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SALES SYSTEM ANDREPORTING

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General Data

The companies called on by the Sales Teamindicating categories A, B. C and D dependingon the productivity

Geographical allocation of the companies to theindividual Sales Person and the Sales Manager

Target for each sales person.

Mailing list based on the Data of the universecovered by the Sales for business.

Company Information Sheet

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NEED FOR A MARKETING PLAN

A comprehensive marketing plan shouldbe drawn for each hotel depending on location

competition in the area sources of arrivals

needs of the target audience and

the difference you can make in food andservice vis-a-vis competition

Facilitates drawing up of revenue budget

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Monthly Report - Unit Sales

Manager

Rooms Business secured with room nights, ARR and

Revenue

Business leads with details Competition information on discounts,

promotions for Room and F&B, etc.

Sales Ideas

City Scenario of competition Hotels occupancy, no. of rooms sold, percentage ofoccupancy, ARR and Revenue

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F & B

Banquet Business secured No. of covers,average check and the revenue.

Business leads with details

Competition information on discounts,promotions for F&B outlets

- Sales Ideas & Strategies initiated by

competition Hotels

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Happenings in the City

New Hotel Projects

New Industrial Projects

Forthcoming International Conferences &Exhibitions

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Promotional Plans

Advertising

Food Festivals

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Hotel Specific

Budgets and Actual for the month

Forecast for the following month

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Quarterly Review Presentation by

Unit Sales Manager

Rooms

Budget and Actual for the Quarter vis-a-vis last year

Competition Scenario

Contribution from Top producing companies vis--vis lastyear

Segment wise break-up of room nights against budgetand last year

Sources of arrival for the quarter vis--vis last year

Regional Sales Office contribution for the quarter vis--vis last year

GDS contribution for the quarter vis--vis last year

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Quarterly Review (Contd)

F & B Outlets Restaurants, Banquets & Bar

Restaurants Total Covers, Average Check, totalrevenue, Resident and Non-Resident covers - Budget &Actual Last Year

Bar - Total Covers, Average Check, total revenue -Budget & Actual Last Year

Banquets - Total Covers, Average Check, total revenue -Budget & Actual Last Year. Outdoor catering to beshown separately.

Break up of business from Corporate, TradeAssociations, Government organisations, individuals(like wedding receptions & Birthdays)

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THANK YOU