Sales support that matters

2014 is the year for MOBILE CRM

Sales support that matters

A mobile work force and stationary solutions?

Meetings Travelling Admin in office

Pre-2014 way of working in sales on the field, the web and computers

Sales support that matters

Smartphones, tablets and smart mobile devices have made how and when we access data much easier. With new functionality constantly multiplying the ease with which we can access and use data, mobile technology is set to increase its involvement in our everyday lives, both professionally and personally. As a private person we are used to be able to access many services directly from our smartphone or tablet. The mobile device is the first thing we fire up in the morning and the last we put aside before going to bed. It is there, right next to us almost all of our awake time.

MOBILE & MOBILITY IS HERE TO STAY

Sales support that matters

Being mobile has made our lives so much easier in so many aspects, that’s why we love our mobile devices so much. Now its time for business software like CRM to take the same leap as we already did several years ago privately. Mobile apps are fantastically accessible and useful and because of that, they are continuously spread in the business software world.

MOBILE CRM IS HERE TO STAY

Sales support that matters

Now the time has come to CRM. Working in sales and other very mobile professions today is sometimes very heavy due to the lack of mobile support. Many CRM providers has tried to convert their web applications to mobile, with little success. Its not about just showing off on a new screen. Being mobile is not just about being on a mobile platform. Being mobile means you act and behave differently compared to sitting behind a desk with a big screen, a keyboard and a mouse at hand.

HOW MOBILE TRENDS AFFECTS CRM

Sales support that matters

Being mobile as a CRM provider therefore means designing your CRM software from scratch with mobile in mind. It also means building native for mobile devices, to be able to use all those mobile features as the device provider gives you. In 2014, Gartner Research predicts mobile CRM will grow by 500%! Earlier this year, Gartner noted there are approximately 200 CRM apps available and they are expecting this number to grow to 1,200 by 2014, making mobile apps one of the fastest growing trends in CRM. Those providers building truly mobile systems will be the ones the users will choose, just having an app isn't just going to be good enough 2014.

Mobile  CRM  Apps  To  Grow  500%  By  2014  As  Market  Turns  With  Decline  In  PC  Shipments,  2013,  Alex  Williams,  hIp://techcrunch.com/  Gartner’s  Top  IT  PredicOons  for  2014:  BYOD  and  Cloud  CompuOng  to  Take  Over,  Oded  Moshe,  November  2013,  hIp://www.sysaid.com/  

Sales support that matters

As the mobile expansion takes hold, it will have an impact on the traditional ways CRM is accessed. We’ve already seen PC shipments fall and it’s expected that this trend will continue as mobile devices become more powerful and internet connection spreads and advances. In some parts of the world the first thing people get is a smart mobile device, they just jumped the PC stage. If you only have access to a mobile device and the business software you need isn't there, you have a problem. These people don’t look for web solutions, they want a modern mobile solution accessible anywhere at any time.

Sales support that matters

A mobile CRM makes prospects and customers available 24/7, meaning successful companies must make allowances to handle key tasks, whenever, wherever. Via mobile CRM, your sales staff can stay on top of tasks, arrange their calendars, collaborate with others and monitor Key Performance Indicators, all while on the run in the field! A really mobile CRM is also intelligent and knows where you are, knows when your meetings finish, how your pipeline looks like etc. and comes with proactive suggestions and questions depending on the situation. It is also integrated with your normal apps like mail, calendar and maps.

HOW MOBILE WILL BENEFIT CRM

Sales support that matters

!   Do you have many colleges on the field? !   Do many of your colleges commute to the

office? !   How many of your colleges have

smartphones or tablets? !   Do you have people working from home or

other locations than your office? !   Do you have clients in different time

zones? !   Do you need to collaborate within sales? !   Do you have many meetings and tasks

with people outside the office? !   Do you need to track you phone calls !   Do you need real time and 24/7 access to

updates on performance?

RELEVANT QUESTIONS TO ASK

If you answered yes on most questions to the left, you need a truly mobile CRM.

Sales support that matters

Makes sales become mobile

www.salesboxcrm.com