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MARKET RESEARCH

FOR

Submitted by:1. Anshuman Baruah2. Devang Chauhan3. Ankur Chopra4. Dheeraj Goyal5. Winner Gulati

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S AMSUNG S MARTPHPONES

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I ntroductionI ntroductionSamsung mobiles provides

the widest range of mobile

phones starting from

1200/- to 45000/- with wide

variety of features and are

the best value of money. But

are we buyers wise enough

to choose the best out of

these. Let us have a keen

glimpse on it through our

eyes.

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Samsung Mobilesold outaround

19.2millionunits inthe lastquarter(April

2011- June2011)

worldwide with17.5 %marketshare .

24.15

17.5

15.2

14.1

12.8

18

Sales

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L ETS TAKE A L OOK AT GA L AXY SII A SUPER SUCCESS F OR SAMSUNG

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1. What type of mobile you have atpresent?

A. Tablet Smartphone

B. SmartphoneC. Dual SIM PHONE

D.Qwerty MESSAGING PHONE

E. Touch PHONEF. Other CATEGORY

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0 5 10 15 20 25 30 35 40

Touch Phones

Tablet smart phones

Smartphones

QWERTY phones

Other Categories

Dual sim phones

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2. Which company smart phone you

always look forward to?

4

6

15

75

Sony Ericsson

HTC

Samsung

Apple

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3 . Does money really matter to you

while buying a smart phone?

Yes58%

No42%

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4 . Which company do you think

provide the widest range ofSmartphones?

14%

40%

40%

6%

0

0 10 20 30 40 50

Sony Ericsson

Samsung

Nokia

HTC

Apple

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5. Which company you think provide

the Smartphone at the lowest price?

A. Samsung

B. AppleC. HTC

D. Nokia

E. Sony ericssonF. Others

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3

33

60

4

Sony Ericsson

Nokia

Samsung

Apple

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Yes33%

No67%

6 . Do you go for a Smartphone

because of the brand ambassadorassociated with it?

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7. What feature you particularly look forwhile buying a smartphone?

A. Brand name

B. Operating system(platform)

C. No. of applicationsD. Design or look

E. Screen size

F. ConnectivityG. Battery Life

H. Memory

I. Processor

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35%

40%

30%

10%

2%

20%

25%

5%

40%

0 10 20 30 40 50

Processor

Memory

Battery L ife

Connectivity

Screen Size

Design

Application

Operating System

Brand Name

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8 . In recent times which smartphones you

felt was the best value of money (markunbiased with your own phone) ?

A.Apple Iphone 4

B. Samsung Galaxy SII

C. Nokia N8

D.HTC Droid Incredible

E. Motorola XOOM

F. Sony Ericsson XPERIA

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20%

72%

4%

2%

Samsung Galaxy SII

Apple Iphone 4

Nokia N8

Sony Ericson XPERIA

HTC Droid

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9. Which operating system you think is

the most user friendly one ?

20%

6%

74%

APPLE IOS

Symbian

Google ANDROID

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10. Which company customer care you

like the most?

A. Samsung

B. AppleC. HTC

D. Nokia

E. Sony ericsson

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20%

2%

70%

10%

Samsung

Apple

Nokia

Sony Ericsson

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11. In what part you think Samsung

Smartphone are still lagging behind theothers?

A. Marketing Strategy

B. Features / Applications

C. Resale value

D. Reach to smaller towns of the country .

E. Camera qualityF. Touch Sensitivity

G. There is nothing like that. Samsung is the best.

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20%

34%

20%

8%

0

6%

12%

Samsung is the best

Touch Sensitivity

Resale Value

Poor reach

Marketing Strategy

Features/ No. of Applications

Camera Quality

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ANALYS I S

CONCLUS I ON

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Widest range of smartphones

At the lowest prices without compromising the quality.

Galaxy S II with its great success made high waiting for the next

product from SAMSUNG.

Second position in the worldwide Smartphone market.

Of course the brand name.

Aamir Khan association with SAMSUNG Mobiles.

Bluetooth connectivity available (absent in AppleIPH

ONE4)

Lesser restrictions

Launches in I ndia at the time of worldwide launching (unlike

Apple products)

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Still needs strong steps to get over the image of

Nokia which is in the Indian minds.

Need some new design features.Touch Sensitivity is another feature the company

needs to work upon.

Wider network of service centers and faster service

is needed.

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