Date post: | 15-Apr-2017 |
Category: |
Marketing |
Upload: | prospect-builder |
View: | 104 times |
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TOP 10 THINGS HUBSPOT CAN DO FOR YOUR SALES AND MARKETING EFFORTS
prospectbuilder.net
Nice to meet you
Lindsay Kelley Prospect Builder@lvkelley
Rachael Plummer HubSpot@RachaelPlummer
What is HubSpot?
HubSpot is inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers.
What is Inbound marketing?
Inbound focuses on creating quality content that pulls people toward your company and product.
The Inbound Methodology
Inbound as told by Advanced Systems
Dave Quint President
Tammy Bedard Director of Marketing
Pain• Large territory• Website wasn’t converting leads• No reporting or way to close the loop• Growth goal achievement moderate,
but not at desired level
Start with attract
Attract phase
STRANGERS
VISITORS
ATTRACT
BlogKeywords
Social Publishing
#1 Blogging
Blogging tool
why
#2 SEO/ Keywords
Keyword Tool demo
#3 Social Sharing
Social Tools Posting
Social Tools – Inbox
demo
CONVERT phase
CONVERT
Landing Pages/ Forms
VISITORS
LEADS
#4 Landing Pages
Landing Pages
Close phase
LEADS
CUSTOMERS
CLOSE
EmailWorkflow/ Nurturing
Lead Intelligence
#5 EMAIL
Internal Editor
#6 Lead Nurturing/ Marketing Automation
Workflow/ Nurture
#7 Lead Intelligence
Lead Intelligence
Lead Intelligence
Path to Conversion
demo
#8 HubSpot Sales &
#9 CRM/ Deal Tracking
Demo
#10 Analytics and ROI
Reporting
Sources
Sources - Organic
Campaign Reporting
Campaign Reporting