Sales PromotionSales Promotion

Sneha. J. ChouhanRoll no. B111207

Sneha. J. ChouhanRoll no. B111207

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What is sales promotion?

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• Sales promotion can be defined as an activity taken up to boost the sales of a particular product.

• It can include various strategies such as:

1. Distribution of free samples;

2. Offering free gifts;

3. Offering price discounts; Etc.

• Sales promotion can be defined as an activity taken up to boost the sales of a particular product.

• It can include various strategies such as:

1. Distribution of free samples;

2. Offering free gifts;

3. Offering price discounts; Etc.

What is sales promotion? What is sales promotion?

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Purpose of Sales promotion…

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Purpose of Sales promotion: Purpose of Sales promotion: 1. Encourage the customers to try a new

product like giving free samples by the company.

2. Attract new customers.

3. Encourage the customers to use the product or service and make them brand loyal.

4. Counter a competitors promotional activities.

5. To increase the sales volume in a short term.

1. Encourage the customers to try a new product like giving free samples by the company.

2. Attract new customers.

3. Encourage the customers to use the product or service and make them brand loyal.

4. Counter a competitors promotional activities.

5. To increase the sales volume in a short term.

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Types of sales promotions..

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Types of sales promotions: Types of sales promotions:

Consumer PromotionConsumer Promotion

• Retain the customer• Increase repurchase• Loyalty towards the

brand.

• Retain the customer• Increase repurchase• Loyalty towards the

brand.

Trade PromotionTrade Promotion

• Buy more• Better relations• Stock provision during

season off• Display of new product

launch• Competition.

• Buy more• Better relations• Stock provision during

season off• Display of new product

launch• Competition.

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Tools used for Sales Promotion..

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1. Coupons1. Coupons

Are certificates that give buyers a saving when they purchase specified products.

Are certificates that give buyers a saving when they purchase specified products.

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2. Contests2. ContestsInsists customers to participate in the contests held by the company and they are later rewarded on the basis of their skills.

Insists customers to participate in the contests held by the company and they are later rewarded on the basis of their skills.

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3. Demos3. Demos

Used to show the performance capabilities of the product to the consumers.

Eg: At an electronic shop the video quality is being demonstrated to the consumers for their purchase like Croma, Vijay sales etc.

Used to show the performance capabilities of the product to the consumers.

Eg: At an electronic shop the video quality is being demonstrated to the consumers for their purchase like Croma, Vijay sales etc.

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4. Samples 4. Samples Provides the customer to try the product at 0 cost.

Provides the customer to try the product at 0 cost.

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5. Frequent Shopper5. Frequent Shopper

Customer gets benefitted in repeated purchases.

Eg. Membership cards which allot discount offers.

Customer gets benefitted in repeated purchases.

Eg. Membership cards which allot discount offers.

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6. Prize Packs6. Prize Packs

Offer consumers savings off the regular price of a product . Eg: Toothpaste, Toothbrush, etc.

Offer consumers savings off the regular price of a product . Eg: Toothpaste, Toothbrush, etc.

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7. Advertising Specialties7. Advertising Specialties

Are useful articles imprinted with an advertiser’s name given as a gifts to consumers

Ex: Items included pen, key chain, goody bags, t-shirts, caps and coffee mugs.

Are useful articles imprinted with an advertiser’s name given as a gifts to consumers

Ex: Items included pen, key chain, goody bags, t-shirts, caps and coffee mugs.

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Thank you! Thank you!