Callture Confidential

SALES TRAININGPart 1

11/06/2012 Introduction for Partners

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Market Overview

• Global Industry analysts predicts that IP PBX market will reach $9.05 billion by 2015. “Greater operational flexibility, reduced telephony transport costs, and enhanced ability to acclimatize organizational trends will stimulate growth in the worldwide IP PBX market. New and emerging needs to support customer requirements like offsite location support as well as improved disaster recovery and survivability options is expected to cast a shadow over the conventional PBX, propelling sales in the global IP PBX market to $9.05 billion by 2015”

• Insight Research predicts that the demand for business lines will grow at a 25% annual rate between 2012 and 2015. They also note that at the end of 2010, Voip Service providers controlled only 4% of this market.

• According to Gartner end-user research, UC investment currently registers as a top five SMB networking investment initiative for 2012. Gartner expects the SMB market will increasingly exhibit SMB UC investment momentum as the market matures during the next two to three years. SMBs require UC solutions that are easy to install, configure and manage and that do not increase demands on an already lean IT staff. Additionally, SMBs require straightforward pricing and exhibit greater preference for UC solutions that have integrated user and management interfaces.

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Market Positioning & Strategy

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Callture Snapshot

• Callture Cloud-based Business Phone Service Provider with All-Inclusive Low Pricing.

• Fully Integrated and Automated for easy Sign up and Provisioning

• Target Market: Small/Medium Enterprises

• Vision: We are in the business of helping businesses succeed. For our business customers we want to provide a reliable full featured business phone service at the lowest cost. For our partners we want to provide a competitive service that they can market easily and give them the highest commission in the industry.

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Callture

• Cloud-based Business Phone Service to SMEs– Multi-Site, Remote Employees, Offices and Fast

Growing Companies• Fully Managed Business Phone Service

– Voice: Hosted PBX, Dial-tone, Fax, Recording, ACD– Mobile: App for calling, checking voicemail and faxes

• No On-Premises Customer Equipment or Software

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Cloud-Business Phone Service

• Business Phone Service in the Cloud – Cut Cost by Over 60%– No Need for a Technician– Increase Mobility

• Cloud Benefits– Limitless Scale– Access to Advanced Features without the Overhead– Remote and Mobile Workforce

• Reduces Overhead of Multiple Applications

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Seamless Communications

• Voice to any Phone and Location– Auto Attendants, Ring Groups, ACD– Find me - Follow me– Call from Mobile with Business Caller ID

• Voice Mail to Email • Fax to Email• Conference Calling

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Callture Customers100,000+ Customers Depend on Callture

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Hosted versus Premises-Based

Callture Premises-BasedPSTN Charges Unlimited Use and Concurrent

Connection Pay for Concurrent calls, and minutes

Multi-site Networking Centralized, remote administration Uniform dialing plans Features across all locations and

groups

Duplicate Phone Systems and on site staff

Hard to manage dialing plans Limited network features

TCO Fixed Monthly Expense including Unlimited Use

Start Up + Monthly, Annual Higher costs overall- staff & support

Reliability, Resiliency & Survival

Carrier grade platforms Cost borne by service provider Robust geographic redundancy Off site storage: IVR, messages and CDR

High quality only by complex, expensive methods (new network, etc)

Cost borne by enterprise Software reliability & churn remain

issues

Obsolescence Risk Responsibility of service provider Unlimited scale and locations

Responsibility of owner Annual upgrades

Ops & Server Management

Centralized system management Located at CO or data center Multi-function & multi-tenant usage

Disparate management systems Located at customer site Single site, and applications non-

networked

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Callture On-Premise PBX Systems SavingUsers (Staffs) 10 10 Up-Front Cost Investment to buy Hardware PBX Free $2,000 $ 2,000.00 Phones to work with Pbx $ 1,000 $1,500 $500

Setup and implementation per location Free $500 $500Number transfer/porting Free $100 $100Phone configuration Free $500 $500 $ 1,000 $4,600 $3,600Monthly Cost PBX software licenses Free $60 $60

All Inclusive pricing with business class features $ 195.00 Not available

Unlimited local and long distance calling Free $100 $100Unlimited Internet fax Free $50 $50Local numbers for each user Free $5 $5Toll-free number and minutes Free $45 $45

Feature and funtionality updates and upgrades Free $50 $5024/7 live support Free $200 $200Contracts None Long term contracts Total Monthly Cost $ 195 $510 62%Total Cost in Year 1 $ 3,340 $10,720 69%Total Cost in Year 2 $ 2,340 $6,120 62%

Total $ 5,680

$ 16,840 66%

Comparison – Callture vs Pbx

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End-to-End Turnkey Solution

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System Features• Unlimited Domestic Calls• Pre-Config Phones• Internet Fax• Conference Calling• Memo-on-Call • Enhanced Voice Mail• Extensions• Call Blast/Call Hunt• Over 40 Features

Internet Fax• No Fax Machine• Separate Number• Faxes are Emailed• Send Faxes Online• Faxes are Archived• Memo-on-Call • Extensions• Call Blast/Call Hunt• Music-on-Hold

Auto Attendant• Custom Main Greeting• Unlimited Extensions• Follow-Me Features• After Hours Mode• Voice Studio• Voice Mail• Extensions• Call Blast/Call Hunt• Music-on-Hold

Cost Savings• No Up-Front Cost• No Maintenance Cost• 60% Savings on Line Cost• Save on International Calls• Lowest Price Guaranteed

Why VoIP• Cost Savings• More Features• Faster Activation• Scalable Solution• No Contracts

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End-to-End Turnkey Solution

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Sign Up• Sign up clients easily online with your ID• 60 days with cookie tracking• Get client under your ID even if they call

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Fees - You keep the overages

Callture does not charge any activation or RESPORG fees. You keep all the revenues.

Suggested Retail Pricing:• $15 NRC activation fee per seat• $15 NRC porting per toll free number• $2 NRC porting fee per DID• $30 per Vanity Number

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Demonstration

Callture – Partner Log-in Site

Access the Partner’s PortalAccess User DashboardUser and Administrative videos

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Marketing Tools for Callture

• Customer Qualifier Form – Keeps you on Task• Detailed Feature Comparison• Callture Brochures• VAR Pitchbook• Datasheets, Case Studies, Product overview• Callture website• Excel based Quote Generator• Pricelist

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Highlighted Features

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Business Voice

• Comprehensive Hosted PBX– Reduced CapEx, Low TCO, Tight UC Integration

• Unlimited US Calling• Non Blocking Service• Auto Attendants• Ring Groups• Extension Dialing• Music on Hold• ACD• Mobile and Remote Integration

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Business Class Voicemail

• Extension Voicemail• Ring Group Voicemail• Voicemail to Email• Voicemail Notification Via

Email• Voicemail Attached as

a .Wav file• Information Mailbox• Voicemail Distribution List

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Unified Messaging

• Voicemail to Email• Mobile Message• Voicemail Web Playback• Voicemail Forwarding

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Callture Call Center Services

• Provides one number access into organization

• Comprehensive Auto Attendants• Non blocking call queuing in the cloud• Non blocking calling and unlimited

calling!• Remote Agents• Groups regardless of geography

– Skill, location, levels

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ACD Features

• Calls can be distributed in a number of algorithms– Ring All / Next Available / Skills Based / Random /

Longest Idle

• Special ACD settings offers callers– Queue position announcement, Caller and Wait Time– Choice to leave voicemail– Customer election to be Called Back– Allows for unique music/advertising on hold

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Audio Conference Bridge

• Personal Audio Conference Bridge– Hold Audio Meetings with Large Groups

• Each User Unique Password Protection• Call Detail Records• Extension and Optional DID

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Callture Services

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Callture – Virtual Phone System

• Hosted PBX Service• Business Voicemail

– Unified Messaging Voicemail to email

• Extension Dialing• Recording• Caller ID• Forwarding / 3 way calling / Transfer / DND• Intelligent Call Routing Find Me Follow Me• 300 Free Minutes with Toll Free Calling

Price: $9.95/month

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Callture – Business Phone Service

• Unlimited Business Calling• Business Voicemail

– Unified Messaging Voicemail to Email

• Extensions• Main Greetings • Recording• Caller ID• Forwarding / 3 Way Calling / Transfer / DND• Intelligent Call Routing Find Me Follow Me • Unlimited Faxing• Conference Calling

Price: $19.50/month

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First Thirty-Days

• 30 days Free Trial!• All users will have access to ALL Callture

features for every seat• Users will not be charged for the additional

features that they use

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Thank you!