Hammock and Palms

Blogger Outreach

Campaign Summary

October 2014 - December 2014

Our Task

To promote Hammock & Palms through the online

blogger marketing channel. Our primary goal was to

generate prospective customer brand awareness,

drive online reviews & fashion style features

(emphasize Old Fashioned style), while leveraging

the brand equity of the select set of bloggers we

sought to partner with.

Specifics

Introduce Hammock and Palms to new

audiences - fans of pre-selected fashion

bloggers (Tier 2 due to pre-set budget)

Collect real and unmitigated product

feedback

Establish a database of bloggers who will be

good targets for future product reviews (new

releases) and promotion seeding

Capture content for H&P social and web

Blogger Stats Overview

Secured Editorial

Total blog partnerships secured* - 12

Blogger Engagement

Blog page comments - 232

Blogger Facebook engagements - 108

Blogger Twitter engagements - 29

Blogger Instagram engagements - 3,039

Blogger Pinterest engagements - 3

Total Blogger Outreach Social Engagements = 3,411

Estimated Total Online Impressions = 350,000+

(post impressions** & social impressions)

Notes:

*Impressions are based on a formula where we divide all

participating blogs estimated monthly site visitors by 30

2015 Saint Street

Link: http://www.fashiontruffles.com/search?q=hammock+and+palms

Post date: November 19, 2014

Facebook:

# of posts: 1

# of likes: 3

Twitter:

# of tweets: 1

# of favorites: 3

# of replies: 2

Instagram:

# of posts: 1

# of likes 38

# of comments: 2

Photo from blog post:

Excerpt from blog post:

I'm also sporting my new Hammock and Palms sunglasses - so unique and made of 100% natural bamboo. Pretty cool, huh?

2015 Saint Street

Link: http://www.blondebedhead.com/2014/10/red-plaid.html

Post date: November 19, 2014

On-site # of comments: 6

Twitter:

# of tweets: 2

Instagram:

# of posts: 2

# of likes: 79

# of comments: 4

Photo from blog post:

2015 Saint Street

Link: http://www.belledecouture.com/2014/10/indian-summer.html

Post date: October 15, 2014

On-site # of comments: 1

Facebook:

# of posts: 1

# of likes 19

# of comments: 1

Twitter:

# of tweets: 2

# of retweets: 1

# of favorites: 3

Instagram:

# of posts: 1

# of likes: 129

# of comments: 7

Photo from blog post:

Excerpt from blog post:

I'm also really loving these new cat-eye sunnies c/o Hammock and Palms. They are made from 100% bamboo y'all ... isn't that the coolest?

They are super light weight and offer perfect protection with polarized

lenses. Their polarized lenses offer 7 layers of protection. You can read

all about these awesome sunnies HERE!

2015 Saint Street

Post date: October 29, 2014

On-site # of comments: 3

Link: http://www.belledecouture.com/2014/10/activewear-by-boden-bodenonthego.html

Photo from blog post:

Excerpt from blog post:

I'm also featuring another brand I love: Hammock and Palms. You might recognize the name from a post I did a couple weeks ago on the beach,

check it out HERE. They're a sunglasses brand based in Miami, FL that

specializes in sunglasses that are made from 100% bamboo. They also

have polarized lenses that offer 7 layers of protection. You can read all

about this unique brand HERE.

2015 Saint Street

Post date: October 20, 2014

On-site # of comments: 188

Facebook:

# of posts: 3

# of likes: 24

# of comments: 1

# of shares: 1

Twitter:

# of tweets: 4

# of retweets: 4

# of favorites: 5

Instagram:

# of posts: 2

# of likes: 184

# of comments: 35

Pinterest:

# of pins: 3

# of likes: 1

Link: http://redtagchiclosangeles.com/2014/10/20/hammock-and-palms/l

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Excerpt from blog post:

So I cant be any happier to unveil another exciting collaboration with HAMMOCK AND PALMS a very eco-friendly sunglasses brand made from 100%

natural bamboo (so natural and light that it actually

floats!)...It was indeed love at first sight seeing these

two beauties online - the Calypso Crush cat eyes and

the two-toned Banana Daiquiri (both from their

fabulous Island Drifters Collection) which turned to true love as Ive been using both sunnies non-stop since they arrived at my doorstep a few weeks ago.

Plus every pair comes in a fascinating bamboo-

shaped hard case and soft pouch!

2015 Saint Street

Post date: November 14, 2014

On-site # of comments: 12

Facebook:

# of posts: 2

# of likes: 14

Twitter:

# of tweets: 2

# of retweets: 2

# of favorites: 2

# of replies: 1

Instagram:

# of posts: 2

# of likes: 1198

# of comments: 20

Pinterest:

# of pins: 1

# of repins: 1

# of likes: 1

Link: http://tobebright.com/de-nada/

Photo from blog post:

2015 Saint Street

Post date: October 13, 2014

On-site # of comments: 6

Twitter:

# of tweets: 1

# of retweets: 1

# of favorites: 2

Instagram:

# of posts: 1

# of likes: 98

# of comments: 9

Link: http://www.refinedcoutureblog.com/2014/10/in-orchards.html

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Excerpt from blog post:

What really drew me to the brand it's 100% bamboo design that floats on water! Too cool. Now I'll never have to worry about losing

my sunnies to the pool or the ocean...unless of course the waves

sweep it away. I'm actually super picky about sunglasses that I love

because they need to be comfortable yet functional. I'm happy to

say that these sunnies are literally light as a feather! No discomfort

whatsoever yet still super great quality.

2015 Saint Street

Post date: October 22, 2014

On-site # of comments: 1

Link: http://www.iamstyle-ish.com/2014/10/currently-on-my-desk.html

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They are made of bamboo and SO lightweight. They even float so perfect if you are going to be by the water!

Of course I'm not by the water too often but I love the

wood looking frames and how great they look with all my

outfits. We have these crazy bright days when the sky is

super clear and so driving I always need a pair of

sunnies with me. I love that these can go into my bag

without adding weight or bulk. They come with a cute

bamboo case that's cute for display but not for carrying

around. Luckily they also come with a soft pouch so you

can pop in your purse without worrying about them

getting scratched.

2015 Saint Street

Post date: October 21, 2014

On-site # of comments: 1

Facebook:

# of posts: 1

# of likes: 6

Twitter:

# of tweets: 1

# of retweets: 1

# of favorites: 2

Link: http://crystalinmarie.com/hammock-and-palms-island-drifter-sunglasses/

Photo from blog post:

Excerpt from blog post:

Im so excited to introduce you to a new-to-us sunglass brand, Hammock & Palms. When the team at H & P reached out, I knew

the brand would be a great fit with Mikes style. Not only does Hammock & Palms provide comfortable and lightweight sunglasses,

The Drifter Island Old Fashioned pair are 100% bamboo, polarized,

and they float (so cool!). I happen to really love the natural brown

color and texture. Mike says these are the most comfortable and

lightweight pair of sunglasses hes ever tried on!

2015 Saint Street

Post date: October 28, 2014

On-site # of comments: 14

Facebook:

# of posts: 1

Twitter:

# of tweets: 1

Instagram:

# of posts: 1

# of likes: 102

# of comments: 6

Link: http://www.goodbadandfab.com/2014/10/dswstyle-dswshoeenvy-fall-outfit-style.html Photo from blog post:

2015 Saint Street

Post date: October, 2014

Instagram:

# of posts: 2

# of likes: 177

# of comments: 8

Links: http://instagram.com/p/tyMoNUtw9P/?modal=true

http://instagram.com/p/tyUNtfNw8z/?modal=true

Photo from Instagram post:

Excerpt from post:

2015 Saint Street

Post date: October 9, 2014

Instagram:

# of posts: 1

# of likes: 938

# of comments: 5

Links: https://instagram.com/p/t57g9WK39i/ Photo from Instagram post:

Excerpt from post:

2015 Saint Street

Post date: October 9, 2014

Facebook:

# of posts: 1

# of likes: 38

# of comments: 1

Links: https://www.facebook.com/221566097874085/photos/pb.221566097874085.-2207520000.1418675597./860422380655117/?type=3&theater

Photo from Facebook post:

2015 Saint Street