Spring 2020 JMSB Newsletter

Newsletter Editor: Dr. Luci Parmer

Dr. David Whitlock, Dr. Bryon Clark, Dr. Margaret Avard, and Dr. Wayne Jones at the

Interim President, Dr. Bryon Clark's Holiday Open House(pictured from left)

M A Y , 2 0 1 9 V O L . 1 I S S U E 1 0Federation of Business Disciplines(FBD) Conference

Many of the John Massey School of Businessfaculty and staff had research selected for

presentations and served in various capacities atthe recent Federation of Business Disciplines

Conference at the Grand Hyatt Riverwalk Hotel inSan Antonio, Texas. This is a huge conference that

has 10 subconferences within; information withphotos will be provided on the following pages.

Dr. Martin Bressler

*Outstanding Educator Award: Southwest Case ResearchAssociation (SWCRA)

Mickey's Mad Hatter Case Presentation - SWCRASWCRA Track Chair: Human Resource Management/

Organizational BehaviorChicago Continental Can Company Case Presentation

(Bressler & Migliore) - SWCRASession Chair: SWCRA & SWCRA Business & Program

Planning MeetingImmediate Past President - SWCRA

Rita's Tex-Mex Cafe Case Presentation - SWCRA (Stevens, Silver & Bressler)

Dr. Kitty CampbellJMSB Massey Professor and Chair

Superman Syndrome: TheKryptonite of Protective Equipment

Presentation -Association of SmallBusiness and Entrepreneurship (ASBE)

(Campbell & Taylor)

Mr. Robert HowardInstructor and MBA Director

SWCRA Track Chair: Non-profit Management/Ethics

Session Chair: SWCRA

Secretary Officer: SWCRA

Dr. Kendra Ingram

FBD Program Chair: SWCRASecretary/Treasurer Officer: ASBE

Session Chair: ASBE and SWCRAIron Fed - Gaining More Than Muscle Presentation:

SWCRA (Kernek, Ingram & Richards)Cave Walls to Boardrooms: The Role of Occupational

Groups in Tattoo Regret Presentation - SouthwestAcademy of Management (SWAM) - (Flanagan, Lewis,

Ingram & Stickney)Vice-President, Programs Officer: SWCRA

Track Chair: Non-Profit Management/Ethics: SWCRABR Communications Inc. Presentation: SWCRA - (Stevens,

Loudon & Ingram)Caked Up! On the Go Presentation: SWCRA

(Ingram, Kernek & Richards)

Dr. Courtney Kerneck

FBD Association President: SWCRAPresident Elect: ASBE

Immediate Past President: ASBESession Chair: ASBE and SWCRA

Iron Fed - Gaining More Than Muscle Presentation:SWCRA (Kernek, Ingram & Richards)

President: SWCRATrack Chair: Marketing: SWCRA

Honey Suckle Acres Bed & Breakfast: Multi-ChannelDistribution Strategy for Success Presentation: SWCRA -

(Kernek, Richards, Stevens & Silver)Caked Up! On the Go Presentation: SWCRA

(Ingram, Kernek & Richards)

Mr. Rodney LeirdAssistant Professor

Oak Brook Rabbit ProcessingPresentation: SWCRA

Dr. Luci Parmer

Vice-President - Membership: ASBE

Unleash Your Team Member Value ProfessionalDevelopment Workshop (PDW) - SWAM

Reviving Rebekah’s Operational Plan

Presentation: SWCRA

Dr. Rhonda Richards

*Distinguished Paper Award andPresentation: Waterhaven Park - SWCRA (Stevens, Loudon,

Richards, Silver)FBD Association Program Chair: ASBE

Vice-President, Programs: ASBEIron Fed - Gaining More Than Muscle Presentation:

SWCRA (Kernek, Ingram & Richards)Session Chair: SWCRA

President Elect: SWCRAHoney Suckle Acres Bed & Breakfast: Multi-Channel

Distribution Strategy for Success Presentation: SWCRA -(Kernek, Richards, Stevens & Silver)

Caked Up! On the Go Presentation: SWCRA (Ingram, Kernek & Richards)

Dr. Lawrence Silver

*Distinguished Paper Award andPresentation: Waterhaven Park - SWCRA

(Stevens, Loudon, Richards, Silver)Turn On, Tune In, Drop In: Psychedelics, Creativity and

Entrepreneurship Presentation: ASBETrack Chair: Student/Embryo - SWCRA

Honey Suckle Acres Bed & Breakfast: Multi-ChannelDistribution Strategy for Success Presentation: SWCRA

- (Kernek, Richards, Stevens & Silver)Rita's Tex-Mex Cafe Presentation: SWCRA

(Stevens, Silver & Bressler)

Dr. Robert Stevens

*Distinguished Paper Award andPresentation: Waterhaven Park - SWCRA

(Stevens, Loudon, Richards, Silver)Track Chair: Strategic Management/Business Policy -

SWCRAHoney Suckle Acres Bed & Breakfast: Multi-Channel

Distribution Strategy for Success Presentation: SWCRA- (Kernek, Richards, Stevens & Silver)

BR Communications, Inc. Presentation: SWCRA(Stevens, Loudon, Ingram)

Session Chair: SWCRARita's Tex-Mex Cafe Presentation: SWCRA (Stevens,

Silver & Bressler)

Dr. C.W. Von Bergen

Love Contracts in the WorkplacePresentation Association for Small

Business and Entrepreneurship (ASBE)

Distinguished Paper Award

From Left With Awards: Dr. Lawrence Silver, Dr. Robert Stevens, Dr. Rhonda Richards,

and Dr. David Loudon

Southwest Case Research Association

Dr. Kendra Ingram (pictured on right) Accepts Program Chair Recognition

Award Southwest Case Research Association

Dr. Luci Parmer (on right) Accepts Vice-President - Membership Recognition Award

from Dr. Rhonda Richards, Vice-President - Programs with the Association for

Small Business and Entrepreneurship

Dr. David Whitlock Presenting at the Association of

Small Business and EntrepreneurshipConference

Presentation: Love Contracts in the Workplace

Author: Dr. C.W. Von Bergen

(not pictured)

Dr. Robert Stevens SWCRA Conference

Pictured from left: Mr. Rodney Leird, Dr. Luci Parmer, and Dr. Lawrence SilverSWCRA Conference

Mr. Robert Howard and

Dr. Kendra IngramSWCRA Conference

Dr. David Whitlock and Dr. Rhonda RichardsSWCRA Conference

This News Brings both Sadnessand Joy Regarding the

Forthcoming Retirement of

Dr. Martin Bressler

Highlighted CareerAccomplishments:

Employed At Sears, Roebuck & CoMerchandise Group as Sales Manager,

Merchandise Control Manager,Assistant Controller

Doctor of Education (1995) University of Sarasota

MBA (1983) - Anna Maria CollegeBA (1980) - Worcester State Universit

Highlighted Education:

Dr. Martin Bressler

Professor of Marketing &Entrepreneurship and Associate VP forAcademic Affairs at Thomas College in

Waterville, ME

Professor of Marketing &Entrepreneurship and DepartmentChair, Houston Baptist University

Professor of Marketing & Management

and John Massey Endowed Chair inEntrepreneurship, Southeastern

Oklahoma State University

Dr. Martin Bressler

AACSB Accreditation Coordinator; TheSmall Business Adviser Major Honors &

Awards; Fulbright Senior Scholar toGermany; Resource Panel Expert to the

1995 White House Conference on Small Business

More than 80 articles in peer-reviewed

journals including the Journal of BusinessStrategy, Global Journal of Accounting and

Finance, Journal of Management andMarketing Research, and Research inHigher Education Journal; Dozens ofTeaching Cases, co-author of several

textbooks and author of teachingmaterials including Test Banks and

Instructor Manuals

We wish you great things for thefuture Marty!!

The Institute for Global BusinessResearch (IGBR) has named a new

award, "The Martin BresslerDistinguished Award." Dr. Bressler isalso the first recipient of this award.

The Martin BresslerDistinguished Award

Department/Faculty Recognitionat SOSU Basketball Game

Dr. Bryon Clark, Interim President (center),

Dr. Teresa Golden (on left), and Dr. Kitty Campbell (on left)

and more!

From Right: Dr. Rhonda Richards, Dr. Teresa Golden,

Vice-President for Academic Affairs, Dr. Kitty Campbell,

Massey Professor/Chair, Dr. Luci Parmer, Dr. Robert Stevens,

Mr. Robert Howard, Dr. Cody Bogard, and

Mr. Keith Baxter, Athletic Director

Mr. Rod Leird (inside right)and Ms. Jennifer Maple (far left)

Were Chosen for National Planning Committee

Jennifer Maple, AdministrativeAssociate to the Vice President ofAcademic Affairs and Rod Leird,

Assistant Professor of Marketing andManagement, John Massey School of

Business were selected to the NationalPlanning Committee for the annualAssociation for Continuing HigherEducation National Conference. 

The association has a membership ofover 1200 educators and represents

approximately 300 colleges anduniversities in the U.S. and Canada.  Theprimary mission of the association is toemphasize the importance of lifelonglearning and excellence in continuing

higher education.

New Faculty Appointment

Dr. Luci Parmer

Dr. Luci Parmer has beenappointed to Associate Professor

with Tenure

Phi Beta Lambda (PBL) students bring lunchto local DAV/VFW.

(from left) Pappy Papin, Commander of theDAV and Chapter Service Officer,

Jaycee McLean, PBL Secretary, Kim Strange, PBL Vice-President, and Gerry VanAmburg, Korean War Medic

Any student regardless of major or level (i.e,undergraduate and graduate) can become a

member Phi Beta Lambda. Contact Dr. Parmer(pictured on right), PBL Faculty Advisor for

more information at lparmer@se.edu

SOSU's Phi Beta Lambda ChapterPartners with Murray State's Phi Beta

Lambda & Business Students for SOSU Recruiting Event

(from left) Mr. Jeremy Rowland, Directorof Admissions & Recruitment, Ms. Sarah

Hughes, Admissions Counselor &Recruiter, and Dr. Luci Parmer (far right)

Phi Beta Lambda (PBL)Students Win Big at

Oklahoma StateCompetitions!!

Phi Beta LambdaOklahoma State CompetitionsSix SOSU students competed in theState Phi Beta Lambda Competitive

Events representing bothundergraduate and graduate students

to include:Lisa Ariosto (MBA)

James Holmes (MBA)Raymond Massingill (BBA)

Sheryl Massingill (BBA)Trinity McReynolds, President (BBA)

Kimberly Strange, Vice-President (BBA)

Raymond Massingill (BBA)- Macroeconomics

- Organizational Behavior & Leadership

Lisa Ariosto (MBA)- Personal Finance

Phi Beta Lambda1st Place State Winners ListedBelow with PBL Competitive

Event Categories

Kimberly Strange (BBA)- Hospitality Management

Trinity McReynolds (BBA)

- Insurance Concepts

Raymond Massingill (BBA)- Management Concepts

Phi Beta Lambda2nd Place State Winners ListedBelow with PBL Competitive

Event Categories

Kimberly Strange (BBA)- Human Resource Management

Trinity McReynolds (BBA)

- Project Management

Phi Beta Lambda3rd Place State Winners Listed

Below with PBL CompetitiveEvent Categories

Featured ProfessorDr. George A. CollierProfessor Emeritus

John Massey School of Business

Academic Background  Ph.D.  Oklahoma State University (1978)M.S.  Oklahoma State University (1971)

B.S.  Purdue University (1963)

Work Experience  Professor Emeritus since retiring in 1994

as a Tenured Professor, John Massey School of Business,

Southeastern Oklahoma State University(1972 -Present)

Corp. Secretary/Treasurer, Collier

Properties, Inc. (1970 - Present), Durant, Oklahoma

Corp. Secretary/Treasurer, Buyer,

Collier Brothers Furniture, Inc.(1965 - 1967), Durant, Oklahoma

Thank you for your continueddedication to SOSU Dr. Collier!

Dr. Parmer Presented "Alternativeand Innovative Exam Formas" atthe Lilly Conference in Austin, TX

Under His WingsNonprofit

Dr. Rhonda RichardsPresident and Director 

Mission: Serve widows andwidowers with excellence in aChrist-centered environment.

Vision: Widows and widowersneed support and without that

support, they isolate and suffer.Research has identified the threeareas of need as social, practical,

and emotional. To meet thisneed, we provide our region witha gathering place for events and

information.

https://www.underhiswings914.org/

The SOSU Accounting and FinanceClub went to the Under His Wings

Ministry in Durant to prepare taxesthrough the Volunteer Income Tax

Assistance (VITA) program.

The students prepared taxes andoffered tax consultations for those

who were there. Club president AshtinGann even spent some time learning

from the quilters!

There were five interns at VITA thisyear who worked hard and completed

almost 500 tax returns to date. VITAwas shut down early due to COVID-19

but students have completed theirinternships.

The Under His Wings ladies arequilting and the Southeastern

Accounting and Finance Club studentsare doing taxes for them throughVITA. You can see a few students

working at the table.

Students Perform ExceptionallyWell in Capsim; a Balanced

Scorecard Business Simulation

Business Policy team members TerriFullenwider, Jaycees McLean, Jordan

Scarberry, Katelyn Self, Zack Walker, ZigaZatezic, and Bryce Hughes from Team

Chester; Kenneth Cone, Benjamin Finet,Sheila Hairrell, Shelby Langston, Michael

Nwosu, Raylee Rogers, and Justin Vasquezfrom Team Ferris; and Brycen Bass,

Bretton Covey, Ellie Flynn, Nathan Hodson,Traci Renbarger, Judy Sanchez-Fernandez,

and Ryan Wilder from Team Baldwinscored up in the top 10% of 2,518 eligible

teams worldwide in the businesssimulation Capsim.

The Balanced Scorecard asks student

managers to consider their business fromfour perspectives: the Customer, Internal

Business, Innovation & Learning, and Financial

An Important Graduation Requirement

All John Massey School of Businessstudents are required to take the Major

Field Test (MFT exam) and earn a passinggrade on the exam which is taken duringtheir final semester at Southeastern. Theexam is part of the Business Policy classand detailed information is available to

students on Blackboard.

Note: Students must meet all requiredprerequisite courses before enrolling in

Business Policy and must be approved bytheir adviser and the Business Policyprofessor. Students take MNGT 4633

Business Policy in their last semester ofstudy. Students must have successfully

completed marketing and finance and begraduating in the semester in which they

enroll in Business Policy.

Current JMSB MBA Online OptionsAACSB Accredited, Complete in 12 months and

No GMAT RequiredMBA with an emphasis in Accounting

MBA with an emphasis in Aerospace LogisticsMBA with an emphasis in Entrepreneurship

MBA with an emphasis in FinanceMBA with an emphasis in General Business

MBA with an emphasis in Healthcare Information SystemsMBA with an emphasis in Human Resources

MBA with an emphasis in ManagementMBA with an emphasis in Marketing

MBA with an emphasis in Native American LeadershipMBA with an emphasis in Safety

MBA with an emphasis in Strategic CommunicationMBA with an emphasis in Women in Leadership

Current JMSB Undergraduate BBA Degrees:

AccountingEntrepreneurship & Small Business

FinanceHospitality Management

General Business Marketing

Management

Questions Regarding the JMSB Degree ProgramsPlease Contact:

Dr. Kitty Campbelll

Massey Professor of ManagementChair, Dept. of Management & Marketing

Interim Chair, Dept. of Accounting & FinanceJohn Massey School of Business

Southeastern Oklahoma State Universitykcampbell@se.edu

Office # 103(580) 745-2494