ISSUE II

internshipinternship

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CONTENT PAGE4

Welcome message from the editors

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Credits

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“I’ve never actually had an internship” - Arianna Lucente

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I, THE MARKETER: I, THE AD-WOMAN - Christian Teo

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Networking tips - JENNY JACOB

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Interview with Sophie Nestel

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The Postal service

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MANAGING ONLINE PROFILE - IMPLICATIONS FOR JOB

APPLICATIONS - kevin ma

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Commentary: Madmenship - CHRISTIAN TEO

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STREETSMART HELPING THE HOMELESS

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QUOTE

WELCOME TO ISSUE 2!!!

This week SAMMPress explores what it means to look for and undertake an internship. Things to look out for this edition are anecdotes and expe-riences from real people working in the industry, as well as some useful facts and tips to get you started on the job hunt. The team is also pleased to have Sophie Nestel, Emerging Talent Programs Manager at Coles, share some of her thoughts on graduation and internship. Without further ado,

please enjoy the internship issue.

For those who missed out on Issue 1, the theme of “Back to School” looked into how different tertiary institutions use their marketing strategies to

target prospective students. You may view the previous issue here:

http://issuu.com/sammpress/docs/samm_press_1

ENJOY!

Disclaimer: The views expressed belong to the author and are not necessar-ily shared by the Students’ Association of Management and Marketing or the

Faculty of Business & Economics at the University of Melbourne.

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SAMMPress Editorial Team:

Christian Casimir TeoDinh TruongJenny Jacob

Kevin Ma

Special thanks to:

Contributors:

Arianna LucenteSophie Nestel

Sue Qi

Design Team:

Khanh PhamMonika Briedyte

The Communications Team is constantly on the lookout for ways to improve SAMMPress and produce better content for our read-ers. Please email us with any feedback or suggestions you have re-garding our publications at communications@unimelbsamm.com.

Additionally, please contact us at the above stated email address should you be interested in writing or advertising on SAMMPress and would like to receive more information regarding the publication.

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Fetching coffee, stuffing enve-lopes and photocopying docu-ments. Ah, the coveted intern-ship. At least, the internship in my mind. I’ve never actually had an internship. My perception of what one would be like dis-suaded me from applying for any throughout my studies. The idea of performing menial tasks for lit-tle to no pay repulsed me. Firstly, it’s kind of illegal. Secondly, it’s demoralising. And thirdly, it’s just plain boring! Internships totally suck. My self-righteous indignation al-lowed me to boycott internships altogether. But it also blinded me. I missed out on all of the op-portunities and positive things that can come out of doing one. Most internships are unpaid. That’s the sad truth. This could be for a number of reasons. Perhaps the company you are working for

is a start-up and simply doesn’t have the budget to pay you. On the other hand you could be working for a well-established organisation that does have the budget to pay you, but won’t because they know students and fresh graduates are struggling to gain experience in a tough job market. If you quit, they’ll find another sucker to do the work for free. Let’s call this… exploitation. Thankfully, some internships are paid. Hooray! Keep in mind how-ever, that you could be doing a paid internship for a horrendous company, or an unpaid intern-ship for an amazing one. Money matters, but it’s not the most important thing. The people you work with are key. The company’s formidable head honcho, the sassy woman from HR, and the snivelly mail-room temp. While at times it may seem like you’re not learning any new skills or gaining real

experience, you are building a network of professional contacts in an industry that you hope-fully want to launch your career in. Each person in the company has a valuable role and a unique perspective in the industry. Be open-minded, approachable and resourceful. You never know what nuggets of wisdom they might hold, or if they can help you further down the track. And hey! Maybe the other wide-eyed intern you met near the photo-copier likes watching Suits as much as you do. Internships are a great place to make friends. The two of you could be quoting Louis Litt, playing tennis at the club, or mudding at a spa retreat in no time. Apart from the exploitative qualities that I associate with internships, my lack of knowl-edge on where to find them and how to approach organisations discouraged me. The university’s Careers & Employment website is

“I’VE NEVER ACTUALLY HAD AN INTERNSHIP”

Arianna Lucente

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Arianna is the former Director of Events at the Students’ Association of Management and Marketing. She graduated from The University of Melbourne last year with a Bachelor

of Arts, majoring in Media and Communications and a Diploma in Languages in Spanish. She is currently the Assistant Editor for music blog art felicis, and writes for fashion website FASHIONIZER.tv. When Arianna’s not busy sending Snapchats of her kooky brother or watch-ing YouTube makeup tutorials at home, you can find her taking notes at live gigs, or ordering cheese platters at restaurants. Read her articles at https://ariannalucente.contently.com/ and follow her professional career at http://www.linkedin.com/in/ariannalucente.

a great resource for students. You can find job postings for internships and graduate programs, as well as informa-tion about upcoming career expos, interview tips and templates for cover letters and résumés. While some companies offer annual internship programs, these are often extremely competitive because they are well known and heavily ad-vertised. If there’s an organi-sation that you’re interested in, but can’t seem to find any internship opportunities for, just email and ask! Students from The University of Mel-bourne are highly regarded, and the company you con-tact will be impressed that you are seeking them out. You can usually find com-pany contact details on their website. Worst case scenario, you can’t land an internship and you’re

stuck working at the cof-fee shop around the corner. Don’t worry, I’ve been there. In this role, you’re learning something called “transfer-able skills”. Taking orders and washing dishes? Sure. These tasks can be mind numbing, but you can jazz them up on your résumé by slapping on labels like “customer ser-vice”, “interpersonal skills”, or “knowledge of operational functions”. If working in a coffee shop isn’t your thing, you can volunteer at a soup kitchen, coach your little brother’s basketball team, or join the committee of your favourite student club. You’re gaining experience doing something, and it will make you look like a well-rounded and proactive candidate. Get a LinkedIn profile and always keep your résumé up-to-date. You may meet a professional at a networking event who is willing to con-

sider you for an internship. If you have a LinkedIn profile, you’re telling future employ-ers that you’re career-minded and tech-savvy. If your ré-sumé is ready to go, you can send it to that professional the next day. You’ll look ef-ficient and enthusiastic. Whether you’re pitching advertising copy to the company of your dreams, or unpacking boxes in a crowd-ed storeroom, an internship is one of the best ways to decide if that industry or career is right for you. It gives you practical experience you can’t learn in a classroom, it’s a great avenue for network-ing your way into the indus-try, and duh, it looks good on your résumé.

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I, THE MARKETER: I, THE AD-WOMAN

I, the Marketer brings students into the lives of real working profession-als across various industries to un-derstand what they do, how they go about their day-to-day and maybe even what makes them tick. In the first part of this series we spoke with recently graduated Bachelor of Com-merce student Sue Qi, who is now an account manager with an adver-tising firm. SAMMPress delves in to understand how she has coped with and adapted to a life spared from the conveniences of college. The confidentiality of our interview-ees’ respective companies is protect-ed in this column, however readers can take heed that the stories and anecdotes are as real as they get! THE SCHEDULE I wake up, head to work and make my usual cup of coffee to ease into the day’s work nicely. It’s gotta be extra strong. “I’ll cut down on the coffee tomorrow”, I tell myself again. I’ve said this to myself for months, and I already know what my opening thought will be tomorrow in the office. I check my emails, run through my di-ary and make a checklist of the things

I need to get done. You don’t climb a mountain without first charting a path. At 11am I head out with the CEO for a meeting with a prospective client. Today it’s a government official, and we present him our media kit via an iPad presentation (swanky!), giving him a rundown of our company and services. At the same time we also inquire on what messages, products and services that they wish to advertise through our firm. We leave them with some case studies and samples of our past work, and then head off for lunch at one of the many quirky cafes of Fitzroy. At 1pm I’m back in the office writing up a contact report and meeting minutes from the discussion earlier. Once that’s done I begin drafting a proposal for a month long national campaign. Back-ground research is integral to this pro-cess (take heed all you market research disciples), and I spend the rest of the day looking into factoids and references that would bolster the proposal and give it more academic meat.At 5pm I pass the proposal draft to the CEO for her feedback and edits, tidy up and respond to any emails awaiting my reply. Then it’s time to call it a day and head home!

“You don’t climb a mountain without first charting a path.”

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THE STORY It’s been a big change for me getting used to a nine to five work schedule. At university I never had a class before ten in the morning and really only spent about ten hours in class per week. Having to adjust to pre-sunrise wake up calls and a self-imposed ten o’clock curfew was pretty dif-ficult at first. I try to be asleep by 11 but it’s hard when most university students sleep well after midnight! That being said, I don’t find it too difficult waking up in the morning because I look forward to going to work. No day is the same and there are always new clients coming on board. Knowing that each day will be fresh and exciting motivates me to get up. The hours fly by because I’m not stuck in a monotonous routine of doing the same thing day after day. I absolutely love being able to apply what I’ve learnt in university in the workplace. This indus-try is so dynamic and different and I have never regretted for even one second my decision to switch from majoring in finance to marketing in my second year.

The work culture and team environment inspires me. It makes all the difference when you have people at work with whom you can connect with, and share in your good experiences. I don’t feel like I’m counting down the hours until the day is over and I am fortunate to be doing what I love as a career. Even though it’s only been a few months, I am embracing my professional life. If I had one tip for current students, it would be to study what you enjoy and ignore any peer pressure. After all, life’s too short to be stuck doing something that feels like a chore.

I followed my heart and am now achieving my dream.

by Christian Teo

Sue Qi

“Knowing that each day will be fresh and exciting motivates me to get up.”

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NETWORKING TIPS

Always place your name tag on the right side of your jacket or blouse. This ensures that it is highly visible when you shake hands with others – it’ll come forward with your arm so the other person can focus on it and remember your name.

Everybody knows that for e�ective networking you should have a �rm handshake, good eye contact and open body language, but here are some detailed tricks of the trade we thought we’d share!

Keep tabs on the amount of time you wish to spend with each person you converse with. Most individuals who are approached by eager students base most of their decisions on the amount of time they are willing to spend. Using statements such as ‘I would like to discuss a speci�ctopic, could you spare a minute or two?’ shows that you value the other person’s time greatly.

Do not leave theart of networking to

luck. Many successful networkers have a

clear idea as to who they wish to speak with

and the topics they plan on

covering.

Always keep one hand free to allow yourself to

shake hands with people. If you are busy enjoying the delicious food, wait

until you’re �nished before you approach

someone!

Remember that networking is not just about making yourself seem interesting; it is about building professional relationships. Being patient and listening to the other

impression. Asking questions pertaining to how they got into their current line of work is a great way to keep the conversation lively, all while receiving valuable information.

This point ispurely optional, but having business cards containing your contact information to hand out to people you are talking to is a good way of ensuring that they remember you. Conversely, make it a point to collect the business cards of individuals you have had conversations with. Business cards are an obvious source of information that can help you stay in touch after a networking event.

Remember to smile! Students are often so caught up in the moment that most

of them fail to realise that frownstend to scare potential employers

away. Introducing yourself with a warm smile is a great way

to start a friendlyconversation.

Most importantly, remember to enjoy yourselves! Networking events are a wonderful opportunity to make valuable professionalcontracts and expand your network!

JENNY JACOB

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NETWORKING TIPS

Always place your name tag on the right side of your jacket or blouse. This ensures that it is highly visible when you shake hands with others – it’ll come forward with your arm so the other person can focus on it and remember your name.

Everybody knows that for e�ective networking you should have a �rm handshake, good eye contact and open body language, but here are some detailed tricks of the trade we thought we’d share!

Keep tabs on the amount of time you wish to spend with each person you converse with. Most individuals who are approached by eager students base most of their decisions on the amount of time they are willing to spend. Using statements such as ‘I would like to discuss a speci�ctopic, could you spare a minute or two?’ shows that you value the other person’s time greatly.

Do not leave theart of networking to

luck. Many successful networkers have a

clear idea as to who they wish to speak with

and the topics they plan on

covering.

Always keep one hand free to allow yourself to

shake hands with people. If you are busy enjoying the delicious food, wait

until you’re �nished before you approach

someone!

Remember that networking is not just about making yourself seem interesting; it is about building professional relationships. Being patient and listening to the other

impression. Asking questions pertaining to how they got into their current line of work is a great way to keep the conversation lively, all while receiving valuable information.

This point ispurely optional, but having business cards containing your contact information to hand out to people you are talking to is a good way of ensuring that they remember you. Conversely, make it a point to collect the business cards of individuals you have had conversations with. Business cards are an obvious source of information that can help you stay in touch after a networking event.

Remember to smile! Students are often so caught up in the moment that most

of them fail to realise that frownstend to scare potential employers

away. Introducing yourself with a warm smile is a great way

to start a friendlyconversation.

Most importantly, remember to enjoy yourselves! Networking events are a wonderful opportunity to make valuable professionalcontracts and expand your network!

JENNY JACOB

12

SAMMPress recently sat down with Sophie Nestel, Emerging Talent Programs Manager at Coles to have her views on what it means to be on the job hunt in today’s rapidly growing economy.

(1) How do internship opportunities ben-efit applicants in today’s corporate world?

All work experience is helpful in today’s world for students when applying for graduate pro-grams or their first job post study. The benefits of internships in particular are significant for both student and business. For the student – you get to try before you buy! You get to experience the business as a member of their team and gain real insight into the possibilities available there and the culture that a career with that organisation would provide for. For the business, it’s a great way for us to get to know you – the students who could be ap-plying for our graduate programs once they graduate! (2) Would you consider hiring interns for long-term employment? What competen-cies might an intern need to display in order to better their chances at securing a job placement?Internship programs are a brilliant way to find talent that you want to bring to your business but it’s worth calling out that it’s of course not the only way! So, whilst Coles doesn’t have a formal internship program in place, we look to our Industry Based Learning (IBL) students’ performance during placement and invite

them to apply for the graduate program if they have delivered great pieces of work. In fact, we have even made early offers to those IBL students that really stand out. We also con-sider strong IBL students for projects and part time work after their placement has finished, that they can juggle with their university stud-ies. What makes these students stand out? Well, it’s important at Coles for all of our team members to demonstrate a passion for what is at the heart of our business – our stores and our customers. Other things that we see in our strongest IBL students are an appetite to learn – they seek information, they ask thoughtful questions and have a real hunger to learn and grow. Additionally, initiative is important – we want to see students who are driven and moti-vated and who will take initiative to drive their own development. (3) What are the main factors employers look at when recruiting new talent?

At Coles, there are a few things that we look for in graduate talent. The key things though are:

* A passion for retail – our stores, our customers, our products* An appetite to learn in a fast paced environ-ment* Aspirational, ambitious, enthusiastic appli-cants ready for an exciting challenge

INTERVIEW WITH SOPHIE NESTEL

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(4) What are the do’s and don’ts to be consid-ered when applying for an internship or gradu-ate program?

There are lots of basic do’s and don’ts when it comes to applying for jobs; but there are a couple of hot tips we’ve been giving to students as they approach graduate applications which extend to applications for all jobs!

* Know why you have selected that employer, and tell them! It’s so important for you to understand why you have chosen to apply to work in an or-ganisation. You need to be truly passionate about the organisation you’re applying for and help them understand where that passion comes from. * Be yourself, be authentic and tell employers what makes you different and special. At Coles, we’re looking for variety in our team – we’re not looking for 100,000 of the same team members, so when it comes to applying for roles with us, help us under-stand how you as an individual can add value to our business in your own unique way.

(5) What are your thoughts on reports of intern-ships being exploitative?

At Coles, we look to ensure that all work experience students, IBL students and graduates are given meaningful work that will support their develop-ment so it adds value to them and their experience, and they are contributing to the business needs. It’s important to do your research on the intern-ships or graduate programs that you are applying for because each will have a different intention that will impact the nature of the work you are able to do on that program. At Coles, our graduate program is a fast track accel-erated development program, so it is critical that we give graduates meaningful work that will allow them to grow at a rapid rate.

“You need to be truly passionate about the organisation you’re applying for and help them

understand where that passion comes from.”

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THE POSTAL SERVICE

A research project by Adobe has revealed the changes in attitudes with relation to how market-ers view their role in the coming years. Results re-vealed that social marketing and digital media held the highest priority amongst marketers, with 61% of marketers seeing social as the most important area of focus in the near future and 63% claiming that social marketing has grown in importance when compared with previous years.

Yvonne Genovese, Managing Vice President of marketing leaders research at Gartner, says that ‘CEOs expect their CMOs to be leaders in digital business innovation and growth, and no one has a better seat at the intersection of ‘digital’ and ‘cus-tomers’ than marketers.’

The advent of the digital age has increased market-ers’ willingness to accept innovation and risk, with 45% of marketers being willing to take risks in the coming year and 64% expecting to see their roles within organisations change in the next year as a result.

View the article here:

http://www.thedrum.com/news/2014/03/25/64-marketers-expect-their-role-change-next-year

Research highlights the changing role of marketers around the world

Nike and Asos throw Air Max birthday bash

Asos and Nike recently teamed up with Google to celebrate the 27th birthday of the Nike Air Max shoe range. Hosted by MTV’s Rebecca Dudley, the retailers put on a Google+ Hangout display of-fering fans fashion tips and ways of styling their beloved shoes. A ‘spy cam’ was also placed at Asos headquarters, allowing viewers to marvel at the various ways the Nike Air Max’s can be incorpo-rated into the wardrobes of some of the industry’s most fashionable people.

The G+ Hangout was heavily featured on the brands websites and also through expendable

advertisements, a feature implemented by Google since December.

The clothing giants showcased their prowess with omnichannel retailing as they integrated a ‘watch and shop’ feature into the Hangout which led customers to links on ASOS where the actual items featured on the program could be purchased.

View the article here:

http://www.marketingweek.co.uk/asos-and-nike-team-up-for-first-shoppable-google-hangout/4009855.article

Welcome to The Postal Service where we bring you nuggets of information, news and articles to tickle your fancy and perhaps inspire a thought or two!

Here are our favourites of the month.

Compiled by the Communications Team

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In an article titled Banks Don’t Find Much Value in Social Media; PRNewser reported that banks were doing less than stellar in establish-ing an effective social media presence. Citing a Carlisle & Gallagher survey published in The Guardian, PRNewser highlighted that 87% of Americans found the social media presence of various financial institutions to be “annoy-ing, boring and unhelpful.” Indeed, only 7% of those surveyed actually “followed” their respective banks on social media channels.

Banks may be forgoing a key channel that can, and will connect them better to their customers. Monitoring customer feedback (that is – rants) could be a key analytical tool for understanding consumer sentiment. As PRNewser reports: “In fact, while the vast majority of participants would prefer to solve service issues in person at a bank branch, they don’t hesitate to broadcast their discontent to their followers”.

The problem lies in the ever so stodgy, “safe is

the way” nature of banks. The interactions that may be found between a Dominos Facebook page and an overzealous pizza gorger would be less likely seen on a bank’s Twitter page. As PRNewser explains: “There’s no back-and-forth with followers and no real personalised con-nections to speak of”.

View the article here:

http://www.mediabistro.com/prnewser/study-banks-dont-find-much-value-in-social-media_b88570

Don’t you hate it when a sudden craving for cupcakes seems to hit you late into the night? Wish there was a way to satisfy your hunger? Fortunately for the residents of New York City, national bakery chain Sprinkles has set up their Cupcake ATM. Boasting an inventory of 760 cupcakes which are regularly restocked throughout the day, Sprinkles promises to satisfy every possible cupcake craving.Only time can tell whether this initiative will be a success. However, it is undeniable that this gives a new and creative meaning to the traditional distribution method of what was

once thought to be unchangeable, particular for relatively inflexible items such as cupcakes. View the article here:

http://www.adweek.com/adfreak/nyc-welcomes-first-cupcake-atm-your-24-hour-sweet-tooth-156549

Banks and Social Media

Cupcake ATM

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Look around you. Who isn’t on their smartphones right now? Whether you like it or not, the online world has become integrated into our everyday lives. Our online identities HAVE become a part of us as the lines that draw internet anonymity become increasingly blurred.

We are now privy to a problem that has never affected our ancestors – the problem of too much information available too easily. Internet search aggregation has made finding anything about anyone incredibly effortless. It’s an incredibly delicate balance that needs to be managed – too much of the wrong thing and you run the risk of seeming unprofessional but too little and you will have no online presence whatsoever. For all the things we learn in class about marketing and branding, we often neglect to manage our own, personal brands.

I’m sure you’ve all heard stories before about employees being warned by HR (or worse, fired!) after having the mischievous events of their personal lives being on full display over social me-dia. So here are a few tips to help you control and cultivate your online image so you can turn a potentially negative thing into something you can fully take advantage of.

MANAGING ONLINE PROFILE - IMPLICATIONS FOR JOB APPLICATIONS

“For all the things we learn in class about marketing and branding, we often neglect to manage our own, personal brands.”

Kevin Ma

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1. MIND YOUR FACEBOOK PROFILEWhat you write, where you are, what you do and who you’re with all have implications on your professional identity. You hear more and more stories of companies requiring their employees to reveal their online profiles to HR. Of course our Facebook profiles are per-sonal, and it’s completely reasonable to have sensitive material on there if it’s just for your friends, hence the need for…

2. PRIVACY SETTINGS – USE THEM!Ever been tagged in something a bit risqué that you wished cer-tain people weren’t able to see? It’s inevitable, seeing as for most people, Facebook is a platform for them to engage and communi-cate with their friends. That’s why it’s important to use the privacy settings on Facebook to ensure that the right people have the right access to the right material. 3. SEARCH YOURSELFYou’ll be surprised at the things you can find on the internet if you Google your name and your email. I’m sure we all have embarrass-ing things out there, particularly those that grew up with the in-ternet. This is a good opportunity to do a little spring cleaning and make sure the information out there about you is what you want other people to access as well. 4. LINKEDINDo you have a LinkedIn profile? Is it comprehensive, informative and engaging? No? It should be! In today’s world, a LinkedIn pro-file is as good – if not better – than any resume you may have. It’ll show to employers that you’re on the ball with the digital world and will allow you to connect with other professionals. Just imag-ine the networking opportunities!People are seeking talented, qualified individuals – why not make it easier for them to find you? 5. USE A PROFESSIONAL EMAIL ADDRESSStill using cute_doggy_banana123@email.com for your internship applications? No matter your recruiter’s propensity for animals or fruit, an email like that is likely to signal to employers a sense of un-professionalism and immaturity. Instead, opt to use your full name or some variation of it as your email address. If you really want to kick it up a notch, you can try registering your own domain, ie. first-name@lastname.com. They’re all small things but from little things that big things grow.

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American advertising legend David Ogilvy once remarked, “Where people aren’t hav-ing any fun, they seldom produce good work”. With 40% of media, marketing, Pub-lic Relations and advertising interns say-ing they feel exploited on the job, is there cause for alarm?

According to research by online magazine B&T published on 19 April 2013, a whopping 40 percent of interns from various media and marketing sectors indicated a feeling of being exploited. An estimated 73% of them worked unpaid for up to six months. With a world of options out there, dismal internships mean some of the industry’s brightest prospects might choose to do something else entirely.

“Turning up to work one morning in bedroom slippers was a clear enough indication I was losing my sanity. Was it worth it? Damned well

it was!”

Four years ago I was pulling sixteen-hour shifts and surviving off half a dozen cups of coffee a

day in a leading advertising agency in Shang-hai, China. I lost five kilograms in two weeks, and was subjected to an angry art director who would yell things like “I’m so sick of this s***!” in my face. Most of it was in Mandarin that I didn’t understand, but I certainly got the message.

Turning up to work one morning in bedroom slippers was a clear enough indication I was losing my sanity. Was it worth? Damned well it was! To the eager creative in me, working on an advertising campaign for Volkswagen felt like major career progression and was well worth the sleepless nights. Now I wouldn’t necessarily recommend this work and sleep schedule for anyone; I was okay with this environment and that is what helped me get further work. This taxing internship was one that I eventually found very useful. Consider that the B&T survey discovered 52% of unpaid interns were offered subsequent full employ-ment stints, and this was also true for 78% of paid interns.

So what did I learn from this experience that I can pass on? Your duty as interns is to be humble when opportunities come along and give your best at work. Demonstrate that you

COMMENTARY: MADMENSHIP

CHRISTIAN TEO

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are hungry for the job, and opportunities will come. This happened to me while working at Deloitte’s Clients & Markets department last year. I was initially skeptical about whether it would be a rewarding experience, if I had merely applied for the prestige associated with a “Big Four” professional services firm.

Early on my delegations at Deloitte included running ticket booths for fundraisers, manag-ing the Audio Visual (AV) system of a confer-ence and hours of image sourcing for pres-entations. While such work was apparently mundane, I gradually learnt to see the merit in it. The tasks were monumental undertakings in their own right, and little dashes of extra effort made them much more meaningful. Take the AV management job for example where hundreds of high profile delegates were pre-sent for a global conference. It wouldn’t have reflected very well on a corporate giant if it couldn’t get a simple PowerPoint presentation up now would it? Two laptops, an audio system and a couple of wires were my tools, and with that I taught myself the art of video making. Eventually the presentation went up with an additional opening video sequence, one that was well received by many high level execu-tives who shook my hand or said “good job” with a smile. Gradually I found myself assigned more important and key responsibilities such as the design of an entire employer brand-ing campaign for potential recruits. The more my supervisors saw what I could do and how reliable I was, the more independent I became.

My bosses recognised my work ethic, and the value that I could provide to the firm.

It wouldn’t have reflected very well on a corporate giant if it couldn’t get a simple PowerPoint presentation up now would it?

There are many agencies out there that that seem more like factories than creative houses. Interns there are utilised as cheap or free labour to churn out huge amounts of work, sometimes pulling all-nighters when everyone else has gone home. What is important here is that interns know exactly what they are sign-ing up for, and choose their prospective jobs wisely. Know your intentions and why you want to do something. What’s in it for you? Is it ultimately beneficial to your career? Throwing yourself into the deep end could very well land you in a less than desirable situation, and there really isn’t anyone to blame when you surf in shark-infested waters. Expectations have to be met on both your boss’s, and your end. Intern-ships should be rewarding and fulfilling experi-ences for you before you take on the industry proper. Be sure of what you are looking for, take chances, and work hard to get there.

As Leo Burnett, champion of advertising fa-mously said, “When you reach for the stars, you may not quite get them, but you won’t come up with a handful of mud either”.

For this semester, the Students’ Association of Management and Marketing (SAMM) at the University of Melbourne will be working with StreetSmart, a not-for-profit organisation, to organise a Case Competition. Here is an intro-duction about StreetSmart and the Competition itself.

The objective of this competition is to design a social media campaign for StreetSmart Australia’s mid-year fundraising campaign CafeSmart. Ca-feSmart is a single day event which will be held on August 8th this year, and StreetSmart wants your help in designing and implementing a social media presence around the event this year. It will be an Australia wide event and this is a fantastic opportu-nity for you to have your ideas drive positive social impact on a national level, through SAMM, and for StreetSmart Australia. The best entrants may also have an internship opportunity with StreetSmart based on the implementation of their strategies.StreetSmart is an independent not for profit that takes action against homelessness at the grass-roots level. Through its fund raising campaigns, including CafeSmart, StreetSmart raises money from the community and then redistributes this money through micro grants to small commu-nity organisations tackling homelessness. In 2014 StreetSmart is hoping to beat its 2013 fundraising total of $83,000 and they’ve looked for the best and brightest to do it.

You can either work independently or in teams with up to four members. The case booklet will be

realised through the StreetSmart website on April 14th and submissions are due before 11:59pm on May 2nd.

We want to see your best ideas on how to increase CafeSmart’s social media presence and how you will translate this into raising more funds on the August 8th. We are passionate about making this year a big year and are hoping to implement the best ideas, and we want to give you the best chance of joining us through an internship oppor-tunity; so here are some tips on what we will be looking for.

1) Make it as viable as possible. StreetSmart’s social media activity definitely has room to grow, so take ownership of it. How will you implement your idea? What are the resources you need? What are the problems you face? Now tell us how you will overcome these and make it happen. At the end of the day, if it’s a good idea and you can convince us that you can do; we will want to bring you on and actually execute. Did I mention this will go across the nation?

2)Deliver a powerful message. We encourage you to find out more about StreetSmart by visiting our website and seeing the type of people we work with. Find a strong mes-sage. Deliver it in a meaningful way. Make it go viral.

If you have any burning questions send them to hr@streetsmartaustralia.org

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“One important key to success is

self-confidence. An important key to

self-confidence is preparation.”

– Arthur Ashe