Why Power Hours?
• Introduce marketing experts
• Inspire awesome marketing
• Provoke community and collaboration
• Be available on a regular basis
• Create a ton of great on-demand content
• Build a killer FAQ
What’s in store for today?
• Customer Marketing Insights and Q&A with Mai Tran
• Salesforce Marketing Updates with Becky de Loryn
• AppExchange Listing Review with Kat An
• Open Q&A
Welcome Mai (Tran) Green
Mai started her Salesforce career in 2009 on the Strategic Events team. A social connector and storyteller by nature, Mai was drawn to the transformational success of Customers. Mai initiated the first immersive Customer Company experience with Trunk Club at a Salesforce World Tour event in 2013, and since then has built the Dreamforce Customer Success Showcase from the ground up. Mai's team is entirely focused on customer engagement and marketing, including the expansive online Customer Success Stories showcase and Customer Hero program.
Marketing Hero: My cousin and mentor, Theresa Tran
Favorite Book: ‘How to Win Friends and Influence People’ by Dale Carnegie
Favorite Blog: My flipboard that trends with the latest business, tech, style, fashion, food, and travel news
Customer Engagement & MarketingCelebrating customer success to drive innovation and growth.
Mai Tran Green | Director, Customer Engagement & Marketing | Salesforce
[email protected] | @maitran
Run Your Business From Your Phone CampaignWall Street Journal and The Economist
“Now our global sales team can
create customer relationships
instantly from anywhere.”
– Jeremy Stoppelman, CEO
[Left to Right] Beth Wozniak, Honeywell • Jeroen Tas, Philips Healthcare • Ulrik Nehammer, Coca Cola Germany • Rosetta Lue, City of
Philadelphia • JoAnna Sohovich, Stanley Black & Decker
Make Everyone Successful
• Continued focus on Customer Marketing through March
• Next up: Product Marketing, Campaigns, Inbound Marketing, Event Marketing
• Register by week so we can get reports.
• This is about you – help us shape the experience!
More Power Hours Fun Coming Soonp.force.com/powerhour
Date Insights Speaker Company Topic
25-Feb Aaron Bird Bizible Customer Experience & Reviews
4-Mar Erica Kuhl Salesforce Customer & Advocate Communities
11-Mar Noah Fleming Evergreen Author Cultivating Loyalty
18-Mar Mark Organ Influitive Creating a Great Customer Showcase
25-Mar Kristy Sharrow LevelEleven Creating Personas and Connetions
Get Engaged in the Partner Communitypartners.salesforce.com
• Ask your questions in the Partner Marketing
Group with 100s of other partners
• Enjoy the incredibly helpful nature of our partner
community
Follow Us on Social
Partner Communications:
• Twitter: @partnerforce
• Facebook: salesforcepartners
• LinkedIn: /company/salesforce-partners
Customer Communications:
• Twitter: @appexchange
• Facebook: appexchange
• LinkedIn: company/appexchange
• Youtube: /appexchhange
Get Ready to Hit the Road with Salesforcesalesforce.com/events
• Salesforce World Tour starts in Melbourne
on March 10th
• X+ events planned for FY16.
• Sponsorships: p.force.com/sponsorships
• isitdreamforceyet.com (209 days!)
Promote your App with AMPp.force.com/amp
• AMP = AppExchange Marketing Program
• Q1 & Q2 Sales underway
• Select offerings will be made available to SI
partners. Be sure to complete the AMP
Interest form to be among the first to know.
Stay Up-to-Date on our Blog and eBooks
• Massive channel for content and leads
• 100s of contributors
• Best way to keep up with hot topics
• Great AppExchange customer-facing blogs
and customer stories
Put Your Best Foot Forward
Direct attention with your
banner and first screenshot
Gate your video
Be upfront about pricing
Use your words wisely
Tell a Story with Your Screenshots
Use call-out bubbles and descriptors to train the viewer’s eye and set context.