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Electrical and Electronics Retailing in

Middle East & Africa, 2014–2019

Market Dynamics, Retail Trends and Competitive Landscape

Report Code: RT0363SR

Published: August 2015

SAMPLE PAGES

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Some key findings • Electrical and electronics market growing at modest pace in Middle

East and Africa and is expected to reach US$40 billion by 2019

• Saudi Arabia is the largest market in the region and is expected to

grow fastest driven by strong economic conditions, young

demographics, western influence, and developing social media.

• Electrical and electronics specialist channel dominates the sales at

72.5%, while online penetration in electrical and electronics market is

still at nascent stage

• Retailers are expanding their store presence in the region and are also

adopting multi0channel strategies to benefit from rising popularity of

online channel, which is expected to grow at a CAGR of 16.5% during

2014–2019

The “Electrical and Electronics Retailing in the Middle East & Africa, 2014-2019” report, published by Conlumino, provides analysis of current and

forecast market data of retail sales in the electrical and electronic categories across different channels in the Middle East & Africa. It also provides

electrical and electronics data by categories including communications equipment, computer hardware and software, consumer electronics, household

appliances, and photographic equipment. In addition, it highlights the largest and fastest-growing markets for the electrical and electronic categories,

identifying key trends influencing the markets, with an emphasis on innovative retailers across different channels.

Summary

August 2015 RT0363SR

32 SLIDES, 39 DATA CHARTS & GRAPHS + INFOGRAPHICS & TABLES

Reasons to buy • The report provides an essential overview of the electrical and electronics

retail market, highlighting the largest and fastest-growing markets across

the Middle East and Africa region

• Provides analysis of the latest trends, and market dynamics (covering nine

channels) in the retail space in major countries across the Middle East and

Africa

• Identifies the largest and fastest-growing channels and sub-category level

sales in individual markets across the region

• Benefit from a detailed analysis of key trends influencing the electrical and

electronics retail market

• Monitor the competitive landscape, with analysis of key international

players across the region

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Conlumino

Global Electrical and Electronics retailing

August 2015

CONTENTS Conlumino

RT0363SR

Electrical and Electronics Retailing in Middle East & Africa, 2014-2019 Slide

Summary of global electrical and electronics retailing 3

Largest and fastest growing electrical and electronics retailing markets 6

Break-down by sub-category 9

Top five countries for each product category 10

Sub-category level sales across Middle East & Africa 13

Largest and fastest growing channels in each country 16

Channel share and growth rate 18

Top markets for electrical and electronics retailing markets for major channels 20

Electrical and electronics retail trends 27

Major retailers in the region 28

Retail innovations in the region 30

Appendix (Slide 31)

Detailed definitions of channels and product categories covered in the report. Lists the countries covered in the region.

A summary of global electrical and electronics retailing

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Conlumino

Global Electrical and Electronics retailing

August 2015 RT0363SR

Middle East & Africa electrical and electronics markets by value 2014 (US$ bn)

Saudi Arabia is the largest market in the MEA region

Saudi Arabia South Africa Egypt UAE Israel

2014 2019

The Middle East & Africa registered total electrical and

electronics sales of US$XX billion in 2014. Saudi Arabia

recorded the highest sales of US$XX billion in the region,

followed by South Africa with US$XX billion in 2014. UAE is

expected to surpass Egypt in terms of sales, reaching

US$XX billion in 2019. A growing economy, demand for

multi-functional devices, and increasing online retailing will

drive growth in the region.

* Data covers 5 major countries in the region. Source: Conlumino

Conlumino

Electrical and Electronics Retailing in Middle East & Africa, 2014–2019

2014 2019

Middle East & Africa Electrical and

Electronics sales (US$ billion) XX XX

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Conlumino

Global Electrical and Electronics retailing

August 2015

Electrical and electronics total retail spend breakup in region by share, 2009, 2014 & 2019 (%)

Share of communication equipment sales will continue to increase

Source: Conlumino

Conlumino

Electrical and Electronics Retailing in Middle East & Africa, 2014–2019

RT0363SR

Electrical and electronics total retail sales breakdown, 2009, 2014 & 2019 (US$ bn)

2009 2014 2019

Communications equipment

Household appliances

Computer hardware and software

Consumer electronics

Photographic equipment

Categories 2009 (US$ bn) 2014 (US$ bn) 2019 (US$ bn)

Communications equipment XX XX XX

Household appliances XX XX XX

Computer hardware and software XX XX XX

Consumer electronics XX XX XX

Photographic equipment XX XX XX

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Conlumino

Global Electrical and Electronics retailing

2019 2014

2019 2014

2014 XX%

XX%

XX%

2019

August 2015 RT0363SR

Sub-category level sales across Middle East & Africa

Source: Conlumino

Conlumino

Electrical and Electronics Retailing in Middle East & Africa, 2014–2019

Country Sub-category sales, 2014 Sub-category sales, 2019

Saudi Arabia

South Africa

Egypt

CAGR 2014-2019

Communication equipment Computer hardware and software Consumer electronics

Household appliances Photographic equipment

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Conlumino

Global Electrical and Electronics retailing

XX%

Value, variety stores and general

merchandise retailers

XX%

August 2015 RT0363SR

Middle East Africa channel share in 2014 and growth rate, 2014–2019 (CAGR, %)

Middle East and Africa channel share: Online is the fastest-growing

channel

* Data covers 9 major countries in the region. Source: Conlumino

Hypermarkets, supermarkets and

hard-discounters

XX%

CA

GR

, 2014

-19

Electrical and electronics

specialists sales

XX%

Online

XX%

CA

GR

, 2014

-19

XX%

Music, video, book, stationery and

entertainment software specialists

XX%

CA

GR

, 2014

-19

XX%

Department stores

XX%

CA

GR

, 2014-1

9

Cash and carries and

warehouse clubs

XX%

XX%

CA

GR

, 2014-1

9

XX%

XX%

CA

GR

, 2014-1

9

XX%

Duty free retailers

XX%

CA

GR

, 2014-1

9

% Share

of

channel

sales

CA

GR

, 2014-1

9

Conlumino

Electrical and Electronics Retailing in Middle East & Africa, 2014–2019

XX% C

AG

R, 2014

-19

XX%

Home improvement and gardening

supplies retailers

XX%

CA

GR

, 2014-1

9

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Table of contents

August 2015 RT0363SR

Global Summary

Global* Electrical and Electronics market to surpass

US$1.5 trillion by 2019

The US will remain as the world’s largest electrical and

electronics market

Bricks-and-mortar stores hold the major share, but are

feeling the pinch from the rising popularity of online

channels

Retailers are adopting various strategies to benefit from

online and Omni-channel presence

Snippets of retail trends in Middle East and Africa

Saudi Arabia to remain the most attractive market driven

by smartphone sales

Portable computing devices to remain popular in the region

Middle East & Africa: Electrical and

Electronics Retail Market

Middle East and Africa electrical and electronics markets

by value 2014 & 2019 (US$ bn)

Middle East and Africa electrical and electronics share of

total retail sales, 2009 (%) and 2019 (%)

Middle East and Africa electrical and electronics markets

by growth, 2014–2019 (CAGR %)

electrical and electronics total retail sales breakdown,

2009, 2014 & 2019 (%)

Top five markets by each product category

Sub-category level sales for individual markets

Top three largest and fastest growing channels in fastest

growing markets

Share and growth of channels and top five countries in

each channel

Major electrical and electronics retail trends and major

retailers operating in Middle East and Africa region

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Figure# Chart title Slide#

Figure: 1 Middle East & Africa electrical and electronics markets by value 2014 (US$ bn) Slide #1

Figure: 2 Share of each country in the Middle East & Africa electrical and electronics market, 2014 (%) Slide #2

Figure: 3 Share of each country in the Middle East & Africa electrical and electronics market, 2019 (%) Slide #2

Figure: 4 Electrical and electronics share in the market’s total retail sales, 2014 (%) Slide #3

Figure: 5 Electrical and electronics share in the market’s total retail sales, 2019 (%) Slide #3

Figure: 6 Electrical and electronics total retail spend breakup in region by share, 2009, 2014 & 2019 (%) Slide #4

Figure: 7 Electrical and electronics total retail sales breakdown, 2009, 2014 & 2019 (US$ bn) Slide #4

Figure: 8 Top five markets by communications equipment, 2014–2019 (US$ bn) Slide #5

Figure: 9 Top five markets by computer hardware and software sales, 2014–2019 (US$ bn) Slide #5

Figure: 10 Top five markets by consumer electronics, 2014–2019 (US$ bn) Slide #6

Figure: 11 Top five markets by household appliances sales, 2014–2019 (US$ bn) Slide #6

Figure: 12 Top five markets by photographic equipment, 2014–2019 (US$ bn) Slide #7

List of Figures

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Figure# Chart title Slide#

Figure: 13-22 Sub-category level sales across Middle East and Africa Slide #6-7

Figure: 23 Middle East & Africa electrical and electronics markets by growth 2014–2019 (CAGR %) Slide #8

Figure: 24 Top three largest and fastest growing channels Slide #9-10

Figure: 25 Middle East Africa channel share in 2014 and growth rate, 2014–2019 (CAGR, %) Slide #11-12

Figure: 26 Top five markets for electrical and electronics specialists, 2014–2019, (US$ bn) Slide #13

Figure: 27 Top five markets for hypermarkets, supermarkets and hard-discounters, 2014–2019 (US$ bn) Slide #13

Figure: 28 Top five markets for online, 2014–2019, (US$ bn) Slide #14

Figure: 29 Top five markets for music, video, book, stationery and entertainment software specialists, 2014–2019

(US$ bn) Slide #14

Figure: 30 Top five markets for department stores, 2014–2019 (US$ bn) Slide #15

Figure: 31 Top five markets for value, variety stores and general merchandise retailers 2014-2019, (US$ billion) Slide #15

Figure: 32 Top five markets for cash and carries and warehouse clubs 2014-2019, (US$ billion) Slide #16

Figure: 33 Top five markets for duty free retailers, 2014–2019 (US$ bn) Slide #16

List of Figures

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Figure# Chart title Slide#

Figure: 34 Top five markets for home improvement and gardening supplies retailers, 2014–2019 (US$ bn) Slide #17

Figure: 35 Top five markets for other general and non-specialist direct retailers, 2014–2019 (US$ bn) Slide #17

Figure: 36 Top five markets for other specialist retailers, 2014–2019 (US$ bn) Slide #18

Figure: 37 Top five markets for convenience Stores (including Independents) and Gas Stations, 2014–2019 (US$ bn) Slide #18

Figure: 38 Top five markets for drug stores and health and beauty stores, 2014–2019 (US$ bn) Slide #19

Figure: 39 Top five markets for vending machines, 2014–2019 (US$ bn) Slide #19

Figure: 40 Top five markets for clothing, footwear, accessories and luxury goods specialists, 2014–2019 (US$ bn) Slide #19

List of Figures

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Related Reports

Global Electrical and Electronics Retailing,

2014-2019

Electrical and Electronics Retailing in Americas,

2014-2019

Electrical and Electronics Retailing in Europe,

2014-2019

Electrical and Electronics Retailing in Asia-

Pacific, 2014-2019

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About Conlumino

August 2015 RT0363SR

Conlumino Global Retail offers a comprehensive 360° view of the retail landscape. A team of analysts, with more than 200 years of combined

experience, help you identify and understand the most current retail trends.

Hundreds of retail businesses across the globe used our research to make critical business decisions.

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No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical,

photocopying, recording or otherwise, without the prior permission of the publisher, Conlumino.

The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and

recommendations that Conlumino delivers will be based on information gathered in good faith from both primary and secondary sources, whose

accuracy we are not always in a position to guarantee. As such, Conlumino can accept no liability whatsoever for actions taken based on any

information that may subsequently prove to be incorrect.

Disclaimer

Countries Covered

Middle East and Africa region includes data of Egypt, Israel, Saudi Arabia, South Africa and UAE.