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NAME AND ID PLACE OF VISIT

Deepali singh

Amrit venkatesh Aditi jain

Anirban Chakraborty

Rachit upadhyay

Jinit shah Bhadresh

Kharghar

Ghatkopar Dehli

Kolkata

Jabalpur

Badlapur Jaipur

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High volume-low margin business model.

Turnover 15 cr or above(Goregaon Hub Branch)

Location :- (Delhi, Navi Mumbai)

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Branch manager pass the order to the head office

Order according to the availability of the products

Bring products directly from warehouse

Twice in a week

Bring products through company representative.

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Company Ware houseBranches- Vijay

sales

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Location:

Shivnari

Bhandup

Bhiwandi

Reason for choosing these location:

Due to low octroi rates

Low cost of land

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Target is twice or sometimes even thrice.

There is a lot of pressure from the companyrepresentatives and the distribution rate in themarket is competitive which the companydealer offers.

More competition.

Taxation, which favors small retail businesses.

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complexity rapid price changes, constant

threat of product obsolescence and low

margins.

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Usually a companyrepresentative visitsonce or twice a

month.

During Diwali theyvisit once in every 10days.

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He puts pressure on the outlets for attainingthe target.

He sounds monotonous with the product and

forces the outlets to buy the product which isnot demanded by the customer.

Dealers have a perception that the companyrepresentative are irritating at times.

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Discount

Lucky draw coupons

Free gifts

Incentives

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Arrange the products segment wise.

Same category products on the same self.

Arrange according to the size also.

Keeps new products in the front.

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oChallenges/ Pressure

oTarget

o Company representative visit theirplace

o Things which they don't like aboutcompany representative.o

Marketing strategy.

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challenges/ pressure theyfaced

any increase in target for

Diwali company representative visit

things which they don't likeabout company representative

marketing strategy thisDiwali

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challenges/ pressureincrease in targetcompany representative visit

things which they don't likeabout company representativemarketing strategy this

Diwali

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Best products- thrill customers with technology

Best price- Price drives customers and sales

Best service- service is what makes the customer come again

& again.

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