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Salesforce Marketing Cloud Release Highlights April – June 2019
Salesforce Marketing Cloud Release Highlights
April – June 2019
About this document
The following document outlines some of the features, enhancements and functionality included in the
Salesforce Marketing Cloud releases in April and June 2019.
For more information visit the Salesforce Website.
References :
Marketing Cloud April 2019 New Feature Overview
Marketing Cloud June 2019 New Feature Overview
Platform Updates
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Marketing Cloud Set Up Features & new look
• Centralized administration for searchable
admin pages
• Consistent experiences across Salesforce
products
• Resources carousel for quick access to
administration resources
• Dashboard metrics to measure usage,
operational health and monitor key business
performance
• Easily access Setup to manage feature
settings, manage Send Time Optimization,
Einstein Content Tagging
Admin
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Security Admin: Audit Logging
• New Audit logs available
with free and premium
options
Security Admin
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Transactional Messaging for SMS
Deliver Critical SMS Messages with
Real-Time Tracking
• Real-time Email and SMS
engagement
• View all customer messages with a
single platform
• Connect applications to a robust
messaging service
• Provide a connected customer
experience
Marketing
8
Deployment Manager
New tool released to migrate Marketing
cloud assets from one Account/Business
unit(BU) to another Account/BU
• Streamline your development lifecycle
by promoting between Dev, Test, and
Production
• Easily onboard new Enterprises and
Business Units
• Quickly distribute centralized
campaigns to other accounts
• Journey and Data Extension Schema
definition
Architects/PM
Email Studio
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ACTION REQUIRED: Domain Verification
A phased project to add guardrails for verifying “From Email Address” sent from Marketing Cloud
Marketing
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Contacts Counts Report Category Detail
See More Metrics on Total Distinct Contacts to
easily control the number of contacts you are
paying license for.
• Easily keep track of Contacts counts across
email, mobile, and data syncs.
• Improved the Contacts Counts
• Report by adding in:
• 3 new fields for mobile ( channel level
subtotals)
• 3 new fields for data sync subtotals
• Improved field labels
Admin
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New fields available in Contact Count Report
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Sitecore Data Connector for Marketing Cloud
Bring Sitecore Content and assets into Marketing Cloud
• Brings Sitecore audiences and web behavior data to
the Marketing Cloud
• Drives content consistency across web and
messaging and improving efficiencies and
effectiveness for cross-channel experiences
• Improves personalization, segmentation, and
automation allowing users to create more targeted
and engaging messages
• Orchestrate cross-channel content with ease while
also creating more meaningful dynamic content,
audiences, and interactions
Email Specialist
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Audience Segment Lists synced through Sitecore Connector to Marketing Cloud
Content Builder
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Einstein Content Tagging
Simplify the Search Process for image assets by
Auto-Tagging Content
• Drive productivity and efficiency by auto
tagging content to help stay organized
• Keep image assets organized and searchable
with automated content tagging using
Google Vision’s image recognition
• Automated tags and metadata keep content
organized and drive the potential for
automation within Content Builder
Email Specialist
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Content Builder Asset URLs
• Define the URL of an uploaded asset by
leveraging the name instead of a random
GUID
• Useful for those who create emails from
paste HTML and want to know how to
reference assets like images before
uploading all content
Email Specialist
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Searching for assets auto tagged by Google Vision API
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Dropbox for Salesforce Marketing Cloud
Connect Dropbox Files to Content Builder
• Streamline collaboration on marketing
assets to quickly and easily deliver next-level
customer experiences
• Improved workflows and enhanced
collaboration with both internal and
external stakeholders
• Enable access to marketing assets, even if
your team/partners don't have a Dropbox or
Salesforce account
Email Specialist
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Assets sync From Dropbox to Marketing Cloud
Journey Builder
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Journey Analytics Dashboard
View a journey’s aggregate email performance
metrics
• Engagement data includes delivery, open,
click and unsubscribe metrics
Marketing
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Journey Builder Shared Templates
Replicate Common Journey Use Cases across
geographies and sub brands
• Easily and efficiently share common
journeys across geographies and sub-
brands
• Flexibility to create your own journey
templates
• Save instructions that can be viewed by
users of your template across the org
Marketing
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Enhanced Journey Validation
Address Journey Validation Errors More
Efficiently
• Click on a validation error to pan the canvas
to the impacted activity
• Click to edit activities directly from the
validation results panel without losing
context, and then revalidate
• Guided workflow from Validate to Test
Marketing
Mobile Studio
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Mobile Subscriber Preview
Preview the personalized mobile push message
that will be sent to a subscriber in a data
extension
Mobile Marketing
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In-App Messaging for Mobile Apps
In app messaging now available with Mobile
Push
• Educate opted out users of the benefits and
reasons to allow push notifications; Inform
your most engaged users of new products and
app upgrades
• Easy Content Creation - Save time creating
content with easy-to-use Content Builder
templates
• Part of the Journey - Incorporate in-app
messaging into an omnichannel experience
Mobile Marketing
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Einstein
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Einstein Engagement Frequency
Discover the optimal range of emails to send
that drive the highest engagement
• Adjust messaging cadence based on the data:
• Create data extensions for over and under-
messaged subscribers
• Suppress (cap) individuals receiving too many
emails
• Target under-engaged subscribers with
additional offers
Marketing
FEATURE
ADOPTION
RECOMMENDED
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Einstein Send Time Optimization
Deliver Emails at Peak Time of Engagement for
Subscriber
• Simplifies and automates the way marketers
do this today with filters and queries
• Increases engagement with messages by
optimizing delivery for each subscriber rather
than overall audiences
Marketing
FEATURE
ADOPTION
RECOMMENDED
Advertising Studio
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Advertising Studio Integration with Google Customer Match (GCM)
Increase Your Return on Advertising Spend with
Google Advanced Match.
• A user can now match on email and phone
number; as well as mobile ID, mailing address
and user ID.
• By supporting phone number, customers have
a better chance at increasing match rates and
eventually achieving a higher ROAS
Marketing
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Journey Builder Advertising Campaign Stats
Get Metrics on Ad Campaigns within the
Platform
• Users can now get metrics on the health of
their Journey Builder Ad campaigns without
leaving the platform
• Understand if an ad campaign launched
successfully, if it is active/delivering, and
helps improve overall campaign ROI
Marketing
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We’re here to help
The Marketing Automation team at Davanti are equipped to help you
adopt any of these new features. Contact us via email:
