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Big Data, B2B & SMEs: Impossible ménage à trois? Prepared for
Big Data, B2B & SMEs: Impossible ménage à trois?
Prepared for
About SalesClic
About SalesClic
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! Sales pipeline visualization, analysis and forecasting
! Integrates with Google Apps, Highrise and Salesforce
! Winner of Customer Choice Award for Analytics on the AppExchange
! More than 100 clients and 700 users worldwide
Ménage à trois
At first glance, Big Data is hardly relevant to B2B SMEs
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! They don’t have gigantic sales volumes
! They don’t care about consumer trends
! They don’t run sophisticated supply chains
! They don’t have hundreds of channel partners
What is really new about Big Data?
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! Internal vs. external
! Structured vs. unstructured
! Static vs. dynamic
! Examination vs. visualization
Leveraging external data: You are not that unique
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! 2 decisive advantages of SaaS: - Multi-tenancy - Web services
! Pooled user data delivers super-relevant insights
! Data mash-ups unearth unexpected opportunities
Leveraging unstructured data: Relevant at last?
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! A revolution 15 years in waiting
! Unstructured is now everywhere
! The technology is more accessible
! Interesting but not decisive? - Two examples: WriteThatName and
Lattice Engines
Leveraging dynamic data: Technical challenges
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! Big + Real-time = Headache
! Web technologies are evolving to adapt
! Time is relative - Information type - Platform
Leveraging complex data: The power of mental models
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! SMEs can’t afford data analysts
! “Don’t make me think” - UI design and the snooker allegory
! Pretty charts are not enough - Role models: cartographers
! The more data the less reports?
What should you do?
Basic requirements for an advisor of B2B SMEs
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! Know the use cases of big data
! Know the main data sources - Open data, SaaS, news feeds.. - Be creative!
! Know the SaaS providers - “Buy vs. Build” is over – Buy won
Contact
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THOMAS ORIOL Director
Nimble Apps Limited – Dublin Nimble Apps SAS – Paris M +33 6 63 28 27 18 [email protected]
www.salesclic.com ---------------
