16
1
contentsa partner who understands channel management 2
a platform that maximizes engagement 4
incentives that change behavior 6
reporting that sheds light on performance 8
simplification & expertise 10
a global program with a local approach 12
1
We provide support for local, national and global channel programs in more than 130 countries and 26 languages.
channel management
simplifiedwe improve channel ROI & simplify
execution through better insights with a global incentive & channel management platform.
we speak your language
Channel management is inherently complex. To cultivate growth
through channel marketing and incentive programs, you need the
help of a provider who can understand the goals and architecture of
your program.
We have been working with channel managers to refine their program
strategies for 15 years. Whether you need to identify opportunities
to simplify your current program or develop a new strategy from
the ground up, we have the knowledge and resources required for
smooth, intelligent execution.
you need:
a partner who understands channel management
3
We conduct global studies to understand where the channel is and where it is heading.
capture attention — and keep it
We are the channel management provider that can simplify your
program’s complex incentives and reporting needs. Let parago
accelerate partner engagement and participation with our easily
configurable modules, partner relationship management (PRM),
marketing expertise and managed services.
Count on us to deliver a seamless, thoughtful and relevant mix of
partner communications, incentives and content that facilitate
sales-driving behavior.
you need:
a platform that maximizes engagement
5
Our channel platform offers attribute- and behavior-based profiling.
we offer features and functionality that drive partner engagement:
incentives & rewards
contest leader boards
partner communications
certification & eLearning
gamification
drive the behaviors that deliver results
We understand that incenting sales is important, but sales are the end
result of numerous channel behaviors in a complicated ecosystem.
Let parago simplify the execution of your complex, behavior-based
incentives such as overlays, bundles, training and portal participation to
increase sales-driving behavior. Plus, our advanced profiling capabilities
let you deliver targeted reward programs based on profile attributes
such as groups, tiers, roles and more.
Our platform also enables multiple incentive types that facilitate
total financial engagement with your partners, including:
• discounts
• SPIFFs
• points
• MDF
• rebates
you need:
incentives that change behavior
7
90% of channel program participants prefer prepaid cards.
We offer global incentives with local relevance, including:
prepaid cards
gift cards
codes & eCodes
other payment options, including rebates & MDF
merchandise
unique experiences
learn what works — and what doesn’t
Our unique ability to provide an end-to-end platform that offers
a single view across all partner activities gives you insights into
lead-to-sale activities, influential pre-sales behaviors and,
ultimately, true channel ROI.
Interested in which incentive is performing best in a given region or ZIP
Code? Done. Want to identify your best-selling product line within a
specific reseller category? Easy. Need to have a comprehensive report
pulled in time for a meeting? That’s why we’re here.
You have access to real-time reports 24 hours a day through your
company’s online portal. If you’d like, we can also set up standard
dashboard summaries for executives, corporate stakeholders, channel
managers and partners. Need customized reports? Your dedicated
parago Account Management team can deliver the data you need.
you need:
reporting that sheds light on performance
9
Your Account Management team provides insight into best practices for compensation, incentives, program structure and more.
Total users
427 engaged 65active 234
inactive 128
PORTAL SNAPSHOT
User role distribution
50% inside sales
30% outside sales
20% sales engineer
$50K
$40K
$30K
$20K
$10K
$0Q1’13Q2’12 Q3’12 Q4’12Q1’12
FINANCIAL BENEFIT
Q4’12 $27,999
$50K
12 quarter average $32,123
$37,369 Q1’13
Benefit trending
$20,123 rebates & discounts $7,123 spiff reward $10,123 MDF
$37,369Total quarter benefit
2.3%10/01/12—12/31/12 vs 01/01/13—3/31/13
QUARTER-OVER-QUARTER CHANGE
TOTAL PARTNER PERFORMANCE
Q1 2013PARK & CO.
page 1 of 2prepared by Parago, Inc.03/31/2013
Total sales value
$123,782 Q1’13
$107,386 Q4’12
$118,459 AVG
SALES SNAPSHOT
Average sales size
24
1 40
Average sales / participant
4
1 10
Total units sold
2.8%10/01/12—12/31/12 vs 01/01/13—3/31/13
QUARTER-OVER-QUARTER CHANGE
Previous Maximum 271/Q2’10
195unitsPast 12Q
Average 174
Total users
427 engaged 65active 234
inactive 128
PORTAL SNAPSHOT
User role distribution
50% inside sales
30% outside sales
20% sales engineer
$50K
$40K
$30K
$20K
$10K
$0Q1’13Q2’12 Q3’12 Q4’12Q1’12
FINANCIAL BENEFIT
Q4’12 $27,999
$50K
12 quarter average $32,123
$37,369 Q1’13
Benefit trending
$20,123 rebates & discounts $7,123 spiff reward $10,123 MDF
$37,369Total quarter benefit
2.3%10/01/12—12/31/12 vs 01/01/13—3/31/13
QUARTER-OVER-QUARTER CHANGE
TOTAL PARTNER PERFORMANCE
Q1 2013PARK & CO.
page 1 of 2prepared by Parago, Inc.03/31/2013
Total sales value
$123,782 Q1’13
$107,386 Q4’12
$118,459 AVG
SALES SNAPSHOT
Average sales size
24
1 40
Average sales / participant
4
1 10
Total units sold
2.8%10/01/12—12/31/12 vs 01/01/13—3/31/13
QUARTER-OVER-QUARTER CHANGE
Previous Maximum 271/Q2’10
195unitsPast 12Q
Average 174
Total users
427 engaged 65active 234
inactive 128
PORTAL SNAPSHOT
User role distribution
50% inside sales
30% outside sales
20% sales engineer
$50K
$40K
$30K
$20K
$10K
$0Q1’13Q2’12 Q3’12 Q4’12Q1’12
FINANCIAL BENEFIT
Q4’12 $27,999
$50K
12 quarter average $32,123
$37,369 Q1’13
Benefit trending
$20,123 rebates & discounts $7,123 spiff reward $10,123 MDF
$37,369Total quarter benefit
2.3%10/01/12—12/31/12 vs 01/01/13—3/31/13
QUARTER-OVER-QUARTER CHANGE
TOTAL PARTNER PERFORMANCE
Q1 2013PARK & CO.
page 1 of 2prepared by Parago, Inc.03/31/2013
Total sales value
$123,782 Q1’13
$107,386 Q4’12
$118,459 AVG
SALES SNAPSHOT
Average sales size
24
1 40
Average sales / participant
4
1 10
Total units sold
2.8%10/01/12—12/31/12 vs 01/01/13—3/31/13
QUARTER-OVER-QUARTER CHANGE
Previous Maximum 271/Q2’10
195unitsPast 12Q
Average 174
you need:
simplification & expertise
simply stated, we know the channel
We are the only channel provider that offers a full portfolio of
managed services that accelerate time to market and eliminate
your internal workload. Your dedicated Account Management team
coordinates all of the expertise that parago offers, including:
• ongoinggoalsettingthatoptimizesresults
• globalandlocalincentivefulfillment
• researchandinsightsintoyourpartnerprograms
• new-partnerrecruitmentinitiatives
• in-housecreativeservices
• partner-portalcontentupdates
• designanddeliveryofprogramcommunications
11
Our Account Management teams provide highly personal and responsive service — the kind that creates lasting relationships.
worldwide delivery, local execution
If your channel program spans the globe (and it probably does),
you need a channel provider that supports a wide array of partner
engagements that are locally relevant. At parago, we specialize in
managing these international enterprise strategies with:
• regionallynuancedtranslationservicesforportals,communications
and customer service
• locallyrelevantrewardssourcedanddeliveredintoover130countries
• local-currencycashrewardsinto236countriesandterritories
you need:
a global program with a local approach
13
Reward options available for local, national and global delivery include prepaid cards, money transfers, promo codes, merchandise, vouchers and checks.
channel as simple as possible
parago simplifies channel engagement for greater ROI with industry
leading insights and flexible technology through channel incentives,
marketing and partner relationship management. At parago, we:
• serve300+clientswith3millionpartnersworldwide
• deliverbillionsinrewardstomillionsofpeople
• arerankedbyAd Ageasoneofthelargestpromotional,
digitalandCRMagencies
about paragochannel
© 2014 Parago, Inc. All rights reserved. 031214
www.parago.com/channel
[email protected] 866.219.7533
[email protected]+44 118 374 4500
