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Content Management Systems (CMS) 2012
A Buyers Guide
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Content Management Systems (CMS) 2012
Econsultancy London
4th Floor, The Corner
91-93 Farringdon Road
London EC1M 3LN
United Kingdom
Telephone: +44 (0)20 7269 1450
http://econsultancy.com
Econsultancy New York
41 East 11th St., 11th Floor
New York, NY 10003
United States
Telephone:
+1 212 699 3626
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reproduced or transmitted in any form or by any means,
electronic or mechanical, including photocopy, recording
or any information storage and retrieval system, without
prior permission in writing from the publisher.
Copyright Econsultancy.com Ltd 2012
Published February 2012
Content Management Systems (CMS) 2012 A Buyers Guide Page 3
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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2012
Contents
1. Introduction ..................................................................... 5
1.1. About Econsultancy .................................................................... 6
2. Executive Summary ......................................................... 7
3. The Market ....................................................................... 8
3.1. Market overview .......................................................................... 8
3.2. Market trends ............................................................................ 10
3.2.1. Consolidation continues as independent WCM solutions are integrated into enterprise software suites ....................... 10
3.2.2. Marketers take control of web content and focus on business outcomes ................................................................. 12
3.2.3. Out-of-the-box content management systems morph into web experience management solutions ......................... 14
3.2.4. WCM brings content and context together to maximise customer engagement ............................................................ 16
3.2.5. Demand for agile development drives growth of cloud-based solutions....................................................................... 18
3.3. Return on investment ............................................................... 20
4. Strengths, Weaknesses, Opportunities and Threats (SWOT) .......................................................................... 21
4.1. Strengths ..................................................................................... 21
4.2. Weaknesses................................................................................ 22
4.3. Opportunities ............................................................................ 23
4.4. Threats ....................................................................................... 25
5. Costs and Pricing Models .............................................. 27
6. Tips and Pitfalls ............................................................. 31
6.1. Introduction ............................................................................... 31
6.2. Do you fully understand your requirements? ........................... 31
6.3. Have you assessed the resources you have available? ............. 32
6.3.1. Internal resources .................................................................. 32
6.3.2. Costs ....................................................................................... 32
6.4. What is the pedigree of your supplier? ..................................... 33
6.5. Evaluating the technology ......................................................... 34
6.6. Are you future-proofing your content management system? .. 35
Content Management Systems (CMS) 2012 A Buyers Guide Page 4
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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2012
7. Market Positioning Charts ............................................. 36
7.1. Explanation for Chart 1: Target market .................................... 36
7.2. Market positioning overview: Target market ........................... 37
7.3. Explanation for Chart 2: Technology focus .............................. 38
7.4. Market positioning overview: Technology focus ...................... 39
8. Supplier Matrix .............................................................. 40
9. Supplier Marketplace and Profiles ................................ 44
9.1. Adobe CQ ................................................................................... 44
9.2. Alterian ...................................................................................... 52
9.3. Amaxus (Box UK) ...................................................................... 72
9.4. Blaze (Byte9) ..............................................................................81
9.5. concrete5 ................................................................................... 90
9.6. Cookie Jar (Solid State Group) ................................................. 97
9.7. Drupal (Acquia) ....................................................................... 105
9.8. Ektron ....................................................................................... 113
9.9. EPiServer .................................................................................. 123
9.10. GOSS Interactive ...................................................................... 133
9.11. IBM Web Content Manager ..................................................... 142
9.12. Joomla (Open Source Matters) ................................................ 156
9.13. LavaSuite Content (DesignUK) ................................................ 163
9.14. Limelight Networks Dynamic Site Platform ........................... 171
9.15. OpenText Web Experience Management ................................ 179
9.16. SDL Tridion (SDL) ................................................................... 191
9.17. SilverStripe .............................................................................. 204
9.18. Sitecore ..................................................................................... 211
9.19. Squiz Matrix (Squiz) ................................................................ 230
9.20. TERMINALFOUR .................................................................... 251
9.21. TYPO3 .......................................................................................277
Content Management Systems (CMS) 2012 A Buyers Guide Page 5
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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2012
1. Introduction Econsultancys buyers guides are the ideal starting place for anybody researching new suppliers in interactive market sectors. They contain in-depth vendor profiles; to help you quickly evaluate
suppliers and service providers, as well as market analysis to help you put things into perspective.
Vendors are selected for the report based on a combination of factors, not limited to but
including:
Analysis of capabilities (services / products)
Clients
Experience (qualifications / trade bodies / case studies / client lists)
Expertise (by sector / topic)
UK/US status (a UK/US office is preferred, occasional exceptions are made)
Ability to take on and fulfil new projects
Recommendations from trusted sources (or anecdotal evidence to the contrary)
Google visibility
Business model (a high % of turnover should be related to these services)
Company website
Econsultancy does not explicitly recommend any of the suppliers featured in these guides,
principally because it is impossible for us to work with all of them to form a first-hand opinion.
But we do believe - based on an intensive and careful selection process - that the chosen vendors
represent quality.
Buyers Guides are updated on an annual basis, so the information contained within is recent and thus valid. Send any questions or comments to Linus Gregoriadis, Econsultancys Research Director ([email protected]). We welcome feedback.
Content Management Systems (CMS) 2012 A Buyers Guide Page 6
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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2012
1.1. About Econsultancy Econsultancy is a global independent community-based publisher, focused on best practice digital
marketing and e-commerce, and used by over 300,000 internet professionals every month.
Our hub has 105,000+ members worldwide from clients, agencies and suppliers alike with over
90% member retention rate. We help our members build their internal capabilities via a
combination of research reports and how-to guides, training and development, consultancy, face-
to-face conferences, forums and professional networking.
For the last ten years, our resources have helped members learn, make better decisions, build
business cases, find the best suppliers, accelerate their careers and lead the way in best practice
and innovation.
Econsultancy has offices in London, New York and Dubai and we are a leading provider of digital
marketing training and consultancy. We are providing consultancy and custom training in the
UK, North America, Middle East, and extensively across Europe and Asia. We trained over 4,000
marketers and ran over 200 public training courses in 2011.
Join Econsultancy today to learn whats happening in digital marketing and what works.
Call us to find out more on +44 (0)20 7269 1450 (London) or +1 212 699 3626 (New York). You
can also contact us online.
Other related Econsultancy reports
Marketing Budgets 2012
http://econsultancy.com/reports/marketing-budgets
Quarterly Digital Intelligence Briefing
http://econsultancy.com/reports/quarterly-digital-inelligence-briefing
Multichannel Customer Experience Report
http://econsultancy.com/reports/multichannel-customer-experience-report
Social Media Management Systems Buyers Guide http://econsultancy.com/reports/social-media-management-systems-buyers-guide
E-commerce Platforms Buyers Guide http://econsultancy.com/reports/e-commerce-platforms-buyers-guide
Mobile Websites and Apps Optimization Best Practice Guide
http://econsultancy.com/reports/mobile-websites-and-apps-optimization-best-practice-guide
Reducing Customer Struggle
http://econsultancy.com/reports/reducing-customer-struggle
Conversion Rate Optimization Report
http://econsultancy.com/reports/conversion-rate-optimization-report
Customer Experience & Engagement Statistics Compendium
http://econsultancy.com/reports/customer-experience-statistics
Content Management Systems (CMS) 2012 A Buyers Guide Page 7
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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2012
2. Executive Summary Econsultancys Content Management Systems Buyers Guide is an invaluable resource for anyone who wants to build an understanding of this fast-growing market, including vendors,
agencies and industry analysts. This report, which has a global focus, looks at market trends
within this sector, with profiles of 21 leading vendors as well as advice for buyers looking for a
web content management (WCM) system.
WCM solutions have been around for a long time, but they have been primarily used to access
content assets more easily, control how content is published and manage workflows in
collaborative environments. As content consumption patterns have changed significantly over the
last few years, technology has progressed as well.
Requirements for WCM systems are growing beyond basic management of content, with
marketers increasingly using them to directly support customer engagement processes across
multiple channels and facilitate more interactive, personalised experiences. This is often referred
to as web experience management.
Marketers increasingly demand solutions that facilitate the integration of content management
technology with complementary platforms such as CRM, web analytics and marketing
automation. Integration of WCM with core business applications is a significant opportunity for
vendors and solutions with flexible APIs and open architecture will have a major advantage going
forward.
There is also an increasing need to adapt content to each individuals context based on their attributes, preferences and online behaviour. The proliferation of mobile devices brings both
opportunities and challenges. Organisations have just started to replace their one-size-fits-all
approach to content distribution with dynamic content that is personalised in real time.
Trends covered in this guide include:
Consolidation continues as independent WCM solutions are integrated into enterprise software suites.
Marketers take control of web content and focus on business outcomes.
Out-of-the-box content management systems morph into web experience management solutions.
WCM brings content and context together to maximise customer engagement.
Demand for agile development drives growth of cloud-based solutions.
The Supplier Marketplace and Profiles section (Section 9) includes profiles of the following
platforms: Adobe CQ, Alterian, Amaxus (Box UK), Blaze (Byte9, formerly WORKSsitebuilder),
concrete5, Cookie Jar (Solid State Group), Drupal (Acquia), Ektron, EPiServer, GOSS Interactive,
IBM Web Content Manager, Joomla (Open Source Matters), LavaSuite Content (DesignUK),
Limelight Networks Dynamic Site Platform, OpenText Web Experience Management, SDL
Tridion (SDL), SilverStripe, Sitecore, Squiz Matrix (Squiz), TERMINALFOUR, TYPO3.
The following vendors were invited to take part but declined to submit profiles for this report, or
could not meet the deadline: Alfresco, Percussion (CM System), dotAgency (dotEditor),
ExpressionEngine, Oracle (FatWire), e-Spirit (FirstSpirit), Symphony, VYRE and WordPress.
Content Management Systems (CMS) 2012 A Buyers Guide Page 8
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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2012
3. The Market
3.1. Market overview The focus of this report is content management systems, an area often referred to simply as CMS
or WCM (web content management). This report includes a selection of leading vendors offering
services in the enterprise content management (ECM) space as well as those who target the mid-
market and SMEs.
Content management, or CM, encompasses a broad spectrum of areas such as digital asset
management, records management, collaboration (e.g. collaborative intranet portals), email
management and web content management.
As solutions evolve toward a platform-based approach, there is increased overlap between
Market value what the experts say
We estimate the total value of the WCMS market worldwide to be over $1 billion. It has been growing at over 15% per year and Squiz believes this growth will continue in 2012.
SAMPLE QUOTE
Content Management Systems (CMS) 2012 A Buyers Guide Page 9
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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2012
3.2. Market trends
3.2.1. Consolidation continues as independent WCM solutions are
integrated into enterprise software suites
Traditionally, WCM used to be an industry where innovation was mainly driven by small
independent vendors, but this has significantly changed in the last few years. Technology giants
have started to realise that WCM solutions sit at the core of the content ecosystem, incorporating
context into customer experiences (see Section 3.2.4), plugging into other enterprise solutions
and enabling businesses to become more agile and scale their web presence efficiently.
While some vendors are trying to grow web experience management capabilities organically,
others preferred to acquire an independent WCM system:
October 2010: Adobe completed its
What types of company are spending
3.2.2. Marketers take control of web content and focus on business
outcomes
Although web content management systems have been around for a long time, the market has
been going from strength to strength in the last few years as investment in digital marketing
channels has grown exponentially. Traditionally, WCM systems were considered
What the experts say
Content Management Systems (CMS) 2012 A Buyers Guide Page 10
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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2012
3.2.3. Out-of-the-box content management systems morph into web experience management solutions
As Maria Wasing, VP Marketing at EPiServer puts it, its clear that you dont get conversions on a single visit these days so companies are often looking at multi-touch and multi-visit
experiences. Therefore, organisations increasingly strive to manage the full customer experience, both online and offline. Understanding how customers
What the experts say
3.2.4. WCM brings content and context together to maximise
customer engagement
As complexity of content expands, in terms of both creation and delivery, having access to a
platform able to simplify these processes and instantly push highly-targeted content via multiple
marketing channels has become essential.
Context has become the
What the experts say
Content Management Systems (CMS) 2012 A Buyers Guide Page 11
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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2012
3.2.5. Demand for agile development drives growth of cloud-based
solutions
One of the most interesting trends in the WCM space in the last few years is the development of
various models of providing content management functionality. Traditional in-house software
solutions have been gradually replaced by more affordable and scalable SaaS and cloud-based
systems.
Cloud content management is often described as
3.3. Return on investment The right CMS solutions, implemented effectively, can help organisations
Drive revenue by
Boosting visitor numbers/improving customer acquisition
Improving search engine optimisation
Increasing transactions
Offering
Content Management Systems (CMS) 2012 A Buyers Guide Page 12
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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2012
4. Strengths, Weaknesses, Opportunities
and Threats (SWOT) This section contains a SWOT analysis of the CMS market from the perspective of vendors. It also
serves as a summary of some of the points made above.
4.1. Strengths Content management systems have become a central component of digital marketing
initiatives, with a growing number of marketers taking ownership of WCM efforts.
Organisations are increasingly moving beyond operational efficiencies and look for WCM solutions that enable them to increase brand consistency and customer
engagement.
As talk in the marketing world shifts from
What the experts say (strengths)
4.2. Weaknesses Long purchase cycles with multiple decision-makers from various departments
Paying close attention to multiple agendas and making sure all stakeholders requirements are met is
What the experts say (weaknesses)
Content Management Systems (CMS) 2012 A Buyers Guide Page 13
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4.3. Opportunities Content management no longer operates in its own silo, but is a fundamental component of
any marketing campaign. As requirements for WCM solutions continue to evolve, vendors
need to provide functionality that goes beyond basic managing of content.
Forward-thinking providers that
What the experts say (opportunities)
4.4. Threats Open source solutions still account for a high portion of the market and some core
CMS functions have become commoditised, posing a threat to some vendors.
Some companies see open source solutions as lower cost options, but they usually omit to factor in development efforts and in the end the total cost of ownership can be higher than
they expected.
The proliferation of
What the experts say (threats and challenges)
Content Management Systems (CMS) 2012 A Buyers Guide Page 14
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5. Costs and Pricing Models When looking for either a new or replacement CMS solution, the costs involved can vary
dramatically, depending on a number of different factors.
When you have a reasonable understanding of what your requirements are, you can begin to
consider the different options available to you.
Typically, the likely charges can be broken down into these categories:
Licensing
Implementation
Modules
As an example, these vendors have provided detailed pricing information, which is also included
in their profiles:
Company Costs and pricing model
Adobe CQ
Alterian
Amaxus (Box UK)
Blaze (Byte9)
concrete5
Cookie Jar (Solid State Group)
Drupal (Acquia)
Ektron
EPiServer
GOSS Interactive
IBM Web Content Manager
Joomla (Open Source Matters)
LavaSuite Content (DesignUK)
Limelight Networks Dynamic Site Platform
OpenText Web Experience Management
SDL Tridion (SDL)
SilverStripe
Sitecore
Squiz Matrix (Squiz)
TERMINALFOUR
TYPO3
Content Management Systems (CMS) 2012 A Buyers Guide Page 15
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6. Tips and Pitfalls
6.1. Introduction The sheer volume of platforms available in the CMS market can make it challenging to find the
right platform to match your requirements.
The detailed company profiles and market positioning charts within this guide are intended to
help you find the right vendor.
In addition, we have listed below some key considerations and questions to help you, as a buyer,
to establish clarity about what you are looking for and how to avoid any pitfalls.
6.2. Do you fully understand your requirements? What are the CMS requirements of the major stakeholders in your organisation?
What will various departments (including IT, marketing and customer services) look for in an effective platform?
Have you prioritised your organisations CMS requirements?
Which employees will have to use it the most?
What the experts say
Prototype and trial a product; limit lengthy sales presentations and extensive product checklists. Sales people will tell you a product can do anything, ask the product instead!
SAMPLE QUOTE
6.3. Have you assessed the resources you have available?
6.3.1. Internal resources
Do you have the resources internally to make sure that the CMS is implemented properly?
Have you considered who will be responsible for producing content?
Content Management Systems (CMS) 2012 A Buyers Guide Page 16
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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2012
7. Market Positioning Charts
7.1. Explanation for Chart 1: Target market
The vertical axis charts to what extent the company usually provides technology customised to
client requirements, as opposed to out of the box technology, with little customisation required.
The horizontal axis charts the extent to which the supplier typically caters for enterprise/blue
chip clients as opposed to targeting small and medium enterprises.
For example, a vendor positioned in the bottom right quadrant offers out of the box technology to enterprise/blue chip clients.
Technology usually customised to a high
degree
Out of the box technology (little
customisation required)
Clients are typically SMEs
Clients are typically enterprise / blue chip
Where
we are
going
Where
we are
now
Content Management Systems (CMS) 2012 A Buyers Guide Page 17
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7.2. Market positioning overview: Target market
Technology usually customised to a high
degree
Out of the box technology (little
customisation required)
Clients are typically SMEs
Clients are typically enterprise / blue chip
Content Management Systems (CMS) 2012 A Buyers Guide Page 18
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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2012
7.3. Explanation for Chart 2: Technology focus
The vertical axis charts to what extent the vendors product is adaptable to any technology as opposed to being technology specific.
The horizontal axis charts whether the product is built on Microsoft technology as opposed to
being open source.
For example, a vendor positioned in the bottom right quadrant has a technology specific, open
source product.
Adaptable to any technology
Technology specific
Microsoft
Open source
Where
we are
going
Where
we are
now
Content Management Systems (CMS) 2012 A Buyers Guide Page 19
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7.4. Market positioning overview: Technology focus
Adaptable to any technology
Technology specific
Microsoft
Open source
Content Management Systems (CMS) 2012 A Buyers Guide Page 20
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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2012
8. Supplier Matrix An at-a-glance overview of whos doing what
Supplier matrix: a fast
guide to services
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Target market
Enterprise
Mid-market
SME
Type of product
Licensed software
Hosted solution
Web-based
Open source
Intranet specialist
Open API
Main features
Content scheduling and archiving
Drag-and-drop content
Editing history
Friendly URLs / URL rewriting
Image editing (e.g. resizing, cropping, creating variations)
In-context editing
Interface localisation
Multichannel publishing (content reuse, importing, exporting and publishing to multiple channels)
Multilingual
Multimedia
Content Management Systems (CMS) 2012 A Buyers Guide Page 21
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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2012
Supplier matrix: a fast
guide to services
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management
Multi-user
Personalisation
Publishing / editorial workflow
Publishing previews
Role-based user levels
Tagging
Versioning workflow
WYSIWYG editor
Built-in applications
Advanced comment system (e.g. threaded comments, comment rating etc.)
Analytics
Blog
Calendar
Content rating system
E-commerce platform
File distribution
Forums / discussion boards
Media gallery
On-site search
Real-time personalisation
Social media (e.g. Twitter, Facebook Connect)
Surveys / polls
Syndicated content (e.g. RSS)
Content Management Systems (CMS) 2012 A Buyers Guide Page 22
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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2012
Supplier matrix: a fast
guide to services
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User contributions
Wiki
Platforms
Web
Mobile
Web standards and accessibility
CSS 3.0
XHTML 1.1
HTML5
Unicode (UTF-8)
WCAG Level AA
WCAG Level AAA
Dublin Core (metadata standard)
Security
Secure logins
Built-in anti-spam features (e.g. CAPTCHA, Akismet, email verification etc.)
SSL compatibility
Login history
Session management
Audit trail
Sandbox
Reporting
Standard reporting
Custom reporting
Data export
Real-time
Help and support
Manuals / online training / FAQs
Content Management Systems (CMS) 2012 A Buyers Guide Page 23
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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2012
Supplier matrix: a fast
guide to services
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Community forums
Performance / high-load setup
Database replication
Load balancing
Content Management Systems (CMS) 2012 A Buyers Guide Page 24
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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2012
9. Supplier Marketplace and Profiles
9.1. Sample profile
URL Company logo
Company Proposition
Brief Company History
USP What sets you apart from competitors?
Case study and/or testimonials
COMPANY OWNERSHIP
OFFICE LOCATIONS
HEAD OFFICE ADDRESS
CONTACT
Content Management Systems (CMS) 2012 A Buyers Guide Page 25
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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2012
Company details
How long have you been offering a
CMS product?
Installed base
What proportion of revenue comes
from your CMS product? (including
licence purchase, monthly / annual
fees)
What proportion of revenue comes from implementation and
consultancy?
Company revenue for 2010 or last
accounting period
Projected revenue / growth for 2011
Number of employees
Technology
What technology is your product built on? (e.g. Microsoft (.Net)/Open Source/Java, J2EE etc.)
Target market
Enterprise
Mid-market
SME
Verticals / sectors
Please give details of any particular sector(s) you focus on
Type of product
Licensed software
Hosted solution (if yes, please give hosting options e.g. shared /
dedicated / high availability / load)
Content Management Systems (CMS) 2012 A Buyers Guide Page 26
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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2012
Web-based
Open source
Intranet specialist
Open API
Other (please specify)
Main features
Content scheduling and archiving
Drag-and-drop content
Editing history
Friendly URLs / URL rewriting
Image editing (e.g. resizing, cropping, creating variations)
In-context editing
Interface localisation
Multichannel publishing (content reuse, importing, exporting and publishing to multiple channels)
Multilingual
Multimedia management
Multi-user
Personalisation (please give details if applicable)
Publishing / editorial workflow
Publishing previews
Role-based user levels
Tagging
Versioning workflow
WYSIWYG editor
Content Management Systems (CMS) 2012 A Buyers Guide Page 27
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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2012
Other (please specify)
Built-in applications / platforms
Advanced comment system (e.g. threaded comments, comment rating etc.)
Analytics
Blog
Calendar
Content rating system
E-commerce platform
File distribution
Forums / discussion boards
Media gallery
On-site search
Real-time personalisation
Social media (e.g. Twitter, Facebook Connect)
Surveys / polls
Syndicated content (e.g. RSS)
User contributions
Wiki
Other (please specify)
Platforms
Web
Mobile
Other (please specify)
Content Management Systems (CMS) 2012 A Buyers Guide Page 28
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage
and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2012
Web standards and accessibility
CSS 3.0
XHTML 1.1
HTML5
Unicode (UTF-8)
WCAG Level AA
WCAG Level AAA
Dublin Core (metadata standard)
Other (please give details of other standards you are compliant with)
Security
Secure logins
Built-in anti-spam features (e.g. CAPTCHA, Akismet, email verification etc.)
SSL compatibility
Login history
Session management
Audit trail
Sandbox
Other (please specify)
Reporting
Standard reporting
Custom reporting
Data export
Real-time
Other (please provide details if applicable e.g. user trend analysis, user profiling, search etc.)
Content Management Systems (CMS) 2012 A Buyers Guide Page 29
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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2012
Search engine optimisation
Please give details of technology or features which help with SEO (e.g. tagging, metadata, friendly URLs, CSS etc.)
Implementation, integration and customisation
How easily can your CMS technology be implemented? (please give details)
What is the time scale for a typical implementation?
To what extent can technology be customised to specific client requirements?
How easy is it to integrate with existing technology/software? (e.g. e-commerce platforms, databases etc.)
To what extent can the technology be integrated with search products?
How much technical knowledge is required for client-side users to operate product? (i.e. non-technical people)
How much internal IT support is typically needed at implementation stage?
How much IT support is needed on an on-going basis?
Other (please provide details if applicable)
Help and support
Please provide details about the level of support and services you provide (e.g. 24/7 support, email, phone)
Manuals / online training / FAQs
Community forums
Content Management Systems (CMS) 2012 A Buyers Guide Page 30
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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2012
Performance / high-load setup
How do you deal with caching? (i.e. when there is dynamic content / high-load)
Database replication
Load balancing
Costs and pricing methods
How do you typically charge clients (e.g. one-off licence, monthly fee, support costs etc.)?
How much do you charge for your CMS product? (please be as specific as possible, giving starting price/range if necessary)
Costs including support fees, training, upgrades etc. (please provide as much detail as possible)
Do you sell directly or through partners?
Other (please give details of any other costs and pricing information)
Additional supporting information
Please add any other information you feel is relevant (e.g. standards, white papers, awards, etc.)
Content Management Systems (CMS) 2012 A Buyers Guide Page 31
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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2012
Company name Market Positioning Charts
Chart 1: Target market
Chart 2: Technology focus
Technology usually customised to a high degree
Out of the box technology (little
customisation required)
Clients are typically SMEs
Clients are typically enterprise / blue chip
Where
we are
going
Where
we are
now
Adaptable to any technology
Technology specific
Microsoft
Open source
Where
we are
going
Where
we are
now
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