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S3 Buzz Award 2014

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© Copyright Society3 Group Inc 2013 #S3 S3 Buzz Award 2014
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Page 1: S3 Buzz Award 2014

© Copyright Society3 Group Inc 2013 #S3

S3 Buzz

Award 2014

Page 2: S3 Buzz Award 2014

2 © Copyright Society3 - 2014

San Francisco, CA + 1 (650) 384-0057

Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2014

Buzz for Buzz Award :

38 countries

12 Million reach

Nearly 1,000 supporter

500+ registrations

15,000+ target URL visits

Page 3: S3 Buzz Award 2014

3 © Copyright Society3 - 2014

San Francisco, CA + 1 (650) 384-0057

Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2014

80% of purchase decisions

are influenced by mentions

and recommendations

Page 4: S3 Buzz Award 2014

4 © Copyright Society3 - 2014

San Francisco, CA + 1 (650) 384-0057

Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2014

Marketing transition from

self promotion to

recommendations

Page 5: S3 Buzz Award 2014

© Copyright Society3 Group Inc 2013 #S3

Success Stories

Page 6: S3 Buzz Award 2014

6 © Copyright Society3 - 2014 #Society3

Since we started in February 2013

500+ Buzz Campaigns

Over ½ Million Mentions

Over 5,000 Buzz supporter

Over 5 Million target URL visits

Page 7: S3 Buzz Award 2014

7 © Copyright Society3 - 2014

San Francisco, CA + 1 (650) 384-0057

Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2014

S3-Buzz™ Success Stories

Annual DA Conference European Commission 90+ Million in reach (data by EC) “Trending” on Twitter in several countries

OpenStack Conference 3,000+ mentions Resulting in media coverage Outbuzzing everybody

Cloud War – 7,000+ mentions/day Making the “Top News” on Twitter Outbuzzing the 800 pound gorilla

Page 8: S3 Buzz Award 2014

© Copyright Society3 Group Inc 2013 #S3

How Buzz works

Page 9: S3 Buzz Award 2014

9 © Copyright Society3 - 2014 #Society3

The Problem Society3 is solving

Most customers are happy to talk about you.

Now YOU must help them with a story and a place to share!

Page 10: S3 Buzz Award 2014

10 © Copyright Society3 - 2014

San Francisco, CA + 1 (650) 384-0057

Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2014

S3-Buzz Technology:

The fastest way to

increase mentions

and reach

1) Create a simple story 2) Make it easy to share on networks you prefer with just a few clicks!

Page 11: S3 Buzz Award 2014

11 © Copyright Society3 - 2014

San Francisco, CA + 1 (650) 384-0057

Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2014

Page 12: S3 Buzz Award 2014

12 © Copyright Society3 - 2014 #Society3

Stories and places to share

Page 13: S3 Buzz Award 2014

13 © Copyright Society3 - 2014

San Francisco, CA + 1 (650) 384-0057

Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2014

Sustainable success!Take advantage from new dynamics:

What’s posted on the web,

stays on the web Conventional advertising just evaporates

Page 14: S3 Buzz Award 2014

© Copyright Society3 Group Inc 2013 #S3

Winner of the

2014 Buzz Award

Page 15: S3 Buzz Award 2014

15 © Copyright Society3 - 2014

San Francisco, CA + 1 (650) 384-0057

Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2014

The top 5 Buzz Supporter

Measured by:

1. Level of influence

2. Number of mentions

Page 16: S3 Buzz Award 2014

16 © Copyright Society3 - 2014 #Society3

And the winners are

Jorgen Poulsen Chuck Jones Rick Cordeiro Berrie Pelser Remi Vladuceanu

Buzz Advocates Of The Year

Page 17: S3 Buzz Award 2014

17 © Copyright Society3 - 2014

San Francisco, CA + 1 (650) 384-0057

Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2014

Buzz Master Of The Year

1. Buzz coordination

2. Management Style

3. Successful buzz campaigns

4. Contribution to the

community

Page 18: S3 Buzz Award 2014

18 © Copyright Society3 - 2014 #Society3

And the winner is

Berrie Pelser Buzz Master of the year

Page 19: S3 Buzz Award 2014

19 © Copyright Society3 - 2014

San Francisco, CA + 1 (650) 384-0057

Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2014

The Best Buzz in 2013:

1. Achievement

2. Challenges

3. Level of engagement

4. Reach

5. Success rate

Page 20: S3 Buzz Award 2014

20 © Copyright Society3 - 2014 #Society3

And the winner is

Red Hat

Buzz of the year

Jackie Yeaney

CMO

Page 21: S3 Buzz Award 2014

21 © Copyright Society3 - 2014 #Society3

The winning Buzz in 2013

OpenStack Conference 3,000+ mentions Resulting in media coverage Outbuzzing everybody

Page 22: S3 Buzz Award 2014

22 © Copyright Society3 - 2014

San Francisco, CA + 1 (650) 384-0057

Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2014

In the name of the

winner a very big

THANK YOU

to all supporter of

all the campaigns

Page 23: S3 Buzz Award 2014

© Copyright Society3 Group Inc 2013 #S3

Outlook

Buzz Year 2014

Page 24: S3 Buzz Award 2014

24 © Copyright Society3 - 2014

San Francisco, CA + 1 (650) 384-0057

Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2014

Making the transition from

self promotion to

recommendations

Page 25: S3 Buzz Award 2014

© Copyright Society3 Group Inc 2013 #S3

Startup Program

Page 26: S3 Buzz Award 2014

26 © Copyright Society3 - 2014 #Society3

Page 27: S3 Buzz Award 2014

27 © Copyright Society3 - 2014

San Francisco, CA + 1 (650) 384-0057

Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2014

Launching

Feb 14 gotoStartups.com

Page 28: S3 Buzz Award 2014

© Copyright Society3 Group Inc 2013 #S3

Buzz Award

2015

Page 29: S3 Buzz Award 2014

29 © Copyright Society3 - 2014

San Francisco, CA + 1 (650) 384-0057

Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2014

Buzz Award 2015

1. Top Buzz Advocates

2. Buzz Master of the year

3. Top 5 campaigns by region

4. Best buzz over all

Page 30: S3 Buzz Award 2014

30 © Copyright Society3 - 2014

Thank You

© 2012 Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from Society3 Group Inc. USA

Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057

+1 (650) 384 0057 [email protected]

Society3.com xeeme.com/society3


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