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SOCIAL MEDIA & MARKETING STRATEGIESFacebook & Twitter
Information gathered from Lynda.com
GENERAL IMPRESSIONS
Positives: It’s trendy. Everyone’s doing it. You should too. Great way to reach a large clientele.
Negative: What’s the longevity of social media? Will it be the quirky fad of this decade? What’s the average Twitter user’s attention span?
LOGISTICS How it Works
HOW IT WORKS
The purpose of a Twitter account is to be RT. A company’s message then goes viral and can be picked up all across the twitter-verse.
GETTING RETWEETED
Crafting a fine tweet. Written in Headline Style Contains Valuable Knowledge
I had lucky charms for breakfast John Hanley Pioneered The Fight Against Alcoholism
Offers Free Stuff Tutorials Hard-To-Find Resources
Presents a Call to Action “Help Me / Vote For” “Please RT” (<130 words for RT)
TWEET WORTHY TWEETS
How does one produce tweet-worthy tweets? What is tweet-worthy? 1/3 Sales / Marketing
Event Sign-up, Contests, QR Codes, Projects: Wedding Planner, Hanley Project
1/3 General Information Relevant Marketing Articles, Re-tweets, Ask Questions, Request Help / Suggestions
1/3 Company Information New Hires, Interns, Customer, Tips, Press Mentions, John Updike
ATTRACTING FOLLOWERS:
To gather followers to your twitter account follow these strategies:
Include Twitter URL everywhere Business Cards Printed Material Word of Mouth
Get Retweeted Add Twitter Badges to your Website Participate in the Conversation
Post and Respond
ATTRACTING FOLLOWERS: Follow colleagues in your field and follow your
customers:
FriendIncAlverniaUnivConnectLancSenJudySchwankRodaleInstituteReadingHospberksandbeyondSorrelliKutztownUReadingPAreadingberkspareadingcrownegoggleworksMuseumModernArtViVATapasLoungeMerra_LeevanscoydiamondsBerksEyeHair-On-The-Avenue
MISC. INFORMATION
Connecting It All Tweetdeck is a free software application that helps
manage Facebook and Twitter accounts on one screen. NHG + WEDDING PLANNER + I’M READING
Hashtags Hashtags.org allows you to view popular trending
conversations. Allows you to reach out beyond Reading
Measuring Your Impact Bit.ly Google Analytics
VOCABULARY Social Media Coordinator: the official title of a person
who promotes a business online via Twitter and Facebook.
RT: short hand for “re-tweet,” which is the action of a Twitter user reposting your message to their twitter page.
@: used to respond to another twitter user, e.g. @SusanShelly get back to work!
#: used to add ones voice to an ongoing Twitter conversation, e.g. #JohnUpdike was a swell fellow!
Trending Topics: words or phrases that have been tweeted numerous times; topics usually surround major world events, e.g. Turkey
SUGGESTIONS
SUGGESTIONS
Begin By Promoting The Wedding Planner Then NHG on Facebook & Twitter Post/Tweet John Updike, Hanley Center Connect NHG Twitter > Facebook > Website Consolidate
I AM READING 1/2 Marketing
Feel-Good-Quotes, Successful Alumni, Parent Stories, Student Stories
1/2 School Information Positive Press Mentions, School Events, School Achievements, Notable Classroom Speakers