Partner Marketing Power Hours

Why Power Hours?

• Introduce marketing experts

• Inspire awesome marketing

• Provoke community and collaboration

• Be available on a regular basis

• Create a ton of great on-demand content

• Build a killer FAQ

What’s in store for today?

• Customer Marketing Insights and Q&A with Mai Tran

• Salesforce Marketing Updates with Becky de Loryn

• AppExchange Listing Review with Kat An

• Open Q&A

Welcome Mai (Tran) Green

Mai started her Salesforce career in 2009 on the Strategic Events team. A social connector and storyteller by nature, Mai was drawn to the transformational success of Customers. Mai initiated the first immersive Customer Company experience with Trunk Club at a Salesforce World Tour event in 2013, and since then has built the Dreamforce Customer Success Showcase from the ground up. Mai's team is entirely focused on customer engagement and marketing, including the expansive online Customer Success Stories showcase and Customer Hero program.

Marketing Hero: My cousin and mentor, Theresa Tran

Favorite Book: ‘How to Win Friends and Influence People’ by Dale Carnegie

Favorite Blog: My flipboard that trends with the latest business, tech, style, fashion, food, and travel news

Customer Engagement & MarketingCelebrating customer success to drive innovation and growth.

Mai Tran Green | Director, Customer Engagement & Marketing | Salesforce

mtran@salesforce.com | @maitran

Customer Success Storiessalesforce.com/customers

The Customer Hero ExplosionCelebrating success through the faces of visionary leaders.

Run Your Business From Your Phone CampaignWall Street Journal and The Economist

“Now our global sales team can

create customer relationships

instantly from anywhere.”

– Jeremy Stoppelman, CEO

The Customer Hero ExplosionCelebrating success through the faces of visionary leaders.

Hero Success Everywhere

First Ever Customer Experience with Trunk ClubSalesforce Chicago World Tour in April 2013

Customer Company Showcase Dreamforce 2013

Watch the sizzle reel: bit.ly/customersdf13

Customer Success ShowcaseDreamforce 2014

THE PLAYBOOK BEHIND THE SUCCESS OF

SALESFORCE.

Build Street Teams and Leverage Testimony

MC Hammer

Make Every Customer a Member of Your Sales

Team

Success Is the Number One Selling Feature

Harness Customers’ Ideas

[Left to Right] Beth Wozniak, Honeywell • Jeroen Tas, Philips Healthcare • Ulrik Nehammer, Coca Cola Germany • Rosetta Lue, City of

Philadelphia • JoAnna Sohovich, Stanley Black & Decker

Make Everyone Successful

Don’t do this.

Thank you

Partner Marketing Power Hours

Q&A with Mai Tran

Partner Marketing Power Hours

Marketing Updates: week of 2/13/15

• Continued focus on Customer Marketing through March

• Next up: Product Marketing, Campaigns, Inbound Marketing, Event Marketing

• Register by week so we can get reports.

• This is about you – help us shape the experience!

More Power Hours Fun Coming Soonp.force.com/powerhour

Date Insights Speaker Company Topic

25-Feb Aaron Bird Bizible Customer Experience & Reviews

4-Mar Erica Kuhl Salesforce Customer & Advocate Communities

11-Mar Noah Fleming Evergreen Author Cultivating Loyalty

18-Mar Mark Organ Influitive Creating a Great Customer Showcase

25-Mar Kristy Sharrow LevelEleven Creating Personas and Connetions

Get Engaged in the Partner Communitypartners.salesforce.com

• Ask your questions in the Partner Marketing

Group with 100s of other partners

• Enjoy the incredibly helpful nature of our partner

community

Follow Us on Social

Partner Communications:

• Twitter: @partnerforce

• Facebook: salesforcepartners

• LinkedIn: /company/salesforce-partners

Customer Communications:

• Twitter: @appexchange

• Facebook: appexchange

• LinkedIn: company/appexchange

• Youtube: /appexchhange

Get Ready to Hit the Road with Salesforcesalesforce.com/events

• Salesforce World Tour starts in Melbourne

on March 10th

• X+ events planned for FY16.

• Sponsorships: p.force.com/sponsorships

• isitdreamforceyet.com (209 days!)

Promote your App with AMPp.force.com/amp

• AMP = AppExchange Marketing Program

• Q1 & Q2 Sales underway

• Select offerings will be made available to SI

partners. Be sure to complete the AMP

Interest form to be among the first to know.

Stay Up-to-Date on our Blog and eBooks

• Massive channel for content and leads

• 100s of contributors

• Best way to keep up with hot topics

• Great AppExchange customer-facing blogs

and customer stories

Partner Marketing Power Hours

ListingReviews

Make a Good First Impression

Put Your Best Foot Forward

Direct attention with your

banner and first screenshot

Gate your video

Be upfront about pricing

Use your words wisely

Tell a Story with Your Screenshots

Use call-out bubbles and descriptors to train the viewer’s eye and set context.

Increase Listing Activity by Uploading Content

Engage with Reviews

Partner Marketing Power Hours

Q&A with the Team