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Sales Guide V1.00 Andy Wu Jan, 2012. Product Introduction Product Positioning The Use Scenario...

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Sales Guide V1.00 Andy Wu Jan, 2012 DIR-514 Wireless N300 3G Router
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Page 1: Sales Guide V1.00 Andy Wu Jan, 2012. Product Introduction Product Positioning The Use Scenario Competitor Analysis.

Sales Guide V1.00Andy WuJan, 2012

DIR-514Wireless N300 3G Router

Page 2: Sales Guide V1.00 Andy Wu Jan, 2012. Product Introduction Product Positioning The Use Scenario Competitor Analysis.

Product Introduction

Product Positioning

The Use Scenario

Competitor Analysis

Agenda

Page 3: Sales Guide V1.00 Andy Wu Jan, 2012. Product Introduction Product Positioning The Use Scenario Competitor Analysis.

Product Briefing

Page 4: Sales Guide V1.00 Andy Wu Jan, 2012. Product Introduction Product Positioning The Use Scenario Competitor Analysis.

3G internet mode : Support smartphone and over 300 dongles

2 Fast Ethernet Port(1 WAN, 1 LAN) : Flexible Internet option

2* 2 internal antenna : Maximum transmit data rate up to 300Mbps

Wireless N 300 3G Router

Hotspot Internet mode : Easy Share internet anywhere

Travel Size: Easy to take it wherever you go

3G auto-failover: Keep your Internet connection active

DIR-514 Product Introduction

Page 5: Sales Guide V1.00 Andy Wu Jan, 2012. Product Introduction Product Positioning The Use Scenario Competitor Analysis.

PRODUCT POSITION & TARGET MARKETS

Product Position Travel size design and flexible internet options

Easy share 3G/4G(LTE) through modem/smartphone or Wi-Fi Hotspot

internet service

High speed transmitting rate up to 300Mbps with 2T2R 802.11n

Target Market Business Travellers

who requires easy-to-user 3G/4G(LTE) / Hotspot network

setup, reliable network security.

Home Users

who wants to easy Share 3G/4G(LTE) / Fixed Line internet.

Page 6: Sales Guide V1.00 Andy Wu Jan, 2012. Product Introduction Product Positioning The Use Scenario Competitor Analysis.

TRAVEL-SIZE DESIGN

Page 7: Sales Guide V1.00 Andy Wu Jan, 2012. Product Introduction Product Positioning The Use Scenario Competitor Analysis.

The Use Scenario

Page 8: Sales Guide V1.00 Andy Wu Jan, 2012. Product Introduction Product Positioning The Use Scenario Competitor Analysis.

Router mode

One Internet port that allows you to access the Internet by connecting to a fixed-line xDSL/Cable modem.

Page 9: Sales Guide V1.00 Andy Wu Jan, 2012. Product Introduction Product Positioning The Use Scenario Competitor Analysis.

3G/4G(LTE) mode

Connecting to the Internet through a USB 3G/4G(LTE) modem and share the Internet connection.

Page 10: Sales Guide V1.00 Andy Wu Jan, 2012. Product Introduction Product Positioning The Use Scenario Competitor Analysis.

Wi-Fi Hotspot Internet Mode

Picking up Internet from Wi-Fi hotspots at airports, hotels or anywhere with a hotspot.

Page 11: Sales Guide V1.00 Andy Wu Jan, 2012. Product Introduction Product Positioning The Use Scenario Competitor Analysis.

Thank You !

Wireless & Router Product Division


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