Sample Report: Global Clothing B2C E-Commerce Market 2016

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GENERAL METHODOLOGY OF MARKET REPORTS

Secondary Market Research

The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are

solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and

company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for

all obtained data. As a result, companies gain a precise and unbiased impression of the market situation.

Cross referencing of data is conducted in order to ensure validity and reliability.

The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several

sources. If this is the case, all sources are mentioned on the chart.

The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.

Definitions

The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact

definition used by the source (if available) is included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main

idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time

period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple

answers were possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,

management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When

available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional

reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In

some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR

values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the

currency figure be in the future, the average exchange rate of the past 12 months is used.

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METHODOLOGY OF THE CURRENT REPORT

Report Coverage

This report covers the global B2C E-Commerce market for clothing. It takes into account a wide definition of the clothing segment, including products referred to

as apparel, fashion, clothing, accessories and footwear. It takes into account a wide definition of the clothing segment, including products referred to as apparel,

fashion, clothing, accessories and footwear. The exact definition of the segment covered on each particular chart may differ depending on the original source

used. Besides sales figures, penetration and rankings, this report also reveals important market trends that affect clothing B2C E-Commerce, such as mobile,

cross-border and omnichannel shopping.

All global regions are covered in this report, including Africa, Asia-Pacific, Europe, Latin America, the Middle East and North America.

Report Structure

The global chapter opens the report, including an overview of global market developments and trends.

The rest of the report is divided by regions. The regions are presented in the order of descending total B2C E-Commerce sales. Where applicable, the countries

in the regions are grouped by advanced and emerging markets.

The countries are also presented in the order of descending total B2C E-Commerce sales.

Within the country chapters, the following information is covered, where available: B2C E-Commerce sales of clothing, the share of online shoppers buying

clothing online and the rank of this category among other product categories, the share of B2C E-Commerce on total retail sales of clothing and the share of

clothing on total B2C E-Commerce sales. Not all types of information mentioned are provided for each country, due to varying data availability. For the top

countries in each region, a ranking of E-Commerce websites specialized in clothing is included.

For selected leading B2C E-Commerce markets, a text chart with qualitative overview of the online clothing market, trends and players is provided.

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DEFINITIONS

B2C E-COMMERCE the sale of products (and services) through electronic transactions via the Internet from businesses to

consumers.

B2C E-COMMERCE SALES the total sales generated either on the B2C E-Commerce market in a certain country or region, or the total

sales generated through B2C E-Commerce by a player on the market.

CLOTHING garments collectively; also referred to as apparel, textile and fashion; sometimes also includes accessories,

jewelry and footwear.

INTERNET USERS the total number of inhabitants in a certain country that regularly accesses the Internet.

ONLINE SHOPPERS the total number of inhabitants in a certain country or region that participates in B2C E-Commerce.

M-COMMERCE M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through electronic

transactions via mobile devices, such as mobile phones, tablets and smartphones.

CROSS-BORDER B2C E-COMMERCE the sale of goods (and services) directly to consumers in other countries, with orders made online through

foreign online shops and delivered from the country where the foreign shop is based or from a central logistics

facility, i.e. across the country’s borders.

OMNICHANNEL an approach to retail that strives to provide the customer with the seamless shopping experience across all

retail channels, such as in-store, online and mobile.

WEBROOMING a practice in retail where consumers browse/research the products online before making the purchase in-store;

may also refer to customers using Internet-enabled mobile devices to browse/research/compare products

online while being in-store.

SHOWROMING a practice in retail where consumers visit a store to browse or try on the products before buying them online (or

via mobile).

The following expressions and definitions are used in this B2C E-Commerce market report*:

Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective

charts

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TABLE OF CONTENTS (1 OF 10)

1. Management Summary

2. Global Developments

• Product Categories Purchased Online, incl. “Fashion-Related Products”, in % of Online Shoppers, Q4 2015

• Product Categories Most Purchased Online, by Generation, incl. “Apparel”, in % of Online Shoppers, November 2015

• Product Categories Purchased Cross-Border, incl. “Clothing and Footwear”, in % Cross-Border Online Shoppers, September 2015

• Breakdown of Preferred Channels of Buying “Clothing and Footwear”, in % of Online Shoppers, September 2015

• Top 20 Clothing E-Commerce Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce

Rate, in %, and Top 5 Countries by Share of Visits, in %, July 2016

3. Asia-Pacific

3.1. Advanced Markets

3.1.1. Japan

• Overview of Clothing B2C E-Commerce Market and Players, June 2016

• B2C E-Commerce Sales of “Clothing”, in JPY billion, 2013 – 2015

• B2C E-Commerce Share of Total Retail Sales of “Clothing”, in %, 2013 - 2015

• Share of Online Shoppers Buying “Clothes and Fashion-Related Products” Online, in %, 2015

• Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes,

Bounce Rate, in %, and Japan’s Share of Total Visits, in %, July 2016

3.1.2 South Korea

• E-Commerce Sales of “Clothing”, in KRW billion, 2014 & 2015

• Breakdown of E-Commerce Sales by Product Categories, incl. “Clothing”, in %, 2014 & 2015

• E-Commerce Share of Retail Sales, by Product Category, incl. “Clothing”, in %, 2014 & 2015

• Product Categories Purchased Online, incl. “General Apparel Merchandise”, by PC and Mobile, in % of Online Shoppers, October 2015

• Product Categories Purchased Cross-Border Online, incl. “General Apparel Merchandise”, in % of Cross-Border Online Shoppers, October

2015

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3. Asia-Pacific (Cont.)

3.1. Advanced Markets (Cont.)

3.1.3. Australia

• Breakdown of Online Spending by Sector, incl. “Fashion”, in %, 2015

• Breakdown of Online Clothing Spending, by Domestic and Overseas, by Spending by Men and Spending by Women, in AUD million, 2015

• Top Product Categories Purchased Online, in % of Online Shoppers, 2014 & 2015

3.2. Emerging Markets

3.2.1. China

• Overview of Clothing B2C E-Commerce Market, June 2016

• B2C E-Commerce Sales of “Clothing”, in CNY billion, and in % Year-on-Year Change, Q1 2013 - Q4 2015

• Breakdown of Online Clothing Gross Merchandise Volume by B2C and C2C, in % and in CNY billion, H1 2015

• Product Categories Purchased Online, incl. “Apparel & Footwear”, in % of Online Shoppers, 2013 & 2014

• Breakdown of the Usual Research and Purchase Behavior of Clothing Shoppers, in % of Clothing Shoppers, Q2 2015

• Breakdown of Clothing B2C E-Commerce Sales by Players, in %, Q4 2015


Bounce Rate, in %, and China’s Share of Total Visits, in %, July 2016

3.2.2. India

• Overview of Clothing B2C E-Commerce Market and Players, June 2016

• B2C E-Commerce Sales of “Apparel and Footwear”, in INR billion, 2014 & 2015

• Share of Online Shoppers Visiting Websites of Clothing and Accessories Retailers, in %, 2013 – 2015

• Breakdown of B2C E-Commerce Sales by Product Categories, incl. “Clothing and Accessories”, in %, 2015e & 2020f


Bounce Rate, in %, and India’s Share of Total Visits, in %, July 2016

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3. Asia-Pacific (Cont.)

3.2. Emerging Markets (Cont.)

3.2.3. Indonesia

• B2C E-Commerce Sales of “Apparel and Footwear”, in IDR billion, 2014, 2015e & 2019f

• Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, 2014

3.2.4. Thailand

• Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, May 2015

4. Europe

4.1. Regional

• Share of Online Shoppers Buying “Clothing, Sports Goods” Online, by EU Countries, Switzerland, Norway and Turkey, in % of Online

Shoppers and in % of Individuals, 2014 & 2015

4.2. Advanced Markets

4.2.1. UK

• Overview of Clothing B2C E-Commerce Market, August 2016

• B2C E-Commerce Sales of Clothing and Footwear, in GBP billion, B2C E-Commerce Share of Total Retail Sales of Clothing and

Footwear, in %, and B2C E-Commerce Share of Total Retail Sales of Clothing, in %, 2015 & 2020f

• B2C E-Commerce Share of Total Retail Sales of Textile, Clothing and Footwear Retailers, Compared to B2C E-Commerce Share of Total

Retail Sales, in %, 2011-2015 & Q1-Q2 2016

• Product Categories Purchased Online, incl. “Clothes or Sports Goods”, in % of Online Shoppers, Q1 2015 & Q1 2016


Bounce Rate, in %, and UK’s Share of Total Visits, in %, July 2016

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4. Europe (Cont.)


4.2.2. Germany

• Overview of Clothing B2C E-Commerce Market and Players, August 2016

• B2C E-Commerce Sales of Clothing, in EUR billion, and Year-on-Year Change, in %, 2011 – 2015

• B2C E-Commerce Share of Total Retail Sales of Clothing, Shoes and Accessories, in %, 2015 & 2025f

• Product Categories Purchased Online, incl. “Clothing and Sports Goods”, in % of Online Shoppers, Q1 2015

• Top 5 Online Shops and Marketplaces to Purchase Clothing and Shoes, in % of Clothing Online Shoppers, October 2015

4.2.3. France

• B2C E-Commerce Sales, by Product Category, in EUR billion, and Share of Total Retail Sales in the Respective Category, in %, incl.

“Clothing”, 2015

• B2C E-Commerce Sales of Clothing, Shoes and Home Textile, in EUR billion, 2014 & 2015

• Product Categories Purchased Online, in % of Online Shoppers, 2015

• Product Categories Purchased Online via Desktop and Smartphone, incl. “Clothing’, in % of Internet Users and in % of Mobile Internet

Users, H1 2016

• Breakdown of B2C E-Commerce Sales of Clothing by Retailer Types, in %, 12 Months to June 2015

4.2.4. Spain

• Breakdown of B2C E-Commerce Sales of Fashion by Sub-Categories, in % and in EUR million, 2015

• B2C E-Commerce Share of Total Retail Sales of Clothing, Footwear, Accessories and Home Textiles, in Q1 2014 – Q2 2016

• Products Purchased Online, incl. “Fashion”, in % of Online Shoppers, 12 Months to November 2015

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4. Europe (Cont.)


4.2.5. Italy

• B2C E-Commerce Sales of Clothing and Accessories, in EUR billion, 2015 & 2016f

• B2C E-Commerce Exports of Clothing and Accessories, in EUR billion, 2015 & 2016f

• B2C E-Commerce Share of Total Retail Sales of Clothing and Accessories, in %, 2015 & 2016f

4.3. Emerging Markets

4.3.1. Russia

• B2C E-Commerce Sales of Clothing and Shoes, in RUB billion, 2014 & 2020f

• B2C E-Commerce Sales by Product Categories, incl. “Clothing, Shoes”, in RUB billion, 2013 & 2014

• Product Categories Purchased Online, in % of Online Shoppers, incl. “Clothing, Shoes, Sports Goods”, 2014 & 2015

• Breakdown of Cross-Border E-Commerce Imports by Product Categories, incl. “Clothing and Shoes”, in %, 2015

• Top 10 Online Shops Specialized in Clothing, Shoes an Accessories, incl. E-Commerce Sales, in RUB million, Number of Orders, in

thousands, and Average Check, in RUB, 2015

4.3.2. Poland

• Product Categories Purchased Online, incl. “Clothes, Sports Goods”, in % of Online Shoppers, 2014 & 2015

• Average Monthly Online Spending per Shopper, by Selected Product Categories, incl. “Clothing and Accessories”, in PLN, April 2015

• Most Known E-Commerce Websites for Buying Clothing Online, in % of Internet Users, April 2016

4.3.3. Turkey

• B2C E-Commerce Sales of Clothing and Footwear, in USD million, 2015 & 2020f

• Product Categories Purchased Online, incl. “Clothes, Sports Goods”, in % of Online Shoppers, by Gender, 12 Months to March 2015

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5. North America

5.1. USA

• Overview of Clothing B2C E-Commerce Market, August 2016

• B2C E-Commerce Sales of Apparel and Accessories, in USD billion, 2014 & 2015e

• B2C E-Commerce Share of Total Retail Sales of Clothing, in %, 2014 & 2015

• Top 3 Product Categories Purchased Online, in % of Online Shoppers, July 2015

• Breakdown of Frequency of Clothing Online Shopping, in % of Clothing Online Shoppers, by Gender, April 2016

• Breakdown of Online Shopping for Clothing Compared to In-Store, in % of Clothing Shoppers, by Gender, April 2016

• Breakdown of Channels Used for Most of Clothing Purchases, incl. “Online”, in % of Clothing Buyers, by Men, Women and Total, 2015

• Devices Used to Browse and Purchase Clothing Online, in % of Clothing Buyers, 2015


Bounce Rate, in %, and USA’s Share of Total Visits, in %, July 2016

5.2. Canada

• B2C E-Commerce Sales of Clothing, in CAD billion, 2014, 2015e & 2018f

• Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, March 2015

6. Latin America

6.1. Regional

• Product Categories Most Purchased Online, incl. “Clothing”, by Rank, by Argentina, Brazil, Chile, Colombia, Mexico, Peru, January 2015

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6. Latin America (Cont.)

6.2. Brazil

• Top 3 Product Categories Purchased Online, incl. “Clothing, Shoes and Accessories”, in % of Online Shoppers, October 2015

• Top 3 Product Categories Purchased Online Cross-Border, incl. “Clothing, Shoes and Accessories”, in % of Cross-Border Online

Shoppers, October 2015

• Breakdown of B2C E-Commerce Transactions, by Product Categories, in %, 2013 & 2015e

• Average Online Purchase Value, by Clothing, Shoes and Accessories, in BRL, by Gender, 2015e

• Share of Shoppers Who Showroom for Clothing and Related Products, in % of All Consumers Who Showroom, in %, Q4 2015


Bounce Rate, in %, and Brazil’s Share of Total Visits, in %, July 2016

6.3. Mexico

• Products Categories Purchased Online, in % of Online Shoppers, and Average Quarterly Spending per Category, in MXN, incl. “Apparel

and Accessories”, Q1 2015

• Number of Recurring Online Shoppers Purchasing “Fashion” Online, in millions, Average Spending per Purchase, in MXN, and Estimated

Annual Market Value, in MXN billion, October 2015

• Top 3 Online Shops for Purchasing Clothing, in % of Clothing Online Shoppers, October 2015

6.4. Argentina

• B2C E-Commerce Sales of Clothing, in ARS million, and Share of Total B2C E-Commerce Sales, in %, 2012 – 2015

• Top 3 Product Categories Purchased Online, incl. “Footwear and Clothing”, in % of Online Shoppers, H1 2015

• Product Categories Purchased Cross-Border, incl. “Clothing, Footwear, Accessories”, in % of Cross-Border Online Shoppers, 2015e

6.5. Colombia

• Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, July 2015

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6. Latin America (Cont.)

6.6. Chile

• Product Categories Purchased Online, incl. “Clothing, Shoes, Food, Alcohol”, in % of Online Shoppers, by Urban, Rural and Total, January

2015

6.7. Peru

• Product Categories Purchased Online, incl. “Fashion and Accessories”, in % of Online Shoppers, H1 2015

• Product Categories Purchased Online, incl. “Clothing” and “Footwear”, in % of Online Shoppers, 2015

7. Middle East

7.1. Regional

• Top 5 Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, by Kuwait, Saudi Arabia and the UAE, June 2016

• Top 5 Online Shops Most Used by Online Shoppers in Arab Countries, incl. 2 Online Shops Specialized in Clothing, June 2016

7.2. UAE


Bounce Rate, in %, and UAE’s Share of Total Visits, in %, July 2016

7.3. Saudi Arabia

• Product Categories Most Purchased Online Cross-Border, incl. “Clothing, Accessories and Footwear”, in % of Cross-Border Online

Shoppers, April 2015

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7. Middle East (Cont.)

7.4. Iran

• Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, 2012 & 2015

• Top 5 Product Categories that Online Shoppers in Iran Expect to Have a Greater Access to in the Next Six Months, incl. “Clothing”, in % of

Online Shoppers, January 2016

7.5. Israel

• Product Categories Purchased Online, incl. “Clothes”, in % of Online Shoppers, July 2015

7.6. Qatar

• Breakdown of B2C E-Commerce Sales, by Product Category, incl. “Fashion and Lifestyle”, in %, 2014

8. Africa

8.1. South Africa

• B2C E-Commerce Sales of Apparel and Footwear, in USD million, 2014 & 2019f

• Product Categories Purchased Online, incl. “Clothes and Accessories”, in % of Online Shoppers, October 2015


Bounce Rate, in %, and South Africa’s Share of Total Visits, in %, July 2016

8.2. Nigeria

• B2C E-Commerce Sales of Apparel and Footwear, in USD million, 2014 & 2019f

• Top 3 Product Categories Purchased Online, in % of Online Shoppers, October 2015

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8. Africa (Cont.)

8.3. Egypt

• Top 5 Product Categories Purchased Online, incl. “Clothes”, in % of Online Shoppers, June 2016

8.4. Morocco

• Product Categories Purchased Online, “Clothing, Beauty Products”, in % of Online Shoppers, February 2016

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1. Management Summary 17 – 23

2. Global Developments 24 – 30

3. Asia-Pacific

Advanced Markets

Japan

South Korea

Australia

Emerging Markets

China

India

Indonesia

Thailand

31 – 60

32 – 44

32 – 36

37 – 41

42 – 44

45 – 60

45 – 52

53 – 57

58 – 59

60 – 60

4. Europe

Regional

Advanced

UK

Germany

France

Spain

Italy

Emerging Markets

Russia

Poland

Turkey

61 – 96

61 – 63

64 – 85

65 – 69

70 – 74

75 – 79

80 – 82

83 – 85

86 – 96

87 – 91

94 – 94

95 – 96

5. North America

USA

Canada

97 – 108

97 – 106

107 – 108

6. Latin America

Regional

Brazil

Mexico

Argentina

Colombia

Chile

Peru

109 – 126

109 – 110

110 – 116

117 – 119

120 – 122

123 – 123

124 – 124

125 – 126

7. Middle East

Regional

UAE

Saudi Arabia

Iran

Israel

Qatar

127 – 135

128 – 129

130 – 130

131 – 131

132 – 133

134 – 134

135 – 135

8. Africa

South Africa

Nigeria

Egypt

Morocco

136 – 143

137 – 139

140 – 141

142 – 142

143 – 143

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6%

10%

12%

17%

21%

22%

23%

30%

31%

35%

37%

37%

44%

55%

7%

12%

15%

18%

20%

24%

26%

31%

38%

38%

38%

42%

48%

54%

0% 20% 40% 60% 80% 100%

E-learning material

Medicine

Computer hardware

Telecommunication services

Video games software, other computer software and upgrades

Electronic equipment (incl. cameras)

Food or groceries

Books, magazines, newspapers (incl. e-books and…

Films, music (incl. downloads)

Tickets for events

Travel arrangements (e.g. transport tickets, car hire)

Holiday accommodation

Household goods (e.g. furniture, toys etc.)

Clothes or sports goods

Q1 2015

Q1 2016

In Q1 2016, “Clothes or sports goods” (54%) remained the product

category most purchased online by online shoppers in the UK. UK: Product Categories Purchased Online, incl. “Clothes or Sports Goods”, in % of Online Shoppers,

Q1 2015 & Q1 2016

Note: does not add up to 100% due to multiple answers possible

Definition: purchased in the previous 12 month; ages 16+

Source: Office for National Statistics, August 2015

in % of Online Shoppers

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Household Appliances,

Computers and Telecommunication

Equipment 18.6%

Clothing 13.0%

Food & Beverages 10.6%

Cosmetics 5.9%

Books and Stationery

3.9% Footwear and

Luggage 3.2%

Furniture 2.5%

Others 42.4%

2015 2014

The share of “Clothing” in total E-Commerce sales in South Korea

decreased from 13.0% in 2014 to 12.5% in 2015. South Korea: Breakdown of E-Commerce Sales by Product Categories, incl. “Clothing”, in %, 2014 &

2015

Note: 2015 data is preliminary; the shares are calculated based on absolute values reported by the source

Definition: defined as “online shopping”, might include both B2C and C2C

clothing includes fashion and accessories; other includes travel arrangement and reservation services and miscellaneous services

Source: Statistics Korea, February 2016

Household Appliances,

Computers and Telecommunication

Equipment 17.7%

Clothing 12.5%

Food & Beverages 11.7%

Cosmetics 6.5% Books and

Stationery 3.0%

Footwear and Luggage

3.2%

Furniture 2.4%

Others 43.0%

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Date post:	14-Jan-2017
Category:	Business
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Sample Report: Global Clothing B2C E-Commerce Market 2016

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