn, soybeans, venturing intoorganic crop production, Marlin soon added a trucking company to the familyoperation to compliment the needs of their crop production.

CONGRESSMAN MARLIN STUTZMANOwner, Schonbrook Farms

At the age of 25, Marlin was elected to the Indiana State House, workingpart-time as the youngest serving state legislator for eight years while still work-ing full-time with the family business. Elected to the US House ofRepresentatives in November, 2010, U.S. Congressman Marlin Stutzman quick-ly emerged as a pro-business, pro-family, conservative leader for NortheastIndiana. As a member of the Financial Services Committee, AgricultureCommittee, the Budget Committee, Veterans Affairs Committee, and the Deanof Indiana’s Republican delegation in the House, Marlin worked hard to bringcommon sense to an out of control federal government. Congressman Stutzmanwas proud to serve the needs of the hardworking Hoosier families who callIndiana’s Third Congressional District home.

Marlin graduated from Lake Area Christian School and attended TrineUniversity where he now serves on the Board of Trustees. The Stutzman’s attendNorthside Baptist Church in Elkhart and live in Middlebury. Marlin’s heart formission work has led to short-term mission trips in Russia, Haiti, Mexico, andGuatemala. Marlin is also a Board Member for the Indiana Chamber ofCommerce.

Dr. Keigo Kuchida, MIJ director and Professorat Obihiro University of Agriculture andVeterinary Medicine in Hokkaido Japan, will join

us at the 2019 Annual Conference to discuss anew technology that your high-end marblingWagyu will benefit from!

Dr. Kuchida is the leading expert in the Meat

KEIGO KUCHIDA, Ph.DDirector & Professor, Obihiro University

Image Japanese (MIJ) grading camera. This device reduces human error by pro-viding an objective view of the carcass. Images are taken from the cut ribeye sur-face and predict marbling score, marbling fineness, ribeye area, fat color, meatcolor, and BMS grade. This technology is still new to the U.S., however, hasbeen extensively used in both Japan (country of origin) as well as Australia.Commercial level technology is upon us – learn more about the benefits that theMIJ carcass camera can provide for your operation!

Daniel Hammond, owner of MOGO Farms,LLC of, Florence, Alabama, has been actively rais-ing Wagyu for 12 years and is a member of theAWA. A Charolais breeder for over 25 years, Dr.,Hammond currently is breeding and marketingWagyu x Charolais beef (GYULAIS®). MOGOFarms uttilizes genomics identified and categorizedby the C Y O’CONNOR Research foundation to

produce Wagyu seedstock and Gyulais with higher MUFA content to producehealthy beef.

DANIEL JAMES HAMMOND, M.S., M.D.Owner, MOGO Farms, LLC

1971 B.S. University of Alabama, Biology/ Mathematics (Magna Cum Laude, Phi Beta Kappa)

1974 M.S.M.D. University of Alabama School of Medicine (M.S. Basic Medical Science)

1974 - Pediatric Residency Le Bonheur Children’s Hospital, 1977 Memphis, Tennessee

1978 - Founder Shoals Pediatric Group Present (Four Doctor Group Serving Northwest Alabama)

1990 Founder MOGO Farms LLC Breeding Gyulais® Cattle (Charolais since 1994, Wagyu since 2008)

Dr. Emily Taylor began her studies at theIndiana University - Purdue UniversityIndianapolis, where she received her Bachelor'sdegree in Biology. She then continued at PurdueUniversity, receiving her Master's and doctoratedegrees while researching the nutritional effects onreproductive performance in beef animals.

Specifically, her primary area of emphasis is how specific nutrients fed duringgestation and lactation can influence the cow, and heifer and bull offspring. Dr.

EMILY TAYLOR, Ph.DConsultant, American Wagyu Association and Lecturer, Purdue University

Taylor is currently a Continuing Lecturer and Undergraduate Support Specialistat Purdue University and teaches three of the Animal Sciences core undergradu-ate classes (Applied Animal Nutrition, Reproductive Physiology andIntroduction to Animal Agriculture). Also, Dr. Taylor works for the AmericanSociety of Animal Science, where she handles all communications for theSociety. She is passionate about teaching, and this extends to extension outreachprograms in the state. Dr. Taylor has been the invited speaker to many IndianaBreed Associations and extension field days. She will be discussing heifer devel-opment and reproductive technologies at the 2019 AWA Annual Conference. 25

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Announcing thepartnership of MRI &JH2 to produce elite polledWagyu genetics to the world market. Two years in planning this exclusive partnership was formed to produce high performance polled Wagyu with genetic diversity and carcass performance.

Founded in Nebraska in 1934 and breeding Wagyu since 1993 the Morgan family is involved in all aspects for the cattle industry toinclude seedstock, commercial cattle, finishing cattle and meat production. The Morgan Family markets the final end product - highquality meat to fine dining restaurants and direct consumers in six countries plus the US. The Hall family started in the cattle industryduring the 1930’s in the Missouri Ozarks with a primary focus in the commercial cattle business. Although new to the Wagyu industrythe Halls believe there is great potential in the Wagyu breed. Both families believe there is value in combining resources and expertiseto provide elite polled Wagyu genetics worldwide.

Dan Morgan, 308.346.4394 | [email protected] Morgan, 308.750.4453 | [email protected]

83583 Gracie Creek Ave., Burwell, NE 68823www.morganranchinc.com

John & Jessica Hall, 540.845.1196 | [email protected] CR 304, Grandview, TX 76050

www.jh2ranch.com

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Genetic Selection: Both ranches have a focused goal to utilize “Select bulls and individually selected females” to produce polled genetic diversity and leading performance traits.

Umami: It’s more than just marbling! One of the key characteristics in elite Wagyu is the fusion of the fifth taste“Umami.” Umami is the reaction to glutamates and nucleotides that provide an excellent flavor that creates that desire for more!

Feed Efficiency: Our Purebred animals harvested at 22 to 26 months of age. Carcass weight range 800 to 850 lbs. This selection trait is key in the overall economic viability of our program.

Maternal Characteristics: Milk, mothering ability and fertility. Calving at two-years-of-age and producing a calf every year.

Balance: Our selection criteria combines feed efficiency maternal characteristics, and Umami.

Adaptability: With no more de-horning requirements, Polled Wagyu can now be easily introduced into any herd without operational impact.

Pre-Weaning Growth: Growth performance among our polled Wagyu calves at both ranches are well above average.

Immediately Available: Select homozygous and heterozygous embryos for the US and the worldwide export mar-ket. ET offspring both homozygous and heterozygous calves are also available.

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Family is our Foundation ~ Cattle are our PassionAgriculture is our Life

The reputable and proven source for the best in Fulblood and Purebred!

Jerry & Heidi Reeves & Family

509.595.4242 | [email protected]

1751 Halpin Road, Pullman, WA 99163

www.barrwagyu.com

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BAR R Polled Zurutani D64PB25456 | Homozygous PolledS: BAR R 52Y (son of Bar R Shigeshigetani 30T) | D: BAR R 57X (sired by LMR Itozurudoi 8161U)

BZ Elvis 018D

BRANSON WAGYU CATTLE

BZ

FB23395 | Fullblood | S: World K’s Haruki 2D: ESF Itomi 031-071 (sired by BR Itomichi 0602)

PV CainFB18474 | Fullblood | S: JVP Kikuyasu-400 (son of Kikuyasu Doi 575)D: CHR Ms Kitangui 339 (sired by CHR Kitaguni 07K)

817.594.4144 | www.bransonwagyu.com

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CHEFS

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Robert Houde has been in the wine and food business for over 25 years, including fine dining service at Lela B’s restaurant in SanAntonio, the Fairmont Hotel in Chicago, and classic French restaurant Chez Ardid in San Antonio. Afterward, Robert returned toChicago to work with world-renowned restaurant Charlie Trotter’s. After four intense years with Chef Trotter’s wine team, he was pro-moted to head sommelier, and continued in that role for two more years. During his tenure, Robert helped the restaurant achieve TheWine Spectator’s award for “America’s Best Restaurant,” The Wine Spectator’s reader’s poll award for “Best Restaurant in the World forWine & Food,” as well as the James Beard Award for “Outstanding Restaurant” in 2000.

In 2009, Robert and a partner launched Robert Houde Wines, LLC, an Illinois-based importer and distributor specializing in arti-sanal European wines.

ROBERT HOUDE, CHEFBoard of Directors, Co-Vice President, The Trotter Project and President of Robert Houde Wines

Derrek Hull leads the mission and multi-year strategic plan, developed to open doors through education, mentorship, and the pur-suit of excellence in the global culinary and hospitality industries. Before joining The Trotter Project, Derrek was director of marketingand communications for Michelin-starred chef Homaro Cantu’s Cantu Restaurant Group. His brand strategy, advocacy and nonprofitexperience also include major roles at the National Restaurant Association, where he led marketing and communications, as well as aneffort to refine its Educational Foundation around a mission to develop a strong workforce by educating students on the restaurantbusiness through the ProStart program – running in high schools nationwide.

Additionally, Derrek served as Assistant Press Secretary at the Chicago Department of Cultural Affairs while promoting Chicago asa premier travel destination. As director of the U.S. Department of State’s International Press Center Chicago, Derrek provided U.S.-based international bureau chiefs and journalists with a variety of services to aid their reporting on American society, politics, and cul-ture.

Derrek is an advisory board member of Spain’s Instituto Cervantes and a board of director at The Montessori School of Englewood.

DERREK HULL, CHEFExecutive Director and Co-Founder, The Trotter Project

• The son of an Italian immigrant family has been curing salami for five generations.• He grew up bussing tables and easily fell into kitchen life.• Antonio joined the team at Publican Quality Meats as a private events cook and worked there for

almost two years.• He partnered with his Calabrian father, Agostino to open ’Nduja Artisans.• What started with a few hundred pounds of ’nduja and a prayer is now a 30,000-pound-a-month

curing operation. • Fiasche expanded his range and offerings at Tempesta Market• For Fiasche, Tempesta is the beginning of an expansion plan that will introduce consumers, locally andacross the country, to the glories of cured meats and Calabrian chiles.

ANTONIO FIASCHE, CHEF

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Culinary direction for Offshore is led by Executive Chef Michael Shrader, a protégé of Jeremiah Tower, who is credited as apioneer in California cuisine. Michael has previously served as Executive Chef for The N9NE Group and was the Founder andExecutive Chef at Urban Union Chicago. Chef Shrader focuses on seasonal, modern American cuisine with global influencesserved as small, shareable plates.

CHEF MICHAEL SHRADER, CHEF

• Area Executive Chef for Omni Hotels, opened Omni Nashville in 2013. • Prior to Nashville Chef Harker held numerous positions and roles including:• Executive Chef at the four star, four diamond Omni Interlocken Resort in Broomfield, Colorado 2007 – 2013• Consulting Executive Chef and Director of Food• Graduated with honors from Western Culinary Institute in Portland, Oregon, also attended Metropolitan State

University of Denver.• Involved in numerous Omni Hotels Master Chefs series: CIA Hyde Park, New York, and CIA San Antonio• Has been invited to cook at the prestigious Chefs Club New York in May of 2018 along with three other Chefs.

DAVID HARKER, CHEF

Scott has always enjoyed cooking and smoking various types of meats, it wasn’t until 2014 that he began cooking full time. Hestarted to learn from some of the very best in the industry, including Miguel Vidal of Valentina’s, a small trailer located in a gasstation parking lot. But Fogle couldn’t resist the opportunity to join the Treaty Oak team and lead a talented team of seven strongat the 28-acre ranch, where he’ll introduce a refreshed menu this month, reflecting traditional Texas BBQ, like brisket, pork ribs,pork butt, turkey and sausage, with his signature spin. Much like Treaty Oak’s bourbon, he plans to push culinary limits in anattempt to elevate the cuisine. For Fogle, that means using science to pair the various meats with fruits and vegetables, using dif-ferent fermentation and pickling techniques, which use the acidity to cut through the fat. Prior to his days behind the grill, Scottstudied Communication from Baylor University and went on to work in media sales, before transitioning into the family businessof construction management for the next 15 years. Originally from Dallas, Scott now calls South Austin home but plans to makea move to Dripping Springs in the near future.

SCOTT FOGLE, CHEF

• Head chef with restaurant experience• Professional Chef Sales Specialist• 15 years of experience as an owner/chef• Production Supervisor (HACCP) and National Restaurant Sales Manager• Proposal for Washugyu Menu• Processing of specific cost advantage areas and retail tips• Consulting and analysis for sales at the retail stores• Immigrated to America to help launch a Japanese style BBQ restaurant as a head chef, and assist in kitchen management.• Consulted for a Ramen restaurant, Izakaya, and Research & Development for a Fusion cuisine.• In 2016, joined Super Prime Beef Inc.• Refer meats and cooking recipes that match the customers' menu concept.• Demonstration on how to cut Washugyu

TATSUYA WATANABE, CHEF

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Bar R Nakagishiro 74AFB18642

Bar R Nakagishiro 56T X Bar R 68P (Bar R Michisuru 2K)

Bar R Nakagishiro 74A’s dam, Bar R 68P, is also the dam of Bar R Shigheshigetani 30T, the most balanced carcass bull

Bar R Cattle Company has produced in 27 years. Because of his elite dam, 74A was considered for further evaluation

in our program. We are confident the calves produced from thisbull will have both growth and carcass quality. Bar R Nakagishiro

74A is in two different progeny test and will be evaluated for carcass traits. (Qualified for export to South Africa)

Owned with Bar R Cattle Company, Pullman, WA

Marketing Representative ... Randy Ratliff 615.330.2735

Bar R Arimura 30BPB17438 | Homozygous Polled PurebredBar R 52Y X Bar R 5U (Homozygous Polled donor for Bar V)

Arimura 30B is involved in two different progeny testsinvolving carcass data which will add value to his offspring.He is free of all tested genetic defects. His semen qualifiesfor export to Europe.

Owned with Bar R Cattle Company, Pullman, WA

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Bar R Nakagishiro 57AFB18640Bar R Nakagishiro 56T X Bar R 24S (World K’s Shigeshigetani)

Bar R Nakagishiro 57A was in our GrowSafe trial (2014)involving 13 Bar R Nakagishiro 56T sons. 57A ranked #1 in the average daily gain (ADG) X residual feed intake (RFI)index. He had an ADG of 3.1 lb/day with an RFI of -7.58. The pedigree of 57A shows both tremendous growth andcarcass value. His sire has extreme phenotypic eye appeal,while his dam’s side of the pedigree has extreme carcassquality with Shigeshigetani 30T and Michifuku respresented. Bar R Nakagishiro 57A has offspring in two different progreny tests, which will be used to evaluatehis carcass traits. (Qualified for export to South Africa)

Owned with Bar R Cattle Company, Pullman, WA

Bar R R-MCC Shigenami 82A

FB16754Bar R Itoshigenami 49U X MCC Ms Itomichi 803F (BR Itimochi 0602)

Bar R-MCC Shigenami 82A is our selection to continue the Itoshigenamiline, which has shown to be a very important carcass-

valued line in the Wagyu breed. This bull has a tremendous carcass pedi-gree and an impressive phenotype due to the influence of the 0602 grand-

sire. 0Shigenami 82A has semen qualified for Europe and South Africa.

Owned with Bar R Cattle Company, Pullman, WA

4226 N Highway 231Marianna, FL 32446Owner, John Downs

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Southern Wagyu Alliance Presents ...

A unique opportunity for beef producers to get an analysis of theirhome raised product!

We are privileged to have the new Japanese Carcass camera, theWarner Bratzler Shear Force test, Complete Fatty Acid Profile, theMelting Point of fat analysis and a Professional Taste Panel for theevaluation of your steaks. The new camera does not use any humanintervention in grading the beef sample. The grading results of eachsteak will have complete, accurate and precise data.

Make your plans to enter your steak and be a part of this uniquesetting of some of the finest producers in the country.

Purdue University has agreed to host the “Triple Crown GreatSteak Challenge.” You will get the analysis back on your steak and anopportunity to meet the professors at the “Taste of Wagyu” wherethey will answer any of your questions.

There is additional testing added to this year’s competition. This isthe only steak competition in the U.S. that gives the competitors acomplete beef analysis.

The new facility for testing food products at Purdue UniversityAnimal Science department will be the site of the evaluation and theProfessional Taste Panel will be done in the Taste Kitchen.

For details and/or to enter your steak log onto www.triplecrownsteakchallenge.com

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The Wagyu breed is recognized around the world for beef with unmatched flavor,tenderness, and quality. It is only with dedicated members and sponsors that we cancontinue to move forward, striving for excellence in the Wagyu industry.

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You could easily say these two musicians were born tomake music together. Identical twins Katy Lou andPenny Lea Clark of The Purple Hulls were raised on aworking family farm in the deep piney woods of EastTexas, but that didn’t stop the Texans from finding theirway to the hills of Tennessee, specifically, Music City,where they began touring with various country artists andwriting songs for Nashville’s largest publishing company,Sony Tree.

The Purple Hulls are no stranger to road life and arenow blazing the trail as a dynamic sister duo, showcasingtheir unique sibling harmonies while ripping the stringsoff any instrument they can get their hands on. If you’relooking for authentic acoustic driven music delivered atits best, your search is over.

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We are anchored in the roots of tradition and yet each inspired by unique cultural impulses. We embrace the scientific method, even as we collect artisticperspectives to blend with the distilling process. As a group, we’re driven totinker and test. We are Pushed to re-think the creative process the way disruptive musicians, chefs and painters do. We experiment with ingredientsand how they’re sourced, with distilling techniques, with ways of finishing—always informed by hard-won knowledge.

www.treatyoakdistilling.com

Proud to be a sponsor of the “2019 AWA Convention.”

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CONVENTIONSPONSORS

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GRAND CHAMPIONWagyu365.com

PLATINUM Bowman Farms Crescent HarborJoseph Decuis NeogenSuper Prime Beef

GOLDJDH Wagyu JH2 Ranch & Morgan RanchTai Ranch Vermont Wagyu

SILVERAll-Flex Marble Ranch

BRONZECattle Max ImperialProtocal Naturals Mishima Reserve

ADVERTISERSBar R Wagyu Bar V WagyuBranson Wagyu Cattle Drury Cattle Company/ Papa Valley WagyuGallagher Red Bull Cattle CompanySouthern Cattle Company Sullivan FarmsSumo Wagyu Treaty Oaks DistilleryWagyu on the Strip Sale in Vegas

MEAT SPONSORSPatty BirdwellPhilip BowmanCrescent HarborAnthony FiascheDavid HarkerDerrek HullLegendary AkaushiJim Long / Rocking 711Joseph DecuisMarble Ranch

MishimaMogo FarmsRaglandRed Bull CattleSakura WagyuMichael ShraderSuper Prime / Tatsuya WatanabeTai RanchTreaty Oaks / Scott FogleVermont Wagyu

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All donated items will be sold following the Signature Series Wagyu sale, September 26th.Proceeds will benefit the AWA and the Junior Wagyu Association.

Log onto www.wagyu365.com to the auction section to bid online or call any of the Wagyu365 team members if you have any questions.

Enjoy a well-earned weekend getaway at northeast Indiana’s beautiful Joseph Decuis Wagyu Farm spending privatetime with the Eshelmans who have turned their small Indiana town into a culinary destination. Treasure a private stayat their bed & breakfast on the farm, enjoy a private tour of the farm, restaurant and culinary operations, experiencea Wagyu fabrication and cooking session, relish your dinners in their award winning restaurant, and learn how theEshelmans made a Wagyu culinary destination.

The Farmstead Inn, a brick Italianate home located on the farm and built in1884, will be your headquarters for the weekend for two couples or four peo-ple. Arrive afternoon on Friday, cocktails at the Farmstead and a sumptuousdinner with the owners at the restaurant in nearby Roanoke, a charminglyrestored Indiana farm town. Joseph Decuis restaurant is a renowned awardwinning Farm to Table gourmet restaurant, awarded Four Diamonds byAAA and a Wine Spectator Award winner; it was highlighted by the TravelChannel’s Food Paradise and rated the #1 most eco-friendly restaurant in Indiana by Travel& Leisure.

Saturday morning help out with chores (optional) and then breakfast in the Farmstead’s antique kitchen afterwhich you take a tour of the Wagyu operation with owner, Pete Eshelman. Next step is heading to Roanoke tomeet with their Executive Chef for a Wagyu fabrication and culinary session including lunch at theEmporium, their casual dining restaurant. After a respite back at theInn and a chance to change, you have reservations in Roanoke toexperience a five course Wagyu Chef ’s Tasting dinner, matched withwines. The weekend ends after a Sunday breakfast at the FarmsteadInn.

In addition to a great Wagyu escape, you will learn from theEshelmans and their culinary team:

- How Wagyu became the star of the menu - 85% of entree sales- How Joseph Decuis maximizes the value of the entire carcass- How the Eshelmans created a world class farm to table culinary

destination centered around Wagyu.If time allows, you will be treated to a horse drawn carriage ride and for fitness

or nature enthusiasts enjoy a run or walk in the beautiful wooded trails on the farm.

Donation A Wagyu Weekend Getaway | VALUE: $3,000Thank you Joseph Decuis and the Eshelman Family for your Donation!

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CSS Heifer Sexed, F.O.B. Hawkeye Breeders, Adel, IAFB41493, SCD-AA, Tenderness-7Old Stone LEGEND 021E is an early MFC Kimitofuku 434B son.

MFC Kimitofuku 434B is a large framed sire who sold for $20,500 in theacclaimed 2017 Muddy Flats Complete Dispersal Sale. LEGEND 021E’shigh-powered sire contains the growth and maternal strength of Itoshigefujiand two crosses to the prepotent Hikokura 1/12 lineage, a cow resultingfrom 3 consecutive matings to the famed Itomichi TF500 himself. With anotable maternal grand sire of Mitsuhikokura to reinforce milk and growth,and the preeminent marbling sires of Itoshigenami, Kitaguni Jr. and 2 cross-es each to Kimifuku 3 and Kikuyasu-400, this pedigree has all the makings of balanced breeding that will stamp outLegendary Dai-7 Itozakura line brood cows for a life-time.

LEGEND 021E has extreme length from nose to tail, and stands on an exceptional set of feet and legs with a verydeep heel. He is sure to cross well with the most acclaimed marbling sires of today, especially those profuse with theever-popular Michifuku and Suzutani bloodlines. This pedigree has been cleaned of numerous genetic recessives alongthe way thanks to Michael Goodells due diligence. Weighing an honest 1120 pounds at one year and 10 months ofage while being housed at Hawkeye Breeders, LEGEND 021Eis currently in isolation and has met all pre-qualificationsfor E.U. exportable semen. Post collection testing for final E.U. qualification is pending his last collection. Be the firstto use these Legendary Genetics!

100% of the proceeds of the semen donations go to the National Junior Wagyu Association.

Donation B 5 Units of Old Stone LEGEND 021E-ET SEXED FEMALE Semen Thank you Old Stone Farms, Chicago, Illinois for your Donation!

This $3,000 gift certificate can be applied to purchase a four day/ three-night trophy whitetail deer hunt at Still Waters Ranch in Bulverde, Texas.Abundant whitetail deer in a high fence hunting preserve will allow youthe opportunity to take a trophy buck up to 160” SCI for $3,000 or up to250” SCI for an additional fee of $100/ inch SCI over 160.” Trophy bucksover 250” SCI will add another $150/inch SCI. This hunt includes firstclass accommodations in an outstanding setting with all the support facil-ities needed to make your experience memorable. Accompanying guestsand/or additional hunters are welcome and arrangements can be made forthem to join you on your hunt of a lifetime. The winning bidder has theoption to purchase up to three more $3,000 gift certificates at the sameprice.

For additional info, please go the website atwww.stillwatersranchtx.com

Donation C Trophy Whitetail Deer Hunt | VALUE: $3,000Thank you Bob Mehall of Still Waters Ranch, Bulverde, TX for your Donation!

2 Ribeyes 2 New York Strips 2 Filets 1 Brisket1 Flank 1 Skirt 1 Flap 10 pounds of ground beefThe Tristani Family is proud to offer you the healthiest, most delicious beef

on the market. Much effort is put in to carefully maintaining the health andintegrity of our herd on a daily basis. Close attention is paid to the growth of ourall-coastal grasslands, to the strict feed regimen, and maturation of our finishedfeed lot steers. Our entire program, consisting of intelligent genetic combina-tions, embryo transfer, cow-calf operations, and finished steer feed program areall completed in house, allowing us to ensure every part of the process from birthto harvest, for not only your benefit, but also for our own, it’s all we eat!

Awarded Grand Champion at the American Royal Steak Contest in 2016,2017, and 2018!

100% of the proceeds of the semen donations go to the National Junior Wagyu Association.

Donation D Wagyu Beef Cuts PackageThank you Diamond T Ranch, Dylan Tristani of Jacksonville, Texas for your Donation!

Offering A Treaty Oak Distillery Tour Bid on a trip with Airfare for two

from anywhere in the US to TreatyOaks Distillery, Dripping Springs,Texas.

Come experience Treaty OakDistillery located on a 28-acre ranch inthe beautiful Hill Country of Texas.Your flight and lodging are covered. Allmeals and, of course, refreshments onthe ranch included as well.

Get a behind the scenes look intotheir brewing and distilling process,and learn about the history of TreatyOak, one of the oldest distilleries inTexas. Spend the entire weekend com-plimentary, choosing delicious pre-pared menus items from Alice'sRestaurant. You can expect a menudedicated to using locally sourcedingredients that tell a truly uniqueTexas story. Order at the counter fromone of their team members, then enjoytableside service in relaxed Treaty Oakfashion!

At the bar, choose from beer, cock-tails, tapped drinks, and the distillery’sexperimental whiskeys. Their cocktailsare made only with Treaty Oak Spiritsand fresh ingredients that are keggedand served on tap, resulting in a per-fectly balanced cocktail, every time.

Treaty Oaks looks forward to wel-coming you soon.

Donation EDistillery Tour Weekend Getaway

Thank you Treaty Oaks of Dripping Springs, Texas

for your Donation!

A full list of auction itemswith additional donateditems will be listed in

the Music City SignatureSeries catalog!

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About the DesignerShannon Bagby, the woman behind Maggie Jones fine jewelry, is a hard-working

creative who recalibrated her life after a near-fatal accident in college. HerGrandmother, the real Maggie Jones, inspired and encouraged her to follow a moretruthful path - healing first, finding her passion, and then working towards fully weav-ing that into her life. She began by taking classes at the University of Kansas and laterat the new approach school in Tennessee. She honed her skills while apprenticing as ametalsmith and stone setter in Kansas City.

Her love for jewelry led her to launch her own design business. She name it afterher beloved Grammie Maggie to remind herself of her journey and her grandmother’sconstant love and support. One way she has realized she can help spread that support-ive and positive ideology is through working with children. She has taught numerousworkshops on metalsmithing to young children for many different organizationsincluding the girl scouts and the boys and girls club.

In addition to manufacturing her collection, Shannon has continued her educated at the Gemological Institute ofAmerica and will graduate with the GIA Graduate Gemologist Certificate, one of the most prestigious credentials inthe industry. She was recently accepted into the American Craft Council and has participated in fairs across the southand midwestern United Sates. Her collections have been featured in the KC Magazine and the September Issue ofBritish Vogue.

Shannon lives and works out of her studio in her historic home in Kansas City, Missouri. When she’s not settingstones, she can be found in her extensive garden, taking care of her chickens and her new puppy, Pearl, and laughingamongst her friends whom she frequently hosts for meals on her back porch.

About the Jewelry “The Oklahoma Collection” This piece is from a special collection called “The Oklahoma Collection”, named for where the stones come from.

The stones are from my dad’s family ranch in Freedom, OK. There are natural salt flats on the property giving themica a unique luster and hardness much different from mica found in other parts of the world.

Made of sustainable sterling silver, handmade chain, and mica.Chain measures approximately 40”

Donation G Maggie Jones Fine Jewelry Thank you Shannon Bagby of Kansas City, Missouri for your Donation!

Y2 Kedakanami D031 is a direct son of the highest Kedaka strain sirein the Black Wagyu breed paired with an Itoshigenami TF 148 directdaughter out of Chisholm Cattle Company, JC Ms Itoshigenami 010.Itoshigenami genetics are widely used in Australia and have set the stan-dard for carcass performance through Mayura Itoshigenami Jr, CoatesItoshigenami G113, and many more. D031 has displayed excellent growthand structure in F1, F2, and Fullblood Wagyu progeny and we attributemuch of this to his Kedaka/Tottori heritage with is known to possess high-er growth, faster maturity, feed efficiency and superior maternal qualities.D031 is rotationally bred to maintain carcass performance containingmainstays of the Wagyu breed known for carcass performance including Itoshigenami, Takazakura, Michifuku,Haruki II, and Okutani. Y2 Kedakanami D031 is tested free of all recessive genetic disorders and has a coefficient ofinbreeding of 1%. He still has a couple of years of growth left in him, but we are estimating D031 to top out around1900#. Semen located at Champion Genetics in Canton, TX

100% Fullblood Black Wagyu | AWA #: FB28784 | Recessive Genetic Disorder FREE | SCD: AA / Tend: 4

100% of the proceeds of the semen donations go to the National Junior Wagyu Association.

Donation H 10 Units of Y2 Kedakanami D031 Conventional Semen Thank you Y2 Wagyu, Joshua Yarbrough of Noble, Oklahoma for your Donation!

The American Wagyu Association will sell five premium pagesfor the 2020 WAGYU Breeders Guide.

Donation I Breeder Guide Pages Donated by the American Wagyu Association of Post Falls, ID

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SOR Big Al is a direct son ofHeartbrand Big Al paired with UKBMs Hikari Homare J30E. HB Big Al isthe pinnacle of balance in the Akaushibreed in the US. The Homare maternalline is well established as possessingsuperior maternal ability, structure, andlength. SOR Big Al has proven to passthis length, superior growth, and struc-ture to his progeny. Coupled with hissuperior feet and legs, he has the besttemperament I have seen in the breed.SOR Big Al is a hidden gem. Semenlocated at Champion Genetics inCanton, TX.

100% Fullblood AkaushiAWA #: FB16724 | AAkA #: EAF141154

Recessive Genetic Disorder FREE(2195# Mature Weight)

100% of the proceeds of the semendonations go to the National JuniorWagyu Association.

Donation F10 Units of SOR Big Al Conventional Semen

Thank you Y2 Wagyu, Joshua Yarbroughof Noble, Oklahoma for your Donation!

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Advanced EID compatible weigh scale and data collector. Simpleto operate, touch screen weigh scale with the additional functionalityof life data and trait recording.

The TW-3 Weigh Scale has won the following awards:2018 Good Design Award Australia2017 Good Design Award Chicago2017 Best Design Awards NZ2018 Red dot Award - Product Design

Donation J TW-3 Touch Screen Scale Indicator & Carrying Bag | VALUE: $2,400 retailThank you Gallagher North American, Inc. of Riverside, Missouri for your Donation!

Translated as "The Creator," this moderately framed full bloodAkaushi bull is a filled with front line genetics. He was sired by Hikari,a son of Dai 10 Mitsumaru over Kazutomo who was a combination ofthe famed Dai 2 Shigenami and Dai 10 Shigekawa lines. C221’s secondsire again ties to these two famous Akaushi lines through Shigemaruwho was a son of Dai 2 Shigenami over a Dai 10 Shigekawa daughter.The second dam of this bull is the famed Dai 8 Marunami who was oneof the original import dams of the breed to the U.S. This bull not onlyboasts superior Akaushi genetics, but is also free of all known geneticsdisorders.

Semen located at Champion Genetics in Canton, TX100% Fullblood Akaushi | AWA #: FB12682 | AAkA #: EAF114505 | AU AWA #: SMOFC0221

Recessive Genetic Disorder FREE

100% of the proceeds of the semen donations go to the National Junior Wagyu Association.

Donation K 5 Units of Sumo Cattle co Seisakushu C221 Conventional Semen Thank you Y2 Wagyu, Joshua Yarbrough of Noble, Oklahoma for your Donation!

BOB MEHALL / STILL WATERS RANCHMember 1805

33561Blanco Road, Bulverde, TX 78163 210.722.4472

[email protected] www.stillwatersranchtx.com

DIAMOND T RANCH / DYLAN TRISTANI1298 County Road 1405Jacksonville, TX 75766

[email protected]

www.diamondtwagyubeef.com

GALLAGHER NORTH AMERICA, INC.PO Box 681409, Riverside MO

[email protected] www.GallagherUSA.com

JOSEPH DECUIS / THE ESHELMAN FAMILYJoseph Decuis Farmstead Inn

6756 E. 900 South, Columbia City, IN 46725

260.672.1715www.josephdecuis.com

MAGGIE JONES FINE JEWELRYShannon Bagby

Kansas City, MO816.588.1152

www.maggiejones.shop

OLD STONE WAGYU / JOHN DORSHORSTChicago, IL

[email protected]

TREATY OAKS 16604 Fitzhugh Rd,

Dripping Springs, TX 78620512.599.0335

[email protected] www.treatyoakdistilling.com

Y2 RANCH / JOSHUA YARBROUGHPO Box 636, Noble, OK 73068

[email protected]

Thank You to all who Donated!

48

This donation item will sell as a raffle!

The American Wagyu Association isoffering registration number 50,000.

Donation LAWA Registration Number 50,000

Donated by the American Wagyu Association

Page 49: S E P T E M B E R 2 5 - 2 7, 2019 - Strasburg · NASHVILLE DOWNTOWN/ CONVENTION CENTER 305 Korean Veterans Blvd, Nashville, TN 37201 615.251.3013 THE BELL TOWER 400 4th Ave S, Nashville,

BOARD MEMBERSPete Eshelman - PresidentJoseph Decuis Wagyu Farm

Mike Kerby - First Vice President / SecretaryBuck Mountain Ranch

Clem Kuns - Second Vice President / TreasurerPrime Valley Farms

Ralph Valdez - Member At LargeCrescent Harbor Ranch

Jenny Tweedy - DirectorMishima Reserve Wagyu Beef

John Hall - DirectorJH2 Ranch

Philip Bowman - DirectorBowman Farms, LLC

Desi Cicale - DirectorRed Bull Cattle Co.

Kyle Jurney - DirectorMarble Genetics

AMERICAN WAGYU ASSOCIATION, INC.PO Box 1115 | Post Falls, ID 83877PHONE: 208.262.8100 (Reception) | FAX: 208.292.2670Physical Address for Deliveries (Fedex/UPS)University of Idaho Research Park721 S Lochsa St, Suite 120 | Post Falls ID 83854OFFICE HOURS: 8:00 a.m. - 4.30 p.m., Pacific Time WeekdaysEMAIL: [email protected]

ROBERT WILLIAMS, Ph.D.Executive Director

AMERICAN WAGYU ASSOCIATION STAFF & BOARD MEMBERS

MARTHA PATTERSONOffice Manager & Herdbook ServicesHerdbook Searches, Import/Export Documents,Human Resources and Office Admin.

LAUREN MERRYRegistrar & Member ServicesRegistrations, DNA Test Processing & Results,and Advertising/ Eblast

LEANN REYNOLDS Member ServicesReception, DigitalBeef Assistance and DNA sample reception

GAIL GRAYAccounting Admin.Member Invoicing, Payments and NewMembership 49

Page 50: S E P T E M B E R 2 5 - 2 7, 2019 - Strasburg · NASHVILLE DOWNTOWN/ CONVENTION CENTER 305 Korean Veterans Blvd, Nashville, TN 37201 615.251.3013 THE BELL TOWER 400 4th Ave S, Nashville,

BF

45F

FULLBLOOD WAGYUItozuru Doi 151 x MFC Ms Hisako 3-17

Highlighting the Signature Series Sale is this elite sire prospect! Thisis a rare opportunity to own semen or a breeding possession in onevery well-bred beef bulls to ever be offered at auction. He is the resultof the blending of the rarest sire and dam combinations in the entirebreed!

Contact Philip Bowman or any member of the Wagyu365 marketing team!

09.26.19SELLING AS LOT #1

Spring PossessionFall Possession

International Semen Interests2.5% semen share ownerships

OFFERING THE FOLLOWING ...

Marketing andBranding ...

Sales Representative Randall O. Ratliff | 615.330.2735 | [email protected] Sales Representative Kiley McKinna | 402.350.3447 | [email protected] Office Management Abby Lane | 919.618.8098 | [email protected] International Affairs P J Budler | 682.597.0380 | [email protected]

Page 51: S E P T E M B E R 2 5 - 2 7, 2019 - Strasburg · NASHVILLE DOWNTOWN/ CONVENTION CENTER 305 Korean Veterans Blvd, Nashville, TN 37201 615.251.3013 THE BELL TOWER 400 4th Ave S, Nashville,

The $48,000 valued donor daughter of World K’s Kage.Dam of BF Itozuro Doi 45F and the pick of the flushdaughters sired by Sanjirou 3 (pictured to the left).

Contact Philip Bowman or any member of the Wagyu365 marketing team!

Philip BowmanOwner

803.960.02017779 Old 60

Roaring River, NC 28669

09.26.19FLUSH SELLING AS LOT #2

MCF Ms.

3-17

FULLBLOOD WAGYUWorld K's Kage x Hisako

Selling a Pick of the Four Sanjirou 3daughters from MFC Ms Hisako 3-17.

Page 52: S E P T E M B E R 2 5 - 2 7, 2019 - Strasburg · NASHVILLE DOWNTOWN/ CONVENTION CENTER 305 Korean Veterans Blvd, Nashville, TN 37201 615.251.3013 THE BELL TOWER 400 4th Ave S, Nashville,

Sheila Patinkin, Owner: 847.702.7812

Roger Osinchuck, DVM, Manager: 603.313.0676

PRODUCTION SALE ... OCTOBER 24, 2020

www.VermontWagyu.com


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